Itm ppt daniel-prefinal ii
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Transcript of Itm ppt daniel-prefinal ii
VIRTUAL WORLDS
Greenwich Team 4
Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan AmarsaikhanAvatarina
SALESe.g. Miss Sixty P
UB
LIC
* STA
RD
OL
L
BRANDING, ADVERTISING & CR
e.g. AUDI PU
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IC* 3
D C
ITY
EDUCATION & RESEARCH e.g. Edinburgh University P
UB
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* SE
CO
ND
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PU
BL
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AB
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RECRUITMENTe.g. Manpower
INT
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NA
L * T- S
YS
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MM
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COLLABORATIONe.g. IBM
INT
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NA
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YS
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S
MM
SP
UB
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* AC
TIV
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TRAINING e.g. IBM (Academy of Technology)
INT
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NA
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“You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting”. Athina Chimaridou - IBM Employee Cyprus
NEW EMPLOYEE ORIENTATIONe.g. Super Buy IN
TE
RN
AL
* T- SY
ST
ES
M
MS
PU
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IC* S
EC
ON
D L
IFE
SIMULATIONe.g. US Marine Corps
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NA
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* OP
EN
SIM
“Internal virtual worlds are used for training-simulation 75% of the time.”
Tobias Dreher – T-Systems Learning & Knowledge Consultant
INT
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NA
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SP
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EDEVELOPMENT
e.g. Palomar Hospital
Hybrid Events e.g. T-Systems @ CEBIT
INT
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NA
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IBMONE COMPANY, SIX WORLDS
Platform Selection considerations Use in IBM EnterpriseActive Worlds
Scalable Events
Forterra OLIVE
Quick on-boarding & Voice integrationPre-built spaces & presentation facilities
Pilot deployment for early adopters includes team meetings & small events
OpenSim Familiar interface for Second Life usersWide scope for IBM community involvement & contribution BSD licensing: Anyone can get involved in development
Meetings, small events, Brainstorming, Community, Translation, 2D-3D integration, Region Interoperability, Data-center modelling & management
Second Life
Publicly accessible and familiar to some users ScalableVoice integration
Events and meetings, Employee orientation, Learning, Business rehearsals, Serious games, Systems management, Interoperability with OpenSim
Torque Simple interfaceQuick on-boardingHigh fidelityLow workstation requirementsControl for 2D integration
Remote mentoring, Small events, Brainstorming, 2D-3D integrationData center modeling
Unity3D Web browser based deploymentLight weight & customizable
Proof-of-concepts: Demonstrate 2-3D integration & interoperability between worlds
BENEFITS
No location constratints
Increase knowledge resources & capabilities
Help to prevent real-life errors
Increased Intimacy & geographical brand coverage
Green workplace
“Disabled people can play as others could not experience the war.” Michalis Similis – DITS Officer
Real-time
Immersive
Time saving
Utilization of room
Flexible teamwork- Individual view on environment
24 hour learning
Highly involving
Cost saving
In the future,due to the
economic crisis, we might
use it to manage teamsIBM.com
“Sky is the limit“George Georgiou - IBM Director Cyprus
ISSUES
Redesign information system
IT security
Unreliable systems
Incompatible networks
Traffic congestions
• Confidentiality
Slow broadbandSlow computers
Technological
ConfidentialityCopyright
infringement
Ethics
Legal
Organisational
CulturalAddiction
Identity issues
Lack non-verbal cues
Employee technical skillsEmployee adoption
Trust establishment
Less loyalty
Lack of control
Less real-world interaction
Limited target audience
Viability
"It is addictive as hell!”
George Kyriakoullis, - Computer Scientist DITS Officer
VIRTUAL WORLDS – SO WHAT?
Tobias Dreher & Claus Lehman, T-Systems Multimedia Solutions Gmbh
Anonymous, who works for a London-based new media design company with 25 years of experience
“Development and utilization of Virtual Worlds is still at starting point”
“Virtual worlds in business is dead, stone dead. It died about 4 years ago
“Currently experiencing quick recovery for roughly a year since 2007/2008 decline…”
“… if you are doing an assignment on virtual worlds and business, your Master’s should be in History and not Business”
“IBM and Intel are strong change drivers”
Interactive website integration in 2011 has become a big advantage
THE TEAM AGREES WITH…
REFERENCES – Secondary Research
Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988 Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/ Second Life, 2012. Coca Cola Products. Second Life Market Place. Available at: https://marketplace.secondlife.com/products/search?search%5Bcategory_id%5D&search%5Bmaturity_level%5D=G&search%5Bkeywords%5D=coca+cola [Accessed 24 April 2012].
Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).
Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual SpacesEnabling Immersive Collaborative Enterprise, Part 1: Introduction to theopportunities and technologies, IBM [online] Available at: <http://www.ibm.com/developerworks/webservices/library/ws-virtualspaces/>[Accessed 18 April 2012]
Korolov, M., 2009. IBM: four OpenSim regions for $50,000, HypergridBusiness, [online] Available at: http://www.hypergridbusiness.com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19April 2012]
REFERENCES - Interviews
George Georgiou. 2012. How virtual world is being used by IBM,Interview by Natasa Toumazou, [Telephone Conference] Nicosia and London,Cyprus, 5 April 2012.
Athina Chimaridou. 2012. How virtual worlds is being used byIBM, Interview by Natasa Toumazou [Telephone Conference] Nicosia andLondon, 5 April 2012.
George Kyriakoullis . 2012. Have you ever used virtual world andhow?, Interview by Panagiota Toumazou [Face to face interview] Nicosia,4 April 2012.
Michalis Simillis , 2012. Have you ever used virtual world andhow?, Interview by Panagiota Toumazou [Face to face interview] Nicosia,4 April 2012.
Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.