Itinerary

• What is the purpose of your survey?• Types of survey questions• Evaluating your survey• Writing your survey questions• Homework

What are your objectives for this survey?

Discuss• Your goal is for people to want your product.

What do the people in your consumer market want? How can you improve their organization?

• What do you need to know about your consumer market, about your product or organization in general?

Write• On the consumer research survey worksheet,

write three your three objectives for this survey. What are aiming to accomplish?

Types of Survey Questions

Open-Ended Questions• One word• Short answer

Close-Ended Questions• Dichotomous (yes/no)• Multiple Choice• Scale• Rank

Open-Ended QuestionsOne Word Answer• In ONE word, describe how you feel about recycling at

WHS.

Short Answer• Do you have suggestions for how we can improve the

cafeteria food?

Listing ‘Other’ in multiple choice• What kind of phone do you have?

□ iPhone □ Samsung GalaxyOther: ____________________

Close-Ended QuestionsDichotomous (yes/no)• Do you own any clothing made by Nike?

□ Yes □ No

Multiple Choice•What is your favorite day of the school week?

□Monday □Tuesday □Wednesday □Thursday □Friday

Scale•How happy are you with your current backpack? Rate 1-5, 1 being extremely unhappy, 5 being extremely happy.

□1 □2 □3 □4 □5

Close-Ended QuestionsRankRank the following sports drink, 1 being your favorite, 4 being your least favorite:

__Crystal Light Energy __Gatorade__Redbull __PoweradeGridWhere do you put the following items in your

backpack?Small Pocket Large Pocket Mesh Pocket

PencilsPaperLunchHeadphonesBindersWater Bottle

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Evaluating your Survey• Purpose• Clarity of Questions• Response Choices

(too few/too many)• Spelling/Grammar• Variety• Lack of Bias

Begin Writing Your Survey Questions• Always think about the purpose of the survey to

justify your questions.• Check the evaluation rubric to make sure your

questions are valid.• If you finish early, find someone to peer review

your questions.• HOMEWORK: test your survey on at least one

person. Bring back your results.• In the next class, you will be evaluating your

questions in your groups, and selecting on the best questions for your survey.