RESORT MANAGEMENT

RESORT• Any place or places with pleasant environment

and atmosphere conducive to comfort, healthful relaxation and rest, offering food, sleeping accomodation and recreational facilities to the public for a fee (definition per DOT Rules on Accreditation)

Elements of a resort1. Recreational facilities that draw guests to the

facility2. Housing and Food & Beverage services that cater

to people away from home3. Activities to occupy guests during their stay

CLASSIFICATION OF RESORTSAccording to Location

1. Inland Beach – Plantation Bay 2. Island – Club Noah Isabelle3. Lakeside – Lake Caliraya4. Farm – Villa Escudero5. Orchard – Gap Farming Resort, Davao6. Mountain – Mt. Data Lodge, Benguet7. Springs – Ardent Hot Springs, Camiguin

CLASSIFICATION OF RESORTSAccording to Activity Offered

1. Diving Resort2. Fishing Resort3. Health/Spa4. Golf Resort5. Ski Resort 6. Gaming Resort7. Theme Park

CLASSIFICATION OF RESORTSAccording to Ownership/Lodging Properties

1. Resort Hotel• Person “leases” the room/cottage for transient stay

2. Second-Home Development• Person develops/buys another home in outdoor areas

3. Timeshare Ownership• Person pays for the right to accommodations at a

vacation development for a specified period each year, for a specified number of years or for perpetuity. It is essentially buying accomodation in advance & paying annual contributions for maintenance

Resort Planning

The modern concept of a resort is that planned as an integrated development with consideration given to its compatibility with the natural environment and possible benefits to local communities.

Economic feasibility analysis: Analysis of the economic costs and benefits of a project to the entire area, region or country. A project may generate overall positive economic benefits by attracting tourists to the area, but not make a profit in itself.

Financial feasibility analysis: The financial rate of return and profitability of a project based only on its own costs and revenues.

Resort Planning Process1.First, market and product assessment (referring especially to tourist attractions) is conducted, the resort development objectives, type and size determined in preliminary form, the site selected, and conceptual planning and prefeasibility analysis carried out. This analysis feeds into more specific determination of facility and land use requirements and infrastructure needs, the regional relationships including access to the site and regional integration, and the environmental and carrying capacity analysis and considerations of community relationships.

2.Then the resort and regional/community relationships plan is prepared, with phasing of development and evaluated environmentally and economically as a basis for deciding on the final plan.

3. A specific environmental and social impact analysis must be conducted of the plan to ensure that the resort will not result in undue environmentally and economically as a basis for deciding on the final plan.

4.Then a final-economic and financial feasibility analysis is carried out to make certain that the resort will be economically viable and produce an acceptable financial rate of return. The results of this analysis may also require modifications to the plan.

5. Finally, the implementation programme is prepared and construction of the first phase begins.

SIMILARITIES OF HOTEL & RESORT MANAGEMENT• Both sell meals and rooms• Both are labor-intensive• Both have buildings and grounds which require

maintenance and upkeep• Courtesy and Guest service are of prime

importance to both• Innkeeping laws apply to both

DIFF. IN MGT. OF HOTELS & RESORTS1. Visitor Market

• Hotels cater primarily to both business travellers and leisure travellers

• Resorts cater primarily to the vacation and leisure travellers.

2. Facilities• Resort rooms are larger• More closet space is needed for resorts• Larger amount of land is required for resorts for

recreational facilities

DIFF. IN MGT. OF HOTELS & RESORTS

3. Location• Hotels are located in urban areas• Resorts are located in rural areas• Remoteness of the resort has an appeal to the

traveller who seeks an environment different from the urban & sub-urban environment of work and home

• Thus, resorts must be self-contained, that is, it should have generous storage for food, domestic goods, support services

DIFF. IN MGT. OF HOTELS & RESORTS4. Recreation

• Unlike hotels, resorts need to invest heavily on land and equipment for recreation

5. Seasonality• Hotels operate year-round• Most resorts are seasonal due to location

6. Personnel Attitude• In a hotel, service is more “business-like.” Guests

look at hotel as temporary shelter• In a resort, the guest expects to be pampered

and service should convey “Home & Family Hospitality”

RESORT PLANNING PRINCIPLESFundamental Concepts• Resort Environment• Give the resort a distinctive image and character

that provides a contrast to the tourist’s home environment

• Environmental Orientation• Allow tourist appreciation of nature at

environmentally sustainable manner• Community Orientation• Allow tourist interaction with local residents and

encourage learning of local culture

RESORT PLANNING PRINCIPLESMulti-discplinary team approach• Resort marketing analysts• Land use and site planners• Economic & Financial feasibility anslysts• Transportation & other infrastructure engineers• Hotel architects & resort landscapers• Environmental specialists• Sociologists• Specialists on the activity offered (such as dive

instructors for a dive resort)

WATER-BASED RESORTS

ELEMENTS IN SELECTING BEACH SITES

1. Access to permanent or transient seasonal population

2. Access to major roads3. Climate4. Water quality• Monitor bacterial count resulting from

swimmers, sewage overflows, and runoffs from city streets to the waters

ASPECTS OF BEACH DEVELOPMENT

1. Seaa) air temperature, b) water temperature, c) intensity of the wind & sun, d) currents, tides and

waves, e) clarity of water, f) pollution, g) ecology/marine life, h) attractions

2. Seashore• Consists of the surface under the water

extending up to a depth of six feet• A gentle, uniform slope until 6 ft. depth is ideal• Coarse sand at the bottom is ideal

ASPECTS OF BEACH DEVELOPMENT

3. Beach• Consider quality of sand, slope and distance

from the shore

4. Back Beach• Offers views to both the sea and inland

5. Coastal stretch• Where service facilities, access roads, parking

facilities & bathhouses are located

6. Surrounding Country• Provides the setting for the attraction

BEACH RESORT PRODUCT LIFE CYLCLE

Exploration – few adventurous tourists visit; no facilities

Involvement - first resorts are developed

Development - More resorts developed, residents sell landand move to other areas due to increased taxes

Consolidation – growth levels off; resort season extended

Stagnation – capacity is reached

Decline –over-commercialization, congestion, less visitors

Rejuvenation – measures to arrest decline