PowerPoint Presentation

Use of Twitter for Lead GenerationPresented by Group B7 : Anshul Goel - 14020 George Joy - 14056 Nitish Kumar Samanta - 14095 Saesh V Naik - 14131 Swaroop G - 14167

ABOUT SOCIAL MEDIASocial mediais the social interaction among people in which they create, share or exchange information and ideas invirtual communitiesandnetworks.Websites and applications dedicated toforums,microblogging,social networking,social bookmarking,social curation, andwikis are among the different types of social media.In business, social media is used to market products, promote brands, and connect to current customers and foster new business.Ex: Facebook, Google+, Twitter, LinkedIn, Reddit, Pinterest.

TwitterTwitteris an onlinesocial networkingandmicrobloggingservice that enables users to send and read short 140-charactertext messages, called "tweets".Users can access Twitter through the website interface,SMS, or mobile deviceapp-Twitter.It gained worldwide popularity, with500 million registered usersin 2012, who posted 340 million tweets per day handling 1.6 billionsearch querieseach day.In 2013 It was one of the tenmost-visited websites, and has been described as "the SMS of the Internet.

Twitter Terminologies# Hashtag It is used to mark keywords or topics in a Tweet as a way to categorize messages.@It is used to call out names in Tweets. Ex: @SDMIMD. When a username is preceded by the @ sign, it becomes a link to a Twitter profile.HT or h/tUsually means "hat tip." A way of acknowledging the person who originally shared the content being tweeted, such as a link to an article or video.

4FollowTo follow someone on Twitter is to subscribe to their Tweets or updates on the site. Follow countThe numbers that reflect how many people you follow, and how many people follow you. Found on your Twitter Profile. FollowerA follower is another Twitter user who has followed you. FollowingYour following number reflects the quantity of other Twitter users you have chosen to follow on the site.

Twitter Terminologies (Contd.)5Promoted TweetsTweets that selected businesses have paid to promote at the top of search results on TwitterRetweet (noun) / RTA Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter. TrendsA subject algorithmically determined to be one of the most popular on Twitter at the moment.

Twitter Terminologies (Contd.)ADVANTAGES AND USAGE OF TwitterBuild your personal brandIt provides an opportunity for global reach that a several-month speaking tour could never accomplish

Boost companys visibility on search enginestoday searches bring up everything from Websites to videos to Twitter profiles. Monitor real-time conversations about companys brand and catch problems earlyWill help see what people are really saying about company and help discover consumer problems, product issues before they cause trouble and take action early

Break through communication barriers with tweets Customers may not return calls or respond to emails, but they almost always return tweets.

Run special deals and promotionsHelp to drive traffic or move slow-moving stock and also attract customer/people

Take advantage of PR opportunities Organization may get some PR placements if it establish itself as a voice of authority on Twitterespecially if it combine its tweets with blog posts

Find new business contacts and relationships Through the Advanced Search and learn and connect with the potential customers.

ADVANTAGES AND USAGE Contd.ADVANTAGES AND USAGE Contd.Keep up on news and trendsCan be great a competitive weapon for the organization. Benefit if the employees had access to real-time news and market information that their competitors didn't have.

Target MarketingCan locate people with similar interests, helping to target potential customers. The process of "retweeting, can also help build your prospect base.

Cost-EffectiveFor cash-strapped small-businesses, Twitter is a cost-effective way to reach customers and prospects around the world. Twitter offers additional marketing tools at no or low cost.

Lead GenerationLead generation is the practice of soliciting inquiries from potential customers.

Traditional lead generation: trade shows visitors to a company's booth would fill out a card with their contact information and turn it in to receive a call back from that company's sales team.

Purposes - list building, e-newsletter list acquisition, and building out reward programs, loyalty programs or for other member acquisition programs

Since the rise of the Internet, many businesses use their websites as a lead generation option.

Methods of Lead Generation.Lead Generation Cards.Capture in-app form-fills from its followers. They are typically embedded landing pages within the tweets. They work directly within the promoted tweet.

Other Methods of Lead Generation

Creating a Call-To-Action on Twitter Business BioA clickable link that takes the potential customers to the companys website where you can get their email ids.

Creating a Call-To-Action in Twitter BackgroundThe Call- To- Action can take the customers to the e-mail gated content.

Tweeting email gated Call-To-ActionCompanies can tweet out their links to the e-mail gated contents on the website. The link can take the customers to the companys landing page.

Use Promoted Tweets to market E-Mail Gated ContentTwitter ads can be used to advertise the content to potential followers.Major forms of twitter ads are promoted tweets.

Enter to Win Sweepstakes on Twitter Engaging people and converting them into email signups by enticing them with a prize

User Generated Content Contests on TwitterContests can be conducted that requires entrants to submit photos, videos or texts which can generate interest in the product

Biggest lead generation challengesLack of resources in staffing, budgeting and time.utmost concern for smaller firms who might not have sufficient resources to finance the infrastructure and the additional staffing members.

Fending off negative sentiment and trolls.Few of the customers may be highly disappointed with the product/service and may resort to trolls to vent their angerthe brand image takes a severe hit and in some cases the damage may even be irreparable.

Biggest lead generation challengesSpammers.Spam messages waste the Internet's two most precious resources: the bandwidth of long-distance communications links and the time of network administrators who keep the Internet working from day to day.

Issues of Scale.More customers than employees - more conversations about your brand than you'll be able to participate in.

Biggest lead generation challengesThreat of security.Disclosure of commercially sensitive information through social media to potentially hundreds of millions of Twitter users.Social networking sites are a prime target for cyber criminals.

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