ITESO Social Media in Government Presentation
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Transcript of ITESO Social Media in Government Presentation
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Gov 2.0 = Transparency + Participation + Collaboration
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Who We Are
From consumer brands to issues management and government, Proof Integrated Communications’ work is different, disruptive, evidence-based, ROI-focused, and centered on powerful ideas that drive corporate reputation, brand loyalty and consumer and stakeholder engagement.
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3 out of 4 Americans use social technology
The World Has Gone Social
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2/3 of the global Internet population visits social
networks
Nielsen, Global Faces & Networked Paces, 2009
Why Social Media Matters
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Visiting social sites is the 4th most popular online activity - ahead of personal email
Nielsen, Global Faces & Networked Paces, 2009
Why Social Media Matters
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Time spent on social networks is growing at 3 times the rate of overall internet use, and accounts for 10% of all Internet time
Nielsen, Global Faces & Networked Paces, 2009
Why Social Media Matters
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Every minute, 13 hours of video is uploaded to YouTube
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2 Billion Videos Viewed Daily on YouTube
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Twitter now has 105,779,710 registered users & 300,000 join dailySource: Huffington Post, 4/13/2010
Why Social Media Matters
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•Twitter users average 55 million tweets a day. •Twitter's search engine receives around 600 million search queries per day.
Source: Huffington Post, 4/13/2010
Why Social Media Matters
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If Facebook were a country, it would be the 5th most populated in the world, just ahead of Japan
Mark Zuckerberg, Jan 2009
Why Social Media Matters
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Facebook stats – May 2010
• Facebook has more than 400 million active users• 50% of active users log on to Facebook in any
given day• More than 100 million active users currently
access Facebook through their mobile devices.
• People who use Facebook on
their mobile devices are twice
more active on Facebook than
non-mobile users.
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Social media is giving control to the people - shifting power from editors, companies and government
Nielsen, Global Faces & Networked Paces, 2009
Why Social Media Matters
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Social Media in Government
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Top Level Leadership
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Empower Your Innovators
San Francisco Innovators»Jay Nath»Lawrence Grodeska»Alissa Black»David Geller»Adriel Hampton»Kate Howard»Kelly Pretzer
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Meet Your Constituents Online
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Get Government Agencies Onboard
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Syndicate Content Online
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Create a Social Media Center
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Clearly, the social media train has left the station
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Gov 2.0 = Transparency + Participation + Collaboration
Brian Purchia@BrianPurchia
Proof Integrated Communications
www.ProofIC.comComunicación política, medios y buen gobierno: una NUEVA ERA - Guadalajara, Mexico Mayo 17, 18 y 19 de 2010