Iterative Approach, Social Capital, Identity
-
Upload
michael-cayley -
Category
Technology
-
view
12 -
download
1
description
Transcript of Iterative Approach, Social Capital, Identity
![Page 1: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/1.jpg)
Today’s Agenda
1. Social Survey, Media Application & Mid Term Exam Revisit
2. Introduction to Personal Brand Camp- register, fill out profile- event management- promotion
3. Hot Topics
4. Iterative Approach
5. Social Capital
6. Identity
![Page 2: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/2.jpg)
Citizen Marketers
Paul Revere’s Ride, 1775
• Connector
• Maven
• Sales person/charismatic Malcolm Gladwell, The Tipping Point
Henry Wadsworth LongfellowPaul Revere’s Ride, 1860
• inaccurate
• perception becomes reality
• creates a myth
![Page 3: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/3.jpg)
De architectura – 25 B.C.
Canon of Proportions
Vitruvian Man
1487
![Page 4: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/4.jpg)
![Page 5: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/5.jpg)
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that in operational and practical fact, the medium is the message. This is merely to say that the personal
and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into ouraffairs by each extension of ourselves, or by any new technology.
![Page 6: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/6.jpg)
![Page 7: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/7.jpg)
Is social media hot or cool?
![Page 8: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/8.jpg)
![Page 9: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/9.jpg)
Broadcast vs. Social Media
![Page 10: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/10.jpg)
Filter then Publish
![Page 11: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/11.jpg)
Publish then Filter
![Page 12: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/12.jpg)
![Page 13: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/13.jpg)
The Goal
loyalists
contributions
![Page 14: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/14.jpg)
![Page 15: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/15.jpg)
![Page 16: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/16.jpg)
![Page 17: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/17.jpg)
Factoid:
By 2011, 70 per cent of social
computing deployments
in government
that achieve business benefits will do
so in unplanned or unexpected ways,
according to Gartner, Inc.
![Page 18: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/18.jpg)
![Page 19: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/19.jpg)
Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot.
For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind.
The effect of the medium is made strong and intense just because it is given another medium as ‘content’.
The content of a movie is a novel or a play or an opera. The effect of the movie form is not related to its program content.
The ‘content’ of writing or print is speech, but the reader is almost entirely unaware either of print or speech.
![Page 20: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/20.jpg)
![Page 21: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/21.jpg)
![Page 22: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/22.jpg)
![Page 23: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/23.jpg)
![Page 25: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/25.jpg)
Whuffie is born …
![Page 27: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/27.jpg)
social capital
IntrinsicIndividual Assets
Information FlowInfluenceSocial CredentialsReinforcement of IdentityRecognition
ExtrinsicCollective Assets
TrustNetwork StructureReputationAuthoritySanctionsCulture
![Page 29: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/29.jpg)
social
sexual
.
professionalreligious
personal
privateethnic
political national
cultural
gender
The 5 Things About Me Meme
culinary
![Page 30: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/30.jpg)
Four Senses of Identity
1. Identity that achieves social footing.
2. Identity as role.
3. Identity achieved through mismatch or roles.
4. Identity achieved through stories.
![Page 31: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/31.jpg)
23 - Internal buy in
21 – ROI, measurement
13 – tips for starters
11 – best practices
2 – employer branding/recruitment
1 - back to off-line basics, leveraging traditional marketing, tribe,
reputation, risk, tools, how to scale,
new digital divide, online video
Where r we @?
![Page 32: Iterative Approach, Social Capital, Identity](https://reader033.fdocuments.net/reader033/viewer/2022061109/54516599af7959b32f8b8058/html5/thumbnails/32.jpg)
Sources in order of appearance:
http://michaelzimmer.org/images/mccluhancartoon.jpghttp://www.quarterplay.com/wp-content/uploads/2008/09/price-drop.gif http://laurelpapworth.com/wp-content/uploads/2009/07/war-zone-2-journalist-cartoon.jpg http://farm4.static.flickr.com/3282/2714445193_d13a700d47.jpg http://www.zimbablog.com/zimbuploads/2008/10/creative-freedom-banner.jpg http://plus.maths.org/latestnews/jan-apr07/networks/power.gifhttp://suewaters.wikispaces.com/file/view/Slide12B.JPG/31092781 http://beyondnessofthings.files.wordpress.com/2007/07/longtail.gifhttp://vanelsas.files.wordpress.com/2008/06/time-magazine-you.jpghttp://www.destination360.com/north-america/canada/images/s/canada-cn-tower.jpg http://www.craphound.com/images/d_and_o_cover_large.jpg