ITERATINGTendayi Viki

Founder and Principal Consultant

The pace of change in the business world has increased rapidly. Software is eating the world.

In the latest turn of its wheel, strategy becomes

about how to make existing institutions as

innovative as startups…

Walter Kiechel III

It is important for large companies to learn how innovation really works and avoid engaging in

innovation theatre.

The SegwayAn Innovation Failure

Developed using the waterfall method,

the Segway story is a lesson about the

hidden assumptions in any project.

IteratingPrinciples and Practices

In a great modern organization it is every employee’s right to know that

the thing they are working on matters to somebody other than their boss.

Eric RiesAuthor – The Lean Startup

Iterating is a method of systematically searching for

customer value and a sustainable business model.

Iterating applies the scientific method to innovation to help

teams learn fast.

Iterating can be used to answer two key

questions:

Can it be done? Should it be done?

Capture Idea

Identify Assumptions

Prioritize Assumptions

Brainstorm Tests

Falsifiable Hypotheses

Get Out Of The Building

Capture Learnings

Make Decisions

It’s not iterating if you do it only once…

Talk to customers. Then get them to

do something.

Triangulate Methods

Speed is vital…

A slow iterative process is not distinguishable from waterfall.

Stuart Eccles

Iterating is NOT the same as

incrementing…

Be comfortable sharing rough versions of your work.

Use sketches and prototypes.

If you freeze an idea too quickly you will fall in love with it.

Refine it too quickly and you become attached to it.

The crudeness of early models in particular is very deliberate.

Jim Glymph

You don’t want to optimize too soon.Before validating customer value.

Breakdown silos.

Cross-functional collaboration is key.

Use Innovation Accounting

The ultimate arbiter of value is the customer.

Get out of the building early and often.

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