ITEMS UNDER SEPARATE COVER

November 5, 2014

November Event Schedule

General Store Plan of Action

Hardeman-Kempton – ADA Playground Options

TrafficScapes – Pavement Options

WLP Concrete Inspection Report

EVE ANTICIPATED PBOJECI'IO s Wilderness Lake Preserve Estimated for November 2014

1118 Holiday Craft and Gift Boutique I Lodge Activity

Date. Number RSVP/ Number People I Number Price Per I Total Profit/loss _ _ _ _ Actually Attended Anticipated Persol'l. . ! Collected

table

Expenses to include kids' activities -750

Estimated Balance -250

1118 Krispy Kreme Doughnut Sales I **Special Event Fundraiser

Expenses 200

Estimated Balance +100

11114 Godzilla's Birthday and Karaoke Night I Lodge Activity

Date. I Number RSVP/ Number People 11

Number I Price Per I Total I' Profit/loss Actually Attended

1 Anticipated Person. Collected

Income Brought In 45 $10. $7.50. $2. I 400 I I under 3 free

Free Karaoke -L I after8p~.

Sponsorship Income I I Expenses I I -675 I

Estimated Balance I I I -275 I

11I1S**Community Fairy Photo Shoot I Fund raiser I ** Special Event

Expenses -175

Estimated Balance +465

~ WILDERNESS LAKE

PRESERVE

Wilderness Lake Preserve

Lodge "General Store" Plan of Action

Mission Statement:

The Lodge General Store at Wilderness Lake Preserve is a uniquely created small store front that

provides moderately priced concessions, themed gift shop trinkets and occasional one of kind items. The

General Store was created and viewed as goodwill and a sense of community spirit. Our goal is to

provide unique convenient items to the residents and guests while maintaining profitability to help

subsidize resident events and activities.

Market Analysis:

Target Market: Residents of the community, guests of residents and Lodge visitors.

Market Trends:

Year round concession foods i.e. ice cream, candy, chips, sodas, water, crackers, yogurt, etc.

Seasonal Operation

Fall/Winter: warm drinks, holiday ornaments, nature themed note cards, flavored cocoa, soup,

cookies, WLP calendars, gift sets, coffee mugs, hand sanitizer

Spring/Summer: sunscreen (small bottles), beach towels, hats, tumblers, saltwater taffy,

magnets, usb bracelets

Marketing/Sales:

Income Sources: Sales of merchandise and possible sponsors.

Pricing: .50 and up

Advertising and Promotion: Website, E-News Blast, Newsletter, Bulletin Boards, Daily Promotions

Sales Strategy: Monthly Promotions, Future Items, Featured "Special Item" Announcement in the media

outlets.

~ WILDERNESS LAKE

PRESERVE

Anticipated Projections:

Month Income Expense Variance

Oct. $739.00 557.00 182.00 Nov. $806.00 794.68 11.32 Dec. $770.00 520.15 249.85 Jan. $358.50 275.00 83.50 Feb. $1 ,224.00 403.88 820.12 March $1 ,670.75 834.01 836.74 April $1 ,811 .50 790.39 1021 .11

· May $1 ,023.75 846.59 177.16 June $2,357.75 663.45 1694.3 July_ $1,841.75 710.54 1131 .21 Aug. $1,690.50 266.01 1424.49 Sept. $990.25 0 990.25

$15,283.75 6661 .70 8622.05

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Wilderness Lake Preserve

Lodge “General Store” Action Plan

Mission Statement:

The Lodge General Store at Wilderness Lake Preserve is a unique, internet café, store front that provides moderately priced concessions and Wilderness Lake Preserve specialty gift shop merchandise. The General Store was created and viewed as goodwill and a sense of community spirit. Our goal is to provide a serene internet café setting with convenient items, while maintaining profitability to enhance the Lodge services and subsidize resident events and activities.

Market Analysis:

Target Market: Residents of the community, guests of residents and Lodge visitors

Market Trends:

Year round concession sales/Seasonal concession items

* Appendix 1 – Detailed List

Marketing/Sales:

Income Sources: Merchandise/Concession sales and Consignment items from local vendors

Pricing: $0.50 and up

Advertising and Promotions: Website Page for Internet Café/General Store with Daily Specials, Promotions through E-News Blast to drive residents to the website and to the Internet Café/General Store, Articles in the Natures News Newsletter promoting Daily Specials, Wilderness Lake Preserve Door Buster Announcements on a Chalk Board Display, Daily Specials Announcements, Weekly Featured Items, Seasonal Featured Items. Buy 3 Get a Free Item or an item at 50% off, and Interest Group related items (Appendix 2) *Appendix 2 – Detailed List

Anticipated Projections Based on 2013/2014 General Store Balance Sheet

Month Income Expense Variance Oct. $739.00 557.00 182.00 Nov. $806.00 794.68 11.32 Dec. $770.00 520.15 249.85 Jan. $358.50 275.00 83.50 Feb. $1,224.00 403.88 820.12 March $1,670.75 834.01 836.74 April $1,811.50 790.39 1021.11 May $1,023.75 846.59 177.16 June $2,357.75 663.45 1694.3 July $1,841.75 710.54 1131.21 Aug. $1,690.50 266.01 1424.49 Sept. $990.25 0 990.25 $15,283.75 6661.70 8622.05

Appendix 1

Year Round Concessions:

Frozen Food Items Sold at $1 each Snickers Bars Nestle Crunch Bars Chocolate Sundae Bars Strawberry Crunch Bars Klondike Bars ICEE Cones Ice Cream Sandwiches Twix Bars Orange Push Ups Fruit Bars Corn Dogs Hot Pockets Yogurt Bars Flavored Ice tubes @ .50 each

Drinks & Snacks Sodas @ .75 each Pepsi Coke Mountain Dew Sprite Root Beer

Diet Coke Diet Sprite Lemonade (Seasonal)

Orange (Seasonal) Grape (Seasonal)

Lipton Tea (Seasonal) Flavored Hot Chocolate @ $1 each Gatorade @ $1 each Water @ $1 each Candy Bars@ $1 each Reeses Bars Snickers Twix Hershey Bars M & M Candies

Appendix 1 Continued

Chips @ .75 each BBQ Doritos Regular Salt & Vinegar Popcorn Packaged Cookies/Crackers, etc. @ .75 each Assorted Flavored Filled Crackers Animal Crackers Chocolate Chip Cookies Gold Fish M & M Cookies Ritz Peanut Butter Crackers Soups (Instant Cups) @ $1 each Special request Items Hummas & Crackers @ $2.50 each Veggie Chips @ .75 each Baked Items Otis Spunkmeyer Cookies @ 3 for $1 Danishes @ $1 each Merchandise Items Canvas Bags (Large) $15 Canvas Bags (Small Tote) $11 Calendars $3 Coasters $8 Coloring Books $2 Gift Sets (Mugs, Coaster, Hot Chocolate Packet) $17 Lanyards $2.50 License Plate Frame $2 License Plate $3 Mugs (Glass) $8 Mugs (Stainless Steel) $14 Picture Frames $3 Swim Trunks $1 T-Shirts $10

Appendix 1 Continued

Seasonal Merchandise Back to School items – Prices to be determined at the time of purchase Glue Folders Paper Pencils Christmas Ornaments $7 Holiday Flavored Candy Sticks .25 each Tennis Balls - $3/3 pack, $4/4 pack Additional Items in the Planning Stages Capaccino Machine – (Researching vendors to supply the machine, i.e. Sysco) Hand Sanitizer Hand Towels Sporting Key Chains (Baseball, Basketball, Golf, Tennis) Sunscsreen WLP Logo Items in the Planning Stages Baseball Hats Key Chains Stationary Sticky Notes

Appendix 2

Marketing/Sales Strategies:

Examples:

Daily Promotions through E-blasts to drive to Website and to Internet Café/General Store

Promotional Teasers in an E-blast to go to the Website for full details on Daily Specials ~ Fresh Baked Otis Spunkmeyer Cookies – 3 for $1 ~ Buy 3 Ice Creams and receive a 4th ice cream at %50 off (Saturday, Noon – 3pm) ~ Buy 3 Ice Creams and receive a Free Flavored Ice tube (Sunday, 1pm – 3pm) ~ Pool guests purchase 2 waters and receive a 3rd bottle at 50% off ~ Purchase a WLP coloring book and receive crayons at 50% off ~ Purchase a hat and receive a $10 T-shirt for $5 Door Buster Announcements on a WLP Logo chalk board w/easel (In Construction) Newsletter Promotional Articles ~ First 10 WLP Residents to mention this article will receive one free 2015 calendar ~ Articles featuring items specific to an interest group, i.e., Tennis, Yoga, Swimming, Photography Club, Moms with Tots, etc. Sales Goals & Expectations: Increase Operating Profit by purchasing items through vendors with lower costs, increase margin Focus on promotions during the months of October, November, December, and January to boost sales Merge General Store sales with big events to increase sales (Setup sales booth during events) Promotions to increase units sold per transaction Increased traffic through promotions and advertising will result in yearly increased transactions Increases in average selling prices on goods will result in increased revenue and profit

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