ITC Fiama Di Wills
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Transcript of ITC Fiama Di Wills
STP ANALYSIS
Submitted by: Chirag Sankeshwari
CMBA6/1507
COMPANY BACKGROUND
• 24 August 1910 ITC was formed under the name of ‘Imperial Tobacco
Company of India Limited’.
• 1975- Company launched Hotel Business in Chennai which was named
‘ITC- Welcomegroup Hotel Chola’.
• 1979- ITC entered the Paperboards Business.
• 2000- ITC launched the Expressions range of greeting cards, the Wills
Sport range of casual wear and owned ITC Infotech India Limited.
• 2001- ITC introduced the Kitchens of India brand of ready-to-eat gourmet
Indian recipes.
• 2005- ITC diversified into Personal Care Products.
INTRODUCTION
• Fiama Di Wills is an Indian Personal Care Brand that offers shampoos, conditioner, bathing bars and shower gels.
• It is owned by ITC Limited, an Indian conglomerate with a turnover of USD 6 Billion.
• Launched on September 15, 2007, the brand was the second to roll out of ITC’s personal care stable.
• Its USP is the blend of "nature and science" across its portfolio of products, resulting from four years of intensive research at the ITC Research and Development Centre in Bangalore.
SEGMENTATION TARGETING POSITIONING
SEGMENTING
TARGET GROUP
POSITIONING
WORKING MEN AND WOMEN AGE GROUP 18-40 YRS
YOUNG, MODERN AND AWARE CUSTOMERS WHO ARE CONFIDENT OF THEMSELVES AND SEEK INDULGENCES THAT MAKE THEM FEEL ALIVE & BEAUTIFUL.
BATHING GEL AND BAR IS BLEND OF NATURE & SCIENCE GIVES SOFT, MOISTURIZED & YOUTHFUL SKIN WITH A FRAGRANCE THAT LAST FOR THE DAY.
Organic
INORGANIC
Common Packaging
Innovative Packaging
THANK YOU