ITB Berlin Media Data · ITB Berlin Media Data Use the ITB Berlin media to reach your target groups...

ITB Berlin Media DataUse the ITB Berlin media to reach your target groups

Next trade show: 7 – 11 March 2018

The media concept for ITB Berlin 2018:

Everything from one source.

✓ ITB Berlin Virtual Market Place

✓ ITB Berlin Homepage

✓ ITB Berlin App

✓ ITB Berlin Newsletter

With many advertising packages and an online shop


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We have developed a revised media concept for ITB Berlin 2018 Overview

1. The media concept of ITB Berlin 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Promotion Package 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Upgrades for main exhibitors: Exhibitor entry on the Virtual Market Place® & in the ITB App . . . . . . . . . . . . . . . . . . . . . 5

Upgrades for co-exhibitors: Exhibitor entry on the Virtual Market Place® & in the ITB App . . . . . . . . . . . . . . . . . . . . . . 6

2. Exclusive digital presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Top Sponsoring packages for all digital ITB Berlin media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Advertising packages for the ITB App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3. Advertising options as single services in all digital media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Banner ad on the ITB Berlin homepage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Banner ad on the Virtual Market Place® homepage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Banner ad on the search result pages of the Virtual Market Place® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Banner ad in the ITB Berlin trade visitor newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Top ranking in the search results with Adkeywords in the Virtual Market Place® & the ITB App . . . . . . . . . . . . . . . . . . 13


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1. The media concept of ITB Berlin 2018Increase your visibility with the numerous digital media of ITB Berlin 2018

✓ Centralized support for your exhibitor entries on the Virtual Market Place® and in the ITB App from the Editorial Team of the Virtual Market Place®

✓ Simplified booking of all additional services for the digital media in the online shop of the Virtual Market Place®

✓ Combined advertising packages assure max-imum visibility for your company through-out all digital ITB Berlin channels 1. ITB Berlin website 2. Virtual Market Place® 3. ITB App 4. ITB Berlin trade visitor newsletter


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Promotion Package 2018The following media services are already included in your stand registration

ITB Berlin Virtual Market Place ITB App

Main exhibitor

✓ Basic entry (company name, address, hall and stand number) ✓ Email address ✓ Phone and fax ✓ Company profile (up to 4,000 characters) ✓ Company logo ✓ Link to company website ✓ Link to video ✓ 5 entries in the branch index ✓ 3 contact persons with photo and contact details ✓ Presentation of up to 4 products with text, photo and link (max. 4,000 char., 1 picture, 1 link)

✓ Link to social media profiles (e.g. Facebook, Twitter, etc.)

✓ Basic entry (company name, address, hall and stand number) ✓ Email address ✓ Phone and fax ✓ Link to company website ✓ 5 entries in the branch index and 1 entry in ”Countries + Regions“

Co-exhibitor

✓ Basic company entry (company name, address, hall and stand number)

✓ Email address ✓ Company logo ✓ 1 entry in the branch index ✓ 1 contact persons with photo and contact details

✓ Basic company entry (company name, address, hall and stand number)

✓ Email address ✓ 1 entry in the branch index and 1 entry in ”Countries + Regions“

ITB Quickfinder

Main exhibitor & Co-exhibitor

✓ Company name ✓ Hall and stand number


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Upgrades for main exhibitors: Exhibitor entry on the Virtual Market Place® & in the ITB App

Full App Upgrade

ITB App

The Virtual Market Place® entry is also displayed in the app:

+ Company logo

+ Company profile (max. 4,000 characters)

+ Link to video

+ Presentation of up to 4 products

+ Link to social media profiles (e.g., Facebook Twitter, etc.)

✓ Basic entry (company name, address, hall and stand number)

✓ Email address

✓ Phone and fax

✓ Link to company website

✓ 5 entries in the branch index and 1 entry in ”Countries + Regions“

✓ 3 contact persons with photo and contact details

Additional Entries

ITB Berlin Virtual Market Place & App

+ 1 additonal entry in the branch index

+ 1 product*

+ Product text 4,000 characters

+ 1 product picture

Digital Press Box


+ Up to 4 press releases (max. 6,000 char. each) in German and English

+ 1 picture for each press release

+ 2 links & downloads

30 € per product

35 € per entry

270 € 200 €

*Additional product entries are displayed in the App only in combination with the Full App Upgrade.

Product novelty


+ Product* labelled „New“

+ Entry in the Novelties list

only 50 € Introductory price 2018


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Upgrades for co-exhibitors: Exhibitor entry on the Virtual Market Place® & in the ITB App

Basic Upgrade


Basic Upgrade for co-exhibitors

✓ Company logo

✓ 1 contact person with photo and contact details

+ Phone and fax


+ Link to homepage

+ The Virtual Market Place® entry is also displayed in the app

Additional entries in the branch index


+ 1 additional entry in the branch index

Premium Upgrade


Promotion Package Upgrade + Full App Upgrade (see page 5)

✓ Company logo


+ Phone and fax

+ Link to homepage

+ Integration of videos (via link to main exhibitor‘s page)

+ 4 entries in the branch index

+ 2 contact persons with photo and contact details

+ Presentation of up to 4 products with text, photo and link (max. 4,000 char., 1 picture, 1 link)

+ Link to social media profiles (e.g. Facebook, Twitter etc.)

+ The Virtual Market Place® entry is also displayed in the app

35 € per entry

180 € 540 €

Digital Press Box*


+ Up to 4 press releases (max. 6,000 char. each) in German and English

+ 1 picture for each press release

+ 2 links & downloads

*Only available when combined with a Basic or Premium Upgrade.

200 €


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2. Exclusive digital presence Top Sponsoring packages for all digital ITB Berlin mediaITB Berlin website, ITB App, ITB Berlin trade visitor newsletter, ITB Berlin social media

Each package can be booked by only one exhibitor

Bronze

+ Top banner on the download page for the app – the banner is linked to the company‘s website

+ Full App Upgrade

+ Banner in the branches section of the app – the banner is linked to the company‘s entry in the app

+ 1 additional entry in the branch index and 1 additional product

Gold

+ Image banner on the app‘s download page is displayed when opening the app

+ Combined Logo Package

+ Mention as sponsor in connection with the QR code of the ITB App at the entrances of the exhibition grounds, on the site maps and on all hall overviews

+ Mention as sponsor for the launch of the ITB App on Facebook including logo and link to the company‘s website

+ Twitter post about the app including a link to the company‘s website

+ Mention as sponsor in the mailing for the launch of the ITB App to all exhibitors and registered ITB Berlin trade visitors

+ Full App Upgrade

+ Digital Press Box

Silver

+ Banner in the exhibitor section of the app – the banner is linked to the company‘s entry in the app

+ Full App Upgrade

+ Banner in the ITB Berlin Trade Visitor Newsletter in the section ”ITB App“

+ Combined Logo Package

+ 1 Facebook post about the app including a logo and a link to homepage

+ 1 additional product

Exclusive!7,900 €

Exclusive!8,400 €

Exclusive!12,500 €


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TOP POSITION

CONTENT AD

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Advertising packages for the ITB App

Combined Logo Package

+ Logo in the logo carousel on the homepage of the ITB App – the logo is linked to the company‘s entry in the app

+ Logo in the logo carousel on the homepage of the Virtual Market Place® – the logo is linked to the company‘s entry on the Virtual Market Place®

+ Full App Upgrade

+ Availabilty is limited to 20 logos

Exclusive pop-up banner on the homepage

+ Exclusive pop-up banner on the homepage of the app – the banner is linked to the company‘s entry in the app

+ Full App Upgrade

+ Only one banner available

Exclusive image or video banner

+ Exclusive floating image or video banner on selected subpages (e.g. congress programm, branches, visitor information) – the image banner is linked to the company‘s entry in the app

+ Full App Upgrade

+ Availability is limited to two banners per subpage

Limited!850 €

Exclusive!5,000 €

2,000 € image banner or3,000 € video banner

Logo carousel on the Virtual Market Place® and in the app

Floating image or video banner on selected subpages of the app

Pop-up banner on the homepage of the app


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The ad sections rotate up to five customers per one advertising space. Bookable from 02/03/2018 – 03/16/2018

Position Dimensions (px) File size File type Price / week

� Top Position 728 × 90 (Desktop) 468 x 60 (Tablet) 234 x 60 (Smartphone)

max. 40 kB max. 40 kB max. 15 kB

jpg, png oder gif 1,600 €

Start page ITB-Berlin.com

3. Advertising options as single services in all digital media Banner ad on the ITB Berlin homepage

Your benefits from advertising on the ITB Berlin homepage:

✓ 1 million visits a year

✓ Reaching the desired customer base

✓ Enhancing brand recognition before, during and after the trade show


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Banner ad on the Virtual Market Place® homepage

Position Dimensions (px) File size File type Price


max. 40 kBmax. 40 kBmax. 15 kB

jpg, png or gif 2,900 €

�* Content Ad 300 x 140 max. 40 kB jpg, png or gif 2,900 €

The ad sections rotate up to five customers per advertising space. Valid from 12/01/2017 – 11/30/2018.* The banner position � (Content Ad) is located within the marked area. Messe Berlin reserves the right to change the exact position and size of the advertising space.

� �

�*

Desktop Tablet

�

Smartphone

�*

�*


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Banner ad on the search result pages of the Virtual Market Place®

Position Dimensions (px) File size File type Price


max. 40 kB max. 40 kB max. 15 kB


�* Content Ad 468 × 60 (Desktop + Tablet) 234 x 60 (Smartphone)

max. 40 kB max. 15 kB


The ad sections rotate up to five customers per advertising space. Valid from 12/01/2017 – 11/30/2018.*Positioned after the third search result.

� �

�*

Desktop Tablet

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Smartphone

�*

�*


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Banner ad in the ITB Berlin Trade Visitor Newsletter

✓ Regularly sent to more than 28,500 subscribers (October 2017)

✓ Personalized newsletter: Subscribers choose their product groups of interest and receive corresponding product information

✓ Recipients are trade visitors and journalists

ITB Berlin Trade Visitor Newsletter

ITB Berlin Trade Visitor Newsletter

Subscribers(GER + EN)

over 28,500

Price 1,200 €

Banner dimensions 580 x 60 px


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Top-Ranking in the results with AdKeywords* in the Virtual Market Place® and in the ITB app

The majority of your potential customers use the

search field to find products and services. By book-

ing an AdKeyword you will make sure your com-

pany appears at the top of the search results for

this keyword.

✓ Secure your top listing

✓ Guide more visitors to your online profile

✓ Be visible on all devices by ranking first in the

search results

✓ Benefit from absolute exclusivity:

Each keyword is assigned only once

for the price of 499 €

* Keyword assigned to your company for top position ranking in the search results.

Keyword/branch/country

Your company nameExhibitor City Country

HallYour company profile appears here.

SaveYOUR LOGO

ADVERTISEMENT

Contact us for a

personal consultation

and an individual offer!


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Messe Berlin GmbHVirtual Market Place®

Online Marketing TeamMessedamm 2214055 Berlin

T +49 30 3038 2180F +49 30 3038 2182 [email protected]

Terms and conditions

Contact us!

mailto:editorial%40virtualmarket.itb-berlin.de?subject=

https://shared.faircontent.com/v4/group-mb-v4/documents/terms.pdf

ITB Berlin Media Data · ITB Berlin Media Data Use the ITB Berlin media to reach your target groups...

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