It’s Not What You Think– Misconceptions and Realities of...
Transcript of It’s Not What You Think– Misconceptions and Realities of...
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It’s Not What You Think– Misconceptions and Realities of the Cloud Gaming Opportunity
Ron Haberman, CEO and Co-Founder
March 2013
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— Wakefield Research August 2012
22% 54% 59% of Americans
admit that they’ve pretended to know what
the cloud is or how it works.
claim to never use cloud computing. However, 95
percent of this group actually does use the
cloud.
59% believe the ‘workplace of the future’ will exist entirely in the
cloud.
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Overview
Introduction Evolution of Cloud Gaming A Balanced System Software vs Hardware The Latency Debate…or is it? Service Level Management Beyond Games Q & A
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Who is CiiNOW?
• Small team headquartered in Mountain View, CA
• Series-A funding from
• Founded by executives from Alcatel-Lucent and NVIDIA
• Focused on building a high fidelity, virtualized cloud gaming platform
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Ron Haberman CEO & Co-Founder
Devendra Raut VP Engineering & Co-Founder
Makarand Dharmapurikar CTO & Co-Founder
Chris Donahue VP Marketing & Publisher Relations
The Team
Shay Nahum VP Business Development
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• Lack of focus • OTT delivery • Poor virtualization • Expensive • Inflexible business models
Cloud Gaming to Date
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• Closed system
• Too expensive to scale
• Open system
• Flexible business models
• Any hardware • Any business model • Density and scale • Best end-to-end latency • The future of gaming, now
Evolutionary Technology Dimensions
SERVICE ONLY BEGINNING OF
GDN FOCUS ON SOFTWARE
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SOFTWARE Apple Live Stream
SOFTWARE VMWare
SOFTWARE CiiNOW
NETWORK Amazon, L3
Efficient Value Chain
HOSTING Level 3, Limelight
HARDWARE Servers (Dell, HP)
END USER SERVICE
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A Balanced System
CPU
GPU
Encoder
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CiiNOW’s Architecture HUB POP NETWORK END USER
DISTRIBUTED POPS
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• Turnkey software solution
• Cross-platform
Service Providers KEY FEATURES
• Fast implementation
• Official sales channel with Alcatel-Lucent
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Software vs Hardware
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Considerations
No Silver Bullet oQuality vs Bandwidth oMoore’s Law
What’s after 1080p?
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Latency Compensation and Network Location
Recent speculation and positioning regarding latency What contributes to latency? (savings opportunities)
• Pipelining architecture
40%
12%
6%
4%
30%
4%
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Latency – The Findings
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Service Level Management
• Cloud Services – a good idea? oManagement system considerations oArchitecting the CiiNOW system oMaximizing excess capacity
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Beyond Games
Define the audience – right message, right content, at the right time
Experience Matters
oPause & Resume o Spectating / Active Spectating oGame Assist
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Beyond Games
Social Connection
o Social Graph and Cross-deployment o FB Friends = Game Friends o Status and Presence
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Crowning Content as King…Again
Raising the Bar / Lowering the Friction
Publishers: What are they waiting for?
Quality content attract$ customer$
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Questions? Thank You!
www.ciinow.com
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Addendum Slides
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Service Provider as Retailer BUSINESS MODEL 1
Gaming Service
Data Centers Powered by CiiNOW
Customers
Regional Storage
Stream Technology
Delivery PoP
WHITE LABEL RETAIL GAME PROVIDER & SERVICE PROVIDER
Regional Storage
Stream Technology
Delivery PoP
Regional Storage
Stream Technology
Delivery PoP
OSS/BSS INTEGRATION
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3rd Party Branded Service
Regional Storage
Stream Technology
Delivery PoP
SERVICE PROVIDER
BUSINESS MODEL 2
Service Provider as GDN GAME PUBLISHERS | RETAILERS | GAME SERVICES
Data Centers Powered by CiiNOW
Customers
Regional Storage
Stream Technology
Delivery PoP
Regional Storage
Stream Technology
Delivery PoP