Italesse bottles Press release...Italesse d.o.o. Kidricˇeva 46 – 6000 Koper/Capodistria T +386...

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Italesse d.o.o. Kidric ˇeva 46 – 6000 Koper/Capodistria T +386 56638070 – F+386 56638079 [email protected] – www.italesse.com Italesse bottles Press release november — 2012 TECHNOLOGY AND DESIGN FOR THE NEW LUXURY DESIGN GLASS BOTTLE COLLECTION BY ITALESSE Autumn 2012- a new season for Italesse. Emballage - the International Packaging Exhibition to be held in Paris from 19 to 22 November – will host the official launch of the new Italesse collection of top-of- the-range designer bottles. High technology and design are the two main components of Italesse, a well-established international beverage and tableware brand that is now widening its range with a new collection of luxury design bottles. Thanks to the acquisition of Velvet Glass International – a leading company in the production of bottles that first introduced a design concept in the highly technical and less creative bottle industry – Italesse intends to strengthen its presence on international markets and increase its offer to manufacturers of top quality spirits, wines, oils and vinegars. This will be carried out maintaining Italesse corporate identity, which focuses on the top end of the market and on custom-made projects for brands such as Veuve Clicquot, Laurent Perrier, Mumm, Ferrari, Absolut, and which has a strong core business dedicated to the hotel and to the luxury catering industries. Italesse bottles are manufactured using production lines originally intended for premium perfumery in order to obtain an extra white glass with the luxury properties of velvet, and they stand out for their pure, thick bottoms, their ecologically balanced weights, and their moulds made of superior quality high-tech steels. The sophisticated technical and formal features are the result of state-of-the-art productive processes right down to the final phases of moulding and customisation of jewel bottles, which are made with Velvet Glass ® patented glass quality.

Transcript of Italesse bottles Press release...Italesse d.o.o. Kidricˇeva 46 – 6000 Koper/Capodistria T +386...

Page 1: Italesse bottles Press release...Italesse d.o.o. Kidricˇeva 46 – 6000 Koper/Capodistria T +386 56638070 – F+386 56638079 info@italesse.si – Italesse bottles Press release november

Italesse d.o.o.

Kidriceva 46 – 6000 Koper/Capodistria

T +386 56638070 – F+386 56638079

[email protected] – www.italesse.com

Italesse bottles Press release november — 2012

TECHNOLOGY AND DESIGN FOR THE NEW LUXURY DESIGN GLASS BOTTLE COLLECTION BY ITALESSE

Autumn 2012- a new season for Italesse.

Emballage - the International Packaging Exhibition to

be held in Paris from 19 to 22 November – will host the

official launch of the new Italesse collection of top-of-

the-range designer bottles.

High technology and design are the two main

components of Italesse, a well-established international

beverage and tableware brand that is now widening its

range with a new collection of luxury design bottles.

Thanks to the acquisition of Velvet Glass International

– a leading company in the production of bottles that

first introduced a design concept in the highly technical

and less creative bottle industry – Italesse intends to

strengthen its presence on international markets and

increase its offer to manufacturers of top quality spirits,

wines, oils and vinegars. This will be carried out

maintaining Italesse corporate identity, which focuses

on the top end of the market and on custom-made

projects for brands such as Veuve Clicquot, Laurent

Perrier, Mumm, Ferrari, Absolut, and which has

a strong core business dedicated to the hotel and to the

luxury catering industries.

Italesse bottles are manufactured using production lines

originally intended for premium perfumery in order

to obtain an extra white glass with the luxury properties

of velvet, and they stand out for their pure, thick

bottoms, their ecologically balanced weights, and their

moulds made of superior quality high-tech steels.

The sophisticated technical and formal features are

the result of state-of-the-art productive processes right

down to the final phases of moulding and customisation

of jewel bottles, which are made with Velvet Glass®

patented glass quality.

Page 2: Italesse bottles Press release...Italesse d.o.o. Kidricˇeva 46 – 6000 Koper/Capodistria T +386 56638070 – F+386 56638079 info@italesse.si – Italesse bottles Press release november

Italesse d.o.o.

Kidriceva 46 – 6000 Koper/Capodistria

T +386 56638070 – F+386 56638079

[email protected] – www.italesse.com

Three new bottles will be presented at the Emballage

expo, created under the new management of Italesse:

Fasad – designed by the Swedish architects and

designers Claesson Koivisto Rune – Liza and Tower

both created by Italesse’s technical department.

Fasad by CKR represents a true revolution in the

wine world, thanks to the absence of a shoulder. Fasad

– whose name means façade in Swedish – cannot be

compared to the classical Bordeaux or Burgundy, as it

masterfully combines traditional lines and contemporary

aesthetic elements in a product that is both innovative

and functional. The flat shoulder of Fasad is in fact

perfect for decorations and labels.

Liza and Tower have a completely different nature, as

they are two square shaped decanters with a distinctive

appeal, thanks to their fascinating technical and formal

details.

Liza is a 70 cl decanter which owes its elegance to the

lateral facets, designed to exalt the amber colours of the

spirits and, at the same time, to highlight the aesthetic

refinement of a model revisited by the Italesse design.

Tower is a decanter reminiscent of the most refined

packaging of premium perfumes and features a receded

nook at the base to exalt its minimal design, which is

made even more refined by the ridged side. The width

of the perfectly smooth front surfaces allows countless

decoration opportunities, for a product that has all the

characteristics to become the masterpiece of the whole

collection.

The same attention to detail is dedicated to the other

premium packaging solutions offered by Italesse,

including the international designs of Luca Nichetto,

who created three special bottles for Italesse – Courbe,

Ligne and Ligne B – created from the modelling

of one simple cylinder.

A different but equally interesting process is at the base

of Skyline, Time, Iron High, Tango, four bottles

designed by Archikò and very ergonomic thanks to their

dynamic shapes and to the meticulously created details

designed for a better hold while pouring.

Loft is another decanter created by Archikò with narrow

and slouchy shoulders that descend down to the bottom,

where the flat front and lateral surfaces are enclosed.

This is an apparently simple model, in which once again

Fasad

Liza

Page 3: Italesse bottles Press release...Italesse d.o.o. Kidricˇeva 46 – 6000 Koper/Capodistria T +386 56638070 – F+386 56638079 info@italesse.si – Italesse bottles Press release november

Italesse d.o.o.

Kidriceva 46 – 6000 Koper/Capodistria

T +386 56638070 – F+386 56638079

[email protected] – www.italesse.com

is the detail, i.e. the rounded-off corners that refine the

rectangular section of the carafe, that makes all the

difference.

From spirits to wine with the two designs by Luca

Trazzi, Desire and Breathe are both made of antique

green glass. A mix of sinuous and elegant forms enwraps

the two 75 cl bottles. Both featuring a round base,

Desire mingles with the oval shape of its body, while

Breathe with the helical one of the median section.

These two propositions by Luca Trazzi -both defined

by the soft lines that offer a reassuring sensation- feature

a surface that is larger compared to traditional bottles,

thus facilitating decorations and final labelling.

Press contact Samantha Punis [email protected] – T +39 339 5323693

Tower

Page 4: Italesse bottles Press release...Italesse d.o.o. Kidricˇeva 46 – 6000 Koper/Capodistria T +386 56638070 – F+386 56638079 info@italesse.si – Italesse bottles Press release november

IRON HIGH_blu

BREATHE_GREY

TANGO_BLU

Desire_GREY

Loft_02BLUIRON HIGH_W

BREATHE_W

TANGO_W1

Desire_W

Loft_03

Italesse d.o.o.

Kidriceva 46 – 6000 Koper/Capodistria

T +386 56638070 – F+386 56638079

[email protected] – www.italesse.com

Images november — 2012

FASAD grigio2.jpg FASAD bianca1

Courbe_A_70_BLU

LIZA_BLU_new

GRUPPO COURBE1

TOWER_BLU_new

Ligne_A_70_BLU

Ligne_B_70_BLU SKYLINE_BLU_new TIME_BLU

LIZA_BIANCA_new TOWER_BIANCA_new

Ligne_A_70

Ligne_B_70 SKYLINE_BIANCA_new TIME_W1