IT Solution & Service Provider

at Large Emerging Economies

and Fast Growing Markets

Softline Mission

We build proper

and demanded

business

throughout the

world!

/Clients/-to be competitive by using

cutting-edge information

technologies

/Collaborators/-opportunity of self-fulfillment

in the technological leading

company. Softline is the

company bringing reputation

in working and building a

career

/State/- never a one country

may exist without. We are

responsible for building the

IT-industry in our country!

Softline invests profits in

business development in

countries of presence.

/Developers/ -unique marketing and

distribution channel

/Students and

schoolchildren/-unparalleled knowledge for

exciting career and success

We ensure transformation of

business of our clients into

more efficient based on

/cutting-edge information

technologies/

Softline

supports and

provides

Business Principles

/Leadership/ – to be No.1 in key business lines.

/Client/ — in the limelight.

Honest and trust-based /partnership/ with

suppliers, clients, collaborators, targeted on long-

term relationships. Business efficiency and high-

quality management.

Dynamic /development/ and innovations.

Best motivation for best team members!

/Manpower/ – is the base of our business.

Social /accountability/.

Softline is the leading international IT-solution

and service provider

Softline – is the

leading

international IT-

solution and

service provider

CLOUD

SOFTWARE

SERVICES

HARDWARE

Softline Primary Business Lines

SERVICES:

full spectrum of

IT services and

solutions

CLOUD:

private, public,

hybrid clouds.

SOFTWARE:

licensing and

software

delivery

HARDWARE:

hardware

solution

delivery.

1234

Softline Today

23 years

of IT-market operation

3000+ completed projects

Local offices in

29countries

74cities

3600+team members

800+engineers

and developers

1000+account-managers

and marketers

37%CAGR for last 11 years

$ 741 mln.FY2015 Sales Volume

Softline is the expertise

proven by top statuses of

partnership with IT-

manufacturers and trust of

more than 60,000 customer

throughout the world

Key Trends

Sales Volume Growth:

+31%FY2015, Russia, RUB

+41%FY2015, Latin America,

India and Southeast Asia

+104%Cloud

for last 5 years

+37%Softline for last 11 years

+24%Services for last 3

years

Softline Revenue,

$ mln.

2015-2018 Strategy Comes True

Softline is the IT-solution supplier in major developing countries and in fast-growing

markets. Long-term strategy is the same – international expansion, IPO in 2018.

Main parameters:

50/50% 50/50% 50/50%

Russia – beyond Russia Services – Not Services Cloud – Not Cloud

$ 1.5 billion sales volume, $150 million EBITDA = 10% sales

volume

Global Presence as the Strategy Component

2016 FY:

Softline is

present in 29

countries, 74

cities

CIS and

EuropeAzerbaijan

Armenia

Belarus

Georgia

Kazakhstan

Kyrgyzstan

Moldova

Uzbekistan

Ukraine

Romania

Tajikistan

Turkmenistan

Turkey

Latin AmericaArgentina

Brazil

Venezuela

Colombia

Costa Rica

Peru

Chile

USA

2015–2017

launching local

offices inMexico

Philippines

Thailand

Indonesia

RSA

RussiaMoscow

Arkhangelsk

Belgorod

Vladivostok

Volgograd

Voronezh

Ekaterinburg

Izhevsk

Irkutsk

Kazan

Kaliningrad

Krasnodar

Krasnoyarsk

Murmansk

Novosibirsk

Nizhny Novgorod

АзияVietnam

Cambodia

Malaysia

Mongolia

China

Myanmar

India

Omsk

Orenburg

Permian

Rostov-on-Don

Samara

St. Petersburg

Saratov

Surgut

Taganrog

Tomsk

Tyumen

Ufa

Khabarovsk

Chelyabinsk

Yaroslavl

Softline Key Clients

leading market

professionals

medium and small

companies

public sector

customers

educational non-

commercial

companies

INDUSTRY AND

ENERGY

OIL&GAS

PRODUCTION

PUBLIC SECTOR

CUSTOMERS

RETAIL FINANCIAL SECTOR TELECOMMUNICATION

We are on hand for your

success!

Softline: Top Partner Statuses

Softline: Top Rating Positions

№1 Топ 3 Топ 5 Топ 10

Топ 30 Топ 200

2015 Greatest

providers in

retail

• 2015 Greatest business

and public service mobile

application developers

• 2015 Russian Greatest BI-

solution providers

• Russian Greatest

information security IT-

companies

• CNews100: 2015 Russian

Greatest Companies

• 2015 Russian Greatest SaaS

Providers

Russian IT-Companies

TAdviser100: 2016 Russian Greatest IT-

Companies

• 2015 Greatest providers of

building and facility

infrastructure development

complex projects

• 2015 Greatest providers of

data center infrastructure

development complex

projects

• CNews100 2015 Most

Efficient Companies

• 2015 Greatest IT-Advisors

2015 200 Russian

Greatest Private

Companies

Топ 250

RBK500: 2015 Russian

Business Rating

Progressive Business-Models. New Wave of

Opportunities

New business

demands

New types of apps

New IT-

maintenance

approach

New consumer

behavior

patterns

New demand

shaping models

New threats and

risks

New income

generating

modelsNew ways of

consumption

Growth Drivers for New Business Demands

Infrastructure:

Server, Storage, Networking, Converged

Solutions

Software:

Apps, IT Operations Management, Big

Data, Security

Cloud:

Public Cloud, Hybrid Cloud, Private

Cloud, Softline Cloud

Platform Services:

Consulting, Training, Technical support,

Outsourcing, Outstaffing, IT-strategy

Cloud Data Management

Mobility Security

Softline: Business Lines

Creation, updating

and modernization

of infrastructure

Cloud solutions Information

security Software supplyHardware

CAD & GISTraining and

certification of IT-

specialists

Technical support

and outsourcing

Custom

engineeringBusiness solutions:

SAP, CRM, BI,

workflow

Corporate mobilityMicrosoft solutions Development of IT-

strategies, SAM,

ITAM

Leasing and

funding

Softline: Strategic and Global Partnership

Global Partnership and Alliances

European cloud provider

community

Partner with GITA lets Softline provide IT-

solutions and services to European, US and

Australian markets

Alliances with the greatest world IT-

providers let Softline develop business

throughout the world

Microsoft is the Softline Strategic Partner

#1 Microsoft Partner*

in Russia

*according to FY2015 sales volume data

The only Microsoft partner in Russia having Globally Managed

Partner* status

* Only 6 companies in the world possess this status

Winner and nominee of

annual Microsoft partner

rewards throughout the

world

#1 Microsoft LSP Partner in

Russia, 2015

# 3 Microsoft LSP Partner

in LATAM, 2015

#1 Microsoft Partner of

Year, 2015, Venezuela

#1 Microsoft Partner of

Year, 2016, Georgia

#1 Microsoft Оffice 365

Partner in Russia, 2014

20 years of successful

cooperation

*continuous partner status since 1995, LSP status since 2002

Softline: 20+ LSP Countries & Plans

50%

Softline

business is

related to

Microsoft

Softline is the

Microsoft Global

Partner

RUSSIA & CISRussia

Belarus

Uzbekistan

Azerbaijan

Kyrgyzstan

Tajikistan

Armenia

Mongolia

Turkmenistan

Ukraine

Kazakhstan

Georgia

Moldova

AMERICAArgentina

Peru

Colombia

Venezuela

Chile

Costa Rica

Brazil

Mexico

Canada

US

ASIACambodia

Vietnam

India

Malaysia

Indonesia

Philippines

China

EMEATurkey

Romania

South

Africa

Gulf States

Angola

Mozambique

Business Design Review based on Microsoft

Technologies

Microsoft Globally

Managed Partner

10+years of practice

100+certified specialists in

Russia, CIS, LATAM and

APAC countries

2500+completed

projects

30+template

solutions

Softline Cloud Solutions and Services –

Vigorous Growth for Last 5 Years

Cloud Hosting

Cloud Infrastructure

Cloud Services

Cloud platforms:

Softline, Azure, Amazon

Web Services (Russia,

Europe, Asia, US)

Ready

Solution

Supply:

Google Apps

Office 365

Softline Cloud Platform: 4 data centers

(2 in Moscow, Saint-Petersburg, Novosibirsk).

Platforms in Rostov, Ekaterinburg, and Samara are to be

opened in 2016.

Softline enters TOP-5 Cloud Solution

Providers (“Russian Greatest SaaS Providers”,

CNews Analytics, 2015)

100+corporate

customers

150+engineers

99,95%SLAaccessibility level

104%CAGR for last 5

years

Softline Cloud Solutions and Services

Physical

infrastructure

migration to the

cloud

Due diligence and

efficiency

evaluation

Technical support,

outsourcing, outstaffing,

training

Post-Paid

System

Platform

selection

Testing zones

and demo-stands

Safety:

Tier 3 data centers,

equipment and software of

the leading vendors, SLA

up to 99.95%

Business Solutions:

- Virtual office

- Office 365

- Google Apps Cloud Apps

- Corporate Cloud Mail

- Corporate Portal

- Virtual Desktop

- Cloud support for 1C

- Cloud support for CAD

- Microsoft Dynamics CRM Online

- Cisco WebEx videoconferencing

24/7Technical

support

Virtual Facility Rent:

- Virtual Infrastructure

- Virtual facility rent

- Virtual servers

- Virtual data center

- Web-hosting

- Private cloud

- Cloud reserve copy

Hardware Rent:- Dedicated servers

- Colocation: equipment deployment in the data

center

- HaaS: Hardware as a Service

Cloud Platforms:

- Softline Cloud Platform

- Microsoft Azure

- Amazon Web Services

- ActiveCloud

Active Cloud входит в TOP-3 поставщиков IaaS

в РоссииActiveCloud enters Russian TOP-3 Cloud

Infrastructure Providers

50 000 clients 99.95% accessibility SLA,

- ActiveCloud – one of the leading cloud service providers since 2003

- 3 types of clouds for different objectives

- 1,500 partners

- Accessibility up to 99.95% with financial responsibility

- 24/7 technical support

- Full scope of services: migration, support, IT-outsourcing

- Virtual reserve data center – 15 minutes restoration SLA

- Data base as a service (Microsoft SQL Server Enterprise 2016)

- Infrastructure for graphical software

- Cloud security, reservation, monitoring services

30 cloud services in 7

world-class data

centers in Moscow,

Minsk, Tashkent,

Oman and Europe

Information Security

Business Lines:

- Expertise

- Information Security

Management

- Maintenance Services

- Information security

measures

implementation

- Ensuring compliance

with requirements

Softline Security Clients: 35-45%Annual growth

#2 in Russian Greatest

Information Security IT-

Companies Rating (CNews

Analytics 2015)

100+vendors

200+projects completed in

FY2015

Information Security

Top Partner Statuses: Our Certificates:

- Certificate of FSB for execution of works related to use of

information classified as an official secret

- Certificate of FSTEC for activity on technical protection of

confidential information

- Certificate of FSTEC for activity on development and/or

production of confidential information protection

facilities

- Certificate of FSB for technical maintenance of

cryptographic facilities

- Certificate of FSB for distribution of cryptographic

facilities

- Certificate for execution of works related to development

of information protection facilities

- Certificate for execution of measures and/or provision of

services on protection of official secrets (within technical

protection of information)

We are the authorized partner of all

information security world leaders

Hardware Solution Supply: Data Storage System,

Servers, Network Devices and Peripherals

We cooperate with the leading hardware suppliers:

SAP Business Software

Our Status:

95+successful SAP projects

70+SAP solutions advisors

5+ template solutions

13 летSAP Partnership

Our Customers:

- Repeated Partner Awards Winner

- SAP Quality Awards Gold Winner for

GRANAT retail chain project

- The Swiftest Start for Farmimeks project

- Partner Center of Expertise certification

- Analytics Support Authorization

- BAiO Support Authorization

- DB&T Support Authorization

- Hana Support Authorization

- Mobility Support Authorization

- SAP AiO Sell Authorization

- SAP Analytics Sell Authorization

- SAP CEC Cloud for Service & Sales Sell

Authorization

- SAP Cloud Human Resources Sell

Authorization

- SAP DB&T Sell Authorization

- SAP Hana Sell Authorization

- SAP Mobile Sell Authorization

Softline possesses numerous

SAP awards and

competences:

IT-Strategy Development in Softline

We apply top-

ranked

international

standards and

best world

experience:

COBIT, VALIT, RiskIT,

ISO 22301, BS

25777, BS 25999-

1:2006, STO BR

IBBS-1.0-2010, ISO

15443

Advantages of IT development conception:

1. Formalized architecture of information technologies

allows cutting current cost for information system and IT-

infrastructure support by 20-30%

2. Coordinated project portfolio allows cutting total IT

project budget by 20-45% with preserving integral

efficiency

3. Proper selection of IT development projects allows cutting

current costs for IT in long terms, and increase equity

contribution to development to 50% of total costs for IT

Software Asset Management Software Asset Management is the efficient software assent control and management in the

company from budget planning to deletion.

SAM Box

Best solution for swift

start

Microsoft SAM Services

Microsoft product and

license inventory

SAM Express

Express documentation

analysis

Specialized Solutions

SAM Box for Oracle for IBM for Autodesk

SAM Box for SAP for VMware for Adobe

SAM Cloud Ready

Evaluating readiness for the

cloud

SAM SQL

Arranging DBMS licensing

SAM CyberSecurity

Detecting IS threats from

unlicensed and outdated

software

SAM Virtualization

Optimizing licensing in virtual

environments

SAM Project

Integrated approach to

software asset

management

SAM Success Fee

Success fee: payment for real

project payback

SAM Support

Long-haul SAM: continuous

software asset management

support

BI – Precise Analysis of Your Data

Implementation of BI-solutions will help

you in:Softline cooperates with the

leading BI-solution

providers - Connecting operational performance with

company strategical objectives based on

measurable performance indicators

- Acquiring convenient any-time access to reports

at your device

- Collating information about the business with

external market sources and correct forecasting

- Analyzing sales dynamics in different profiles

- Using grounded management solutions and

figuring out different scenarios in advance

Softline Training Center

15 000+participants trained

35+local training centers

Sales, Management and

Self-Development

Business Workshops

Corporate training

market leader

Authorization of the leading

hardware and software

providers: 200+ vendors

Full-time attendance and

distance learning, testing

centers

International certificates for

IT-specialists and users in

Testing centers

More than 420

experienced trainers

Formrooms with the

most advanced

equipment

Technical Support. Oursourcing. Outstaffing

Integrated online technical support

operating throughout Russia.

Full cover of all time zones, 24/7

operation.

Service for the whole Customer

infrastructure.

Resolution of problems at the interface

of manufacturer technologies.

support.softline.ru | itsupport@softline.ru | +7(495) 232-00-23

8 000+customers

provided with

continuous

support

200+supported vendors

certified engineers

400+ 24/7

Mathworks Solutions

Fields of Activity:

- Digital processing of signals

and images

- Management systems

- Radio positioning and

communication

- Implemented systems

- FPGA development

- Financial calculations

- Certification (DO-178 and

others)

Scope of Services:

- Software supply

- Hardware supply

(SpeedGoat, Opal-RT)

- Training (more than 40

courses)

- Advising

- Custom engineering

Our Clients:

Learn more here: matlab.ru

Why Softline? 5 Key Reasons

01. Reliability, competence and

expertise of the IT-market leader

with 20+ years of experience.

02. The single point of

resolution of all IT-objectives of the

customer, multivendor support and

project maintenance.

03. Softline is always on hand

and speaks your language in 28

countries and 73 cities.

04. Competence and

expertise. Softline is regarded by

clients, vendors and independent

sources.

05. Softline is trusted by the

leading market professionals,

medium and small companies,

public sector customers and

educational institutions.

Questions