www.dqindia.com`50GOVERNMENT: MOBILE, THE NEW MANTRA / 26 CIO SERIES / 54

The Business of Infotech

Special Subscription offer on page 8092 pages including cover

Vol XXX No 19 I October 15, 2012

IT PERSON OF THE YEARFrancisco D’Souza, Cognizant

Patrick P GelsingerCEO, VMware

‘ In a cloud you need to re-structure your IT

organization ’

LIFETIME ACHIEVEMENTS Ramadorai, TCS

22

4 | October 15, 2012 visit www.dqindia.com DATAQUEST | A CyberMedia Publication

CONTENTSCONTENTS14

The Wandering Techie

October 15, 2012October 15, 2012

54|CIO SERIES

‘We achieved our RoI in the first year itself’

—Vishwajeet Singh, CIO, Epitome Travel Solutions India

IT to the Aid‘Green IT solution empowered MMFSL to handle the

challenges of the rural connectivity’

—Suresh A Shanmugam, head, BITS, MMFSL Group

‘It is important to believe in the solutions that you intend to touch the lives of your customers with’—VC Gopalratnam, CIO, Cisco Globalization and VP, IT

‘Implementations were made to focus on our motto of simplicity, efficiency, and transparency’

—Vinayak Khadye, head, project management and IT excellence, IndiaFirst Life Insurance Company

IT PERSON OF THE YEAR

—Francisco D’Souza president and CEO of Cognizant

18 LIFETIME ACHIEVEMENT AWARD

Dataquest goes into a flashback mode with Ramadorai, to gather glimpses of the industry as seen through the eyes of the stalwart

The Quiet Transformer

COV

ER S

TORY

22|INTERVIEW OF THE MONTH

‘In a cloud you need to re-structure your IT organization’—Patrick P GelsingerCEO, VMware

—S Ramadorai vice chairman, TCS

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BIG DATA50|Big Data:The Future Looming Large While big data maintenance can be expensive, it can be made affordable by using Hadoop, etc, to run large computations

52|Marketing Analytics:All Set to Foray into IT IndustryThere are several limits to the lean processes, but when combined with digital manufacturing can still be relevant and further optimize and streamline the entire product lifecycle management process

46|‘Downtime’ Disaster As modern day businesses rely heavily on IT, downtime directly or indirectly affects them and takes out a big chunk from profits 48|Case Study:A Hi-Tech Data Center Himachal Pradesh Power Corporation (HPPCL) will now be able to seamlessly run various complicated business functions such as records, inventory, logistics and billing services

DATA CENTER

GOVERNMENT

29|Policy‘I am very disappointed that the government of Kerala has opted to not embrace FDI in multi-brand

retail’

26|M-governance:The New Mantra for Better AdministrationWith increased reach, mobile technology has become a tool of effective public service delivery that can enhance communication between the government and people

SECURITY32|Social Engineering:Hacking the Human MindThis hacking requires a different kind of knowledge—specifically, what types of emails or links is the victim most likely to click on

36|Security:The Fallacy of Remote Wiping When used as a security control, remote wiping represents a conventional way of attempting to solve a problem that is no longer conventional

40|People‘Process industries are equally vulnerable to cyber attacks’

—Amitava Biswas, country head, Honeywell Process Solutions

42|Nullcon Security Conference’12 :Breaking the Hackers’ Code Nullcon security conference’12 captured the nerve of cyber crime and pulled out ways and means to cover real security needs and solutions

Edit ...................................................................8Inbox ...............................................................10Ganesha ..........................................................12News .........................................................76-85Last Matter ....................................................90

REGULARS

58|Smart Buildings: Way to a Greener World Reduced energy consumption and operationally efficient—the ‘smart’ building’ concept is worth embracing

60|BYOD: Five Commandments for Safe BYOD Adoption End-user participation and training are the essential elements for a successful BYOD program

62|Videoconferencing::Let’s Get Devices and Networks Talking The primary differentiator for the new age videoconferencing is its ability to simplify the customer experience with easy call set-up, concierge services, etc

64|Email Marketing: Proliferating E-commerce Email marketing seems to be the preferred choice among e-commerce companies in times when the marketer is overwhelmed with marketing tools

66|Independent Software Vendors: Fixing the Glitches To counter IT upgradation and deployment blues ISVs must proactively participate in beta programs and adopt a bottom-up approach

86|Cloud and Hosting Services:Parallels Bullish on SMB Cloud in APAC The company, at the 4th Annual Parallels Summit 2012 APAC, ...

88|MS AppFest : The App is the DeviceEat and breathe code—that is the message Microsoft gave to the developers for its coding marathon event...

68|Interview‘One of the strongest tools for nation building, Indian insurance is not going the right way’—Yashish Dahiya, CEO, Policy Bazaar.com

70|E-commerce ‘Our immediate focus is on

building the user base’

—Dennis Hau, head, international product center, Tencent International Business Group

72|Interview‘We see increasingly robust growth

opportunities on multiple horizons’

—R Chandrasekaran, group chief executivetechnology and operations, Cognizant

74|people‘India is aggressively growing

in the app development space’

—Annie Mathew, head of alliances, Research In Motion, India

—VK Mathews, executive chairman, IBS Group & chairman, CII-Kerala

8 | October 15, 2012 visit www.dqindia.com DATAQUEST | A CyberMedia Publication

EDIT

The Other Subsidy

Ibrahim Ahmad ibrahima@cybermedia.co.in

My grandfather used to tell me about his grandfather who always said “never spend beyond your means. Do not borrow from others to buy stuff, even if it is critical. That is the only way you can one

day become self reliant”. I am therefore all for doing away with subsidies—whether petrol, gas or sugar.

What I strongly disagree with however is the perception being created by the politicians, bureaucrats, and the media that primarily the common man is getting the benefit of subsidies. I find this highly misleading. Who is subsiding the lifestyle of the ministers, the politicians, the bureaucrats, the big guys in the armed forces, the judiciary, the huge army of government officials? Has someone calculated the money spent on their huge bungalows and servants, retinue of cars, phone and power bills, travel, food...the list is endless, and I feel embarrassed to put it down. It will be no less that thousands and lakhs of crore rupees.

Is not the common man paying for all this? Why is this subsidy not being chopped? One may argue that these guys are working hard to run our country. Take a poll, and the unanimous response will be that most of these guys are hardly working. The result of their hard work does not justify such lavish lifestyle. Clearly, the common man is getting a raw deal under the garb of removing subsidies. The privileged class is unaffected.

I am a very strong believer in e-governance, and I think if deployed in the right spirit (to bring speed, efficiency, and transparency in governance) a lot of subsidy, which is going to undeserving people, will automatically show up. And then corrective actions can be taken.

For instance, in Brazil, there is an e-governance solution in a local government which does online tracking of applications for house construction. If the file gets stuck or delayed at any point, an alarm is raised with the applicant, the concerned officer, his boss, and the department head. Also, the final feedback from the applicant is added to the officer’s confidential report. In a Chinese province, judges and the police officer in charge have to close a certain number of cases everyday otherwise they are not marked present in office. There are today lots of such examples. In India we are still far away from any of this.

How e-governance will help is in terms of laying down processes that cannot be violated easily; in terms of setting targets; and in terms of monitoring. And most importantly, it gives a voice and a feeling of participation to the citizens. For the growth of the country, the economy, it is important that all non-productive subsidies be stopped. And e-governance will be the best bet.

EDITORIAL

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INBOX

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SEND YOUR FEEDBACK FOR US TO SERVE YOU BETTER...

The Education BombI read your column ‘The Education Bomb’ that appeared in (Dataquest, Sept 15, 2012). Really what you have men-tioned is just a bitter pill for our edu-cationalists. Where the fault lies, that should be discovered. Am I right? Then steps should be taken. The approach should be from the grassroot level.

I want to share my experience as a librarian. Here in my institute the young students just follow the teach-ers’ instruction, they don’t try any-thing on their own. Even they ask for the book at library what their teacher have prescribed. I don’t know how it will be solved. Anyway, it is a matter of debate everywhere.

NK Dash, librarian, Silicon Institute of Technology, via Email

On the Road to RecoveryA well-written piece ‘On the Road to Recovery’ (Dataquest, Sept 30, 2012). The author has given an insight of the industry and how the industry will return with a throttle effect when the economy recovers. I want to add-on that though the industry is going through a period of massive change, ADM buyers across geographies are continuing to expand their operations and signed greater number of contract renewal. Good work!!!

Priyanka Gupta, New Delhi

CIO’s Wow MomentsThis is with reference to your article ‘CIO’s Wow Moments’ (Dataquest,Sept 30, 2012). Congratulations! Coverage and article has come up

very well. It is a well-presented story. Looking forward to such stories.

Priti Jain, Mumbai

Cybercrime Goes Mobile, Costs India $8 bnI read a story on ‘Cybercrime Goes Mobile, Costs India $8 bn’ (Da-taquest, Sept 30, 2012). I agree with the author that cybercrime in India is increasing in India.

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Reaching Out to Bharat! Lack of infrastructure and mediocrity of teaching in over 70% of the newly minted engineering colleges are posing a threat to the innovation that abounds in our tier-2 cities

Aweekend sojourn in Vidarbha Maharashtra gave me the conviction that all of us in Indian IT, proud as we are of hundred-billion-dollar industry have barely scratched the surface of the opportunity

that lies in our country. A meeting with a couple of young IT entrepreneurs for breakfast, a whirlwind series of lectures in 3 of the 60 engineering colleges in Nagpur and Wardha, and a very peaceful hour at the Gandhi Sewagram Ashram and the Paunar Ashram of Vinoba Bhave—what has all this to do with the future of the IT industry? Thereby hangs a tale!

The morning meeting with entrepreneurs, Swapneel, and Anil opened my eyes to the innovation that abounds in the tier-2 cities of the country. Both bright engineers, one from Vidarbha and the other from Ongole, their knowledge and capabilities span android development, MMS and SMS marketing, and technology for rural healthcare, agriculture, and schools.

Having started their careers employed by companies in the region, these young women are imbued with the passion to make a difference and to work on the cutting edge of technology either alone or in partnership with industry leaders.

The interactions with students, faculty members, and administrators ranged from the sublime to the somewhat ridiculous. From the excellent Raisoni institution run by one of the India’s most dynamic young academicians Dr Priti Bajaj where the students questions were as evolved as any of the IITs or even Harvard Business School to lesser equipped colleges where the medium of interaction ranged from Hinglish to Hindi to Marathi, one common theme was the burning desire of young Indians to be successful, to be the next Narayana Murthy or even Steve Jobs of the IT industry.

With the woeful lack of infrastructure and mediocrity of teaching in over 70% of the newly minted engineering colleges, not just in Nagpur but all over the country, one does worry about the number of young dreams that will get dashed on the hard rocks of a slowing industry.

The serenity of the environment at the Gandhi and Bhave ashrams not far from Wardha served as a timely reminder of our roots and the paths that are available to make our country and all its communities truly great. The simplicity of the living environment was probably one of the catalysts for the quality of thinking and the service oriented philosophy that created the non-violent Quit India movement.

The philanthropy of the Bajajs, the Birlas, and the Tatas that started in those times and extends today to the great work done by Nasscom Foundation, the CII Affirmative Action program and individual CSR actions of Infosys, Zensar, and even the smaller firms in our industry. But the frenetic nature of competition sometimes comes in the way of the collaborating and reaching out that needs to be done to make ours a much more inclusive industry.

There are no easy answers but if many of us running companies can understand the aspirations of our brethren in the smaller towns of our country, a start would have been made!

The frenetic nature of competition sometimes comes in the way of the collaborating and reaching out that needs to be done to make ours a much more inclusive industry

Dr Ganesh Natarajan is vice chairman & CEO of Zensar and chairman of the National Knowledge Committee of the CII. He can be reached at maildqindia@cybermedia.co.in

DR GANESH NATARAJAN