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IT Outsourcing from Norway to India. Presentation held for the Norway India Chamber of Commerce and...
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Transcript of IT Outsourcing from Norway to India. Presentation held for the Norway India Chamber of Commerce and...
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NAMASTENICCI meeting 7th march 2013
The typical Indian greeting NAMASTE
(C) 2013 Trond Skundberg & Karsten Eskelund
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Norway VS. India-Traffic jam
(C) 2013 Trond Skundberg & Karsten Eskelund
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Norway VS. India-Wild celebration
(C) 2013 Trond Skundberg & Karsten Eskelund
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Norway VS. India-Roaming around on a scooter
(C) 2013 Trond Skundberg & Karsten Eskelund
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Trond Skundberg -Started outsourcing to India in 1999
-Specializing in web- and mobile apps
-Partner in Devant Digital Media, Pune
-Lived in India one year with my family
-Visiting India 4 times each year
-India blogger www.myfantasticindia.com
Trying to blend in with the locals…
(C) 2013 Trond Skundberg & Karsten Eskelund
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Karsten Eskelund -Have lived and worked in India for more than two years
-Responsible for handling the communication between Norwegian and Indian project members
-Managing multicultural teams in day-to-day projects
-Given a number of lections about cultural understanding
Karsten in India
(C) 2013 Trond Skundberg & Karsten Eskelund
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IT outsourcing to India
Why?-Cost saving-Access to expertise-Flexibility
What?-Development (programming)-Maintenence -Support-Business process (BPO)
(C) 2013 Trond Skundberg & Karsten Eskelund
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Different models
-Project offshore outsourcing (offshoring)-Staffing (dedicated team)-Company setup in India (offshore insourcing)-Mixed model
(C) 2013 Trond Skundberg & Karsten Eskelund
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Differences between Norway and India
(C) 2013 Trond Skundberg & Karsten Eskelund
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Culture – like an onion, has different layers“Practices” are the most noticeable element cutting across the different abstract layers
Rituals
Heroes
Symbols
Practices
Values
(C) 2013 Trond Skundberg & Karsten Eskelund
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Offshore
?
Observational level: the doing• Dress• Skin colour• Punctuality• Language
• Laws & customs• Institutions• Rituals• Methods
Cognitive level: the thinking• Norms• Roles• Ideologies• Beliefs
• Thinking• Habits• Interpretation• Attitudes
Emotional level: the feeling• Values• Attitudes• Tastes• Desires
• Assumptions• Expectations• Myths• Mental programming
To better understand culture and decode certain behaviors, the iceberg model can be helpful
(C) 2013 Trond Skundberg & Karsten Eskelund
Only 10% of an iceberg is seen – most of it is hiding below the surface. It’s the same with culture!
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What does Indians think about Norway?
(C) 2013 Trond Skundberg & Karsten Eskelund
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Norglish and Hindglish• Norwegians and Indians will use the English language different. This is a source for confusion
• Examples– If someone say “bike”, the Norwegian will think about this:
– While the Indian will think about this:
• If a Norwegian don’t know what English word to use, the person might assume that it is the same as in Norwegian
• Examples– “registrere en sak” – “register a case” – “raise a ticket”
(C) 2013 Trond Skundberg & Karsten Eskelund
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Business
(C) 2013 Trond Skundberg & Karsten Eskelund
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Typical gap building factors
No need of trying to fill the gap – we have to bridge it.
(C) 2013 Trond Skundberg & Karsten Eskelund
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Some cases
(C) 2013 Trond Skundberg & Karsten Eskelund
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Alpha+Cloud based system for documentation and control. (web, smartphone, mobile apps)
Model: staffing (dedicated programmers)
The client says: ”…a fantastic cooperation…”
Why so successful?-The client knows exactly what they need, they document it extremly well, and is great in communicating with our PL in Pune.
Finne bilde
(C) 2013 Trond Skundberg & Karsten Eskelund
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DNB Næringseiendom
All consulting and design done in Oslo.Developement and maintenence in India.
Complete web publishing system for presenting their commercial property on web, on Finn.no and iPhone/iPad app.
Advanced integration with Google maps. Finne bilde
(C) 2013 Trond Skundberg & Karsten Eskelund
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Devant Digital MediaCompany set up in Pune specializing in web-and mobile app development.
Slogan: ”Scandinavian design – Indian technology”
Some clients:Det norske travselskapetDnb NæringseiendomDet norske teatret Valdres.noHighland LodgeEiendomssparCocktail SlippersAntra
(C) 2013 Trond Skundberg & Karsten Eskelund
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Devant Digital MediaSome of the work done for clients
(C) 2013 Trond Skundberg & Karsten Eskelund
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Devant Digital MediaCelebrating 10 years in India – 10.10.2010
(C) 2013 Trond Skundberg & Karsten Eskelund
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Actioncenter -Web publishing, social media work, Scandinavain Quality assurance.
-Company house in Goa to to attract and spoil Scandinavian consultants and partners.
(C) 2013 Trond Skundberg & Karsten Eskelund
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Hints & discussions
(C) 2013 Trond Skundberg & Karsten Eskelund
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Communication
(C) 2013 Trond Skundberg & Karsten Eskelund
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What is a fair price?
(C) 2013 Trond Skundberg & Karsten Eskelund
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The importance of knowing the pyramid in India
Vice Presi-dent
Principal
Managing Consultant
Senior Consultant
Consultant
Vice Presi-dent
Director
Associate Director
Senior Manager
Manager
Senior Consultant 2
Senior Consultant 1
Consultant
Associate Consultant
Senior Vice President
(C) 2013 Trond Skundberg & Karsten Eskelund
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TimeIn Linear time culture
• Deadline are taken very seriously
• Time is structured, sequential and linear
• Events are taken one at a time
• People plan things in great detail and are very punctual.
Expandable time culture
• Consider time commitments to be achieved only if possible
• Time is unlimited or simultaneous
• Time is fluid, elastic
• Delays are less important
How do you handle this difference?
(C) 2013 Trond Skundberg & Karsten Eskelund
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Different attitudes towards time becomes obvious in business meetingsAttention diagram for business meetings
Time
High
Low
Attention
Western cultures India
(C) 2013 Trond Skundberg & Karsten Eskelund
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The difference between deliver according to expectations and deliver according to a specification
(C) 2013 Trond Skundberg & Karsten Eskelund
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How to measure progress
(C) 2013 Trond Skundberg & Karsten Eskelund
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The key is not to change but to be able to adapt
Is about building bridges and using adapters – not changing values
Is about curiosity and flexibility
Most importantly, is about mutual Trust and Respect
(C) 2013 Trond Skundberg & Karsten Eskelund
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Align your organization to the sourcing strategy
IT Operations Development
IT
Business intelligence
Business solution,
Integration and Development
Core application maintenance
Back office and infrastructure
IT
Global sourcing
IT strategy
(C) 2013 Trond Skundberg & Karsten Eskelund
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Recommended books
(C) 2013 Trond Skundberg & Karsten Eskelund
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Noen online grupper Facebook: ”Norsk i India” LinkedIn: ”Skandinav i India”
(C) 2013 Trond Skundberg & Karsten Eskelund
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Follow us…Stay in touch.
Karsten EskelundBlogg: nor2ind.wordpress.com Twitter: @keskelunEmail: [email protected]
Trond SkundbergBlogg: myfantasticindia.com Twitter: @trondskundbergEmail: [email protected]
(C) 2013 Trond Skundberg & Karsten Eskelund