It Follows

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 It Follows (Radius-TWC) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Transcript of It Follows

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

It Follows (Radius-TWC)

Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles

Project Manager: Sean Bello [email protected]

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Overview of Campaign This report recaps our marketing efforts for IT FOLLOWS. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Retail Promotion – Set up with Meltdown Comics

The campaign has 2,851 clicks (includes 2,468 bitly clicks), 16,077 content related page views and 231 social media interactions to date. The total reach for the Facebook campaign was 30,370.

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Retail Promotion #1 Poster display/Sweepstakes Promotion with MELTDOWN Comics – One of

the premiere comic book stores in LA and home to the Nerdist Podcast.

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Retail Promotion #2 Poster display/Sweepstakes Promotion with MELTDOWN Comics – One of

the premiere comic book stores in LA and home to the Nerdist Podcast.

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Original Content

Page Views – 734 views to date Social Media Interactions - 176

Website Traffic - 733,000/month

Unique Visitors - 466,000/month

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Original Content Facebook Boost

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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 586K+ to date. Clicks – 155 to date

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Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

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Dedicated Email

Delivered (LA) – 21,5K+ Opened – 1,748

Clicks – 196 National – 85,133

[Page Views – 8,800]

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Campus Circle

Newsletter Emails – 21,549 Opens – 1,740

Campaign Clicks– 32

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Calendar Listing

Page Views – 137

Website Traffic 733,000/month

Unique Visitors – 466,000/month

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Film Trailer

Page Views – 252

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

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Social Media #1

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Social Media #2

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Social Media #3

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Sweepstakes Page

Page Views– 2,666 Entries – 1,151 to date SM Interactions - 55

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

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Sweeps Demo - Age

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Sweeps Demo - Gender

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Sweeps Demo - Ethnicity

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Sweeps Demos - Status


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