IT-as-a-Service (ITaaS) - The New Business Model for IT

ITaaS – The New Business Model for IT Cloud Connect Chicago | Cloud IT Executive Summit

22 October 2013

Proprietary & Confidential. © 2013, Leverhawk, LLC. 2

Introduction to Leverhawk

• Boutique consulting and advisory services firm

• Cloud, DevOps, big data and other Next Gen IT models

• Strategic, organizational and operational issues

• Skill sets and domain expertise

–  Business and IT – Next Gen and Legacy

ITaaS / Service Provider Transformation

Business Transformation

Cloud Program Management

Client Impact | Objectivity | Trusted Advisor

Brian Butte •  AT&T, PwC, IBM, EDS

Alistair Croll •  CloudOps, BitCurrent, Year

One Labs, Coradiant (BMC)

Dave Roberts •  BMC, ServiceMesh, Inkra

Networks

Mark Thiele •  Switch, ServiceMesh,

VMware, Gilead

Joe Weinman •  Telx, AT&T, HP, Bell Labs

Service Areas Advisory Council


Not Another Acronym…

ITaaS is Not Another Cloud Delivery Model !!!

Before You Head for the Exits…


How Enterprise IT Has Allocated Resources…

• No Competition

•  Captive Buyers

•  Cost Plus Pricing

Centralized, Top Down Planning …

Limited User Choice!


The Traditional Enterprise IT Delivery Model

Request Management / Ticketing

BU BU BU

Dev PMO

Infra Test Deploy

IT Operations

Traditional IT Model

•  Lack of user control •  Long lead times for

new solutions (months / years)

•  Large upfront capital investments

Rqmnts Analysis

Solution

The Results The Process


Corporate IT Now Has Competition !!!!

As a Result of Public Cloud Services…

The “Wall” Has Now Fallen!


Key Success Patterns Are Emerging

• Self-serve – offer users or developers the ability to auto provision new services

• Standardized – provide simplified, but constrained choices around process, services, or configurations.

• Responsive – aligned with customer needs and drive bottom-up, “viral” adoption.

Faster Time-to-Market

Innovation Business Impact

Improved Productivity

Asset Utilization Improvements

Cloud Value Creation Path Services Characteristics


Operations

Chargeback

Next Gen ITaaS Service Provider Model

Services Storefront

Service Monitoring and Testing

Order / Billing

Vendor Mgmt

Fulfillment Governance

SaaS PaaS

IaaS Legacy

SaaS PaaS

• 80% reduction in time-to-market • 100% improvement in productivity • 50% higher asset utilization

BU BU BU

Service Catalog Solutions Factory

IaaS

Self-Serve

IT-as-a-Service: The New IT Operating Model

User Freedom and Choice! The ITaaS Approach


ITaaS Transformation Challenges

Control - The Train Has Left the Station • Business driving transformation • User and developer led • Decentralized, but effective

Approach - Old Models Don’t Work • Too rigid and inflexible • Infrastructure focused • ITIL / ITSM not directly extensible

Skills - IT Needs to Learn New Tricks • Sales and marketing • Product /service management • Demand and capacity management

ITaaS Transformation

Challenges


IT Is Now A Competitive Service Provider

Sales

New Enterprise IT Skills Required

Marketing Product Management

Services and Support

• Market requirements

• Positioning and messaging

• Communications / PR

• Service requirements

• Offer design and packaging

• Competitive analysis

• Pricing strategy • Alliances and partnerships

• Demand forecasting and management

• Capacity planning • Financial showback / chargeback

• Needs assessment

• Solutioning


Flexible

Iterative

• Aligned with priorities • Multiple “on-ramps” • Minimal disruption

•  Incremental • Learn by doing • Responsive

Collaborative • Users and developers • Needs focused • Continuous

Build a successful foundation for

long-term, iterative ITaaS

transformation.

A New Approach for ITaaS Transformation

• Engage with the business on a proactive, services-focused basis instead of a reactive, silo-centric fashion.

• Provide a self-serve catalog with standard offerings to accelerate business experimentation, innovation.

• Offer fine-grained pricing for resources that is comparable with external providers.

• Develop competencies and capabilities for service management and delivery

Required Approach

Objective

Outcomes


5 Practical Steps To Getting Started on ITaaS

① Pick a Subset of Services

②  Define Service Offerings

⑤  Incubate

③  Determine Service Pricing

④  Define Policies and Governance

• Hybrid IaaS (Public / Private)

• Public Cloud SaaS Services

• Legacy / Virtualized

• Offer Definitions • Platforms • Configurations • Support • SLAs

• Accurate TCO • Financial

transparency • Desired behaviors

and incentives

• User provisioning and access / usage

• Showback or chargeback model

• Security / compliance • Others

Organization | Operations | Tools


Leverhawk ITaaS Transformation Services

Foundational Modules

Transformation Modules

Educational Modules

Business Assessment

(4-6 weeks)

Service Portfolio Design ( 6-8 weeks)

External Services

Management (3-4 weeks)

DevOps Accelerator (4-6 weeks)

Hybrid Services

Management (6-8 weeks)

Portfolio Assessment

(4-8 weeks)

Platform and Tools Assessment (4-6 weeks)

Education and Awareness (Half and full day workshops)

Organization Assessment

(4-6 weeks)

Next Gen IT Transformation Flexible | Iterative | Rapid time –to-value

•  Answers “who, what and how” •  Identifies core requirements •  Provide transformation

frameworks and “first principles “

•  Provides a common language for internal communication

•  Elevates internal IQ around opportunity recognition

•  Address highest priority transformation issues

•  Independent, standalone modules •  Enable incremental approach to

transformation

Strategy Development ( 4-6 weeks)

Service Modules


Leverhawk IaaS Services QuickStart

Leverhawk Infrastructure Services QuickStart Program

•  Provides clients a starting point for delivering hybrid IaaS via a new ITaaS operating model.

•  Enables foundational capabilities in a matter of weeks.

•  Based on Leverhawk tools, methodologies and approaches

•  Define target private and public cloud services

•  Evaluate and select cloud IaaS vendors and initial workload(s)

•  Identify pricing, SLAs and support levels associated with offerings

•  Define initial processes and governance models

•  Implement services in service catalog or ITSM platform.

QuickStart Approach


For More Information…

@Leverhawk

Scott Bils [email protected] 512-550-0207 (m) Skype: scottbils @sbils

leverhawk.com

Leverhawk

Leverhawk Group

Thank You For Your Time!

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