Digital Strategy Campaign

BIG IDEA

=

Create an International Brand

Industrial Businesses

Companies with a need for commercial vehicles

Small percentage of pick-up market

Organically draw consumers to the site

Increase brand awareness

Increase sales

$12

Million

budget

$10 MILLION=

SOCIAL MEDIA

& INTERNET

ADVERTISING

$2 MILLION=

WEBSITE

REVAMP

12 months long

2 months to prepare

10 months of campaign time

PREP TIME CAMPAIGN RUN TIME

TWO

MONTHSTEN

MONTHS

Currently use: Twitter

Facebook

YouTube

Use these sites to: Communicate

Problem solve

Raise awareness of events

Raise awareness of new product

Create email campaign

Compelling

Engaging

Interesting/useful information

Benefits of campaign:

Lead generation

Drive word of mouth

Build online community

Homepage not mobile friendly Small, Hard to read without zooming in,

Unprofessional

Will use $2 million of budget to update site

Lead Generation

Click through rate

# of unique visitors

Conversion

Conversion rate

Dwell Time

Avg. page views per

visit

Rate of return visits

Revenue ROI