Istvan Leko, Česká Pozice, MediaTalk 11th January

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description

MediaTalk is a regular event organized by Media Education CEE.

Transcript of Istvan Leko, Česká Pozice, MediaTalk 11th January

Page 1: Istvan Leko, Česká Pozice, MediaTalk 11th January
Page 2: Istvan Leko, Česká Pozice, MediaTalk 11th January

why we're here, why now

ČESKÁ POZICE / CZECH POSITION

• Is the trustworthy and modern medium for elite professionals, from top CEOs to mid-level

managers.

• We will focus on the key events, trends, and processes that truly matter to our readers — and put

them in context. Politically, we are strictly neutral and subordinate to no one.

• We will not allow our content to be dictated by the deadly combination of self-serving politicians

and dishonest businesses.

• On the contrary, we want to cooperate with honest politicians and professionals to create a

civilized medium of communication.

Ištván LékóDirector and Editor-in-Chief

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a few words about the philosophy CZECHPOSITION.COM focuses on decisive…

• Issues in Czech politics, business, and society 24 hours a day,

analyzes the full background of top stories.

• Forecasts the consequences in both domestic and international

contexts.

CZECHPOSITION.COM benefits from access to…

• Exclusive information from primary sources.

• Our advanced methods for verifying information and putting it

into context.

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our team

The international team of more than 25 highly experienced editors and

journalists has exceptional contacts with a wide range of key decision

makers and politics and business insiders.

A FEW FACES of our team

Petr Bušta, Benjamin Kuras, Kateřina Menzelová, Jan Schneider, Brain

Kenety, Raymond Johnston, and more…

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our readers

• CZECHPOSITION.COM aims to be the leading publication on the Czech news

market for foreigners seeking reliable, fast and useful information about the

Czech Republic.

• CZECHPOSITION.COM addresses the professional classes in the Czech

Republic — the elite and middle class.

The target group represents the approximately 15 % of the Czech population

who are highly active in public life and play a decisive role in the development

and prosperity of this country.

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what we are interested in…

• Czech Position publishes exclusive information gathered from original sources. As of today, you will also find information and news stories on our sites www.ceskapozice.cz and www.czechposition.com that we have compiled in part thanks to your tips and recommendations.

Our steps in forming a strong brand and increasing traffic:• our original articles, • faces of our team, • citations in major media, • the reputation of the target group, • presence on social networks and traffic,• links to interesting events and projects, • and especially the time spent on our website...

Send us your tips, ideas and information: [email protected]

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first month, the first success…

• Start of project December 1, 2010

• First reference period for attendance (December 1 – 26, 2010)

Average attendance is 16,000 unique visitors/week

Each user has viewed on average 3.5 pages

• Czech Position is also active on social networks, particularly Twitter and Facebook,

but also through their personalities on LinkedIn.

• Czech Position immediately after the start ranked among respected, quoted

media with dozens of relevant citations across all media! Czech Position is still

frequently cited by foreign media as well.

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next steps…

• Promoting awareness on the Czech Internet.

• Expanding user base, supporters and contributors.

• Branding as respected media.

• Realization of thematic events and meetings...

ways to achieve goals…• continued high standard in editorial policy (strong and exclusive themes),• intense presence on the Internet through social and online communication,• partnerships with major social, cultural and commercial projects,• active and open communication with key media,• PR, advertising and promotion on the Internet...

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Thank you for your attention… [email protected]