iStrategy Melbourne - How the Smartest Brands in the World Use Social Media - Simon Mainwaring, We...
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PRESENTED BY Simon Mainwaring How To Use Social Technology to Powerfully Grow Your Reputation, Customer Community and Profits.
description
Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.
Transcript of iStrategy Melbourne - How the Smartest Brands in the World Use Social Media - Simon Mainwaring, We...
PRESENTED BY Simon Mainwaring
How To Use
Social Technology to
Powerfully Grow Your
Reputation, Customer
Community and Profits.
Story + Telling
Goal: Build Social and Brand Value
Telling
Thank you, iStrategy!
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Twitter: @SimonMainwaring
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