Issues in sport Prof Leigh Robinson. Presentation content The sport industry Commercialisation...
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Transcript of Issues in sport Prof Leigh Robinson. Presentation content The sport industry Commercialisation...
Issues in sport
Prof Leigh Robinson
Presentation content
• The sport industry• Commercialisation• Popularity of sport• Integration into the health agenda• Engaging youth• Funding elite sport• Sporting legacy• Drugs and doping• Security
The sport industry
• Highly competitive• ‘Closed’ pool of customers• Little opportunity for differentiation
• A discretionary industry
Sport is a business….
• ‘Bosman’ ruling• Fina’s decision to consider costumes as technical
equipment• Competition for world events• Australia to sue FIFA if World
Cup date changes• Australia have a ‘fast track’ visa system for potential
medal winners
Commercialisation
The popularity of sport
• If it is to be played or watched sport will have to be popular
– The televising of the sport– Access to facilities and equipment– The duration of the event– The competition – the ‘event’!
Integration into the health agenda
• To receive money sport will have to be associated with the ‘health
agenda’– Declining participation– Increase in desire to spectate– Physical activity – NOT sport
Engaging young people
• There is a generation of youth who have become disenfranchised from organised sport or who are physically illiterate– ‘Youth’ sports– Opportunities for activity– Mentor and role models
Funding elite sport
• Given the rising costs of elite sport there will be a number of challenges to its continued funding
Sporting legacy
• The impact of sport events in terms of legacy will drop from the agenda of politicians and sporting providers
Doping and drug culture
• Anti-doping is an expensive process
• Yet if sport is to retain its high moral ground it has to continue to invest in detection and to take a strong unwavering stance against drugs– Should this just be competitive sport?
Security
• Sport events are the perfect vehicle for terrorist action as it is often uncontrolled, brings crowds of people and often happens in a public place
Summary
• Sport is a fantastic industry to work in, now matter what you do. However, it changes and is changing rapidly and we will always have to adapt!
Summary
• THANK YOU…AND ANY QUESTIONS?