hen I startedoutliningthisarticle,Irealised there wereactually so many

good reasons to blog for yourbusiness that it would beoverwhelmingtoincludethemallinasinglearticleforthenewsletter.SoI decided instead to give you ashorteroverviewoneachkeypoint,and then inishwith somepractical‘howto’stuffthatwillhelpyougetablogsetup.

By the end of this you’ll hopefullyhaveamuchbetter ideaofwhereablog and blogging its in yourbusiness and why you shouldconsider using one to help speedyourbusinessgrowth.

WhatIsABlogAnyway?

Sobeforewe go any further—whatisablog?

As a quick primer, I’ll refer toWikipedia’s de inition of a blog:“A blog (a contraction of the term“web log”) is a type of website,usuallymaintainedbyan individualwithregularentriesofcommentary,descriptions of events, or other

material such as graphics or video.Entries are commonly displayed inreverse‐chronological order. ‘Blog’canalsobeusedasaverb,meaningto maintain or add content to ablog.”

A commonmisconception is a blogisnotawebsite.Todaythisissimplynot true. If you want to build yourwebsite using a blog, you can. Youcanhavemenusandpagesjustlikeanormal website. The majordifference is the fact that a blog ismuch more dynamic than astandardwebsite, i.e. it is changingallthetimeasyouaddnewcontentvia articles and posts to it on acontinualbasis.

Now, let’s get on to why ‘regularentriesofcommentary(knownas‘posts’),descriptionsofevents,orother materials’ will help youachieveyourbusinessgoals.

BIG Reason #1 ‐ EstablishesExpertiseandCredibility

Blogginghelpsyougainstanding inindustryandaddscredibilitytoyourbusiness. In essence, it’s an‘authorityplay’. For example, if you

“WhyABlogIsGoodForBusiness—AndHowToSetOneUp”

P1: Thought Of The Month

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Why A Blog Is Good For Business

P3: Dumb Criminals

P4: Online Marketing

P6: Remarketing cont...

P7: Brain Tracker

P8: Bet You Didn’t Know

This Month’s Incredible Dumb Criminals

True Story

Online Marketing—Remarketing

Online Marketing—Remarketing (cont)

Pit Your Wits Against This Month’s Brain

Tracker Challenge

May 2019

SumitAgarwal

“Nothinggreatwaseverachievedwithoutenthusiasm.”

RalphWaldoEmerson

focus your posts on solvingproblems that your marketsuffersfromeveryday,you’reonto something. If youdidnothingbut publish tips, strategies andcase studies on how you solvethese problems, your readerswill be inspired to seek you outduringtheirbuyingprocess.

BIG Reason #2 ‐ SearchEngineOptimisation(SEO)

Search engines love content,especially when that content isfresh,ontopicandeasyforthemto ind and index. Blogs makethishappen.

BIG Reason #3 ‐ BuildsRelationships with ClientsandPotentialCustomers

Inmyexperiencecompaniesthatdo well are always looking forways to foster strongrelationships with theircustomers. Blogging allows youto establish and maintainrapport with both existing andpotentialcustomersbyhavinganongoing (sometimes daily)conversationwithyourreaders.

BIG Reason #4 ‐ SocialMedia

Social media is the newmarketing buzzword. It’s acomplex topic, but the basis issimple ‐ it’s a place where youcan go to listen to what peopleare saying and comment backand share your views andknowledge.

A blog allows your readers toeasily push your information totheir own followers on Twitter,Facebook,

LinkedIn and other outlets withaone‐clickoperation.

OK, sonowwe’veestablished the

fourBIGreasonsbloggingisgoodfor your business ‐ (1) expertise,(2) SEO, (3) rapport, and (4)social media ‐ let’s point you intherightdirectionsoyoucangetonesetup.

SettingUpYourFirstBlog...

Again, due to space restrictions,I’m going to keep this to thepoint so you’ve got the keythingsyouneedtogetyourblogupandrunningquickly...

STEP 1 – Decide WhatYou’reGoingToTalkAbout

Thewaytolookatablogisasifyou’re having a conversationwith your best customer orprospect. And in business as inlife,thebestthingtotalkaboutisNOT you! So for those of youthinking, “If I don’t write aboutmy business, what do I writeabout?” just imagine thisscenario. You’ve just metsomeoneandalltheyproceedtotalk about is themselves. Howlong would you want to stay inthatconversation?

Sowhendecidingon the typeofcontent you want to publish onyour blog, you have to try andthink of the things that yourintended audience would beinterestedin.

Now when it comes to theinternet, people go online for afewreasonsbutusuallytheyarelooking toeithersolveproblemsor ind information that helpsthem move closer to a highlydesirableoutcome.

This list of problems and idealresults that your intendedmarketislookingforshouldgiveyou the basis of the content foryourblog.

STEP 2 ‐ Choose YourBlogging Platform –WordPress

The platform for your blog isimportant.It’sabitlikechoosingthe operating system for yourcomputer.Thebottomlineisyouwanttochooseaplatformthatisusedbythemajorityandisseenas a standard. And the standardfor the majority in businesstodayisWordPress.

There are a variety of reasonswhyWordPressisoneofthebestblogging platforms on theinternet. Many people trydifferentbloggingplatforms,butthey end up coming back toWordPress because it offers somuchgreaterfunctionality.

There are two types ofWordPress blog. One is hostedby WordPress on their servers(http://wordpress.com)andoneishostedbyyouonadomainyouown(http://wordpress.org).Thebest way to go if you’re abusinessistousethelatter.

STEP 3 ‐ DecideWhat YouWantItToLookLike

Now that you’ve got a clearerpicture of what you’re going tobepostingonyourblog and theplatformyou’regoingtouse,youneed to give some thought tohow you’re going to lay it outandwhatyouwantittolooklike.

Intheworldofblogsyoudothisby using ‘themes’. Another wayto think of a theme is like atemplate that you can apply toyourblog.

Myrecommendationtoyouistoconsiderusingwhatisknownasa‘magazine’styletheme.

To see what a magazine theme

WhyABlogIsGoodForBusiness

2

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canlooklikegohere…

http://tinyurl.com/mag‐theme‐example

There are thousands of themesto choose from and many arefree. Premium themes costmoneybutusuallynomorethan£100.

Hereareafewplacesyoucangoto pick a theme to suit yourbusinessimage.

http://wordpress.org/extend/themes/(free)

http://themeforest.net/(premium)

http://www.solostream.com/(premium)

STEP4‐SelectADomain

The domain you have your bloglinked to is also a decision thatyou want to give some thoughtto. My recommendation here isto do some keyword research(covered in a future article) andind out what your audience issearching on. Then include thekeywords that you want to gowith, at the start of the domain.For example, if your mainkeyword is ‘Health andWellbeing’ you could have adomainof

www.healthandwellbeingideas.com

STEP 5 – Set up A HostingAccount

Setting up a hosting account soyou can host your WordPresssite is something that is veryeasytodoandthatwillcostyouvery little. The best thing is topay for at least one year inadvance if you want to get thebest rates. You shouldn’t be

payingmuchmore than£10permonthforyourhostingaccount.

The following are providers youcantrust…

http://www.lunarpages.co.uk/

http://www.bluehost.com/

http://www.pickaweb.co.uk/

STEP 6 – Do A One‐clickInstall

Now that you’ve got everythinginplacesuchasyourdomainandyour hosting account, you needto install yourblog.Onceyou’vedone this you’ll be able to addyour chosen theme and startpostingyour content so you canprove your expertise and havethat all‐important conversationwithyourmarket.

One of the reasons whyWordPress is so popular isbecausemanyhostingprovidersmake it very simple to install aWordPresssite.

Withinyourhostingaccountyouwill have something called‘Fantastico Deluxe’ or ‘SimpleScripts’.Eitheroftheseprogramswill allow you to do a one‐clickinstall within your hostingaccount for the domain you’regoingtouseforyourblog.

To followastep‐by‐stepprocessusing ‘FantasticoDeluxe’ just goto the following one‐pagetutorial…

http://tinyurl.com/fantastico‐guide

STEP7–StartBlogging

That’s it, you’ve covered thebasics and you’re ready to start

posting your content. I suggestyousetyourselfagoalofmaking3postsaweekforthe irst8–12weeks so your site builds itsstanding and adds real value toyourreaders.

Obviously, there isa lotmore toblogging and how it can makeyour business money. In futurearticlesIwillrevealhowyoucandothis.

WhyABlogIsGoodForBusiness

3

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DumbCriminals

It’sgenerallyagoodideatosetupasecurealarmsystematyourhousewhichalertspoliceat the irst signoftrouble.

Unlessof course youhappen to begrowingmarijuanaillegallyinside.

Such is the fate of 53 year oldMarlon Gene Kelley of Muskegon,Michigan.

Kelley’s home alarm tripped oneday when he wasn’t at home andof icers arrived at the scene andwalkedinsidethroughanunlockeddoor.

They found8plants,5guns andabunchofgrowequipment.

ForKelley, it all addedup to threeto12yearsinprison.

4

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I have to say that remarketing or‘retargeting’ is a truly awesomestrategythatyoushouldbeusing.

Sowhatisit?

Well, Google (and otherremarketing suppliers) offersAdWordsadvertisers theability toplaceads(bothtextandgraphical)in front of users who havepreviouslyvisitedyourwebsite.

ThetechnologyworksbyputtingalittlepieceofGoogle trackingcodeoneverypageofyourwebsite.Thiscode monitors each individualvisitor andwhich pages they visit.Then, as they trawl the internet afewdayslater,youcanplaceanadin front of that user to say, “Hey,remember us? Please come back,”etc.

The technology is even cleverenough to recognise where theywentonyoursitesoyoucantailorthead tobemore speci ic to theirneeds.

The reason why we recommendGoogle for your remarketing isbecause Google have literallymillionsofwebsitessubscribingtotheir admodel, ranging from verylargehigh‐traf icsitestosmalllow‐traf icsites.

But, essentially, because theirreachissovast,thechanceofyourvisitors landing on one of thesesitesaftervisitingyoursiteisveryhigh.

So Joe Bloggs visits your website.When he leaves and visits othersites (any site, not sites related toaccounting) your adwill show up,making Joe think that you’re allovertheweb.

This can happen for days, weeks,monthsorforever(youdecidehowlongvisitorsseeyourads).

Its brilliance is its simplicity. Bestofall,youonlypaywhenJoeclicksononeofyourads(thereasonwhyso many websites subscribe toGoogle’sadprogramme isbecausewhen someone clicks on your ad,theyget a share of the revenuegenerated).

Youcanreadmoreaboutithere…

http://www.google.co.uk/ads/innovations/remarketing.html

Here’s how you set up your ownremarketingcampaigninGoogle…

STEP#1:Log InToYourGoogleAdWordsAccount

Log in to your AdWords account(you can’t set up a GoogleRemarketing campaign unless youhave an AdWords account alreadysetup).

STEP#2:GetTheTrackingCode

Now you just need to get thetracking code ready to insert intoyourwebsite.

Here’showtocreatethecode…

After logging in to your account,you’llseeontheleft‐handsideofthe page there is a button called“shared library” – click this (seeimageatthebottomofpage6).

Next click “View” under“Audiences”.

Google will ask you to create anewpieceofremarketingcodetogoonyourwebsite.

Select“setupremarketing”.

Googlewillgiveyouthecode foryour website (this code nowneeds to be copied onto everypageofyourwebsite).

Click“Continue”.

Then Click “Cancel” (you don’tneedtosetupalistatthispoint–seelater).

STEP#3:PlaceTrackingCodeOnEachPageOfYourWebsite

Now e‐mail your web designer/developerthecodeandaskthem

OnlineMarketing—Remarketing

SteveHackney—Helpingyoutoquicklygrowyourbusiness

5

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Remarketing….

Peterdecided towalk to thelocal waterfall, 10 milesaway.

Atthemomenthestarted,hisdogranoff fromhissideandproceededto thewaterfallataconstant8milesperhour.

As soon as the dog reachedthe waterfall, it started thereturn journey to Peter,keepingtothesamespeed.

The dog continued this oddbehaviouruntilPeterreachedthewaterfall.

If Peter kept to a constant 4miles per hour, how far didthedogrunintotal?

ANSWERSONPAGE7!

to place the code on EVERY pageofyourwebsite.

Once the code is on yourwebsite,Googlewilltrackeverysingleuserinthis“main”remarketinglist.

STEP#4:CreateAdditionalLists(IfNecessary)

You now have 2 choices…(1) Remarketing to all users thatvisit your site in the same way(using your “Main” list) or (2)Createsub‐remarketing listsusingthe various URLs (different webpages)onyourwebsite.

IRECOMMENDYOUDOTHIS!

You have to create a newremarketinglistofeverysubsetoftargetingyourequire.

Dothisbyclicking“Newaudience”.Then you add the speci ic pageURLforthesubcategoryandthengiveitaname.

Google will automaticallydifferentiate the users dependenton where they go in your sitebased on the URLs you’veprovided.

STEP #5: Create Your AdCampaign

Now that we have set up aremarketing list (to collect thedata) we need to create anadvertising campaign in Google

AdWordstodisplayadstotheuserthatendup inthe list.Here’showtodoit…

Sowithin your Google AdWordsaccount, create a new campaigncalled“Remarketing”.

Choose“displayonly”.

Select“remarketingonly”.

Setamaximumbudget.

Select“saveandcontinue”.

Create an Ad Group for everyremarketing list and choose thelist that corresponds to that AdGroup.

Createyourtextadbasedontheoneswehave supplied youwithin the Google AdWords module(note we have tested theeffectiveness of text ads againstdisplay ads and text adsoutperformdisplayads).

Your remarketing campaignshould now be up and running(althoughittakesacoupleofdaysbeforegoingfullylive)!

STEP#6:Test&Evaluate

Make sure you evaluate yourRemarketing campaign just likeyou should be doing with yourAdWords campaign. When youirst set it up, you should beanalysingiteverycoupleofdays.

CrypticPuzzleOfTheMonth

...ContinuedfromPage5

Summary

A Google Remarketingcampaign is an integral part ofyourowngrowthblueprint.

It ensures you maximise thereturn on every penny youspendonyourmarketing.

Even though remarketing hasbeen around for a couple ofyears, very few businessownersareawareof it.Now isthetimetotakeadvantage.

As more and more peoplebecome familiar with it, theresultswillreduce.

Take the opportunity now andset up your own remarketingcampaign.

Remarketing…..

6

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Super Referral Program WehavecreatedourReferralSchemetorewardourclientsforrecommendingus.Wewillpayyou£100whenyourreferralhasjoineduptooneofourpackagesandpaidtheir irstmonth'sfees.EvenifyourreferraldecidesnottojoinuswewillstillgiveyouagiftvoucherasathankyouforrecommendingDNS.Althoughwethinkthisisaverygenerousamountwehavedecidedthatitisnotenoughsowehaveaddedanadditionaltwisttoourreferralscheme!Notonlydoyoureceive£100asareferralfee,butwealsowanttoofferyousomethingextratomakeitevensweeter.If3ofyourreferralsjoinDNSin2019youget50%discountoffyourfeesforJan20toDec20.If5ofyourreferralsjoinDNSin2019youget100%discountoffyourfeesforJan20toDec20

What Clients Say About DNS Accountants

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“BeenwithDNSAccountantsformorethanayear,Iwouldhighlyrecommendtheirservices.MyAccountManagerSnehahasbeenveryhelpfulandhelpedwithaccountsandqueriesswiftlyalways!Havingagoodaccountantmeansyoucanfullyfocusonyourbusiness,notworryaboutaccountsandtaxmatters.ThankyouDNS”.ZameerHussainRelisolsLtd

“Ihavebeenextremelysatis iedwiththeserviceIhavebeenreceivingclosetothepast1year.Veryprofessional,transparentandhelpful.SpecialmentiontomyAccountManager,MinakshiArorawhomademytransitionverysmoothandalwaysreadytogothatextramiletosupportandmakecustomerhappy.De initelyrecommended”.BrijeshPradhanSarioVenturesLtd

“IrecentlysetupaLtd.companyandsignedupwithDNSformyaccountingservices.I’vefounditverygoodvalueformoneyandhugelyhelpfulintermsofadviceandguidance.IhaveanAccountManager,SnehaGurudutta,whokeepsincontactwithmeandoffersadviceonthephone…..I’mreallypleasedwiththeservice”MartinWilsonMartinWilsonConsultingLtd

Brain Tracker: How Many Words Can You Find?

Using the BrainTracker gridbelow, howmanywords canyou ind? Each word mustcontain the centralB and noletter can be used twice,however, the letters do nothavetobeconnected.Propernouns are not allowed,however,pluralsare.Canyouindthenineletterword?

Excellent:38words.Good:31words.Average:24words.

CRYPTIC PUZZLE ANSWER

Answer:20miles.

The dog always ran at twicePeter's speed. Since Peter ran10milesthedogran20miles.

Weareexpertsathelpingourclientsinanciallymanageandgrowtheir

business!

“Helped With Accounts Swiftly” “Always Ready To Go Extra Mile”

“Good Value For Money”

Bet You Didn’t Know

The Eisenhower Interstate Systemrequires that one mile in every ivemust be straight. These straightsections are usable as airstrips intimesofwarorotheremergencies.

The earliest recorded case of a mangiving up smoking was on April 5,1679, when Johan Katsu, Sheriff ofTurku, Finland, wrote in his diary: “Iquit smoking tobacco.” He died onemonthlater.

TheRomansdidnotuse soap.To getrid of sweat and grime, they wouldcover themselves with oil and thenscrape off the oil with a specialscrapermadeofmetal,wood,orbonecalledastrigil.

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