ISSUE 1433 AUGUST 18, 2014 The Weekly Digital Magazine...

ISSUE 1433AUGUST 18 2014

The Weekly Digital Magazine for the Sporting Goods Industry

2 SGBWeeklycom | AUGUST 18 2014

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AUGUST 18 2014 | SGBWeeklycom 3

Copyright 2014 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

9173754699

Contributing Editors

Scott Boulbol Fernando J Delgado Bill Kendy

Charlie Lunan

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales Account Managers

Buz Keenan

Northeast

buzsportsonesourcecom

2018875112

Katie ODonohue

SoutheastMidwest

katieosportsonesourcecom

8282443043

Circulation amp Subscriptions

subssportsonesourcecom

Group PublisherEditor In ChiefJames Hartford

jamessportsonesourcecom

3039977302

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Job Market SOS Research

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Career ServicesSportsJobSourcecom

AUGUST 18 2014ISSUE 1433


MAKING NEWS4 Outdoor Retailer Brings It Again

With a 15 percent increase in exhibitors and high traffic volume the 2014 OR Summer Market proved the health of the industry

FEATURES12 Staying Hydrated to Stay Fit

Consumers value simplicity when it comes to staying hydrated for Spring 2015

20 Big Boy KayaksThe fishing kayak category continues to be the

most important and profitable for manufacturers

26 INdUSTRy CAlENdAR

Photo courtesy CamelBak

12

On the cover photo courtesy Nathan Sports

trsquos expensive Itrsquos tough to find a bed And sales orders are almost a rarity But the Outdoor Retailer show

continues to workldquoThe first couple days have been electric from my

perspectiverdquo said Frank Hugelmeyer president and CEO of Outdoor Industry Association on the third day of the 2014 Outdoor Retailer Summer Market (ORSM) ldquoWersquove a 15 percent increase in exhibitors and had really terrific traffic out on the floor The show continues to grow and be really healthyrdquo

Like several others Hugelmeyer felt that after a few unseasonably warm winters the late spring helped clear winter inventories to place many retailers into healthy open-to-buy positions

Added Hugelmeyer ldquoObvi-ously some sectors were hurt by the later start to spring But after the last several years of slower winters having a strong winter with a long clean-out was very healthy for the industryrdquo

OutdOOr retailerBrings it

againBy Thomas J Ryan

i

Frank Hugelmeyer president and CEO

of Outdoor Industry Association

MAKING NEWS



But the health of the industry was also not only evident by the innova-tion and new approaches showcased at the booths of established outdoor brands but also many non-traditional outdoor segments and new brands seeking a spot at the show About 200 new exhibitors arrive at the show each year

ldquoWersquore seeing a lot of new sectors a lot of innovation a lot of diverse product and people are rethinking their businesses based on the new con-sumer right nowrdquo said Hugelmeyer ldquoAnd I think thatrsquos healthy So Irsquom bull-ish on where the industry is going I think wersquove got a lot of upside still in front of usrdquo

The 15 percent hike in exhibitors was a preliminary figure but a strong sign of the attractiveness of the outdoor and active lifestyle space to a num-ber of increasingly varied sectors and categories

ldquoWe have gained each of the past three years double-digits or nearly double-digits so this result so far is not unexpectedrdquo said Kenji Haroutunian Nielsen Expo Outdoor Group VP and OR show director

Lighter Traffic From Independent RetailersOn the somewhat disappointing side preliminary figures through day two indicated that the attendance at the show in key categories of retail buyer distributor and working media was ldquorunning pretty parallel flat or levelrdquo with last yearrsquos numbers

Haroutunian said many new buyers and stores came but also that sev-eral small brick and mortar stores stayed home this show

ldquoEven though the industry is growing in a healthy way the small inde-pendent shop who is not participating in online commerce is strugglingrdquo said Haroutunian ldquoThis is born out by the OIA VantagePoint research year-to-date (from the July 2014 report) We are more than ever looking for ways to bolster the independent specialty stores via content presenta-tions and inspiring trend and product discovery areasrdquo

For attendees the show by all accounts continued to be productive The action continued to be less around signing orders and more around rela-tionship building and finding new ideas

ldquoDiscovering new products categories and brands to buy and watch is very high priority along with networking and new business partnership potentialrdquo agreed Haroutunian ldquoOrder writing certainly happens - espe-cially in accessories and at-once fall and holiday items but the strategic alignment with brands and category stories beyond the next delivery win-dow is more important than ever for retailers attending ORrdquo

ldquoTherersquos tons of energy around newness and tons of energy around freshnessrdquo said Joe Craig Vice President of US apparel sales Columbia Sportswear who has been coming to the show since it was held in Reno NV in the early 90s ldquoWersquove had a lot of media attention and a lot of action in the booth from specialty retailers Itrsquos always good to see thatrdquo

ldquoTherersquos always a lot of energy hererdquo agreed Todd Spaletto president of The North Face ldquoI always say that any time yoursquore able to combine

your professional passion with your personal passion a lot of good things happen and this industry really embodies thatrdquo

The SportsOneSource Group which manages the SportScanInfo and OIA VantagePoint point-of-sale data trend reporting platforms and publishes SGB magazine and

its related digital and e-media properties rolled out a new booth and new position on the main floor at this yearrsquos summer market and realized an immediate return on the investment

ldquoI have been attending Outdoor Retailer since it was in Reno NV and covering the show for the last 15 years and our company has been exhibiting for the last five yearsrdquo said James Hartford CEO and chief market analyst at The SportsOneSource Group ldquoOur new location made a huge difference in our traffic but a new booth and exciting new products were the ticket to fill the larger booth footprint this year We expect we will have to expand the size as we were maxed out for much of the first two daysrdquo

Much of the energy around The SportsOneSource Group booth was based on the companyrsquos release of the 2014 Outdoor Brand Strength Report that was released this month

ldquoBrands visiting the booth were energized by the fact that we were mea-suring the brand attributes and consumer sentiment regarding brandsrdquo explained Bethany Cooner Director Market Research for the Grouprsquos SOS Research division ldquoIt underscores the importance for exhibitors to have a new product or technology to create excitement around their boothrdquo

SportsOneSourcersquos SSI Data division also rolled out new reporting tools and connectivity solutions around its SportScanInfo and OIA VantagePoint platforms and launched four new vertical data platforms to address the needs of the market including SSI Endurance (Run Bike Fitness) SSI Sportsmanrsquos (Hunt Fish Fly Fish Shooting Sports) SSI SnowSports and SSI Accessories

Extended Winter Supports More Retail Open-to-BuyThe hangdog looks and notably lighter attendance right after the recessionrsquos start in 2008 are gone To many retailers and vendors interviewed by SGB the mood noticeably picked up over last yearrsquos Outdoor Retailer Summer Market Some saw it as a sign that that the industry is more confident or at least more comfortable with the slowly improving economy Many also felt spirits were lifted by a long winter season in most parts of the country after two consecutive dry ones

ldquoWhen you finish a winter strong like we did retailers feel good about their inventory and theyrsquore willing to bring in goods in anticipation of a good winterrdquo said Steve Couder VP of sales Implus outdoor division which showcased its new DryGuy acquisition

But he was especially encouraged that Implusrsquo products ndash including Yaktrax ICEtrekkers and Little Hotties ndash sold well in markets such as the Pacific Northwest which had a sub-par winter

Couder believes Implusrsquo range benefits since theyrsquore less lifestyle driven and more focused on providing solutions to help people ldquomake their lives

Kenji Haroutunian Nielsen Expo Outdoor Group VP and OR show director

Joe Craig Vice President of US apparel sales Columbia Sportswear

Todd Spaletto president of

The North Face

James Hartford CEO and chief market analyst at The SportsOneSource Group


betterrdquo But he said the commitment to orders even in areas coming off a poor winter points to a confidence in the economy and industry He added ldquoThe last couple of years we might have heard retailers telling us theyrsquore going to wait until the weather gets better Therersquos less anxiety this yearrdquo

ldquoItrsquos very positiverdquo said Hi-Tec CEO Ed Van Wezel Hi-Tecrsquos Spring 2015 line has over double the orders versus last year including interest in its push into walking styles Itrsquos nice to see the industry bouncing back after a few tough years The sun is starting to rise againrdquo

ldquoI think the mood seems pretty positiverdquo said Marc Angelo senior director merchandising The Clymb

which operates theclymbcom ldquoI really enjoyed spending time in the Pavilion I saw some good energy out there You always see new brands Therersquos a little bit more hustle going on there and itrsquos nice to see brands that live on the out-side edges of the outdoor space seeing this as a good show to come tordquo

Overall Angelo admitted that the industry is ldquonot crushing it right nowrdquo but the underlying solid fundamentals were evident across the major brands as well Said Angelo ldquoPeople are still working hard and putting good product out there Therersquos a lot of positivity hererdquo

ldquoI think itrsquos heartening to see consistency year-over-yearrdquo remarked Marc Berejka director of government affairs for REI ldquoYou see the same well-recognized brands coming in year-after-year back into their same old slot though with new product And depending on what product people have you can find a fair amount of buzz at some of these boothsrdquo

Berejka who used to work at Microsoft doesnrsquot believe that the Outdoor Retailer

show should be counted on to deliver the front-page innovation stories like the Consumer Electronics Show But he believes innovation continues to drive the industry He pointed to the ldquoswarm of peoplerdquo he saw at The North Face booth as well as the ongoing presence of newer categories marked by a expansion of Goal Zerorsquos booth Also inspiring were the start-ups found in the pavilion area Said Berejka ldquoThere are all these one- or two-person en-trepreneurial ventures just plugging away Itrsquos really fun to see the new ideasrdquo

Pointing to the number of fitness-related vendors also finding their way to the show over the last several years Berejka believes the popularity of the show is a reflection of growing interest in being active Said Berejka ldquoThis may be me with rose colored glasses on but therersquos greater consciousness about our individual and public health And what is our industry about - Itrsquos about making it easier and making it more fun to get outside and do something healthyrdquo

Retailers See Pockets Of Innovation Across CategoriesldquoItrsquos very vibrant this yearrdquo said David Zimmer owner of Fleet Feet Sports Chicago ldquoIt has a lot of color and a lot of splash but the product

Ed Van Wezel CEO Hi-Tec

Marc Angelo senior director merchandising The Clymb

Marc Berejka director of government affairs for REI


innovation continues to impress me on the footwear side but especially on the apparel side Some of the fabrications that Irsquove seen are pretty amazing And the essentials or accessory category especially nutrition are blown up at the show this yearrdquo

With other running trade shows including Fleet Feetrsquos own show held in St Louis MO in late June Zimmer said the primary reason he comes to

the Outdoor Retailer show is to see innovations outside the run space ldquoThe number one reason I come out here is for inspiration from categories

we donrsquot live inrdquo said Zimmer ldquoBeyond the run and triathlon category we want to know whatrsquos happening in the standup paddling community whatrsquos happening in the hiking community and whatrsquos happening across different channels And we take some of that and we look at the brands that we have and figure out how to look at the entire channelrdquo

Joe Butler owner Black Creek Outfitters in Jacksonville FL said ldquoPaddlesports is really important to us and there was a lot of good things in paddlesports Irsquom very excited specifically with Hobie Jackson Kayaks and Aquaboundrdquo

Fabrizio Zangrilli director and guide at Aspen Expeditions the moun-tain guide service and shop at Aspen Highlands in Colorado believes the in-dustry is almost ldquotoo focused on innova-tion right nowrdquo believing some apparel brands have to refocus on the basics of fit He did find some ldquoneat innovationrdquo on the footwear side

Charlie Williams assistant manager and accountant at Grand Targhee Resort in Alta WY was impressed by the ldquoton of innovationrdquo particularly in the standup pad-dling area He remarked ldquoI never thought it would blow up this bigrdquo

Golden Harper founder of Altra the zero-drop shoe probably better known for its ample toe box said Altrarsquos booth had crowds spilling into the aisles He added ldquoWersquove got innovative

cool new stuff and there doesnrsquot seem like therersquos a ton of that out there - at least in the running space at the momentrdquo

Keenrsquos Outdoor Business Unit Director Jeff Dill said the brandrsquos team had been prepped that show attendance ldquowas going to be slowerrdquo but the booth was consistently packed with both media and key retail account visits

David Zimmer owner of Fleet Feet Sports ChicagoPhoto courtesy Stephen J Serio

Joe Butler owner Black Creek Outfitters in Jacksonville FL

Fabrizio Zangrilli director and guide at Aspen Expeditions

Golden Harper founderAltra

Jeff Dill Outdoor Business Unit Director Keen


Retail Buyers Narrow Their FocusDill noted that one prevailing theme that hersquos heard from stores as well as from comments by friends at other brands was that buyers were in ldquoedit-to-amplify moderdquo or buying narrow in categories but buying those items in greater depth

ldquoA lot of guys are probably not being bought from and then some are completely sold outrdquo said Dill ldquoAnd some are saying whatever wersquore sell-ing wersquore selling a lot ofrdquo

Josh Fairchilds Obozrsquos VP of development agreed that stores appear to be buying narrower He elaborated ldquoTheyrsquore cleaning their merchandise assortment and focusing more on core product and limiting their liabilities on the fringe side of things Successful retailers are constantly evaluating whatrsquos working and not working and making sure theyrsquore shedding off not just product but brands that arenrsquot working for themrdquo But

he said Obozrsquos business has been ldquovery solidrdquo He added ldquoI think a lot of that has to do with keeping a tight focus on our distribution channels and making sure that wersquore protecting the brand and protecting our specialty retailerrdquo

Independent retailers are facing challenges not only against emerg-ing online players but also expansion by brick and mortars like REI and hunt amp fish giants such as Cabelarsquos Bass Pro Gander Mountain and Sportsmanrsquos Warehouse impacting select categories For both vendors and retailers challenges continue addressing the aging demographic of out-door enthusiasts especially hikers and campers

With less-technical gear required for the day hiker and for ldquoglampingrsquo (glamour camping) some categories can become more commoditized At the same time strong trends toward active lifestyles and growing interest in connecting with the outdoors presents opportunities

Fairchilds said one result is that therersquos less segmentation in the market Brands are often targeting the same product toward a weekend dayhiker as well as the high-end backpacker Said Fairchilds ldquoEverybody is just try-ing to figure out how to get their product on people who are just getting outdoors no matter what theyrsquore doingrdquo

Another shift many vendors seem to be embracing is no longer look-ing to convert younger consumers ldquoto look like our traditional outdoor userrdquo but finding out what the outdoor experience means to them ldquoI think itrsquos a shifting paradigm on what outdoor recreation is and to address that younger userrdquo said Fairchilds ldquoI think thatrsquos what we have to identify -where that paradigm is shiftingrdquo

As far as the show Fairchilds saw some eye-opening innovations around solar-charging devices and other electronics but he believes itrsquos challenging to reinvent the wheel in many categories ldquoWe just donrsquot recreate new gad-getsrdquo said Fairchilds ldquoBecause people use the product in such specific ways it has be solid For a shoe if it doesnrsquot work thatrsquos a pretty massive failure because yoursquore not following it up with something four months laterrdquo

Gregg Duffy Timberlands senior director of outdoor performance be-lieves at least in footwear buyers are looking for more ldquoconsistencyrdquo with the lessons learned from the minimalist craze But he also believes many retailers are also over-segmenting their lines while admitting itrsquos challeng-ing buying without segmentation

ldquoI just saw this retail buyer come in the booth and say ldquoOkay whatrsquos my young guy shoe and whatrsquos my old guy shoersquo Itrsquos just not a physical age thing Itrsquos a state of mind thing Itrsquos how young at heart are you We have a classic boat shoe - which is old and stodgy ndash that the 18-to-21 year-old crowd just loves in the US but itrsquos also the hot shoe for the 54-year-old in Europe Seeking the youth consumer is an extremely tricky thingrdquo

Remarking on the ongoing success Timberlandrsquos Yellow Boot is find-ing reaching the 7- and 8-year-old boy he believes the lesson for brands is to ldquostick to who you are and eventually the consumer will find you and adopt yourdquo

Working The ShowAs far as the Outdoor Retailer show one ongoing complaint was housing Said one retailer rdquoThe show is good Housing is a pain in the assrdquo But many seemed to also adjust to the accommodation circumstances Said a vendor ldquoPark City isnrsquot a bad place to berdquo

The extra days appear to provide some time to visit the Pavilion area and SGB found several buyers arriving on the third day But complaints continued around the length of the show One vendor said ldquoBy the third day vendors are standing around staring at each otherrdquo

Probably the trickiest complaint is the timing of the show around or-ders Aspen Expeditionsrsquo buying for example was done two weeks ago Zangrilli said ldquoItrsquos costing retailers a considerable amount of money to come here Itrsquos costing manufacturers a ton to be here and deadlines are just moving forward and forward Why are we here when Irsquove seen all the product about six weeks agordquo

The reason he attends the show is primarily to make sure the colors and other details came in as expected Said Zangrilli ldquoEvery appointment is 20 minutes I go through my order and just see what it is If therersquos no surprises you walk onrdquo

Chris Miller director of sales for Vasque half-joked ldquoThis is the most expensive show we go to and we will leave here without a single orderrdquo But he said lead times have been get-ting longer partly because of logisti-cal challenges with more imported product coming into the country He also said that while most com-panies used to work on ldquorelatively-short time zones in terms of parts developmentrdquo Vasque and others

are now working ldquo2 years 5 years 10 years down the roadrdquo to try to stay on top of trends also extending turnaround times

And while noting that 2014 Outdoor Retailer Summer Market was a ldquoquieter show traffic-wiserdquo than for past shows he still described it as ldquofan-tasticrdquo in terms of furthering relationships with retailers and pushing for-ward on its newer marketing initiatives designed to engage younger con-sumers to get outdoors Those efforts involve collaboration with retailers as well as ldquocross-promoting with other like-minded brandsrdquo Miller said

But Vasque in particular heads to the show to stay up on trends whether walking the show or talking with the media and others Said Miller

Josh Fairchilds VP of development Oboz

Gregg Duffy senior director of outdoor performance Timberland

Chris Miller director of sales Vasque



a calendar race right now to be at the forefront with new product and a lot of times itrsquos one shade off in color that can mean the difference between a successful product and one thatrsquos not going to make the cut

Even in hard goods now fashion is a huge elementrdquo

Peter Sachs general manager for Lowa Boots estimates that the show is about a ldquomonth laterdquo from an order-ing perspective Lowarsquos reps have been on the road since early June Lowa still does line presentations at the show but much of the ordering is done

Sachs said ldquoItrsquos no longer a buysell deal like it used to be The show is really a branding marketing and re-lationship event We spend an awful lot of time just talking to our custom-ers on whatrsquos working and whatrsquos not staying acquainted with each other and trying to show them how we think product should be marketed or dis-played Thatrsquos really the overriding important aspect of the showrdquo

Overall he agreed the mood of the show was positive Said Sachs ldquoItrsquos been a different year for a lot of dealers probably due to weather cycles and things that are out of your control Itrsquos changed some of the timing of whatrsquos been sold a little bit But overall I think most of our dealers have had a pretty good seasonrdquo

Brent Hollowell VP of marketing at Nathan Sports agreed that the show is largely around relationship building for the hydration and visibility specialist Said Hollowell ldquoThis is where we get a lot of business done around dedicated space and programs to help train and educate the staff We talk some in-sea-son orders but it really goes into future planningrdquo The show also helps Nathan quickly work with potential technology vendors on collaborations Said Hollowell ldquoIt can take five months to put together a meeting based on location and schedules Here you can do ten little meetings in a dayrdquo

Hollowell said Nathanrsquos booth was ldquojam packed the first two daysrdquo and felt busier than last spring and in particular the 2014 Outdoor Re-tailer Winter Market with people spilling into the aisles He believes that many outdoor stores are looking to capitalize on the strength Na-than is seeing with hydration in the run specialty channel He said ldquoWe were talking about it yesterday that we might have to expand upward or outwardrdquo

Spaletto said most of The North Facersquos spring 2015 orders are done but that the show gives The North Face the opportunity ldquoto connect with those buyers and say lsquoHerersquos where we think there may be addi-tional opportunityrsquordquo On a broader and more critical scale it provides opportunities for The North Facersquos top managers to meet with key ac-counts to ldquoshowcase the direction that wersquore trying to take the brandrdquo

He mentioned a conversation he had with a retailer around how much the booth had changed over the last eight years including ldquoa ton of colorrdquo and sleek and ldquoreally freshrdquo designs - both targeting activities that have ldquoa lot more adrenaline to themrdquo

Overall Spaletto said the continuing vibrancy of the Outdoor Retailer show demonstrates ldquothat the industry is looking to represent that broader definition of what outdoor can mean And I think theyrsquore seeing a lot of consumers coming into stores looking acting and saying those types of things that wersquore hopefully connecting withrdquo

SGBWEEKLYcom

The Weekly Digital Magazine for the Sporting Goods IndustryPeter Sachs general manager lowa Boots

Brent Hollowell VP of marketing at

Nathan Sports



Staying Hydrated to Stay FitA look-ahead to the newest hydration products reveals that while innovation is always important consumers value simplicity more than ever before

By Fernando J Delgado

o matter the circumstances athletes and outdoor enthusiasts will always need to stay hydrated Whether

out on a hike riding a bike or going on a run water is essential to perform the activities we love In 2015 retailers can count on state-of-the art water bottles hydration systems and packs to deliver that ever-so-essential beverage to consumers ndash as well as dependable sales According to point-of-sale data compiled by SportScanInfo hydration year-to-date (YTD) as of July 5 is up 27 percent in units sold and up 4 percent in total dollars The Water Bottles category has seen solid growth up 5 percent year-to-date in both units and dollars

Water is the most essential basic of human elements so not surprisingly hydration solutions are designed to be as efficient and immediate as possible Manufacturers have started to answer the call to adapt products to the shape of the human body to ensure the best possible balance of performance and comfort Above all getting that precious fluid into the body

as quickly as possible is the name of the hydration game As a result anatomic design has come to the fore of product development for hydration products that will be available in Spring 2015 particu-larly for runners

ldquoWe continue to see increasing de-mand on the consumer level for smarter and better-fitting ways to carry water and the rise of anatomic design contin-ues to be incredibly important to the running communityrdquo observed Jim Fra-zier ldquoSo that means if yoursquore wearing your water whether itrsquos on your back or around your waist that the solutions re-ally fit well with the human anatomy and arenrsquot impinging on running efficiency

and running gait People are looking beyond a simple bladder solution and are pushing the manufacturers for better solutions that balance the way that you wear water Consumers want water that works really well with the human form and thatrsquos also easily accessible whether itrsquos on the front back or side The same is true for waist packs Consumer demands for smart solutions that work well with the human body are whatrsquos moving the market right now Thatrsquos a great evolu-tion for us as a community of providersrdquo

Despite the latest innovations in design and technologies in hydration products consumers are demanding simplicity more than ever before ldquoWersquore

N

Spring 2015

nathan Firestormphoto courtesy nathan


seeing more of a return to simplicity for lifestyle hydration solutionsrdquo noted Frazier ldquoSimple non-complex solutions are sexy and people like them Thatrsquos important because whether itrsquos a Nathan solution or another providerrsquos solution complex solutions arenrsquot working as well for our communityrdquo

The move towards simplicity has also affected the color of water bottles and other hydration products Ashley Doran national sales direc-tor at Vapur has seen bright colors give way to a more basic color palette ldquoWersquove noticed a trend towards the more rugged and masculine colors that we have and a more simplified bottlerdquo said Doran ldquoOriginally our bright fun crazy patterns were all the rage Now wersquore definitely seeing a lot more sales in our Eclipse line which is just a matte finish solid bottle It seems that over-all there are still a lot of bright colors out there but within our product line the muted colors are definitely the most popular right now People are really just looking for something thatrsquos a little more simplisticrdquo

After outdoor enthusiasts and athletes have solved how to carry their water thanks to various hydration solutions such as bottles vests hip packs and waist packs they are also now starting to have concerns with keeping the temperature of their water regulated As such insulation is gaining traction within the category ldquoWersquore seeing that therersquos interest in the thermal siderdquo said Liza Milijasevic public relations and marketing Polar Bottle ldquoThatrsquos been a huge area for Polar Bottle in the past ndash having very high-functioning insulation for cold But wersquore also starting to develop products that have insulation for warm and hot temperatures That extends it into the hunting and finishing markets for when people want to have a hot drink in the morning before they set out or even on an early morning hike Thatrsquos a key technology area that wersquore looking at closely and starting to incorporate into our 2015 productsrdquo

Vapurrsquos Doran has also noticed a growing demand for insulated bottles ldquoOne question that we get asked about is insulationrdquo stated Doran ldquoI was recently at the X-Games in Texas and with the Texas heat and humidity everyone was wanting an insulated bottle Wersquore seeing a lot of trends towards thatrdquo

The demand for clean water remains important for hydration systems ldquoThe other thing from consumers that wersquore seeing from

a trend standpoint ndash and trend is driven by consumer demand ndash is that theyrsquore really into solutions that are more flexible for bottles that are cleaner-tastingrdquo said Nathan Sportsrsquo Frazier ldquoStepping away from older plastics into more taste-free plastics has become important The ability to regulate the water you consume is essentialrdquo

A look at the newest lines of hydration products that will be available from leading manufacturers for 2015 reveals a new degree of innovation efficiency and simplicity

Amphipod specializing in minimalist trail and road running product solutions has developed hundreds of quick-access hydrations products One key new item for 2015 is the RunLight Xtech Custom Hydration System Feather light and multi-functional the RunLight Xtech pro-vides quick and single-handed fluid access due in large part to an intui-tive squeeze-release design that allows runners to get to their hydration

immediately A breathable and bounce-free belt has the capability to add stor-age pouches and additional bottles as needed

Chicago IL-based Avex is a growing force despite

only having entered the market a few years ago Thanks to a philosophy centered on innovation and impactful performance Avex has developed Autoseal and Autospout technologies which prevent spills and leaks and keep the userrsquos attention on the activity at hand Next year will bring two key new items among others from the brand Avexs Brazos Autoseal Bottle $20 uses its patented Autoseal lid technology which automatically seals between drinks to eliminate spills and leaks The 24 oz-capacity bottle delivers convenience performance and style with the help of double wall insulation to keep drinks

cold longer and prevents condensation Avex will also introduce the MixFit Shaker Bottle $10 for 2015 The bottle is BPA-free and top-rack dishwasher safe and engineered for easy mixing and cleaning It has a leak proof lid and uses a weighted mixer to reduce clumps and build up

CamelBaks Podium Ice Bottle $25 was recently

updated and reintroduced to its Podium line The bottle will surely be a standout item for 2015 Featuring Jet Valve technology a higher flow rate an easier-to-clean cap and more flexible bottle walls the Podium Ice is constructed with aerogel insulation that helps keep water cold four times longer than traditional sports bottles The redesigned Jet Valve is a cutting-edge technological feature as the self-sealing valve now features a larger nozzle diameter that offers a higher flow rate The Podium

Amphipod RunLight Xtech Custom Hydration System

Avex Brazos Autoseal Bottle

Avex MixFit Shaker Bottle

CamelBak Podium Ice

Bottle

Ice is also made with TruTast polypropylene with HydroGaurd for a taste-free bottle that inhibits the growth of bacteria

Snowboard and luggage leader Dakine offers several new hydration sys-tems for 2015 Dakines Mens Hot Laps 15L Hip Pack $35 is highlighted by a deployable side water bottle pocket and a breathable air mesh back panel Other specs of note include grippy mesh on the waist belt internal fleece lining mesh pockets and a reflective logo

Dakinersquos Nomad 18L Hydration Pack $135 with Reservoir $105 is brimming with features and functionality The Nomad has a 100 oz 3L Shape-Loc hydration reservoir with a Plug-N-Play disconnect along with breathable ergonomic shoulder straps armor carry straps internal organizer pockets a removable waist belt and a magnetic hydration hose clip among other features A new addition to the pack is a high flow Blaster bite valve

On the womenrsquos bike side Dakine will have the 6L Womens Shuttle $65 The Shuttle includes a 70 oz 2L Shape-Loc hydration reservoir with a fixed

hose and like the Nomad has a new high flow Blaster bite valve The back-pack has breathable air mesh back panel and shoulder straps a fleece sun-glass pocket a removable waist belt a magnetic hydration hose clip and a reflective logo

Gregory Mountain Products was founded in 1977 by Wayne Gregory who designed his first pack at age 14 as part of a Boy Scout project That heritage of resourcefulness and love of the outdoors remains central to Gregoryrsquos 2015 line Gregoryrsquos Baltoro 75 Pack has improved functionality within the feature set increased pack volume and an updated suspension It boasts the Sidekick pack an internal hydration reservoir

compartment that doubles as an ultra-light removable daypack for summit bids or quick trips Other hydration features include a hideaway water bottle pocket with bungee to secure bottles and a hydration sleeve and side easy-to-feed ports for a hose

Gregory will also have hydration packs at the ready for 2015 led by the Tempo and Pace lines The Tempo 8L 5L and 3L for men and

Dakine Hot Laps 15L Hip Pack

Dakine Nomad 18L Hydration Pack and 6L Womens Shuttle

Gregory Mountain Products Baltoro 75 Pack

Gregory Mountain Products Tempo 5L


WHATrsquoSYOURHYDRATIONPLAN

RUN STRONGERRUN LONGERnathansportscom

The 1 selling hydration brand in running specialty stores is also available at progressive outdoor specialty stores

Your customers are already usingNathan products ndash is your store gettingyour share of this growing business

Visit Nathan at Outdoor RetailerStop by booth 39177 to explore our programs and products ndash all designed to drive hydration category growth in your store

Leisure Trendstrade hydration category market research 2014


the Pace 8L 5L and 3L for women all utilize the patented Wraptor stabilizer technology for a gender-specific fit that eliminates pack bounce Improved harness ergonomics help eliminate interference with arm swing while softer next-to-skin materials reduce chafe and irritation Deeper and wider accessory pockets provide better access to electronics and a new hose management system using a magnetic harness clip improves hydration efficiency A WeatherShield pocket also provides water and sweat protection for mobile devices Both the Tempo and Pace series range from $100 for the 3L pack to $150 for the 8L pack

High Sierra is a brand synonymous with outdoor adventure Founded in 1978 and acquired by Samsonite International SA in 2012 the brand continues to offer value and innovation in its products and hydration proves to be no exception For 2015 High Sierra is introducing a new wa-

ter bottle collection that includes the Stuff-N-Go Bag In A Bottle packs for $25 Available in a 15L daypack and 18L sport duffel the bags are sold inside the new 1000ml water bottle giv-ing outdoor enthusiasts everything they need in one small and convenient package The High Sierra 15L Pack consists of a main compart-ment with a gusseted drawstring cinch clo-sure and features dual poly mesh side pockets that hold 1000ml bottles (one 1000ml bottle is

included) The daypack has lightweight air mesh shoulder straps and ad-justable bottom panel compression straps making transport safe and easy It also has an internal hy-dration reservoir clip and an exit port for a tube (the reservoir is not included) The Duffel meanwhile has an 18L capacity and a main compartment with a large zippered opening A single fabric side pocket holds a 1000ml bottle (one 1000ml bottle included) while ease of portability is made possible by a large ad-justable over-shoulder webbing strap and dual top webbing carry handles

Nathanrsquos focus on hydration for runners can be seen in several 2015 offerings led by innovative race vests and lightweight handhelds Nathans

VaporAir $150 is the brands lightest-weight mens race vest in the Vapor Series answering consumer demand for efficient comfortable anatomic design The Vapor Air is equipped with a 2L bladder with quick release valve as well as two easy-access front bottle pockets The womenrsquos counterpart is the VaporAiress also $150 Designed specifically to fit the female form the VaporAiress utilizes over-the-shoulder load lifters to keep water and gear close to the body for maximum no-bounce comfort It is constructed of body-mapped breathable materials for

comfort and just as the VaporAir is equipped with a 2L bladder with quick-release valve and two front bottle pockets

Gregory Mountain Products Pace 5L

High Sierra Stuff-N-Go Bag In A Bottle

High Sierra Duffel

Nathan VaporAir

Another new vest for 2015 is the Firestorm $85 for cyclists and runners A versatile lightweight solution to carry water on the back Nathanrsquos Firestorm is also highlighted by strategically placed on-board storage for key essentials Equipped with a 2L bladder with quick-release valve the vest includes an organizer pocket with a key ring clip inside the upper back pocket a slide-adjustable chest strap for placement and bounce-free ride and large side stretch mesh stash pockets

Nathanrsquos VaporMax Plus $35 is a lightweight handheld option that car-ries fluid effortlessly thanks to its ergo-friendly bottle shape and integrated hand strap A new Blast Valve Cap keeps fluid secure in-hand on a run and in the runnerrsquos bag during transport offering a quick burst of fluid when open and prevents leaking when closed The bottlersquos fully adjustable chafe-free hand strap enables grip-free running while an expandable zip-pered pocket and front and internal stash pockets makes the VaporMax Plus extremely portable and handy

The brand will also be offering new waist paks in 2015 including the innovative VaporElite2 $60 Made for the ultimate trail run the VaporE-lite2 includes two 22 oz 650 mL VaporMax Bottles with Blast Valve Caps providing enough hydration for multi-hour efforts The pakrsquos combination

Photo courtesy Nathan


of zippered and mesh pockets and an external shock cord system pro-vide ample storage spaces A convenient HydroGauge gives visibility to the fluid level keeping runners constantly informed about their essential water supply

ldquoTherersquos been a huge new emphasis on lsquoMade in the USArsquo particularly in the water bottle categoryrdquo shared Polar Bottlersquos Milijasevic ldquoWe recently conducted research of our own to see how important that was to consumers and we were stunned to find that 74 percent [of respondents] said it was either extremely important or important to them Therersquos a level of quality and a perception of supporting the economy that consumers are increasingly moving towards - and retailers have been as well Wersquore getting a lot of interest from new retailers because wersquore one of the few made-in-the-USA water bottles out thererdquo

Reflecting the demand for US-made products Polar Bottle will have the Star Spangled 24oz Water Bottle $12 available in 2015 It features an insulating layer between two walls of plastic keeping liquids cool twice as long as other water bottles The Made in the USA message on this bottle is a result of the compa-nys commitment to manufacture stateside

Polar Bottlersquos Ergo Bottle $15 is a prime example of insulation technology as the bottlecup hybrid is ca-pable of transporting both cold and warm liquids As a key feature of the Ergo Polar Bottle also developed a patented Half-Twist technology that eliminates cap re-moval to drink ldquoThat was a way of having a cup-bottle hybrid where yoursquore able to have a drink-through cap which is also fully sealablerdquo said Milijasevic ldquoSo you get all the benefits in a bottle in terms of portability and sealability but you also get that ability to drink as

from a glass without taking a lid off and screwing it on againrdquoMilijasevic also noted that Polar Bottle has seen a huge interest in its

custom bottles ldquoWersquore one of the few companies that can deliver and all-over custom design that is actually inside the bottlerdquo she said Polar Bottle achieves such a design in their custom bottles by protecting lo-gos with a translucent layer and the company has introduced the custom ldquoBe Prepared Collectionrdquo which is officially licensed by the Boy Scouts of America

Since 1985 Boulder CO-based Ultimate Direction has emphasized innovation in hydration After nearly thirty years of shaping and impacting the hydration category the brand will focus on state-of-the-art materials and design in addition to lightweight performance in its line of hydration packs water belts and handhelds New for Spring 2015 is Ultimate Directionrsquos Fastpack 30 $174 Designed to provide all the storage and features necessary the Fastpack 30 is a streamlined backpack ideal for minimalist adventures In addition to wide shoulder straps for

comfort the left shoulder strap of the pack features a front-mounted water bottle pocket while the right shoulder strap offers a large zippered pocket for food and other essentials

Polar Bottle Star Spangled 24oz

Water Bottle

Polar Bottle Ergo Bottle

Ultimate Direction Fastpack 30

Ultimate Direction Access 20

On the waist pack side the brand has four new models currently available as part of its Access line including the Access 20 $45 Ultimate Directionrsquos Access 20 in addition to the other three models (the Access 10 Access 10 Plus and Access 20 Plus) features a semi-flexible bottle cage with TPU backing for easy bottle access and

a secure friction fit The Access 20 comes with a 20-ounce UD bottle with Kicker Valve as well as a smart phone-compatible pocket with bungee straps for added storage

California-based Vapur continues to emphasize portability in hydration Central to the brandrsquos mission is the Anti-Bottle a handheld reusable bottle with a collapsible design that makes it easy to roll fold or flatten when empty Vapurrsquos 2015 line will include the Element $12 and the Eclipse $14 The Element Anti-Bottle available in 07 and 10 liter high capacity sizes is a performance water bottle designed for running

climbing and the most extreme sports It is lighter and easier to hold than regular rigid bottles and it folds flat when empty allowing it to go anywhere and making it a favorite of both urban and outdoor runners It also features an integrated SuperCap that allows for more efficient drinking The Eclipse Anti-Bottle is distinguished by a matte finish for a soft touch despite a tough exterior Manufactured in the US the Eclipse also includes the SuperCap which is easy to open while also providing a tight seal With a 1L capacity this anti-bottle is BPA free and designed to withstand everyday use and regular cleaning

Vapurrsquos Doran noted that filtration is gaining momen-tum within the hydration category Transporting water is

one thing but getting it at its natural source is a different endeavor en-tirely ldquoWersquore also seeing a trend in the filtration categoryrdquo said Doran ldquoPeople are looking for something that suits their lifestyle of backpacking and going on backcountry adventures And so they want something re-ally easy to be able to use the water in the streams when theyrsquore out there Thatrsquos why our Microfilter has been a big hitrdquo Vapurrsquos 20 Microfilter $70 will be available for 2015 and is an excellent filtration solution as it re-moves 9999 percent of waterborn bacteria

Vapur Element and Eclipse

Vapurrsquos 20 Microfilter

According to point-of-sale data compiled by SportScanInfo hydration year-to-date as of July 5 is up 27 percent in units sold and up 4 percent in total dollars The Water Bottles category has seen

solid growth up 5 percent year-to-date in both units and dollars

SPORTSCANINFO FAST FACT

A Service of The SportsOneSource Group

Fifteen years after the first fishing specific kayaks emerged the category has become the most

important and profitable category for many boat manufacturers and shows no signs of slowing down

By Charlie Lunan

Big BOy KayaKs


hile stand-up paddleboards have stolen the limelight and grow-ing space at the Outdoor Retailer Summer Market the last three

years it has also obscured where a lot of money is being made by the industry these days kayak fishing

That certainly was not the case at last monthrsquos ICAST show in Orlando FL where kayaks were ubiquitous and the Old Town Predator XL was named not only the best boat at the show but the best overall product It marked the third time since 2009 that a kayak had snagged the coveted award

Americarsquos largest makers of rotomolded kayaks say fishing kayaks continue to be their fastest growing and most lucrative segment

ldquoOverall kayak fishing is arguably the fastest growing segment in kayak-ing and that is likely to continue for some time to comerdquo said Bill Medlin CEO for Legacy Paddlesports which cre-ated its Native Watercraft brand to cater to fishermen ldquoWe are experiencing most of our growth in the pedal driven models (Propel series) Growth in that category has been in the mid-double digits for usldquo

Kayak fishing was the fourth fastest growing of 43 outdoor activities from 2011 through 2013 according to the Out-door Industry Association (OIA) Based on consumer surveys conducted in early 2014 OIArsquos Outdoor Recreation Participation Report 2014 estimates 18 million people participated in kayak fishing in 2013 for a three year growth rate of 20 percent Only Adventure Racing Triathlon (Non-TraditionalOff-road) and SUP grew more

The Era Of Big Boy KayaksBut to appreciate the importance of kayak fishing one has to look beyond participation numbers and understand the fisherman who behaves very differently than the core customer many paddlesports dealers built their business on

ldquoThe fisherman is looking for three things stability comfort and the ability to customize their boatrdquo noted Bill Kelly group vice presidentWatercraft and Outdoor Gear at Johnson Outdoors which makes fishing

W

Bill Medlin CEO Legacy Paddlesports

kayaks under its Ocean Kayak and Old Town brands ldquoThese guys are decking these boats out and its not unusual for 50 percent of boat sales to be in accessories So if they are buying a $1200 boat they could put $600 into accessoriesrdquo

The Old Town Predator for example comes standard with a Minn Kota trolling motor that can be controlled from a console and hands-free navigation

AT last monthrsquos ICAST show in Orlando FL the Old Town Predator XL was named not only the best boat at the show but the best overall product It marked the third time since 2009 that a kayak had snagged the coveted award

Roland Jimenez who handles public relations for kayak importer Feel-Free US LLC said anglers have created a market for big boy kayaks They want to sit in that boat and know itrsquos not going to flip with all their gear and it will be safe when they land that fishrdquo said Jimenez former market-ing director for Austin Canoe amp Kayak ldquoSome people dont mind buying a boat that is heavier and slowerrdquo

When fully rigged with a Mirage drive system hatches mounting sur-faces and rudder controls Hobiersquos best-selling Pro Angler kayaks weigh in at a hefty 138 pounds and sell for $2800 or about four times the cost of top selling recreational kayaks Thatrsquos before installing any of the Minn Kota trolling motors Humminbird fish finders or other marine electronics gizmos made by Johnson Outdoors and other marine electron-ics vendors Thatrsquos not exactly the light and fast aesthetic of a backcountry enthusiast Yet point-of-sale data from OIA VantagePoint indicates that the Hobie Pro Angler 14 and 12 are among the best selling kayaks in the United States when measured by dollars


Hobie Pro Anglers which sell for more than $2500 have been the number one selling kayak model at Great Outdoor Provision Company (GOP) for three years according to Bittu Ali who buys paddlesports for the Raleigh NC-based retailer GOP began selling its first fishing kayaks at the turn of the century when Old Town introduced the sit-inside Predator model Ocean Kayak brought its Caper Angler and Scrambler to market and Walden launched its Cuda Angler But sales of fishing kayaks and gear have picked up in recent years at the companyrsquos eight stores

Big SpendersldquoWersquore seeing a different demographic come into the shop over the past three yearsrdquo said Ali ldquoIn the past we saw paddlers looking at kayaks for fishing While we still see those folks and cater to them wersquore increasingly seeing anglers looking at lightweight inexpensive portable boats for fish-ing Fishing enthusiasts are accustomed to $25000 plus price tags for fish-ing-specific power boats Such customers donrsquot view a fully loaded $2500 fishing kayak with apprehensionrdquo

This helps explain why Hobie saw little impact on its Pro Angler sales in the wake of the last recession said Vice President of Sales Ruth Triglia

ldquoIt seemed for every customer who was holding back on their purchas-es there was another who was deciding a fishing kayak was a great value in lieu of a more expensive power boat or vacationrdquo Triglia said

The observation gels with findings from the 2014 edition of The SportsOneSource Grouprsquos Brand Strength Report which found that quality of product continues to be the highest rated factor influencing active outdoor consumerrsquos purchase of outdoor gear The latest report

found that the influence of price continued to drop in consumersrsquo purchasing decisions and was eclipsed by their perception of innovation and technology Active outdoor consumers the study found want product that enhances their activities allows them to perform better and gives them an edge over the competition or their own personal best In the case

Point-of-sale data from OIA VantagePoint indicates that the Hobie Pro Angler 14 and 12 are among the best selling kayaks in the United States when measured by dollars




of fishing that translates to boats that can carry more than 500 pounds and are equipped with hands-free pedal drive systems comfortable seating and lots of places to attach gadgets

The Growing Tournament CircuitSince the major kayak makers launched their first fishing specific models paddlesportsrsquo brands have steadily ramped up their investment in product development and marketing In addition to designing more boats from the ground up for fishing most major kayak brands and dealers now sponsor professional anglers and kayak fishing tournaments Hobie Fishing for instance is the title sponsor for the Inshore Fishing Associationrsquos (IFA) Kayak Fishing Tour which runs 10 tournaments along the Intra-Coastal Waterway between April and October IFA limits its tournaments to one day and keeps entry and membership fees low to promote participation in catch-and-release tournament fishing This year Hobie designated a couple of the tournaments as qualifying events for the 2014 Hobie Fishing World Championship which will take place in Amsterdam in The Netherlands in October

Carolina paddlesports dealers GOP and GetOutdoors both of which trace their pad-dlesports roots to recreational and whitewater paddling now host monthly meetings for the North Carolina Kayak Fishing Association which was founded in 2008

In early June kayak maker Wilderness Systems named a record 36 professional anglers to its 2014 Pro Staff as part of a more aggressive assault on the kayak fishing market The brand which is owned by Confluence Outdoor hired four regional managers to oversee the anglers and promote the sport

ldquoBy investing in the expansion of our care-fully screened Pro Staff we can as a brand cov-er more tournaments host more retail demos and clinics provide more first-hand product insight to inform design plans and most im-portantly have a larger ambassador group to help educate new anglers and foster the growth of this sportrdquo said Evan Lyendecker marketing manager for Wilderness Systems Confluence CEO Sue Rechner

Just Getting StartedIn a recent interview with The BOSS Report Confluence CEO Sue Rechner confirmed kayak fishing remains one of the biggest growth oppor-tunities facing the company

ldquoForty million fishing licenses were sold in the United States last yearrdquo said Rechner ldquoForty million is a lot of customers Weve captured attention of the fishing segment and see the boom lasting for quite a while longerrdquo

While kayak fishing has caught on in Australia and South Africa Rechner noted it remains underdeveloped in Europe where rules about where and how people can fish are more restrictive Fishermenrsquos penchant for gear also creates opportunities for Confluence Outdoorrsquos Harmony and Bomber Gear brands to expand into new accessories and apparel categories

ldquoWe are in complete agreement that fishing is an opportunity we have yet to capture fullyrdquo Rechner said ldquoWersquoll see a lot of excitement around that at ORrdquo

Fishing brands certainly see an opportunity Cabelarsquos Minn Kota Humminbird Berkley and Gulp have all joined Hobie to support the IFA Kayak Fishing Tour What remains to be seen is how many legacy paddlesports dealers will seize the opportunity or cede it to specialty fishing shops

ldquoWe as an industry really need to understand that there is a whole new customer base coming inrdquo said Johnson Outdoorrsquos Kelly ldquoIf dealers are not getting on board and talking their language they are going to miss out on a huge opportunityrdquo

raquo Quality of product continues to be the highest rated factor influencing the active outdoor consumerrsquos purchase of out-door gear

raquo The influence of price drops in the consumers purchasing de-cisions and is eclipsed by their perception of innovation and technology

raquo The active outdoor consumer wants product that enhances their activities allows them to perform better and gives them an edge over the competition or their own personal best

raquo The active outdoor consumer wants a boat that can carry more than 500 pounds and is equipped with a hands-free pedal drive system comfort-able seating and places to attach multiple gadgets

To order the Brand Strength Report or to customize your personal report

contact Bethany Cooner Director Market Research

The SportsOneSource Group3039977302 x7107 or

BSRSportsOneSourcecom

Fast Facts

FisHing KayaKs

Brandstrength

report 2014

Confluence CEO Sue Rechner


ldquoa brand for a company is like a reputation for a person you earn

reputation by trying to do hard things wellrdquo - JEFF BEzOS

Comprehensive Nationwide Survey

Brand Strength Index Listing

In-Depth Consumer Behavior Analysis

Detailed Individual Brand Analysis

Customizable Format

To order the Brand Strength Report or to customize your personal report contact Bethany Cooner Director Market Research

The SportsOneSource Group3039977302 x7107 or BSRSportsOneSourcecom

BrandStrengthReportcom

Order your Copy of the

Full report today

Brandstrength

report 2014


tR

aD

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ss

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s |

BU

YIN

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RO

UP

s Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Tennis Industry Association1 Corpus Christi Place Suite 117Hilton Head Island SC 29928t 8436863036f 8436863078tennisIndustryorg

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

CALENDARFor full year calendar go to sportsonesourcecomeventsa

AUGUST

17-19 MAGIC las Vegas NV

18-20 WSA Show las Vegas NV

19-20 PGA Expo las Vegas NV 23-25 Atlanta Shoe Market Atlanta GA

24 Tennis Industry Association The Tennis Show New york Ny

SEPTEMBER

3 Surf Expo Board demo day Orlando Fl

3-8 NBS Fall Semi-Annual Market Fort Worth TX

4-6 Surf Expo Orlando Fl

4-6 Imprinted Sportswear Show (ISS) Orlando Fl

10-11 Health amp Fitness Business Expo las Vegas NV

10-12 Interbike International Trade Expo las Vegas NV

16-17 SFIA Industry leaders Summit Chicogo Il

OCTOBER

7-9 OIA Rendezvous Asheville NC

NOVEMBER

3-5 NBS Fall Athletic Market Ft Worth TX

14-16 AdA Fall Show Palm Springs CA

23-25 Sports Inc Fall Team dealer Show las Vegas NV


THANK YOU

OR Summer Market 2014 was a tremendous success for The SportsOneSource Group

Thank You for your support and energy

We look forward to continuing our conversations over the next

few months as we prepare for an even bigger 2015

See you at Outdoor Retailer Winter Market 2015

1075 E South Boulder Road bull Suite 300 bull Louisville bull CO bull 80027 bull 3039977302 bull SportsOneSourcecom


copy2014 Yupoong and Flexfitreg are registered trademarks of Yupoong Inc

New York 8004244464 California 8669412555 blanksalesflexfitcom flexfitcom

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6599

Performance Flexfit Styles110CCT 6077 6572 6577CD 6580W 6595 6597 6599

For more styles visit flexfitcom


GO FOR IT

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Take the demanding trail - Sorbothanereg Performance Insoles will be with you step after step bull Sorbothanereg Makes The Difference bull Actually cradling the foot in natural comfort bull Sorbothanereg protects the entire body by absorbing up to 947 of impact shock bull Recommended for over 30 yearsSorbothanereg insoles provide comfort and are your best defense against impact related pain and injury




Thomas J Ryan


9173754699



Charlie Lunan


Teresa Hartford



Camila Amortegui



Buz Keenan

Northeast


2018875112

Katie ODonohue

SoutheastMidwest


8282443043





3039977302




















12









i



MAKING NEWS




























The North Face




































































SGBWEEKLYcom



Nathan Sports












N

Spring 2015




















CamelBak Podium Ice

Bottle






























High Sierra Duffel

Nathan VaporAir















Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599






Thomas J Ryan


9173754699



Charlie Lunan


Teresa Hartford



Camila Amortegui



Buz Keenan

Northeast


2018875112

Katie ODonohue

SoutheastMidwest


8282443043





3039977302




















12









i



MAKING NEWS




























The North Face




































































SGBWEEKLYcom



Nathan Sports












N

Spring 2015




















CamelBak Podium Ice

Bottle






























High Sierra Duffel

Nathan VaporAir















Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599










i



MAKING NEWS




























The North Face




































































SGBWEEKLYcom



Nathan Sports












N

Spring 2015




















CamelBak Podium Ice

Bottle






























High Sierra Duffel

Nathan VaporAir















Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599





























The North Face




































































SGBWEEKLYcom



Nathan Sports












N

Spring 2015




















CamelBak Podium Ice

Bottle






























High Sierra Duffel

Nathan VaporAir















Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599





































































SGBWEEKLYcom



Nathan Sports












N

Spring 2015




















CamelBak Podium Ice

Bottle






























High Sierra Duffel

Nathan VaporAir















Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599














N

Spring 2015




















CamelBak Podium Ice

Bottle






























High Sierra Duffel

Nathan VaporAir















Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599





















CamelBak Podium Ice

Bottle






























High Sierra Duffel

Nathan VaporAir















Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599
































High Sierra Duffel

Nathan VaporAir















Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599













Water Bottle


















By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599





By Charlie Lunan

Big BOy KayaKs










W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599











W





































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599
































Fast Facts

FisHing KayaKs

Brandstrength

report 2014









Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599










Customizable Format





Full report today

Brandstrength

report 2014


tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599




tR

aD

E a

ss

Oc

Iat

ION

s |

BU

YIN

G G

RO

UP














AUGUST





SEPTEMBER








OCTOBER


NOVEMBER





THANK YOU










6572

6577CD

6599




THANK YOU










6572

6577CD

6599






6572

6577CD

6599



ISSUE 1433 AUGUST 18, 2014 The Weekly Digital Magazine...

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Transcript of ISSUE 1433 AUGUST 18, 2014 The Weekly Digital Magazine...