Heinz Still MoSt PoPular BeanS

uS canned food Market getS caMPaign BooSt

Homegrownworld news

Issue 122 27.09.12

CAN & AEROSOL NEWSCAN

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LocaLLy Grown Foods Important For consumers

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Australians are more likely to buy locally grown foods than any other products, new research has shown.

research conducted by the australian Made, australian grown (aMag) campaign has shown that while more than 50 per cent of aussies will buy cheap imported clothes, hardware, furniture and household appliances, nine in 10 prefer buying food grown and manufactured here.

the roy Morgan research commissioned by aMag found that for many products, consumers don’t care about buying local or imported.

according to the findings, consumers want country-of-origin labels to be more readily visible on product packaging, as well as clearer

government regulations and greater standardisation of country of origin labelling generally, with nearly half (40.3%) of all consumers finding it difficult to identify whether a product is australian made or grown.

the roy Morgan report also revealed that it is the aMag logo that gives the vast majority (88%) of australian consumers strong confidence that a product is australian.

“With recognition of the logo at an all-time high of 98 per cent, the aMag logo is still the country-of-origin identifier australian consumers know and trust best,” said australian Made chief executive ian Harrison.

the report’s investigation into consumer preferences

for buying australian made or grown (vs. imported alternatives) found that the main reason given for buying local products was to support australian growers and manufacturers.

While the outlook seems bright for the food and beverage industries, with 87 per cent of australians demonstrating a strong preference for buying australian made or grown food and beverages, this was not the case for other product categories, with the majority of australian consumers proving largely indifferent about the country of origin of their furniture, clothing, hardware and household appliances.

“We know australian consumers want to support our local growers and

manufacturers – but if they’re serious about doing that, they need to change their purchase behaviours.

“if they remain indifferent about where their products come from, more manufacturing and processing will move offshore, putting australians across many industries out of work,” said Mr Harrison.

Mr Harrison told the food Magazine industry leaders Summit in august that the organisation wants the definitions and legal parameters of using the label to be stricter, as more companies are able to find loopholes to promote their products as australian, when in fact they are made primarily from foreign ingredients.

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us canned Food market Gets campaIGn boost

world news

members of the can manufacturers Institute (cmI) are supporting a campaign designed to increase canned food sales in the Us, as reported in cantech online.

cMi recently sponsored an in-depth research program to investigate consumer behaviour, specifically with regard to canned product impressions. the research found strong, positive perceptions of canned food among existing canned food consumers. Brand owners also contributed additional insights regarding consumer purchasing behaviour and support for a messaging platform to increase consumer awareness of the benefits of canned food.

cMi food can manufacturing members are building a

national marketing program based on the new research. the communications framework will reinforce the benefits of canned foods using the insights gained in the consumer research, employing a multi-level program that engages food companies and retailers in helping consumers take advantage of the benefits of the nutritional value and ease of use provided by canned foods.

the campaign team developed a marketing campaign via three integrated channels. the first, a strategic consumer media campaign, will directly inform current canned food consumers and encourage them to purchase additional canned food products. the second is a national

retail co-marketing program that involves trade advertising, arming brand owners and retailers with the program’s key messages to share with consumers. the third component provides retailers and brand owners with the tools necessary to increase canned food sales.

“the detailed research we’ve conducted over the past year underscores consumer loyalty to canned food products and a shared recognition about canned food benefits,” said cMi president robert Budway.

“While there are some gaps we aim to fill, there is also an opportunity to communicate strong, positive messages about canned foods with our customers, retailers and, of course, consumers.”Source: www.cantechonline.com

canmaking firms have responded to customer calls for smaller confectionary tins with revised offerings for this year’s christmas season, as reported in The Canmaker.

nestlé uk has cut the size of its best-selling 1kg Quality Street tin to 820g, which goes on sale this month, in a move that follows the slimmed rose and Heroes range from cadbury.

“We are now bringing our standard Quality Street tin in line with other tins of sweets, which have reduced in size over the last few years,” said a nestlé spokesperson.

“Quality Street continues to offer great value for money with the widest variety of sweets in one tin.”

the recommended price of the Quality Street tin stays at £5, prompting accusations from consumer groups that it was a ‘hidden price rise’, although retailers may reduce this.

for those consumers who don’t want to be mean with their chocolates, a larger 1.25kg tin is on the way. Source: www.thecanmaker.com

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CAN & AEROSOL NEWSCAN

NEWS

christian korn, Vice president commercial of us steel košice, has taken over the presidency of apeaL, the association of european producers of steel for packaging.

korn succeeds robert J. beltz, who returned to the united states in July 2012. korn’s election provides continuity in both apeaL’s presidency under us steel košice and apeaL’s current mission of ensuring the widespread understanding of steel as a sustainable packaging solution.

APEAL will benefit from Korn’s extensive experience in the steel business. He started his industry career in 1982 with the pipe division of the building products group of saint Gobain. He joined usinor (now arcelormittal) in 1988, where he held several positions in sales and as managing director of service centres in Germany, France and benelux.

In 2002, korn joined the executive board of thyssenkrupp stahl service center GmbH (Langenfeld, Germany), a business unit leading ThyssenKrupp’s flat carbon steel service center activities in europe, where he soon became chairman of the executive board. In 2009, he joined essar steel europe and was responsible for creating and developing the company’s european sales organisation.

smaLLer cans FIt For cHrIstmasInnovAtIon

new presIdent For apeaL

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CAN & AEROSOL NEWSCAN

NEWSHomegrown

HeInz stILL most popuLar beans oVer 500 exHIbItors to GatHer at tokyo packpackaging professionals will gather in tokyo, Japan, later this month for asia’s largest international packaging exhibition – tokyo pack; the canmaker summit and the cans of the year awards.

over 500 exhibiting companies will gather for tokyo pack after the canmaker summit which will start on thursday 27th september with a keynote speech from Japanese brewer kirin, which will review the company’s packaging development. the second day of the conference will open with a presentation by Japan’s largest packaging company, toyo seikan.

other presentations are by ardagh Group, ball Asia Pacific, ORG Packaging, nippon steel, thyssenkrupp rasselstein, novelis korea, Hinterkopf and peace boat relief.

the canmaker summit is taking place at the Hilton tokyo bay hotel on the eastern shore of tokyo bay, where the cans of the year gala dinner is

also being held in the evening of 27 september.

tokyo pack will follow on 2–5 october at the tokyo big sight centre.

currently in its 24th edition, tokyo pack has been held biennially since 1966.

to register for the canmaker summit contact Helen simmonds at h.simmonds@sayers-publishing.com

For more information on tokyo pack go to www.tokyo-pack.jp/en

Heinz is still the strong market leader in the baked beans and pasta category, according to neilsen national scan quarter data to 5/2/12, as reported in Retail World magazine.

With 56 per cent value share, Heinz is followed by SPc ardmona at 28 per cent value share.

coles and Woolworths both have private label offers in the baked beans and pasta category. total private label accounts for nine per cent value share of the baked beans and pasta category in this quarter.

Heinz beans are a family favourite superfood – being low gi, 99 per cent fat free, a source of protein, rich in dietary fibre and a source of iron.

“When it comes to a nutritious snack, the 130g cans and 220g cans are the perfect size to provide you with lasting energy,” a Heinz spokesperson said. these cans are supplied by ardagh group.

“the 130g cans are available individually as well as in multi-packs of four, while the 220g cans are available individually as well as in multi-packs of three.