ISSOTL 2013: A Book By Any Other Name Would Read As Well? How E-Books Transform Reading, Writing and...
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Transcript of ISSOTL 2013: A Book By Any Other Name Would Read As Well? How E-Books Transform Reading, Writing and...
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• Founded in 1931• Mission: Practical
scholarship• Audience: Public officials
in North Carolina• Approx. 50 publications
annually • Diverse types (books,
manual, reports, bulletins, online content)
• In-House Publication, IT, Marketing, Library and Online-Bookstore
• 2012: ‘E-Books Group’ for strategic direction
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ISSOTL 2013
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E-Books Group• Members represent
application development, instructional design, publications and library.
• Accumulate research and expertise
• Pool information and facilitate cross-division collaboration
• Define interfaces between publications and IT
• Explore new services and effective workflows through pilots
Katrina Hunt
Leslie Watkins
Dan Soileau
Alex Hess
Georgia Allen
Sandy Hall
Stefanie Panke
Raleigh, NC, October 2nd t to 5th 2013
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• ‘The typical electronic reader could conceivably hold the entire sum of textbooks and readings for the entirety of one’s academic experience’ (Horizon Report, 2010)
• ‘What makes electronic books a potentially transformative technology is the new kinds of reading experiences that they make possible’ (Horizon Report, 2011)
• ‘As e-book technologies evolve, they will offer new ways of interacting with massively shared, adaptive and dynamic books’ (Innovative Pedagogy Report, 2012)
• Digital literacies / digital scholarship: Culture shift towards online research and open publishing (Innovative Pedagogy Report, 2013)
Technology Trend Reports, 2010-2013 3 of 26
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Three Drivers for the Popularity of E-Books:1. Functionality of apps and
e-readers2. Legacy of hypertext3. Promise of mobile
learning
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Surface Tablet: E-Reader App
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• Scope (library in your pocket)
• Full-text search• Hyperlinks • Navigation
• Table of Contents• Digital Indices• Glossary
• Bookmarks, highlighting and annotation
• Ability to share notes /highlights via email and social media
• Multimedia elements and interactive features (quizzes)
iBook screenshot with glossary
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Functionality of apps and e-readers
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Myth 1: Reader Empowerment
Image Source: Wikipedia
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The Legacy of Hypertext - Myth
‘While books are read from front to back, in the
sequence dictated by the author, hypertext
empowers readers to create their own path’.
‘Since both hypertext and our cognitive architecture
Are structured in a non-sequential, networked way,
it is easier to learn with hypertext.’
Myth 2: Cognitive Equivalence
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• Both print and online media offer examples of non-linear as well as highly sequential structures (‘ergodic literature’, Aarseth, 1997).
• Hypertext navigation and orientation create cognitive load, but may lead to more complex understanding (‘cognitive flexibility’, Spiro et al., 1995)
• Digital text allows to create, annotate, sample, curate and share personal knowledge collections (‘Memex’, Bush, 1945; Xanadu, Nelson 1960)
• Digital publishing changes, and potentially democratizes access to information and publishing tools (Landow, 2006)
Image Sources: Storyspace (Eastgate,com), Memex (Lange, 2005/2006)
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The Legacy of Hypertext - Facts
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The promise of mobile learning• Mobile devices allow
access anytime, anywhere
• Learning becomes seamlessly integrated in everyday activities
• Multitasking• Ubiquitous connectivity
Image Sources: Wikipedia, Wired, Google, Amazon
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‘Learning to go’ on smaller and smaller devices
‘If we put it on a smaller
device, it’ll be even more
fun’.
‘If we put it on a mobile
device, it’ll be fun’.
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While TVs are getting bigger and bigger….
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‘If we put it on a smaller
device, it’ll be even more
fun’.
‘Learning to go’ on smaller and smaller devices
‘If we put it on a mobile
device, it’ll be fun’.
8 of 26Image Sources: Wikipedia, Wired, Google, Amazon
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In a narrow definition, e-books are documents specifically designed for mobile e-readers. These readers can be either devices (e.g., Kindle, Nook, Sony Reader, Kobo E-Reader) or applications (e.g., iBooks, FB Reader, Google Play) that allow for display on iPads, tablets and smartphones.
In a broader sense, e-books can comprise a variety of digital documents such as websites, hypermedia learning objects (e.g., SCORM packages), online periodicals, e-journals, Web-based catalogues, PDF repositories and mobile applications.
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1971 First e-books in ‘Project Gutenberg’1992 First E-Reader (Sony Data Discman) 9 of 26Images: Project Gutenberg, Sony Data
Discman
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NC Crimes• Published print and
online• Manuscript layout in
Adobe InDesign• Additional tagging of
elements in InDesign• Export as XML• Import via python
script into Drupal 6 CMS
• For sale via annual subscription in School’s online bookstore
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SCRIPT
Production Workflow NC Crimes
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Local Government in NC• Published online only • Manuscript in MS Word• 8 chapters, 150 pages,
200+ images• Open Access Publication• Web version created with
Xerte (Open Source E-Learning Authoring Tool)
• iPad and PDF version created with iBooks author
• Download / access at: tinyurl.com/qgrrt2p
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11 of 26Ibooks, Xerte Flash Player
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Recruitment and Selection Law for Local Government Officials• Published for print and e-
readers: Kindle version (*.mobi), iPad, Nook, etc. (*.epub)
• Manuscript layout in Adobe InDesign
• Direct export to formats mobi and epub
• Indesign Kindle Plugin• Additional editing in Sigil
and Calibre• Testing on multiple
devices• For sale in iTunes,
Amazon and School’s online store 2 of
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E-Book and Print edition12 of 26
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NC Superior Court Judges’ Benchbook• Published online only• Regular updates (approx.
twice per month)• Content: 200+ sections in
MS Word / PDF• TOC as menu structure• Embedded PDF viewer• Breadcrumb trail,
keywords, download, synopsis
• Full text and expert search
• Display/ access via website
• Implementation in Drupal 7, leveraging taxonomies benchbook.sog.unc.edu
13 of 26Navigation Menu, Embedded PDF Viewer
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Music By Ear• Implemented in iBooks
author• Learning to play the
fiddle• Interactive lessons• Multimedia content• Quizzes• Rubrics• Connected to online
community / blog• Re-usable page
templates• For sale in iTunes
store• Free sample available:
tinyurl.com/ns52yhc
New forms of writing
14 of 26Multimedia content and quiz, iBooks Author
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Textbook L3T• Textbook on ‘Learning
and Teaching with Technology’
• Open content• Published as print on
demand (personalized version) and online (PDF)
• Edited volume with 100+ contributors (authors, reviewers, copyediting, layout)
• Developed with Open Journal Systems (OJS)
• 1st edition 2011, 2nd edition 2013
• http://l3t.eu
New forms of editing, peer review and production
L3T, E-Book15 of 26
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The E-Book Triangle1. Devices:
Tablets: iPad, Surface, Android, iPad mini, iPodSmartphones: iPhone, AndroidReaders: Kindle, Kindle Fire, Nook, Nook HD, Kobo, Sony
2. Formats: ePub2/3, mobi, KF8, iBook
3. Distributors: Amazon, iTunes, GooglePlay, Barnes & Noble, Kobo
FormatsD
evic
esDistributors
iBook
MOBI / KF8
16 of 26E-Book Triangle
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• iTunes Store: E-Book Sales Account
• Price-cap at $39.99• Cut: 30%• Application and review process• Tax ID and banking information• Necessary software: iTunes
Producer
• Amazon Store: Kindle Direct Publishing Program
• Cut is 30% for books between $2.99 and $9.99 and 65% for books outside this price range
• No application and review process
• Tax ID and banking information• Recommended software: Kindle
Previewer, InDesign Kindle plugin
Amazon Store
iTunes Store
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• Tools for …• Authoring, layout and
editing, • Preview and
proofing, • Distribution and
delivery.• Processes to define…
• Efficient workflows• Curation of the
manuscript• Integrity of the
edition• Innovative features
18 of 26Sample Workflow E-Book
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iBooks Author• Mac OS only• Freeware• Output format *.ibooks• Platform: iPad• WYSIWYG Editor• Layout Templates• Drag& Drop interactivity
through ‘widgets’• Built-in glossary/index• PDF-Export
Sigil• Mac, Windows• Open Source• Output format *.epub• Multiplatform (iPad,
Android, Nook, etc.)
19 of 26Screenshots: iBooks Author, Sigil
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Xerte/ XOT• Open Source• XOT: Server-installation
required• Output: Flash, HTML5,
SCORM (XOT)• Xerte Desktop (Windows
only): Flash and SCORM output
• Built-in glossary and TOC• 75+ page templates for
interactive content• Accessibility-oriented
interface: user can switch fonts, size, color scheme
• Responsive layout• Getting started:
www.xerte.org.uk Xerte Editor/ Player, XOT
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Open Journal Systems• Open Source• Server-installation
required• PDF/HTML• Offers workflow for
submission, review, copyediting, layout, proofing
• PDF and HTML version are produced manually
• Getting started: Public Knowledge Project (PKP): pkp.sfu.ca/ojs/
• Hosting: libraryhost.com/
Open Journal Systems, trial with LibraryHost
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Pew Internet Reading Habits Survey (2012)• 21% of American adults
report that they have read an e-book in the past year.
• 29% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader.
• Respondents prefer e-books to printed books when they want speedy access and portability.
22 of 26iBook App, iPod touch
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Sales Report Data • Kindle e-books
surpassed the combined sales of paperback and hardcover copies in the Amazon online bookstore in 2011.
• E-books represent 18% of overall publishing revenues (AAP, 2012)
• E-Book surpass hardcover sales in first quarter of 2012 and paperback sales in first half of 2013 (AAP)
Amazon Advertisement23 of 26
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Assumptions• Customers will access e-
book mainly via Amazon and iTunes
• E-Book sales will be approx. 1/3 of print sales
• Kindle as a major platform
Reality Check• E-Book sales generally
low• All sales through School-
wide online bookstore• Most sales as epub
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• Sales constraints, cuts and restrictions for iTunes, Amazon, etc.
• Customers access publications via School’s online bookstore
• No technical problems / complaints with e-books
• No ‘e-book frenzy’ among our client group
• Currently: Reviewing Adobe Digital Publishing Suite for mobile apps / iTunes Newsstand
• On the horizon: Augmented Reality publicationsCraig Kapp, Augmented Reality (AACE 2012) 2 of
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Thank you!available for Download at panke.web.unc.edu
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