ISSE Midwest On Site Show Guide

advancing our industry

EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS

2012 SHOW DIRECTORYHair by 2012 ISSE Midwest Center Stage Artists, Lisa Yamasaki and Saryn Cristina

professionalbeautyassociation events

p 800.468.2274probeauty.org/issemwfacebook.com/pbaisse@probeautyassoc

2


Follow the action and get updates at facebook.com/pbaisse and @ProBeautyAssoc

Visit the Professional Beauty Association (PBA) at Booth #146 to learn about the nation’s largest non-profit trade association of beauty professionals.

2Visit the Professional Beauty Association (PBA) at Booth #146 to learn about the nation’s largest non-profit trade association of beauty professionals.



events


professionalbeautyassociation

The International Salon and Spa Expo Midwest (ISSE MW) is the industry’s only Fall/Winter shopping and educational event for licensed professionals in the Midwest.

ISSE Midwest 2012 Dates and TimesSunday, November 4, 2012: 9:00am - 6:00pmMonday, November 5, 2012: 9:00am - 5:00pm

Midwest International Salon & Spa ExpoRosemont, IL – Experience the Beauty Show for Professionals

Table of ContentsSchedule of Events Stage Presentations CE Hour EducationHands-On ClassesExclusive ClassroomsMap of Show FloorCIDESCO Section USA ClassesStudent ClassesComplimentary ClassesCompetitionsShow PolicyCompany DirectoryExhibitor List by Product CategoryPBA Member-to-Member Participants

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Corporate Sponsors

swipesalon

Exclusive Ticket Sellers

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Displaying with Cosmo Prof in booth #1017

PLUSH BACKWASH PH04

PLUSH STYLERPH12A/CB12/18ACF

LOOK STYLING CHAIRLK12/LB12UFC/19CF

Salon & Spa Design Essen alsSunday, November 412 p.m. - 1:30 p.m.

in Room 11

ISSE MidwestNovember 4 - November 5

BDF0005A

Learn about the latest design trends from Belvedere’s Senior

Vice President of Marke ng & Business Development,

Jonathan Pugh.

LIST: $ 2,294SHOW PRICE: $ 1,488

LIST: $ 1,001SHOW PRICE: $ 374

LIST: $ 1,151SHOW PRICE: $ 747

**FREE SHIPPING**

*Additional Investment Required

Time Presenter / Company Class Title Pg






events


Sunday, November 4Stage Presentations10:00am

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Palma Anshilevich

Raul Martez (La Academia)

RUSK

DJ Riggs, Berry Bachen

Wayne Grund

Martin Parsons

Kris Sorbie

Derek J

Farouk

Jake Thompson

Lisa Yamasaki

Chuck Caple

Faatemah Ampey

Mikal Clay

Andre Moore

Lorraine Conrad

Efrain Leiva

James Merrell

Robin Whittington

Andre Moore

Lorraine Conrad

Simmy Bredal-Bell

Laura Fields

Simmy Bredal-Bell

Kelly Lott

Elisa DiFalco

Eunice Cofie

Kelly Lott

Anna Goryca

Designing Hair with Color for NAHA

Advance Colorcutting

RUSK’s “Rebel-Chic Collection”

Ahead of the Trend with Mainentrance Artists

‘Surface Glam Rock’ - Inspire, Innovate, Educate, Entertain!

The Beauty of Long Hair

What is NAHA and How Can I Win

Women of Color

Inspiration. Motivation. Education.

Behind the Mind’s Eye

Mystic Fantasy

It Takes More Than Models to Learn Hair Coloring*

Trending With Texture*

Stop Hair Loss NOW! Treatment & Prevention*

Chemicals and How They Affect the Structure of Hair*

Hair Addictionz Extension Certification*

Allure Collection Color and Smoothing*

Editorial, Runway, Non-Conventional Hair Cutting*

Malaysian Weaves: No Chemical, No Color Highlights*


Hair Addictionz Extension Certification*

E-File Certification Part 1 - E-Files, Bits and Practice Techniques*

Recognizing Common Nail Disorders and Diseases*

E-File Certification Part 2 - Hands on Workshop*

Cold Stone Therapy for Migraine Headaches*

Foundations of the MLD in the U.S.*

Ethnic Skin and Skin Care 101*


Integrating Medical Conditions with Advanced Treatments*

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CE Classes Hair See Hands-On Hair Schedule for More CE Options

Skin See CIDESCO Section USA Schedule for More CE Options

Nails See Hands-On Nail Schedule for More CE Options

We carry the best quality professional Hair care & Skin Care equipments !!!






Sunday, November 4

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Louis Mattassi

Millie Haynam

Bart Foreman

Tamara Jercha

Larry Oskin

Mikal Clay

Eunice Cofie

Paul DiGrigoli

Charlie Price, Scruples

DeAnnalyn Teal

Hiroshi Kitamura

Kris Sorbie

Faatemah Ampey

Rodrick Samuels

Ryan Teal

Shuichi Tanaka

Millie Haynam

Irv Krauledis (Cinderella Hair Extensions)

Satin Smooth

Satin Smooth

Satin Smooth

Lydia Sarfati, CIDESCO Section USA Chairman

Margrit Altenburg, CIDESCO Examiner

Be A Dream Owner - The Magic of Leadership*

Building Your Brand through Social Media*

Marketing Your Salon in the Age of Being Social*

Become an Eco-Friendly Salon & Spa*

Branding & Advertising Strategies – For Salons & Day Spas*

Social Media Salon 101*

Marketing Your Services to the Ethnic Market*

Booked Solid*

Scruples White Tea Luxury Collection*

Directions in Haircolor*

Advanced Designing of a Cut*

Learn How to Achieve Looks that Win*

RetroEvoLution!*

The Levitation Clipper Cutting Program*

Why Re-Invent the Wheel? Advanced Hair Cutting Basics*

Shu Team Japan 3D Cutting Dry & Wet*

Fabulous Finishes Nail Class

Cinderella Hair Extensions Certification Seminar

beBARE Hair Removal Product

Hands On Waxing

Female Brazilian

Classic European Facial Massage*

Scientific Approach to Body Treatments*

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CE Classes

Hands-On Classes - CE Hours Available

Exclusive Classrooms

CIDESCO Section USA - CE Hours Available

Business

Hair

Nails

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Terri Cowan

Paul DiGrigoli

Terri Cowan

Geno Stampora

Mentally Preparing for Success*

Preparing Students for the Workplace*

Mentally Preparing for Success*

Supercharge Your Future in Beauty*

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Student Classes - Brought To You By Beacon - Free to 2012 Beacon Entrants

events





Sunday, November 4

10:00am

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Charla Saloane

Gary Gerard

Rodrick Samuels

Stephen Adams

Eli Mancha

Bonnie Megowan

Rodney Barnett

Mike Karg

Chuck Caple

Debbi Tenney

Gary Gerard

Surface Art Team

Chad Seale

Debbi Tenney

DJ Riggs & Berry Bachen

Surface Art Team

Adam Tran

Alica Best

LaShaun Brown-Glenn

Alica Best

Eman Jalil, Lisa Shor

Laura Fields

Elisa DiFalco

Charles Marcus

Elijah Mack

Larry Oskin

Mastering Textures, Curl Patterns, Elasticity, and Porosity

Gary Gerard’s “Dry Cutting Phenomenon”

Build Your Barber Portfolio, “Diversify Your Bonds”

Hot New Ombre Techniques Look and Learn

Lock & Loaded Presents: 3D Sculpting D.esign D.econstruct D.ress

Caribbean Quick Cuts

Introductory to Trichology

The KARG DryHairCut

You Can’t Fake Good Haircutting

Introduction to Short2Long Hair Extensions

Gary Gerard’s “Titanium Magic” Collection

Surface ‘Glam Rock’ - Trend Cutting

Avant Garde Wigs Made Easy

Introduction to Short2long Hair Extensions

Trend Interpretation with MAINENTRANCE

Surface Men

10 Tips for Success

The Luxury Manicure & Pedicure “It is the Experience”

Secrets of CND Shellac™

Graduation, Now What?

Coordinate your Makeup with your New Hair Color!

Ethnic Skin Care

Lymphlift of the Head, Neck & Face

How to Motivate, Lead, and Retain a Winning Team

Andis Co. Presents: “The Beauty of Business”

Play To Win! Beat the Competition with Quality Customer Service

Complimentary Hair

Complimentary Nail

Complimentary Skin

Complimentary Business

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Charles Marcus

Faye & Sylvester Bailey

Jonathan Pugh

Bart Foreman, Leah Foreman-Keiser

Taking Your Business to the Next Level: Perform as a Champion

Hair in the Spirit Tour Presents: A Salon Leadership Analysis

Salon & Spa Design Essentials

Grow Your Business From The Inside Out

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events


Sunday, November 4

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Elijah Mack

Louis Mattassi

Faye & Sylvester Bailey

Sam Hennes

Jon Gonzales

Charlie Price

Rocco Donna

The TEALs & Jake Thompson

Palma Anshilevich

Martin Parsons

Derek J

Lisa Yamasaki

The TEALs & Steve Elias

BaByliss

PBA / ISSE Midwest

PBA / ISSE Midwest

PBA / ISSE Midwest

PBA / ISSE Midwest

PBA / ISSE Midwest

Nailpro

Nailpro

Nailpro

Nailpro

Andis Co. Presents: “The Beauty of Business”

Hiring and Retaining your Rock Star Professional

Hair in the Spirit Tour Presents: A Salon Leadership Analysis

Learn How to Sell Off Your Last Minute Appointments Online

Hairdresser’s Roadmap to Success

Photo Shoot 101*

Galactica Collection 2012

The Revolution of Avant Garde

Designing Hair with Color for NAHA

The Beauty of Long Hair

Women of Color

Mystic Fantasy

Shoot Your Work with Steve Elias and The TEALs*

BaByliss Pro

Competitor Check-in Begins

Women’s Trend Cut, Color & Style

Ladies’ Trend Cut, Color & Style

Fantasy-Inspired by Hollywood

Awards

Competitors Report

Soak Off Gel Manicure

French Twist - One Hand

Tip and Overlay

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Stage Presentations

CompetitionsHair

Nails

Monday, November 5Time Presenter / Company Class Title Pg

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Fi Hair Gear

Charlie Price

The Art of Technical Cutting with Dewey Fanone

Photo Shoot 101*

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events


Monday, November 5

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Charlie Price

Douglas Murphy, Tibit Beddingfield

Faatemah Ampey

Gary Gerard

Andre Moore

Chuck Caple

Steve Elais and The TEALs

Gary Gerard

Charlie Price

Hiroshi Kitamura

Rodrick Samuels

Surface Art Team

Charla Saloane

Faatemah Ampey

Kelly Lott

Monika Machej

Anna Goryca

Elisa DiFalco

Eunice Cofie

Jon Gonzales

Larry Oskin

Mikal Clay

Jon Gonzales

Larry Oskin

Laura Fields

Photo Shoot 101*

Allure Collection Color and Smoothing*

Trending With Texture*

Gary Gerard’s “Dry Cutting Phenomenon”*


It Takes More Than Models to Learn Hair Coloring*

Shoot Your Work with Steve Elais and The TEALs*

“Gary Gerard’s ‘Titanium Magic’ Collection”*

Photo Shoot 101*

Advanced Designing of a Cut*

The Levitation Clipper Cutting Program*

‘Glam Rock’ Trends Hands On Cutting*

Understanding Ingredients and Product Layering*

RetroEvoLution!*


Get that Lymph Moving with Manual Lymphatic Drainage Massage!*

Integrating Medical Conditions with Advanced Treatments*

Foundations of the MLD in the U.S.*

Marketing Your Services to the Ethnic Market*

It’s All About Business: Roadmap to Building a Successful Business*

Seasonal Salon & Spa Marketing, Advertising & Promotions*

Whole Salon, Whole You!*

It’s All About Business: Roadmap to Building a Successful Business*

Successful PR, Media Relations & Photography Strategies*

*

Recognizing Common Nail Disorders and Diseases*

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CE Classes

Hands-On Classes - CE Hours Available

Hair See Hands-On Hair Schedule for More CE Options

Hair

Skin See CIDESCO Section USA Schedule for More CE Options

Business

Nails See Hands-On Nail Schedule for More CE Options

2:00pm 5:00pm- Shuichi Tanaka Shu Team Japan 3D Cutting Dry & Wet* 48

Type 1 Straight

Type 2Wavy-Curly

Type 3Curly-Kinky

Type 4Kinky-Coily

No Petroleum, Mineral Oil or Silicone No Harsh Alcohol, Paraben and DYE FREE

WHAT ’S YOUR T YPE?

NATURALSTM








events


Monday, November 5

9:00am

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Irv Krauledis (Cinderella Hair Extensions)

Satin Smooth

Raul Martez

Satin Smooth

Raul Martez

Satin Smooth

Cinderella Hair Extension Certification Seminar

Female Brazillian

La Academia

Hands On Waxing

La Academia

Male Full Body Class

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9:30am

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Charles Marcus

Charles Marcus

Geno Stampora

Larry Curtis

Mike Karg

Chad Seale

Charla Saloane

Chasity Dogan

Debbi Tenney

Elijah Mack

Rodney Barnett

Bonnie Megowan

Rodrick Samuels

Stephen Adams

Surface Art Team

LaShaun Brown-Glenn

Alica Best

From Good to Great: Get to World Class in the Salon Industry

From Good to Great: Get to World Class in the Salon Industry

Supercharge Your Future in Beauty

Incredible Salon Success

The KARG DryHairCut

Avant Garde Wigs Made Easy

Mastering Textures, Curl Patterns, Elasticity, and Porosity

The Natural Movement by NuEXPRESSIONS

Introduction to Short2long Hair Extensions

Andis Presents: Green With Envy

Introductory to Trichology

Caribbean Quick Cuts

Build Your Barber Portfolio, “Diversify Your Bonds”

Hot New Ombre Techniques Look and Learn

‘Push & Pin’ Long Hair Design

Secrets of CND Shellac™

The Luxury Manicure & Pedicure “It is the Experience”

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Student Classes - Brought To You By Beacon - Free to 2012 Beacon Entrants

Complimentary Hair

Complimentary Nail

CIDESCO Section USA - CE Hours Available9:00am 12:00pm- Margrit Altenburg, CIDESCO Examiner Advance Your Career | The CIDESCO Examination

Hands-On Classes - CE Hours AvailableNail

9:30am 12:30pm- Simmy Bredal-Bell Easy Gel Application* 49

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702:00pm 2:45pm- Alica Best Graduation, Now What?

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events


Monday, November 5

Download theNew ISSE Midwest App

10:00am

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2:00pm

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Paul DiGrigoli

Sam Hennes

Bart Foreman, Leah Foreman-Keiser

Stephen Adams, Trixie Esser

Louis Mattassi

Paul DiGrigoli

Wayne Grund

Nailpro

Nailpro

Nailpro

How to Become a Super Instructor

Learn How to Sell Off Your Last Minute Appointments Online

Grow Your Business From The Inside Out

A Day in Salon Life

The Secrets to Turn your Business Into a Money Making Machine

How to Build a Healthy Salon

Profitability In A Green World - Five Keys to Success

Competitors Report

Salon Success

Awards Ceremony


Competitions Nails

10:00am

10:00am

11:30am

11:30am

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Louis Mattassi

Millie Haynam

Hiring and Retaining your Rock Star Professional

Build Your Brand with Blogging

10:00am

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11:30am

1:30pm

3:30pm

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Laura Fields

Elisa DiFalco

Eman Jalil, Lisa Shor

Ethnic Skin Care

Lymphlift of the Head, Neck & Face

Coordinate your Makeup with your New Hair Color!

Complimentary Skin71

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The Donald E. Stephens Convention Center and the Village of Rosemont

Attendees & Exhibitors to the International Salon and Spa Exposition

Check out everything that you just can’t miss here in Rosemont!

www.rosemont.com

WElComES

Get the Rosemont app now!

educationbusiness resources

government advocacyresearch

charitable initiativesevents

save $$$ and apply your isse midwest investment to the cost of membershipin pba today!

you belong!

isse midwest show special

visit the pba booth (#146) to learn how to join your industry’s trade association for as little as $15.


booth #146probeauty.org800.468.2274probeauty.org/facebook@probeautyassoc

Hair by 2011 NAHA Winner Carlos Cintron

p

advancing our industry membership

never goes out of Style, and we are your Source

for color! Stay in touch with the Hottest Brands, Colors and Styling

Trends with our wide range of Products and education!

for more info, visit www.cosmoprofbeauty.com

Visit our area for your

favorite brands!

Scruples® // Farouk Systems

Gelish // Venique FOR COLOR!YOUR

E_004754_ISSEFullPage.indd 1 9/6/12 3:45 PM

Play andWIN BIG!PLAY THE PBA PRIZE PEEL

TO SEE IF YOU’VE WON!

ARE YOU A WINNER?

Hair by 2012 NAHA Finalist Quinn Sorensen

advancing our industry membership


Booth #146800.468.2274probeauty.orgprobeauty.org/facebook@probeautyassoc

p

Look for the PBA PRIZE PEEL at ISSE Midwest & play to win! Get your ticket at Registration or at the PBA Booth #146.

Sponsored by Zotos Professional – Booth #1155 prizes available, valued at over $200 each!

Each prize includes:25 Tubes of Age Beautiful Liqui-Crème Permanent Color15 Tubes of Age Beautiful Demi-Color6 Pints of Developer

Sponsored by Kadori Hair – Booth #43810 prizes available, valued at over $100 each! Each prize includes: 1 Kadori Flat Iron1 Luxury Cutting Cape

Sponsored by Emani – Booth #50640 prizes available, valued at over $25 each! Each prize includes: 1 Full Size Emani Foundation Primer Serum

FREE BOOTH for ISSE Midwest 2013or a FREE TRIP to ISSE Midwest 2013YOUR CHOICE!

GRAND PRIZE:

If your ticket isn’t an instant winner, complete the information on the back and drop it off at the PBA Booth #146 for a 2nd chance drawing at 3:oopm on Monday. You could WIN A FREE iPAD!

All prize awards subject to PBA PRIZE PEEL game rules; complete program rules and prize list available onsite in PBA Booth #146.

PLUS MANY MORE PRIZES!

2ND CHANCE

eventsadvancing our industry




STAGE PRESENTATIONS

All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.

ISSE MIDWESTbrings you the hottest runway and

artistic presentations by the industry’s top stylists and educators.

CENTER STAGEBe inspired by the extraordinary artistic

talent of today’s leading stylists.

NAHA STAGEJoin NAHA winners and finalists to

learn how to transform your ideas into a winning portfolio.

and @ProBeautyAssocand @ProBeautyAssoc



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Stage Presentations All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.

BaBylissBaByliss ProMonday, 2:30pm - 3:00pm, Center StageDon’t miss Babyliss Pro in Action! Watch as they cut men’s and women’s hair with the new Volare X1 Clipper, plus they will style with many new innovative engineering tools. You will also see the Volare V1 and V2 get revved and ready to share why it’s “The World’s first Luxury Blow Dryer.”

Charlie PricePhoto Shoot 101Monday, 9:30am - 11:00am, NAHA Stage (Ed. Code 301)Monday, 3:30pm, 5:00pm, NAHA Stage (Ed. Code 303)Looking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning “greatest hits”.Price: PBA Members $35 | Non-Members $55

Derek JWomen of ColorSunday, 2:30pm - 3:15pm, Center StageMonday, 1:00pm - 1:30pm, Center StageCelebrity hairstylist and hair care aficionado, Derek J., will present an educational and interactive presentation that will soothe the fears of many women around the world of different backgrounds and cultures who dare to color and/or transform their hair. With emphasis on styling and coloring a variety of hair textures, compositions, lengths and styles, Derek J. will also provide trend forecasts in color to enhance your total look for the coming warmer months.

DJ Riggs & Berry BachenAhead of the Trend with Mainentrance ArtistsSunday, 12:00pm - 1:30pm, NAHA StageKeeping your team ahead of the trends will not only build your reputation as an industry leader, but stimulate client interaction and creative growth. See the new looks for the upcoming fashion season for apparel, color, accessories and beauty!

FaroukInspiration. Motivation. Education., Sunday, 3:30pm - 4:15pm, Center StageBe Safe. Be Beautiful. Come and enjoy artists from all over the globe as they showcase their newest collections. These artists are inspired by Farouk’s global vision and systems, utilizing unique colors and cutting techniques.

Fi Hair Gear The Art of Technical Cutting... Featuring Dewey FanoneMonday, 3:15pm - 3:45pm, Center StageLooking to reinforce your cutting disciplines? Join the Fi Hair team as they explain the fundamental techniques of executing a planned and effective shape of the hair. A great opportunity to enhance your comfort with creativity, break the rules and take your cutting skills to the next level.


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Jake ThompsonBehind the Mind’s EyeSunday, 4:00pm - 5:30pm, NAHA StageHow do creative geniuses access their ideas? Jake Thompson reveals the best time to gather ideas and how to open the doors in your mind to access them! Learn what to think about to begin this process and apply these ideas to creating a workflow for your photo sessions.

Kris SorbieWhat is NAHA and How Can I WinSunday, 2:00pm - 3:30pm, NAHA StageLearn the secrets to winning NAHA with Kris Sorbie. In only 90 minutes you will learn what wins NAHA and why and what winning NAHA has done for Sorbie’s career! Who wouldn’t want to learn from a TWO time winner of the Master Hairstylist of the Year award?

Lisa YamasakiMystic Fantasy Sunday, 4:30pm - 5:15pm, Center StageMonday, 1:45pm - 2:15pm, Center StageStimulate your imagination with this show-stopping presentation by Lisa Yamasaki. You will get an inside look at the world of Gothic Fantasy hair and Lisa’s unique creativity - you will leave inspired and excited!

Martin ParsonsThe Beauty of Long HairSunday, 1:30pm - 2:15pm, Center StageMonday, 12:00pm - 12:30pm, Center StageLooking for that extra edge on dressing hair up? Martin Parsons is known for creating beautiful updos and matching them with incredibly colorful and sophisticated evening wear. It’s the perfect chance to get inspired and motivated by a leader in the beauty industry.

Palma AnshilevichDesigning Hair with Color for NAHASunday, 10:00am - 11:30am, NAHA StageMonday, 11:30am - 1:00pm, NAHA StageIt’s time to focus on one of the basic principles: creativity. Participating in competitions is the best way of refining your skills for your clients in your chair. Of course you don’t style your clients hair with “Star Wars” avant garde styles, but learning how to produce them gives you the skills to keep your clients interested in coming back to you.

Raul MartezLa Academia / Advance ColorcuttingSunday, 10:00am - 10:45am, Center StageIt’s important to understand how to achieve balance in a haircut. Start to work harder and smarter, specifically when applying three different color tones in one application.

events




Rocco DonnaGalactica Collection 2012Monday, 10:30am - 11:00am, Center StageEnjoy color, cut and volumizing techniques that are transmitted with energy and passion with the “Galactica Collection.” Refresh your inspiration and techniques with this fabulous experience. Let your imagination fly away with our Avant Garde styles inspired in the Galaxy.

RUSKRUSK’s “Rebel-Chic Collection”Sunday, 11:00am - 11:45am, Center StageRevolution - Uprising - Disruption. Join the RUSK Design Team and experience the “Rebel-Chic Collection” which is inspired by women who took risks, embraced difference and championed change. See how the new collection showcases strong shapes, perimeters, colors, texture and more!

The TEALs & Jake ThompsonThe Revolution of Avant GardeMonday, 11:15am - 11:45am, Center StageWatch as four elite hairdressers - including Jake Thompson and the TEALs - meet on one stage to create some of the most exciting Avant Garde hair you have ever seen at a hair show!

The TEALs & Steve EliasShoot Your Work with Steve Elais and The TEALsMonday, 1:30pm - 3:00pm, NAHA Stage (Ed. Code 302)“How can you prove how great of a hairdresser you are if you don’t shoot your own work?” Watch as Steve Elias and The TEALs discuss the process of shooting from a hairdresser’s perspective.Price: PBA Members $35 | Non-Members $55

Wayne Grund ‘Surface Glam Rock’ - Inspire, Innovate, Educate, Entertain!Sunday, 12:00pm - 12:45pm, Center StagePresenting ‘Surface Glam Rock’! 1950’s fashion-inspired hair that has a glamorous rockabilly look with modern short to long disconnect. “Make Over Mania” with razor cut shattered interiors with directional blunt perimeters. Learn Glam Rock Vogue finishing and “Push & Pin” up do styling.

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events



CE CLASSESCE Hours are available to licensed professionals

from Illinois, Iowa, and Nebraska. Additional investment is required.

The CE Classes offered include Hair, Nail, Skin, and Business Classes.



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CE ClassesCE Hours are available to licensed professionals from Illinois, Iowa, and Nebraska. Additional investment is required.

Andre Moore Chemicals and How They Affect the Structure of HairSunday, 12:00pm - 1:40pm, Room 22 (Ed. Code 708)Sunday, 4:00pm - 5:40pm, Room 23 (Ed. Code 717)Monday, 12:00pm - 1:40pm, Room 21 (Ed. Code 723) This class directs stylists in the right direction chemically by suggesting new ideas, new approaches, and orderly sequences for the presentation of the end result. Chemistry is the science that deals with the composition, structures, and how hair changes under different chemical conditions.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Charlie PricePhoto Shoot 101Monday, 9:30am - 11:00am, NAHA Stage (Ed. Code 301)Monday, 3:30pm - 5:00pm, NAHA Stage (Ed. Code 303)Looking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning “greatest hits.”PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Chuck CapleIt Takes More Than Models to Learn Hair ColoringSunday, 10:00am - 11:40am, Room 21 (Ed. Code 701)Monday, 12:00pm - 1:40pm, Room 22 (Ed. Code 724)Too much emphasis has been put on products and not enough on technical service. This class will give you color comprehension based on model visualization and application, and teach you color application based on color theory and principles. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Douglas Murphy & Tibit BeddingfieldAllure Collection Color and SmoothingMonday, 10:00am - 11:40am, Room 23 (Ed. Code 721)Don’t allow your clients to live with flat, dull hair. Give them the softer, smoother, more manageable hair they’ve been looking for all their lives. Come see artists from around the globe at work as they present the newest hair art inspired by Farouk’s commitment to safe, healthy hair care. You owe it to yourself to Be Safe, Be Beautiful.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Efrain LeivaAllure Collection Color and SmoothingSunday, 2:00pm - 3:40pm, Room 23 (Ed. Code 713)In this bilingual, Spanish presentation, learn how to give your clients the softer more manageable hair they’ve been looking for all their lives. Come watch as Efrain presents the newest hair art inspired by Farouk’s commitment to safe, healthy hair care. You owe it to yourself to Be Safe, Be Beautiful.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

CE Hair

events




CE Hair

Faatemah AmpeyTrending With TextureSunday, 10:00am - 11:40am, Room 23 (Ed. Code 703)Monday, 10:00am - 11:40am, Room 22 (Ed. Code 720)Natural hair is trending for African American women and the world is more multicultural than ever. This class with take the fear out of styling multicultural hair. Faatemah will demonstrate how to manage kinky curly, relaxed and Frizzy hair with ease, as well as teaching you proper tool selection and product information to help blow dry of style hair of all ethic types.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Gary GerardGary Gerard’s “Dry Cutting Phenomenon”Monday, 10:00am - 11:40am, Room 21 (Ed. Code 719)Gary Gerard is demonstrating the exciting Dry Cutting Phenomenon for long hair while raising your standards and introducing Free-Style Haircutting techniques. Gerard’s vision will jump start your thinking into the future of Creative Design cutting. Plus, get a glimpse of his unique and beautiful looks in his “Titanium Magic” collection.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Gary GerardGary Gerard’s ‘Titanium Magic’ Collection”Monday, 2:00pm - 3:40pm, Room 21 (Ed. Code 726)Gary Gerard takes you through his new “Titanium Magic” Collection featuring Leaf-cutting techniques empowering your artistic freedom for specialized effects, shapes, and designs. Gerard also shares his simplified Quadrangle Principle of Haircutting which incorporating emphasis on Ergonomics, the scientific study of harmony in body and shear positioning while cutting.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

James MerrellJames Merrell Goes Behind the Scenes Sunday, 2:00pm - 3:40pm, Room 22 (Ed. Code 712)Watch as James Merrell goes behind the scenes of editorial photo shoots, runway hair, and non-conventional hair cutting. Prepping the form, non-conventional hair cutting, and editorial photo shoots will be covered in this course. All of these items come into play when you are trying to build or add to a preexisting portfolio. This practical step-by-step presentation will walk you through this creative process.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Lorraine ConradHair Addictionz Extension CertificationSunday, 12:00pm - 1:40pm, Room 21 (Ed. Code 707)Sunday, 4:00pm - 5:40pm, Room 21 (Ed. Code 716)In this hair extension certification class you will learn the fastest and easiest application and removal process in the world! Plus, learn how to market your salon and yourself in the hair extension business.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

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CE Hair

Mikal Clay Stop Hair Loss NOW! Treatment & PreventionSunday, 10:00am - 11:40am, Room 22 (Ed. Code 702)In this class we go into the “root” causes of hair loss and how you as a stylist can help!We will go over the chemistry of hair and help you offer natural solutions that will help your clients!PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Robin WhittingtonMalaysian Weaves: No Chemical, No Color HighlightsSunday, 2:00pm - 3:40pm, Room 21 (Ed. Code 711)This is a hands-on class that will teach you how to properly attach and detach i-tip extensions, as well as how you can apply weave extensions with no combs, cornrolls, twist or glue. Other hair techniques such as how to razor cut and style will happen here!PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists

Steve Elias and The TEALsShoot Your Work with Steve Elais and The TEALsMonday, 1:30pm - 3:00pm, NAHA Stage (Ed. Code 302)How can you prove how great of a hairdresser you are if you don’t shoot your own work? Watch as Steve Elias and The TEALs discuss the process of shooting from a hairdresser’s perspective.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists


The original ROLLER BALL featured the world´s first infrared dome with a

rotating ring, offering an airiness and smart processing style that you can't get with hood-shaped hair processors. We've now

added more power and style, creating a ROLLER BALL for a new

generation with an eye toward the future - the ROLLER BALL F.

Stop by our booth, #114, to learn more about the new Rollerball F and to see it in action!

Multi-Function Hair Processor

The is Now

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Laura FieldsRecognizing Common Nail Disorders and DiseasesSunday, 10:00am - 11:40am, Room 27 (Ed. Code 705)Monday, 2:00pm - 3:40pm, Room 26 (Ed. Code 727)This class will help you recognize and understand common nail disorders and diseases which will help you become a safer service provider. Gain knowledge of different bacteria and infectious diseases along with how to prevent the spread of these pathogens. Know when to treat and when to refer your client to a physician while staying within your scope of practice. The knowledge you gain from this class will not only protect your clients, but yourself as well and will be invaluable to you as a nail technician.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Nail Technicians

Simmy Bredal-BellE-File Certification: Part 1 - E-Files, Bits and Practice TechniquesSunday, 10:00am - 1:00pm, Room 26 (Ed. Code 704)This is Part 1 of the 2 part E-File Certification Workshop. Both parts are REQUIRED to receive your certification and certificate. In this PowerPoint presentation, you will learn everything you need to know about electric files, bits and the accessories that are available. This information is crucial to all professional nail technicians who want to utilize this powerful tool. Practice techniques will be shown and later put into use during the hands on portion (Part 2) of this course.PBA Members $35 / 3 CE Hours, Non-Members $55 / 3 CE HoursCE Category: Licensed Nail Technicians

Simmy Bredal-BellE-File Certification: Part 2 - Hands on WorkshopSunday, 2:00pm - 5:00pm, Room 26 (Ed. Code 714)This is Part 2 of the 2 part E-File Certification Workshop. Both parts are REQUIRED to receive your certification and certificate. This Hands-On Workshop was designed for both the novice and seasoned veteran nail technician. You will learn proper techniques used in the safe operation of an Electric File. When completed you will know how to use an E-File for manicures, pedicures, nail prep for artificial enhancements and gel polish, full sets, fills, backfills and removal of both gel polish and artificial enhancements.PBA Members $35 / 3 CE Hours, Non-Members $55 / 3 CE HoursCE Category: Licensed Nail Technicians


CE Nail

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CE Skin

Anna GorycaIntegrating Medical Conditions with Advanced TreatmentsSunday, 4:00pm - 5:40pm, Room 24 (Ed. Code 718)Monday, 2:00pm - 3:40pm, Room 24 (Ed. Code 729)In this class you will learn to recognize and understand your client’s medical condition and how to properly approach it. We will concentrate on learning about different technologies that may be applied during spa facial treatments.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Estheticians

Elisa DiFalcoFoundations of the MLD in the U.S.Sunday, 12:00pm - 1:40pm, Room 23 (Ed. Code 709)Monday, 2:00pm - 3:40pm, Room 23 (Ed. Code 728)A comprehensive “must have” MLD Vodder-style course for all healthcare professionals. In this class you will learn about the lymphatic system in an interactive format. Find out why MLD has become one of the most requested modalities for pediatrics, sports, plastic surgery, face lifts and 40 + conditions. PBA Members $35 / 2 CE Hours, Non-Members $55 /2 CE HoursCE Category: Licensed Estheticians

Eunice CofieEthnic Skin and Skin Care 101Sunday, 12:00pm - 1:40pm, Room 24 (Ed. Code 710)As the ethnic population continues to grow immensely, there will be demand for ethnic-specific skin care. In this class, skin care professionals will learn from an expert cosmetic chemist how to specifically address the unique structure and function of ethnic skin to enhance their service offerings.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Estheticians

Kelly Lott Cold Stone Therapy for Migraine HeadachesSunday, 10:00am - 11:40am, Room 24 (Ed. Code 706)Sunday, 2:00pm, 3:40pm, Room 24 (Ed. Code 715)Monday, 10:00am - 11:40am, Room 24 (Ed. Code 722)If you personally suffer with migraines, or know someone who does, this workshop is for you. This natural treatment can cut off migraines at the symptom stage within minutes. It is a fast, easy to learn, new 30 minute spa treatment, that will be lucrative to you and your business.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Estheticians

Monika MachejGet that Lymph moving with Manual Lymphatic Drainage Massage!Monday, 12:00pm - 1:40pm, Room 24 (Ed. Code 725)The lymphatic system works in the background, cleaning up the wastes and toxins created by all other systems. A sluggish lymph system can cause facial puffiness, sinus congestion, headaches and a buildup of toxins. Learn how to help this system work effectively. This specialized technique will enhance your business and greatly benefit your clients.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Estheticians


Two Tone-CapeBest seller, approx. 48” by 60” with waterproof Polyurethanetop in Shinny Black withTrico backing.Iridescent fabric bottom, adjustable 24” snap neck.Iridescent Fabric:

Multi-Purpose CapeGreat all around cape approx. 48” by 60” traditional cape with adjustable 24” snap neck.Iridescent Fabric:

Multi-Purpose Capes

Two-Tone Capes

Bib ApronSnap adjustable neck, large toppocket and 2 bottom pockets withlong ties for a adjustable fit.

Ruffle ApronDecorative ruffle bottom, adjustablesnap neck, long ties and 2 pockets.Iridescent Fabric:Leopard Print: $25.00

Client Gown #9070IRWrap around Kimono style robewith 2 pockets, attached belts andsnap top.

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Bart ForemanMarketing Your Salon in the Age of Being SocialSunday, 12:00pm - 1:40pm, Room 28 (Ed. Code 503)Are the things you are doing really helping you grow your business? Join Group 3 Marketing and explore different marketing elements such as social media, websites, emails, texting and more and see how they can impact your business.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Eunice CofieMarketing Your Services to the Ethnic MarketSunday, 4:00pm - 5:40pm, Room 29 (Ed. Code 508)Monday, 10:00am - 11:40am, Room 29 (Ed. Code 510)Did you know by the year 2050 more than half of the U.S. population will be of ethnic background? This growth will drive demand for servicing the skin and hair care needs of ethnic clients. It’s imperative to find innovative approaches to market your services so you can build a strong ethnic clientele base!PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Jon GonzalesIt’s All About Business: Roadmap to Building and Growing a Successful BusinessMonday, 10:00am - 11:40am, Room 28 (Ed. Code 509)Monday, 2:00pm - 3:40pm, Room 29 (Ed. Code 514)Everyone wants a roadmap to help them build and grow a successful business. Gonzales shares his real world experiences and advice to help you reach higher levels of excellence personally, professionally and financially.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Larry OskinBranding & Advertising Strategies -For Salons & Day SpasSunday, 2:00pm - 3:40pm, Room 29 (Ed. Code 506)Learn the in’s and out’s of successfully creating a brand identity that remains consistent, yet creative through all marketing and advertising strategies. Larry Oskin will present an exciting session on how to take advantage of all media opportunities, as well as how to buy advertising and how to negotiate for the best deals and positions.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Larry OskinSeasonal Salon & Spa Marketing, Advertising & PromotionsMonday, 12:00pm - 1:40pm, Room 28 (Ed. Code 511)Larry Oskin will present an exciting action-oriented marketing, advertising and promotions program for Salons, Spas, Day Spas, Medical Spas, Medical Clinics, Wellness Centers and Skincare Clinics. He will share progressive ideas on strategic seasonal marketing through salon and spa advertising, point-of-purchase campaigns, special holiday promotions, special events and more.Price: PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians


CE Businessprofessionalbeauty

association

events



Larry Oskin Successful PR, Media Relations & Photography Strategies -For Salons & Day Spas Monday, 2:00pm - 3:40pm, Room 28 (Ed. Code 513)Larry Oskin, president of Marketing Solutions, presents this fast-paced session on innovative ideas to create your own strategic public and media relations campaigns for both consumer and beauty trade exposure. Larry will also review how to create, facilitate and capitalize on professional salon and spa photography sessions to promote your services. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Louis MattassiBe A Dream Owner - the Magic of Leadership(Owners and Managers)Sunday, 10:00am - 11:40am, Room 28 (Ed. Code 501)Have you ever had a manager who taught you what you needed to learn and inspired you to be your best on a daily basis? Learn a few easy steps to help motivate your team to work together, communicate effectively, and manage their way through any conflicts that arise and more!PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Mikal ClaySocial Media Salon 101Sunday, 2:00pm - 3:40pm, Room 28 (Ed. Code 505)Receive basic and advanced marketing tips on how to navigate and network on social media outlets like Twitter, Facebook and LinkedIn. Learn how to effectively grow your business and get your name out there through these social media outlets.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Mikal ClayWhole Salon, whole you!Monday, 12:00pm - 1:40pm, Room 29 (Ed. Code 512)In this class we help you strengthen you and your business physically, intellectually, emotionally, and spiritually. We promise you will not be the same when you leave this class! If you are feeling down in business we will lift you up! This class will bring life to dead situations.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Millie HaynamBuilding Your Brand through Social MediaSunday, 10:00am - 11:40am, Room 29 (Ed. Code 502)Struggling to make a dent in the Social media market? Learn how to gain visibility, credibility and expert status to build your brand and increase your bottom line. Millie Haynam, marketing segment producer for Nail Talk Radio, shares her sought after expertise in this high impact class. Learn how to flex your social media muscle and get results.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians


CE Business






Paul DiGrigoliBooked SolidSunday, 4:00pm - 5:40pm, Room 28 (Ed. Code 507)There is always room for growth! Paul DiGrigoli believes there is always room to build your clientele and your salon revenue. In this seminar you will discover what tools will help maximize your business and the skills you need to gain a booked solid schedule.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

Tamara JerchaBecome an Eco-Friendly Salon & SpaSunday, 12:00pm - 1:40pm, Room 29 (Ed. Code 504)Become an Eco-Friendly Salon & Spa with Tamara Jercha, Founder of the National Association of Eco-Friendly Salons & Spas. Learn how you can “go green,” a growing megatrend in business today. Tamara will share exciting ways to save money, increase clientele and create a positive salon/spa buzz in your community.PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE HoursCE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians

CE Business

The Donald E. Stephens Convention Center and the Village of Rosemont

Attendees & Exhibitors to the International Salon and Spa Exposition

Check out everything that you just can’t miss here in Rosemont!www.rosemont.com

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Hands-On classes also offer CE Hours but are longer in duration. Additional investment is required.

The Hands-On Classes offered include both Hair and Nail Classes.

HANDS-ONCLASSES

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Charla SaloaneUnderstanding Ingredients and Product LayeringMonday, 2:00pm - 5:00pm, Room 40 & 41 (Ed. Code 417)It’s important you understand what ingredients are used in every product, especially in the beauty industry. This class will help you see what you are using on your customers vs. what you should be using. You will also learn what ingredient combinations work best on all hair types and conditions.PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Theresa Mannequin, Ionic Blow dryer, Ionic Flat Iron, Clips, Large toothed comb, Rattail Comb, 9 row thermal brush, Perm rods, and flexi rods.

Charlie Price, ScruplesScruples White Tea Luxury CollectionSunday, 10:00am - 1:00pm, Room 40 & 41 (Ed. Code 402)Join Charlie Price as he shares, in a step-by-step, hands-on workshop, cuts and styles from his latest collection of photos featuring a range of The Scruples White Tea products. Participants will learn two looks, plus the Scruples product cocktails used in the shoot. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? All cutting and styling implements including - combs, brushes, clips, water bottles, curling iron, flat iron, and blow dryers. Mannequin provided.

DeAnnalyn TealDirections in HaircolorSunday, 10:00am - 1:00pm, Room 47 (Ed. Code 403)Learn how to direct the eye to use hair color to enhance facial shapes and to focus on the client’s targeted features. And discover how to use less foils rather than more to work smarter.PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Cutting comb, sectioning clips, scissors, texturizing scissors, guarded razor, non-guarded razor, tail comb, 12 flat foiling clips, detangling comb, and paddle brush.

Faatemah AmpeyRetroEvoLution!Sunday, 2:00pm - 5:00pm, Room 45 (Ed. Code 407)Monday, 2:00pm - 5:00pm, Room 45 (Ed. Code 415)This presentation is a celebration of classic silhouettes and styles inspired from the past, but with a modern twist. Learn how to translate retro styles intro bridal, special occasion or editorial hair.PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Hot Rollers or 1 inch Curling Iron, 19mm Ceramic Conical Curling Wand, Flat Iron, Box of Single Prong Pin Curl Clips, Bobby Pins (brown recommended), Blow Dryer (with a nozzle), Paddle Brush, Extra Large Round Brush (with ceramic barrel), Small Mason Pearson Brush (or something similar), Large Carbon Cutting Comb, Carbon Tail Comb, and Water Spray Bottle.

Hands-On Hair

Hands-On Classes All Hands-On Classes are CE Eligible. Additional investment is required.

Hands-On attendees must provide their own mannequin head unless otherwise noted.

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Call Us: 800-752-1165 Email Us: [email protected] Visit Us: www.krestcombs.com

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All combs are not created equalToday, Krest offers five distinct lines of professional combs

in over 100 variations of styles and colors — all with unsurpassed quality and performance:

Cleopatra: All-purpose synthetic rubber combs.

Krest: Specialty synthetic rubber combs.

Goldilocks, Silver Edition & Supreme: Heat-resistant thermal combs made of Dupont Delrin.®

Krest Hard Rubber: Mega heat-resistant, polished hard rubber combs. Scratch free and tangle free.

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during ISSE Midwest





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Hiroshi KitamuraAdvanced Designing of a CutSunday, 10:00am - 1:00pm, Room 42 & 43 (Ed. Code 401)Monday, 9:30am - 12:30pm, Room 42 & 43 (Ed. Code 412)In this course you will learn how to turn your hair cut into a design. Anyone can be taught to cut hair, but it takes skill and artistry to create a DESIGN and make it your own. There is a new age of hairstyling being born. It’s time to breathe life into yours!PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Hair clips, cutting combs, spray bottle, pens, cutting cape, dryer (optional), scissors, and mannequins.

Kris SorbieLearn how to achieve looks that winSunday, 10:00am - 1:00pm, Room 45 (Ed. Code 404)It’s time to learn how to achieve looks that win! Listen closely as Kris Sorbie, two time winner of the Master Hairstylist of the Year award, shares years of experience, tips and techniques. Learn what it takes to plan, execute and WIN NAHA.PBA Members $200 / 3 CE Hours, Non-Members $250 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Tail Comb, Paddle Brush, Mason & Pearson Brush, Teasing Brush, Denman Brush (These will be available to buy on site), Wide-tooth Comb, Scissors (for cutting elastic), Water Bottle (Filled with water), 2 x Clamps, 6 Long Sectioning Clips, 6 Small Single Prong Clips, Fine Hair Nets Very Small Elastics, Sewing Elastic or Bungees, Bobby Pins, Short Fine Hair Pins, Setting or Long, Double Prong Hair Pins – wavy or straight, Towel, Camera, Notebook & Pen, Hair Pads/ Foundations (These will be available to buy on site)

Rodrick SamuelsThe Levitation Clipper Cutting ProgramSunday, 2:00pm - 5:00pm, Room 40 & 41 (Ed. Code 409)Monday, 9:30am - 12:30pm, Room 45 (Ed. Code 413)The Levitation Clipper Cutting Program is a “Hair Raising” training program that supports on-goingdevelopment of seasoned, as well as beginning clipper cutters. This Hands-On program is recommended for anyone who uses clippers, who wants to increase the male clientele in their shops and salons and wants to stay updated with the latest trends, techniques and products.PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Clippers, Mannequins (male), taper combs, and water bottles.

Ryan TealAdvanced Hair Cutting BasicsSunday, 2:00pm - 5:00pm, Room 47 (Ed. Code 410)Why do we always have to reinvent the wheel? In this class we will focus on basic hair cutting methods from history and push them to the limit, to make the looks modern and updated.PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Cutting comb, Sectioning clips, Scissors, Texturizing scissors, Guarded razor and Non guarded razor.

Hands-On Hair




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Shuichi TanakaShu Team Japan 3D Cutting Dry & WetSunday, 2:00pm - 5:00pm, Room 42 & 43 (Ed. Code 408)Monday, 2:00pm - 5:00pm, Room 42 & 43 (Ed. Code 416)Get ready to see the most revolutionary hair cutting techniques of the season. The class will highlight all the tips and tricks for hair cutting including thinning techniques for those people who has thick and heavy hair. Refresh your inspiration and techniques and see how Shu’s 3D cutting is easy to design and style.PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Scissors, thinning scissors, a razor, combs, water spray bottle, clips, male and female mannequin heads, pen, notebook and digital camera.

Surface Art Team‘Glam Rock’ Trends Hands On CuttingMonday, 9:30am - 12:30pm, Room 40 & 41 (Ed. Code 411)Step into the world of Glam Rock; 1950’s fashion inspired hair that has a glamorous rockabilly look with modern short to long disconnect. See a razor cut shattered interiors with directional blunt perimeters. Learn two new trend cuts: medium and short length with weave cutting, volume framing, invisible layers and more. The Surface Cutting Systems allows you to ‘create’ and ‘recreate’ with confidence.PBA Members $225 / 3 CE Hours, Non-Members $255 / 3 CE HoursCE Category: Licensed Cosmetologists

What Do I Bring? Mannequin head and cutting tools provided by Surface.

Hands-On Hair



events




Millie HaynamFabulous Finishes Nail ClassSunday, 2:00pm - 5:00pm, Room 44 (Ed. Code 406)Discover the next generation of nail enhancements with this non product specific hands on nail class. Learn the ins and outs of all gel systems and maximize the new service items you can add to your salon menu, including fun and easy nail art.PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Nail Technicians

What Do I Bring? Any brand Gel, Gel lamp, art brushes, files/efile, cleanser, and wipes.

Simmy Bredal-BellEasy Gel ApplicationMonday, 9:30am - 12:30pm, Room 44 (Ed. Code 414)Whether you are just learning or transitioning from Acrylic, Gel application can be a challenge. This class will show you easy application methods that will help you master the skill of gel application in no time. In this Hands-On workshop, you will have the benefit of a seasoned nail technician and educator watch your application technique and help make it quicker and easier.PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE HoursCE Category: Licensed Nail Technicians

What Do I Bring? Any brand Gel, Gel lamp, art brushes, files/efile, cleanser, and wipes.

Hands-On Nail


CHICAGOLAND’S NEW ENTERTAINMENT DISTRICT

Come explore Chicagoland’s hottest new entertainment district, MB Financial Park at Rosemont. Just steps away from the

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ONE PLACE. ENDLESS POSSIBILITIES.





EXCLUSIVECLASSROOMS



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Cinderella Hair Extension Certification SeminarSunday, 9:00am - 6:00pm, Room 32Monday, 9:00am - 5:00pm, Room 321-Day/8 Hour I-Hair®,T-HAIR® and Cinderella Hair® Strips TrainingOur 1-Day I-Hair®, T-Hair® and Cinderella Hair® Strips Training seminar will expose you to three types of extension application methods. I-Hair (Reusable I-Tip Extensions), T-Hair (Reusable Tape Extensions) and Cinderella Hair® Strips (Reusable 3” Strips) will give you the option to reuse the hair if proper application and maintenance are followed. Similar to our Classic Bond, I-Hair is a single strand method and uses no heat. T-Hair is designed to be applied to you client’s hair in such a way that the hair is “sandwiched” between (2) 1 ½” reusable sections and secured with our T-Hair Sealer. Cinderella Hair® Strips are designed to give volume and length in about an hour or less. Each Strip is 3” (7.5cm) and secured in place with I-Links.Visit the Cinderella Hair Extensions booth #1233 for more information.CE Category: Licensed Cosmetologists

What Do I Bring? Shears, blending/texturizing shear, razor with extra blades, 5 butterfly clamps, styling products (of your choice), round brush, styling comb, spray water bottle, blow dryer, flat iron, curling iron.

La AcademiaMonday, 10:00am -12:00pm, Room 31Monday, 1:30pm - 3:00pm, Room 31Precise Color Cutting and The Importance of Education Demonstrate (using live models ) how to apply, what it means, the benefits when applying three different color tones in one single application, and explain why education is so important.Descripcion de Clase: demostrare (con modelos) la importancia y cuales son los beneficio cuando aplicamos 3 diferente tonos de colores en una sola aplicacion y La Importancia de Educacio.

Seats are first come, first served, visit booth #809 for more infomation.

Satin SmoothbeBARE Hair Removal ProductSunday, 9:30am - 10:30amThe Satin Smooth BeBARE wax-free hair removal system allows you to offer revolutionary, comfortable and lasting hair removal that is economical, safe and easy to use. Learn how BeBARE, with its revolutionary contoured removal strips, is perfect for novice and pro alike - in any salon, spa or medi-spa.


Satin SmoothFemale Brazilian ClassSunday, 3:00pm - 4:30pmMonday, 9:30am - 11:00amAttend a Satin Smooth Female Brazilian waxing class that will take your waxing services to the next level. This is an advanced class with full frontal nudity. This class will inspire the seasoned professional with advanced-waxing techniques. Become an expert with three different types of waxing. If you are interested in being a model for this class; please see educators at the Satin smooth booth. Model will receive a gift. By attending this class you will receive a certificate of achievement from Satin Smooth.


events



Satin SmoothHands on Waxing with Satin SmoothSunday, 12:00pm - 2:00pmMonday, 12:00pm - 2:00pmGet certified in the latest techniques by Satin Smooth. Attend this hands on waxing class where you will learn cutting edge techniques with the latest innovations in the waxing world. Class is limited to 20 people. Must be willing to wax each other. Limited class size. First 20 people that sign up at the Satin Smooth booth on the show floor, will be the lucky attendees. Must be willing to wax each other. Come with hair on your body.


Satin SmoothMale Full Body ClassMonday, 2:30pm - 3:30pmSatin Smooth presents its cutting edge Male Waxing Techniques at this class using their Italian waxes. You will see Soft Pot, Traditional Hard and Thin Film Wax performing our male waxing services. This class will take your waxing services to the next level.



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FREE EVENT TICKETSPROFESSIONAL EDUCATION

PEER-TO-PEER CONNECTIONS

Complimentary refreshments in the PBA member loungeDiscounts on paid educationComplimentary PBA member lanyard Save money on purchases at ISSE Midwest with PBA’s Member-to-Member Program

reap the rewards

MEMBERS ENjOy VIP PERKS AT ISSE MIDwEST:

jOIN TODAy!



membership

Booth #146probeauty.org800.468.2274probeauty.org/facebook@probeautyassoc

Hair by 2011 NAHA Winner Carlos Cintron

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PLACEHOLDERFORMAP





CIDESCOSECTION USA

Advanced Skincare for Serious Professionals.Classes qualify as CE.

Additional investment is required.



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CIDESCO Section USA Additional investment is required. Classes also qualify as CE.

Lydia Sarfati, CIDESCOChairman, CIDESCO Section USAClassic European Facial MassageSunday, 9:00am - 12:00pm, Room 25 (Ed. Code 601)CIDESCO’s timeless approach to facial massage techniques and theory includes a review of histology and anatomy of the head muscles and bones of the face followed by a detailed presentation of the five classical movements of massage including Effleurage, Rotations, Pettrisage, Tapotements and Vibrations and a demonstration of Viennese massage for skin rejuvenation. Learn how to make the best choice of method based on the client’s needs and skin type. Facial massage is an important part of your facial for therapeutic benefits. 3 hour class includes lecture, demonstration and workshop. PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE HoursCE Category: Licensed Esthetician

Margrit Altenburg, The Institute of Cosmetology & EstheticsScientific Approach to Body TreatmentsSunday, 1:00pm - 4:00pm, Room 25 (Ed. Code 602)As bodywork continues to lead growth for many Day Spas and Spas, CIDESCO’s body analysis, consultation and treatment specifications provide a road map for quality service -including proper body treatment techniques and use of specific body equipment. Here you will understand the presentation of classical body massage modalities and contraindications.PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE HoursCE Category: Licensed Esthetician

Margrit Altenburg, The Institute of Cosmetology & EstheticsAdvance Your Career | The CIDESCO ExaminationMonday, 9:00am - 12:00pm, Room 25 (Ed. Code 603)This class introduces students to the CIDESCO examination leading to the international CIDESCO certification. Ms. Altenburg, CIDESCO School Director and International Examiner, shares her expertise regarding eligibility, application, components of the exam and, most importantly, the many benefits to this prestigious certification -both at home and abroad. Learn how to take your career and your professional development to the next level - on a global scale. PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE HoursCE Category: Licensed Esthetician

events

PROBEAUTY.ORG/BEACONDEADLINE MARCH 2, 2013

800.468.2274



ENTER TO WIN BEACON

events

BE MORE AMBITIOUS

Hair by 2012 NAHA Finalist Quinn Sorensen

CAREERSTUDENTCREATIVE

800.468.2274probeauty.org/beaconfacebook.com/pbabeautyweek@probeautyassoc

COMPETE

July 13 - 15, 2013

Mandalay BayResort and CasinoLas Vegas, Nevada

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STUDENTCLASSES

Student education is complimentary to all 2012 entrants of the Beacon competition.

Additional investment is required for all others.



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Charles MarcusFrom Good to Great: How to Get to World Class in the Salon IndustryMonday, 9:30am - 11:00am, Room 2 (Ed. Code 205)Monday, 11:30am - 1:00pm, Room 2 (Ed. Code 206)Starting out in the salon industry after leaving cosmetology school is both exciting and daunting. There are hundreds of questions that graduates have and are looking for answers. Charles Marcus will stimulate thinking, challenge, inspire and motivate students to take action and find ways to break into the industry.Free to all 2012 Beacon Entrants., Non-Entrants $25

Geno StamporaSupercharge Your Future in BeautySunday, 4:00pm – 5:30pm, Room 2 (Ed. Code 204)Monday, 1:30pm – 3:00pm, Room 2 (Ed. Code 207) “This is the greatest time ever to be in beauty. The world is waiting for you. All you need are the tools to succeed in beauty”, says Geno. Here you will learn how to market yourself to others, how to connect and build great relationships and how to communicate like a true beauty professional. If you are serious about Beauty Success then don’t miss this event!Free to all 2012 Beacon Entrants., Non-Entrants $25

Larry CurtisIncredible Salon SuccessMonday, 3:30pm – 5:00pm, Room 2 (Ed. Code 208)Learn the four personal missions for success: Why customer satisfaction is worthless, the true value of a customer, how to provide incredible customer service, and how to be more successful, make more money and have more fun!Free to all 2012 Beacon Entrants., Non-Entrants $25

Paul DiGrigoliPreparing Students for the WorkplaceSunday, 12:00pm – 1:30pm, Room 2 (Ed. Code 202)In this class, you will be provided with the tools and techniques that will help you with the interview process, landing you the job you deserve. Put on your mental track shoes and enjoy a day of passion, energy, and a wealth of information that will land you a job like no other. Be the chess player not the chess piece.Free to all 2012 Beacon Entrants., Non-Entrants $25

Terri CowanMentally Preparing for SuccessSunday, 10:00am – 11:30am, Room 2 (Ed. Code 201)Sunday, 2:00pm – 3:30pm, Room 2 (Ed. Code 203)Technical expertise used to be enough, now it is a given. Now you must show up for the show and you must play the lead. Business must be performed with grace and charm and it must be delivered in such a way that a guest feels the magic of your hands. We will help you think about the industry as a business and a journey; one that is taking risks and fighting to be the best.Free to all 2012 Beacon Entrants., Non-Entrants $25

Student Classes Student education is complimentary to all 2012 entrants of the Beacon competition.Additional investment is required for all others.

brought to you by:

Beacon provides the nation’s most promising cosmetology students with education and opportunities to network with the industry’s highest profile salon owners and stylists during PBA Beauty Week, held each July in Las Vegas. Beacon students attend specialized classes with the biggest names in the industry, get up close and personal with NAHA finalists and get a firm understanding of the business of beauty. Student education is complimentary to all 2012 entrants of the Beacon competition. Additional investment is required for all others. Please inquire at Registration Desk before registering for these classes.


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View courses and create your account at probeauty.org/catalog.

New users eligible to win a FREE NAHA entry for 2013!*

education


800.468.2274probeauty.orgprobeauty.org/facebook@probeautyassoc

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PBA Membership Advances Our Industry. Join Today!

*Must create a user account before January 1st to be eligible

events



COMPLIMENTARYCLASSES

The Complimentary Classes offered include Hair, Nail, Skin and Business Classes.

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The complimentary education provided at ISSE Midwest is made available in part because of the Joseph L. Weir Trust. The Trust was established in 1984 by the estate of Joseph Weir for

charitable and education purposes. Joseph’s record of industry involvement was remarkable. He joined the National Hairdressers

and Cosmetologists Association (NHCA) in 1947, became active on the Board of Directors in 1954, served as president of the

Board for three terms and received honorary lifetime membership in 1974. Joseph also led in the development of the cosmetology

school accrediting system still in use today.

ABOUT OUR COMPLIMENTARY EDUCATION




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Bonnie MegowanCaribbean Quick CutsSunday, 12:00pm – 1:30pm, Room 4Monday, 2:00pm – 3:30pm, Room 6Learn the tools and techniques to create three easy breezy haircuts that are perfect for cruises and vacation looks! Discover how cutting techniques such as surf board layering, flat razoring, pinch and slide cutting, squeeze cutting, and banded cutting can be used in a variety of today’s styles.

Chad SealeAvant Garde Wigs Made EasySunday, 4:00pm – 5:30pm, Room 6Monday, 10:00am – 11:30am, Room 5Take the mystery and expense out of Avant Garde wig making. By utilizing household items alone, Chad Seale will be creating an entire hair piece right before your eyes. It’s time to even the playing field and expand your repertoire of skills by adding fast and easy wig making to your skill set.

Charla SaloaneMastering Textures, Curl Patterns, Elasticity, and PorositySunday, 10:00am – 11:30am, Room 4Monday, 10:00am – 11:30am, Room 6Explore, learn and master multi- textural and dimensional curl patterned hair. This class gives you a theoretical and practical understanding about controlling and maintaining coily, curly and wavy types of hair without the use of chemicals. That way you can identify hair types and diagnose the state and condition of hair so you can be effective in creating salon and home maintenance hair care solutions for every client.

Chasity DoganThe Natural Movement by NuExpressionsMonday, 10:00am – 11:30am, Room 4This class will empower you by removing the hit or miss aspect from your approach to natural hair. Understanding textures and coil patterns will not only unleash the diversity of natural hair styling, it’s also essential in nurturing, maintaining or restoring hair to its natural state.

Chuck CapleYou Can’t Fake Good HaircuttingSunday, 2:00pm – 3:30pm, Room 6It’s easy to fake some things but certain things cannot be counterfeited and haircutting is one of them. Haircutting is an art and just like art the end result needs to come together and make sense. This class with help you learn how to master haircutting since you can’t fake it!

Debbi TenneyIntroduction to Short2long Hair ExtensionsSunday, 2:00pm – 3:30pm, Room 3Sunday, 4:00pm – 5:30pm, Room 4Monday, 12:00pm – 1:30pm, Room 3In this Short2long presentation everyone will learn how they can benefit by adding hair extension services to their salon menu. Hair extensions are the fasted growing segment of the beauty industry. We will arm you with different methods so you have a clear understanding of what products would be better for your individual clients.

Hair

Complimentary Classes The Complimentary Classes offered include Hair, Nail, Skin and Business Classes.

events



DJ Riggs and Berry BachenTrend Interpretation with MAINENTRANCESunday, 4:00pm – 5:30pm, Room 3This program focuses on transforming these directions into concrete, client appropriate styles. During this demonstration MAINENTRANCE Creative Directors DJ Riggs and Berry Bachen will combine technique and trend research to create actual, real-time concepts. Trend Interpretation will put you ahead of the curve and beyond the competition!

Eli ManchaLock & Loaded Presents 3D Sculpting: D.esign D.econstruct D. ressSunday, 12:00pm – 1:30pm, Room 5Join 2011 NAHA Hairstylist of the Year and Lock & Loaded’s artistic director Eli Mancha for this watch and learn demo in men’s trend cutting. 3D Sculpting provides stylists with the foundation and tools to execute the latest trends. 3D Sculpting is a simplified step by step system not based on trends, but more on the basic shapes that serve all and any looks.

Elijah MackAndis Presents: Green With EnvyMonday, 12:00pm – 1:30pm, Room 4There is a lot of green to be grabbed in the clipper cutting business. Andis has introduced the new Envy clipper and this program is designed to empower barbers and cosmetologists to pick up this exciting new tool. Attendees will return to their shops and salons with tips, tricks and information that will change their clipper cutting forever and build a clipper cut clientele that will make other clipper cutters green with envy.

Gary GerardGary Gerard’s “Dry Cutting Phenomenon”Sunday, 10:00am – 11:30am, Room 5Gary Gerard is demonstrating the exciting Dry Cutting Phenomenon for long hair while raising your standards and introducing Free-Style Haircutting techniques. Gerard’s vision will jump start you’re thinking into the future of Creative Design cutting. Plus, get a glimpse of his unique and beautiful looks in his “Titanium Magic” collection.

Gary GerardGary Gerard’s “Titanium Magic” CollectionSunday, 2:00pm – 3:30pm, Room 5Gary Gerard takes you through his new “Titanium Magic” Collection featuring Leaf-cutting techniques empowering your artistic freedom for specialized effects, shapes, and designs. Gerard also shares his simplified Quadrangle Principle of Haircutting which incorporates emphasis on Ergonomics, the scientific study of harmony in body and shear positioning while cutting.

Mike KargKARG DryHairCutSunday, 12:00 - 1:30pm, Room 6Monday, 10:00am - 11:30am, Room 3Learn The KARG signature long layers, progressive and stable guide, graduation, asymmetric and symmetric bangs, slicing, point-cutting, how to cut hair “in front of your fingers” and much, more. Mike will show you how to use the new KARG Shear K-B Slide Royale and other KARG Shears, and how to market the DryHairCut.

Hair






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Rodney BarnettIntroductory to TrichologySunday, 12:00pm – 1:30pm, Room 3Monday, 12:00pm – 1:30pm, Room 5Thinning hair - receding hair lines - bald spots. Do your clients suffer from these conditions or more? During this presentation you will learn how to identify the many types of alopecia and what options are available for your clients that suffer from these conditions.

Rodrick SamuelsBuild Your Barber Portfolio, “Diversify Your Bonds”Sunday, 10:00am – 11:30am, Room 3Monday, 2:00pm – 3:30pm, Room 5Electricity will be in the air and in the clippers when Andis Educator, Rodrick Samuels presents his NEW Andis clipper cutting concepts for 2012 called “Build Your Barber Portfolio”. Come see and learn the powerful techniques that will send you back to your styling chair with the skills and confidence to change your clipper cutting styles forever.

Stephen Adams and Trixie EsserHot New Ombre Techniques Look and LearnSunday, 10:00am – 11:30am, Room 6Monday, 2:00pm – 3:30pm, Room 3Learn must have color techniques to achieve today’s hottest color trend known as O’MBRE. We will focus on different ways to achieve the O’mbre style with slightly different outcomes ranging from a subtle classic look to a higher fashion style.

SurfaceSurface ‘Glam Rock’ – Trend Cutting & Glamour Styling with Wayne GrundSunday, 2:00pm – 3:30pm, Room 4Surface Glam Rock, 1950’s fashion inspiring hair that has a glamorous rockabilly look with a modern short to long disconnect. Razor cut shattered interiors with directional blunt perimeters. Glam Rock Vogue!

SurfaceSurface MenSunday, 4:00pm – 5:30pm, Room 5Disconnect, Fade, Crop! Master Your Surface Men! Fast and Easy. Core to Trend. Razor, Scissor and Clipper. Building a ‘Men’s Business in a Green World’.

Surface‘Push & Pin’ Long Hair Design with Surface Art TeamMonday, 2:00pm – 3:30pm, Room 4Do you ‘up do’? PUSH your boundaries with fast up styling techniques made easy with the natural styling products of Surface. Learn ‘Twist & Pin’, ‘Push Knot’ and ‘The Braided Roll’ which are perfect for weddings, proms and special occasions. This is the class to learn to create and recreate styles that will WOW your guests.

Hair





800.468.2274probeauty.org/nahafacebook.com/pbabeautyweek@probeautyassoc

events

ARTISTRYTALENT

DEDICATION

COMPETE

Show Off Your Skill!

NAHA entry process opens mid November 2012

Entries due February 8, 2013

BE MORE RECOGNIZED

Hair by 2012 NAHA Finalist Rusty Phillips

July 14, 2013

Mandalay BayResort and CasinoLas Vegas, Nevada

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PBA Members Get Discounts on Entering


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Adam Tran10 Tips for SuccessSunday, 10:00am – 11:30am, Room 7More than just a class about products, this is an opportunity for students to learn vital business skills and nail style techniques to become a professional. If your dreams are to become a stylist, salon owner, or to become your own brand you need to be in this class.

Alicia BestThe Luxury Manicure & Pedicure ‘It is the Experience’Sunday, 12:00pm – 1:30pm, Room 7Monday, 12:00pm – 1:30pm, Room 7See what tools nail technicians can utilize to create a luxurious experience to a basic manicure and pedicure. Alicia demonstrates a basic pedicure with different accents to enhance the experience. This is great for new nail techs who want to upgrade the services they provide by creating a luxurious environment for a basic service.

Alicia BestGraduation, Now What?Sunday, 4:00pm – 4:45pm, Room 7Monday, 2:00pm – 2:45pm, Room 7Sometimes after graduation, nail techs are on their own and aren’t sure what to do next. This workshop gives them a detailed guide on what to do when they have completed their education in the beauty industry. It’s time to help students go beyond the classroom and get into the beauty industry business!

LaShuan Brown-GlennSecrets of CND ShellacSunday, 2:00pm – 3:30pm, Room 7Monday, 10:00am – 11:30am, Room 7Unlock the “Secrets of Shellac” - the original Power Polish - in this inspirational and demonstrative class. Discover unlimited color and style opportunities that will satisfy your client’s every wish and increase your profits!

Nail


events



Elisa DiFalcoLymphlift of the Head, Neck & FaceSunday, 4:00pm – 5:30pm, Room 30Monday, 12:00pm – 1:30pm, Room 30From European elite spas & clinics to the menus of America, Lymphlift of the Head, Neck & Face is the fastest growing modality. Wellness facilities utilize lymphlift for its anti-aging benefits and as a non-surgical facelift that releases the fountain of youth within for cell repair. Now’s the time to learn from an industry leader that owned one of America’s leading clinics to help you build a successful practice utilizing Manual Lymph Drainage.

Eman Jalil and Lisa ShorCoordinate your Makeup with your New Hair Color!Sunday, 10:00am – 11:30am, Room 30Monday, 2:00pm – 3:30pm, Room 30Picking out the right makeup colors is imperative to achieving the perfect look. But if you change up your hair color you need to change up your makeup colors too. Whether you are looking for a new shade or some great tips, this class will give you guidelines to ensure that your makeup and hair complement each other.

Laura FieldsEthnic Skin CareSunday, 2:00pm – 3:30pm, Room 30Monday, 10:00am – 11:30am, Room 30People of Color will represent 35% of the U.S. esthetics market in the next several years. This class focuses on what problems and concerns African-American, Asian, and Latino skin types might encounter and what we, as estheticians, can do for these clients.

Skin


The complimentary education provided at ISSE Midwest is made available in part because of the Joseph L. Weir Trust. The Trust was established in 1984 by the estate of Joseph Weir for charitable and education purposes. Joseph’s record of industry involvement was remarkable. He joined the National Hairdressers and Cosmetologists Association (NHCA) in 1947, became active on the Board of Directors in 1954, served as president of the Board for three terms and received honorary lifetime membership in 1974. Joseph also led in the development of the cosmetology school accrediting system still in use today.






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Bart Foreman and Leah Foreman-KeiserGrow Your Business From The Inside OutSunday, 2:00pm – 3:30pm, Room 12Monday, 12:00pm – 1:30pm, Room 12 There are many ways to grow your business. This session will explore five ways to influence the next sale. Attendees will learn what the real business drivers are for every salon, including generational differences, loyalty and rewards, communications, and how to target underperforming guests. Don’t know what an underperforming guest is? Come and find out.

Charles MarcusHow to Motivate, Lead, and Retain a Winning TeamSunday, 10:00am – 11:30am, Room 12This class is specifically focused for anybody in a management or leadership role in the salon or spa industry. Attendees will learn what it takes to be a visionary leader, how to retain and recruit top people and to motivate, lead and inspire each team member to get the best out of them.

Charles MarcusTaking Your Business to the Next Level: How to Perform as a ChampionSunday, 12:00pm – 1:30pm, Room 12It’s time to focus on the tools and techniques that could take your salon or spa to the next level. Charles Marcus will provide you with cutting edge insights, practical ideas and a new way of thinking so you can be successful in business today and the future.

Elijah MackAndis Co. Presents: “The Beauty of Business”Sunday, 10:00am – 11:30am, Room 11Sunday, 2:00pm – 3:30pm, Room 11Owning your own salon should be a joy, not a burden. When executed properly your business will operate efficiently, exuding beauty. The same way you handle a haircut applies to a business, step by step. The biggest mistake in business is to over complicate the process. Elijah will execute a single haircut during the seminar using four steps and a number of sub steps, demonstrating the effectiveness.

Faye Bailey and Sylvester BaileyHair in the Spirit Tour Presents: A Salon Leadership AnalysisSunday, 12:00pm – 12:45pm, Room 13Sunday, 4:00pm – 4:45pm, Room 13Faye Bailey and team take a creative, fun, humorous, but careful analysis into the mentality of an ethnic salon professional from a leadership and entrepreneurial point of view. It takes into consideration the “game breaker” decisions such as booth rental vs. commission dilemma, part vs. full-time employment, and many more. Emphasis is placed on the individual’s self-analysis, goal setting, and motivations. This course touches the core issues that need to be addressed to succeed in any business!

Jon GonzalesHairdresser’s Roadmap to SuccessSunday, 4:00pm – 5:30pm, Room 12 Step into a class that will help hairdressers and students maximize their full learning potential. It’s time to start reaching higher levels of excellence across the board - personally, professionally and financially. Enjoy Jon’s non nonsense approach to education that is being praised through the U.S. and Canada!

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Jonathan PughSalon & Spa Design EssentialsSunday, 12:00pm – 1:30pm, Room 11Are you planning a new salon or remodel? Then this class is a must. Jonathan Pugh will show the keys of success. Jonathan will review space planning, color trends, retail and reception, materials, timelines and functional equipment choices.

Larry OskinPlay To Win! – Beat The Competition With Quality Customer Service & A Market Driven StrategySunday, 10:00am – 11:30am, Room 13Play to Win! Larry Oskin will present share innovative ideas on how to beat the recession with creative marketing stratgeys, based on strong customer service techniques and programs for salons, day spas and medical spas.

Louis MattassiHiring and Retaining your Rock Star ProfessionalSunday, 2:00pm – 3:30pm, Room 13 Monday, 10:00am – 11:30am, Room 13Your salon team can make or break your businesses. Learn how to recruit, hire, fire and retain employees so you have a solid team. You know your staff supports your salon and your customers; it’s time to see what professionals you should be hiring so you have a rock star staff!

Louis MattassiThe Secrets to Turn your Business Into a Money Making MachineMonday, 2:00pm – 3:30pm, Room 13Owning and/or managing a business if very different that ‘just having a job.’ There are many things you need to take into consideration if you want your business to turn into a money making machine. If you want your business to make YOU money you need to know how to run a business runs, what the economy looks like and have a clear idea on how you can produce extraordinary results!

Millie HaynamBuild Your Brand with BloggingMonday, 10:00am – 11:30am, Room 12Blogging is another online media resource that is booming. If you are struggling to establish yourself and not gaining visibility in your community or the press this is a great class for you! Learn the secret to creating a dynamic blog and get in the game.

Paul DiGrigoliHow to Become a Super InstructorMonday, 10:00am – 11:30am, Room 11Whether you want to improve your skills as a cosmetology instructor or as a platform artist, in this seminar Paul DiGrigoli will show you how to bring your teaching ability to a whole new level. You will learn how to deliver to your students in a way that will not only gets results, but that will continue to drive their spark, their passion and their energy for years to come!

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Sam HennesLearn How to Sell Off Your Last Minute Appointments OnlineSunday, 4:00pm – 5:30pm, Room 11Monday, 12:00pm – 1:30pm, Room 13Learn how you can sell off your last minute appointments rather than having your appointments go unused each day. You can utilize WebOpenings.com to post your open appointments and to help grow your business. In this seminar you will learn more about WebOpenings, what it is and how it can help you become booked solid!

Stephen Adams and Trixie EsserA Day in Salon LifeMonday, 12:00pm – 1:30pm, Room 11A day in the life….This class focuses on the daily experiences you can encounter when working in a salon. You will learn how to be consistent, stay ahead of the game and make money at the same time.

Wayne GrundProfitability In A Green World - Five Keys to SuccessMonday, 2:00pm – 3:30pm, Room 12Are you ‘Branded’ in a Green World? Do you WOW every guest and create WOM FESTS(WORD OF MOUTH)?

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The complimentary education provided at ISSE Midwest is made available in part because of the Joseph L. Weir Trust. The Trust was established in 1984 by the estate of Joseph Weir for charitable and education purposes. Joseph’s record of industry involvement was remarkable. He joined the National Hairdressers and Cosmetologists Association (NHCA) in 1947, became active on the Board of Directors in 1954, served as president of the Board for three terms and received honorary lifetime membership in 1974. Joseph also led in the development of the cosmetology school accrediting system still in use today.


SUPERCHARGE YOUR hair for high octane shine

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COMPETITIONSHair and Nail

77Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/issemw for education updates.




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Competitions ISSE Midwest Hair Competitions Come watch students and professionals compete to gain prestige and honor at the ISSE Midwest competitions in Hall B. 3 unique competition categories will be completed on mannequins. Awards ceremony will begin at 3:30 recognizing all those who participated.

8:30am - 12:30pm Competitor Check-in Begins9:30am - 10:10am Ladies Trend Cut, Color and Style11:30am - 12:00pm Long Hair Bridal1:30pm - 2:30pm Fantasy-Inspired by Hollywood3:30pm - 4:00pm Awards

Nailpro Competition ClassSaturday, November 36:00pm - 7:00pm Room 2This class is a must for the first-time competitor, veteran and anyone interested in competing. Plus, it’s a great opportunity to network and pick up pointers from fellow competitors! Bring your questions and learn everything you need to know about competing successfully. All turn-in entries will be due at this time.

This class reviews:

• What the judges do• How points are calculated• What the staff does• What competition supplies you need• The fine points of the rules governing the specific competitions• What happens during and after the competitions

Nailpro Competitions:Sunday, November 4, Hall BCompetitors Report 7:00am - 8:00am

Soak Off Gel Manicure8:30am - 9:00am

French Twist - One Hand10:00am - 11:45am

Tip & Overlay12:45pm - 4:15pm

Monday, November 5Competitors Report 7:00am -7:30am

Salon Success8:30am - 9:00am

Awards Ceremony3:00pm - 4:00pm

Competition Schedule – Sunday, November 4, Hall B

Nailpro Competitions

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All credentials must be accompanied by a photo ID. No children under the age of 16, including infants, will be permitted on the show floor or in classrooms. No strollers, rolling carts or bags with wheels of any kind will be permitted on the show floor. A cart and bag check will be available in the convention center lobby.The Professional Beauty Association (PBA), producers of the International Salon and Spa Expo Midwest (ISSE Midwest) is committed to providing a professional atmosphere. ISSE Midwest is open to all licensed professionals, cosmetology students and instructors. Non-exhibiting manufacturers and distributors are not eligible to attend the show unless they are current members of PBA. All attendees are required to show proof of license and a photo ID before entering the show.

Show Hours:Sunday, November 4, 2012: 9:00am - 6:00pmMonday, November 5, 2012: 9:00am - 5:00pm

Expo Ticket Pricing:Licensed Professionals- One Day Only $60 | Two Day $100Students- One Day Only $35 | Two Day $60

Accepted Professional Credentials:• Salon/Spa business license denoting salon/spa ownership• Cosmetology, Nail Technician, Esthetician license (including international license)• Massage Therapist license• Makeup Artist Union Card• Temptu Pro Artist Card• MAC Pro Card• Smashbox Pro Card• PBA Member ID • Other beauty association membership card (CCA, ISPA, etc.)• Sally’s Professional Card (red)• SalonCentric Card (blue)• CosmoProf Proclub Card• Cosmetology School Business, State License or School ID card• Student ID or letter from certified instructor on school letterhead• Business card from a legitimate salon with your name on it• Letter from salon/spa owner on certified letterhead (including owner’s business card)• W-2 form

All credentials must be accompanied by a photo ID. No Exceptions.

Show Policy


EDUCATIONCOMPETITIONS

BUSINESS

866.229.2836 (301.694.5243)

probeauty.org/isselb

January 26 - 28, 2013Long Beach, California

Hair by 2012 NAHA Finalist Sal Misseri

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EXPERIENCE THE BIGGEST & BEST BEAUTY EXPO ON THE WEST COAST

January 26-28, 2013

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800.468.2274probeauty.org/isselbfacebook.com/pbaisse@probeautyassoc

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PBA Members Get in Free! *

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COMPANYDIRECTORY



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1102Acific, Inc.1155 Camino Del Mar #124Del Mar, CA 92014United StatesTel: 619-993-8437Fax: 760-888-0346www.bingo-haircare.com

1113Alpha Tool International Inc87 Walker Street, Basement B1 New York, NY 10013United StatesTel: 212-966-3064www.alphatoolusa.com

133, 617Andis Company1800 Renaissance Blvd. Sturtevant, WI 53177United StatesTel: 262-884-2664Fax: 262-884-1100www.andis.com

601Aon Commercial Solutions159 East County Line Road Hatboro, PA 19040United StatesTel: 215-773-4942Fax: 800-567-4028www.affinitysmallcommercial.com

919Ardell2220 Gaspar AvenueLos Angeles, CA 90040United StatesTel: 323-728-2999Fax: 323-728-1100www.aiibeauty.com

Company Directory906B&S Beauty Supply61 Saint James Place New York, NY 10038United StatesTel: 212-693-2646Fax: 212-693-2659www.bns-beautysupply.com

312BaByLiss1 Cummings Point Road Stamford, CT 06902United StatesTel: 203-316-4315Fax: 203-213-4325www.conair.com

1115BeautyProUnit 20 Silveroaks Farm Waldron, Sussex TN21 ORSUnited KingdomTel: 0044-01273-323232www.beautypro.com

1017Belvedere USA Corporation1 Belvedere Blvd. Belvedere, IL 61008-8596United StatesTel: 815-547-2020Fax: 815-544-2999www.belvedereco.com

126Blinc Inc.1141 S Rogers Circle, Suite 9Boca Raton, FL 33487United StatesTel: 561-300-2727Fax: 561-300-2730www.blincinc.com

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1006Body Toolz Inc.1058 Silver Star Street Henderson, NV 89002United StatesTel: 702-614-7492Fax: 702-385-4615www.BodyToolz.com

508Bonika Shears4221 Hopkins Lake Drive Duluth, GA 30096United StatesTel: 770-263-7004Fax: 770-263-0345www.Bonika.com

1108Bric McMann12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064

1117Bronner Bros.2141 Powers Ferry Road, Suite 300Marietta, GA 30067United StatesTel: 770-988-0015Fax: 770-953-0848www.upscalemagazine.com

1016BSG Credit Booth3001 Colorado Blvd. Denton, TX 76210United StatesTel: 940-297-2128Fax: 940-297-2951www.cosmoprofbeauty.com

Company Directory1433BSG VALUE CENTER3001 Colorado Blvd.Denton, TX 76210United StatesTel: 940-297-2128Fax: 940-297-2951www.cosmoprofbeauty.com

1008California Mango12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064www.californiamango.com

813China Glaze2220 Gaspar AvenueLos Angeles, CA 90040United StatesTel: 323-728-2999Fax: 323-728-1100www.aiibeauty.com

1233Cinderella Hair12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064www.cinderellahair.com

913Clean & Easy2220 Gaspar AvenueLos Angeles, CA 90040United StatesTel: 323-728-2999Fax: 323-728-1100www.aiibeauty.com


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119CND1125 Joshua Way Vista, CA 92081United StatesTel: 760-936-4288Fax: 760-599-1267www.CND.com

716ColorRevolution24922 Anza Drive, Suite F Valencia, CA 91355United StatesTel: 818-786-8877Fax: 818-786-8887www.colorevolution.com

1007Colours of Joy, Inc.3960 Studebaker Road Long Beach, CA 90808United StatesTel: 562-938-7572Fax: 562-420-9255www.coloursofjoy.com

707Columbia Cosmetics Mfg., Inc.1661 Timothy Drive San Leandro, CA 94577United StatesTel: 510-562-5900Fax: 510-562-3544www.columbiacosmetics.com

312Conair1 Cummings Point Road Stamford, CT 06902United StatesTel: 203-316-4315Fax: 203-213-4325www.conair.com

Company Directory506Cosmetics Factory, Inc.2834 Hammer Avenue, #520 Norco, CA 92860United StatesTel: 951-735-8787Fax: 951-735-8688www.emani.com

406Creative Age Publications7628 Densmore Avenue Van Nuys, CA 91406United StatesTel: 818-782-7328Fax: 818-782-2913www.creativeage.com

800Creative Beauty Concepts: Artizen and Valera8040 Ridgeway Avenue Skokie, IL 60076United StatesTel: 847-676-1950Fax: 847-329-7278www.artizenusa.com

125Crisace Hair Extensions1-155 McIntosh Drive Markham, ON L3R 0N6CanadaTel: 416-293-8783Fax: 416-293-8786www.crisace.com

907Crown Industries, Inc.10769 Broadway, Suite B354Crown Point, IN 46307United StatesTel: 219-791-9930Fax: 219-791-9931www.crownbrush.com

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1027Dashing Diva1 Harbor Park Drive Port Washington, NY 11050United StatesTel: 516-621-6565Fax: 516-625-0064www.dashingdivapro.com

406DAYSPA Magazine7628 Densmore Avenue Van Nuys, CA 91406United StatesTel: 818-782-7328Fax: 818-782-2913www.creativeage.com

801Dennis Bernard / Total Image Hair Designs142 Ely Harmony RoadFreehold, NJ 07728United StatesTel: 732-308-9932Fax: 732-308-9608www.DennisBernard.com

110DiGrigoli Seminars1578 Riverdale Street West Springfield, MA 01089United StatesTel: 413-827-8888Fax: 413-827-8026www.digrigoli.com

107DreamCatchers International3535 E Coast Highway, Suite 242 MezzanineCorona Del Mar, CA 92625United StatesTel: 949-333-5098Fax: 949-387-6865www.dreamcatchers.com

Company Directory306Earthly Body Products21900 Plummer Street Chatsworth, CA 91311United StatesTel: 818-993-3880Fax: 818-717-9334www.marrakeshhaircare.com

1332Enzo Milano3303 Harbor Blvd., Suite E-8Costa Mesa, CA 92626United StatesTel: 714-429-1401Fax: 949-242-2881www.enzomilano.com

141Export Magazine3705 Greenfield Avenue #4 Los Angeles, CA 90034United StatesTel: 310-838-3484www.exportmagazine.net

1106Eye Kandy Cosmetics115 E Berrie Lane Brookside, UT 84782United StatesTel: 435-668-3303Fax: 435-574-6496www.eyekandycosmetics.com

1012EZ Flow2220 Gaspar Avenue Los Angeles, CA 90040United StatesTel: 323-728-2999Fax: 323-728-1100www.aiibeauty.com


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925Farouk Systems Inc.250 Pennbright, Suite 150Houston, TX 77090United StatesTel: 281-876-2000Fax: 281-885-5500www.farouk.com

136Fi Hair Gear8140 Yonge StreetThornhill, ON L4J 1W5CanadaTel: 905-893-2533Fax: 905-771-1853www.fihair.com

333G The Body Art Professional2311 W. 205th Street, Suite 103 Torrance, CA 90501United StatesTel: 310-787-8700Fax: 310-787-8228www.glimmerbodyart.com

139G.M. & Associates - EGO Professional31131 Via Colinas, Suite 607Westlake Village, CA 91362United StatesTel: 818-889-2201Fax: 818-889-2204

1015Garfield International Company, Inc.15977 Heron Avenue La Mirada, CA 90638United StatesTel: 714-690-5958Fax: 714-690-5957www.garfieldint.com

Company Directory725Gelish6840 N. Oak Gladstone, MO 64118United StatesTel: 800-473-6062Fax: 816-468-7931www.nailharmony.com

1219Genie Beauty Products12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064www.geniebeauty.com

1313Gerard’s Int’l Adv. Haircutting Center2519 Van Ness Avenue San Francisco, CA 94109United StatesTel: 415-441-1156Fax: 415-441-9686www.garygerard.com

712Gigi2220 Gaspar AvenueLos Angeles, CA 90040United StatesTel: 323-728-2999Fax: 323-728-1100www.aiibeauty.com

808Glitter Therapy12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064www.glittertherapy.com

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500Hair Addictionz15045 W. Windsor Avenue Goodyear, AZ 85395United StatesTel: 623-374-2874Fax: 623-478-1411www.hairaddictionz.com

602Harco Publishing1300 Bay Street, 2nd FloorToronto, ON M5R 3K8CanadaTel: 416-923-1111www.canhair.com

507Hattori Hanzo Shears3941 Park Drive #20-446 El Dorado Hills, CA 95762United StatesTel: 541-556-6923Fax: 541-603-0478www.hattorihanzoshears.com

619Hempz/PBI Group, Inc.15770 N. Dallas Parkway, Suite 700Dallas, TX 75248United StatesTel: 972-763-4343Fax: 972-763-4353www.hempzproducts.com

1208Hold N Touch 12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064

Company Directory1308I Hair12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064www.cinderellahair.com

713IBD2220 Gaspar AvenueLos Angeles, CA 90040United StatesTel: 323-728-2999Fax: 323-728-1100www.aiibeauty.com

1214Infinity Hair Fibers31745 Mound Road Warren, MI 48092United StatesTel: 586-703-0484

812It’s So Easy, Body Drench, Seche2220 Gaspar Avenue Los Angeles, CA 90040United StatesTel: 323-728-2999Fax: 323-728-1100www.aiibeauty.com

607Jatai International6980 Hermosa Circle, Unit JBuena Park, CA 90620United StatesTel: 714-670-9400Fax: 714-670-9440www.jatai.net


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400JNXCEL Salon ProductsPO Box 247 Audurn, MA 01501United StatesTel: 508-755-9699Fax: 508-755-1915www.jnxcel.com

118Johnny B Hair Care6444 Fleet Street Commerce, CA 90040United StatesTel: 323-201-6280Fax: 323-201-6286www.johnnybhaircare.com

438Kadori Hair383 Heritage Drive Calgary, AB T2H 2Y1CanadaTel: 855-452-3674Fax: 855-818-1829www.kadorihair.com

132Karg Inc. New York350 5th Avenue, Suite 7116New York, NY 10118United StatesTel: 917-225-9626www.mikekarg.com

1212Kashi Shears7578 Presidents Drive, Suite AOrlando, FL 32809United StatesTel: 407-850-2119Fax: 407-850-9075www.mastershears.com

Company Directory1000Krest Combs707 Lancaster Street Leominster, MA 01453United StatesTel: 978-537-1244Fax: 978-840-0132www.krestcombs.com

809La Academia423 Park Newport #407 Newport Beach, CA 92660United StatesTel: 949-525-0657Fax: 949-644-4318www.raulmartez.com

406Launchpad Magazine7628 Densmore Avenue Van Nuys, CA 91406United StatesTel: 818-782-7328Fax: 818-782-2913www.creativeage.com

1307LeChat Nail Care Products228 Linus Pauling Drive Hercules, CA 94547United StatesTel: 510-741-9998Fax: 510-741-1628www.lechatnails.com

302Martin Parson - Intermar Productions2516 Parmeer Drive Mississauga, ON L5C 3B2CanadaTel: 800-576-2249Fax: 905-275-3045www.martinparsons.com

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1216Migraine MiraclePO Box 40444 Ft. Worth, TX 76140United StatesTel: 817-516-7037Fax: 817-516-8165www.kellylott.com

1213Mikal Clay Hair and Body2605 S. Indiana #1904Chicago, IL 60616United StatesTel: 630-675-6565Fax: 866-678-4855www.mikalclay.com

717The Mikal Corp.4382 Mount Carmel Tobasco RoadCincinnati, OH 45244United StatesTel: 513-528-5100Fax: 513-528-8264www.mikal.com

1207Milano Software9-40 Vogell Road Richmond Hill, ON L4B 3N6CanadaTel: 905-884-4888Fax: 905-884-9505www.milanosoftware.com

606Millennium by Harms Software, Inc.85 Fulton Street, Building 9-ABoonton, NJ 07005United StatesTel: 973-402-9500Fax: 973-402-8810www.harms-software.com

Company Directory1319MINDBODY, Inc.4051 Broad Street #220 San Luis Obispo, CA 93401United StatesTel: 805-476-2760Fax: 866-759-7958www.mindbodyonline.com

106Modern Salon Media1560 Newberry Road, Suite 1-319Newbury Park, CA 91320United StatesTel: 805-498-3475Fax: 805-498-3457www.modernsalon.com

406NAILPRO Magazine7628 Densmore Avenue Van Nuys, CA 91406United StatesTel: 818-782-7328Fax: 818-782-2913www.creativeage.com

1109Natural Hair12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064

1206NuExpressions2141 Powers Ferry Road, Suite 300Marietta, GA 30067United StatesTel: 770-988-0015Fax: 770-953-0848www.upscalemagazine.com


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625Olivia Garden2102 Kelley Court Pittsburg, CA 94565United StatesTel: 925-431-3636Fax: 925-431-3641www.oliviagarden.com

633OPI Products, Inc.13034 Saticoy Street North Hollywood, CA 91605United StatesTel: 818-759-5724Fax: 818-759-5784www.opi.com

819Oster Professional Products/Arius Eickert Co.2381 Executive Center DriveBoca Raton, FL 33431United StatesTel: 561-912-4271Fax: 561-912-4448www.osterstyle.com

733P&G Salon Professional6109 DeSoto Drive Woodland Hills, CA 91367United StatesTel: 800-829-4422www.pgsalonpro.com

806Passion Beauty, Inc.11953 Prairie Avenue Hawthorne, CA 90250United StatesTel: 310-263-7360Fax: 310-263-7365www.passionbeauty.com

Company Directory1002Patty’s International Books18112 Raymound Street Fontana, CA 92336United StatesTel: 909-822-6879Fax: 909-889-8313www.pattysintbooks.com

124PayPal Here29 W 17th Street, 2nd Floor New York, NY 10011United StatesTel: 212-242-2417Fax: 212-242-2419

146Professional Beauty Association15825 N. 71st Street, Suite 100 Scottsdale, AZ 85254United StatesTel: 480-455-3433Fax: 480-905-0708www.probeauty.org

933Pibbs133 -15 32nd Avenue Flushing, NY 11354United StatesTel: 718-445-8046Fax: 718-461-3910www.Pibbs.com

812ProLinc Cosmetics, Inc.755 N. Country Club Drive, Suite 7Mesa, AZ 85201United StatesTel: 480-668-8700Fax: 480-668-8808www.prolinc.com

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1013Ranco Industries3421 Rusk Houston, TX 77003United StatesTel: 800-228-5543www.rhinomats.com

312Rusk, Inc.1 Cummings Point Road Stamford, CT 06902United StatesTel: 203-316-4315Fax: 203-213-4325www.conair.com

1112Salon Design Center (SDC)5700 Darrow Road Hudson, OH 43216United StatesTel: 330-528-6817Fax: 888-317-1422www.cosmoprofbeauty.com

339Salon Iris Software30475 South Wixom Road, Suite 100Wixom, MI 48393United StatesTel: 800-527-7600Fax: 734-943-6018www.SalonIris.com

1217Salon Skins31745 Mound Road Warren, MI 48092United StatesTel: 586-703-0484www.salonskins.com

Company Directory112SalonBooker by GramercyOne22 Cortlandt Street, Floor 18 New York, NY 10007United StatesTel: 646-695-0581www.salonbooker.com

409SalonSwipe210 N Maiden AvenueFullerton, CA 92832United StatesTel: 714-257-9930Fax: 714-257-9895www.salonswipe.com

918Salontech57 Seaview Blvd. Port Washington, NY 11050United StatesTel: 516-941-3463Fax: 516-941-3493www.salontech.com

407Salonwear2525 Nevada Avenue N #305 Minneapolis, MN 55427United StatesTel: 800-635-3323Fax: 763-545-4318www.salonwear.com

312Satin Smooth1 Cummings Point Road Stamford, CT 06902United StatesTel: 203-316-4315Fax: 203-213-4325www.conair.com


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719Scruples, Inc.8231 214th Street W.Lakeville, MN 55044United StatesTel: 952-469-4646Fax: 952-469-1620www.scrupleshaircare.com

1107Sensei Shear Systems / Via San Francisco130 East 4th Street Pittsburg, CA 94565United StatesTel: 925-439-9149Fax: 925-439-9155www.onestopsalon.com

706Shark Fin Shears Company961 Route 10 East, Suite 1-D Randolph, NJ 07869United StatesTel: 973-527-7233Fax: 973-527-7234www.sharkfinshears.com

1312Sheen Magazine22 Howard Creek Road Fountain Inn, SC 29644United StatesTel: 504-875-1875Fax: 864-862-6285www.sheenmagazine.com

700Short2Long325 Central AvenueSarasota, FL 34236United StatesTel: 941-955-8508Fax: 941-955-4365www.short2long.com

Company Directory807Smart Beauty2140 E. Southlake Blvd., Suite L505Southlake, TX 76092United StatesTel: 817-237-0551Fax: 866-469-7104www.smartbeautyus.com

1336Smockers12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064www.smockers.com

708Spa 2911 LLC12224 S Fairway Circle Unit D Blue Island, IL 60406United StatesTel: 708-629-0661www.spa2911.com

816Steve’s Cool Stuff310 N Buffalo Cleburne, TX 76033United StatesTel: 817-657-9081Fax: 817-645-2745

1222STX2500 West Higgins #250Hoffman Estates, IL 60169United StatesTel: 800-766-4778Fax: 818-716-7577www.salontranscripts.com

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1209SureThik, Inc.24 - 8888 Keele Street Concord, ON L4K 2N2CanadaTel: 416-427-9399Fax: 905-532-9184www.suretint.com

1422Surface Hair2 - 501 Cartwright Street Saskatoon, SK S7T 1E1CanadaTel: 306-651-6035Fax: 306-651-6041www.surfacehair.com

1306T Hair12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064www.cinderellahair.com

114Takara Belmont USA3010 Woodcreek Drive, Suite DDowners Grove, IL 60515United StatesTel: 732-469-5000Fax: 630-960-1301www.takarabelmont.com

432Tamsco Shears and Instruments7633 W 100th Place Bridgeview, IL 60455United StatesTel: 708-430-7777Fax: 708-430-7873www.tamsco.biz

Company Directory1318Tessa12304 McCann Drive Santa Fe Springs, CA 90670United StatesTel: 562-903-1063Fax: 562-903-1064

122The EmpowermentInternational Group Inc.3443 Whilabout Terrace Oakville, ON L6L 0A7CanadaTel: 905-847-2323

433TIGI1655 Waters Ridge Drive Lewisville, TX 75057United StatesTel: 214-533-8200Fax: 972-353-0453www.tigihaircare.com

1033Turbo Power31-40 Downing Street Flushing, NY 11354United StatesTel: 888-715-6100Fax: 718-961-2393www.turbopowerinc.com

825Venique, Inc.PO Box 1746 Studio City, CA 91614United StatesTel: 855-708-3600www.veniquenail.com


96



1001Vulsini7 Cranley Road Hersham, Surrey KT12 5BXUnited KingdomTel: 0044208 816 8161www.vulsini.com

718Wahl / Kayline2900 N Locust StreetSterling, IL 61081United StatesTel: 815-625-6525Fax: 815-625-7073www.wahlpro.com

600WebOpenings303 Park Avenue South, Suite 1295New York, NY 10010United StatesTel: 646-736-1900Fax: 866-442-2180www.webopenings.com

613Woody’s Quality Grooming2220 Gaspar Avenue Los Angeles, CA 90040United StatesTel: 323-728-2999Fax: 323-728-1100www.woodysgrooming.com

1218Worcester Reading Company769 Washington Street, PO Box 355Auburn, MA 01501United StatesTel: 508-832-2121Fax: 508-832-8554www.haircentral.com

Company Directory702Zenagen510 Columbia Avenue #1386Franklin, TN 37064United StatesTel: 954-667-9361www.zenagen.com

115ZOTOS Professional10600 West Higgins Road, Suite 710Rosemont, IL 60018United StatesTel: 847-390-1998Fax: 847-390-6701www.zotos.com



events

97


Booth# Booth#Company Name Company Name


Product Categories

906

707

1216

708

1433

508

800

125

136

400

132

1000

1212

625

918

118

906

1219

400

438

132

625

1002

407

1336

1307

133, 617

1433

1313

819

718

707

306

925

906

1433

925

500

733

719

807

126

707

306

619

708

1117, 1206

801

1313

400

302

141

1002

1218

B&S Beauty Supply

Columbia Cosmetics Mfg., Inc.

Kelly Lott Productions, LLC

Spa2911 LLC

Beauty Systems Group/BSG/Cosmoprof Beauty Systems

Bonika Shears

Creative Beauty Concepts, Turbo Power, Applitech, Valera,

Resthairation, Artizen

Crisace Hair Extensions (Interpop Products)

Fi Hair Gear

JNXCEL Salon Products

Karg Inc. New York

Krest Combs

Master Shears

Olivia Garden

SalonTech / AST Systems

Atlas Wholesale/Johnny B Hair Care

B&S Beauty Supply

Genie Beauty Products


Kadori Hair

Karg Inc. New York

Olivia Garden

Patty’s Books

Salonwear

Smockers

Le Chat/Dare to Wear

Andis Company


Gerard’s Int’l Adv. Haircutting Center

Oster Professional Products/Arius Eickert Co. (Jarden)

Wahl Clipper Corp.


Earthly Body Products

Farouk Systems Inc.

B&S Beauty Supply


Farouk Systems Inc.

Hair Addictionz

P&G Salon Professional

Scruples, Inc.

Smart Beauty

Blinc Inc.



PBI Group, Inc.

Spa2911 LLC

Bronner Brothers

Dennis Bernard Inc.



Martin Parson - Intermar Productions

MTE Edizioni/Export Magazine

Patty’s Books

Worcester Reading Company

Aromatherapy Brushes & Combs

Capes / Clothing

Clippers

Bath Products

Bleach / Hair Color

Body Skin Care

Books/Posters/Appointment Schedules






events



98





Product Categories

1433

119

1027

925

1307

633

508

119

800

125

1027

801

136

1313

132

1216

1307

302

106

733

146

706

718

1218

125

107

500

1212

700

500

1212

807

906

1006

707

619

1433

306

925

733

619

918

1209

707

506

1106

126

807

306

1113

906

1115

1017

114

1001

718

1307


CND

Dashing Diva - KMC Exim Corp

Farouk Systems Inc.


OPI Products, Inc.

Bonika Shears

CND





Dennis Bernard Inc.

Fi Hair Gear


Karg Inc. New York



Martin Parson - Intermar Productions

Modern Salon Media/Vance Publishing


Professional Beauty Association

Shark Fin Shears Company (Formerly Hisaki Shear Company)

Wahl Clipper Corp.



DreamCatchers International/Hair Tech International

Hair Addictionz

Master Shears

National Hair Center

Hair Addictionz

Master Shears

Smart Beauty

B&S Beauty Supply

Body Toolz Inc.


PBI Group, Inc.



Farouk Systems Inc.


PBI Group, Inc.


SureThik, Inc.


Emani Green Professional Cosmetics

Eye Kandy Cosmetics

Blinc Inc.

Smart Beauty


Alpha Tool International Inc.

B&S Beauty Supply

BeautyPro

Belvedere USA Corporation

Takara Belmont USA

Vulsini

Wahl Clipper Corp.


Color / Enamel / Lacquer Education / Consulting

Extensions / Wigs

Eyelashes

Facial Skin Care

Conditioners / Treatments

Cosmetics - Natural/Organic/Mineral

Equipment / Fixtures/ Furniture / Décor



events

99




Product Categories

114

1001

708

1006

508

1233

1219

607

1307

1212

1109

1336

1306

1115

407

1216

1001

118

1433

801

306

925

1313

607

132

733

619

719

1209

718

133, 617

800

438

1212

918

1107

800

801

607

1000

625

819

407

1107

1218

Takara Belmont USA

Vulsini

Spa2911 LLC

Body Toolz Inc.

Bonika Shears

Cinderella Hair/Golden Supreme


Jatai International


Master Shears

Natural Hair

Smockers

T-Hair

BeautyPro

Salonwear


Vulsini



Dennis Bernard Inc.


Farouk Systems Inc.


Jatai International

Karg Inc. New York


PBI Group, Inc.

Scruples, Inc.

SureThik, Inc.

Wahl Clipper Corp.

Andis Company



Kadori Hair

Master Shears


Sensei Shear Systems / Via San Francisco



Dennis Bernard Inc.

Jatai International

Krest Combs

Olivia Garden

Oster Professional Products/Arius Eickert Co. (jarden)

Salonwear



Spas / Saunas / Baths

Tools & Implements

Wellness

Towels

Styling Products / Tools

Sundries






events



100





Product Categories

119

1027

1219

607

1307

1336

118

1433

125

801

306

925

733

619

719

1209

1433

1006

508

800

1313

607

132

1212

625

819

1107

706

339

600

606

1207

1319

1222

112

409

1433

119

1027

1219

1307

1336

1006

119

1027

607

1307

1212

1115

1115

306

1216

1001

508

707

800

306

438

407

CND



Jatai International


Smockers




Dennis Bernard Inc.


Farouk Systems Inc.


PBI Group, Inc.

Scruples, Inc.

SureThik, Inc.


Body Toolz Inc.

Bonika Shears




Jatai International

Karg Inc. New York

Master Shears

Olivia Garden

Oster Professional Products/Arius Eickert Co. (jarden)


Shark Fin Shears Company (Formerly Hisaki Shear Company)

Daysmart Software /Salon Iris Software

GoLoyal Inc.

Harms Software, Inc.

Milano Software

MINDBODY, Inc

Salon Transcripts

SalonBooker

SalonSwipe


CND




Smockers

Body Toolz Inc.

CND


Jatai International


Master Shears

BeautyPro

BeautyPro



Vulsini

Bonika Shears





Kadori Hair

Salonwear

Files & Buffers Shampoo / Cleansers

Shears

Software/Computers/Web Services

Gels / Acrylics / Wraps

Manicure & Pedicure Products

Massage

Private Label / Contract Manufacturing

events



Bonika ShearsBooth #508Save $5! Bonika Shears is offering $20 Shear Sharpening on site for PBA members only! (nonmember price $25) Kadori Hair Booth #438PBA members receive $15 OFF any Kadori flat iron (nonmember show price $75) or Kadori 2in1 curling wand (nonmember show price $65). Cannot be combined with any other offer.

DiGrigoli Seminars Booth #110Don’t miss this once in a lifetime special deal! PBA Members get 10% OFF any of these products: Paul DiGrigoli’s CDs, DVDs, and his book, Booked Solid – All weekend long!

SalonBooker by GramercyOne Booth #112SalonBooker is a leading online scheduling, point-of-sale and business management software for the beauty industry. PBA Members receive 20% OFF your SalonBooker sign-up fee at ISSE Midwest!

SureThik Booth #1209Visit SureThik and receive 10% OFF entire purchase for PBA Members only.

Zotos Professional Booth #115 PBA Members receive 10% off all Bain de Terre show deals -- at ISSE Midwest Only!

Members Save Money

Attention Professional Beauty Association Members:

Not a PBA Member Yet?

PBA Member exhibitors are offering the lowest prices available at ISSE Midwest - and exclusively for PBA Members! Pick up your member lanyard at PBABooth #146 and be sure to wear it to take advantage of these sweet deals atISSE Midwest!

PBA Member-to-Member Program

See Show Special on page 18. Visit Booth #146 and join today. (ticket price applied to membership)

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ISSE Midwest On Site Show Guide

Documents

Transcript of ISSE Midwest On Site Show Guide