ISSE Long Beach 2011 On Site Program

probeauty.org/isselb • 866.229.2386 (301.694.5243)1

probeauty.org/isselb • 866.229.2386 (301.694.5243) 2 probeauty.org/isselb • 866.229.2386 (301.694.5243)3

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Discover the Possibilities at ISSE Long Beach 2011!International Fashion TheaterFeaturing the most talented platform stylists and manufacturer artists from across the globe!

Technical TheaterGetting up close and personal with the latest trends and techniques in cutting, coloring and styling!

Latino Fashion TheaterShowcasing the diversity of the beauty industry and highlighting the amazing work of Latino artists!

Hands-On EducationGiving attendees the chance to learn from doing with the industry’s top innovators and educators driving today’s most popular looks!

North American Hairstyling Awards (NAHA) RoomSharing the insights of NAHA veterans to help create your signature look and join the nation’s top stylists!

Massage and Wellness EducationProviding massage therapists with an in-depth understanding of the latest techniques! CE credits available for licensed massage therapists.

New for 2011! ISSE Long Beach presents the EstheticsAmerica & Wellness Pavilion, devoted entirely to the art of spa and wellness and featuring CIDESCO USA Education.

Complimentary EducationAdding extra value to your ISSE experience - Enjoy complimentary classes in hair, color, nails, skincare and business!

Expo FloorPutting you in touch with more than 400 quality manufacturers from across the globe showcasing the latest and greatest beauty tools and products!

Long Beach Convention Center300 East Ocean BoulevardLong Beach, California 90802

ISSE 2011 Dates and TimesSaturday January 29Sunday January 30Monday January 31

ISSE 2011 Expo TicketsSaturday Only: January 291 Day: 30 or 312 Day: 30 + 313 Day: 29 + 30 + 31

$40$60$80$100

1:00pm – 6:00pm9:00am – 6:00pm9:00am – 5:00pm

facebook.com/pbaisse

ISSE Long Beach is produced by the Professional Beauty Association (PBA), which is led by industry volunteers and made up of salons and spas, beauty professionals, distributors and manufacturers who are dedicated to improving their individual businesses, careers and the industry as a whole. Learn more at probeauty.org.

Welcometo the Biggestand The BesT

Beauty Expo & Educational Event on the West Coast


Theater and Paid Education Schedule

Complimentary Education Schedule

International Fashion Theater

Technical Theater

Latino Fashion Theater

Hands-On Education

Show Floor Map

EstheticsAmerica & Wellness Pavilion

Massage and Wellness Education

Complimentary Hair Education

NAHA Room

Complimentary Nail Education

Nailpro Nail Competition

Complimentary Skin Education

CIDESCO USA Education

Business Headquarters

Night Out Party

Exhibitor List

Ticket Policy

TABLE OF CONTENTS

Welcometo the Biggestand The BesT

Beauty Expo & Educational Event on the West Coast

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Monday, January 319:30am - 10:10amSandra by Sandra Yu

10:20am - 11:00amThe Art of Fluid Luminosity by Clairol Professional

11:10am - 11:50amMartin Parsons

12:00pm - 12:40pmInspiring Hair All Over the World, One City at a Time! by Rusk

1:10pm - 2:10pmMark Hayes and the Sassoon Creative TeamPBA | NCA Members $40, Non Members $50

2:20pm - 3:00pmCharlie Price

3:10pm - 3:50pmMichael O’Rourke Hair by Michael O’Rourke

4:00pm - 4:40pmMirage of Carnival by J’s HairStudio&Academy

Sunday, January 309:30am - 10:10amKarg + Blackwell Academy NYC cut + color 2011by Mike Karg + Jo Blackwell-Preston

10:20am - 11:00amThe Art of Fluid Luminosity by Clairol Professional

11:10am - 11:50am Rock & Roll to the Red Carpet! by Kim Vo, Ultimate Beauty

12:00pm - 12:40pmARROJO Main-Stage Show by Nick Arrojo 1:10pm - 1:50pmMartin Parsons

2:00pm - 2:40pmInspiring Hair All Over the World, One City at a Time! by Rusk 2:50pm - 3:50pmMark Hayes and the Sassoon Creative TeamPBA | NCA Members $40, Non Members $50

4:00pm - 4:40pmMirage of Carnival by J’s HairStudio&Academy

International Fashion TheaterComplimentary with expo ticket purchase unless otherwise noted.Theater located in the Convention Center 2nd Floor Ballroom.See page 26 for complete session descriptions.

Monday, January 319:30am - 10:25amAll Square by FI Hair

10:30am - 11:25amARROJO by Nick Arrojo

11:30am - 12:25pmKarg + Blackwell Academy NYC cut + color 2011by Mike Karg & Jo Blackwell-Preston

1:00pm - 1:55pmYosh Way - Hair Design Philosophy by Yosh Toya

2:00pm - 2:55pmColor By Design by John Simpson, Goldwell

3:00pm - 3:55pmElements of Hair Cutting by The Netwerk Academy

4:00pm - 4:55pmRed Carpet Reds by Marco Pelusi, Hair Studio

Sunday, January 309:30am - 10:25amAll Square by FI Hair

10:30am - 11:25amYosh Way - Hair Design Philosophy by Yosh Toya

11:30am - 12:25pmKarg + Blackwell Academy NYC cut + color 2011by Mike Karg & Jo Blackwell-Preston

1:00pm - 4:00pm“Conversations in Color” by Beth Minardi, JoicoPBA | NCA Members $80, Non Members $99

4:15pm - 5:45pmBest of Blonding, by Kim Vo, Ultimate BeautyPBA | NCA Members $80, Non Members $99

Technical TheaterComplimentary with expo ticket purchase unless otherwise noted.Theater located in the Convention Center Room 104AB.See page 28 for complete session descriptions.

Monday, January 319:30am - 10:30amAdvance Color Cutting by Raul Martez

10:45am - 11:45amGjarrah Keratin, National Latino Cosmetology Association

12:15pm - 1:15pmLearn Today’s Best Coloring Secretsby Robert Curiel, Wella Color Charm

1:20pm - 2:20pmFantasy Runway by Marcel Munoz

2:30pm - 4:00pmMartin Parsons Long Hair PresentationPBA | NCA Members $20, Non Members $30

Sunday, January 3010:30am - 11:30amIan Zachary Professional, National Latino Cosmetology Association

11:45am - 12:45pmAdvanced Color Cutting by Raul Martez

1:15pm - 2:15pmLearn Today’s Best Coloring Secretsby Robert Curiel, Wella Color Charm

2:20pm - 3:20pmFantasy Runway by Marcel Munoz

3:30pm - 5:00pmMartin Parsons Long Hair PresentationPBA | NCA Members $20, Non Members $30

Hands-On EducationAdditional investment required. Limited seating available: Register early online. Classrooms are located in the Convention Center.

Latino Fashion TheaterComplimentary with expo ticket purchase unless otherwise noted.Theater located in the Convention Center Room 204.See page 32 for complete session descriptions.

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connectsmembership

the industryFREE Membership ($57.50 value)All ISSE attendees receive a FREE 6-month membership in PBA | NCA – activate yours today by visiting our booth in the Arena Lobby!

Celebrity Meet & GreetGet a FREE souvenir photo with celebrity stylists at the PBA | NCA Booth in the Arena Lobby.Sunday, January 309:30am – 10:00am Kim Vo10:30am – 11:00am Sandra Yu11:00am – 11:45am Martin ParsonsMonday, January 31Get your photo taken with the models from Scruples.

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Monday, January 3110:00am - 1:00pmEditorial and Runway Hair Trends by Steve EliasRoom 201BPBA | NCA Members $129, Non Members $149

10:00am - 1:00pmSpecial Operations - Wigs and Hairpieces by The TealsRoom 101BPBA | NCA Members $129, Non Members $149

10:00am - 1:00pmTo Be Better Than A Master! by Hiroshi Kitamura, Koichi Inc.Room 201APBA | NCA Members $129, Non Members $149

10:00am - 1:00pmThe Hands-On Haircutting Workshopby Gerard’s International Advanced Haircutting SeminarsRoom 101APBA | NCA Members $149, Non Members $169

2:00pm - 5:00pmCutting Hair with Accuracy, Consistency and SpeedMogi Shoichi & the Mogi Hair Cutting TeamRoom 201APBA | NCA Members $129, Non Members $149

2:00pm - 5:00pmEasy Highlighting Techniques by Jo Blackwell-PrestonRoom 101BPBA | NCA Members $129, Non Members $149

2:00pm - 5:00pmHands-On Speed Foiling by ABCHRoom 101APBA | NCA Members $149, Non Members $169

2:00pm - 5:00pmThe Big Bang by Sandra YuRoom 201BPBA | NCA Members $129, Non Members $149

Sunday, January 3010:00am - 1:00pmCutting Hair with Accuracy, Consistency, and Speedby Mogi Shoichi & the Mogi Hair Cutting TeamRoom 201APBA | NCA Members $129, Non Members $149

10:00am - 1:00pmEditorial and Runway Hair Trends by Steve EliasRoom 201BPBA | NCA Members $129, Non Members $149

10:00am - 1:00pmSpecial Operations - Wigs and Hairpieces by The TealsRoom 101BPBA | NCA Members $129, Non Members $149

10:00am - 1:00pmThe Art of Highlighting - Make an Impression! by Product Club - Room 101APBA | NCA Members $144, Non Members $164

2:00pm - 5:00pmBigger Better Barbering by Andis CompanyRoom 101APBA | NCA Members $129, Non Members $149

2:00pm - 5:00pmEasy Highlighting Techniques by Jo Blackwell-PrestonRoom 101BPBA | NCA Members $129, Non Members $149

2:00pm - 5:00pmEverything Hair Extensions by Donna Bella Hair ExtensionsRoom 201BPBA | NCA Members $349, Non Members $369

2:00pm - 5:00pmTo Be Better Than A Master! by Hiroshi Kitamura, Koichi Inc.Room 201APBA | NCA Members $129, Non Members $149

Hands-On EducationAdditional Investment Required.Classrooms located in the Convention Center.See page 36 for complete session descriptions.

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Saturday, January 292:00pm - 5:00pmCIDESCO Body Analysis and Procedures & Treatments by Sophia CamejoPBA | NCA Members $75, Non Members $95

Sunday, January 3010:00am - 1:00pmCIDESCO Facial Massage Workshop by Lydia SarfatiPBA | NCA Members $75, Non Members $95

2:00pm - 5:00pmCIDESCO Understanding Skincare Cosmetic Formulationsby Rebecca GadberryPBA |NCA Members $75, Non Members $95

CIDESCO USA EducationAdditional Investment Required.Classrooms located in EstheticsAmerica & Wellness Pavilion in the Convention Center Arena Room A1.See page 57 for complete session descriptions.

Monday, January 319:30am - 11:30amProper Body Mechanics for the Therapist (2 CE)by California College of Physical Arts, Inc.PBA | NCA Members $25, Non Member $30

12:00pm - 2:00pmSelf-Care: A Continuous Process Essentialto a Long and Healthy Career (2 CE)by California College of Physical ArtsPBA | NCA Members $25, Non Members $30

2:30pm - 4:30pmAbdominal/Visceral Massage (2 CE) by Boris PrilutskyPBA | NCA Members $25, Non Members $30

Saturday, January 291:30pm - 3:30pmSuccessful Body Contouring Using Vacuum Therapies (2 CE)by Theracupping, LLCPBA | NCA Members $25, Non Members $30

4:00pm - 6:00pmActive Isolated Stretching (AIS): The Spa Method (2 CE)by SpiriPhysical Inc.PBA | NCA Members $25, Non Members $30

Sunday, January 309:30am - 11:30amCool Stone Massage (2 CE) by Bruce BaltzPBA | NCA Members $25, Non Members $30

12:00pm - 2:00pmThe Ultimate Face Lifting and Drainage Treatment (2 CE)by Theracupping, LLCPBA | NCA Members $25, Non Members $30

2:30pm - 5:30pmTension Headaches (3 CE) by Boris PrilutskyPBA | NCA Members $25, Non Members $30

Massage and Wellness EducationAdditional Investment Required.Classrooms located in the EstheticsAmerica & WellnessPavilion in the Convention Center Arena Room A8.See page 42 for complete session descriptions.

Monday, January 3110:00am - 1:00pmCIDESCO Scientific Approach to Facial Analysis and Procedures, Including Demystifying Electrical Skincare Equipmentby Lydia SarfatiPBA | NCA Members $75, Non Members $95

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Sunday, January 309:00am - 6:00pmCadiveu USA Hyatt Regency, Seaview C - Exclusive Classroom

9:30am - 11:00am2011 Clipper Cutting by AndisRoom 203B

9:30am - 11:00amBig Sexy Latin Hair by National Latino Cosmetology AssociationRoom 102B

9:30am - 5:00pmBrazilian Keratin Treatment Certification ClassHyatt Regency, Seaview A - Exclusive Classroom

9:30am - 11:00amMajor League Barber Presents Barber WorldRoom 103C

9:30am - 11:00amMarcel MunozRoom 203A

9:30am - 11:00amNo Fail Formulating by ABCHRoom 203C

9:30am - 11:00amPrecision Foiling Without the Struggle! by ZipA FoilRoom 102C

9:30am - 11:00amShort2long Hair ExtensionsRoom 102A

9:30am - 11:00amThick Glorious Hair! by Cinderella HairRoom 103B

10:00am - 6:00pmGlobal Keratin Certification ClassHyatt Regency, Seaview B - Exclusive Classroom

10:00am - 5:00pmKeratin Complex Smoothing Therapy Look and Learn CertificationHyatt Regency, Shoreline B - Exclusive Classroom

11:30am - 1:00pmBlow Drying 101 by Monroe BrushRoom 103B

11:30am - 1:00pmClipper Cutting on Men and Women by Wahl ClipperRoom 203C

Complimentary Hair EducationClassrooms located in the Convention Center unless otherwise noted.See page 43 for complete session descriptions.

11:30am - 1:00pmCut, Style, and Enjoy by Enjoy Hair CareRoom 203B

11:30am - 1:00pmElements of Haircutting by 44/20 & The Netwerk AcademyRoom 102C

11:30am - 1:00pmGary Gerard’s “New Wave Collection”by Gerard’s International Advanced Haircutting CenterRoom 102A

11:30am - 1:00pmHaircutting That Makes Hair “Do What It Do”by Chuck Caple Educational SeminarsRoom 103C

11:30am - 1:00pmInnovative Bleaching Techniques with New Kinds of Bleachby Color VieRoom 203A

11:30am - 1:00pmNon-Surgical Face Lift / Collagen Infusion: IN BARBER CHAIR!by Margarita Saian

11:30am - 1:00pmTCA, The Color Accelerator and Smart Solutionsby Dennis Bernard, Inc.Room 102B

1:30pm - 3:00pmBrazilian Keratin Treatment by Marcia Teixeira (Spanish)Room 103B

1:30pm - 3:00pmChemicals and How They Affect the Structure of the Hairby Andres Hair StudioRoom 102C

1:30pm - 3:00pmCut, Style, and Enjoy by Enjoy Hair CareRoom 203B

1:30pm - 3:00pmHairCheck by Divi InternationalRoom 102A

1:30pm - 3:00pmMajor League Barber Presents Barber WorldRoom 103C

1:30pm - 3:00pmNational Latino Cosmetology Association Creative TeamRoom 102B

1:30pm - 3:00pmNo Fail Formulating by ABCHRoom 203C

1:30pm - 3:00pmIntro to Scruples Self Tour of ColorRoom 203A

3:30pm - 5:00pmEnzo MilanoRoom 203B

3:30pm - 5:00pmHow to Guarantee Color & Color Correctionby Malibu Wellness INC.Room 203A 3:30pm - 5:00pmGary Gerard’s “New Wave Collection”by Gerard’s International Advanced Haircutting CenterRoom 203C

3:30pm - 5:00pmGive It To Me Straight by AST Systems, LLC.Room 102A

3:30pm - 5:00pmHair Extensions and Hair Enhancements in Under an Hourby Hotheads Hair Extensions and Hair EnhancementsRoom 102C

3:30pm - 5:00pmSolutions to Hair Loss! by Toni Love’s Training CenterRoom 103C

3:30pm - 5:00pmThe Art of Highlighting: Express Yourself! by Product ClubRoom 102B

3:30pm - 5:00pmThick Glorious Hair! by Cinderella HairRoom 103B

Monday, January 319:00am - 5:00pmCadiveu USA Hyatt Regency, Seaview C - Exclusive Classroom

9:30am - 11:00am2011 Clipper Cutting by AndisRoom 203B

9:30am - 11:00amBrazilian Keratin Treatment by Marcia Teixeira (Farsi)Room 103B

9:30am - 5:00pmBrazilian Keratin Treatment Certification ClassHyatt Regency, Seaview A - Exclusive Classroom

9:30am - 11:00amClipper Cutting on Men and Women by Wahl ClipperRoom 203C

9:30am - 11:00amGive It To Me Straight by AST Systems, LLC.Room 102A

9:30am - 4:30pmGlobal Keratin Certification ClassHyatt Regency, Seaview B - Exclusive Classroom

9:30am - 11:00amHair Extensions and Hair Enhancements in Under an Hourby Hotheads Hair Extensions and Hair EnhancementsRoom 102C

9:30am - 11:00amMarcel MunozRoom 203A

9:30am - 11:00amNational Latino Cosmetology Association Creative TeamRoom 102B

9:30am - 11:00amNon-Surgical Face Lift / Collagen InfusionIN BARBER CHAIR! by Margarita Saian Arena A6

9:30am - 11:00amSolutions to Hair Loss! by Toni Love’s Training CenterRoom 103C

10:00am - 4:00pmKeratin Complex Smoothing Therapy Look and Learn CertificationHyatt Regency, Shoreline B - Exclusive Classroom

11:30am - 1:00pmAmazon Secret Certification by De FabulousRoom 102A

11:30am - 1:00pmEnzo MilanoRoom 203B

11:30am - 1:00pmMajor League Barber Presents Barber WorldRoom 103C

11:30am - 1:00pmPrecision Foiling Without the Struggle! by ZipA FoilRoom 102C

Learn more with your phone. Take a picture of this QR code with your mobile phone to learn more about membership in PBA.

Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.


11:30am - 1:00pmThe Art of Highlighting: Express Yourself! by Product ClubRoom 102B

11:30am - 1:00pmThick Glorious Hair! by Cinderella HairRoom 103B

1:30pm - 3:00pm2011 Clipper Cutting by AndisRoom 203B

1:30pm - 3:00pmBlow Drying 101 by Monroe BrushRoom 103B


1:30pm - 3:00pmHaircutting That Makes Hair “Do What It Do”by Chuck Caple Educational SeminarsRoom 103C

1:30pm - 3:00pmHigh Fashion Hair by BelsonRoom 203C

1:30pm - 3:00pmShort2long Hair ExtensionsRoom 102A

1:30pm - 3:00pmUpside Down Speed Cutting by Bonika ShearsRoom 102B

Complimentary Hair EducationClassrooms located in the Convention Center unless otherwise noted.See page 43 for complete session descriptions.

3:30pm - 5:00pmBrazilian Keratin Treatment by Marcia Teixeira (Spanish)Room 103B


3:30pm - 5:00pmClipper Cutting on Men and Women by Wahl ClipperRoom 203C

3:30pm - 5:00pmCut, Style, and Enjoy by Enjoy Hair CareRoom 203B

3:30pm - 5:00pmGive It To Me Straight by AST Systems, LLC.Room 102A

3:30pm - 5:00pmMajor League Barber Presents Barber WorldRoom 103C

3:30pm - 5:00pmMarcel MunozRoom 203A

3:30pm - 5:00pmThe Art of Highlighting: Express Yourself! by Product ClubRoom 102B

Join us to celebrate the life work of this year’shonorees: 2011 Legend, Yosh Toya and the 2011Icon, Beth Minardi. The industry recognizes them

for their unfaltering dedication and commitment toeducating the industry to strive for excellence in both

their professional and personal lives.

Sunday, March 27, 20117:00pm - Reception8:00pm - Dinner + Awards

Hyatt Regency O’HareRosemont, IL

probeauty.org/issemw | 866.229.2386 (301.694.5243) | facebook.com/pbaisse

For sponsorship opportunities please call Toni 480.455.3443

To attend visit probeauty.org/issemw/legendsicons.php

proceeds to bene�t:


Saturday, January 296:00pm - 7:00pmCompete With the Best by Nailpro Convention Center, Room 103B

Sunday, January 309:00am - 5:30pmNailpro Nail CompetitionsHyatt Regency, Ballroom A Registration opens at 7:00am

9:30am - 11:00amKupa Academy 101 by KupaHyatt Regency, Ballroom F

9:30am - 11:00amMake More Money by Using Colored Acrylic Nail Designs!by Odyssey Nail SystemsHyatt Regency, Ballroom D

9:30am - 11:00amPerfect Match Gel Polish for Natural Nails by LeChat NailsHyatt Regency, Ballroom E

11:30am - 1:00pmBio Sculpture Soakable Gel System by Bio Sculpture GelHyatt Regency, Ballroom F

11:30am - 1:00pmElectric Filing Techniques & Solutions by Atwood IndustriesHyatt Regency, Ballroom E

11:30am - 1:00pmMaking Money With Minx! by Minx Nails/ Extremedys SalonHyatt Regency, Ballroom B

11:30am - 1:00pmTwo-Tone Temptation Class by Young NailsHyatt Regency, Ballroom D

1:30pm - 3:00pmA Step Ahead... Making the Most of Your Pedicure Serviceby FootlogixHyatt Regency, Ballroom C

1:30pm - 3:00pmClients Behaving Badly by Precision NailsHyatt Regency, Ballroom D

1:30pm - 3:00pmOut of the Box French by EZ FlowHyatt Regency, Ballroom B

Complimentary Nail EducationClassroom located in the Hyatt Regency Hotel unless otherwise noted.See page 52 for complete session descriptions.

1:30pm - 3:00pmGelacquer: Removable Gel System by ChristrioHyatt Regency, Ballroom E

1:30pm - 3:00pmNubar Infinity GelHyatt Regency, Ballroom F

3:30pm - 5:00pmBoosting Profits In The Salon! by Odyssey Nail SystemsHyatt Regency, Ballroom D

3:30pm - 5:00pmGet Down To Business by Maisie DunbarHyatt Regency, Ballroom F

3:30pm - 5:00pmibd GELAC: Custom Blended Color and Design by ibdHyatt Regency, Ballroom B

3:30pm - 5:00pmPerfect Match Gel Polish for Natural Nails (Spanish)by LeChat NailsHyatt Regency, Ballroom E

Monday, January 318:00am - 9:45amNailpro Nail CompetitionsHyatt Regency, Ballroom ARegistration opens at 7:00am

9:30am - 11:00amBio Sculpture Soakable Gel System by Bio Sculpture GelHyatt Regency, Ballroom F

9:30am - 11:00amDashing Diva’s Revolutionary New ManicuresHyatt Regency, Ballroom E

9:30am - 11:00amOut of the Box French by EZ FlowHyatt Regency, Ballroom B

9:30am - 11:00amTwo-Tone Temptation Class by Young NailsHyatt Regency, Ballroom D

11:30am - 1:00pmibd GELAC: Custom Blended Color and Design by ibdHyatt Regency, Ballroom B

11:30am - 1:00pmPreview the Evolutionary New Generation of Color Gel Paint from ONS by Odyssey Nail SystemsHyatt Regency, Ballroom D

11:30am - 1:00pmSalon Nail Art by NubarHyatt Regency, Ballroom F

11:30am - 1:00pmWaterless Spa Pedicures by Precision NailsHyatt Regency, Ballroom E

1:30pm - 3:00pmA Step Ahead... Making the Most of Your Pedicure Serviceby FootlogixHyatt Regency, Ballroom C

1:30pm - 3:00pmBio Sculpture Soakable Gel System by Bio Sculpture GelHyatt Regency, Ballroom F

1:30pm - 3:00pmCompetitive Pricing for Salon Success by Precision NailsHyatt Regency, Ballroom E

1:30pm - 3:00pmMaking Money With Minx! by Minx Nails/ Extremedys SalonHyatt Regency, Ballroom B

1:30pm - 3:00pmPerfect Match Gel Polish for Natural Nails (Vietnamese)by LeChat NailsHyatt Regency, Ballroom D

3:30pm - 5:00pmGet Down to Business by Maisie DunbarHyatt Regency, Ballroom F

3:30pm - 5:00pmGreening Your Nail Salon by Precision NailsHyatt Regency, Ballroom E

3:30pm - 5:00pmNailpro Awards CeremonyHyatt Regency, Ballroom B

3:30pm - 5:00pmTwo-Tone Temptation Class by Young NailsHyatt Regency, Ballroom D

Sunday, January 309:30am - 11:00amRene AntonioNAHA Haircolor Finalist 2008

11:30am - 12:30pmJohn SimpsonNAHA Haircolor Winner 2008, Goldwell

1:00pm - 2:00pmLucie DoughtyNAHA Winner 2003 and 2004

2:30pm - 3:30pmCharlie PriceNAHA Hairstylist of the Year 2008

4:00pm - 5:00pmSteve Elias, NAHA Editorial Hairstylist Winner 2010

NAHA RoomComplimentary with expo ticket.NAHA Room located in the Convention Center Room 104C.See page 43 for complete session descriptions.

Monday, January 3110:00am - 11:00amCharlie PriceNAHA Hairstylist of the Year 2008

12:00pm - 1:00pmLucie DoughtyNAHA Winner 2003 and 2004

2:15pm - 3:15pmSteve EliasNAHA Editorial Hairstylist 2010

3:45pm - 5:00pmJohn SimpsonNAHA Haircolor Winner 2008, Goldwell




Saturday, January 291:30pm - 3:00pmThe #1 Facial Treatment in the World:Repêchage Four Layer Facial by RepêchageArena A2

3:30pm - 5:00pmIntroduction to Airbrush Makeup:Everyday Beauty & Bridal Application by Temptu ProArena A3

3:30pm - 5:00pmMicrodermabrasion: Past, Present & Future by Martinni BeautyArena A2

Sunday, January 309:30am - 11:00amLearn the Art of Waxing from Ligia ‘GiGi’ Gomez, Founder of GiGi!Arena A6

9:30am - 11:00amStudex Earpiercing: Safe, Easy, Profitable by Studex Inc.Arena A2

11:30am - 1:00pmLearn How To Use Collagen to Prevent & Reverse Aging Skinby Martinni BeautyArena A2

11:30am - 1:00pmSugaring for Natural Hair Removal by ShobhaArena A3

1:30pm - 3:00pmNon-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapyby Margarita Saian Arena A2

1:30pm - 3:00pmScientific Solutions to Acne Skin by RepêchageArena A2

1:30pm - 3:00pmSpeed Waxing with Alaska Waxesby Europelab Inc. and PhysiodermieArena A3

3:30pm - 5:00pmIntroduction to Airbrush Makeup:Everyday Beauty & Bridal Application by Temptu ProArena A3

Complimentary Skin EducationClassrooms located in the EstheticsAmerica & Wellness Pavilionin the Convention Center Arena.See page 57 for complete session descriptions.

3:30pm - 5:00pmStudex Earpiercing; Safe, Easy, Profitable by Studex Inc.Arena A2

3:30pm - 5:00pmWaxing Made Simple with Clean + Easy Roll-On Waxing Systemby Clean + EasyArena A6

Monday, January 319:30am - 11:00amLearn How to Treat Hyperpigmentation Effectivelyfor Visible Results by Martinni Beauty Arena A2

9:30am - 11:00amThreading for Natural Hair Removal by ShobhaArena A3

11:30am - 1:00pmAdvanced Eyelash Extension Course by JB CosmeticsArena A3

11:30am - 1:00pmStudex Earpiercing: Safe, Easy, Profitable by Studex Inc.Arena A2

11:30am - 1:00pmWaxing Made Simple with Clean + Easy Roll-On Waxing Systemby Clean + EasyArena A6

1:30pm - 3:00pmNon-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapyby Margarita SaianArena A6

1:30pm - 3:00pmVita Cura 5-Phase Firming FacialWith Peptides and Enzymatic Peel by RepêchageArena A2

3:30pm - 5:00pmLearn the Art of Waxing from Ligia ‘GiGi’ Gomez, Founder of GiGi!Arena A6

3:30pm - 5:00pmRevitalize Your Aesthetic Business by Edge SystemsArena A2

FREE EDUCATION CLASSESJan 30th 2011 3:30PM-5:00PM Classroom 203BJan 31st 2011 11:30AM-1:00PM Classroom 203B

Visit us at booth: 1458 - www.enzomilano.com


Business HeadquartersClassroom located in the Convention Center Arenaunless otherwise noted.See page 60 for complete session descriptions.

Saturday, January 2910:00am - 2:00pmTriple Your Earning Power! by MiladyRoom 103B

1:30pm - 3:00pmThe How To’s of Hosting a Successful Business Eventby Salon TranscriptsArena A7

1:30pm - 3:00pmThe Salon Industry: An Exciting, Glamorous Careerby National Latino Cosmetology AssociationArena A5

3:30pm - 5:00pm“Best Business Practices From Salon Today 200 Salons”and “What YOU Need To Know About Online:Strategies to Grow Your Salon Business”by Modern Salon Media Arena A4

3:30pm - 5:00pmKEEP MORE by Milano SoftwareArena A3

3:30pm - 5:00pmSocial Media Marketing by MiladyArena A7

3:30pm - 5:00pmSocial Media Marketing Beyond Facebook & Twitterby Salon TranscriptsArena A5

Sunday, January 309:30am - 11:00amInventory Magic Puts More Money In Your Pocketby Salon TranscriptsArena A7

9:30am - 11:00amPRODUCE MORE by Milano SoftwareArena A9

9:30am - 11:00amSalon & Spa Design Essentials by Belvedere USA CorporationArena A5

9:30am - 11:00amStarting Your Career: Brand Meby The Empowerment International Group Inc.Arena A4

11:30am - 1:00pmBeauty Bus Information and Training by Beauty BusArena A9

11:30am - 1:00pmCatch Your Email Marketing Windfall by Salon TranscriptsArena A7

11:30am - 1:00pmIncredible Salon Success by Taylor AndrewsArena A4

11:30am - 1:00pmProduce $3000 a Week and Still Have Fun by Empowering YouArena A5

1:30pm - 3:00pmIt’s Just Business by Hairdresser Career Development SystemsArena A5

1:30pm - 3:00pmKEEP MORE by Milano SoftwareArena A3

1:30pm - 3:00pmPBA 101 by PBA Membership DirectorElizabeth Fantetti & Marilyn IhloffArena A4

1:30pm - 3:00pmThe Keys To Successby The Empowerment International Group Inc.Arena A7

3:30pm - 5:00pmCulture of Success: The 4 Principles of Strong Culturesby Scott BuchananArena A4

3:30pm - 5:00pmOutstanding Customer Service by TEAL AcademyArena A5

3:30pm - 5:00pmSocial Media Marketing by MiladyArena A7

Monday, January 319:30am - 11:00amBuild a Front Desk Gold Mine by Salon TranscriptsArena A5

9:30am - 11:00amManage, Motivate, Lead and Retainby The Empowerment International Group Inc.Arena A7

9:30am - 11:00amThe Incredible Client Experience by Taylor AndrewsArena A4

11:30am - 1:00pmCulture of Success: The 4 Principles of Strong Culturesby Scott BuchananArena A4

11:30am - 1:00pmIt’s Just Business by Hairdresser Career Development SystemsArena A7

11:30am - 1:00pmUnlocking Salon Success by ScruplesArena A9

11:30am - 1:00pmThe Future is Technology: Get Your Salon Connectedby Mindbody Inc.Arena A5

1:30pm - 3:00pmPRODUCE MORE by Milano SoftwareArena A9

1:30pm - 3:00pmProfitable Business and A Life! You can have Both!(Salon/Spa Owners) by Empowering YouArena A7

1:30pm - 3:00pmSalon Financing for Dummies by Belvedere USA CorporationArena A5

1:30pm - 3:00pmStarting Your Career: Brand Meby The Empowerment International Group Inc.Arena A4

3:30pm - 5:00pmBeauty Bus Information and Training by Beauty BusArena A9

3:30pm - 5:00pmIt’s Just Business by Hairdresser Career Development SystemsArena A7

3:30pm - 5:00pmPBA 101 by PBA Membership DirectorElizabeth Fantetti & Marilyn IhloffArena A4

3:30pm - 5:00pmSelling Luxury to the Recessionista by UBCArena A5

SASSOON ACADEMY LIVE

JOIN INTERNATIONAL CREATIVE DIRECTOR MARK HAYES AND THE SASSOON CREATIVE TEAM ON STAGE AS THEY PRESENT THEIR LATEST ACADEMY COLLECTION NEUE KRAFT.

Enjoy an exclusive insight into the inspiration and techniques behind the Sassoon world famous seasonal collections. Each look will be created in step-by-step detail, featuring cut and color presented on stage with gorgeous, finished models.

DATE & TIME | Sunday January 30, 2011 at 2:50pmMonday January 31, 2011 at 1:10pm

LOCATION | International Fashion Theatre

TICKETS | Tickets can be purchased at the main ticket office or online at www.probeauty.org/isse. Any ticket stub redeemed at the Sassoon Academy booth entitles the holder to $40.00 off any product or course purchase of $200.00 or more.

VISIT US AT BOOTH # 1204

Refer someone to the Sassoon Cosmetology course and earn 1000 SASSOON DOLLARS - call administration on 888 757 5100 X2 or ask at booth # 1204 for program details.


Mark Hayes and the Sassoon Creative Team

Presented by Sassoon AcademySunday 2:50pm - 3:50pm (Ed. Code 101)Monday 1:10pm - 2:10pm (Ed. Code 102)Additional investment required.PBA | NCA Members $40, Non Members $50

Experience the New Spring/Summer 2011 Collection. World-renowned Sassoon Creative Team, led by

International Creative Director and British Hairdresser of the Year Mark Hayes, present their latest seasonal Academy collection. The collection is presented in step-by-step detail, featuring cut and color techniques, as well as the inspiration behind these iconic looks.

Kim Vopresented by Ultimate BeautyRock n’ Roll to the Red Carpet!Sunday 11:10am - 11:50am

Join Bravo’s Shear Genius judge and celebrity stylist Kim Vo and his international artistic team for their Runway presentation of Rock ‘n’ Roll to the Red Carpet. Kim and his team demonstrate how to transform your rock ‘n’ roll vixen into a red carpet diva while highlighting this season’s top celebrity trends.

Nick ArrojoARROJO Main-Stage ShowSunday 12:00pm - 12:40pm

Nick Arrojo and the ARROJO artistic team reveal the latest trends and techniques in scissor and razor cutting,

and fashion-forward styling. This trailblazing, inspirational runway-ready show features asymmetry, disconnection, undercutting, aggressive, spiral-shaped layering, and short to long cutting, and presents the inside track on the ARROJO approach to modern and creative, trend-conscious hairstyling.

Charlie PriceMonday 2:20pm - 3:00pm

NAHA master Charlie Price showcases fashion and editorial concepts, in both a runway and salon context, and shares ideas on high-fashion hairstyling focused

through the prism of his irreverent sense of humor and no-nonsense attitude.

Michael O’Rourke Hair with Michael O’RourkeMonday 3:10pm - 3:50pmThe stage performance you won’t want to miss!! Michael O’Rourke is the founder of Carlton Salons, Sexy Hair Concepts and now the Michael O’Rourke line of

products. A world-renowned platform artist, he is one of the last true icon’s in the beauty industry. Experience Michael up close and personal as he takes you through his latest fashion releases and inspires you to change your life as an artist with his creativity and words of wisdom.

Sandra YuSandraMonday 9:30am - 10:10am

Sandra Yu, international stylist and previous Global Education Director for RUSK, unveils her new collection

“The Big Bang”. The collection was inspired by the dynamic couture styles of fashion runway and the urban glam styles of New York. See her collaboration of textures and volume with strong geometric shapes that create today’s modern hair.

Mike Karg and Jo Blackwell-PrestonKarg + Blackwell Academy NYC cut + color 2011Sunday 9:30am - 10:10am

Join Mike KARG, the man behind DryHairCutting Shears, and Jo Blackwell-Preston, the dynamic hair colorist, as they reveal their newly launched book “cut + color!! “ KARG demonstrates his latest Shear K-TSlide Royale, another revolutionary tool in the world of DryHairCutting. Learn the latest in creative color techniques that

will generate cash-flow. Together they have more than half-a-century experience.

Clairol ProfessionalThe Art of Fluid Luminositywith Anita Gutierrez and Danny LapointeSunday 10:20am - 11:00am Monday 10:20am - 11:00am

Discover new adventures in the art of color and cut with liquicolor permanente, Clairol Professional’s amazing reinvention of liquid color. Learn how to capture the essence of fluid luminosity - up to 84% more deep conditioning than the leading professional cream color and up to 61% more shine (vs. untreated hair). Watch Danny and Anita perform the master techniques that can put the Science of SOY4PLEX to work for all your color clients.

Martin ParsonsSunday 1:10pm - 1:50pm Monday 11:10am - 11:50am

Martin Parsons, educational, fast-paced and entertaining, is known for creating some of the most beautiful up

dos in the industry and matching them with incredibly colorful and sophisticated evening wear. Regarded as one of the foremost educators of his craft and a recipient of the NAHA Lifetime Achievement Award, every minute spent with Martin will inspire you, motivate you and give you that extra edge on dressing hair up.

International Fashion TheaterTheater located in the Convention Center 2nd Floor Ballroom.Complimentary with expo ticket unless otherwise noted.

The International Fashion Theater is packed with inspiring performances by some of the industry’s most talented platform stylists and manufacturers from the U.S. and abroad! From cutting demos to color trends, the International Fashion Theater displays the hottest artistic presentations on the West Coast.

Don’t miss the 2011 International Fashion Theater emcee Damien Carney!A-List celebrity stylist Damien Carney, Damien Carney Professional, is named in Modern

Salon magazine’s “50 Most Influential Hairstylist.” His signature looks can be seen on runways and fashion magazines worldwide. Learn more at damiencarney.com

RuskInspiring Hair all Over the World,One City at a Time!Sunday 2:00pm - 2:40pm Monday 12:00pm - 12:40pm

Rusk shares how three of the world’s Alpha Cities inspired them to create a trio of innovative new cutting techniques. Considered Alpha Cities because of their enormous influence on finance, media, entertainment, arts, international trade, education and fashion, Tokyo, Barcelona, and New York are energizing and exciting an entire industry. Rusk continues to expand its resources and grow throughout the world through education. Join the RUSK Team as they unveil the 2011 Rusk Global Inspiration Collection.

J’s HairStudio&AcademyMirage of Carnivalfeaturing Lisa YamasakiSunday 4:00pm - 4:40pm Monday 4:00pm - 4:40pm

Join Team Japan for a dazzling demonstration of “Japan Trend 2011”. Lisa Yamasaki and Team of the World of Artistic Creativity present “Mirage of Carnival”.



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John Simpsonsponsored by Goldwell

Color By DesignMonday 2:00pm - 2:55pm

Don’t think formulation first! Look inside of design we see every day with NAHA 2008 Haircolor winner

John Simpson and learn how to create precise, unique hair color placement as individual as the person wearing it! Learn quick placement tricks and color combination methods that will keep you inspired and motivated to put your signature on every canvas. See It, Think It and Create It!

The Netwerk AcademyElements of Hair Cutting with John Alanouf and Josef McCaslandMonday 3:00pm - 3:55pm

Join John and Josef for an intimate look at conceptual hair cutting. Find the tools that will help you apply abstract inspirations to your hair cuts as they explore the possibilities of functional design in hair cutting.

Mike Karg and Jo Blackwell-PrestonKarg + Blackwell Academy NYC cut + color 2011Sunday 11:30am - 12:25pm Monday 11:30am - 12:25pm

Look, learn and ask in this one hour presentation by Mike and Jo as they demonstrate step-by-step their newly launched book “cut + color”. Karg will demonstrate his latest Shear K-TSlide Royale, another revolutionary tool in the world of DryHairCutting. Together they have

more than half-a-century experience.

Kim Vopresented by Ultimate Beauty

Best of BlondingSunday 4:15pm - 5:45pm (Ed. Code 202)PBA | NCA Members $80, Non Members $99

Join Celebrity stylist Kim VO, named “Best Blonder in the Business” by Vogue Magazine and “Best Colorist in the USA” by Star Magazine, for his coveted “Best of Blonding” class where he shares his secrets for creating gorgeous sun-kissed blondes, including Million Dollar Smudge; the Secret to Hollywood’s Hottest Color Blonde; the Language of Blonde - Speaking the language of color. Reservations required, space is limited. Includes an educational DVD - a $75.00 value!

Nick ArrojoARROJO in the Technical TheaterMonday 10:30am - 11:25am

Get close up with razor pioneer Nick Arrojo, showcasing the latest trends and practices in modern razor cutting.

Nick’s live model demos highlight how to combine round and square cutting, how to blend layers and disconnection, and how to shape a structured interior with lots of looseness and movement on the outside of the cut.

Yosh ToyaYosh For Hair - Yosh Way-Hair Design PhilosophySunday 10:30am - 11:25am Monday 1:00pm - 1:55pm

Develop your own techniques with Yosh’s free-form hair design concepts. These concepts encourage a new attitude and philosophy and allow you to have freedom from structured hair cutting. Adapt the hair style to suit the individuality of each client and make your salon life more enjoyable. Join Yosh in his 50th year in the hairdressing business.

Beth Minardi, presented by Joico“Conversations in Color”Sunday 1:00pm - 4:00pm (Ed. Code 201)PBC | NCA Members $80, Non Members $99

Join Beth Minardi for an in depth journey into the wonderful world of professional haircolor. This “Conversation in Color,” sponsored by Joico and Vero K- Pak Color, brings Beth’s years of salon and manufacturer color experience into your hands, your heart, and your head. You’ll leave with career-changing ideas, techniques and enthusiasm. This is your chance to elevate your colorful world.

Marco Pelusi Hair Studio, Inc.Red Carpet Reds with Marco PelusiMonday 4:00pm - 4:55pm

Learn the leading law of hair color and unlock the key to stellar reds, along with gorgeous formulations through

cross-mixing bases to createamazingly full-bodied crimsons, scarlets, and more. Tackle the challenges of grey coverage and reds. Create a vivid red evenly from scalp to ends, and avoid “hot roots” through fabulous application techniques. Make your clients red carpet ready!

FI HairAll Square with Dewey FanoneSunday 9:30am - 10:25am Monday 9:30am - 10:25am

Fi Hair has earned incredible success working with energized stylists ready to take their best work and make it even better. Since 1997, Fi Hair Academy has been recognized with no fewer than seven international awards. They’ve spread their gospel around the world and are regularly booked by top stylists, salons and manufacturers for their innovative and personable teaching techniques. The Square™ simplifies the creation of shapes, stimulates creativity and opens up endless cutting possibilities for hairstylists.

Technical TheaterTheater located in the Convention Center Room 104AB.Complimentary with expo ticket unless otherwise noted.

Watch the pros in action and learn new cutting and styling techniques. These classes feature the hottest names in hair design showcasing their latest methods—all in a professional atmosphere. Watch and learn from the masters!



A Student Source for Creative Career BuildingMaking Beauty My Businessprobeauty.org/beacon

July 30 - August 1, 2011Beacon is part of PBA Beauty Week

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fine fragrances for your daily escape!

Available exclusively to salons and spas. Call us today at 1.800.443.3000 or go to www.romaneprofessional.com for more information.

COME SEE US IN BOOTH # 3116 TO LEARN MORE!


National Latino Cosmetology AssociationIan Zachary Professional Sunday 10:30am - 11:30am Gjarrah KeratinMonday 10:45am - 11:45am

The National Latino Cosmetology Association (NLCA) presents worldwide artistic talent. Artistic presentations by the hippest multicultural platform artists will take your breath away and the latest styles from around the worlds will keep your own style fresh. Don’t miss the action.

Presetado por el Latino fashion Group y situado en la Arena principal, el Nuevo Latino Fashion Theater sera el centro di accion para ISSE 2011. Presentaciones artisticas por los mayores estalistas multicultural del momento. Inspiracion, entusiasmo, rifas y ganadores anunciados desde la platforma. No te pierdas la emocion del Latino Fashion Theater.

Martin ParsonsLong Hair PresentationSunday 3:30pm - 5:00pm (Ed. Code 301)Monday 2:30pm - 4:00pm (Ed. Code 302)PBA | NCA Members $20, Non Member $30

Martin Parsons, known for creating some of the most beautiful up dos in the industry and matching them with incredibly colorful and sophisticated evening wear, presents this fast-paced, step-by-step demonstration on his unique approach to long-hair up dos and how to apply it your everyday salon work! Learn fabulous finishes on a variety of hair lengths for any occasion. Regarded as one of the foremost educators of his craft, every minute spend with Martin will inspire, motivate and give you that extra edge on dressing hair up.

Raul Martezpresented by La Academia

Advance Color CuttingSunday 11:45am - 12:45pmMonday 9:30am - 10:30am

Raul Martez and team la academia presents quick-and-easy color cutting techniques. This is where you will benefit the most and will be able to start your new path to success behind the chair.

Wella Color CharmLearn Today’s Best Coloring Secretswith Robert CurielSunday 1:15pm - 2:15pm Monday 12:15pm - 1:15pm

Discover the excitement of color placement to accent today’s new fashion trends! Robert Curiel, Color Master Artist, shares easy color techniques and formulas to create dynamic, contemporary results. Grow your color business with exciting Wella Color Charm Collections - Beach Blondes, Canyon Reds, and warm Cashmere shades, an array of today’s color choices for every client. Learn how unique color placement can showcase every hairstyle, and simple coloring secrets can keep clients’ looks customized and fresh!

Marcel MunozFantasy Runway (presented in Spanish)Sunday 2:20pm - 3:20pm Monday 1:20pm - 2:20pm

This presentation is all about a head-to-toe look. This fun, creative and fast-paced performance consists of basic up-styles that can be completed in 10 minutes. Marcel offers looks for all walks of life: glam, emo, rock-a-billy and gothic.

Latino Fashion TheaterTheater located in the Convention Center Room 204.Complimentary with expo ticket unless otherwise noted.

The Latino Fashion Theater showcases the diversity of the beauty industry by highlighting the amazing work of Latino artists. Demonstrations are presented in both English and Spanish.

in BSG® Booth 1118!with Special Guest

Beth Minardi

Look for the blue carpeted aisle.

Visit

W E S T C O A S T ™

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Meet Tabatha Coffey!Stop by the PBA | NCA Booth in the Arena Lobby. Tabatha will be showcasing her new book and you’ll receive a souvenir photo with her.Monday at 1:00pm

probeauty.org/isselb • 866.229.2386 (301.694.5243) 34 probeauty.org/isselb • 866.229.2386 (301.694.5243)35ED_003449

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Koichi Inc.To Be Better Than A Master! with Hiroshi KitamuraRoom 201ASunday 2:00pm - 5:00pm (Ed. Code 415)Monday 10:00am - 1:00pm (Ed. Code 416)

PBA | NCA Members $129, Non Members $149

This hands-on education session will have you ready to grab your scissors and chop away! Hiroshi will demonstrate various advanced techniques that improve your cutting time,accuracy and results with a unique touch of flair to go along with it! Sign up now and be on your way to becoming better than a master!

Please bring a blow-dry brush, combs, 5 hair clips, pair of shears, thinning shears and a water bottle , cutting cape, dryer.

Gerard’s InternationalAdvanced Haircutting Seminars

The Hands-On Haircutting Workshopwith Gary GerardRoom 101AMonday 10:00am - 1:00pm (Ed. Code 412)PBA | NCA Members $149, Non Members $169

Gary takes you through three exciting new cuts in the “New Wave Wrap & New Wave Cutting” utilizing his simplified step-by- step method, power-cutting techniques, and the study of ergonomics. Begin with the “New Wave” cut, an invisible-texture look, then with lots of texture and finish with a short sassy creative cut. Gary’s vision starts your journey into the future of creative design cutting. Includes a beautiful diploma.

Please bring your own cutting tools, shears, razors, combs, clips, towels, water bottle, pen and paper. Mannequin heads will be provided.

ABCHHands-On Speed Foiling with Andre NizetichRoom 101AMonday 2:00pm - 5:00pm (Ed. Code 407)PBA | NCA Members $149, Non Members $169

If you are struggling with placing foils, come learn the no-fold foil technique, the easiest, fastest way of foiling sweeping the country. The versatility of this system allows you to use it on long to short hair. You will work on a mannequin with a two inch out growth to learn corrective methods while learning this fantastic foil technique. Learn how to retouch highlighting, the timing for various natural hair colors, and why it is not necessary to tone your highlights.

All materials provided.

Mogi Hair Cutting TeamCutting Hair With Accuracy, Consistency and SpeedRoom 201ASunday 10:00am - 1:00pm (Ed. Code 413)Monday 2:00pm - 5:00pm (Ed. Code 414)


This seminar is designed to guide you to become a master hair designer. The essence of cutting hair is accuracy, consistency, and speed. Over the years, Master Mogi has preached the importance of body motion which he will demonstrate at the seminar.

Please bring shears, thinning shears, combs, 5 hair clips, a spray bottle, cutting cape, a blow dryer and blow-dry brush.

Product ClubThe Art of Highlighting: Make an Impression! with Melissa JohnsonRoom 101ASunday 10:00am - 1:00pm (Ed. Code 410)PBA | NCA Members $144, Non Members $164

Make an impression, enhance your skills and awaken your imagination with Product Club. Product Club has become a respected source for hair color education with purely technique-based classes. The results from the techniques you’ll learn are beautiful and wearable for all your clients.

All materials are provided.

Andis CompanyBigger Better BarberingRoom 101ASunday 2:00pm - 5:00pm (Ed. Code 401)PBA | NCA Members $129, Non Members $149

A hands-on workshop focusing on the updated techniques of classic barbering. Build a bigger and better men’s hair cutting business by combining classic barbering with modern hair cutting principles.

Please bring a clipper, set of snap-on clipper guards, trimmer, six- foot extension cord, water bottle, vent brush, blow dryer, two clean towels, one tube/bottle of hair gel, paper and pen to take notes. All attendees will be provided a FREE Andis Clipper comb to use and keep.

Donna Bella Hair ExtensionsEverything Hair Extensions with Ruben MartinezRoom 201BSunday 2:00pm - 5:00pm (Ed. Code 406)PBA | NCA Members $349, Non Members $369

Learn everything you need to know about the latest hair extension methods. In our three-hour hands-on class, you’ll learn application, removal, cutting, and styling for the Fusion and Micro-bead methods. Also learn how to price your services to maximize profits and how to market yourself as a hair extension specialist. You will be given the chance to apply the extensions and find out for yourself which system you prefer.

Please bring shears, clips, spray bottle and comb. All other materials will be provided.

Jo Blackwell-PrestonEasy Highlighting TechniquesRoom 101BSunday 2:00pm - 5:00pm (Ed. Code 402)Monday 2:00pm - 5:00pm (Ed. Code 403)PBA | NCA Members $129, Non-Member $149

If you’re bored with old-fashioned foiling techniques and want to boost your profits with easy-to-use and high effective solutions, this is the class for you!

Please bring a rat-tail comb, clips, and a color apron.

Sandra YuThe Big Bang Room 201BMonday 2:00pm - 5:00pm (Ed. Code 411)PBA | NCA Members $129, Non Members $149

The Big Bang collection is a collaboration of textures and volume with strong geometric shapes to create today’s modern hair. Whether it is a long bang, a short bang or no bangs…..it is all about the bangs to accent “the look”. Working with multiple textures into heavier shapes, get that perfect face-framing look to accentuate your clients’ features. Learn how to create the cut that is maintenance free so your clients will look great every day.

Please bring a towel, spray bottle, combs, brushes, shears including texturing, sectioning clips, pen and paper.

Steve Elias Editorial and Runway Hair TrendsRoom 201BSunday 10:00am - 1:00pm (Ed. Code 404) Monday 10:00am - 1:00pm (Ed. Code 405)PBA | NCA Members $129, Non Members $149

Steve focuses on the latest runway trends from NY fashion week, his session work and current trends in fashion magazines. steveelias.com

Please bring water bottle, towels, brushes/combs (rat tail, round brush, etc.), favorite products, favorite tools (such as blow dryer/flat iron/curling iron in small, med, large), bobby and hairpins, clips, shears, extensions/clip-ins/or wefts, rats or poufs (optional), hair accessories (optional), extension cord, notepad and writing utensil, favorite tear-sheets from any publication for inspiration, camera, video camera (optional).

The TealsSpecial Operations: Wigs and HairpiecesRoom 101BSunday 10:00am - 1:00pm (Ed. Code 408)Monday 10:00am - 1:00pm (Ed. Code 409)PBA | NCA Members $129, Non Members $149

Learn to create wigs and hairpieces for avant garde and editorial photo work. Topics include what is being done in a shot; dissecting what the hair dresser and photographer did to get the shot and how can you re-create it; thinking WAY outside the box; creating a wig objective to inspire the hair dressers to shoot their work and to create masterful works of art in a photograph.

Please bring T pins, heavy duty sewing needle, spool button thread, 4 sectioning clips, tail comb, finishing brush, Paper cutting scissors, Bob pins, flat iron, old rag, spray bottle, chignon pins, pack of un-covered elastics.

Hands-On EducationHands-On Classrooms located in the Convention Center.Additional investment required. Limited seating available:Register at a ticket sales counter.

Learn from doing with the innovators and educators driving the latest looks and techniques in hair. ISSE Long Beach proudly presents the following hands-on classes, tailored for those who are looking for more than just a lecture or demo!



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This logo sheet is not for reproduction. It is for color break information ONLY. Use the electronic files for reproduction. You must use approved colors or the color specifications listed below.

CMYK

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KB Beauty

Dinair

RepechageRM 104A & 104B

RM 104C

NAHA ROOM

RM 101A

RM 101B

RM 102A

RM 102B

RM 102C

RM 103A

PRESSO

FFICE

RM 103B

RM 103C

NOT USING UPSTAIR

AREAS

BEVERAGE

EXIT

ARENA

ENTRANCE/EXIT

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REGISTRATION10m x 3mApprox 33' x 10'

AREA

ARENA LOBBYER OFFICE

10m x 3mApprox 33' x 10'

PBA OFFICE

BAG CHECK

8' DRAPE

8' DRAPE

8' DRAPE

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TOWER

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PBA Office (above booth 2422)

PBA Office (above/right booth 2422)

Tables (above/right booth 2422)

CLASSROOMS

Esthetics America & Wellness Featuring Cidesco

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Boris PrilutskyTension Headaches (3 CE)Arena A8Sunday 2:30pm - 5:30pm (Ed. Code 706)PBA | NCA Members $25, Non Members $30

Tension headaches are a socio-medical problem with 140 million sufferers in the U.S. Boris discusses major causes of tension headaches and teaches hands-on Manchurian Acupressure methods for tension headache relief. This Chinese method includes head massage and is proven safe, virtually side-effect free, and effective in reducing or completely eliminating headaches during the first 10-15 minutes of application. By learning these techniques you will be able to help many people and open a huge new market.

Abdominal/Visceral Massage (2 CE)Arena A8Monday 2:30pm - 4:30pm (Ed. Code 701)PBA | NCA Members $25, Non Members $30

Abdominal/visceral massage is tremendously beneficial and is an easy procedure to perform at aestheticians, SPA and/or massage office settings. Boris teaches techniques mobilizing abdominal soft tissues. After only 15-20 minutes of abdominal massage your clients can experience stress relief, improved breathing and digestive function, energy boost, and improved sleep quality.

California Collegeof Physical Arts, Inc.

Proper Body Mechanics for the Therapist with Michelle Mangano (2 CE)Arena A8Monday 9:30am - 11:30am (Ed. Code 708)PBA | NCA Members $25, Non Members $30

Learn the proper tools to sustain a long career by focusing on proper body mechanics. Demonstrations include using leverage, proper breathing, table height and gravity to maintain a long career and avoid injury. Self-massage techniques also stressed to help therapists prevent injuries from overuse.

Self-Care: A Continuous Process That is Essential to a Long and Healthy Careerwith Emily Cohen (2 CE)Arena A8Monday 12:00pm - 2:00pm (Ed. Code 704)


If someone asked you today, “What do you do to keep yourself physically, mentally and spiritually healthy?” would you have an answer? This class gives ideas on how to maintain your most essential piece of equipment: YOU.

Theracupping, LLC.Successful Body Contouring Using Vacuum Therapies with Anita Shannon (2 CE)Arena A8Saturday 1:30pm - 3:30pm (Ed. Code 705)PBA | NCA Members $25, Non Members $30

Vacuum therapies work with the body to hydrate and separate tissues: Increased blood flow and decreased congestion in the limbs “lighten” the body and drain the effects of modern lifestyles to produce rapid results: Body contouring and detoxification using vacuum therapies enable the body to regain balance and health quickly and comfortably with long-term benefits. Treat your clients to an effective and pleasurable way to regain a vibrant, healthy appearance. Beneficial for all ages, all clients, all practitioners, and is a great business builder, too!

The Ultimate Face Lifting and Drainage Treatment with Anita Shannon (2 CE)Arena A8Sunday 12:00pm - 2:00pm (Ed. Code 707)PBA | NCA Members $25, Non Members $30

Create observable change in the appearance of your clients’ faces. An effective addition to any facial rejuvenation, this treatment produces measurable results. Vacuum therapies drain years and stress from the face by opening drainage pathways; stimulating skin, collagen/elastin network and underlying muscle tissue; nourishing tissues with renewed blood supply; and, hydrating skin and underlying tissue. Easy and fun to do while generating increased referrals for your business.

SpiriPhysical, Inc.Active Isolated Stretching (AIS): The Spa Method with Bruce Baltz (2 CE)Arena A8Saturday 4:00pm - 6:00pm (Ed. Code 702)


This lecture takes stretching to a new level within the spa environment. Learn how to reach the deepest tissues of the body with superior results.

Cool Stone Massagewith Bruce Baltz (2 CE)Arena A8Sunday 9:30am - 11:30am (Ed. Code 703)PBA | NCA Members $25, Non Members $30

Discover the importance of cooler temperatures; the missing link in hot stone massage, which will provide a superior service and help the body heal faster.

Massage and Wellness EducationMassage and Wellness classrooms located in the EstheticsAmerica & Wellness Pavilion in the Convention Center Arena.

Wellness classes are distinctly designed to provide massage therapists with in-depth understanding of the latest techniques in massage and wellness.

ISSE Long Beach is pleased to offer Continuing Education (CE) credits for massage therapists. CE credits are for licensed massage therapists only. Certificates will be handed out at the conclusion of each class. Additional investment required.

NEW FOR 2011! NAHA RoomNAHA Room located in the Convention Center

Room 104C

Learn from the masters! Join North American Hairstyling Awards (NAHA) winners and finalists for complimentary classes devoted entirely to inspire you to create a signature look and help you join the ranks of the nation’s top stylists.

Rene Antonio - NAHA Haircolor Finalist 2008Sunday 9:30am - 11:00amMeet the industry’s haircolor heavyweight, Rene Antonio. Become familiar with avant garde haircolor and

tomorrow’s trends. Includes a live NAHA photo shoot to train your eyes on what it takes to pave your way in today’s industry.

John Simpson - NAHA Haircolor Winner 2008, sponsored By GoldwellSunday 11:30am - 12:30pmMonday 3:45pm - 5:00pmTake a look inside the creation of a unique hair-color

story. Find the inspiration behind what you want to create and put it into design. Rediscover the theories of “Your light is only as strong as the dark that sits beside it!” I will take you on the journey of how I put together my hair color collections and how to make your work signature every day!

Lucie Doughty - NAHA Winner 2004Sunday 1:00pm - 2:00pm Monday 12:00pm - 1:00pmLucie Doughty, 5-time NAHA winner and finalist, takes you on an inspiring journey through the creative process

of assembling your NAHA entry. Lucie shares examples of putting a shoot together - from choosing a direction to finding models - and the inside scoop on her award-winning hair techniques.

Charlie Price - NAHA Hairstylist of the Year 2008Sunday 2:30pm - 3:30pm Monday 10:00am - 11:00amTwo-time NAHA hairstylist of the Year and 14-time NAHA

winner Charlie Price delves into what it takes to build a portfolio, interpret high fashion, and most importantly, how to construct NAHA worthy collections.

Steve Elias - NAHA Editorial Hairstylist Winner 2010 Editorial and Runway Hair TrendsMonday 2:15pm - 3:15pmSteve focuses on the latest runway trends from New

York Fashion Week, his session work and current trends in fashion magazines. Learn more at steveelias.com.

Complimentary Hair EducationComplimentary hair classrooms located in the Convention Center unless otherwise noted.Complimentary with expo ticket purchase.

ISSE Long Beach is packed chock-full of preeminent product manufacturers and talented instructors ready to share their practices and techniques.

Cadiveu USAHyatt Regency, Seaview C - Exclusive Classroom Sunday 9:00am - 6:00pmMonday 9:00am - 5:00pm

Covers smoother, faster, safer, hair smoothing systems, Brazil cacau application safety, studies behind the hair smooth category 3-zone ventilation system, featuring Areovex Systems Acai Therapy: New botanical-based smoothing alternative. Spanish speaking educators available in all classes.

ABCHNo Fail Formulating Room 203CSunday 9:30am - 11:00amSunday 1:30pm - 3:00pm

Formulating is the most important aspect of coloring hair and involves the chemistry of hair coloring: The bleach, peroxide, colors and how they respond with each other. Learn how to formulate and why a book of formulas is worthless.

Andis2011 Clipper Cutting from Andis Room 203BSunday 9:30am - 11:00amMonday 9:30am - 11:00am & Monday 1:30pm - 3:00pm

Return to your salon with the latest in clipper cutting trends and change your clipper cutting forever. Experience increased levels of technical skill, confidence and creative insight.

Cinderella HairThick Glorious Hair! Room 103BSunday 9:30am - 11:00am & 3:30pm - 5:00pmMonday 11:30am - 1:00pm

Learn how your clients can have the hair they always wanted. Create special occasion hair styles to remember for a lifetime. From elegant to casual, a few highlights or a full head, Cinderella Hair shows you what memories are made of. Learn how easy it is to go from consultation to beautiful luxurious hair. .

National Latino Cosmetology AssociationBig Sexy Latin Hair Room 102BSunday 9:30am - 11:00am

Learn three must-have looks for the Latina woman! Learn how to market to the Latino market and the fundamentals of different Latina hair textures and how to create styles for each. Styles will be a variation of avant garde, hot sexy amor, and sizzling couture.

North American Hairstyling Awards


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Global Keratin Certification ClassHyatt Regency, Seaview B - Exclusive Classroom Sunday:10:00am - 11:00am English11:30am - 12:30pm Spanish1:00pm - 2:00pm English2:30pm - 3:30pm Spanish4:00pm - 5:30pm English5:30pm - 6:00pm SpanishMonday:9:30pm - 10:30am English11:00am - 12:00pm Spanish12:30pm - 1:30pm English 2:00pm - 3:00pm Spanish3:30pm - 4:30pm English

Become a Certified GK Hair Taming System Stylist in one hour! Learn how to ask the right questions while performing a proper consultation to decide which of our three formulas of GK Hair™ Taming System™ with Juvexin™ to apply on your guest; Light Wave, Curly and Resistant. Witness a demo on the application process. You will also have the opportunity to purchase special show-only GK Hair promotions.

Keratin Complex Hyatt Regency, Shoreline B - Exclusive Classroom Sunday:10:00am - 11:00am12:00pm - 1:00pm2:00pm - 3:00pm4:00pm - 5:00pmMonday:10:00am - 11:00am12:00pm -1:00pm1:30pm - 2:30pm3:00pm - 4:00pm

Smoothing Therapy Look and Learn Certification.

44/20 Presents: The Netwerk Academy Elements of Hair CuttingRoom 102CSunday 11:30am - 1:00pm

Focus on fundamental skills ingrained in all haircuts, regardless of style. John and Josef perform cuts that combine these elements into contemporary, commercial styles. Learn fundamentals of body and hand positioning and other elements to a successful haircut.


ISSE Long Beach is packed chock-full of preeminent product manufacturers and talented instructors ready to share their practices and techniques. Visit probeauty.org/isse for the most current class descriptions, room locations, instructor names, class times and a complete Schedule of Events!

Major League Barber Barber World Room 103CSunday 9:30am - 11:00am & 1:30pm - 3:00pmMonday 11:30am - 1:00pm & 3:30pm - 5:00pm

Join Major League Barber to learn barbering techniques and business tips that will take you to another level. This class is energetic and exciting.

Marcel MunozRoom 203ASunday 9:30am - 11:00amMonday 9:30am - 11:00am & 3:30pm - 5:00pm

Prepare for a presentation doing basic techniques using extraordinary hair extensions.

Short2Long Hair ExtensionsRoom 102ASunday 9:30am - 11:00amMonday 1:30pm - 3:00pm

Learn how to get hair extension customers and promote yourself, including a brief example of a consultation. Demonstrations show how easy the Short2Long method is. Points covered include how to advertise; do consultations; price services and increase revenue; proper technique of application; extension removal; proper maintenance; cutting and blending; ordering procedures; choosing the right texture and color; and, using chemicals.

ZipA Foil Precision Foiling Without the Struggle! Room 102CSunday 9:30am - 11:00amMonday 11:30am - 1:00pm

Unleash your creative potential and conquer the art of short-hair foiling, inverted foiling and angular foil placement. Learn the latest in custom hair color cocktailing and evaluating your client’s true color needs.

Chuck Caple Educational SeminarsHair Cutting That Makes Hair “Do What It Do” Room 103CSunday 11:30am - 1:00pmMonday 1:30pm - 3:00pm

Chuck has a distinctive way of teaching stylists how to make hair move effortlessly - not using a hot tool. Chuck demonstrates the importance of the cut - you will be glad that you made the decision to let Chuck show you how to make hair “do what it do”.

Color Vie Innovative Bleaching Techniques with New Kinds of Bleach Hyatt Regency, Shoreline ASunday 11:30am - 1:00pm

A demonstration of innovative bleaching tecniques, such as designs and highlights, on hair extensions withammonia-free bleach and herbal bleach.

De Fabulous Amazon Secret CertificationRoom 102AMonday 11:30am - 1:00pm

Kerafusion Certification: This comprehensive class covers every aspect of our Keratin treatment Kerafusion. Learn proper application of Kerafusion and which clients benefit most from the treatment. Class covers the best ways to market Kerafusion to your clients. Everyone who pays for this class receives a Certificate of Completion for Kerafusion from De Fabulous.

Dennis Bernard, TCAThe Color Accelerator & Smart Solutions By Dennis Bernard, Inc. Room 102BSunday 11:30am - 1:00pm

Learn the power tools and smart solutions for fast color, great style and increased profits.

Enjoy Hair CareCut, Style, and ENJOYRoom 203BSunday 11:30am - 1:00pm & 1:30pm - 3:00pmMonday 3:30pm - 5:00pm

Cut, Style and create using the latest product technology and techniques from ENJOY Professional Haircare. Artistic Director Angel Del Solar shares his secrets to successful hairdressing in the salon, from start to finish.

Gerard’s Int’l Adv. Haircutting Center Gary Gerard’s “New Wave Collection” Sunday 11:30am - 1:00pm - Room 102ASunday 3:30pm - 5:00pm - Room 203C

Gary takes you through his new wave wrap and new wave cutting incorporating directional wrapping and shares his simplified quadrangle principle of haircutting. Emphasis is on ergonomics, the scientific study of harmony in body and shear positioning. Learn new and exciting cuts to take your career to new levels of success.

Monroe BrushBLOW DRYING 101 Room 103BSunday 11:30am - 1:00pmMonday 1:30pm - 3:00pm

Learn the science of a brush, positioning of the blow dryer and a round brush, how to increase the efficiency of your styling process. Also learn how to minimize injury of hands and shoulders through proper handling of tools and why some brushes are better than others.

SAIANNon-Surgical Face Lift / Collagen Infusion - IN BARBER CHAIR! Arena A6Sunday 11:30am - 1:00pmMonday 9:30am - 11:00am

Learn to provide an advanced esthetic treatment in only 20 minutes while your client’s color develops from the industry’s foremost skin care expert. A certificate of attendance is provided.

Wahl ClipperClipper Cutting on Men and WomenRoom 203CSunday 11:30am - 1:00pmMonday 9:30am - 11:00am & 3:30pm - 5:00pm

Demonstrations include using a razor blade clipper attachment over a true razor to create a more precise effect with much greater ease, eliminating the myth that female styles can not be done with clippers and trimmers, the newest ways to attack a man’s head with Wahl tools, and adding a finishing style to keep your clients coming back again and again. Models are welcome and will not regret the experience.

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ISSE Long Beach is packed chock-full of preeminent product manufacturers and talented instructors ready to share their practices and techniques.

Andres Hair StudioChemicals and How they Affectthe Structure of the Hair Room 102CSunday 1:30pm - 3:00pmMonday 1:30pm - 3:00pm & 3:30pm - 5:00pm

This class contains important guidelines and details not be trusted to memory. Get on the right chemical path and learn new ideas, approaches and sequences for the perfect end result.

Brazilian Keratin TreatmentRoom 103BSunday 1:30pm - 3:00pm (Spanish)Monday 9:30am - 11:00am (Farsi)Monday 3:30pm - 5:00pm (Spanish)

Marcia Teixeira, a worldwide authority on the Brazilian Keratin Treatment, invites you to take advantage of this spectacular opportunity to become certified for free. This revolutionary new service is an intense treatment that is universal and can be used safely on all hair types. Learn how to transform your clients hair into soft, frizz free, beautiful, healthy hair.

Brazilian Keratin Treatment Certification ClassHyatt Regency Hotel, Seaview A - Exclusive ClassroomSunday:9:30am to 11:00am Certification Class-New Stylists11:30am to 1:00pm Certification Class-New Stylists1:30pm to 3:00pm Advanced Certification Class Previously Certified in BKT3:30pm to 5:00pm Certification Class-New StylistsMonday:9:30am to 11:00am Certification Class-New Stylists11:30am to 1:00pm Certification Class-New Stylists1:30pm to 3:00pm Advanced Certification Class Previously Certified in BKT3:30pm to 5:00pm Certification Class- New Stylists

Become certified in the Brazilian Keratin Treatment by Marcia Teixeira. You will learn procedures and techniques needed to perform this innovative smoothing and de-frizzing treatment in your salon. The BKT can be used safely on any type of hair- dry, frizzy, over-processed, color treatment, multicultural, or unprocessed, virgin hair.

Divi International HairCheckRoom 102ASunday 1:30pm - 3:00pm

Learn how to generate thousands of dollars with HairCheck. Understand the client’s concerns on hair loss, hair regrowth and hair breakage and how to measure and monitor results with quantifiable numbers and increased retail sales.

National Latino Cosmetology Association and the Creative Team of Artistic TalentRoom 102BSunday 1:30pm - 3:00pmMonday 9:30am - 11:00am

See the latest hair trends by NLCA artists.

ScruplesIntro to Scruples Self Tour of ColorRoom 203ASunday 1:30pm - 3:00pm

Scruples Self Tour Of Color is a journey the hairdresser takes with the client to discover the client’s unique characteristics, such as face shape, bone structure, and skin and eye color. Through this discovery process, the hairdresser can truly design a look that is unique to the individual.

AST Systems, LLCGive It To Me StraightRoom 102ASunday 3:30pm - 5:00pmMonday 9:30am - 11:00am & 3:30pm - 5:00pm

SalonTech is dedicated to your success! We formulated what we believe is the very best Keratin System in the industry. Join us to learn how to achieve superior results with our unique formulation. Receive a complimentary Keratin gift set valued at $200 in addition to your KeraTech Certification.

Enzo Milano Room 203BSunday 3:30pm - 5:00pmMonday 11:30am - 1:00pm

Focus on our current and new product lines and see first-hand what our styling tools are about and how they can benefit you.

Hotheads Hair Extensions and Hair EnhancementsHair Extensions and Hair Enhancements in Under an Hour Room 102CSunday 3:30pm - 5:00pmMonday 9:30am - 11:00am

Experience two tandem complete hair enhancement transformations in under an hour. Learn application techniques and product information for clients looking to enhance their fine or thin hair or simply looking for additional volume, length or color effects.

Malibu Wellness Inc.How to Guarantee Color & Color CorrectionRoom 203ASunday 3:30pm - 5:00pm

Elements found in your water at home and in the salon determine the success or failure of color services and can cost you both time and money! Learn why colors don’t not match swatch reds and other colors fade, why blondes become dull, muddy or brassy, poor gray coverage, and why highlights and bleaching seem resistant.

Product ClubThe Art of Highlighting: Express Yourself!Room 102BSunday 3:30pm - 5:00pmMonday 11:30am - 1:00pm & 3:30pm - 5:00pm

Learn creative interpretations of highlighting techniques from Product Club’s Art of Highlighting DVDs and how they will free you from your old foiling methods. Open your mind and get inspired to be creative again. This class incorporates the use of foil and also Product Club’s Thermal Colour Wraps for a great new way to balayage without the mess.

Toni Love’s Training CenterSolutions to Hair Loss! Room 103CSunday 3:30pm - 5:00pmMonday 9:30am - 11:00am

This class is for the professional who wants to take their business to a new level! Learn about insurance claims and the salon, properly selecting commercial hair, interlocking: No braids! No glue! and, non-surgical hair replacement.

BelsonHigh Fashion Hair by Derek JRoom 203CMonday 1:30pm - 3:00pm

Celebrity hairdresser and reality show darling Derek J will demonstrate how to create fashionable runway style hair using the Brazilian Heat After Dark products. Learn the steps necessary to transform everyday hair into high fashion looks perfect for the runway.

Bonika ShearsUpside Down Speed CuttingRoom 102BMonday 1:30pm - 3:00pm

Frances London DuBose, the “USA Make-Over Queen”, has turned haircutting upside down - literally! Gain a better view of how to give each new haircut an original twist. Learn customized consultation that will keep the clients coming back! Discover how tool selection is crucial to speed and final results.

Brazilian Keratin

™Treatment

THE ORIGINAL

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Complimentary Nail EducationComplimentary nail classrooms located in the Hyatt Regency Hotel unless otherwise noted.Complimentary with expo ticket purchase.

From acrylic to natural, some of the best and brightest nail technicians and manufacturers converge at ISSE Long Beach to show you their top techniques.

Nailpro Nail Class, Competitionand Awards Ceremony

Compete with the Best!with Carla Collier, Nailpro Head JudgeLocated in the Convention Center, Room 103BSaturday 6:00pm - 7:00pm

This class is a must for the first-time competitor, veteran and anyone interested in competing. Bring your questions and learn everything you need to know about competing successfully.The class covers:

- What the judges do- How points are calculated- What the staff does- What competition supplies you need- The fine points of the rules governing the specific competitions- What happens during and after the competitions

Plus, it’s a great opportunity to network and pick up pointers from fellow competitors!

Nailpro CompetitionLocated in the Hyatt Regency Ballroom A Registration opens at 7:00amSunday 9:00am - 5:30pm Monday 8:00am - 9:45am

For competition rules and to registration visit nailpro.com. All competitions count toward the Nailpro Cup 2011. Space is limited.

Nailpro Awards CeremonyLocated in the Hyatt Regency Ballroom BMonday - 3:30pm - 5:00pm

KupaKupa Academy 101Hyatt Regency Ballroom FSunday 9:30am - 11:00am

Learn the inside scoop on KUPA’s electric files and bits, how they’re made and used. Gain purchasing power by knowing what to look for in an electric file and learn what is new in machines & hands-on education. See unveiling of the new UPower 2-G! Attendees receive a 20% coupon towards the purchase of a new KUPA e-file on site.

LeChat NailsPerfect Match Gel Polish for Natural Nails Sunday 9:30am - 11:00am (English)Hyatt Regency Ballroom ESunday 3:30pm - 5:00pm (Spanish)Hyatt Regency Ballroom EMonday 1:30pm - 3:00pm (Vietnamese)Hyatt Regency Ballroom D

Noblity gel polish applies like nail polish, wears like gel. This revolutionary gel polish cuts the service time in half and gives a deep sleek finish without chipping, or drying time. Nails look flawless for weeks and stay as perfect as day one. FREE Dare to Wear Nail Lacquer creates a perfect match color to the nobility gel polish. Offer matching nail lacquer to your clients to perfectly match both hands and toes.

Odyssey Nail SystemsMake More Money Using Colored Acrylic Nail Designs! Hyatt Regency Ballroom DSunday 9:30am - 11:00am

Trang is a Master on showing you techniques that won’t take long to do and looks like it took years of practice to learn. He is here to share with you his secrets so you can have fun and make a lot more money!

Boosting Profits In The Salon! Hyatt Regency Ballroom DSunday 3:30pm - 5:00pm

Anna features exciting new products, services and teaches you how to utilize new marketing techniques from Odyssey Nail Systems to enhance your bottom line and keep your guests coming back!

Preview the Evolutionary New Generation of Color Gel Paint from ONS Hyatt Regency Ballroom DMonday 11:30am - 1:00pm

Be wowed with techniques in Colored Gel you have never seen before! What you will learn in this class will bring you from ordinary to extraordinary!

Atwood IndustriesElectric Filing Techniques & SolutionsHyatt Regency Ballroom ESunday 11:30am - 1:00pm

Learn new time-saving ways to accomplish the tasks that seem to take the most of your precious time. Lysa shows you new filing bits that will help improve your filing techniques and save you time in the process. She encourages class participation and the sharing of ideas to better make for a more informative and fun filled event.

Bio Sculpture GelBio Sculpture Soakable Gel SystemHyatt Regency Ballroom FSunday 11:30am - 1:00pmMonday 9:30am - 11:00am & 1:30pm - 3:00pm

Learn to customize your clients’ nails. Offer flexible, medium and solid (less flexible) finishes with one system. Nail techs and clients can choose a treatment gel that is appropriate for all nail plate type. Advantages: 0ver 150 no-chip colors, damage-free soak off, 5-star safety rated, natural nail gel - no primers and nationwide training available.

Minx Nails/Extremedys SalonMaking Money with Minx! Hyatt Regency Ballroom BSunday 11:30am - 1:00pm Monday 1:30pm - 3:00pm

Learn how to double your income and grow your business using the Minx technology system. Leading Minx Masters and Celebrity Nail Stylists Naja and Lisa Logan demonstrate the Minx application process and let you in on their tips and tricks to becoming a successful entrepreneur and making your business stand out from all the rest. Extend fashion to your fingertips and bring the power of the purse to your own hands!

Young NailsTwo-Tone Temptation ClassHyatt Regency Ballroom DSunday 11:30am - 1:00pm Monday 9:30am - 11:00am & 3:30pm - 5:00pm

At the end of this class you’ll have the knowledge to sculpt perfect nails every time. Also includes advice on how you can help clients who break, bite or pick their nails.

ChristioGelacquer: Removable Gel SystemHyatt Regency Ballroom ESunday 1:30pm - 3:00pm

With over 27 years of experience in the nail industry and more than 11 years as an International Nail Educator, Christine Le is shares some of her unique techniques of Gel application without the need of filing. Gain the knowledge of easily completing a full set of Gel nails or re-fill (fill-in) within 30 minutes or less.

EZ FlowOut of the Box FrenchHyatt Regency Ballroom BSunday 1:30pm - 3:00pm Monday 9:30am - 11:00am

Class focuses on providing an educational experience with hands-on workshops using new technology and services to increase business development for 2011. Intensive one hour training and demonstrations on a professional level for the ultimate educational experience. Learn consumer favorites, new developments and technology! Your customers will be delighted with the new and improved results! Your profits will rise and you will reap the benefits!

FootlogixA Step Ahead... Making the Most of Your Pedicure Service Hyatt Regency Ballroom CSunday 1:30pm - 3:00pmMonday 1:30pm - 3:00pm

Are you maximizing your profits from each pedicure service? Learn what you need to know about a diverse and changing pedicure clientele to set yourself and your pedicure business apart from others. Find out why so many prestigious spas and salons are making the switch to Footlogix and see how to reach your potential by educating yourself and becoming the best technician you can be.



Vertical Reverse logo Black and Clean White (Dark Background)

Vertical Black and Clean White (Light Background)

To use any LeChat Mark, including LeChat logos, you must first be authorized by Tithancorp. Our logos form the graphic signature of our brand and are important corporate assets. Each logo is a unique piece of artwork and must never be recreated or typeset. Only the approved digital files should be used to reproduce a Mark. These design requirements will help you reproduce the LeChat Marks with precision and consistency.Preferred Logo - Clear spaceAlways maintain a minimum clear space of 1⁄4" around the a LeChat Mark to preserve its integrity. This space isolates the signature from distracting graphic elements such as copy, photography, or background patterns and gives the LeChat Mark prominence and impact.Logo Minimum SizesTo protect the integrity, legibility and impact of LeChat Marks, a LeChat Mark must never be reproduced in sizes smaller than specified here. �or print applications, do not reproduce the preferred Mark in sizes smaller tha1.��" inches or �� pi�els wide. When using �� and .��E� files for web or video applications, the preferred mark should never be presented in sizes smaller than 1.��" inches or 1�� pi�els wide.Primary Color PaletteBlack and White comprise the primary color palette. The following provides details of the preferred colors for reproduction of the LeChat Mark.� Rich Black with Clear White� �antone Blue �� C with Clear White (used only with special permission) � �antone Metallic Blue �1�� C with Clear White (used only with special permission)Background ControlWhite is the preferred background for presenting the LeChat Marks. To protect its integrity, backgrounds must never compete with the Mark. When the LeChat Mark is placed on a black or dark background, the Reverse Mark should be used. �t is important to always ensure that there is sufficient contrast between the LeChat Mark and the background. When backgrounds contain patterns, the patterns should be subdued so that the LeChat Mark remains readable.

�orizontal Reverse logo Black and Clean White (Dark Background)

�orizontal Black and Clean White (Light Background)


Vita Cura® Platinum Collection• Plastic Surgeon Recommended• An Alternative to Surgical Rejuvenation• Maximum benefits for maximum results• In the Salon: The Vita Cura® 5 Phase Firming Facial

Opti-Firm® Skin Firming and Renewal• Clinically Proven• Rebuilds Sun-Damaged and Aging Skin• Firms and leaves skin more youthful• In the Salon: The Opti-Firm® Eye Contour Treatment

Hydra Dew® for Normal to Dry Skin• Restores and Preserves Moisture Long-Term• Balances and Repairs the Skin Barrier • In the Salon: The Hydra Dew® Express Lift Moisture Mask

Hydra Medic® for Problem/Acne Skin• Purifies and Controls Existing Breakouts While Helping to Prevent New Ones from Forming• Reduces Oil from Overly Active Sebaceous Glands, While maintaining Skin Moisture Balance • In the Salon: The Hydra Medic® Acne Facial Treatment

Hydra Refine® for Normal to Oily Skin• Minimizes Oily Shine• Fights Blemish-Causing Bacteria Without Drying or Irritating the Skin• In the Salon: The Hydra Refine® Facial for Normal to Oily Skin

Hydra 4® for Sensitive/Reactive Skin• Soothes and Calms• Repairs and Protects • Helps to Decrease Skin Sensitivity• In the Salon: The Hydra 4® Facial for Sensitive/Reactive Skin

Deep Sea. Deep Energy. Deep Results.

To view the complete Repêchage® Collection, visit us online at www.repechage.com

Sarkli/Repêchage, Ltd. 1-800-248-7546 | www.repechage.comRepêchage Europe, Ltd. 0800-731-7546 | www.repechageuk.com

“Repechage has a 30 year legacy combining science with the curative powers of the sea.My products and treatments are based on the latest skin science with proven results and long term benefits. Speak with one of our Sales & Marketing Associates and let them put together a program ideally suited to your business needs. We will even send you a *complimentary Instructional DVD of one of our treatments.”

Pioneers in seaweed-based skincare. Since 1980. Made in USA

*$6.95 shipping and handling fee may apply. One per customer. Offer valid through February 28, 2011.

— Lydia Sarfati CEO, Founder & World Renowned Skin Care Expert

See Us At Booth # 2920

ISSE Show Booth #530

Watch superstar stylist Derek J. live as he brings his passion and artistry to life with Brazilian Heat® and Brazilian Heat® After Dark™ professional styling tools.

DerekJ.HeaTbrings THe

Monday 01/31/11 from 1:30-3:00pm

BHBHAD.ISSE2011.ad.BL903.indd 1 11/22/10 11:05 AM


Complimentary Nail EducationComplimentary nail classrooms located in the Hyatt Regency Hotel unless otherwise noted.Complimentary with expo ticket purchase.

From acrylic to natural, some of the best and brightest nail technicians and manufacturers converge at ISSE Long Beach to show you their top techniques.

NubarNubar Infinity Gel Hyatt Regency Ballroom FSunday 1:30pm - 3:00pm

Don’t understand the difference between regular gels and soakoffs? Confused about gel polish? Worried about UV Lamp safety? Learn the features & benefits of Infinity UV Gels, expert troubleshooting and techniques for successful gel services with Nubar Infinity Gels.

Salon Nail Art Hyatt Regency Ballroom FMonday 11:30am - 1:00pm

Learn how to incorporate fun, simple nail art into your acrylic designs with Infinity Colored Acrylic. Roxy will show you nail art tricks and imbedding that will impress your clients and jazz up your salon nail art!

Precision NailsClients Behaving Badly Hyatt Regency Ballroom DSunday 1:30pm - 3:00pm

Offering discounts and freebies will attract clients, but not ones you can depend on. Your business needs loyal clients who make your services a priority. Building that exclusive clientele begins when you respect yourself and value your clients.

Waterless Spa PedicuresHyatt Regency Ballroom E Monday 11:30am - 1:00pm

Spa pedicures are hotter than ever, but so is the controversy surrounding the safety of foot spas. Learn how to provide extraordinary spa pedicures without the hassle and expense of a foot spa. Eliminate water for a more efficient service that’s safer for your clients and better for our environment.

Competitive Pricing for Salon SuccessHyatt Regency Ballroom E Monday 1:30pm- 3:00pm

As more nails salons open, average service prices drop. In an economic downturn, there’s even more pressure to lower prices. How can you compete and cover your costs? Learn how successful salons thrive, not just survive, based on competitive pricing of their quality services.

Greening Your Nail SalonHyatt Regency Ballroom E Monday 3:30pm - 5:00pm

In this challenging business climate, being lean and green will sustain both your salon business and the environment. Evaluating how your business impacts the environment is not only the right thing to do, it’s the smart thing to do.

ibdibd GELAC: Custom Blended Color and Designwith Allison BakerHyatt Regency Ballroom BSunday 3:30pm - 5:00pm Monday 11:30am - 1:00pm

Class focuses on providing an educational experience with hands-on workshops using new technology and services to increase business development for 2011. Intensive one hour training and demonstrations on a professional level for the ultimate educational experience. Learn consumer favorites, new developments and technology! Your customers will be delighted with the new and improved results! Your profits will rise and you will reap the benefits!

Maisie DunbarGet Down to BusinessHyatt Regency Ballroom F Sunday 3:30pm - 5:00pm Monday 3:30pm - 5:00pm

This class is designed for nail and beauty professionals serious about taking their skills to another level. Learn how to survive in today’s economy and moving forward; increase frequency of visit; determine what it is costing you per hour/day/week/year; market yourself within a salon, spa or medical facility; find a quality partner; make a six figure income; and, maximize YOU!

Dashing DivaDashing Diva’s Revolutionary New Manicureswith Mary KutschHyatt Regency Ballroom E Monday 9:30am - 11:00am

Dashing Diva introduces the new Enhance-It Manicure and the French Wrap Manicure. The Enhance-It Tip is a pioneer in the extension world. There’s no blending required, with this light, comfortable natural length tip that supports weak nails and extends enamel wear! Give clients a perfect French manicure with French Wrap Plus. Perfect smile lines and French color that won’t chip for weeks at a time. See it to believe it.

Complimentary Skin EducationComplimentary skin classrooms located in the EstheticsAmerica & Wellness Pavilion in the Convention Center Arena.Complimentary with expo ticket purchase unless otherwise noted.

Top consultants and manufacturers show you the latest in skin rejuvenating techniques! The masters teach you how to incorporate the hottest new skin-enhancing practices into your work.

CIDESCO Body Analysis and Procedures & Treatments with Sophia CamejoSaturday 2:00pm - 5:00pm - (Ed. Code 601)PBA | NCA Members $75, Non Members $95

As bodywork continues to lead growth for many spas, CIDESCO’s body analysis, full-figure diagnosis, cellulite consultation and treatment specifications provide a road map for quality service, including proper body massage techniques, preparation of the treatment room, body wraps , body exfoliations, Eastern alternatives and use of specific body equipment (G5 -Gyratory Vibration). Includes a presentation of classical body massage modalities, contraindications, related fitness and diet advice.

CIDESCO Facial Massage Workshopwith Lydia SarfatiSunday 10:00am - 1:00pm - (Ed. Code 603)PBA | NCA Members $75, Non Members $95

CIDESCO’s timeless approach to facial massage techniques and theory includes a review of histology and anatomy of the head muscles and bones of the face followed by a detailed presentation of the five classical movements of massage, including effleurage, rotations, pettrisage, tapotements and vibrations. A brief presentation of lymph drainage also be included. Learn how to make the best choice of method based on the clients’ needs and skin type. Facial massage is an important part of your facial for therapeutic benefits.

CIDESCO Understanding Skincare Cosmetic Formulations with Rebecca GadberrySunday 2:00pm - 5:00pm - (Ed. Code 602)PBA | NCA Members $75, Non Members $95

Understanding skin care ingredients and how products are formulated is a vital knowledge. Every practicing esthetician should be able to read an ingredient label and understand the basic functions of any skin care product. In this information-packed course, learn how skin care products are made with information on performance ingredients such as peptides, alpha hydroxy acids, sunscreens, stimulants and antioxidants, as well as functional ingredients such as emulsifiers, preservatives, humectants, and emollients. Learn how ingredients are specifically combined to help your clients with many specific skin conditions, including acne, sensitive, and aging skin!

CIDESCO Scientific Approach to Facial Analysis and procedures, including Demystifying Electrical Skincare Equipment with Lydia SarfatiMonday 10:00am - 1:00pm - (Ed. Code 604)PBA | NCA Members $75, Non Members $95

Effective facial analysis is the foundation to successful client treatments. Gain an in-depth understanding of how to properly analyze a client’s skin, including the use of the CIDESCO Facial Sheet and Treatment Plan, to allow for proper skin diagnosis and client evaluation. Focus includes demonstrations of advanced deep cleansing techniques, brush cleansing, exfoliation, disencrustation, steam and extraction, use of enzymes and gommage, mask application, eyebrow shaping, and lash/brow tinting techniques.

NEW FOR 2011! ISSE Long Beach proudly presents the EstheticsAmerica & Wellness Pavilion, an entire arena dedicated to skincare, wellness and education, including CIDESCO USA education.

The EstheticsAmerica & Wellness Pavilion is located in the Convention Center Arena.CIDESCO USA education located in Room Arena A1. Additional investment required.


SAIANNon-Surgical Face Lift, Neck Lift and Collagen Infusion TherapyArena A6Sunday 1:30pm - 3:00pm Monday 1:30pm - 3:00pm

A live demonstration of three clinical anti-aging breakthroughs which deliver dramatic, cumulative and long lasting results in 20 minutes! Natural, clinical alternatives to costly invasive procedures performed by estheticians and cosmetologists without medical licenses. Renowned educator Margarita Saian demonstrates the newest procedure for lifting and firming the face and neck using hyaluronic acid, peptides, collagen and a portable machine. Certificate provided!

Speed Waxing with Alaska WaxesArena A3Sunday 1:30pm - 3:00pmDo you take too long waxing? Join us to learn shortcuts and tips to become a faster waxer.

Clean + EasyWaxing Made Simple with Clean + Easy Roll-On Waxing System Arena A6Sunday 3:30pm - 5:00pm Monday 11:30am - 1:00pm

Class focuses on providing an educational hands-on experience using new technology and services to increase business development for 2011. Intensive one-hour training and demonstration on a professional level for the ultimate educational experience. Learn consumer favorites, new developments and technology! Your customers will be delighted with the new and improved results! Your profits will rise and you will reap the benefits!

JB CosmeticsAdvanced Eyelash Extension CourseArena A3Monday 11:30am - 1:00pm

Join this advanced eyelash extension course for those seeking to strengthen their skills for faster extension application using the latest Premium JB Lashes products. Create beautiful lashes for your client’s eyes in less time by learning from the leading pioneer in innovative eyelash solutions, JB Cosmetics.

Complimentary Skin EducationComplimentary skin classrooms located in the EstheticsAmerica & Wellness Pavilion in the Convention Center Arena.Complimentary with expo ticket purchase unless otherwise noted.

Top consultants and manufacturers show you the latest in skin rejuvenating techniques! The masters teach you how to incorporate the hottest new skin-enhancing practices into your work.

RepêchageThe #1 Facial Treatment in the World - Repêchage Four Layer FacialArena A2Saturday 1:30pm - 3:00pm

Join the thousands of professionals who’ve made Four Layer Facial® their signature treatment. Let us teach you the importance of correct consultation, ambiance, and the power of European facial massage. Learn about the difference of various algotherapy and its effects on the skin. See why seaweed is the premier ingredient for sun damaged skin and cellular repair. The Repêchage Four Layer Facial reduces lines, dryness and produces immediate facial results with long term benefits.

Scientific Solutions to Acne SkinArena A2Sunday 1:30pm - 3:00pm

Sixty million Americans suffer from active acne. Learn what causes acne, the different types of acne, how to control acne breakouts and prevent future breakouts. Learn the science behind the latest skincare technology, key ingredients and how they work, as well as proper effective extraction techniques. Give your clients the confidence of clear and healthy skin. Includes a demonstration of the correct use of electrical equipment. You can’t afford to miss this class!

Vita Cura 5-Phase Firming Facial With Peptides and Enzymatic PeelArena A2Monday 1:30pm - 3:00pm

Finally an easy way to understand the science behind aging. Learn the popular anti-aging facial from Repêchage that uses seaweed and peptide ingredients to reveal younger looking skin immediately with long-term benefits. Join the discussion on the science behind how and why we age and more importantly how we can treat it. Inlcudes a live demonstration of this revolutionary facial treatment that will change the way you care for your customers’ concerns about aging.

Martinni BeautyMicrodermabrasion: Past, Present & FutureArena A2Saturday 3:30pm - 5:00pm

If you work or own a skin care salon, spa or med spa , you MUST offer microdermabrasion treatments to succeed. This class demonstrates how these treatments are applied and what effect they have on the skin. Learn what microdermabrasion modalities - Aluminum Oxide crystals, diamond tip, and micro scrubs - are available in the market and what they cost.

Learn How to Use Collagen to Prevent & Reverse Aging SkinArena A2Sunday 11:30am - 1:00pm

Collagen is the most important element to keep people looking young. This class gives you the overview of collagen related to skin. Learn how to strengthen and reverse damaged collagen fiber that causes wrinkle and sagginess. Learn to use collagen products in conjunction with Microdermabrasion, Ultrasound, acid peels, LED photo therapy & other facial treatments. A must-attend class with live demonstration.

Learn How to Treat Hyperpigmentation Effectively for Visible Results Arena 2Monday 9:30am 11:00am

Learn a variety of professional methods for treating hyperpigmentation, what causes this condition and how to treat it. Learn which natural active ingredients are most effective; how to control melanin formation; and what cyto-toxic chemicals to avoid. Join us for a promising treating recipe and a live demonstration with the dramatic result you’ve never seen before.

Temptu ProIntroduction to Airbrush Makeup: Everyday Beauty & Bridal Application Arena A3Saturday 3:30pm - 5:00pmSunday 3:30pm - 5:00pm

Join Temptu Pro’s lead trainer, Levi Vieira, to focus on airbrush makeup techniques designed to conquer beauty, bridal, fashion, photography and hi-def television. Focusing on application for the high-definition age, Levi centers on airbrush cosmetics featuring our award winning S/B Makeup.

GiGi WaxLearn the Art of Waxing from Ligia ‘GiGi’ Gomez, Founder of GiGi! Arena A6Sunday 9:30am - 11:00am Monday 3:30pm - 5:00pm

Join this educational, hands-on workshop to learn new technology and services to increase business development for 2011. This class is an intensive one-hour training and demonstrations on a professional level for the ultimate educational experience. Learn consumer favorites, new developments and technology: Your customers will be delighted with the new and improved results and you will reap the benefits!

Studex Inc.Studex Earpiercing: Safe, Easy, ProfitableArena A2Sunday 9:30am - 11:00am & Sunday 3:30pm - 5:00pmMonday 11:30am - 1:00pm

Studex ear piercing education details the history of ear piercing in the salon, plus customer benefits and what it takes in equipment, training and marketing to start a Studex professional ear piercing program. Includes hands-on training and purchase saving coupons are available for attendees.Studex Inc.

ShobhaSugaring for Natural Hair Removal Arena A3Sunday 11:30am - 1:00pm

Clients are craving sugar! Let Shobha teach you the natural hair removal technique sweeping the nation so you can stay ahead of the competition! Through a mixture of interactive lectures, demonstrations and hands-on training, you’ll learn the basics from Shobha, NYC’s celebrated hair removal expert!

Threading for Natural Hair Removal Arena A3 Monday 9:30am - 11:00am

Be the first to bring threading to your area! Participants walk away with a basic understanding of this exciting hair removal technique! Shobha shares the theories and techniques that have garnered them three highly successful salons, retail and professional product lines, 300+ press mentions and a cult-like fan following.




Beauty BusBeauty Bus Information and TrainingArena A9Sunday 11:30am, 1:00pmMonday 3:30pm - 5:00pm

Learn about Beauty Bus, a non-profit which brings complimentary in-home beauty and grooming treatments to patients and their caregivers. The foundation is looking for hairdressers, nail technicians, estheticians and makeup artists to donate their talent and time. Get on-site training.

Empowering YouProduce $3000 a Week and Still Have FunArena A5Sunday 11:30am - 1:00pm

Learn a very unique approach to adding the WOW factor to every guest’s visit, every time. Learn to work less hours but make more money. You can have all this without raising prices, or seeing more clients. Are you sick and tire of working hard and not seeing the rewards? Do you want quality in your business and in your life? Do you want to join the $100,000 a year club? If you answered YES to any of these questions, you don’t want to miss this class.

Hairdresser Career Development SystemsIt’s Just Business Arena A5Sunday 1:30pm - 3:00pm

Learn how to create a value in yourself, a demand for your services and to stand above the crowd and reach higher levels of educational excellence - personally, professionally and financially.

Business HeadquartersBusiness headquarters located in the Convention Center Arena unless otherwise noted.Complimentary with expo ticket purchase.

Learn the ins-and-outs of salon and spa best business practices in a special, more intimate environment. Classes focus on the business and marketing side of the industry and are designed to help you reach your financial goals!

Marketing & Sales

MiladyTriple Your Earning Power! Room 103BSaturday 10:00am - 2:00pm (Ed. Code 501) Complimentary, Registration Required

Learn the three most important strategies every stylist, technician and owner should know to increase client, grow sales and keep customers coming back! Learn how to make an unforgettable impact on your customers. Set yourself apart from the competition, understand the message you are sending, and eliminate the “silent” sabotage mechanisms you have.

Social Media Marketing Arena A7Saturday 3:30pm - 5:00pmSunday 3:30pm - 5:00pm

Discover how to use the power of social media marketing to create a memorable brand and gain raving clients. Explore the secrets for creating your brand, generating raving clients and expanding your profit opportunities through the power of Social Media Marketing. Learn the top five social media sites to start with; how to build a “Following” of raving fans; and, how to build a positive brand image online.

Milano SoftwareKEEP MOREArena A9Saturday 3:30pm - 5:00pm Sunday 1:30pm - 3:00pm

Client retention and attrition need to be monitored on a monthly basis. It costs ten times more to acquire a new client versus keeping a client. This session focuses on using increasing client loyalty through targeted behavioral marketing, relationship building and identifying client needs.

PRODUCE MOREArena A9Sunday 9:30am - 11:00amMonday 1:00pm - 3:00pm

Have you ever felt that you’re taking two steps forward and one step back? You can be moving in the right direction; acquiring new equipment, training staff, actively marketing but if you’re not managing your resources; you may be taking a step backwards. This session focuses on inventory and resources control, motivating and managing staff goals, and reporting.

Modern Salon Media“Best business practices from Salon Today 200 salons” & “What YOU need to know about online: Strategies to Grow Your Salon Business”Arena A4Saturday 3:30pm - 5:00pm

Segment 1: Salon Today editor Stacey Soble, and celebrity stylist, salon owner and Global Salon Entrepreneur Award winner Jamie Carroll review the Salon Today 200 winners, their specific behaviors, business practices and activities that set these industry-leading salons apart, and how you can apply these to your business. Bring a pad and paper as you’ll want to take careful notes.

Segment 2: The experts from Vance Marketing Solutions, Modern Salon’s digital services group, discuss online opportunities from a salon-specific perspective. You may already have a website and engage in social media, but are your digital efforts really driving your business and making you money? Learn how

Salon TranscriptsSocial Media Marketing Beyond Facebook & TwitterArena A5Saturday 3:30pm - 5:00pm

Today, the previous methods of advertising such as newspaper, monthly circulars, and Yellow Pages, are losing their effectiveness. Learn how you can shift advertising dollars into more effective marketing methods.

Catch Your Email Marketing WindfallArena A7Sunday 11:30am - 1:00pm

Learn how to build higher client retention and strong client relationships through ongoing communications and promotions. We’ll show you ways to fine tune and enhance your current outreach efforts and teach some e-mail marketing basics.

Ultimate Beauty CompaniesSelling Luxury to the RecessionistaArena A5Monday 3:30pm - 5:00pm

With a look into the basic principles of luxury, this session focuses on the psychology of consumer behavior, spending habits and a strategic approach to successfully connecting with this niche segment of luxury consumers. Topics include creating the luxury experience; affordable indulgences; marketing and merchandising salons; getting into the mindset of today’s luxury consumer; and, training a staff to sell luxury products.

Management & Leadership

Salon TranscriptsThe How To’s of Hosting a Successful Business Event Arena A7Saturday 1:30pm - 3:00pm

Become the talk of the town while increasing your monthly revenue and gaining new clients. Events can be more than just a good time. Learn step by step how to host a successful event and keep everyone wanting more.

Inventory Magic Puts More Money In Your PocketArena A7Sunday - 9:30am - 11:00am

Inventory management is all about learning to invest your money wisely. Whether your inventory is flying off the shelf or collecting dust, this class teaches proven techniques to improve your return on investment.

Build A Front Desk Gold MineArena A5Monday 9:30am - 11:00am

Make your front desk its own profit center by identifying areas of income directly impacted by the front desk and training your staff to capitalize on these opportunities.

Belevedere USA CorporationSalon & Spa Design Essentials Arena A5Sunday 9:30am - 11:00am

Are you planning on a new salon construction or remodel? Then this class is a must. Joe Serna, an interior designer, furniture designer and builder, will bring the keys of success to the forefront. Joe will review space planning, color trends, retail and reception, materials, timelines and functional equipment choices.

Salon Financing for DummiesArena A5Monday 1:30pm - 3:00pm

Ken Krebs, owner and founder of Beneficial Capital, performs a hands-on discussion of financing and leasing options for the average salon owner. Ken discusses the current financial environment and unique ways to obtain funding for your dream salon.




premiere orlando

Exhibit Floor Open Only June 5 & 6

2011

June4, 5 & 6

For more information and to register,visit www.premiereorlandoshow.bizor call 800.335.7469

Orlando/Orange County Convention CenterOrlando, Florida

Beauty Industry Professionals Only

co-locating with and FREE ADMISSION TO:

premiere conferencewith spa business forumsponsored by DAYSPA magazine

Follow us on:

REGISTER on or before April 30th for a $20 SAvInGS!photo

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Empowering YouProfitable Business and A Life! You Can Have Both! (Salon/Spa Owners)Arena A7Monday 1:30pm - 3:00pm

There really can be balance between your work and your life! Learn how to have a business that you run rather than it running you and to have your business support you rather than you supporting it! Learn what it will take for you to have it all: A business that works and a life you love.

ScruplesScruples... Unlocking Salon SuccessArena A9Monday 1:30pm - 3:30pm

As hairdressers we are in the business of creating great hair but do you know how to create a great business? Amie Breckenridge shares her simple approach on how to build a business with integrity.

Career & Empowerment

Scott BuchananCulture of Success: The Four Principles of Strong CulturesArena A4Sunday 3:30pm - 5:00pmMonday 11:30am - 1:00pm

Join Scott Buchanan, PBA Salon/Spa Leadership Council member and owner of Scott J. Salons & Spas, New York, to learn how a company’s culture is a living, breathing organism brought to life by the people in it. Learn how to make your team’s culture work for your business. Join us for this eye-opening and fast-paced session to explore the four essential principles that build a strong and healthy culture. Assess your current team environment and design simple action steps that increase productivity, shape high performance and strengthen leadership.

National Latino Cosmetology AssociationThe Salon Industry: An Exciting, Glamorous Career Arena A5Saturday 1:30pm - 3:00pm

Learn about the exciting and glamorous careers in the beauty industry and a behind-the-scenes look at what it takes to start your own business. Learn different business structures, where you can go with a salon business, insurance and liabilities, what it is to own your own business, advertising and ongoing education.

Business HeadquartersBusiness headquarters located in the Convention Center Arena unless otherwise noted.Complimentary with expo ticket purchase.

Learn the ins-and-outs of salon and spa best business practices in a special, more intimate environment at the Hyatt. Classes focus on the business and marketing side of the industry and are designed to help you reach your financial goals!

The Empowerment International Group Inc. The Keys To Success Arena A7Sunday 1:30pm - 3:00pm

Learn cutting edge ideas, skills, and insights to take your business to the next level and get to world class. Learn strategies for building customer loyalty and retention, maximize value to the client and how to stand out from the competition. Included are nine crucial stages for world-class delivery to guests and signs of future trends in the industry. Session is applicable to any level in the industry.

Manage, Motivate, Lead and RetainArena A7Monday 9:30am - 11:00am

Learn critical techniques and strategies for building a world-class team and leading them to exceed performance. Leaders will learn new strategies for motivating a diverse team of individuals and how to retain their best talent. This session will cover 14 key disciplines of visionary leadership. This session targets people in a management or leadership role.

Teal AcademyOutstanding Customer ServiceArena A5Sunday 3:30pm - 5:00pm

Learn how to give outstanding customer service through an in-depth study of our businesses, whether you are an employee, booth renter, or owner.

Hairdresser Career Development SystemsIt’s Just Business Arena A7Monday 11:30am - 1:00pm & 3:30pm - 5:00pm

Grow your business and improve profits in a tough economy.

Mindbody Inc.The Future is Technology - Get Your Salon ConnectedArena A5Monday 11:30am - 1:00pm

Learn how the latest technology is shaking up the salon and spa industries. Salon and spa owners can access their key business stats anywhere, anytime, directly from their smart phones. And with new “Finder” technology, salons and spas are attracting new clients.

The Empowerment International Group Inc.Starting Your Career: Brand MeArena A4Sunday 9:30am - 11:00amMonday 1:30pm - 3:00pm

Starting out in the salon industry is exciting, but can also be daunting. What salon is the right one for you? How do you win the role? How do you make an impact and stand out? These are important questions. This session helps you find the answers. Learn how to differentiate yourself from your competitors, both with potential employers and potential clients. Identify what drives you as an individual and learn how to use these guides in your career decisions.

Taylor AndrewsIncredible Salon Success Arena A4Sunday 11:30am - 1:00pm

Learn about personal missions for success; why customer satisfaction is worthless; the true value of a customer; how to provide incredible customer service; how to be more successful; and how to make more money and have more fun.

The Incredible Client ExperienceArena A4Monday 9:30am - 11:00am

Learn the keys to a profitable career; the most important person in the salon; simple tips to branding yourself; how to exceed your guests’ expectations; and, the four steps to a perfect close.

PBA EducationPBA 101 with PBA Membership Director Elizabeth Fantetti and Renowned Salon Owner Marilyn IhloffArena A4 Sunday 1:30pm - 3:00pmMonday 3:30pm - 5:00pm

Question: Who produces the International Salon & Spa Expo? Answer: The Professional Beauty Association (PBA | NCA)Question: How do I get a FREE ticket to ISSE Long Beach? Answer: By being a member of the Professional Beauty Association PBA | NCA corporate members receive two free 3-day show floor passes: Individual members receive one free 3-day show floor pass. Question: Who can help me soar to success?Answer: The Professional Beauty Association (PBA | NCA) Question: Can I join the Professional Beauty Association?Answer: YES!

Join us for PBA101 to learn more about membership in PBA | NCA, the only trade association that represents the entire industry. There are many benefits of membership, including comprehensive educational programs, government advocacy, business tools, discounts on shows and substantial networking opportunities. Attend this class to learn how PBA|NCA will help you take your professional career to the next level.



sponsored by

Spice up your experience at the infamous ISSE Long Beach Night Out Party!

This private party is an exclusive event

for ISSE Long Beach attendees and exhibitors only. Join us to mingle with

old friends, make a few new ones, and to dance the night away.

Sunday, January 30, 20118:00pm – ‘til the party stops!

Visit probeauty.org/isselb for details.©


ISSE Long Beach 2011 Exhibitors

2706#1 Lash Beauty Product and DisposalinerPH: 281.753.1800www.number1lash.com

1071.800.HairExtensionsPH: 408.489.2629www.1800HairExtensions.com

80821st Century LabratoryPH: 713.532.1111www.shivalab.com

90344/20PH: 562.944.3234www.4420.com

2715Aesthetics Systems USA, Inc.PH: 714.550.9980www.aestheticssystems.com

322Agadir InternationalPH: 201.261.3757www.agadirint.com

2146AKZENTZ Zenke ProductsPH: 310.658.4446www.akzentzla.com

3002Alex Cosmetic Herbal A.PeelPH: 718.565.5505www.alexcosmeticusa.com

130Alfaparf MilanoPH: 845.675.4071www.alfaparf.com

3127All Health SeekersPH: 760.843.9273www.allhealthseekers.com

701Allegra M.F. Cosmetics/Pour EllePH: 323.957.2301www.allegramf.com

1004Amber ProductsPH: 724.695.1882www.amberproducts.com

1718American CrewPH: 800.598.2739www.americancrew.com

1425AminoGenesisPH: 949.474.9394www.aminogenesis.com

1751Andis CompanyPH: 262.884.2600www.andis.com

200Appearus Products Corp.PH: 626.856.1358www.appearus.com

804Body Toolz Inc.PH: 702.614.7492www.BodyToolz.com

1786Bonika ShearsPH: 770.972.4332www.Bonika.com

418Brazilian BlowoutPH: 310.623.9000www.brazilianblowout.com

434Brazilian GlossPH: 949.207.7317www.braziliangloss.com

1765Brazilian Keratin Treatment by Marcia TeixeiraPH: 561.272.8843www.braziliankeratin.com

2812Bring It UpPH: 615.822.8507www.bringitup.com

910Bronner Brothers / Upscale MagazinePH: 770.988.0015www.upscalemagazine.com

2903Bronze BiologicPH: 214.808.1210

1234BSG Credit BoothPH: 330.468.1955www.beautysystemsgroup.com

1130BSG Salon Design CenterPH: 330.468.1955www.beautysystemsgroup.com

2927BubalinaPH: 702.644.3322www.bubalinabeauty.com

1844CaceePH: 714.265.3740www.caceeinc.com

221Cadiveu USAPH: 310.802.7884www.cadiveuusa.com

323Caflon CompanyPH: 310.325.2396www.caflon.com

1948Cala ProductsPH: 213.745.5141www.calaproduct.com

1848Calgel America, Inc.PH: 888.435.2787www.mycalgel.com

1002Appointment Book CompanyPH: 818.889.6625www.appointmentbookco.net

1018ArdellPH: 323.728.2999www.ardelllashes.com

1212ARROJOPH: 212.242.7786www.arrojostudio.com

411Atlas WholesalePH: 323.346.0560www.johnnybhaircare.com

809Atwood IndustriesPH: 760.944.9884www.atwoodindustries.net

2262Audrey Morris Cosmetics & SkincarePH: 954.332.2000www.audreymorriscosmetics.com

2919Auraline Beauty Private Label CosmeticsPH: 310.392.2091www.auralinebeauty.com

1230AvlonPH: 847.910.9042www.avlon.com

2720B & BPH: 818.357.5337www.bandb1.com

1166B&S Beauty SupplyPH: 909.673.1988www.bns.beautysupply.com

1014B.W. Boyd ShearsPH: 949.474.1911www.bwboydshears.com

1940Babyliss Pro / KB BeautyPH: 562.263.6245www.kbbeauty.com

1140BaByLissPH: 203.316.4315www.babylissus.com

2171Backscratchers Salon Systems, Inc.PH: 800.503.0633www.backscratchers.com

1026Bain de TerrePH: 847.390.1998www.zotos.com

140Bargain Store . Beauty Systems Group/Cos-moprof PH: 330.468.1955www.beautysystemsgroup.com

2447California Cosmetology Association (CCA)PH: 510.757.6099www.the.cca.com

2254California StylistPH: 503.297.7010www.californiastylist.com

2175Charlene Products, Inc.PH: 630.759.1155www.charleneproducts.com

918China GlazePH: 323.728.2999www.chinaglaze.com

3026Christian CosmeticsPH: 619.671.0985www.christiancosmetics.com

2044ChristrioPH: 951.808.4730www.christrio.com

3010Cici Fashion BrushPH: 201.888.6068www.cicfashionbrush.com

1858Cinderella HairPH: 562.903.1063www.cinderellahair.com

817Clairol ProfessionalPH: 203.351.3826www.clairolpro.com

1023Clean & EasyPH: 323.728.2999www.aiibeauty.com

2814ClearFX SkinPH: 818.231.2098www.clearfxskin.com

1410CNDPH: 800.700.4939www.CND.com

3105Cold WaxPH: 619.283.0880www.coldwaxco.com

412Color Stop ProductsPH: 805.765.7339

218Colours of Joy, IncPH: 562.938.7572www.coloursofjoy.com

1819Columbia Cosmetics Mfg., Inc.PH: 510.562.5900www.columbiacosmetics.com

2704Bath by Riley PH: 702.349.8775www.bathbyriley.com

639Beaming White . Teeth WhiteningPH: 650.641.3043www.beamingwhite.com

226Beauty Love / RLA Beauty PH: 877.213.6336www.beautyloveinc.com

100Beauty SalesPH: 310.274.6666www.beautysales.com

1141, 1234Beauty Systems Group/Cosmoprof PH: 330.468.1955www.beautysystemsgroup.com

222Belava, LLCPH: 818.708.7131www.belava.com

2926Bella Spa/Salon DistributorPH: 310.804.6235www.bellassd.com

1058Bellissima International Inc.PH: 888.428.4357www.bellissimainternational.com

530Belson ProductsPH: 915.225.4744www.belsonproducts.com

1713Belvedere USA CorporationPH: 815.547.2970www.belvedereco.com

904Bio Jouvance Inc.PH: 818.548.3578www.biojouvance.com

1376Bio Sculpture Gel USAPH: 949.837.8864www.biosculpturegel.com

213, 217BiokenPH: 714.680.3000www.smhair.com

124Bionaza CosmeticsPH: 954.942.8484www.bionaza.com

3015Blinc Inc.PH: 561.300.2725www.blincinc.com

2449Board of Barbering and CosmetologyPH: 916.575.7108www.barbercosmo.ca.gov

1140ConairPH: 203.316.4315www.conair.com

2255, 2261Create Ion USA, Inc.PH: 626.798.4247www.createionusa.com

1010Creative Age PublicationsPH: 818.782.7328www.creativeage.com

1518The Cricket CompanyPH: 415.475.4140www.cricketco.com

1852Crisace Hair ExtensionsPH: 416.293.8783www.crisace.com

518CROC / Turbo Ion, Inc.PH: 714.521.2255www.turboion.com

1470Crown Industries, Inc.PH: 219.791.9930www.crownbrush.com

2179Crystal Works by Betty OhPH: 714.240.4323

118Da Vinci Haircare Products, Inc.PH: 562.942.1233www.davincicolor.com

3008Dadashie Acne SystemPH: 714.915.1337www.dadashie.com

2030Dashing DivaPH: 516.621.6565www.dashingdiva.com

417Denman, Inc.PH: 781.391.3433www.denmanbrush.com

2132, 2135, 2233Dennis BernardPH: 732.308.9932www.DennisBernard.com

2909Dermaesthetics Beverly Hills Formula USA, Inc.PH: 714.369.7741www.dermaes.com

3028DermagenicsPH: 805.568.1556www.dermagenics.com

2244, 2902Dermalogica Inc.PH: 310.900.0889www.dermalogica.com

All ISSE Long Beach 2011 exhibitors are members of the Professional Beauty Association, the largest association in the nation representing the beauty industry. By supporting ISSE Long Beach exhibitors, you are supporting the growth and prosperity of

the entire industry and all industry professionals. Learn more at probeauty.org or visit the PBA booth in the Arena Lobby.



1866DermorganicPH: 661.257.4814www.mastey.com

844di PrimaPH: 818.968.9229www.diprimabeauty.com

947Diamond Towel & Supply Co.PH: 888.886.1288www.diamondtowel.com

3128Dinair Airbrush MakeupPH: 818.780.4777www.dinair.com

407DivadermePH: 818.678.0810

529Donna Bella Hair ExtensionsPH: 888.424.7548www.donnabellahair.com

1057Double SummitPH: 213.453.8131www.therhythmtouch.com

402Dr. Jeff Skin Care / Beauty Attica, Inc.PH: 909.923.0832www.dr.jeff.com

1892Dream CatchersPH: 310.550.9021www.hairtech.com

714Earthly Body ProductsPH: 818.993.3880www.earthlybeauty.com

2502Edge Systems CorporationPH: 800.603.4996www.skinhealthforlife.com

502Elegante BeautyPH: 213.749.2515www.elegantebeauty.com

2716Empowering YouPH: 812.455.1367www.empoweringyouconsulting.com

2716The Empowerment International Group Inc.PH: 800.837.0629www.cmarcus.com

1928Enjoy Professional HaircarePH: 760.842.7700www.enjoyhaircare.com

3019Enlace HispanoPH: 256.377.4902www.enlaceestetica.com

1840Entity / KB BeautyPH: 562.263.6245www.kbbeauty.com

2808EnvyDerm Cosmetics CompanyPH: 949.388.4081www.envyderm.com

1458Enzo MilanoPH: 714.429.1401www.enzomilano.com

1409Essie Cosmetics, LtdPH: 718.726.5000www.essie.com

2245Estetica USAPH: 201.531.0760www.estetica.it

2193Export MagazinePH: 310.317.8716www.exportmagazine.net

3011Eye Kandy CosmeticsPH: 435.668.3303www.eyekandycosmetics.com

2806Eyelash Extensions By EPH: 818.831.1051www.eyelashextensions.com

1149EZ FlowPH: 323.728.2999www.aiibeauty.com

514Fake BakePH: 918.524.9990www.fakebake.com

2058Falcon International Group, Inc.PH: 951.279.1635www.falconnipper.com

712Famous Names LLCPH: 858.779.1513www.famousnamesproducts.com

1475Fan Out Co. Ltd.PH: 714.403.7271www.fanout.com

1773Farouk Systems Inc.PH: 281.876.2000www.farouk.com

230Fasham Beauty CenterPH: 310.849.2856www.fashambeauty.com

1365Feel Scissors USAPH: 213.327.9027www.feelscissors.com

2070Fi Hair GearPH: 905.893.2533www.fihair.com

908Flex 360 Shear SystemsPH: 985.845.9816www.flex360usa.com

2726Footlogix . Where Medi Meets PediPH: 416.742.1313www.footlogix.com

1140ForfexPH: 203.316.4315www.forfex.com

2810Fortier Insurance ServicesPH: 760.468.6460www.fortierinsurance.com

440Framar International (Foil It)PH: 905.374.0133www.foil.it.com

1266Frida ExtensionesPH: 619.425.5894www.fridaextensiones.com

510Friends Surgico (PVT) LTDPH: 092.52.355.2410www.friends.com.pk

1334Fusion ToolsPH: 915.225.5803www.hotus.com

2183G & M Supply IncPH: 213.749.1392www.gnmsupply.com

1272G.M. & AssociatesPH: 818.889.2201

1972Galaxy Enterprises, Inc.PH: 323.728.3980www.galaxymfg.com

1978Gavson Salon ClassicsPH: 972.840.2273www.gavsonsalon.com

234GemtressPH: 954.677.0404

2243Gerard’s Int’l Adv. Haircutting CenterPH: 415.441.1156

1017GIGIPH: 323.728.2999www.aiibeauty.com

1482Glamour Beauty CenterPH: 323.655.4567www.glamourbeautycenter.com

1731Global Keratin/GKhairPH: 305.390.0044www.globalkeratin.com

503, 508GMJ USA Inc.PH: 310.618.9677www.gmjbeauty.com

1001Golden Rainbow PublishingPH: 888.500.6247

2264Golden Supreme PH: 562.903.1063www.cinderellahair.com

1667Grafton CosmeticsPH: 561.738.2886www.graftoncosmetics.com

3004GRAM SkincarePH: 858.688.0641www.drgram.com

2712Grande Lash MDPH: 914.997.0152www.grandelashmd.com

1112HAI Elite A Division of Angles BeautyCare Group IncPH: 858.451.3750www.hai.elite.com

202Hair AddictionzPH: 623.374.2874www.hairaddictionz.com

214Hair CouturePH: 562.483.7376www.remyhaircouture.com

2252Hair Flairs LLCPH: 321.252.9897www.hairflairs.com

846Hair for Hair, Inc.PH: 909.525.8616www.hairforhair.com

1119Hair U WearPH: 954.514.2944www.hairuwear.com

1958HairArtPH: 310.217.8900www.hairartproducts.com

403Haircheck & DepilevePH: 305.253.9200

114HairDiamondPH: 323.224.8049www.hairdiamond.com

704Hairkop USA dba Obliphica.comPH: 702.922.6000www.obliphica.com

1102Hair’s HowPH: 954.323.8590www.hairshow.us

308Hand and Nail HarmonyPH: 562.623.4203www.nailharmony.com

1369Happy FeetPH: 702.871.6377www.happyfeet.net

2256Hattori Hanzo ShearsPH: 541.556.6923www.hattorihanzoshears.com

512, 2195Hawaiian MoonPH: 503.430.5842www.aloecream.biz

2716HCDSPH: 800.3904237www.hcds4you.com

2807Heads Up!PH: 424.226.8877www.wr.studios.com

1108Helga Van Dyke Skin CarePH: 714.836.6629www.HelgavandykeskinCare.com

1104Hikari Products, Inc.PH: 310.516.0350www.hikariscissors.com

1686Hollywood Face Inc.PH: 626.285.4218www.hollywoodface.com

2133Hollywood Nail SupplyPH: 213.680.3898www.hollywoodnailsupply.com

318Honda ScissorsPH: 310.749.4482

1333HOT ToolsPH: 915.225.5803www.hotus.com

2043Hot Tools / KB BeautyPH: 562.263.6245www.kbbeauty.com

803HotHeads Hair Extensions by Alan ThomasPH: 800.327.7971

302Hovan’s Group LLCPH: 61.2.9977.6655www.HovansGroup.com

2148I. N. M.PH: 714.779.9892www.inmnails.com

1050IBDPH: 323.728.2999www.aiibeauty.com

2074IBS Beauty, IncPH: 562.222.1200www.ibsbeauty.com

630Iden International, Inc.PH: 562.630.2580www.idencosmetics.com

2911If These Scissors Could TalkPH: 801.557.4970www.ifthesescissorscouldtalk.com

135Infinix ShearsPH: 201.475.2209

1224InfrashinePH: 480.218.2804www.infrashine.com

2503Instantly AgelessPH: 817.546.2992www.instantlyageless.com

3109InsureBeautyPH: 831.758.9449www.insurebeauty.com

811, 1685ISO Beauty Inc.PH: 818.277.4706www.isobeauty.com

603, 1798J & N EnterprisesPH: 508.755.9699www.jnxcel.com

404Jaguar ImportsPH: 407.278.5555www.ProUSASupplies.com

439Jatai InternationalPH: 714.670.9400www.jatai.net

2075JCPenney SalonPH: 972.431.8790www.jcpenneysalon.com

2071Jessica Cosmetics International, Inc.PH: 818.759.1050www.jessicacosmetics.com

703Jessie Steele, IncPH: 415.256.9494www.jessiesteelesalon.com

1013JMT GroupPH: 510.489.8368www.jmtgroup.com

702, 914, 1024, 2189JoewellPH: 818.999.9199www.joewell.com





1118JoicoPH: 626.321.4100www.joico.com

313JRL USA (De Fabulous)PH: 305.599.2116www.jrlproducts.com

314Just Been FunkedPH: 347.722.7764www.justbeenfunked.com

812Kanan Beauty SupplyPH: 818.889.5401www.kananbeautysupply.com

626Karg Inc. New YorkPH: 917.225.9626www.mikekarg.com

740Kasho . Universal GroupPH: 323.589.2600www.Universalgrp.com

2041KB Appliance CenterPH: 562.263.6245www.kbbeauty.com

1939KB Beauty Rewards Win $10,000PH: 562.263.6245www.kbbeauty.com

950KDS Nail InternationalPH: 916.381.9358www.kdsnail.com

1452Kenra LTD, HeadquartersPH: 317.698.0500www.kenra.com

410Keralyze by Lysium Labs, LLCPH: 800.960.7861www.keralyze.com

102Keratin Complex Smoothing TherapyPH: 561.206.6050www.keratincomplex.com

930Kim VoPH: 310.804.6235www.kimvo.com

131Kimmar Furniture Salon Equipment Mfg.PH: 310.549.2742www.kimmar.com

847King Eagle (Canada) Co.PH: 416.291.1785www.king-eagle.com

2915KollagenXPH: 800.641.8004www.kollagenx.com

224Komar International Corp.PH: 626.279.5889www.komar-usa.com

1003KP Beauty ProductsPH: 909.865.1771www.kpmakeup.com

1323Krest CombsPH: 978.537.1244www.krestcombs.com

443Kupa IncorporatedPH: 714.732.7165www.kupainc.com

2177La AcademiaPH: 949.525.0657www.raulmartez.com

3018La Peau Couture Organic SkincarePH: 925.708.3380www.lapeaucouture.com

2607LashemPH: 626.610.2332www.chrislieformulations.com

604LashFoodPH: 951.817.9300www.jbcosmetics.com

442Le Angelique Inc.PH: 866.773.0330www.leangelique.com

1745Le Chat / Dare to WearPH: 510.741.9998www.lechatnails.com

814Light Elegance / McConnell LabsPH: 541.526.1417www.lightelegance.com

1720Living ProofPH: 866.240.9933www.livingproof.com

1885LOKPH: 949.547.9430www.lokcolor.com

1220LomaPH: 360.805.0794www.lomaforhair.com

2717Lôngmi LashesPH: 310.962.2442www. longmilashes.com

321Luminary Hair EnrichmentPH: 310.386.1959www.luminaryhair.com

1757Macadamia Natural OilPH: 818.859.7870www.macadamiahair.com

122Major League BarberPH: 215.669.8357www.majorleaguebarber.com

1448`Malibu WellnessPH: 253.389.9766www.malibuwellness.com

949Martin Parson . Intermar ProductionsPH: 800.576.2249www.martinparsons.com

1683Martinni BeautyPH: 510.724.9999www.martinnibeauty.com

544MicabellaPH: 818.709.6900www.micabella.com

2929Michael Marcus CosmeticsPH: 214.692.7002www.michaelmarcus.com

1157Michael O’Rourke HairPH: 310.455.0285www.michaelorourkehair.com

2907MiladyPH: 518.348.2430www.milady.cengage.com

744Milani HairPH: 949.394.2701www.milanihair.com

2501Milano SoftwarePH: 905.884.4888www.milanosystems.com

1407Millennium by Harms Software, Inc.PH: 973.402.9500www.harms-software.com

540MINDBODY, IncPH: 877.755.4279www.mindbodyonline.com

2809Minx, Inc.PH: 760.757.6469www.minxnails.com

3030Miracle LipsPH: 808.212.8038www.holocuren.com

2821M’Lis CompanyPH: 801.973.7778www.mliscompany.com

612Modern Basic DistributorPH: 604.438.1120www.mbbeautysupply.com

1708Modern Salon MediaPH: 623.536.6630www.modernsalon.com

827MoroccanoilPH: 514.931.1877www.moroccanoil.com

2064Morphe Make.up BrushPH: 818.557.7707www.morphebrushes.com

943MoujanPH: 714.385.1316www.moujan2000.com

3118MoxieLadiePH: 831.251.8922www.moxieladie.com

843Nail LaboPH: 949.752.1042www.naillabousa.com

1330Nail TekPH: 631.366.0500www.nailtek.com

607Nails MagazinePH: 310.533.2465www.nailsmag.com

940Nancy’s Beauty WarehousePH: 310.804.6235www.bellassd.com

2601National Latino Cosmetology Association (NLCA)PH: 702.448.5020www.nlcamerican.org

1270National Solid Gold MagazinePH: 267.228.6248http://nsgmag.com

2813Nelly de Vuyst SkincarePH: 514.333.8282www.derme.ca

611New Beginnings CosmeticsPH: 480.277.6357www.papayapeel.com

2239Nexagen CorpPH: 562.802.7688www.bdelliumtools.com

2802Nigel’s Beauty Emporium / Monda StudiosPH: 818.760.3902www.mondastudio.com

3129Norvell Skin SolutionsPH: 615.529.1250www.norvellsunless.com

840NSIPH: 610.825.1524www.nsinails.com

1675NUBAR Cosmetic ProductsPH: 818.241.0519www.bynubar.com

710NuCerity InternationalPH: 306.446.3674www.mynucerity.com/freedom35

1473Nu.Golden ProductsPH: 310.323.3424

2722NutraLuxe MDPh:239.561.9699www.nutraluxemd.com

2050NYX CosmeticsPH: 323.869.9420www.nyxcosmetics.com

504Odyssey Nail SystemsPH: 407.522.5700www.odysseynails.com

2605Ojavan ProductsPH: 801.392.5896www.ojavanproducts.com

1966Olivia GardenPH: 925.431.3636www.oliviagarden.com

930Onesta Hair CarePH: 310.804.6235www.onestahaircare.com

1647, 1657OPI Products. Inc.PH: 818.759.5724www.opi.com

1440Orly International, Inc.PH: 818.994.1001www.orlybeauty.com

1040, 1639Oster Professional Products/Arius Eickert Co.PH: 561.912.4271www.ariuseickert.com

3006Pacifica Cosmetics North AmericaPH: 818.267.7033www.PacificaCosmeticsNorthAmerica.com

1826, 1834ParluxPH: 718.445.8046www.turbopowerinc.com

1464Passion Beauty, Inc.PH: 310.263.7360www.passionbeauty.com

346Patty’s International BooksPH: 909.822.6879www.pattysintbooks.com

2422PBA Membership BoothPH: 480.455.3433www.probeauty.org

1306Personna/SpiloPH: 800.347.7456www.spilo.com

2918PhysiodermiePH: 514.333.8282www.derme.ca

1826, 1834Pibbs IndustriesPH: 718.445.8046www.turbopowerinc.com

945Potions InternationalPH: 310.208.6411www.potionsintl.com

1585Princess Nails International, Inc.PH: 760.949.8565www.princessnails.com

2826Pro Spa, Inc.PH: 972.271.0806www.prospa1.com

1818Product ClubPH: 973.664.0565www.productclub.com

926ProLinc Cosmetics, Inc.PH: 480.668.8700www.prolinc.com

3013Pure Illumination / BlingStrands PH: 801.791.4399www.blingstrands.com

2603Rapid LashPH: 508.539.7077www.rapidlash.com

2181Razor Sharp ShearsPH: 731.332.9989www.razorsharpshears.com

421Rene of ParisPH: 818.908.3100www.reneofparis.com

2920RepechagePH: 201.549.4200www.repechage.com

2140RevitalashPH: 805.256.6131www.Revitalash.com

3116Romane FragrancesPH: 630.563.4135www.romaneprofessional.com





802Rozge’PH: 818.787.4006www.rozge.com

2187Rozy HairPH: 303.658.0286www.newbusiness-solutions.com

1140Rusk, Inc.PH: 203.316.4315www.conair.com

907SAIANPH: 323.528.6737www.saian.net

3126Sakura SilkPH: 949.322.0990www.sakurasilk.com

317Salon DesignersPH: 800.981.4979www.smartstepsalonandspa.com

2704Salon Iris SoftwarePH: 248.491.0175www.SalonIris.com

613Salon TranscriptsPH: 800.766.4778www.salontranscripts.com

2169Salon VacPH: 800.503.0633www.backscratchers.com

2253Salons Unlimited MagazinePH: 770.734.0023www.salonsunlimitedmag.com

1476SalonTech AST SystemsPH: 516.625.9292www.salontech.com

1796SalonwearPH: 800.635.3323www.salonwear.com

3119San Miguel SpaPH: 562.537.1050www.sanmiguelspa.com

1140Satin SmoothPH: 203.316.4315www.satinsmooth.com

1944Satin Smooth / KB BeautyPH: 562.263.6245www.kbbeauty.com

1512Scruples, Inc.PH: 952.469.4646www.scrupleshaircare.com

1813Sensei Shear SystemsPH: 925.439.9149www.onestopsalon.com

545Shark Fin Shears CompanyPH: 817.602.4678www.sharkfinshears.com

444She by So Cap USAPH: 818.843.1163www.socapusa.com

1469Shear World InternationalPH: 212.691.8035www.shearworld.com

2914ShobhaPH: 212.404.6989www.myshobha.com

1477Short2LongPH: 941.926.0520www.short2long.com

541Shortcuts SoftwarePH: 714.622.6600www.shortcuts.net

539Simco Products CompanyPH: 562.602.0774www.prosimco.us

2910Simply OrganicPH: 310.804.6235www.bellassd.com

2040Simply Sensual CosmeticsPH: 818.773.4211www.simplysensualcosmetics.com

127Sky Limit USAPH: 516.587.6481www.skylimitusa.com

416SmockersPH: 877.977.9585www.smockers.com

1123, 1785Solano InternationalPH: 770.418.7343www.solanointernational.com

1446, 2823Sorme CosmeticsPH: 661.257.2622www.sorme.com

101SP Human Hair CompanyPH: 213.748.2004

2820Spa Manufacture DirectPH: 818.504.3200www.spamdi.com

3120SparkleyezPH: 949.874.3939www.sparkleyez.com

1021SpiloPH: 800.347.7456www.spilo.com

1310Star Nail PH: 800.762.6245www.starnail.com

640Starlight Nail Supplies, Inc.PH: 213.625.1488www.starlightnail.com

3111Store VantagePH: 415.578.0867www.storevantage.com

330Studex, Inc.PH: 310.851.9300www.studex.com

2830Style SeatPH: 415.518.8861www.styleseat.com

1267Stylist WearPH: 972.494.5567www.stylistwear.com

3012Sun LaboratoriesPH: 800.333.6003www.sunlabsonline.com

213, 217Super Million Hair PH: 714.680.3000www.smhair.com

1739, 2034Takara Belmont USAPH: 630.960.2701www.takarabelmont.com

644Tara ShearsPH: 302.369.9535www.ninainc.com

2716Taylor AndrewsPH: 801.748.2288www.taylorandrew.com

2716The Teal AcademyPH: 503.659.3626www.coolestsalon.com

511TEI SPAPH: 310.231.0418www.tipessentials.com

304Temptu PROPH: 212.675.4000www.temptupro.com

1370The Hair ShopPH: 323.930.4747www.hairpiece.com

602The Tonytail Company, Inc. / Mia Hair Acces-soriesPH: 925.275.9000www.tonytail.com

2249The UniquePH: 858.549.9177www.uniqueedge.org

1426, 1429TIGIPH: 214.533.8200www.tigilinea.com

409Today’s ProductsPH: 858.610.8501www.todaysproducts.com

2818Too hip, Inc.PH: 818.914.4835

2157Top Secret Haircessory, Inc.PH: 818.760.6977www.topsecrethair.com

543Try Now Inc.PH: 213.744.0606www.trynowwig.com

1826, 1834Turbo PowerPH: 718.445.8046www.turbopowerinc.com

1842Tweezerman / KB BeautyPH: 562.263.6245www.kbbeauty.com

2420Ultimate Beauty Companies ConciergePH: 310.804.6235www.bellassd.com

333UltratressPH: 954.677.0404

708VagaroPH: 800.919.0157www.vagaro.com

344Vex|ProPH: 239.325.5033www.vexprostore.com

1791Via San Francisco / Sensei Shear SystemsPH: 925.439.9149www.onestopsalon.com

1204Vidal SassoonPH: 310.255.3321www.sassoon.com

609VietSalonPH: 310.533.2485www.viet-salon.com

334Vodana CorporationPH: 949.448.7087www.vodana.us

807W.R. Rayson Co., Inc.PH: 910.259.8100www.wrrayson.com

1725Wahl Clipper Corp.PH: 815.625.6525www.wahlpro.com

618Wella ColorCharmPH: 203.351.3826www.clairolpro.com

2827Wellness EducationPH: 305.438.9649www.spiriphysical.com

3107WimexBeauty.comPH: 267.514.9100www.wimexbeauty.com

447Winning Beauty SupplyPH: 626.282.3899www.winninggroup.com

1030Woody’s Quality GroomingPH: 727.373.3970www.woodysgrooming.com

2077, 2803Worcester Reading CompanyPH: 508.832.2121www.haircentral.com

801Xentura, LLCPH: 480.839.9600www.usaecoline.com

1358Young Nails, Inc.PH: 714.992.1400www.youngnails.com

1882YukoPH: 310.270.4820www.yuko.usa.com

430Zerran International CorporationPH: 818.897.5494www.zerranhaircare.com

340ZipA FoilPH: 978.745.3966www.zipafoil.com

509ZiZi BizyPH: 818.510.1459www.zizibizy.com



ISSE Long Beach Would LIke to Thank all the 2011 Sponsors

Registration Sponsor

EstheticsAmerica & Wellness Sponsors

Night Out Party Sponsor

Media Supporters

®

BEAUTY

®�


KP Ad

ISSE Long Beach Ticket PolicyThe Professional Beauty Association (PBA), producers of the International Salon and Spa Expo Long Beach (ISSE Long Beach), is committed to providing a professional atmosphere. Please be aware that ISSE Long Beach is only open to licensed salon/spa professionals and cosmetology students and instructors.



All above credentials must be accompanied by a photo ID. No children under the age of 16 - including infants - will be allowed on the show floor or in classrooms. No rolling carts or bags with wheels are permitted on the show floor. A complimentary cart and bag check will be located at both entrances.

Accepted credentials include:

Salon/Spa business license denoting salon/spa ownership

Cosmetology, Nail Technician, Esthetician, Massage Therapist license

PBA Member Card / NCA Member Card

Sally's Professional Card (red)

Maly's Card (blue)

CosmoProf Proclub Card

Temptu Pro Artist Card

Mac Pro Card

Smashbox Pro Card

Cosmetology School Business or State License

Cosmetology School Student ID card or letter from certified instructor on school letterhead verifying enrollment

Business card from a legitimate salon with your name imprinted on it

Letter from salon/spa owner on certified letterhead (including owner's business card) verifying employment

Paycheck stub or W-2 form with your name and salon name imprinted on it

Other appropriate license denoting you as a member of the professional beauty industry

You will be required to show proof of license and photo identification at the entrance of the show.

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While in town for ISSE Long Beach, discover the shopping, dining, arts and nightlife Long Beach has to offer. Extend your stay to enjoy a day at the Aquarium of the Pacific, a tour of the majestic Queen Mary Hotel or a bike ride at sunset. ISSE Long Beach is centrally located to all Southern California attractions and a boat ride away from Catalina Island. Long Beach is defi-nitely the place to start your Southern California adventures. For more information on what to do while in Long Beach, check out visitlongbeach.com.

Long Beach

ISSE Long Beach Would Like to Thank the 2011 Ticket Sellers.

probeauty.org/isselb • 866.229.2386 (301.694.5243) 76

Untitled-1 1 1/6/11 12:37 PM

ISSE Long Beach 2011 On Site Program

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