The Commandments of Social Media:Implications forIsrael EducatorsPresented by Lisa Colton,

Founder & President Darim Onlinelisa@darimonline.org

434.977.1170

Agenda

Communications RevolutionSocial Media Basics5 New Rules of the GameImplications for Teaching & LearningApplication to Israel Education

Goals

Demystify social mediaHelp you think strategicallyBuild vocabularyShow examplesTurn you on to resources

Warning: You may feel overwhelmed! (And excited, and inspired.)

COMMUNICATIONS REVOLUTION

COMMUNICATIONS REVOLUTION

Characteristics of Social Media

The Term “Social Media” refers to online tools (web sites) that

depend on user contributions and interactions between people to

build shared meaning and value. It is:

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth and strength of communities around a particular shared interest.

• Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.

Participatory

Open and Democratic

Conversational

Communal

Connected

Connected: #JED21

Attention EconomyAdd ValueBe RealPrepare for Constant ChangeChanging Power Structures

New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2: ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 ratio

Unofficial OutpostsFind places where

your target audience goes.

Participate in the conversation. Add value, educate, include links.

Use your “listening” to identify these places.

#3: BE REAL

A Person, Not Just A Brand

#4: Prepare for Constant Change: Anticipate The Market & Be Nimble

#5: Shifts in Power

Real Life Example

OpenYourEars

Temple Israel, Memphis Facebook Page

A Tool Can Be A Game Changer

Traditional MediaBrand in control

One way / Deliver msgTransmit information

Focused on the informationTeaching

Org creates content

Social MediaAudience in control

Two way / ConversationFacilitate learning

Focused on the learnersInfluencing, Involving

Student and co-created content

How are you adapting?

“Schools will need to develop centers of inquiry and evaluation whose main goals will be to teach collaboration, responsibility for the good works of the group, trust and creative integration of various fields of knowledge across disciplines ...

Classroom teachers will need to learn to be facilitators and negotiators of human communication and meaning-creation. The idea of teachers who know something that needs to be passed on to someone else, as if it were a physical object, will also disappear.

Instead, instructors will need to be orchestrators of deeply felt human processes where the construction of human meaning (or meaning-making) will be the central purpose of the work of young people.”

- Jason Ablin, head of school at Milken Community High School in Los Angeles, as appeared in the Jewish Journal

Social Learning Looks Different

Real Student Magazines

Mobile

Wikipedia Project

Data Visualization

The Elements

ipad app

Charles E Smith Day SchoolKnesset Project - Ning

Timeless JerusalemInternational Meetings in Second Life

Angry Birds, #1 selling iphone/ipad app worldwide

www.darfurisdying.com

GROUNDSWELL’s P.O.S.T.

1. PEOPLE: Identify audience(s)

2. OBJECTIVES– What are you goals and

objectives for this audience?– What are your audience’s

goals?

3. What is the STRATEGY to reach these goals?

4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!

Community Building

Source: Flickr user JYRO

Community Building

Source: Flickr user Rick Neves

Community Building

Source: Flickr user divemasterking2000

FINAL THOUGHTS

• Stay nimble - Change will continue• Know what you want to measure

and how you’ll know if you’re successful

• Address your whole culture, not just using a new widget or gadget.

John Fitch’s Steam Engine

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY