ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives...

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ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives Demand vs. Supply Volume Mix How is sales plan different from operations plan? Demand > Supply Demand < Supply

Transcript of ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives...

Page 1: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

ISQA 459 Sales & Operations Planning• Planning production to meet the

firms strategic objectives– Demand vs. Supply– Volume– Mix

• How is sales plan different from operations plan?– Demand > Supply – Demand < Supply

Page 2: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Balance Supply & Demand• Intermediate Term (3-18 months)• APP = Competitive Advantage:

Anheuser-Busch- 40% of US beer– Production of certain brands in specific

plants• High volume & low variety/plant

– Labor requirements– Meticulous cleaning between batches– Inventory Capacity

• Goal: – High facility utilization– Why?

Page 3: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Hierarchical Planning

Annual demand byitem and by region

Monthly demandfor 15 months byproduct family

Monthly demandfor quarter by

item

Forecasts needed

Allocatesproduction

among plants

Determinesseasonal plan byproduct family

Determines monthlyitem production

schedules

Decision ProcessDecision Level

Corporate

Plant manager

Shopsuperintendent

Page 4: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

At this stage• Generally Planning for a product line or

family (AGGREGATE) not individual SKUs– How much beer at each plant of each type

• Not container types, etc.

• Inputs– Strategic objectives, demand forecasts,

company policy, financial constraints, capacity constraints.

• Outputs– Size of workforce, production per month

(units or $), inventory levels, and units subcontracted, back ordered, or lost.

Page 5: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Aggregate Planning

• Goal: Specify the optimal combination of the following variables to minimize cost– production rate (units completed per unit of

time)– workforce level (number of workers)– inventory on hand (inventory carried from

previous period)

Page 6: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Balancing Aggregate Demandand Aggregate Production Capacity

0

2000

4000

6000

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10000

Jan Feb Mar Apr May Jun

45005500

7000

10000

8000

6000

0

2000

4000

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10000

Jan Feb Mar Apr May Jun

4500 4000

90008000

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6000

Suppose the figure to the right represents forecast demand in units.

Now suppose this lower figure represents the aggregate capacity of the company to meet demand.

What we want to do is balance out the production rate, workforce levels, and inventory to make these figures match up.

Page 7: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Aggregate Planning Examples: Unit Demand and Cost Data

Materials $5/unitHolding costs $1/unit per mo.Marginal cost of stock-out $1.25/unit per mo.Hiring and training cost $200/workerLayoff costs $250/workerLabor hours required .15 hrs/unitStraight time labor cost $8/hourBeginning inventory 250 unitsProductive hours/worker/day 7.25Paid straight hrs/day 8

Suppose we have the following unit demand and cost information:

Demand/mo Jan Feb Mar Apr May Jun

4500 5500 7000 10000 8000 6000

Page 8: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Cut-and-Try Example: Determining Straight Labor Costs and Output

Jan Feb Mar Apr May JunDays/mo 22 19 21 21 22 20Hrs/worker/moUnits/worker$/worker

Productive hours/worker/day 7.25Paid straight hrs/day 8

Demand/mo Jan Feb Mar Apr May Jun

4500 5500 7000 10000 8000 6000

Given the demand and cost information below, what are the aggregate hours/worker/month, units/worker, and dollars/worker?

Page 9: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Cut-and-Try Example: Determining Straight Labor Costs and Output

Jan Feb Mar Apr May JunDays/mo 22 19 21 21 22 20Hrs/worker/mo 159.5Units/worker 1063.33$/worker $1,408

Productive hours/worker/day 7.25Paid straight hrs/day 8

Demand/mo Jan Feb Mar Apr May Jun

4500 5500 7000 10000 8000 6000

Given the demand and cost information below, what are the aggregate hours/worker/month, units/worker, and dollars/worker?

7.25x22

7.25/0.15=48.33 & 48.33x22=1063.3322x8hrsx$8=$1408

Page 10: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Chase Strategy(Hiring & Firing to meet demand)

JanDays/mo 22Hrs/worker/mo 159.5Units/worker 1,063.33$/worker $1,408

JanDemand 4,500Beg. inv. 250Net req.Req. workersHiredFiredWorkforceEnding inventory 0

Lets assume our current workforce is 7 workers.

First, calculate net requirements for production, or Demand-Begin Inv.

Then, calculate number of workers needed to produce the net requirements, or Net req/Units per worker or # workers

Finally, determine the number of workers to hire/fire. Current Workers-Required = (-) hire or (+) fire

Page 11: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Chase Strategy(Hiring & Firing to meet demand)

JanDays/mo 22Hrs/worker/mo 159.5Units/worker 1,063.33$/worker $1,408

JanDemand 4,500Beg. inv. 250Net req. 4,250Req. workers 3.997HiredFired 3Workforce 4Ending inventory 0

Lets assume our current workforce is 7 workers.

First, calculate net requirements for production, or 4500-250=4250 units

Then, calculate number of workers needed to produce the net requirements, or 4250/1063.33=3.997 or 4 workers **Round-up

Finally, determine the number of workers to hire/fire. In this case we only need 4 workers, we have 7, so 3 can be fired.

Page 12: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Jan Feb Mar Apr May JunDays/mo 22 19 21 21 22 20Hrs/worker/mo 159.5Units/worker 1,063$/worker $1,408

JanDemand 4,500Beg. inv. 250Net req. 4,250Req. workers 3.997HiredFired 3Workforce 4Ending inventory 0

Complete the calculations for the next two months of the planning horizon.

Page 13: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Jan Feb Mar Apr May JunDemand 4,500 5,500 7,000 10,000 8,000 6,000Beg. inv. 250Net req. 4,250Req. workers 3.997HiredFired 3Workforce 4Ending inventory 0

JanMaterial $21,250.00Labor 5,627.59Hiring costFiring cost 750.00

Complete calculations for the next two months planning horizon with the other costs included.

Page 14: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Level Workforce Strategy (Surplus and Shortage Allowed)

JanDemand 4,500Beg. inv. 250Net req. 4,250Workers 6Production 6,380Ending inventory 2,130Surplus 2,130Shortage

Lets take the same problem as before but this time use the Level Workforce strategy.

This time we will seek to use a workforce level of 6 workers.

Page 15: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Jan Feb Mar Apr May JunDemand 4,500 5,500 7,000 10,000 8,000 6,000Beg. inv. 250Net req. 4,250Workers 6Production 6,380Ending inventory 2,130Surplus 2,130Shortage

Complete the calculations for next two months in the six month planning horizon.

Page 16: ISQA 459 Sales & Operations Planning Planning production to meet the firms strategic objectives –Demand vs. Supply –Volume –Mix How is sales plan different.

Jan Feb Mar Apr May Jun4,500 5,500 7,000 10,000 8,000 6,000

2504,250

66,3802,1302,130

Jan$8,44831,9002,130

Complete calculations for the next two months in the six month planning horizon with the other costs included.

LaborMaterialStorageStock-out