Isolate and Grow
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Transcript of Isolate and Grow
Isolate and Grow
Professional Athletes and Body Builders
Home Use
Medical & Physical Therapy Use
• Strengthen current base market.
• Look for growth in potential target markets.
• The GYM sales are the foundation to build, develop and fund business opportunities.
• Therapy market expected to expand 30% to the year 2018
• Potential with market growth– 10k baby boomers turn 65 daily
– Will continue for 19 years
iiSOLATORREHAB
Rehab Industry Outlook
– Athletic• 25% of all athletic injuries are to hand
or wrist–Orthopedic• Chiropractic• 90% of men and 80% of women older
than 70 yrs have arthritis in their hands
–Work Related• 25% of all work injuries are to upper
extremities ( 1 in 6 are hand)–Disability • War Veterans or amputees
iiSOLATORREHAB
Industry Outlook
The Opportunity and Value Position
iiSOLATOR
• Isolator has significant potential in markets including:
• Young/Old People• Athletic/Non-athletic• Disabled
REHAB
Target Market• The Target Market includes:• Sports Medicine• Physical Therapy• Occupational Therapy• Chiropractic
iiSOLATORREHAB
• Flexsolate:• Entered the market over three years ago• “Grip free” cuff• Extensive testing at North Idaho – Bio-Performance Institute• Just introduced “Gym in a Bag”• Cheaper product• Endorsed by Kim Lyons- “The Biggest Loser”, Gunter
Schlierkamp, former “Mr. Universe.”
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COMPETITION
Other Opportunities• OT Professional Organizations
– The American Occupational Therapy Association• PT Professional Organizations
– The American Physical Therapy Association• Trade journals and magazines
REHABiiSOLATORREHAB
Recommendations• Continue to build
network– Professional endorsement
• Aesthetic Website
• Develop product brochure
• Product demos in rehab settings
• Trial program with rehab
• Legal waiver
• Credentialed Continuing Education program/seminar
• Research on EMGs with a credentialed professional
• Vendor association– www.Sammonspreston.co
m
• Future product development
iiSOLATORREHAB
Average Consumer Market
• The bottom two portions of the pyramid must be mastered first
• Shift from “how the product functions” to “how the product feels”
• Must address the “What’s In It For Me” factor
Professional Athletes and Body Builders
Home Use
Medical & Physical Therapy Use
SWOT Analysis Strengths
- versatility of use- smoother range of motion- convenient packaging for travel- professional website/ ecommerce- targeted results in specific muscles- ability to lift more weight
Weaknesses
- understaffed management team- limited manufacturing capabilities- lack funds for expansion/advertising- website geared toward bodybuilder- product intimidating/ not user friendly- priced higher than the competition
Opportunities
- commissioned sales representatives- broaden market- offer/build accessory line- product available at gym for purchase- attend medical trade shows- build relationships in other markets
Threats
- acquisition of retail/manufacturing space- customers purchasing other products due to lack of advertising- similar products obtaining more exposure and sales
Strengths
• Primary goal = increase product awareness and consistent sales growth
* versatility of use* convenient packaging* professional website* smoother range of motion* targets specific muscle areas* more weight can be lifted = increased strength
Weaknesses
• Need to be rectified in order to improve long-term performance of company
* understaffed team* limited manufacturing capabilities* lack of funding* product intimidating/ not user friendly* priced higher
Opportunities
• Utilize current customer and market base
* commissioned sales representatives* market to fitness/rehab to build reputation* offer/build accessory line* make product available to local gyms* continue to build relationships in other markets* attend medical/health trade shows
Threats
• External factors that should be addressed before expansion into any other market
* acquisition of manufacturing/retail space* Loss of customers due to lack of advertising* Loss of sales due to competition