New Environment. New Image.

PORTAGE COUNTY EDUCATIONAL SERVICE CENTER

August 2013

1. For 10 decades, Portage County Educational Service Center has been the leading source of high-quality, value-driven services and programs that enhance the educational experience for students, teachers and administrators in Portage County and surrounding areas.

SITUATIONAL OVERVIEW

2. Decreased state funding and increased competition from other ESCs and private entities are, and will remain, a threat to the economic viability of all ESCs.

SITUATIONAL OVERVIEW

3. As funding dries up, many ESCs will disappear – we are committed to ensuring that PCESC will not! The state legislature has put us in a position in which we must change how we operate if we are to remain competitive.

SITUATIONAL OVERVIEW

4. With school districts experiencing unprecedented budget constraints, it is becoming nearly impossible to generate additional revenue from them.

SITUATIONAL OVERVIEW

5. We must be proactive if we are to build sustainability and job security.

SITUATIONAL OVERVIEW

TO REMAIN COMPETITIVE PCESC MUST:

1. Increase the scope of income-generating services offered to its traditional customer – the education sector.

2. Target customers outside the education sector: local government entities, businesses and nonprofits.

3. Increase our geographic reach beyond the boundaries of Portage County.

New Services,

New Programs,

New Customers,

& New Markets…

Will require a new brand identity.

This will no longer work.

OUR NEW BRAND IDENTITY & MISSION WILL:

1. Better position us as a dynamic, customer-focused institution;

2. Strengthen our commitment to serving our schools;

3. Allow us to more easily market our service capabilities beyond the education sector, most notably to local governments, businesses and nonprofit organizations;

OUR NEW BRAND IDENTITY & MISSION WILL:

4. Facilitate promotion of our services beyond the boundaries of Portage County;

5. Allow us to expand strategic partnerships by continuingto provide a broader range of services; 6. Help us increase efficiency by implementing new programs and shared services to untapped revenue sources.

We can no longer afford to think of ourselvesas a non-profit service provider …

• We are a Business that must generate revenue to survive;

• We are in the Consulting Business and must think and act outside the traditional ESC model;

• We are creating a New Culture in which all administrators and staff are focused on the quality of services, customer satisfaction, and increased profitability.

To deliver the highest level of services and programs tailored to increase the operational efficiency of educational institutions, government entities, and other organizations.

OUR MISSION

OUR VISIONInnovative Solutions Ohio by Portage County Educational Service Center will reach and maintain self-sufficiency, increase organizational capacity, and expand strategic partnerships by continuing to provide innovative services to the organizations served in a reliable and responsive manner.

OUR VALUESInnovative Solutions Ohio by Portage County Educational Service Center is a responsive, customer-focused organization that is committed to providing collaborative and customized solutions with the highest degree of efficiency and integrity.

We will remain committed and responsible to our core constituency: the Portage County school districts. We will be increasing our presence and our services to our districts and have hired more people to help us ensure we do so.

AND HERE IN PORTAGE COUNTY?

We will maintain our identity as an ESC in Portage County. Gradually, over an extended time period we will transition to our Innovative Solutions Ohio identity.

AND HERE IN PORTAGE COUNTY?

OPPORTUNITY.With 6 new superintendents in our school districts, there are many great opportunities to build and sustain new relationships.

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You are the ISO brand.

• Unmatched customer service is more important than ever;

• Sustainability is dependent on thinking globally and beyond a specific job description or department;

• An understanding of ALL services and programs Innovative Solutions Ohio offers is critical;

• Opportunities to promote services and programs that exist outside an individual staff member’s purview must be recognized and acted upon.

YOU ARE THE INNOVATIVE SOLUTIONS OHIO BRAND