IntroductionThe value that Geographic Information Systems (GIS) bring to business and governmentorganizations has been long recognized In recent years advances in technologyand changes in how GIS is delivered led by organizations such as eSpatialand influenced by consumer mapping applications are bringing the benefits of GISto a much wider audience

Open GIS standards have cleared the way for the cost of GIS software to come downthrough competition Significant advances in corporate GIS technology and deploymenttechniques are making users more productive and reducing training needs Mappingvisualization animation charting spatial analysis data management usabilityand interoperability standards have improved dramatically Enterprise GIS and Mobile GISare expanding the uses and usability of the Geographic Business Intelligence taking it outof the hands of GIS experts and into everyday use

Perhaps most importantly the Internet and web-based technology is moving corporate GISaway from its desktop and server constraints GIS functionality can now be providedto everyone through a browser This is leading to a wholesale change in the way GISis deployed culminating in eSpatialrsquos WebGIS which runs in the cloud and is deliveredas Software as a Service (SaaS) eSpatialrsquos WebGIS dramatically simplifies procurementprocesses improves security and reduces the cost timescale and complexity of GISimplementation projects These changes are all helping to bring GIS up from the basementand into the mainstream of business and government operations for the benefitof organizations of all sizes

Benefits of GIS to Business and GovernmentLocation is important ndash even today when so much business is transacted in a virtualenvironment the physical location of assets services customers prospects or competitorscanrsquot be ignored Geospatial Information Systems (GIS) such as eSpatialrsquos WebGIS are thestate of the art tools that provide the capability to analyze data in relation to its location andto visualize the results in easily understood maps that dramatically increase the value andutility of that information

GIS offers a single solution that performs a number of different jobs at once and combinesthe results to turn data from many sources into effective actionable informationGIS technology brings together common database operations such as query and statistical

wwwespatialcom

iSMART WebGIS delivered ldquoin thecloudrdquo as Software as a Service (SaaS)Powerful GIS Universal Access

1) Introduction

2) Benefits of GIS to Business andGovernment

3) GIS Evolution

4) SaaS amp Cloud ComputingRevolution

5) eSpatialrsquos WebGIS as SaaSPowerful GIS Universal Access

6) Conclusion

iSmart WebGISrunning in the Cloud on

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ContentsWhite Paper by eSpatial

analysis with the unique visualization and geographic analysis benefits offered by maps These abilitiesdistinguish GIS from other information systems and make it valuable for use in a wide rangeof applications to solve problems and plan ahead by looking at data in a way that is quickly understoodand easily distributed to the relevant audience GIS addresses questions and problems related to locationproximity conditions trends and patterns such as

bull Where things are ndash assets - customers ndash outlets ndash staff ndash tracking

bull Whatrsquos inside an area ndash potential customers ndash suitable distributors ndash territory splits ndashstores near schools ndash recycling facilities

bull Whatrsquos nearby ndash competitors ndash resources ndash repair crew

bull What quantities - sales by area ndash crimes by area ndash market size ndash outlets

bull What affects it ndash customer demographics ndash drive times ndash competitor positioning ndashenvironmental risks ndash planning restrictions

bull Where is the reported problem ndash infrastructure failure ndash abandoned car ndash street light out

bull How do I get there ndash routing ndash travelling salesman ndash scheduling

bull What do I do there ndash work orders ndash detailed designs ndash inventory schedules

bull What if ndash flood plane analysis ndash environmental risks ndash disaster planning

Location or geographic relationships are inherent in up to 80 per cent of business information which meansGIS has multiple applications across all departments in many organizations for example

bull Sales and Marketing Departments in any Company Combine area demographics and GISin customer penetration studies to determine geographies for customer base growth

bull Service Departments in UtilitiesTelecomsLocal Government etc GIS provides unrivalled solutionsfor tracking service availability fault reporting and maintenance scheduling

bull Finance Departments in all Companies GIS offers a highly visual presentation tool for disseminatingsales revenue and profitability information across the company

bull Planning Departments across Industry and Government GIS is an indispensable tool in localgovernment planning and for companies extending their networks or developing new locations for storesfactories warehouses or distribution centres

The common denominator in GIS is location such as the address of an office a home or the site of a pieceof infrastructure The GIS also includes information about the locations such as the floor space of the officebuilding the income bracket of the residents of the house or the precise makeup of the infrastructure assetincluding part numbers and maintenance requirements It is precisely this ability to link location with descriptiveor attribute data that enables organizations to derive so many benefits from GIS Benefits such as

bull Make Better Business Decisions By combining geographic and location-related data with otherbusiness data organizations can gain critical insights that help their businesses flourish With spatialqueries organizations can select trading locations service zones and customers of interest and presentthe information in thematic maps and reports to facilitate faster and better business decisions

bull Improve Operational Efficiency amp Reduce Cost The information provided by GIS is used to greatlyimprove operational planning and management and to re-engineer and improve business processesIt offers solutions for route optimization and maintenance planning and reporting

bull Enhance Customer Service and Increase Sales Understanding your customers providing them withthe best possible service and finding more people like them is central to growing sales GIS helpsorganization to identify their best customers and use spatial queries to pinpoint geographic areas wheresimilar demographics apply in order to prioritize market expansion

bull Better amp More Cost-effective Service to Citizens Government organizations especially localgovernment face tremendous challenges in the current economic climate They are faced with servinggrowing populations with higher expectations of service while coping with shrinking resourcesGIS offers an effective and cost effective solution to enhancing key citizen services suchas permitlicensing planning maintenance facilities management and public transport

GIS EvolutionGeospatial Information Systems have been around for more than 20 years and are used widely in sectors suchas Government Utilities Telecommunications Oil amp Gas etc but their uptake by the wider business communityhas been patchy So while growth in the GIS usage is steady it has been constrained by a number of factorsnot least because until recently GIS implementations have been plagued by high cost long project lead timeslack of innovation and varying rates of implementation success

GIS was saddled with financial baggage that set them apart from many other information systemsheavy start-up costs complex data integration expenses and long payback periods This was compoundedby the fact that the GIS software market was traditionally dominated by three or four big players each tryingto squeeze large profit margins out of a few big buyers

But the market is changing as GIS products evolve and are simplified opportunities are expanding with bothnew buyers and sellers in the market Geospatial technology is spreading into entirely new sectors whereuntapped demand for geospatially enabled solutions can bring clear benefits In applications from emergencyand disaster planning through to marketing real estate recruitment telecommunications utilities oil and gasetc the ability to rapidly build and deploy customized interactive maps combining data from a numberof sources is saving money improving decision making and increasing operational efficiency

Changes and advances in technology lead by more recent market entrants such as eSpatial and influencedby consumer mapping applications are conspiring to break the strangle-hold of incumbent GIS vendorsConsumer mapping technologies such as Google Maps Google Earth and Microsoft Virtual Earthhave popularized GIS in a way that could not have been conceived a few years ago The public imaginationhas been sparked by the availability of web mapping tools and the ubiquity of GPS (Global Positioning Systems)and location based services The advent of Web 20 technologies are enabling organizations of all sizes andeven individuals to benefit from GIS-like functionality that was once the preserve of large organizations withvery deep pockets

There is a growing acceptance of the geospatial metaphor as an intuitive way to access analyse and visualizebusiness data leading to demand for more usable GIS in corporate and public sector environmentsand at the same time creating opportunities to expand GIS use and expertise

Cloud Computing RevolutionAdded to the advances in mapping technology the wider software industry is also changing with the adventof Software as a Service (SaaS) and cloud computing Cloud computing is the provision of computingcapabilities over the Internet ndash from ldquothe cloudrdquo It is a style of computing in which dynamically scalable and oftenvirtualised computing resources are provided as a service over the Internet Users need not have knowledgeof expertise in or control over the technology infrastructure in the cloud that supports them SaaS is a softwaredistribution model in which applications are run in the cloud and made available on demand to customersover the Internet

SaaS and cloud computing have become impossible to ignore even in the realm of GIS In the past four yearsthey have gained widespread acceptance and adoption around the globe

SaaS removes the need for end-customers to install and manage their own software solutions and requireslimited or no operational support from a companyrsquos IT organization SaaS solutions are easy to configureand maintain accelerate time-to-results and provide an affordable predictable and scalable subscription-based pricing model

These benefits have made SaaS applications attractive to companies of all sizes especially small and mid-sizedorganizations that have restricted IT budgets and fewer technical resources But SaaS also offers an alternateprocurement strategy for departmental installations in large organizations circumventing the need to involvescarce centralized IT resources in every business application deployment

The top six reasons why organizations of all sizes are adopting Cloud Computing and SaaS are

bull Lower Total Cost of Ownershipbull Buying installing and maintaining software is expensive Quite often you dont need all the bells

and whistles that come with the standard corporate packaged application But when you subscribeto Software as a Services you only pay for what you use when you use it ndash typically on a per monthand per user basis ndash and you can choose the level of service you want Many recent studies have peggedtypical savings at up to 30 per cent versus traditional installed software Added to the convenience of onlybuying what you need when you need it organizations have reported savings in terms of significantlyreduced back-end hardware and server costs lower data centre expenses associated with on-goingoperations and a slashing of professional service fees for system implementation and customization

bull In the current economic environment the ability to quickly and easily turn on new applications witha significantly lower initial start-up cost and overall cost ownership makes SaaS an attractive offeringThe pay-as-you-go model replaces the need for upfront investment in an era when capital expenditurebudgets are under pressure

bull Enhanced Data Security and Business Continuitybull Organizations new to Cloud Computing or SaaS often pose the question ldquoHow secure is my data

if itrsquos in the cloudrdquo The simple answer is a lot more secure than it might be if your data and software wereon-site Cloud Computing platform vendors take security and privacy very seriously Amazon for examplewhere eSpatial Web GIS as SaaS is hosted delivers a highly scalable cloud computing platform with highavailability and dependability The issues of end-to-end security and end-to-end privacy withinthe environment are more sophisticated than within a single data centre not facing the Internet Ensuringthe confidentiality integrity and availability of customersrsquo systems and data is of the utmost importanceto SaaS vendors as is maintaining trust and confidence

bull The levels of security are based on the Statement on Auditing Standards No 70 Service OrganizationsType II (SAS70 Type II) certification This includes infrastructure redundancies 247 physical securityand localized fire suppression coupled with multiple firewalls and intrusion detectionvulnerabilityscanning to keep all clientsrsquo data safe secure and confidential These measures are much more thanwhat typical businesses or government organizations can deploy to protect their IT infrastructureand data

bull In a SaaS environment your applications reside ldquooff-siterdquo with the Cloud Computing vendorIn the unfortunate event of disaster you will still be able to access your applications over the Internet fromyour home or your companyrsquos hot site to ensure business continuity As the SaaS industry has grownand IT infrastructure including the Internet has become more robust and standardized providersare able to ensure a level of service that is on par or better than installed software And systems aretypically monitored round the clock so that if problems do occur they are identified and fixed faster

bull Always Having the Latest Software Releasebull Desktop and server-based software comes with all the headaches of configuration setup maintenance

and upgrading With hosted software just login to your account and get to work on the latest and mostup-to-date version of the application

bull Upgrading traditional software is a tedious time-consuming and risky task A few short years afterthe initial pain of implementation your application will be due for renewal And itrsquos not just the softwareyour IT department will be faced with the laborious job of installing new servers and operating systemsas well as upgrading the application software itself With SaaS the responsibility for all softwareand hardware upgrades is no longer yours itrsquos the job of the SaaS provider who does all the updatingfor you behind-the-scenes

bull With SaaS you have access to new features on a regular and manageable timescale as SaaS vendorstypically provide version upgrades at regular intervals and in smaller steps The frequent upgrades enableyou to always use the ldquolatest and greatestrdquo version of the software while the smaller steps reduceupgrade risks as well as the need to retrain users on a completely new version of the software

bull Scales to Your Needs Where and When You Need itbull When you first implement a sophisticated system such as GIS there is always a balance to be achieved

around how much to invest today in order to fulfill the requirements of tomorrow You dont want to spendtoo much money on a large-scale corporate implementation if you dont need it now You may not be surehow many people will need access and where what level of functionality youll use or even how muchdisk or server space will be required

bull SaaS eradicates the need for such juggling and uncertainty Because you can subscribe as you need itSaaS enables you to scale easily by adding seats server space or functionality as the requirementarises Itrsquos no longer a case of ldquoone size fits allrdquo

bull It also doesnrsquot matter where the new users you add are located Anyone who needs it can accessthe applications whether theyre at home at the office or on the move Universal accessibility also fostersgreater collaboration with people throughout your organization and around the world as everyone usesthe same software and can securely share the same data

bull Reduce the Riskbull Investing in large scale software and systems implementations is a risky business Will the project come

in on time and on budget Probably not What if the completed system doesnrsquot live up to expectationsWill it meet business requirements or will the employees hate it There are a lot of software whiteelephants out there in large organizations

bull By choosing SaaS you will usually get a risk-free trial period to test the software and ensure that it meetsthe needs of the organization When you do start paying itrsquoll be month-to-month and you wonrsquot have sunklarge amounts of time and resources into a full development project If the system stops livingup to requirements you can move on and try something else

bull Lower Carbon Footprintbull Cloud computing can be up 85 per cent more efficient in energy use (and carbon footprint) because

of the flexibility to only subscribe to as much computing resources as the organization needs at any timeand because the cloud computing environment uses virtual servers rather than dedicated physicalservers so that the computing capacity of the physical servers in the cloud computing centersare optimally used

Cloud Computing and SaaS continue to grow at impressive rates investor enthusiasm is high buyer surveysindicate a dramatic jump in the number of companies considering SaaS applications Clearly in 2009 the valueproposition and viability of the SaaS model has been proven

eSpatialrsquos WebGIS Powerful GIS Universal AccesseSpatial has brought the advantages of Web-based GIS together with SaaS in its latest hosted GIS offeringeSpatialrsquos WebGIS represents a wholesale change in the way GIS is deployed simplifying procurementprocesses and reducing the cost and timescale associated with GIS implementation eSpatialrsquos WebGIS makespowerful GIS affordable and accessible to companies of all sizes

eSpatialrsquos WebGIS is the first and only online solution that provides a full-function Geospatial InformationSystem via the Internet as Software as a Service It dramatically accelerates time-to-results for stand aloneor cross-enterprise GIS deployments requires no installation is easy to configure integrate and maintainand requires limited or no operational support from a companyrsquos IT organization

bull Ease of Use eSpatialrsquos WebGIS provides full fuction GIS previously only expected from desktopsolutions with the usability of a Web interface and convenience of SaaS All functions including editingare provided in a browser with no downloads plug-ins or applets required

bull Full GIS Capability Features includeViewing amp Analysis Including pan zoom attribute information search query measurement etc

Labeling Options include label position and label rotate font scalable labels halo box anchor point offsetconflict detection as well as SQL query based labels and layer control

Editing Full editing capability in the browser with session management undo redo draw move delete etc

Dynamic Snapping Includes snap options hot keys and Auto-trace Union and Convex Hull functions

Printing Map plotting with customized layouts and PDF support for vector data scaling

Thematics Users may define and display thematic queries including by range discrete values databasejoins and spatial and SQL functions

Query Builder To build save and execute queries including multiple attributes and tables

Web-based Administration provides easy-to-use web set-up of spatial data from Oracle and geospatial webservices including definition of Maps Styling Metadata Auditing and Role-based access restriction

bull Easy Integration eSpatialrsquos WebGIS is easy to integrate with existing business systems businessworkflows and existing desktop GIS solutions The solution is compatible with the leading online CRMplatform Salesforcecom and offers secure upload of your organizationrsquos business and geospatial data

bull Customization eSpatial provides a set of tools and integration services that enables end-userorganizations to build customized Location Intelligence or Geographic Business Intelligence applicationsand deliver them to their workforce online on the eSpatial SaaS platform

bull Rapid and Universal Deployment - Delivered through a conventional web browser it is easyto provide access to applications across the organization and to partners and contractors

In addition eSpatial provides a set of tools and integration services that enables end-user organizations to buildcustomized Location Intelligence applications and deliver them to their workforce online on the eSpatialSaaS platform

ConclusionThe value that GIS brings to business and government organizations is undisputed Advances in GIStechnology Web 20 capabilities and Software as a Services are changing expectations leading to demandfor more usable GIS solutions in corporate and public sector environments As a result the traditional processof evaluating and purchasing GIS software is changing with business users more commonly involved in drivingpurchases and implementation processes Organizations of all sizes are looking for more cost effectiveflexible solutions and faster time-to-results

eSpatialrsquos WebGIS delivered as SaaS offers all the well recognized benefits of GIS while avoiding the pitfallsassociated with server and desktop software implementation projects It combines easy-to-use yet powerful GISfunctionality with universal access and faster integration to enable more users in more businessesand government organizations to realize the benefits of geospatial analysis visualization and maps faster

With eSpatialrsquos solutions knowledge workers in all organizations can organize and understand complexbusiness information and processes through the exploitation and analysis of the geographic relationshipsinherent in most information It helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps

As a SaaS offering eSpatialrsquos WebGIS is easy to integrate with existing business data systems and workflowsenabling organizations to derive maximum value from their investments in enterprise applications and GISeSpatial enables more businesses to use the power of GIS to support better decisions improve operationaleffectiveness and increase sales through better customer service and planning At the same time governmentorganizations can easily expand their use of GIS to provide better service to citizens closer collaborationand wider distribution of vital information

To find out more contact infoespatialcom as SaaScom

About eSpatialSince 1997 eSpatial has been helping businesses improve efficiencies and reduce costs through effective use of spatial dataWe provide industrial-strength GIS over the web eSpatial helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps eSpatial combines the latest innovationsin software delivery and usability with the traditional performance of in-house GIS to deliver on our vision of ldquoWorldrsquos Best Web GISrdquoOur award winning solutions deliver easy-to-use yet powerful GIS functionality over the web providing universal access and fasterintegration US HQ is in Herndon VA and European HQ is in Dublin Ireland the company also has sales offices in the UK

ContactsUS HQ eSpatial Inc 2325 Dulles Corner Boulevard Suite 500 Herndon VA 20171 USA Tel + 1 703 7886580EMEA HQ eSpatial Solutions Ltd Swords Business Park Swords Co Dublin Ireland Tel + 353 1 8708800

wwwespatialcom

analysis with the unique visualization and geographic analysis benefits offered by maps These abilitiesdistinguish GIS from other information systems and make it valuable for use in a wide rangeof applications to solve problems and plan ahead by looking at data in a way that is quickly understoodand easily distributed to the relevant audience GIS addresses questions and problems related to locationproximity conditions trends and patterns such as

bull Where things are ndash assets - customers ndash outlets ndash staff ndash tracking

bull Whatrsquos inside an area ndash potential customers ndash suitable distributors ndash territory splits ndashstores near schools ndash recycling facilities

bull Whatrsquos nearby ndash competitors ndash resources ndash repair crew

bull What quantities - sales by area ndash crimes by area ndash market size ndash outlets

bull What affects it ndash customer demographics ndash drive times ndash competitor positioning ndashenvironmental risks ndash planning restrictions

bull Where is the reported problem ndash infrastructure failure ndash abandoned car ndash street light out

bull How do I get there ndash routing ndash travelling salesman ndash scheduling

bull What do I do there ndash work orders ndash detailed designs ndash inventory schedules

bull What if ndash flood plane analysis ndash environmental risks ndash disaster planning

Location or geographic relationships are inherent in up to 80 per cent of business information which meansGIS has multiple applications across all departments in many organizations for example

bull Sales and Marketing Departments in any Company Combine area demographics and GISin customer penetration studies to determine geographies for customer base growth

bull Service Departments in UtilitiesTelecomsLocal Government etc GIS provides unrivalled solutionsfor tracking service availability fault reporting and maintenance scheduling

bull Finance Departments in all Companies GIS offers a highly visual presentation tool for disseminatingsales revenue and profitability information across the company

bull Planning Departments across Industry and Government GIS is an indispensable tool in localgovernment planning and for companies extending their networks or developing new locations for storesfactories warehouses or distribution centres

The common denominator in GIS is location such as the address of an office a home or the site of a pieceof infrastructure The GIS also includes information about the locations such as the floor space of the officebuilding the income bracket of the residents of the house or the precise makeup of the infrastructure assetincluding part numbers and maintenance requirements It is precisely this ability to link location with descriptiveor attribute data that enables organizations to derive so many benefits from GIS Benefits such as

bull Make Better Business Decisions By combining geographic and location-related data with otherbusiness data organizations can gain critical insights that help their businesses flourish With spatialqueries organizations can select trading locations service zones and customers of interest and presentthe information in thematic maps and reports to facilitate faster and better business decisions

bull Improve Operational Efficiency amp Reduce Cost The information provided by GIS is used to greatlyimprove operational planning and management and to re-engineer and improve business processesIt offers solutions for route optimization and maintenance planning and reporting

bull Enhance Customer Service and Increase Sales Understanding your customers providing them withthe best possible service and finding more people like them is central to growing sales GIS helpsorganization to identify their best customers and use spatial queries to pinpoint geographic areas wheresimilar demographics apply in order to prioritize market expansion

bull Better amp More Cost-effective Service to Citizens Government organizations especially localgovernment face tremendous challenges in the current economic climate They are faced with servinggrowing populations with higher expectations of service while coping with shrinking resourcesGIS offers an effective and cost effective solution to enhancing key citizen services suchas permitlicensing planning maintenance facilities management and public transport

GIS EvolutionGeospatial Information Systems have been around for more than 20 years and are used widely in sectors suchas Government Utilities Telecommunications Oil amp Gas etc but their uptake by the wider business communityhas been patchy So while growth in the GIS usage is steady it has been constrained by a number of factorsnot least because until recently GIS implementations have been plagued by high cost long project lead timeslack of innovation and varying rates of implementation success

GIS was saddled with financial baggage that set them apart from many other information systemsheavy start-up costs complex data integration expenses and long payback periods This was compoundedby the fact that the GIS software market was traditionally dominated by three or four big players each tryingto squeeze large profit margins out of a few big buyers

But the market is changing as GIS products evolve and are simplified opportunities are expanding with bothnew buyers and sellers in the market Geospatial technology is spreading into entirely new sectors whereuntapped demand for geospatially enabled solutions can bring clear benefits In applications from emergencyand disaster planning through to marketing real estate recruitment telecommunications utilities oil and gasetc the ability to rapidly build and deploy customized interactive maps combining data from a numberof sources is saving money improving decision making and increasing operational efficiency

Changes and advances in technology lead by more recent market entrants such as eSpatial and influencedby consumer mapping applications are conspiring to break the strangle-hold of incumbent GIS vendorsConsumer mapping technologies such as Google Maps Google Earth and Microsoft Virtual Earthhave popularized GIS in a way that could not have been conceived a few years ago The public imaginationhas been sparked by the availability of web mapping tools and the ubiquity of GPS (Global Positioning Systems)and location based services The advent of Web 20 technologies are enabling organizations of all sizes andeven individuals to benefit from GIS-like functionality that was once the preserve of large organizations withvery deep pockets

There is a growing acceptance of the geospatial metaphor as an intuitive way to access analyse and visualizebusiness data leading to demand for more usable GIS in corporate and public sector environmentsand at the same time creating opportunities to expand GIS use and expertise

Cloud Computing RevolutionAdded to the advances in mapping technology the wider software industry is also changing with the adventof Software as a Service (SaaS) and cloud computing Cloud computing is the provision of computingcapabilities over the Internet ndash from ldquothe cloudrdquo It is a style of computing in which dynamically scalable and oftenvirtualised computing resources are provided as a service over the Internet Users need not have knowledgeof expertise in or control over the technology infrastructure in the cloud that supports them SaaS is a softwaredistribution model in which applications are run in the cloud and made available on demand to customersover the Internet

SaaS and cloud computing have become impossible to ignore even in the realm of GIS In the past four yearsthey have gained widespread acceptance and adoption around the globe

SaaS removes the need for end-customers to install and manage their own software solutions and requireslimited or no operational support from a companyrsquos IT organization SaaS solutions are easy to configureand maintain accelerate time-to-results and provide an affordable predictable and scalable subscription-based pricing model

These benefits have made SaaS applications attractive to companies of all sizes especially small and mid-sizedorganizations that have restricted IT budgets and fewer technical resources But SaaS also offers an alternateprocurement strategy for departmental installations in large organizations circumventing the need to involvescarce centralized IT resources in every business application deployment

The top six reasons why organizations of all sizes are adopting Cloud Computing and SaaS are

bull Lower Total Cost of Ownershipbull Buying installing and maintaining software is expensive Quite often you dont need all the bells

and whistles that come with the standard corporate packaged application But when you subscribeto Software as a Services you only pay for what you use when you use it ndash typically on a per monthand per user basis ndash and you can choose the level of service you want Many recent studies have peggedtypical savings at up to 30 per cent versus traditional installed software Added to the convenience of onlybuying what you need when you need it organizations have reported savings in terms of significantlyreduced back-end hardware and server costs lower data centre expenses associated with on-goingoperations and a slashing of professional service fees for system implementation and customization

bull In the current economic environment the ability to quickly and easily turn on new applications witha significantly lower initial start-up cost and overall cost ownership makes SaaS an attractive offeringThe pay-as-you-go model replaces the need for upfront investment in an era when capital expenditurebudgets are under pressure

bull Enhanced Data Security and Business Continuitybull Organizations new to Cloud Computing or SaaS often pose the question ldquoHow secure is my data

if itrsquos in the cloudrdquo The simple answer is a lot more secure than it might be if your data and software wereon-site Cloud Computing platform vendors take security and privacy very seriously Amazon for examplewhere eSpatial Web GIS as SaaS is hosted delivers a highly scalable cloud computing platform with highavailability and dependability The issues of end-to-end security and end-to-end privacy withinthe environment are more sophisticated than within a single data centre not facing the Internet Ensuringthe confidentiality integrity and availability of customersrsquo systems and data is of the utmost importanceto SaaS vendors as is maintaining trust and confidence

bull The levels of security are based on the Statement on Auditing Standards No 70 Service OrganizationsType II (SAS70 Type II) certification This includes infrastructure redundancies 247 physical securityand localized fire suppression coupled with multiple firewalls and intrusion detectionvulnerabilityscanning to keep all clientsrsquo data safe secure and confidential These measures are much more thanwhat typical businesses or government organizations can deploy to protect their IT infrastructureand data

bull In a SaaS environment your applications reside ldquooff-siterdquo with the Cloud Computing vendorIn the unfortunate event of disaster you will still be able to access your applications over the Internet fromyour home or your companyrsquos hot site to ensure business continuity As the SaaS industry has grownand IT infrastructure including the Internet has become more robust and standardized providersare able to ensure a level of service that is on par or better than installed software And systems aretypically monitored round the clock so that if problems do occur they are identified and fixed faster

bull Always Having the Latest Software Releasebull Desktop and server-based software comes with all the headaches of configuration setup maintenance

and upgrading With hosted software just login to your account and get to work on the latest and mostup-to-date version of the application

bull Upgrading traditional software is a tedious time-consuming and risky task A few short years afterthe initial pain of implementation your application will be due for renewal And itrsquos not just the softwareyour IT department will be faced with the laborious job of installing new servers and operating systemsas well as upgrading the application software itself With SaaS the responsibility for all softwareand hardware upgrades is no longer yours itrsquos the job of the SaaS provider who does all the updatingfor you behind-the-scenes

bull With SaaS you have access to new features on a regular and manageable timescale as SaaS vendorstypically provide version upgrades at regular intervals and in smaller steps The frequent upgrades enableyou to always use the ldquolatest and greatestrdquo version of the software while the smaller steps reduceupgrade risks as well as the need to retrain users on a completely new version of the software

bull Scales to Your Needs Where and When You Need itbull When you first implement a sophisticated system such as GIS there is always a balance to be achieved

around how much to invest today in order to fulfill the requirements of tomorrow You dont want to spendtoo much money on a large-scale corporate implementation if you dont need it now You may not be surehow many people will need access and where what level of functionality youll use or even how muchdisk or server space will be required

bull SaaS eradicates the need for such juggling and uncertainty Because you can subscribe as you need itSaaS enables you to scale easily by adding seats server space or functionality as the requirementarises Itrsquos no longer a case of ldquoone size fits allrdquo

bull It also doesnrsquot matter where the new users you add are located Anyone who needs it can accessthe applications whether theyre at home at the office or on the move Universal accessibility also fostersgreater collaboration with people throughout your organization and around the world as everyone usesthe same software and can securely share the same data

bull Reduce the Riskbull Investing in large scale software and systems implementations is a risky business Will the project come

in on time and on budget Probably not What if the completed system doesnrsquot live up to expectationsWill it meet business requirements or will the employees hate it There are a lot of software whiteelephants out there in large organizations

bull By choosing SaaS you will usually get a risk-free trial period to test the software and ensure that it meetsthe needs of the organization When you do start paying itrsquoll be month-to-month and you wonrsquot have sunklarge amounts of time and resources into a full development project If the system stops livingup to requirements you can move on and try something else

bull Lower Carbon Footprintbull Cloud computing can be up 85 per cent more efficient in energy use (and carbon footprint) because

of the flexibility to only subscribe to as much computing resources as the organization needs at any timeand because the cloud computing environment uses virtual servers rather than dedicated physicalservers so that the computing capacity of the physical servers in the cloud computing centersare optimally used

Cloud Computing and SaaS continue to grow at impressive rates investor enthusiasm is high buyer surveysindicate a dramatic jump in the number of companies considering SaaS applications Clearly in 2009 the valueproposition and viability of the SaaS model has been proven

eSpatialrsquos WebGIS Powerful GIS Universal AccesseSpatial has brought the advantages of Web-based GIS together with SaaS in its latest hosted GIS offeringeSpatialrsquos WebGIS represents a wholesale change in the way GIS is deployed simplifying procurementprocesses and reducing the cost and timescale associated with GIS implementation eSpatialrsquos WebGIS makespowerful GIS affordable and accessible to companies of all sizes

eSpatialrsquos WebGIS is the first and only online solution that provides a full-function Geospatial InformationSystem via the Internet as Software as a Service It dramatically accelerates time-to-results for stand aloneor cross-enterprise GIS deployments requires no installation is easy to configure integrate and maintainand requires limited or no operational support from a companyrsquos IT organization

bull Ease of Use eSpatialrsquos WebGIS provides full fuction GIS previously only expected from desktopsolutions with the usability of a Web interface and convenience of SaaS All functions including editingare provided in a browser with no downloads plug-ins or applets required

bull Full GIS Capability Features includeViewing amp Analysis Including pan zoom attribute information search query measurement etc

Labeling Options include label position and label rotate font scalable labels halo box anchor point offsetconflict detection as well as SQL query based labels and layer control

Editing Full editing capability in the browser with session management undo redo draw move delete etc

Dynamic Snapping Includes snap options hot keys and Auto-trace Union and Convex Hull functions

Printing Map plotting with customized layouts and PDF support for vector data scaling

Thematics Users may define and display thematic queries including by range discrete values databasejoins and spatial and SQL functions

Query Builder To build save and execute queries including multiple attributes and tables

Web-based Administration provides easy-to-use web set-up of spatial data from Oracle and geospatial webservices including definition of Maps Styling Metadata Auditing and Role-based access restriction

bull Easy Integration eSpatialrsquos WebGIS is easy to integrate with existing business systems businessworkflows and existing desktop GIS solutions The solution is compatible with the leading online CRMplatform Salesforcecom and offers secure upload of your organizationrsquos business and geospatial data

bull Customization eSpatial provides a set of tools and integration services that enables end-userorganizations to build customized Location Intelligence or Geographic Business Intelligence applicationsand deliver them to their workforce online on the eSpatial SaaS platform

bull Rapid and Universal Deployment - Delivered through a conventional web browser it is easyto provide access to applications across the organization and to partners and contractors

In addition eSpatial provides a set of tools and integration services that enables end-user organizations to buildcustomized Location Intelligence applications and deliver them to their workforce online on the eSpatialSaaS platform

ConclusionThe value that GIS brings to business and government organizations is undisputed Advances in GIStechnology Web 20 capabilities and Software as a Services are changing expectations leading to demandfor more usable GIS solutions in corporate and public sector environments As a result the traditional processof evaluating and purchasing GIS software is changing with business users more commonly involved in drivingpurchases and implementation processes Organizations of all sizes are looking for more cost effectiveflexible solutions and faster time-to-results

eSpatialrsquos WebGIS delivered as SaaS offers all the well recognized benefits of GIS while avoiding the pitfallsassociated with server and desktop software implementation projects It combines easy-to-use yet powerful GISfunctionality with universal access and faster integration to enable more users in more businessesand government organizations to realize the benefits of geospatial analysis visualization and maps faster

With eSpatialrsquos solutions knowledge workers in all organizations can organize and understand complexbusiness information and processes through the exploitation and analysis of the geographic relationshipsinherent in most information It helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps

As a SaaS offering eSpatialrsquos WebGIS is easy to integrate with existing business data systems and workflowsenabling organizations to derive maximum value from their investments in enterprise applications and GISeSpatial enables more businesses to use the power of GIS to support better decisions improve operationaleffectiveness and increase sales through better customer service and planning At the same time governmentorganizations can easily expand their use of GIS to provide better service to citizens closer collaborationand wider distribution of vital information

To find out more contact infoespatialcom as SaaScom

About eSpatialSince 1997 eSpatial has been helping businesses improve efficiencies and reduce costs through effective use of spatial dataWe provide industrial-strength GIS over the web eSpatial helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps eSpatial combines the latest innovationsin software delivery and usability with the traditional performance of in-house GIS to deliver on our vision of ldquoWorldrsquos Best Web GISrdquoOur award winning solutions deliver easy-to-use yet powerful GIS functionality over the web providing universal access and fasterintegration US HQ is in Herndon VA and European HQ is in Dublin Ireland the company also has sales offices in the UK

ContactsUS HQ eSpatial Inc 2325 Dulles Corner Boulevard Suite 500 Herndon VA 20171 USA Tel + 1 703 7886580EMEA HQ eSpatial Solutions Ltd Swords Business Park Swords Co Dublin Ireland Tel + 353 1 8708800

wwwespatialcom

bull Better amp More Cost-effective Service to Citizens Government organizations especially localgovernment face tremendous challenges in the current economic climate They are faced with servinggrowing populations with higher expectations of service while coping with shrinking resourcesGIS offers an effective and cost effective solution to enhancing key citizen services suchas permitlicensing planning maintenance facilities management and public transport

GIS EvolutionGeospatial Information Systems have been around for more than 20 years and are used widely in sectors suchas Government Utilities Telecommunications Oil amp Gas etc but their uptake by the wider business communityhas been patchy So while growth in the GIS usage is steady it has been constrained by a number of factorsnot least because until recently GIS implementations have been plagued by high cost long project lead timeslack of innovation and varying rates of implementation success

GIS was saddled with financial baggage that set them apart from many other information systemsheavy start-up costs complex data integration expenses and long payback periods This was compoundedby the fact that the GIS software market was traditionally dominated by three or four big players each tryingto squeeze large profit margins out of a few big buyers

But the market is changing as GIS products evolve and are simplified opportunities are expanding with bothnew buyers and sellers in the market Geospatial technology is spreading into entirely new sectors whereuntapped demand for geospatially enabled solutions can bring clear benefits In applications from emergencyand disaster planning through to marketing real estate recruitment telecommunications utilities oil and gasetc the ability to rapidly build and deploy customized interactive maps combining data from a numberof sources is saving money improving decision making and increasing operational efficiency

Changes and advances in technology lead by more recent market entrants such as eSpatial and influencedby consumer mapping applications are conspiring to break the strangle-hold of incumbent GIS vendorsConsumer mapping technologies such as Google Maps Google Earth and Microsoft Virtual Earthhave popularized GIS in a way that could not have been conceived a few years ago The public imaginationhas been sparked by the availability of web mapping tools and the ubiquity of GPS (Global Positioning Systems)and location based services The advent of Web 20 technologies are enabling organizations of all sizes andeven individuals to benefit from GIS-like functionality that was once the preserve of large organizations withvery deep pockets

There is a growing acceptance of the geospatial metaphor as an intuitive way to access analyse and visualizebusiness data leading to demand for more usable GIS in corporate and public sector environmentsand at the same time creating opportunities to expand GIS use and expertise

Cloud Computing RevolutionAdded to the advances in mapping technology the wider software industry is also changing with the adventof Software as a Service (SaaS) and cloud computing Cloud computing is the provision of computingcapabilities over the Internet ndash from ldquothe cloudrdquo It is a style of computing in which dynamically scalable and oftenvirtualised computing resources are provided as a service over the Internet Users need not have knowledgeof expertise in or control over the technology infrastructure in the cloud that supports them SaaS is a softwaredistribution model in which applications are run in the cloud and made available on demand to customersover the Internet

SaaS and cloud computing have become impossible to ignore even in the realm of GIS In the past four yearsthey have gained widespread acceptance and adoption around the globe

SaaS removes the need for end-customers to install and manage their own software solutions and requireslimited or no operational support from a companyrsquos IT organization SaaS solutions are easy to configureand maintain accelerate time-to-results and provide an affordable predictable and scalable subscription-based pricing model

These benefits have made SaaS applications attractive to companies of all sizes especially small and mid-sizedorganizations that have restricted IT budgets and fewer technical resources But SaaS also offers an alternateprocurement strategy for departmental installations in large organizations circumventing the need to involvescarce centralized IT resources in every business application deployment

The top six reasons why organizations of all sizes are adopting Cloud Computing and SaaS are

bull Lower Total Cost of Ownershipbull Buying installing and maintaining software is expensive Quite often you dont need all the bells

and whistles that come with the standard corporate packaged application But when you subscribeto Software as a Services you only pay for what you use when you use it ndash typically on a per monthand per user basis ndash and you can choose the level of service you want Many recent studies have peggedtypical savings at up to 30 per cent versus traditional installed software Added to the convenience of onlybuying what you need when you need it organizations have reported savings in terms of significantlyreduced back-end hardware and server costs lower data centre expenses associated with on-goingoperations and a slashing of professional service fees for system implementation and customization

bull In the current economic environment the ability to quickly and easily turn on new applications witha significantly lower initial start-up cost and overall cost ownership makes SaaS an attractive offeringThe pay-as-you-go model replaces the need for upfront investment in an era when capital expenditurebudgets are under pressure

bull Enhanced Data Security and Business Continuitybull Organizations new to Cloud Computing or SaaS often pose the question ldquoHow secure is my data

if itrsquos in the cloudrdquo The simple answer is a lot more secure than it might be if your data and software wereon-site Cloud Computing platform vendors take security and privacy very seriously Amazon for examplewhere eSpatial Web GIS as SaaS is hosted delivers a highly scalable cloud computing platform with highavailability and dependability The issues of end-to-end security and end-to-end privacy withinthe environment are more sophisticated than within a single data centre not facing the Internet Ensuringthe confidentiality integrity and availability of customersrsquo systems and data is of the utmost importanceto SaaS vendors as is maintaining trust and confidence

bull The levels of security are based on the Statement on Auditing Standards No 70 Service OrganizationsType II (SAS70 Type II) certification This includes infrastructure redundancies 247 physical securityand localized fire suppression coupled with multiple firewalls and intrusion detectionvulnerabilityscanning to keep all clientsrsquo data safe secure and confidential These measures are much more thanwhat typical businesses or government organizations can deploy to protect their IT infrastructureand data

bull In a SaaS environment your applications reside ldquooff-siterdquo with the Cloud Computing vendorIn the unfortunate event of disaster you will still be able to access your applications over the Internet fromyour home or your companyrsquos hot site to ensure business continuity As the SaaS industry has grownand IT infrastructure including the Internet has become more robust and standardized providersare able to ensure a level of service that is on par or better than installed software And systems aretypically monitored round the clock so that if problems do occur they are identified and fixed faster

bull Always Having the Latest Software Releasebull Desktop and server-based software comes with all the headaches of configuration setup maintenance

and upgrading With hosted software just login to your account and get to work on the latest and mostup-to-date version of the application

bull Upgrading traditional software is a tedious time-consuming and risky task A few short years afterthe initial pain of implementation your application will be due for renewal And itrsquos not just the softwareyour IT department will be faced with the laborious job of installing new servers and operating systemsas well as upgrading the application software itself With SaaS the responsibility for all softwareand hardware upgrades is no longer yours itrsquos the job of the SaaS provider who does all the updatingfor you behind-the-scenes

bull With SaaS you have access to new features on a regular and manageable timescale as SaaS vendorstypically provide version upgrades at regular intervals and in smaller steps The frequent upgrades enableyou to always use the ldquolatest and greatestrdquo version of the software while the smaller steps reduceupgrade risks as well as the need to retrain users on a completely new version of the software

bull Scales to Your Needs Where and When You Need itbull When you first implement a sophisticated system such as GIS there is always a balance to be achieved

around how much to invest today in order to fulfill the requirements of tomorrow You dont want to spendtoo much money on a large-scale corporate implementation if you dont need it now You may not be surehow many people will need access and where what level of functionality youll use or even how muchdisk or server space will be required

bull SaaS eradicates the need for such juggling and uncertainty Because you can subscribe as you need itSaaS enables you to scale easily by adding seats server space or functionality as the requirementarises Itrsquos no longer a case of ldquoone size fits allrdquo

bull It also doesnrsquot matter where the new users you add are located Anyone who needs it can accessthe applications whether theyre at home at the office or on the move Universal accessibility also fostersgreater collaboration with people throughout your organization and around the world as everyone usesthe same software and can securely share the same data

bull Reduce the Riskbull Investing in large scale software and systems implementations is a risky business Will the project come

in on time and on budget Probably not What if the completed system doesnrsquot live up to expectationsWill it meet business requirements or will the employees hate it There are a lot of software whiteelephants out there in large organizations

bull By choosing SaaS you will usually get a risk-free trial period to test the software and ensure that it meetsthe needs of the organization When you do start paying itrsquoll be month-to-month and you wonrsquot have sunklarge amounts of time and resources into a full development project If the system stops livingup to requirements you can move on and try something else

bull Lower Carbon Footprintbull Cloud computing can be up 85 per cent more efficient in energy use (and carbon footprint) because

of the flexibility to only subscribe to as much computing resources as the organization needs at any timeand because the cloud computing environment uses virtual servers rather than dedicated physicalservers so that the computing capacity of the physical servers in the cloud computing centersare optimally used

Cloud Computing and SaaS continue to grow at impressive rates investor enthusiasm is high buyer surveysindicate a dramatic jump in the number of companies considering SaaS applications Clearly in 2009 the valueproposition and viability of the SaaS model has been proven

eSpatialrsquos WebGIS Powerful GIS Universal AccesseSpatial has brought the advantages of Web-based GIS together with SaaS in its latest hosted GIS offeringeSpatialrsquos WebGIS represents a wholesale change in the way GIS is deployed simplifying procurementprocesses and reducing the cost and timescale associated with GIS implementation eSpatialrsquos WebGIS makespowerful GIS affordable and accessible to companies of all sizes

eSpatialrsquos WebGIS is the first and only online solution that provides a full-function Geospatial InformationSystem via the Internet as Software as a Service It dramatically accelerates time-to-results for stand aloneor cross-enterprise GIS deployments requires no installation is easy to configure integrate and maintainand requires limited or no operational support from a companyrsquos IT organization

bull Ease of Use eSpatialrsquos WebGIS provides full fuction GIS previously only expected from desktopsolutions with the usability of a Web interface and convenience of SaaS All functions including editingare provided in a browser with no downloads plug-ins or applets required

bull Full GIS Capability Features includeViewing amp Analysis Including pan zoom attribute information search query measurement etc

Labeling Options include label position and label rotate font scalable labels halo box anchor point offsetconflict detection as well as SQL query based labels and layer control

Editing Full editing capability in the browser with session management undo redo draw move delete etc

Dynamic Snapping Includes snap options hot keys and Auto-trace Union and Convex Hull functions

Printing Map plotting with customized layouts and PDF support for vector data scaling

Thematics Users may define and display thematic queries including by range discrete values databasejoins and spatial and SQL functions

Query Builder To build save and execute queries including multiple attributes and tables

Web-based Administration provides easy-to-use web set-up of spatial data from Oracle and geospatial webservices including definition of Maps Styling Metadata Auditing and Role-based access restriction

bull Easy Integration eSpatialrsquos WebGIS is easy to integrate with existing business systems businessworkflows and existing desktop GIS solutions The solution is compatible with the leading online CRMplatform Salesforcecom and offers secure upload of your organizationrsquos business and geospatial data

bull Customization eSpatial provides a set of tools and integration services that enables end-userorganizations to build customized Location Intelligence or Geographic Business Intelligence applicationsand deliver them to their workforce online on the eSpatial SaaS platform

bull Rapid and Universal Deployment - Delivered through a conventional web browser it is easyto provide access to applications across the organization and to partners and contractors

In addition eSpatial provides a set of tools and integration services that enables end-user organizations to buildcustomized Location Intelligence applications and deliver them to their workforce online on the eSpatialSaaS platform

ConclusionThe value that GIS brings to business and government organizations is undisputed Advances in GIStechnology Web 20 capabilities and Software as a Services are changing expectations leading to demandfor more usable GIS solutions in corporate and public sector environments As a result the traditional processof evaluating and purchasing GIS software is changing with business users more commonly involved in drivingpurchases and implementation processes Organizations of all sizes are looking for more cost effectiveflexible solutions and faster time-to-results

eSpatialrsquos WebGIS delivered as SaaS offers all the well recognized benefits of GIS while avoiding the pitfallsassociated with server and desktop software implementation projects It combines easy-to-use yet powerful GISfunctionality with universal access and faster integration to enable more users in more businessesand government organizations to realize the benefits of geospatial analysis visualization and maps faster

With eSpatialrsquos solutions knowledge workers in all organizations can organize and understand complexbusiness information and processes through the exploitation and analysis of the geographic relationshipsinherent in most information It helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps

As a SaaS offering eSpatialrsquos WebGIS is easy to integrate with existing business data systems and workflowsenabling organizations to derive maximum value from their investments in enterprise applications and GISeSpatial enables more businesses to use the power of GIS to support better decisions improve operationaleffectiveness and increase sales through better customer service and planning At the same time governmentorganizations can easily expand their use of GIS to provide better service to citizens closer collaborationand wider distribution of vital information

To find out more contact infoespatialcom as SaaScom

About eSpatialSince 1997 eSpatial has been helping businesses improve efficiencies and reduce costs through effective use of spatial dataWe provide industrial-strength GIS over the web eSpatial helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps eSpatial combines the latest innovationsin software delivery and usability with the traditional performance of in-house GIS to deliver on our vision of ldquoWorldrsquos Best Web GISrdquoOur award winning solutions deliver easy-to-use yet powerful GIS functionality over the web providing universal access and fasterintegration US HQ is in Herndon VA and European HQ is in Dublin Ireland the company also has sales offices in the UK

ContactsUS HQ eSpatial Inc 2325 Dulles Corner Boulevard Suite 500 Herndon VA 20171 USA Tel + 1 703 7886580EMEA HQ eSpatial Solutions Ltd Swords Business Park Swords Co Dublin Ireland Tel + 353 1 8708800

wwwespatialcom

SaaS removes the need for end-customers to install and manage their own software solutions and requireslimited or no operational support from a companyrsquos IT organization SaaS solutions are easy to configureand maintain accelerate time-to-results and provide an affordable predictable and scalable subscription-based pricing model

These benefits have made SaaS applications attractive to companies of all sizes especially small and mid-sizedorganizations that have restricted IT budgets and fewer technical resources But SaaS also offers an alternateprocurement strategy for departmental installations in large organizations circumventing the need to involvescarce centralized IT resources in every business application deployment

The top six reasons why organizations of all sizes are adopting Cloud Computing and SaaS are

bull Lower Total Cost of Ownershipbull Buying installing and maintaining software is expensive Quite often you dont need all the bells

and whistles that come with the standard corporate packaged application But when you subscribeto Software as a Services you only pay for what you use when you use it ndash typically on a per monthand per user basis ndash and you can choose the level of service you want Many recent studies have peggedtypical savings at up to 30 per cent versus traditional installed software Added to the convenience of onlybuying what you need when you need it organizations have reported savings in terms of significantlyreduced back-end hardware and server costs lower data centre expenses associated with on-goingoperations and a slashing of professional service fees for system implementation and customization

bull In the current economic environment the ability to quickly and easily turn on new applications witha significantly lower initial start-up cost and overall cost ownership makes SaaS an attractive offeringThe pay-as-you-go model replaces the need for upfront investment in an era when capital expenditurebudgets are under pressure

bull Enhanced Data Security and Business Continuitybull Organizations new to Cloud Computing or SaaS often pose the question ldquoHow secure is my data

if itrsquos in the cloudrdquo The simple answer is a lot more secure than it might be if your data and software wereon-site Cloud Computing platform vendors take security and privacy very seriously Amazon for examplewhere eSpatial Web GIS as SaaS is hosted delivers a highly scalable cloud computing platform with highavailability and dependability The issues of end-to-end security and end-to-end privacy withinthe environment are more sophisticated than within a single data centre not facing the Internet Ensuringthe confidentiality integrity and availability of customersrsquo systems and data is of the utmost importanceto SaaS vendors as is maintaining trust and confidence

bull The levels of security are based on the Statement on Auditing Standards No 70 Service OrganizationsType II (SAS70 Type II) certification This includes infrastructure redundancies 247 physical securityand localized fire suppression coupled with multiple firewalls and intrusion detectionvulnerabilityscanning to keep all clientsrsquo data safe secure and confidential These measures are much more thanwhat typical businesses or government organizations can deploy to protect their IT infrastructureand data

bull In a SaaS environment your applications reside ldquooff-siterdquo with the Cloud Computing vendorIn the unfortunate event of disaster you will still be able to access your applications over the Internet fromyour home or your companyrsquos hot site to ensure business continuity As the SaaS industry has grownand IT infrastructure including the Internet has become more robust and standardized providersare able to ensure a level of service that is on par or better than installed software And systems aretypically monitored round the clock so that if problems do occur they are identified and fixed faster

bull Always Having the Latest Software Releasebull Desktop and server-based software comes with all the headaches of configuration setup maintenance

and upgrading With hosted software just login to your account and get to work on the latest and mostup-to-date version of the application

bull Upgrading traditional software is a tedious time-consuming and risky task A few short years afterthe initial pain of implementation your application will be due for renewal And itrsquos not just the softwareyour IT department will be faced with the laborious job of installing new servers and operating systemsas well as upgrading the application software itself With SaaS the responsibility for all softwareand hardware upgrades is no longer yours itrsquos the job of the SaaS provider who does all the updatingfor you behind-the-scenes

bull With SaaS you have access to new features on a regular and manageable timescale as SaaS vendorstypically provide version upgrades at regular intervals and in smaller steps The frequent upgrades enableyou to always use the ldquolatest and greatestrdquo version of the software while the smaller steps reduceupgrade risks as well as the need to retrain users on a completely new version of the software

bull Scales to Your Needs Where and When You Need itbull When you first implement a sophisticated system such as GIS there is always a balance to be achieved

around how much to invest today in order to fulfill the requirements of tomorrow You dont want to spendtoo much money on a large-scale corporate implementation if you dont need it now You may not be surehow many people will need access and where what level of functionality youll use or even how muchdisk or server space will be required

bull SaaS eradicates the need for such juggling and uncertainty Because you can subscribe as you need itSaaS enables you to scale easily by adding seats server space or functionality as the requirementarises Itrsquos no longer a case of ldquoone size fits allrdquo

bull It also doesnrsquot matter where the new users you add are located Anyone who needs it can accessthe applications whether theyre at home at the office or on the move Universal accessibility also fostersgreater collaboration with people throughout your organization and around the world as everyone usesthe same software and can securely share the same data

bull Reduce the Riskbull Investing in large scale software and systems implementations is a risky business Will the project come

in on time and on budget Probably not What if the completed system doesnrsquot live up to expectationsWill it meet business requirements or will the employees hate it There are a lot of software whiteelephants out there in large organizations

bull By choosing SaaS you will usually get a risk-free trial period to test the software and ensure that it meetsthe needs of the organization When you do start paying itrsquoll be month-to-month and you wonrsquot have sunklarge amounts of time and resources into a full development project If the system stops livingup to requirements you can move on and try something else

bull Lower Carbon Footprintbull Cloud computing can be up 85 per cent more efficient in energy use (and carbon footprint) because

of the flexibility to only subscribe to as much computing resources as the organization needs at any timeand because the cloud computing environment uses virtual servers rather than dedicated physicalservers so that the computing capacity of the physical servers in the cloud computing centersare optimally used

Cloud Computing and SaaS continue to grow at impressive rates investor enthusiasm is high buyer surveysindicate a dramatic jump in the number of companies considering SaaS applications Clearly in 2009 the valueproposition and viability of the SaaS model has been proven

eSpatialrsquos WebGIS Powerful GIS Universal AccesseSpatial has brought the advantages of Web-based GIS together with SaaS in its latest hosted GIS offeringeSpatialrsquos WebGIS represents a wholesale change in the way GIS is deployed simplifying procurementprocesses and reducing the cost and timescale associated with GIS implementation eSpatialrsquos WebGIS makespowerful GIS affordable and accessible to companies of all sizes

eSpatialrsquos WebGIS is the first and only online solution that provides a full-function Geospatial InformationSystem via the Internet as Software as a Service It dramatically accelerates time-to-results for stand aloneor cross-enterprise GIS deployments requires no installation is easy to configure integrate and maintainand requires limited or no operational support from a companyrsquos IT organization

bull Ease of Use eSpatialrsquos WebGIS provides full fuction GIS previously only expected from desktopsolutions with the usability of a Web interface and convenience of SaaS All functions including editingare provided in a browser with no downloads plug-ins or applets required

bull Full GIS Capability Features includeViewing amp Analysis Including pan zoom attribute information search query measurement etc

Labeling Options include label position and label rotate font scalable labels halo box anchor point offsetconflict detection as well as SQL query based labels and layer control

Editing Full editing capability in the browser with session management undo redo draw move delete etc

Dynamic Snapping Includes snap options hot keys and Auto-trace Union and Convex Hull functions

Printing Map plotting with customized layouts and PDF support for vector data scaling

Thematics Users may define and display thematic queries including by range discrete values databasejoins and spatial and SQL functions

Query Builder To build save and execute queries including multiple attributes and tables

Web-based Administration provides easy-to-use web set-up of spatial data from Oracle and geospatial webservices including definition of Maps Styling Metadata Auditing and Role-based access restriction

bull Easy Integration eSpatialrsquos WebGIS is easy to integrate with existing business systems businessworkflows and existing desktop GIS solutions The solution is compatible with the leading online CRMplatform Salesforcecom and offers secure upload of your organizationrsquos business and geospatial data

bull Customization eSpatial provides a set of tools and integration services that enables end-userorganizations to build customized Location Intelligence or Geographic Business Intelligence applicationsand deliver them to their workforce online on the eSpatial SaaS platform

bull Rapid and Universal Deployment - Delivered through a conventional web browser it is easyto provide access to applications across the organization and to partners and contractors

In addition eSpatial provides a set of tools and integration services that enables end-user organizations to buildcustomized Location Intelligence applications and deliver them to their workforce online on the eSpatialSaaS platform

ConclusionThe value that GIS brings to business and government organizations is undisputed Advances in GIStechnology Web 20 capabilities and Software as a Services are changing expectations leading to demandfor more usable GIS solutions in corporate and public sector environments As a result the traditional processof evaluating and purchasing GIS software is changing with business users more commonly involved in drivingpurchases and implementation processes Organizations of all sizes are looking for more cost effectiveflexible solutions and faster time-to-results

eSpatialrsquos WebGIS delivered as SaaS offers all the well recognized benefits of GIS while avoiding the pitfallsassociated with server and desktop software implementation projects It combines easy-to-use yet powerful GISfunctionality with universal access and faster integration to enable more users in more businessesand government organizations to realize the benefits of geospatial analysis visualization and maps faster

With eSpatialrsquos solutions knowledge workers in all organizations can organize and understand complexbusiness information and processes through the exploitation and analysis of the geographic relationshipsinherent in most information It helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps

As a SaaS offering eSpatialrsquos WebGIS is easy to integrate with existing business data systems and workflowsenabling organizations to derive maximum value from their investments in enterprise applications and GISeSpatial enables more businesses to use the power of GIS to support better decisions improve operationaleffectiveness and increase sales through better customer service and planning At the same time governmentorganizations can easily expand their use of GIS to provide better service to citizens closer collaborationand wider distribution of vital information

To find out more contact infoespatialcom as SaaScom

About eSpatialSince 1997 eSpatial has been helping businesses improve efficiencies and reduce costs through effective use of spatial dataWe provide industrial-strength GIS over the web eSpatial helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps eSpatial combines the latest innovationsin software delivery and usability with the traditional performance of in-house GIS to deliver on our vision of ldquoWorldrsquos Best Web GISrdquoOur award winning solutions deliver easy-to-use yet powerful GIS functionality over the web providing universal access and fasterintegration US HQ is in Herndon VA and European HQ is in Dublin Ireland the company also has sales offices in the UK

ContactsUS HQ eSpatial Inc 2325 Dulles Corner Boulevard Suite 500 Herndon VA 20171 USA Tel + 1 703 7886580EMEA HQ eSpatial Solutions Ltd Swords Business Park Swords Co Dublin Ireland Tel + 353 1 8708800

wwwespatialcom

bull Always Having the Latest Software Releasebull Desktop and server-based software comes with all the headaches of configuration setup maintenance

and upgrading With hosted software just login to your account and get to work on the latest and mostup-to-date version of the application

bull Upgrading traditional software is a tedious time-consuming and risky task A few short years afterthe initial pain of implementation your application will be due for renewal And itrsquos not just the softwareyour IT department will be faced with the laborious job of installing new servers and operating systemsas well as upgrading the application software itself With SaaS the responsibility for all softwareand hardware upgrades is no longer yours itrsquos the job of the SaaS provider who does all the updatingfor you behind-the-scenes

bull With SaaS you have access to new features on a regular and manageable timescale as SaaS vendorstypically provide version upgrades at regular intervals and in smaller steps The frequent upgrades enableyou to always use the ldquolatest and greatestrdquo version of the software while the smaller steps reduceupgrade risks as well as the need to retrain users on a completely new version of the software

bull Scales to Your Needs Where and When You Need itbull When you first implement a sophisticated system such as GIS there is always a balance to be achieved

around how much to invest today in order to fulfill the requirements of tomorrow You dont want to spendtoo much money on a large-scale corporate implementation if you dont need it now You may not be surehow many people will need access and where what level of functionality youll use or even how muchdisk or server space will be required

bull SaaS eradicates the need for such juggling and uncertainty Because you can subscribe as you need itSaaS enables you to scale easily by adding seats server space or functionality as the requirementarises Itrsquos no longer a case of ldquoone size fits allrdquo

bull It also doesnrsquot matter where the new users you add are located Anyone who needs it can accessthe applications whether theyre at home at the office or on the move Universal accessibility also fostersgreater collaboration with people throughout your organization and around the world as everyone usesthe same software and can securely share the same data

bull Reduce the Riskbull Investing in large scale software and systems implementations is a risky business Will the project come

in on time and on budget Probably not What if the completed system doesnrsquot live up to expectationsWill it meet business requirements or will the employees hate it There are a lot of software whiteelephants out there in large organizations

bull By choosing SaaS you will usually get a risk-free trial period to test the software and ensure that it meetsthe needs of the organization When you do start paying itrsquoll be month-to-month and you wonrsquot have sunklarge amounts of time and resources into a full development project If the system stops livingup to requirements you can move on and try something else

bull Lower Carbon Footprintbull Cloud computing can be up 85 per cent more efficient in energy use (and carbon footprint) because

of the flexibility to only subscribe to as much computing resources as the organization needs at any timeand because the cloud computing environment uses virtual servers rather than dedicated physicalservers so that the computing capacity of the physical servers in the cloud computing centersare optimally used

Cloud Computing and SaaS continue to grow at impressive rates investor enthusiasm is high buyer surveysindicate a dramatic jump in the number of companies considering SaaS applications Clearly in 2009 the valueproposition and viability of the SaaS model has been proven

eSpatialrsquos WebGIS Powerful GIS Universal AccesseSpatial has brought the advantages of Web-based GIS together with SaaS in its latest hosted GIS offeringeSpatialrsquos WebGIS represents a wholesale change in the way GIS is deployed simplifying procurementprocesses and reducing the cost and timescale associated with GIS implementation eSpatialrsquos WebGIS makespowerful GIS affordable and accessible to companies of all sizes

eSpatialrsquos WebGIS is the first and only online solution that provides a full-function Geospatial InformationSystem via the Internet as Software as a Service It dramatically accelerates time-to-results for stand aloneor cross-enterprise GIS deployments requires no installation is easy to configure integrate and maintainand requires limited or no operational support from a companyrsquos IT organization

bull Ease of Use eSpatialrsquos WebGIS provides full fuction GIS previously only expected from desktopsolutions with the usability of a Web interface and convenience of SaaS All functions including editingare provided in a browser with no downloads plug-ins or applets required

bull Full GIS Capability Features includeViewing amp Analysis Including pan zoom attribute information search query measurement etc

Labeling Options include label position and label rotate font scalable labels halo box anchor point offsetconflict detection as well as SQL query based labels and layer control

Editing Full editing capability in the browser with session management undo redo draw move delete etc

Dynamic Snapping Includes snap options hot keys and Auto-trace Union and Convex Hull functions

Printing Map plotting with customized layouts and PDF support for vector data scaling

Thematics Users may define and display thematic queries including by range discrete values databasejoins and spatial and SQL functions

Query Builder To build save and execute queries including multiple attributes and tables

Web-based Administration provides easy-to-use web set-up of spatial data from Oracle and geospatial webservices including definition of Maps Styling Metadata Auditing and Role-based access restriction

bull Easy Integration eSpatialrsquos WebGIS is easy to integrate with existing business systems businessworkflows and existing desktop GIS solutions The solution is compatible with the leading online CRMplatform Salesforcecom and offers secure upload of your organizationrsquos business and geospatial data

bull Customization eSpatial provides a set of tools and integration services that enables end-userorganizations to build customized Location Intelligence or Geographic Business Intelligence applicationsand deliver them to their workforce online on the eSpatial SaaS platform

bull Rapid and Universal Deployment - Delivered through a conventional web browser it is easyto provide access to applications across the organization and to partners and contractors

In addition eSpatial provides a set of tools and integration services that enables end-user organizations to buildcustomized Location Intelligence applications and deliver them to their workforce online on the eSpatialSaaS platform

ConclusionThe value that GIS brings to business and government organizations is undisputed Advances in GIStechnology Web 20 capabilities and Software as a Services are changing expectations leading to demandfor more usable GIS solutions in corporate and public sector environments As a result the traditional processof evaluating and purchasing GIS software is changing with business users more commonly involved in drivingpurchases and implementation processes Organizations of all sizes are looking for more cost effectiveflexible solutions and faster time-to-results

eSpatialrsquos WebGIS delivered as SaaS offers all the well recognized benefits of GIS while avoiding the pitfallsassociated with server and desktop software implementation projects It combines easy-to-use yet powerful GISfunctionality with universal access and faster integration to enable more users in more businessesand government organizations to realize the benefits of geospatial analysis visualization and maps faster

With eSpatialrsquos solutions knowledge workers in all organizations can organize and understand complexbusiness information and processes through the exploitation and analysis of the geographic relationshipsinherent in most information It helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps

As a SaaS offering eSpatialrsquos WebGIS is easy to integrate with existing business data systems and workflowsenabling organizations to derive maximum value from their investments in enterprise applications and GISeSpatial enables more businesses to use the power of GIS to support better decisions improve operationaleffectiveness and increase sales through better customer service and planning At the same time governmentorganizations can easily expand their use of GIS to provide better service to citizens closer collaborationand wider distribution of vital information

To find out more contact infoespatialcom as SaaScom

About eSpatialSince 1997 eSpatial has been helping businesses improve efficiencies and reduce costs through effective use of spatial dataWe provide industrial-strength GIS over the web eSpatial helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps eSpatial combines the latest innovationsin software delivery and usability with the traditional performance of in-house GIS to deliver on our vision of ldquoWorldrsquos Best Web GISrdquoOur award winning solutions deliver easy-to-use yet powerful GIS functionality over the web providing universal access and fasterintegration US HQ is in Herndon VA and European HQ is in Dublin Ireland the company also has sales offices in the UK

ContactsUS HQ eSpatial Inc 2325 Dulles Corner Boulevard Suite 500 Herndon VA 20171 USA Tel + 1 703 7886580EMEA HQ eSpatial Solutions Ltd Swords Business Park Swords Co Dublin Ireland Tel + 353 1 8708800

wwwespatialcom

eSpatialrsquos WebGIS Powerful GIS Universal AccesseSpatial has brought the advantages of Web-based GIS together with SaaS in its latest hosted GIS offeringeSpatialrsquos WebGIS represents a wholesale change in the way GIS is deployed simplifying procurementprocesses and reducing the cost and timescale associated with GIS implementation eSpatialrsquos WebGIS makespowerful GIS affordable and accessible to companies of all sizes

eSpatialrsquos WebGIS is the first and only online solution that provides a full-function Geospatial InformationSystem via the Internet as Software as a Service It dramatically accelerates time-to-results for stand aloneor cross-enterprise GIS deployments requires no installation is easy to configure integrate and maintainand requires limited or no operational support from a companyrsquos IT organization

bull Ease of Use eSpatialrsquos WebGIS provides full fuction GIS previously only expected from desktopsolutions with the usability of a Web interface and convenience of SaaS All functions including editingare provided in a browser with no downloads plug-ins or applets required

bull Full GIS Capability Features includeViewing amp Analysis Including pan zoom attribute information search query measurement etc

Labeling Options include label position and label rotate font scalable labels halo box anchor point offsetconflict detection as well as SQL query based labels and layer control

Editing Full editing capability in the browser with session management undo redo draw move delete etc

Dynamic Snapping Includes snap options hot keys and Auto-trace Union and Convex Hull functions

Printing Map plotting with customized layouts and PDF support for vector data scaling

Thematics Users may define and display thematic queries including by range discrete values databasejoins and spatial and SQL functions

Query Builder To build save and execute queries including multiple attributes and tables

Web-based Administration provides easy-to-use web set-up of spatial data from Oracle and geospatial webservices including definition of Maps Styling Metadata Auditing and Role-based access restriction

bull Easy Integration eSpatialrsquos WebGIS is easy to integrate with existing business systems businessworkflows and existing desktop GIS solutions The solution is compatible with the leading online CRMplatform Salesforcecom and offers secure upload of your organizationrsquos business and geospatial data

bull Customization eSpatial provides a set of tools and integration services that enables end-userorganizations to build customized Location Intelligence or Geographic Business Intelligence applicationsand deliver them to their workforce online on the eSpatial SaaS platform

bull Rapid and Universal Deployment - Delivered through a conventional web browser it is easyto provide access to applications across the organization and to partners and contractors

In addition eSpatial provides a set of tools and integration services that enables end-user organizations to buildcustomized Location Intelligence applications and deliver them to their workforce online on the eSpatialSaaS platform

ConclusionThe value that GIS brings to business and government organizations is undisputed Advances in GIStechnology Web 20 capabilities and Software as a Services are changing expectations leading to demandfor more usable GIS solutions in corporate and public sector environments As a result the traditional processof evaluating and purchasing GIS software is changing with business users more commonly involved in drivingpurchases and implementation processes Organizations of all sizes are looking for more cost effectiveflexible solutions and faster time-to-results

eSpatialrsquos WebGIS delivered as SaaS offers all the well recognized benefits of GIS while avoiding the pitfallsassociated with server and desktop software implementation projects It combines easy-to-use yet powerful GISfunctionality with universal access and faster integration to enable more users in more businessesand government organizations to realize the benefits of geospatial analysis visualization and maps faster

With eSpatialrsquos solutions knowledge workers in all organizations can organize and understand complexbusiness information and processes through the exploitation and analysis of the geographic relationshipsinherent in most information It helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps

As a SaaS offering eSpatialrsquos WebGIS is easy to integrate with existing business data systems and workflowsenabling organizations to derive maximum value from their investments in enterprise applications and GISeSpatial enables more businesses to use the power of GIS to support better decisions improve operationaleffectiveness and increase sales through better customer service and planning At the same time governmentorganizations can easily expand their use of GIS to provide better service to citizens closer collaborationand wider distribution of vital information

To find out more contact infoespatialcom as SaaScom

About eSpatialSince 1997 eSpatial has been helping businesses improve efficiencies and reduce costs through effective use of spatial dataWe provide industrial-strength GIS over the web eSpatial helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps eSpatial combines the latest innovationsin software delivery and usability with the traditional performance of in-house GIS to deliver on our vision of ldquoWorldrsquos Best Web GISrdquoOur award winning solutions deliver easy-to-use yet powerful GIS functionality over the web providing universal access and fasterintegration US HQ is in Herndon VA and European HQ is in Dublin Ireland the company also has sales offices in the UK

ContactsUS HQ eSpatial Inc 2325 Dulles Corner Boulevard Suite 500 Herndon VA 20171 USA Tel + 1 703 7886580EMEA HQ eSpatial Solutions Ltd Swords Business Park Swords Co Dublin Ireland Tel + 353 1 8708800

wwwespatialcom

ConclusionThe value that GIS brings to business and government organizations is undisputed Advances in GIStechnology Web 20 capabilities and Software as a Services are changing expectations leading to demandfor more usable GIS solutions in corporate and public sector environments As a result the traditional processof evaluating and purchasing GIS software is changing with business users more commonly involved in drivingpurchases and implementation processes Organizations of all sizes are looking for more cost effectiveflexible solutions and faster time-to-results

eSpatialrsquos WebGIS delivered as SaaS offers all the well recognized benefits of GIS while avoiding the pitfallsassociated with server and desktop software implementation projects It combines easy-to-use yet powerful GISfunctionality with universal access and faster integration to enable more users in more businessesand government organizations to realize the benefits of geospatial analysis visualization and maps faster

With eSpatialrsquos solutions knowledge workers in all organizations can organize and understand complexbusiness information and processes through the exploitation and analysis of the geographic relationshipsinherent in most information It helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps

As a SaaS offering eSpatialrsquos WebGIS is easy to integrate with existing business data systems and workflowsenabling organizations to derive maximum value from their investments in enterprise applications and GISeSpatial enables more businesses to use the power of GIS to support better decisions improve operationaleffectiveness and increase sales through better customer service and planning At the same time governmentorganizations can easily expand their use of GIS to provide better service to citizens closer collaborationand wider distribution of vital information

To find out more contact infoespatialcom as SaaScom

About eSpatialSince 1997 eSpatial has been helping businesses improve efficiencies and reduce costs through effective use of spatial dataWe provide industrial-strength GIS over the web eSpatial helps organizations to answer questions solve problems and plan aheadby looking at data in a way that is quickly understood and easily shared as digital maps eSpatial combines the latest innovationsin software delivery and usability with the traditional performance of in-house GIS to deliver on our vision of ldquoWorldrsquos Best Web GISrdquoOur award winning solutions deliver easy-to-use yet powerful GIS functionality over the web providing universal access and fasterintegration US HQ is in Herndon VA and European HQ is in Dublin Ireland the company also has sales offices in the UK

ContactsUS HQ eSpatial Inc 2325 Dulles Corner Boulevard Suite 500 Herndon VA 20171 USA Tel + 1 703 7886580EMEA HQ eSpatial Solutions Ltd Swords Business Park Swords Co Dublin Ireland Tel + 353 1 8708800

wwwespatialcom