Isite main presentation
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Transcript of Isite main presentation
12012 Presentation
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Content CreationMaking videos the iSite way
HostingServer Technology
Distribution & AnalyticsRetail Network
Other ServicesExhibitions & Launch Events, QR Codes, Amazon A+, iTellgence.
CredentialsiSite TV’s background & history
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5TestimonialsOur clients 6
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Running since 2006iSite TV operate from three offices with 33 full-time staff. In 2011 we served out over 19 million shopper views in the UK.
Scripting
Video
Pre-Production
Four steps to video creationContent Creation
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Approved
iSite do all the hard work, collate all the information, get the products ready for filming and create a ‘brand style’
iSite’s team write the scripts, do storyboarding where necessary and get it across to you for approval
iSite get the voiceover recorded, get the filming done and over to you for approval
Video amended if necessary and then ready to go live
Normal production timelineTimeline
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Week One Week Two Week Three Week Four Week Five
Brief SheetBrief sheet received
ScriptingScript written & sent across for approval
Voice Over Voice Over is recorded and checked by our Production Manager
Ready for approvalVideo is QC’d and then sent across for approval
FilmingFilming takes place and is edited
CGI production timelineTimeline
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Week One Week Two / Three Week Four Week Five & Six Week Seven
Brief SheetBrief sheet received
Scripting & StoryboardingScript written & storyboard prepared, then sent across for approval
Voice Over Voice Over is recorded and checked by our Production Manager
Ready for approvalVideo is QC’d and then sent across for approval
CGI ModellingCGI modelling of the product & environment
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Film ContentFilmed in our studios and edited by our professional team, we can highlight the key usp’s of your products
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CGI ContentUniquely styled content that can be prepared before you even have a working sample ready. Coupled with any environment of your choice, we really can bring your product to life.
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Outdoor / Set ContentDemonstrate the product with a model and in a set or outdoors.
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Outdoor / Set ContentDemonstrate the product with a model and in a set or outdoors.
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Outdoor / Set Content with CGIDemonstrate the product with a model and in a set or outdoors and also include CGI Content.
iSite offer a flexible approach to creating innovative content
Pricing
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1.In Studio FilmContent filmed on white or black background.
4. Outdoor / Set Build + CGIContent is made with a combination of CGI + Outdoor / Set Build and includes a model
CGI ContentContent is produced fully in CGI with an environment to suit
3. Outdoor / Set BuildContent is produced by creating a working set or shot outdoors and also includes a model
£180 per month
£270 per month
£270 per month
£350 per month
Pricing per product and includes Hosting & Streaming to Retailers
iSite TV has blanket coverage in the UK market across multiple sectors
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Distribution
‣ Supplying Retailers• Content is delivered free on an individually customised player and is placed at POS
online on individual SKU’s
‣ Utilising Social Media / Video Channels• Content is placed onto YouTube & Vimeo and help with integration for Social Media
Sites is provided
Getting videos out - Online streaming
Hosting
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1.iSite TVContent is placed on iSite TV’s servers.
4. ConsumersContent is watched by Consumers
2. Akamai NetworkContent is sent through to the Akamai Network’s
Servers
3. RetailersContent is made available to iSite TV’s
Retail Network via our specially designed player
iSite
Akamai
Retailers
Consumers
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YouTube
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Argos
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Richer Sounds
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Dixons
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Mothercare
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Currys
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Amazon UK
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PC World
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Retailer Sign upsNot all relevant retailers will be on our network, so iSite will work with you to get content out to them.
‣ Online Sign Up• Quick & easy to send out
‣ Fast Response• iSite’s Team respond same day
‣ Customised• Your logo added to the page
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Online Retailer SLA
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Online Retailer SLA
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AnalyticsBecause any content is meaningless without being able to analyse & review, iSite TV provide a login for live reports and a monthly summary via email.
‣ Login for Statistics• A unique login provided for live stats
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Analytics
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77%of viewers rated iSite videos in the UK with 4 & 5 Stars*
*2011 Survey based on 251,657 responses
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A household brand’s sales tracked across a major online retail siteCase Study
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Weeks 1-2 Weeks 3-4 Weeks 5-6 Weeks 7-8
Sales
No VideoWith video
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65% Of Europeans Use The Internet (426.9 million)
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96% of Internet users research online before purchase
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32% Of Total Shopping Spend Is Online By UK Internet Users
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x2 Consumers are twice as likely to play video than read a listing
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x4 Consumers are four times more likely to stay on a page longer that has rich media content
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x6Consumers are six times more likely to play video than enlarge an image
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8%An average increase of 8% of sales on pages with video content
Up to a two line subtitle, generally used to describe the takeaway for the slide
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iSite TViSite’s expertise in creating & syndicating engaging content is available to you to help tap the growing online marketplace
Up to a two line subtitle, generally used to describe the takeaway for the slide
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Additional ServicesiSite’s core offering is rich media, but we also offer a variety of related services based on your requirements.
‣ Smart Server Technology• iSite’s servers send out in multi-
formats for different smartphones
‣ Full Analytics• Separate stats provided
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Quick Response Codes
‣ Text to download QR Reader• iSite can provide a ‘keyword’ text to
download service
‣ Data• Mobile numbers captured and made
available for one follow up campaign
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Quick Response Codes
‣ In Store Usage• Provide accurate information to
consumers in-store
‣ Displays & Packaging• Place QR Codes on displays as well
as on product packaging
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Quick Response Codes
‣ Product set up guides• Video demo guides for consumers to
be able to fit / set up
‣ Catalogues & Advertising• Place QR Codes in catalogues as
well as your print / online advertising
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Quick Response Codes
‣ Creation & Submission• iSite take care of writing & laying out your Amazon A+
• Submission and follow up by our dedicated team in-house
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Amazon A+ Content Listings
Up to a two line subtitle, generally used to describe the takeaway for the slide
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Product Launches & ExhibitionsiSite provide a fully mobile service that can produce professional videos quickly & efficiently.
Film your important product launches
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Product Launches / Exhibitions
‣ Shooting on Location• iSite offer a fully mobile service for filming at events & exhibitions
‣ Utilising Social Media / Video Channels• Content is placed onto YouTube & Vimeo and help with integration for your own site
as well as social media channels is provided
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“We have worked with iSite TV for the past 5 years. Over that time, we have been delighted with the quality and service”
George Mead, LG Marketing Manager
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“Working with iSite TV has really helped Panasonic make & distribute a large number of great videos efficiently, ensuring consistent product messaging at purchase point”
Gaele Lalahy, Online Manager, Panasonic
