H. Horii H. Horii

i.school Innovation Education

Hideyuki Horii, Professor

i.school, The University of Tokyo

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H. Horii

i.school, UTokyo

Started in 2009 as a program of Center of Knowledge Structuring

Ability to produce new products, services, business models, social systems

Group works with students from different background

No credits, no degrees; brilliant students to improve themselves

Emphasis on creativity in global environment

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Goal for i.school students

To be able to design workshop processes for

creative works

To have confidence to be innovative

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i.school Workshop

Toward better communication between working mothers and their children at home by IDEO and Stanford d.school

How to deal with dementia: to change ordinary people’s perception against dementia by H. Horii

41 workshops in 7 years (by 2015)

IDEO, d.school, RCA, Aalto Univ., KAIST id to study their workshops

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Innovation workshop = Information Processing by group of people

Process

Can be described

Can be modelled

Can be designed

Can be evaluated

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Standard model of information processing

Input Info. on ends

Analysis of ends

Input info. on means

Analysis of means

Creation of means ideas

Refinement of ideas

Prototyping

Proposal of new ideas 6 2016/6/20 OECD

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Three ways of creativity Margaret A. Boden

Combinational creativity

Exploratory creativity

Transformational creativity

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Mechanisms for Novelty 1. Understanding others

2. Foresight

3. Clarifying concepts

4. Shifting cognitive pattern

5. Shifting value system

6. Finding new combination

7. Analogical thinking

8. New objective from unexpected use

9. Table flipping 8 2016/6/20 OECD

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Creativity in global environment

UTokyo Innovation Summer Program – 850 applications from abroad

UC Berkeley 21, Oxford 9, Stanford 6, Harvard 5, Tsinghua 100

Indian Institute of Technology at Hyderabad

Royal College of Art, UK; Aalto Univ., Finland; Pratt Institute, NY; UMM Al-Qura Univ., Saudi Arabia

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Investigation of the thinking process in idea generation

Thinking process in the idea generation task can be identified with

analysis of APISNOTE record and interview survey.

– Ideation process shown in APISNOTE

Eunyoung KIM (2015)

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In the interview, each participant indicated the note that makes creative leap.

Based on the time record in the APISNOTE, each process is coded as follows:

Participants who generated an appropriate idea had deliberation before

reaching the creative leap.

Factor 2) deliberation before reaching the creative leap stage

1D

1A

1B

1C

1E

Appropriate idea generation

Others Source retrieval Domain setting Domain refining Mechanism Creative leap Title

Eunyoung KIM (2015)

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Factor 2) deliberation before reaching the creative leap stage

Deliberation in the early stage of idea generation is prerequisite for an appropriate idea generation.

5 5

10

Low High

Appropriate ideas

New idea generation

Degree of deliberation before reaching the creative leap

(N=20)

15 (75%)

5 (25%)

1 4 4 4

7

11% 31% 52% 73% More

Fre

qu

en

cy

Deliberation = the Nth note of creative leap/ total notes

Low High Eunyoung KIM (2015)

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Yao LU (2016)

Task: To create slogans to support a policy to increase foreign workers based on analogy

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The process of Domain Transfer from P8 to P9

1st Stage 2nd Stage

P9 P8 P9 P9

...P8 is good at creating based on recent trend, but I'm not good atit…

P9

After discussion...And another thing impressed me is that P8 wasfocusing on a different aspect than me and P7. And he was trying tocreated something from far distance. Influenced by him, I tried andwas able to find something with far distance that looks irrelavant atthe first sight (but actually related).

P9

And at that time I was trying to find some far distance image thatshows equal relationship...the famous flower song came into mymind.

The self report of P9 about Domain Transfer

*Data from Interview with P9

Yao LU (2016)

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Ch.7 Relationship between non verbal communication factor (Smile) and the influences

Smile Date

Length: 50 minutes; 40 second for 1 column

1. Got interested

2. Tried to further

understand

3. Exposed with more example

4. Domain Transferred

Do

mai

n T

ran

sfer

P

roce

ss

*summarized based on analysis of group communication

High level of Smile was observed in Domain Transfer process (Objective 3)

Yao LU (2016)

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