ISC Marketing - Simple communication plan for real estate project
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HẠNG MỤC CÔNG VIỆC (CƠ BẢN)
<Tháng / năm>
<Tuần / tháng> 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2
I lập kế hoạch Marketing
1 Lấy ý kiến TGĐ và các chuyên gia
2 Chỉnh sửa, Duyệt bởi BGD và triển khai cho sàn và các đối tác pp
II Triển khai kế hoạch
1 Sản xuất công cụ Marketing
2 Microsite dự án
3 Các chiến dịch PR và quảng cáo trên các báo mạng và điện tử
4 Online Marketing (SEO, PPC, Viral marketing)
5 Tiếp thị trực tiếp (A: thu thập - B: triển khai - C: đánh giá)
7 Tổ chức sự kiện bán hàng
8 Tổ chức sự kiện đặc biệt
9 Khuyến mại sản phẩm
10 Marketing liên kết
11 Đo lường - đánh giá hiệu quả Marketing
12 Nghiên cứu thị trường (Nội bộ lẫn bên ngoài)
13 Đo lường và đánh giá hiệu quả
III lập kế hoạch Kinh doanh
1 hoàn tất việc lập kế hoạch
2 đề xuất và xét duyệt chính sách kinh doanh
3 đề xuất và xét duyệt chương trình thi đua (giai đoạn 1)
IV họp lãnh đạo hệ thống
1 họp phổ biến chiến lược / kế hoạch / lộ trình
2 họp điều chỉnh kế hoạch (nếu cần) & triển khai hành động
V huấn luyện nvkd
1 hoàn tất việc chuẩn bị toàn bộ file huấn luyện
2 tổ chức huấn luyện tại hội trường & ban hành chính sách
3 tổ chức huấn luyện tại dự án (roadshow)
4 làm báo cáo thu hoạch (mỗi nvkd)
VI chuẩn bị tổ chức bán hàng
1 họp lãnh đạo v/v phổ biến sách lược / phương án bán hàng
2 thời điểm nhận đặt chỗ
3 thống kê và lập danh sách kh/h đặt chỗ
11/2012 12/2012 01 - 04/2013 05/2013
LỘ TRÌNH KẾ HOẠCH HÀNH ĐỘNG
STT
LỘ TRÌNH ĐỢT 1 LỘ TRÌNH ĐỢT 2
10/201209/2012
Tổ chức bán hàng đợt 1
(15/12/2012)Lễ giới thiệu dự án
(CN ngày 25/11)
Lễ động động thổ dự án
(CN ngày 11/11)
Gặp gở đối tác phân
phối (20/10)
Họp báo công bố bán hàng
(Thứ 7 ngày 01/12)
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4 Lên danh sách số lượng sản phẩm đưa ra bán
VII tổ chức bán hàng
1 kiểm duyệt hoàn tất toàn bộ công tác chuẩn bị
2 Đưa sản phẩm lên cổng bán hàng online
3 thống kê báo cáo kết quả tổng thể
4 họp tổng kết, rút kinh nghiệm, đề ra phương án hành động ngay
VIII hành động sau sự kiện bán hàng
1 tiếp tục tập trung bán hàng (khi thị trường còn nóng)
2 tập trung thúc đẩy ký hợp đồng (quyết liệt)
3 kết thúc chương trình, phổ biến chương trình kế tiếp
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3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2
12/201
311/201310/201308/201205/2013 07/2012
LỘ TRÌNH KẾ HOẠCH HÀNH ĐỘNG
LỘ TRÌNH ĐỢT 2 LỘ TRÌNH ĐỢT 3
09/2013
LỘ TRÌNH ĐỢT 4
06/2012
Tổ chức bán hàng đợt 1
(15/12/2012)
Bán hàng lần 2 (Ngày
06/4)
Bán hàng lần 3 (Ngày
29/6/2013)
Bán hàng lần 4 (Ngày
/9/2013)
Giải pháp dự phòng nếu thị
trường không tốt (Khuyến mãi Xe
và các giải khác =2 tỉ đồng)
Tổ chức sự kiện ca
nhạc "bay tới ước mơ"
(Ngày 01/6)
Hội thảo "Đô thị sinh thái - Xu hướng và
chuẩn mực" (Thứ 6 ngày 15/3)
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