Isbe -A Iipm - Iind Semester - Fw 2010 -12 Course Ware

8/6/2019 Isbe -A Iipm - Iind Semester - Fw 2010 -12 Course Ware

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ISBE-A & IIPM (FW 2010 -12)

PGP_II_SEMESTER

PROGRAMME STRUCTURE FOR

ISBE - A & IIPM

S No Subject Credit

1. Operations Research & Decision Models 3

2. Consumer Behaviour 2

3. OB & HRD 2

4. Financial Management 2

5. Welfare Economics & CES 2

6. Advertising Management & IMC 3

7. Sales Management 2

8. Product & Brand Management 2

9. Management Information System & KM 2

10. Economics for Managerial Decision Making

II

2

11. Executive Communication 2

12. National Economic Planning 2

13. Global Economics & International Planning 2

14. Macro Economics 2

OPERATIONS RESEARCH & DECISION MODELS

COURSE DURATION: 3 HRS PER WEEK FOR 12 WEEKS


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COURSE CREDITS: 03

1. OPERATIONS RESEARCH (3 HRS)

Meaning and scope

Relevance of O.R. techniques for solving business problems in the fields of

marketing, production, HR, and Finance (concrete examples)

2. DYNAMIC PROGRAMMING (3 HRS)

Deterministic dynamic programming

Selected applications of dynamic programming

3. INTEGER PROGRAMMING (3 HRS)

Cutting plane algorithm

Integer programming model

4. INVENTORY MODELS (3 HRS)

Deterministic models Economic order quantity

Permissible strategies

5. SUPERVISING MODELS (SEQUENCING) (3 HRS)

Simple case of two machines and their allocation through graphical techniques

6. REPLACEMENT MODEL (2 HRS)

7. DECISION THEORY (4 HRS)

Decision making and the parameters involved, including probabilistic situations

Decision making under certainty, risk and uncertainty; criteria for decision making undereach

Expected monetary value as an aid to decision making

Decision tree and its managerial application

8. GAME THEORY (4 HRS)

Business games and strategies adopted by players

Game matrix

Pure strategies and saddle point

Mixed strategies

Dominance theory and linear programming as tools for determining outcomes

Application of game theory for pricing advertising and similar managerial decisions

9. ASSIGNMENT PROBLEM (2 HRS)

Job opportunity cost and its resolution

Applications of assignment models for solving business issues

10. TRANSPORTATION PROBLEM (3 HRS)

Transportation problems and their solutions using LCM, NWCM, Vogels method


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Transportation problem and optimum solutions through stepping stone method and

modified distribution method

Special cases of demand/supply inequality, degeneracy, etc.

Application of transportation models in marketing management.

11. CRITICAL PATH METHOD AND PROGRAM EVALUATION AND REVIEW

TECHNIQUES (6 HRS)

Monitoring and control of time and project cost using critical path ;float of

activities(total, free and independent float);estimation of time of completion/durationof project

Variance analysis for estimating probability of project completion in scheduled time

Midcourse correction and crashing of duration of activities ;arresting delays; optimaltime cost trade off

Resource and manpower allocation and leveling to match the required schedules of

project.

BASIC TEXTS ANDERSON, SWEENEY, WILLIAMS: An Introduction to Management Science

(South Western: 2005) only relevant chapters

J.K. SHARMA: Operations Research (Macmillan:2008): Relevant chapters

CONSUMER BEHAVIOR


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COURSE CREDITS: 02

1.FOUNDATIONS OF CONSUMER BEHAVIOR(2 HRS)

Customer oriented Marketing

Consumer Buying Behavior & Decision Making Models

- Influences on buying behavior- Consumer buying and consumption process

- Consumer decision making models

Researching the Consumer

2. PERSONAL FACTORS (2 HRS)

Demographics: Age, gender, occupation, education

Economic status and logic

Needs and motivation

Level of involvement and kind of decision making

Psychographics: Personality, lifestyle and self concept

3. INTERPERSONAL FACTORS (6 HRS)

Culture, subculture and value system

Social Group Influences

Social classReference groups and opinion leaders

Family and FLC

Role and status

Interpersonal factors and symbolic consumption

4. ENVIRONMENTAL FACTORS (2 HRS) Product offerings and innovations

Time, place and other factors

Public policy issues

5. INFORMATION RECEIPT, PROCESSING AND OUTCOMES (6 HRS)

Stimulus, Exposure and Attention

Encoding and decoding of message processing: Ability, opportunity and willingnessto process information

Outcomes of Processing: Comprehension

- Perception

- Learning and comprehension- Belief

- Attitude formation- Memory and retrieval

- Habit formation

Adoption and Diffusion of Innovation

6. PURCHASE, CONSUMPTION AND POST-PURCHASE BEHAVIOR(3 HRS)


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Problem recognition, types of problems and types of decisions

Information search

Evaluation of alternatives

Choice making and purchase decision

Consumption and post consumption behavior:

- Consumption and post consumption response- Consumer care, satisfaction and loyalty

7.INDIAN CONSUMING CLASSES (3 HRS)

Indian Market Demographics

- Economic groupings

- Regional clusters

- Age cohorts- Gender divides

- Population density based segments

Market Segmentation

(Note: The marketing faculty must deal with this section exclusively)

BASIC TEXT

BATRA & KAZMI: Consumer Behaviour (Excel: Latest Edition)

RAMA BIJAPURKAR: We are Like That Only (Penguin Books India: Paperback2009)

BUSINESSWORLD: Marketing White book (BW: Latest Edition)

O.B. & HRD


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Functions of organizational culture

Approaches to describing organizational culture

Managing organizational culture

Changing organizational culture

7. ORGANIZATIONAL CHANGE 1: UNDERSTANDING IT (2 HRS)

Meaning; importance; determinants

Planned internal change

Planned external change

Unplanned internal change

Unplanned external change or EMPOWERMENT

8. ORGANIZATIONAL CHANGE 2: PLANNING IT (2 HRS)

Meaning and characteristics of effective change program

Models of planned charge

Change and transition management: Effect; reactions; overcoming resistance

SECTION B: HUMAN RESOURCES DEVELOPMENT

(WEIGHTAGE: 8 HRS)

9. ROLE ANALYSIS (2 HRS)

Meaning of task, job, position, role and work; match between role and man :selection

procedure and assessment centre approach

6. SOCIALISATION (1 HR)

Objectives; methods; mentoring

7. DEVELOPMENT OF ROLES (1 HR)

Performance and potential appraisal: Objective; components ;process

8. COUNSELLING AND FEEDBACK(2 HRS)

Objectives; review of individuals and groups; effective counseling: conditions and process

9. ADVANCEMENT AND DEVELOPMENT OF HUMAN RESOURCES (2 HRS)

Career planning and development; training programme; job enrichment; role efficacy

(Important Note: The students might have been taught some of the above topics in the

course on management of Trimester I. Such topics can be ignored for teaching purposes,though not for examination)

BASIC TEXT

JERALD GREENBERG & ROBERT BARON: Behaviour in Organizations

(Pearson: Education: 2009)

KAVITA SINGH: Organizational Behaviour(Pearson: 2010) Chs 8,9,10,11,14,15,16

,17


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SANTOSH GUPTA & SACHIN GUPTA: Human Resource Development

concepts and practices(deep & deep)


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FINANCIAL MANAGEMENT


COURSE CREDITS: 02

1. NATURE AND SCOPE OF FINANCIAL MANAGEMENT (3 HRS)

Meaning, nature and scope; finance functions; job of a finance manager; organizationof function.

Financial goal of a business: profit v/s wealth maximization; implications; conflict of

goals among various stakeholders

Concept of time value: Concepts of discounting, compounding, present value, future

value; methods of estimation.

2. EQUITY VALUATION (6 HRS)

Concepts of equity and its valuation

Beta estimation and cost of equity

Cost of capital: Dividend growth v/s CAPM; WACC

3. CAPITAL BUDGETING & CASHFLOW INVESTMENT ANALYSIS (5 HRS)

Investment decisions: nature; criteria for evaluation

Methods of evaluation: NPV, IRR, PI, ARR; their relative superiority and

shortcomings

Cash flow v/s profit; components of cash flow

Incremental approach for cash flow estimation

Depreciation: concept; tax treatment of depreciation

4. OPERATING LEVERAGE AND CAPITAL STRUCTURE (4 HRS)

Financial and combined leverage; impact of leverage on risk taking Planning an optimum capital structure: Capital structure determination theories; net

income approach; net operating income approach; Modigliani-Miller approach;

designing capital structure

5. WORKING CAPITAL MANAGEMENT (6 HRS)

Concept and planning for working capital; financing of working capital;

approaches for determining the financing mix; management of inventory, receivables,and cash.

BASIC TEXT

I. M. PANDEY: Financial Management (Vikas: 2010)


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WELFARE ECONOMICS & COMPARATIVE ECONOMIC SYSTEM


COURSE CREDITS: 2

SECTION A: WELFARE ECONOMICS

(WEIGHTAGE: 12 HRS)

1. MACRO PERSPECTIVE ON ECONOMY (2 HRS)

Interdependencies and the general equilibrium approach

The Walrasian system

The Neo Classical excess demand approach

2. SOCIAL WELFARE CRITERIA (3 HRS)

GNP and economic welfare

Cardinalist, Pareto, Kaldor Hicks, and the Bergsen criteria for social welfare

Maximization of social welfare

3. MARKET ECONOMY AND SOCIAL WELFARE 1 (3 HRS)

Perfect competition and welfare maximization: Myths and realities

Cases of market failure and loss of social welfare

4. MARKET ECONOMY AND SOCIAL WELFARE 2 (4 HRS)

Market regulations and working of regulators

Regulations in India and real situation

Reduction in Welfare compromising policies, processes, and institutions.

Govt. and Welfare enhancement schemes

(Note: The theoretical part of topics 3 and 4 shall be covered in paper on EMDM; hence the

teaching can be skipped. The faculty must concentrate on Indian context and its teachings)

SECTION B: COMPARATIVE ECONOMIC SYSTEM

(WEIGHTAGE: 12 HRS)

5. ECONOMIC SYSTEMS: AN INTRODUCTION (2 HRS)

Basic Concepts: Factors of production (labour and capital) and their organization; mode of

production. Meaning of economic systems; basis of classification; alternative economic systems.

6.CAPITALISM (5 HRS)

Genesis, nature, and logic of capitalism

Institutions of capitalism: Markets, price mechanism; innovation; their interaction.

Historical evolution of capitalism: Laissez faire-competition-monopoly capitalism-

transnational corporations- globalized operations.

Culmination of capitalism into Imperialism


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Role of state: Planner, entrepreneur, facilitator, regulator; their effectiveness.

7. SOCIALISM (3 HRS)

Marxian interpretation: Destruction of Capitalism and arrival of socialism and

communication.

Institutions of socialism: Visible hand of planning; presence of of market with limited

functioning; role of price mechanism.

Failure and collapse of socialism: Case study of U.S.S.R; recent developments in Cuba

8.ALTERNATIVE PATHS AMONG DEVELOPING ECONOMIES (2 HRS)

India: The Mixed Economy

China: Socialist Market Economy

BASIC TEXTS:

KOUTSOYANNIS: Modern Microeconomics (Macmillan: 2nd Edition) Chs 23, 24

SAMPAT MUKHERJEE: Analytical Microeconomics (Relevant pages alreadyprovided)

ECONOMIC SURVEY: (Govt. of India, Ministry of Finance: Latest year) Chs on

Welfare Schemes

K.K. SEN: Comparative Economic Systems (Sultan Chand and Sons: 4th Edition)

Relevant Chapters

IVON PING: Managerial Economics(Blackwell: 2001): Chs on Efficiency,

Externality, Market Failure, etc.


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PGP_II_SEMESTER

ADVERTISING MANAGEMENT AND INTEGRATED MARKETING

COMMUNICATION (IMC)


COURSE CREDITS: 2

1. INTEGRATED MARKETING COMMUNICATION: BASICS (3 HRS)

Overview of the IMC and the Marcom process

Challenges of Marcom: Brand equity enhancement, influencing behaviour; other

goals

2. FUNDAMENTAL MARCOM DECISIONS (5 HRS)

Targeting and positioning

Objectives setting

Budgeting the marketing communication

3. ADVERTISING MANAGEMENT (18 HRS)

Objective setting

Overview: Message, media, and measurement

Creating effective and creative messages

Selecting Message appeals and picking endorsers

Assessing ad message effectiveness

Planning for and analyzing advertising media:

- Traditional Media- New Media

4. PROMOTION AND OTHER TOOLS (5 HRS)

Sales promotion and trade promotions

Consumer oriented promotions: Sampling, couponing, premiums, etc.

Marketing oriented P.R and sponsorships

5. MARCOM AND OTHER TOOLS (5 HRS)

Facilitation of product adoption, brand naming, and packaging

On and off premises signals

Point of purchase communications

Exhibition and event management

BASIC TEXT:

CLOW & BAACK: Integrated Advertising, promotion, and marketing (EEE:

Latest edition).

BATRA & KAZMI: Advertising and promotion (Excel: Latest Edition)


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SALES MANAGEMENT


COURSE CREDITS: 02

1. OVERVIEW OF SALES MANAGEMENT (4 HRS)

Marketing and sales: Meaning and linkages; selling, salesmanship and personal

selling : Comparison and contrasts; myths about selling ;characteristics of a sales job

Selling theories; buyer-seller dyads

Personal selling:

- Types of selling jobs (development, maintenance); sales force objectives

- Sales force strategies: Market access; account relationship

- Theories of personal selling- Approaches to personal selling: stimulus response approach, need satisfaction

approach, problem situation approach- Process of personal selling :Prospecting , preapproach ,approach, presentation

,handling objectives/resistance, close, post sales follow up

2. PLANNING THE SALES EFFORT -1: SALES PLANNING (2 HRS)

Need for planning; sales manager as planner

Sales planning process: Selling objectives, determining operations to meet

objectives , organizing for action, implementing ,measurement of results ,reevaluatingand control

Unsuccessful sales planning and reasons thereof (viz, absence of proper planning

,lack of systematic communication ,absence of sales force involvement ..)

3.PLANNING THE SALES EFFORT - 2: SALES BUDGET (2 HRS)

Purpose, benefits, and principles of setting sales budget

Various types of sales budgets :sales, expenses, administrative ,profit budgets

Methods of budgeting for sales force

Requirements for successful budgeting

Developing a sales budget ,from situation analysis till actual preparation

4. PLANNING THE SALES EFFORT - 3: SALES POTENTIAL AND FORECAST (3

HRS)

Market potential and assessment: importance ,need and analysis of potential

Sales forecasts: Significance, qualitative methods , quantitative methods

Selection of a forecast method for accuracy and effectiveness

Difficulties associated with forecasting

5. PLANNING THE SALES EFFORT - 4: SALES QUOTA (1 HR)

Purpose and importance ;characteristics of a good sales quota

Types of sales quota

Methods of setting sales quota


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Administering sales quota

6. PLANNING THE SALES EFFORT - 5: SALES AND COST ANALYSIS (2 HRS)

Sales controls: Objectives; process and difficulties

Sales analysis: Steps, problems in analysis, sales audits

Cost analysis :Types ;procedure

Marketing audit: Meaning; procedure; components

7. ORGANISING AND DIRECTING THE SALES EFFORT -1: HIRING AND

TRAINING (2 HRS)

Recruitment: Setting requirements; selection process (upto making offer)

Sales training :Importance; types :initial ,follow up

Kinds: Manufacturer to distributors sales force ;manufacturer to customer

Sales training: Designing a program ;implementation; evaluation

8.ORGANISING AND DIRECTING - 2: TIME AND TERRITORY MANAGEMENT

(2 HRS) Importance of time management

Territory management :Importance; criteria for territory design ;methods for design ;

procedure for developing territories ; assigning sales force

Operating territory management :Routing ;scheduling

9.ORGANISING AND DIRECTING - 3: COMPENSATING (2 HRS)

Compensation plans and their purpose ;characteristics ;types

Designing of compensation plan

Implementation of plan

10. ORGANISING AND DIRECTING - 4: MOTIVATING (2 HRS)

Concept and theories of motivation ;link between motivation and productivity

Motivating the sales force at different stages of their career ,right upto disengagement

stage

11.ORGANISING AND DIRECTING - 5: LEADING (1 HR)

Leadership: Characteristics of an effective sales team leader

Leadership styles

Skills needed foe effective leadership

12. CONTROLLING THE EFFORT: EVALUATION (1 HR) Performance and its determinants

Performance evaluation :Why, who, when, how to evaluate

Monitoring and reviewing performance

BASIC TEXTS

S L GUPTA: Sales & Distribution Management (Excel: Latest Edition)

R. VENUGOPAL: Sales Management (Response Books: Latest Edition)


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PRODUCT AND BRAND MANAGEMENT


COURSE CREDITS: 2

SECTION A: PRODUCT MANAGEMENT

1. PRODUCT PLANNING & MANAGEMENT (12 HRS)

Product planning, development, and launch: Introduction

Product development: Strategy and process

Opportunity identification

Concept generation

Concept evaluation

Technical development

Market planning

Commercialization and launch

SECTION B: BRAND MANAGEMENT

2. BRAND MANAGEMENT (12 HRS)

Brands and brand management

Brand equity, positioning, and values

Building brand equity through brand elements

Building brand equity through marketing tactics

Building brand equity through leveraging brand associations

Designing and implementing branding strategies

Brand extension; multiple branding strategy

BASIC TEXTS:

KENNETH P. KAHN: New Product Planning (Response: 2001) chs. 1,2,4,5,6,7,8,9

KEVIN LANE KELLER: Strategic Brand Management (Pearson: 2nd Edition) Chs.

1,2,3,4,5, 7,11,12


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MANAGEMENT INFORMATION SYSTEM & KM


COURSE CREDITS: 02

SECTION-A: MANAGEMENT INFORMATION SYSTEM

(WEIGHTAGE: 12 HRS)

1. CONCEPT, ROLE AND COMPONENTS OF MIS (4 HRS)

Concept of information system and information flow; role and importance ofinformation systems in management process; strategic role of I.T. in M.I.S ;

information systems for competitive advantage Components of MIS: Design and maintenance of M.I.S and Decision support systems

;development and implementation of MIS :systems analysis and design ;alternative

application developments, financing issues (basic idea)

BPR: Concept; role of I.T. for BPR

ERP: Meaning; importance; applications; enterprise management systems (basic ideaOnly)

2. INFORMATION SYSTEM: THE HARDWARE & THE SOFTWARE (2 HRS)

Computer: Machine, types and components

Hardware standards; acquisition of hardware :selection criteria and other

considerations

Information system - the software:

- Programming :Meaning, types; programming languages

- Systems and application soft wares- Processing of information

3. DBMS (2 HRS)

Data hierarchy: field, record, file, database; models and main components of DBMS ;

RDBMS; processing through DBMS

4. APPLICATIONS OF MIS (4 HRS)

Applications in functional areas: Manufacturing, production, materials, personnel,

finance, marketing, etc.

(Note: The faculty must deal with this section exclusively; the end term examination will

have applications based questions)

SECTION-B: KNOWLEDGE MANAGEMENT

(WEIGHTAGE: 12 HRS)


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5. BASICS OF KNOWLEDGE MANAGEMENT (2 HRS)

Concept: Data, information and knowledge; knowledge types; knowledge cycle;

benefits

6. KNOWLEDGE MANAGEMENT: STRATEGIC DIMENSIONS (3 HRS)

Knowledge value proposition; capturing knowledge ;using knowledge ;leveraging

knowledge ;capital for competitive advantage

Creation and codification of knowledge; architecture of knowledge systems

7. KNOWLEDGE MANAGEMENT AND TECHNOLOGY SUPPORT (4 HRS)

Role of I T in knowledge management

Data capturing, mining and warehousing; processing and sharing of knowledge usingI T

8. LEARNING ORGANISATIONS (3 HRS)

Concept of a learning organization and relevance of KM

(Note: The paper will be taught with the help of Indian case studies using KM successfully,

both from manufacturing and service sector. End term examination paper will have casebased questions.)

BASIC TEXTS

AVADH GHAZIRI: Knowledge Management (Pearson Education)

LAUDON AND LAUDON: Management Information System (Pearson Education)

MARY SUMMER & ROBERT SCHULTHEIS: MIS A Managers View (TMH:Latest Edition)


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PGP_II_SEMESTER

ECONOMICS FOR MANAGERIAL DECISION MAKING - II


COURSE CREDITS: 02

1. INTRODUCTION (2 HRS)

Economics And Managerial Decision Making

- Managerial decision making under perfect information, risky and uncertain

situations.

- Economics: Scope of economics; economics as a tool for decision making.- Managerial Economics: Definition and scope; distinction between economics

and managerial eco.

2. CONSUMER DECISION MAKING (4 HRS)

Demand Side Of The Market

- Factors influencing demand; managerial implications.

- Demand elasticities and lessons for a manager.- Demand estimation and fore casting: Basic methods.

Logic of Buying And Consumption

- Conventional explanation for consumer behavior: Review- Attributes approach for explaining consumer choices

3. ECONOMICS OF SUPPLY AND PRODUCTION (3 HRS) Supply Side of The Market

- Factors determining after of a supplier.

- Supply elasticities and lessons for a manager.

Production: Conceptual Framework

- Production concepts: review

- Cost concepts; their role in decision making; incrementation; engineering costcurves.

- Economies and diseconomies in production and supply.

4. PRICING DECISIONS AND IMPLEMENTATION (12 HRS)

Alternative Paradigms Of Decision Making By A Firm

- The neoclassical model of firm: revenue, equilibrium, and profit positions.

- Boumolss sales revenue maximization model.- Behavioral approach of Cyert and March.

- Marris model of managerial enterprise.

Various Market Models And Market Power

- Market classification based on number of players and extent of competition;

contestable markets.

- Power of the marketer regarding price setting in each of the situations.


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Pricing Decisions And Implementations-1: Price Determination

- Pricing decisions when competitors would not react.

- Pricing under mutual dependence conditions- Pricing for attaining long term objectives.

Pricing Decisions And Implementation-2: Specific Models Of Pricing

- Situation of multiplant operations

- Cartelization- Price discrimination

- Transfer pricing

Pricing Decisions And Implementation-3: Decisions In Practice

- Pricing under uncertainty.

- Rule of thumb pricing.- Mark up pricing.

- Product line pricing.

- Price as quality indicator.

- Pricing of product bundles- Promotional pricing.

Pricing Decisions And Implementation-4: New Product Pricing

- Setting the initial price.- Adjusting price overtime

5. PRICING IN A REGULATORY FRAMEWORK(3 HRS)

Market Failures And Price Regulations

- Market failures and need for regulation.

- Regulations and market structure, firm behavior etc.- Price regulation

Important Note:

Treatment shall be nonmathematical and applications oriented. Teaching shall becase/real life situations based. End term examination will have application based

questions.

Topics already covered under EMDM -1 may be skipped and discussion should becarried forward from where it was concluded in EMDM I course.

BASIC TEXTS

IVON PING: Managerial Economics (Blackwell Publishers) All chapters except

Ch.6 and 10

D N SENGUPTA AND ANINDYA SEN: Economics of Business Policy (OUP)

Chs.4,5,6,7,14 & 15


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NATIONAL ECONOMIC PLANNING (NEP-I)


COURSE CREDITS: 02

1. DEVELOPMENT OF INDIAN ECONOMY (10 HRS)

Economic development and underdevelopment: Basic concepts

Human development

Ecological environment and development: Concept of sustainable development

Indian Economy on the threshold of Independence.

Indian economy today

Explicit and implicit costs of economic growth: Illusion of rising prosperityand the Americanization of India.

2. INDIAN ECONOMIC DEVELOPMENT IN FUTURE (6 HRS)

Potential for economic growth and development in the New Millennium.

Alternative thinking on Indias economic progress: Growth with social justice

3. INSTITUTIONAL SETUP FOR ECONOMIC DEVELOPMENT (8 HRS)

Role- positive and negative of the state in economic development.

Role- positive and negative of capitalism / market model in economic

development.

Democracy, power groups, and the inherently iniquitous world under market

capitalism.

Reforms needed in capitalism.

BASIC TEXTS

ARINDAM CHAUDHURI: Planning India

DR. M. K. CHAUDHURI & PROF. ARINDAM CHAUDHURI: Great Indian

Dream (Macmillan)

UMA KAPILA: Indian Economy since Independence (Academic Foundation: Latest

Edition) TODARO & SMITH: Economic Development (Pearson Education: Latest Edition):

Relevant chapters

BUSINESS STANDARD(edited): India 2010(Business Standard Publication:2010)

Note: Additional readings will be announced by the faculty in the class


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GLOBAL ECONOMICS & INTERNATIONAL PLANNING


COURSE CREDITS: 02

1.LOGIC OF PLANNING IN INDIA (10 HRS)

Evolution of planning

Structural constraints and development strategy

Role of state as visualized in the 1950s

Evolution of strategy over the planning period: 1950s till date: changingperceptions.

The three basic imbalances and their solutions by the state and the market.

Mixed economy: Indias Experience

2. FINANCING OF INDIAS GROWTH (6 HRS)

Role of foreign capital

Foreign direct investment

Other forms of resources

Domestic resourcesFinancial sector: Structure, performance, and reforms

3. INDIA AND THE INTERNATIONAL CONTEXT (8 HRS)

Integration of Indian economy into world economic system- Financial integration

- Integration through trade and commerce

Advantages and pitfalls of integration

Globalisation and tribalisation of economic systems

Emergence of Indian economy on world stage

BASIC TEXTS ARINDAM CHAUDHURI: Planning India

DR. M. K. CHAUDHURI & PROF. ARINDAM CHAUDHURI: Great IndianDream (Macmillan)

UMA KAPILA: Indian Economy since Independence (Academic Foundation: Latest

Edition)

TODARO & SMITH: Economic Development (Pearson Education: Latest Edition):

Relevant chapters


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Note: Additional readings will be announced by the faculty in the class

MACRO ECONOMICS


COURSE CREDITS: 02

1. INTRODUCTION (1 HR)

Definition & scope of macroeconomics Income and its measurement; their interpretation

Circular flow of income, output, and spending

NI and allied measures for India

2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL (2 HRS)

Determinants of aggregate spending

Equilibrium income

Changes in income

Concepts of inflation, unemployment, business cycle, multiplier, etc.

3. INCOME DETERMINATION IN A FOUR SECTOR MODEL (2 HRS)

Introduction of govt. in income determination model

Income determination in an open economy

Changes in income in a four sector model

Govt. and external sector in Indian economy

4. PRICE SETTING IN AD-AS FRAMEWORK(2 HRS)

Aggregate demand, aggregate supply, and equilibrium

Changes in income and price level

5. INCOME AND PRICES IN THE LONG RUN (3 HRS) Induced changes in input prices

Aggregate demand shocks and their consequences on income

Income in short run and long run

Business cycle and fiscal operations

Fiscal policy in India and its implications for income determination & change

6. INSTITUTION OF MONEY IN A MODERN ECONOMY (2 HR)

Definition, nature, role, and function of money


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Money and credit

Banking system: A preliminary idea of credit creation

Working of monetary and credit policy in India

7. MONEY IN MACROECONOMICS (4 HRS)

Demand for money: General and in India

Supply of money: General and in India (monetary aggregated)

Monetary forces and aggregate demand

Macroeconomic cycles and aggregate shocks

8. BALANCE OF PAYMENTS AND EXCHANGE RATES (2 HRS)

Balance of payments: Concept; Indian BOP

Foreign exchange: Market; determination

Foreign exchange markets and systems in India

9. MACROECONOMIC POLICY IN AN OPEN ECONOMY (2 HRS) Meaning of an open economy and openness

Macro policy in a world with perfect capital mobility

Implications of an open economy; Indian case

10. MACROEONOMIC ISSUES: INFLATION (1 HR)

Inflation in the macro model

The Philips curve

The Lucas AS function

Inflation in India

11. UNEMPLOYMENT (1 HR)

Meaning, types, and characteristics of unemployment

Unemployment in India: Nature. Causes, and consequences

Cyclical and structural unemployments

Policies to reduce unemployment

12. INTERNATIONAL TRADE (2 HRS)

Basis of trade

Trade theories for the nations

Trade theories at the firm level

Gains from trade

BASIC TEXTS

LIPSEY AND CHRYSTAL: Economics (11th Indian Edition): Chs. 15-25 (OUP)

MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP)

V. IMPORTANT NOTES:

All the case studies given in Lipsey & Chrystal are in course.


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The questions in examination will be application (of macroeconomics concepts)

based.

Isbe -A Iipm - Iind Semester - Fw 2010 -12 Course Ware

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