Is your website fit for purpose?
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Transcript of Is your website fit for purpose?
![Page 2: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/2.jpg)
We will cover...
1. Purpose and audience
2. SEO and the social web
3. Website speed and performance
![Page 3: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/3.jpg)
Why bother?
• A way to measure success
• Supports your business goals
• Ensures your investment is working for you
• And...for your users
![Page 4: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/4.jpg)
1. Purpose and audience
Have you considered...?
• The purpose of your site
• Your target audience
• The tone and language used
• The usability of the site
![Page 5: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/5.jpg)
Bad - Yvette’s Bridal
www.yvettesbridalformal.com
![Page 6: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/6.jpg)
Bad - Merlin’s B&B
www.merlinshill.com
![Page 7: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/7.jpg)
Good - Twitter
![Page 8: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/8.jpg)
Good - E4 homepage
![Page 9: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/9.jpg)
Tools
• How to analyse your target audiences
– What are your key messages?
– Who are they aimed at?
– What’s the tone of voice?
– What methods will you use?
– Who is responsible?
![Page 10: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/10.jpg)
2. SEO and the social web
Have you considered...?
• The keywords you should be known for
• How you will track goals
• How you will stay relevant
• How users will find / share your content
![Page 11: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/11.jpg)
Communications
• Make a 12 month plan
• Make sure you stay on message
• Share it across the right channels
• ALWAYS drive back to your website (think email marketing)
• If you set up any social profile, make it a Google Plus one!
![Page 12: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/12.jpg)
3. Website speed and performance
Have you considered...?
• The page load time of your website
– Over half users abandon after just 3 seconds
– The average Fortune 500 website load time is 7 seconds!
– Slower sites = less sales
– Even more so on a mobile device
![Page 13: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/13.jpg)
Tools
• Google Analytics
– Content > Site speed
• Install Firebug (Firefox addon)
– Open console
– Site speed tab
– Analyse performance tab
– Score out of 100
![Page 14: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/14.jpg)
In Summary
• Audience empathy
• Find a friendly tester
• If you’re relevant, Google will find you!
• Content generation is the new black
![Page 15: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/15.jpg)
Further reading and credits
Page load statistics http://www.slideshare.net/AndyDavies/web-performance-a-whistlestop-tour-10995825 Page speed fixes http://www.seomoz.org/blog/optimizing-page-speed-actionable-tips-for-seos-and-web-developers?utm Using Analytics http://www.seomoz.org/blog/11-google-analytics-tricks-to-use-for-your-website? Search engine optimisation, architecture and code http://www.facebook.com/note.php?note_id=218981494854060 Tips for planning and creating your content http://www.facebook.com/note.php?note_id=187005541384989 Google + and SEO http://intranetfuture.com/seo-by-sharing-to-googleplus
![Page 17: Is your website fit for purpose?](https://reader033.fdocuments.net/reader033/viewer/2022060119/558eb81e1a28ab483c8b4775/html5/thumbnails/17.jpg)