Website Development and Maintenance Is your Website losing your prospects to your competition?
Is your website a hub?
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Transcript of Is your website a hub?
Solve your reader’s problems• Does your content clearly show
how your product or service solves the reader’s problems or challenges?
• How will you make life easier for them?
Checklist for a successful website
Is your USP identifiable?• Does your site clearly define
why the reader should buy from or use you?
• Is your USP identifiable?
Checklist for a successful website
Highlight your benefits?• Are your benefits easy to find?• Are they compelling?• You want your visitors to read
your benefits and think “I want these benefits, they solve my problems and will improve my business/lifestyle”.
Checklist for a successful website
Call to action• Where are your call to actions
placed? Are they easy to see?• Do you make it easy for the
visitor to progress through your sales funnel?
• Are they too pushy or slick … beware!
Checklist for a successful website
Does your site design measure up?• Your website is your shop
window. • Does it convey how you want
your business represented?• Does it measure up against
your competitors?• Is it professional?
Checklist for a successful website
How about images?• If a picture says a thousand
words, you don’t need a thousand words in your site.
• Relevant and well placed images work better than text heavy site pages.
Checklist for a successful website
Which brings us to text…• Don’t use too much text.• Break your content with
headings and bullet points.• White space on your site is as
important as the text around it.• Visitors will glance at a page
and only read what ‘jumps out’.
Checklist for a successful website
Newsletters?• If you publish a newsletter
make it easy for visitors to find it.
• Have the subscribe action in an easy to read place.
• Have a link to or show previous issues.
Checklist for a successful website
Getting social!• Make it easy for visitors to
follow you.• Make it easy for visitors to
share your content with their networks.
• Use some of the many plugins available to encourage interactions with your site.
Checklist for a successful website
Video is king
• Use video to show personality.• Using video is great for SEO
and site visibility.• Use video to encourage viral
behaviour.• Use video instead of text to
convey your message.
Checklist for a successful website
Use a blog to:
• Raise your profile as an expert.• Encourage interaction.• Keep your website content
moving.• Convey a message.• Provide added service value
Checklist for a successful website