Is your search relevant? FASTforward Summit Series 3
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Is your search relevant?http://www.flickr.com/photos/denial_land/349094199/
Yellow Labhttp://yellowlab.com.au/
Problems
We’ve all got problems
http://www.flickr.com/photos/estherase/24513484/
Knowledge Management
Change Management
Guessing
Where do I start?
http://www.flickr.com/photos/spodzone/2696082875/
We simply updated the data! What the!?
http://www.flickr.com/photos/doctabu/342220423/
Everyone’s an expert
http://www.flickr.com/photos/alancleaver/2453107414/
Solutions
AgreeMeasureReal DataPersistThink SearchSpecialists
Shared understanding of the problemhttp://www.flickr.com/photos/rachelpasch/3625451761/sizes
Stop guessinghttp://www.flickr.com/photos/johnwardell/80125882/
Navigational Search ExpectationsBusiness “name” searches
http://yellowlab.com.au/
Informational Search ExpectationsBusiness “type” searches
http://yellowlab.com.au/
SQuATSearchQualityAnalysisTool
http://yellowlab.com.au/
EvaluationCh 8. Evaluation in Information Retrieval
Use real datahttp://www.flickr.com/photos/brianellin/487924876/
Keep tryinghttp://www.flickr.com/photos/mangee/116288632/
Work with search concepts
Harness your talenthttp://www.flickr.com/photos/andreasnilsson1976/2805521631/http://www.flickr.com/photos/andreasnilsson1976/2805521631/
Problem Solutions
Intuitive approach to search (guessing)
Search ExpectationsTools
Use Real DataFormalise your approach
Change Management
Search ExpectationsTools
Use Real DataShared Understanding
Knowledge Management
Create a center of search excellence
Work with Search ConceptsKeep trying (work hard)
Mark [email protected]@markmansour