Is Your Recruiter Brand Built for Longevity?
Transcript of Is Your Recruiter Brand Built for Longevity?
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Is Your Recruiter Brand Built for Longevity?
EREJune 18, 2014
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• 16+ years as an IT Recruiter• Author of Minnesota Headhunter blog• Frequent local and national speaker on Recruiting/HR, Career
and Social Media topics• Co-Founder and Advisory Board of Minnesota Recruiters• Active in the Minneapolis & St Paul technology, marketing and
social media community as a sponsor, volunteer & mentor
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#erewebinar
@ere_net
@iCIMS
@MNHeadhunter
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I suffer from a Minnesota Nice, Midwest, Scandinavian upbringing also known as…
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I don’t like to promote myself syndrome
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And… I am an introvert
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24/7/365
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I don’t need more candidates… I need deeper relationships
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Myth… Social Media does not make it so we do not need to talk with people
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Tools In The (My) Recruiter Tool Chest“Traditional”:
• Phone
• Web site
• Career Page
• Big Job Boards
• Niche Job Boards
• Newsletter
• Networking Events
“Online”:
• Blog
• YouTube
• Foursquare
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LinkedIn = WorkFacebook = Home
Twitter = Networking Event or BarInstagram = Hey look at this
YouTube = Hey watch/listen to thisFoursquare = I am/was here
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Personal vs Professional
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Think about your profiles…
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Would you connect with you?
Would you call you back?
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Be specific about your location and industry (add city of not in the nearest metro area)
Use the “Headline” as a way to attract visitors
Include what you do or what you are looking for
Add a photo (professional, not casual)
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Tell A Story:
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I’d like to add you to my professional network on LinkedIn
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Hey Paul, thanks for the webinar. If you find I can help with an introduction be sure to let me
know.
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Linkedin Flirting
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Company Page
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URL ShortenersUsed primarily for Twitter to shorten really long URL’s to save characters (you only get 140).
Also gives you some metrics.
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Invest before making a withdrawal
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Facebook• Include resume• Follow other company
pages• Join/participate in groups• Connect with your
network• Consider making
“Education and Work” public
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Linkedin, Facebook & Twitter Updates
Share links to:
Events/conferencesSeminars/webinars
Industry articles/news/statistics/blog postsLocal business articles/news/statistics/blog posts
Ask/give adviceAsk/answer questions
Local events/sports/weatherSUNSETS
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Days and times to post updates
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RANT => “Social Recruiting”
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Reporters need content too
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Should I schedule updatesMultiple posts of same TweetContent scheduleDoes more equal more
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Time
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What are your goals?
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I rarely make a “cold call”
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This is not about being Internet famous…
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I want to be top of mind in Minneapolis, Minnesota and the Midwest
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I am a Recruiter first… Social Media Manager when I can