Is Your Enterprise Ready for Rich Media?

Are Your Customers?

Lynda Brown, President, New Media BC

IX Curtain Raiser - June 21, 2007

Rich Media

Web 2.0Open SourceSocial NetworkingViral MarketingUser-generated Content

Beyond the buzz words and back to the basics

Rich Media = Responsive, Interactive, Content that Helps

•Understanding Your Customers

•Using the Right Tools for the Job

•Simplicity and Accessibility

•Building Community - More than Sales

•User-centric Design

Rich Media = Responsive, Interactive, Content that Helps

•Let’s Try Out This Theory…

•Responsive - What do you need? How can I deliver it to you?

•Interactive - Knowledge-building and retention, ACTION

•Content - Appropriate, Valuable, Customized

•Helpful - Building a Trusted Brand

Let’s Start with an Example

•My job is to help digital media companies grow (My Customers)

•How do I do that in a global marketplace?

•What are the characteristics of my customers?

•What kind of tools do they need? What can we afford?

•How do I get my customers involved in generating content?

•How do I get my customers ‘dating’ potential partners?

Case Study 1: Opportunity Alert

Case Study 1: Opportunity Alert

Case Study 1: Opportunity Alert

Case Study 1: Opportunity Alert

Case Study 2: Choco Map

Case Study 2: Choco Map

Case Study 2: Choco Map

Case Study 2: Choco Map

Case Study 3: Start Something Campaign

Case Study 3: Start Something Campaign

Case Study 3: Start Something Campaign

Was This Responsive, Interactive, Content That Helped?

• Consider these questions throughout the day• Let me know what you think! Noon panel

• An exclusive invitation to join Opportunity Alert

– Dennis Chenard, Dennis@newmediabc.com– www.opportunityalert.ca– www.newmediabc.com– www.vidfest.com

• What you need to do - How to get started?• An invitation to join us in Vancouver September 22 -

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• Thank you!