Is your brand powered by people?
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Humanizing your brand starts with your employees… or… Is Your Brand Powered By People? Francois Gossieaux @fgossieaux
Transcript of Is your brand powered by people?
Humanizing your brand starts with your employees…
or…
Is Your Brand Powered By People?
Francois Gossieaux @fgossieaux
1) Fix the great divide between marketing & customer support – your brand is only
as good as your last transaction…
“To the extent that we can be ‘human’ we will be fostering a
deeper level of trust with consumers”
– Barry Judge, CMO Best Buy
Francois Gossieaux @fgossieaux w. http://www.human1.com e. [email protected] b. http://www.emergencemarketing.com c. http://www.marketingtwo.com
http://www.facebook.com/hypersocialorg