Is The Web Working For You?

Making The Most Out Of Your Websitewww.edgeonemedia.com

refreshing design, online and in print

Is The Web Working For You?

Making The Most Out Of Your Website



• For Those Without Websites– Provide some basic knowledge from which

you can begin to develop a valuable web presence.

• For Those Who Don’t Love Their Website– Provide you with tools and tips to improve

your website. • For Those Who Love Their Website

– Let’s Make Your Site Even Better.

Goals



Three Areas For Web Promotion

• Looking Out– Optimizing your visibility on the web.

• SEO (Search Engine Optimization)• Traffic Building

• Looking In– Optimizing usability for your visitors.

• Designing Your Site• Featuring Your Content

• Looking All Over– Cultivate a community.– Broadcast your message.– Utilize your relationships.



WARNING:Technical Content Ahead



Looking Out

Is your website visible? Basic Search Engine Optimization

For Improving Search Engine Results



Looking Out - Google• Google gained 3%

market share from 2006 to 2007.

• Dominates search engine market.



Looking Out – Basic SEO

• Submit your website search engines and directories.

• Use Descriptive Title Tags



Title Tags



Looking Out – Basic SEO

• Submit your website search engines and directories.

• Use Descriptive Title Tags• Use Your Meta Description Tag to

Your Advantage



Meta Description Tag



Looking Out – Basic SEO Cont.

• Image Alt Tags• Clean Up Sloppy URLs



Sloppy URL

Nice URL



Looking Out – Basic SEO Cont.

• Build Incoming Links– One Way Links– Reciprocal links don’t add value– Acquire one way links fast is through

the use of paid press releases (prweb.com)

– Find out who links to you by typing the following into a search engine:• Link:www.yourwebaddress.com



Looking Out – Pay Per Click



Looking Out – Pay Per Click• Choose Keywords • Set Budget

– Click Budget– Daily Budget

• Your ad appears based on:– Click Budget– Daily Budget– Effectiveness



Looking In

• Does Your Web Site Look Good?• Does Your Web Site Feature Your

Best Content?• Is your most important content being

viewed?


refreshing design, online and in printBefor

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refreshing design, online and in print After



What did we do?

• Gave the site a visual identity.• Made all of the site’s content

readable by search engines.• Added news and events feature so

they could update content with regularity.



Website Real Estate-Main Page

• Prime Real Estate– Top 400 Pixels

• Suburban Real Estate– Next 300 Pixels

• Unwanted Real Estate– More than 1000 Pixels


refreshing design, online and in printPrime Real Estate


refreshing design, online and in printSuburbia



Looking In - Web Statistics

• Look at the data – Web Statistics show the following

– How many people are visiting the site?– What pages they visit when they are

there?– How many pages they visit?



Looking All Over

• Develop an email list and send e-newsletters

• Keeps you in touch with your past, current, future clients and customers

• Breeds Familiarity• Makes it easy for recipients to visit

and pass along.



Looking All Over• Blog Early, Often

– Adding new content creates more keyword density, turning your website up in more organic searches

– The more you update the site, the more search engine robots will visit to see what’s new

– A blog will create an rss feed that allows your users to subscribe to your updates and allows you to syndicate your content across the web.



Looking All Over

• Develop Viral Marketing Strategies– Create videos and post them on

YouTube.– Write articles for other newsletters and

websites.– Offer a free service



Review• Look Out

– Optimize your site so your site is visible on the web.

• Look In– Make sure your website is optimized for

usability and marketability.• Look All Over

– Make it sticky.

Is The Web Working For You?

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