Is spain the best country to be an entrepreneur
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IS SPAIN THE BEST COUNTRY TO BE AN ENTREPRENEUR? CARLOS MARCHENA GONZÁLEZ @CMARCHENA
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Transcript of Is spain the best country to be an entrepreneur
IS SPAIN THE BEST COUNTRY TO BE AN ENTREPRENEUR?
CARLOS MARCHENA GONZÁLEZ@CMARCHENA
SUMMARY• What is entrepreneurship?• Could I be an entrepreneur?• Set of tools• Design Thinking• Business Model Canvas
• Spain context• Legal environment• Funding• Talent
• How to start© 2016 CARLOS MARCHENA GONZÁLEZ
WHAT IS ENTREPRENEURSHIP?Joseph Schumpeter – Economist 1883-1950An entrepreneur:1.greatly value self-reliance,2. strive for distinction through excellence,3.are highly optimistic (otherwise nothing
would be undertaken), and4.always favor challenges of medium risk
(neither too easy, nor ruinous).
Innovation© 2016 CARLOS MARCHENA GONZÁLEZ
WHAT IS ENTREPRENEURSHIP?
Steve Jobs (1955 – 2011)Advice to a young entrepreneur:“Unless you have a lot of passion about this, you’re not going to survive, you’re going to give it up. So you got to have an idea, or a problem, or a wrong that you want to right, that you’re passioned about. Otherwise, you’re not going to have the perseverance to stick it through.And I think that that’s half the battle right there”
© 2016 CARLOS MARCHENA GONZÁLEZ
COULD I BE AN ENTREPRENEUR?
Ask yourself:Is there a problem that I think could have a better solution?Do I have the skills to understand the problem and generate
the solution?Where am I going to find funding to build the solution?Am I passionated enough to work in this for 18 hours a day,
7 days a week?
© 2016 CARLOS MARCHENA GONZÁLEZ
SET OF TOOLS
• Design Thinking
SOURCE: IDEO.COM
© 2016 CARLOS MARCHENA GONZÁLEZ
Desirability
(HUMAN)
Viability (BUSINES
S)
Feasibility (Technical
)
INNOVATION
SET OF TOOLS• Business Model Canvas
© 2016 CARLOS MARCHENA GONZÁLEZ
SOURCE: STRATEGYZER
SET OF TOOLS• Business Model Canvas
SOURCE: STRATEGYZER
© 2016 CARLOS MARCHENA GONZÁLEZ
SPAIN CONTEXT
Legal Environment: Act 14/2013 to support entrepreneurs and their internationalization
© 2016 CARLOS MARCHENA GONZÁLEZ
SPAIN CONTEXT: FUNDING
• Private Funding• FFF (Family, Friends and
Fools)• Business Angels• Venture Capital• Banks
© 2016 CARLOS MARCHENA GONZÁLEZ
• Public Funding• ENISA• ICO• Horizon 2020
SPAIN CONTEXT: TALENT
© 2016 CARLOS MARCHENA GONZÁLEZ
HOW TO START
Empathize
Define
IdeatePrototype
Test
© 2016 CARLOS MARCHENA GONZÁLEZ
TEST!Fail quick and fail cheap
RECOMMENDATIONS
• What exactly is an entrepreneur? The Economist Online – Feb 16th 2014• Steve Jobs - Advice to a young entrepreneur YouTube• What is design thinking - IDEO• Business Model Canvas – Strategyzer• Act 14/2013 to support entrepreneurs and their internationalization - BOE• Guide to incentives grants and state aid in Spain – InvestInSpain.org• Twitter List Entrepreneurship - @cmarchena
© 2016 CARLOS MARCHENA GONZÁLEZ
