MAGA ZINE2016

MEDIA KITMarin

MAGA ZINE

aboutMarin

9.5 miles

to UnionSquare

38 miles

to Wine Country

101

101

101

Olema

Point Reyes StationNovato

SausalitoTiburon/Belvedere

Inverness

Greenbrae/Kentfield

Stinson BeachMill Valley

San Anselmo San Rafael

Fairfax Larkspur

Ross

Corte Madera

Oakland

Berkeley

Golden Gate Bridge

SFOOaklandInternational Airport

NAPA

SONOMA

Wine Country

Marin

Union Square

San Francisco

SebastopolSanta Rosa

Healdsburg

Sonoma

Napa

21.5 miles

to SFAirport

MARIN IS SITUATED between San Francisco and California’s wine country and shares a border with San Francisco via the iconic Golden Gate Bridge. The county has 13 vibrant towns and cities surrounded by verdant rolling hills, lush redwood forests including those in the famous Muir Woods, beaches for surfing and strolling, Point Reyes National Seashore and Mount Tamal-pais — the perfect mountain for hiking and mountain biking as well as the county symbol.

Marin is home to one of the most affluent, active and civically minded populations in the United States. According to a recent Mendelsohn Affluent Survey, the average annual household income for the Marin Magazine reader is $349,000 and the average net worth is more than $3 million. Forty-four percent are owners/partners in their own business and thirty-eight percent commute daily to San Francisco for work. The average home value is more than $1.6 million and ninety percent own their home.

COVER PHOTO BY TIM PORTER

MAGA ZINE

MarinMeet Our Cover

Contest Winner and 12 Finalists

PenBrush,&LENS

MarinMarin

001 MAY_cover.indd 1

4/13/15 3:28 PM

editorialCalendar 2016

READERS VALUE Marin Magazine Content

FavoritesDining Guide 60%

Feature Stories - Community Issues 56%

Calendar of Events 49%

GO - Local Travel 44%

Home Renovation 35%

Real Estate 31%

Journey: International Travel 31%

Source: The Mendelsohn Affluent Survey 2011

Meet Our Cover

Contest Winner and

PenBrush,PenBrush,Pen

MarinMarinMeet Our Cover

Contest Winner and

PenBrush,PenBrush,Pen

MarinMarin

+HIGH ANXIETYNavigating the World of College Admissions

ON THE WATERView Sausalito’s Floating Homes

2015 PRIVATE SCHOOL GUIDEMore Than 150 Listings in Marin and Beyond

UNDERLightsthe

Fall Fashion Gets a Retro Rock Makeover

Marin

001 SEPT_cover.indd 1

8/19/15 1:19 PM

For more information contact Advertising Director Michele Johnson, mjohnson@marinmagazine.com

Issue Space Close Materials Close Editorial Highlights Special Sections/PubsJanuary Nov 20, 2015 Nov 27, 2015 Local Weddings

ReinventionsThe Wedding GuideMarin At Home (Pub)

February Dec 22, 2015 Dec 29, 2015 Tastemakers [415] Top Doctors – Resource Guide

March Jan 22, 2016 Jan 29, 2016 Spring FashionGO: Hawaii

Summer Camps Guide

April Feb 19, 2016 Feb 26, 2016 Home Feature Home Renovation Guide

May Mar 25, 2016 April 1, 2016 Cover Art ContestCustom Local Jewelry

Local Art

June April 22, 2016 April 29, 2016 Outdoor Living SpacesGO: Tahoe

Summer Guide

July May 27, 2016 June 3, 2016 Top Marin TastesCreative Kitchens

Marin At Home (Pub)[415] Top Doctors - Specialties

August June 24, 2016 July 1, 2016 Best of the County Faces of Marin

September July 29, 2016 Aug 5, 2016 Fall FashionGO: Hawaii

Private School Guide

October Aug 26, 2016 Sept 2, 2016 Local Food and WineHome Feature

M.V.F.F. GuideWine Country

November Sept 23, 2016 Sept 30, 2016 Holiday EntertainingGO: Winter Escapes

Attorney Showcase

December Oct 21, 2016 Oct 28, 2016 Holiday Shopping TrendsGO: Skiing in the West

Gift GuideMarin Gives Back

MAGA ZINE

Ongoing content...

editorialContent 2016

M A R I N S E PT E M B E R 2 0 1 3 35 34 S E PT E M B E R 2 0 1 3 M A R I N

PHO

TO

CR

EDIT

In Marin / STYLE

A girl can never have too many jewels, so why not make it an

arm party? These bracelets and watches are meant for stacking, so

pile them on. VERONICA SOOLEY

Arm Candy

14k gold mid-century ladies’ retro watch, $4,750, at Lang Antiques (SF), 415.982.2213.

Classic One Row Half-Pave Oval Bangles in white gold, $4,200; pink gold, $4,150; and yellow gold, $4,200, at DeBeers (SF), 415.391.1400.

Sputnik bangles (hammered 10k gold set with either six sapphires or six green garnets), from $1,435, at Alix and Company (Mill Valley), 415.380.0880.

14k gold Mini Mt. Tam charm bracelet with .03ct diamond, $2,450, at Stephan-Hill Jewelry Designers (San Rafael), 415.459.5808.

Cognac diamond bangle in 18k rose gold, price upon request at Kathleen Dughi (Mill Valley), 415.383.0462.

GraffStar 30mm watch with a rose

gold faceted face and buckle on a white

crocodile strap, price upon request, at Graff

(SF), 415.926.7000.

Graff_0712_FNL.indd 1 5/24/13 12:35 PM

M A R I N J AN UA R Y 2 0 1 3 69 68 J AN UA R Y 2 0 1 3 M A R I N

PHO

TO

CR

EDIT

DestinationsTH E L ATE ST LOCAL TR AVEL DE AL S AN D GE TAWAYS PLUS JOU RN E YS AROU N D TH E GLOB E

MAUI UNCOVERED

The unexplored side of the Friendly Isle.

The lush grounds of the Lumeria in

Maui’s Upcountry.

BY MATTHEW RICHARD POOLE

Offer is subject to availability. Certain blackout dates may apply. Consecutive nights must be booked. The 7th night will be adjusted at time of check out. Package does not include air transport between Maui and Hawai‘i Island and may not be used in conjunction with any other offers.

The Fairmont Orchid, Hawai‘i

The Fairmont Kea Lani, Maui

*

*

7thNIGHT FREE

More Time Together ... On Us.Experience the tropical romance of the Hawaiian Islands paired with Fairmont Hotels & Resorts’ significant

style and service. And now, whether you are planning your destination wedding or honeymoon, when you

visit both The Fairmont Kea Lani, Maui and The Fairmont Orchid, Hawai i, your 7th night is free.

Call your travel professional or 1.888.404.7022 / FairmontHawaii.com

FairmontHR_MarinMag_Romance_Jan2013_9x10.75.indd 1 12/5/12 12:04:52 PMFairmontKeaLani_0113_FNL.indd 1 12/12/12 10:39 AM

FEATURES Life Topics covering the unique people, places and everyday occurrences in Marin. Fashion Spring and fall photo spreads with the latest fashion, jewelry and accessories. Home and Garden Design Showcasing Marin’s outstanding interiors, architecture, gardens and diverse locations.

IN MARIN Currents Marin County news, happenings and events. FYI Single-topic news flashes. Fashion Trends. Conversation Locals share insights.

DESTINATIONS Journey Armchair adventures from global destinations. Go Local travel and two- to three-day getaways. Appellation Wine Country news.

124 S E PT E M B E R 2 0 1 3 M A R I N

Marin Home / BACKSTORY

daughter, but they also wanted a summer. Both are avid swimmers.

From the front, the house overlooks San Francisco Bay — fitting, says Sharon Faccinto, the couple’s realtor, given Dundas’ interest in water. “It’s perfect that we found her a beauti-ful water view on one side,” says Faccinto, “and room for a pool in full sun on the other.” Like water, sun is also a feature of the house, espe-cially when it permeates the great room, which has wall-to-wall glass doors, soaring 16-foot ceilings and two aptly named (and superhip) Aviator Chairs that world travelers Dundas and Scott bought from Restoration Hardware.

The two are big readers, which explains the inviting library they included in the renovations, replete with built-in book-cases, 19th-century English armchairs that face the fireplace, and a reliquary that houses artifacts from China, Africa and Peru. But the most wonderful part of this room is what Dundas calls the “book nook,” essentially a window seat on steroids. It’s a 6-by-6-foot cushion nestled into a hole in the wall, filled with pillows and sconces, where you can curl up and read a book on a rainy day. Their favorite subject? World lit-erature, of course. m

WHERE THEY PURCHASED Sunny Heights neighborhood, in the hills of Mill Valley

WHAT THEY BOUGHT A 2,600-square-foot Craftsman built in 1912

LISTING AGENT Nick Rasic, Palladium Realty

SELLING AGENT Sharon Faccinto, McGuire Real Estate

STATS Average cost per square foot for homes in the neighborhood: $691–$1,000-plus

THE DETAILS

I F A HOME could be a travelogue, or even a memoir, photographer Rudi Dundas’ hillside Mill Valley Craftsman might set the paradigm. “We’re both a little eccen-tric,” she says of herself and partner

David Scott, “and things like cars or televisions or clothes don’t mean that much to us. For us, it’s all about the treasures from our travels.”

The home, a fixer-upper she purchased in 2012 and spent more than a year renovat-ing, is filled with photos she’s taken of locals in Africa, Southeast Asia and Latin America for clients like Peet’s Co¡ee and Blue Planet Network, a safe-drinking-water nonprofit. The walls of her living room are graced with African masks, a reminder of Scott’s childhood in Kenya. In the backyard, terra-cotta urns filled with blood oranges and kumquats echo Dundas’ many years spent in Tuscany with her two (now grown) children and ex-husband, renovating an 11th-century monastery.

Even the lap pool is reminiscent of the one she had atop a hill in Tuscany. That one took five years to install; the Mill Valley pool has taken only one — though it had to be dug by hand — and the results are stunning. Forty feet long and solar-heated, it runs the length of the yard and also stands atop a hill, overlooking live oaks and bay trees — there’s even a nice view of Mount Tamalpais from the water.

The pool, which Scott and Dundas use every day, was a motivator for the move. The couple, who formerly lived in Sausalito, not only needed room for Scott’s teenage

Opposite page: Rudi Dundas in the book nook;

the great room with Aviator Chairs. This page,

clockwise from top left: the library; the renovated

kitchen; a whimsical front door; long-haired

Chihuahuas; the book nook; the hillside entrance.

18 S E P T E M B E R 2 0 1 3 M A R I N

RIC

HA

RD

WH

EELE

R

M A R I N J U LY 2 0 1 3 19

PHO

TO

CR

EDIT

POV

Summer Destinations

Despite bad press, the America’s Cup is by far the best bet for entertainment. BY JIM WOOD

America’s Cup Village on Marina Green is the best

place to view the huge boats competing. And man, do

they race!

one of those behemoths dig a bow into the bay, your heart skips a beat.

Currently, most of the action is at America’s Cup Park at Piers 27/29, midway between the Ferry Building and Fisherman’s Wharf (take a ferry, it’s a great way to go; no parking wor-ries). And again, admission is free. Frankly, I get a kick out of opulence — and it’s definitely here. Among the superyachts tied up are Larry Ellison’s 288-foot Musashi; nearby is Asahi, his 171-foot sailboat. Keep walking and the pier jut-ting into the bay is the racecourse’s finish line.

Again, numerous Jumbotrons keep you apprised of the action on the bay; plus there are sports boutiques (check out the bar and cafe atop the Puma clothing shop) and indoor/outdoor refreshment venues where the people-watching is world class. Fair warning: Food and drink are pricey, but the surroundings — music, games, exhibits and accommodations — are all top of the line (and free). The complex also includes the 9,000-seat America’s Cup Pavilion, where Sting, the Doobie Brothers, the San Francisco Symphony and Cheech and Chong have already appeared; Marin’s Sammy Hagar and the Wabos will be there on Saturday night, September 17th.

Oops, almost forgot — the races: September 1–4 is the Red Bull Youth America’s Cup involving 10 national teams with crews of 19- to 24-year-olds sailing the smaller but still humongous AC45 boats (the town of Tiburon is sponsoring the team rep-resenting America). On September 7, the big boys go at it for two weeks: two races a day. My money is on Emirates Team New Zealand to win the Louis Vuitton Cup and sail against defending champ Oracle Team USA in the finals. Oracle will take it all, which could mean the America’s Cup will be coming back to San Francisco in the future.

Despite some setbacks, the Bay Area is for-tunate to be hosting the America’s Cup; it’s a 162-year-old sporting event that’s a true 21st-century spectacle. That’s my point of view. What’s yours?

Email pov@marinmagazine.com.

E V ERY SUMMER, I describe four or five places to take visiting rela-tives. This year there’s only one: the America’s Cup spectacle on San Francisco’s Embarcadero

and at Marina Green.Okay, the America’s Cup has gotten bad

press — too few teams, too much money, etc. — but don’t believe everything you read. And trust me, no one asked (or told) me to write this. I’ve visited both sites and they’re about more than just sailing. These are fun spots to, well, hang out. Best yet, entrance to both viewing spots is free.

America’s Cup Village on Marina Green is the best place to view the huge boats com-peting. And man, do they race! As you sit in comfortable grandstand seats, the seven-ton boats zip in front of you going, literally, faster than the wind. Adding to the thrill are two 30-foot Jumbotrons, so you can see the action live, then glance at a screen and catch intricate close-ups.

Jumbotron feeds come from helicopters and from cameras mounted on the boats. It’s amazing. You see the 11 crew members bounc-ing from hull to hull and, thanks to NBC’s engaging play-by-play commentary and special eªects on the screen, you understand what America’s Cup racing is all about. I loved it. During the finals (September 7–21), grandstand seats will start at $60; until then they’re free.

Also at America’s Cup Village on Marina Green are radio-controlled sailboats and inflated bouncing surfaces for kids and a snazzy outdoor cafe where adults can grab a sandwich and a glass of wine. Though admis-sion is free, nothing is done on the cheap. Final note: Labeling America’s Cup racing as NASCAR for yachts has validity. When you see

TimelessMaunaKea.com

What was, is

Island of Hawaii 866.977.4589

PMKR-38265-Momoko_Fire_MarinMag.indd 1 8/6/13 2:52 PMMaunaKea_0913_FNL.indd 1 8/7/13 11:00 AM

OUT & ABOUT Calendar Comprehensive listings of Bay Area events. On the Scene Marin County and San Francisco social happenings. Dine Out Best of Marin County and San Francisco restaurants.

MARIN HOME Backstory Recent real estate transactions from the buyers perspective. Details Architectural statements in Marin neighborhoods.

COLUMNS POV Point of View — timely commentary on important issues from Co-founder Jim Wood. View from Marin From the editors of Marin Magazine. Looking Back Photos from Marin’s past.

EDITORIAL AWARD WINNER AND FINALIST:

� WPA Finalist Best News Story and Best City and Metropolitan Magazine 2014

� WPA Winner Best Series of Articles 2013

� WPA Finalist Best City and Metropolitan Magazine 2013, 2012

� WPA Finalist Most Improved Publication 2012

� CRMA Finalist Best Redesign 2012

MAGA ZINE

theCirculation

Paid Circulation (avg.)Newsstand 600+

Non-paid bonus circulation (avg.)Monthly Event Distribution 200+Real Estate Offices 500+

Hotel circulationCopies distributed to Marin’s finest 1800+ hotels every month.

Participating hotels include:Acqua Hotel, Casa Madrona, Cavallo Point, Embassy Suites, Four Points by Sheraton, Mill Valley Inn, Mountain Home Inn, The Fairmont, The Inn Above the Tide, The Lodge at Tiburon, Water’s Edge and more.

ADDITIONAL CIRCULATION

GEOGRAPHIC BREAKDOWN OF QUALIFIED CIRCULATION

35%North/Central Marin

2%West Marin 10%

San Francisco

53%Southern Marin

Guaranteed Monthly Ratebase 36,000(Audited: Certified Verification Council, 2015)

Total Readership Per Issue 108,900

Requested Subscription Circulation 70%+

Frequency Monthly

CERTIFIED VERIFICATION COUNCIL, AUDITED 2015

MAGA ZINE

Circulation&Distribution

BOOKSTORES

Barnes & NobleBook Passage IncBooks IncBookshop Santa CruzCopperfields Books

NEWSSTANDS

Delano’s IGAFog City NewsMarck’s Westwood NewsstandNewsbeatPlaza News StandSFO Airport - Hudson Newsstands

GROCERY STORES

Good Earth Natural FoodsMill Valley MarketMollie Stone’sParadise FoodsSafewayScotty’s MarketUnited MarketsWhole FoodsWoodlands Market

{NEWSSTANDS}

HOTELS

Acqua HotelCasa Madrona Hotel and SpaCavallo Point LodgeEmbassy Suites HotelInn MarinMill Valley InnMountain Home InnNick’s CoveOlema InnPoint Reyes Seashore LodgeThe Inn Above TideThe Continental InnThe Fairmont Heritage PlaceThe Gables InnThe Lodge at TiburonWater’s Edge

OTHER

PharmacaDruids HallMayacama Golf ClubSmith Ranch HomesThe TamalpaisVilla Marin

{PARTNERS}

MAGA ZINE

audienceDemographics

34%Age 55-64

14%Age 65+ 5%

Age 18-34

47%Age 35-54

AFFLUENTAverage HHI: $349,000Average Net Worth: $3,079,000Savings and Investments: $2,183,100Average Home Value: $1,647,500Own Vacation Homes: 41%Average Value of 2nd Home: $1,396,400

$76%FEMALE

24%MALE

ENGAGED READER99% took action after reading the magazine80% read every issue69% discuss what they read with others

LUXURY SHOPPERS44% purchase designer women’s clothing48% purchase fine jewelry41% own or lease a luxury vehicle40% purchase home artwork or collectibles

TRAVELERSAverage annual travel spending: $19,68596% travel89% take domestic trips81% overnight in Wine Country62% take international trips

CONNOISSEURSAverage monthly times dine out: 1098% dine in restaurants, hotels or clubs89% dine at fine restaurants85% ordered a drink by brand in the last 12 months71% dined at a specific restaurant as a result of

reading Marin Magazine

EDUCATED & INFLUENTIAL98% donate to charities90% graduated college or more85% take an active role in civic, social or

political issues83% have professional/managerial positions44% are owners or partners of a business32% serve as a member of a board of

directors/trustees

ACTIVE94% visit S.F. for dining, shopping,

museums, and galleries91% purchase tickets to the theatre, shows,

concerts or movies80% have active fitness routines52% visit spas

Source: The Mendelsohn Affluent Survey 2011

MAGA ZINE

theRates2016 – PRINT

For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800.

COLOR/BW 1X 3X 6X 12X

Full Page $5,270 $5,000 $4,740 $4,215

2/3 Page 3,570 3,395 3,215 2,860

1/2 Page 2,950 2,800 2,655 2,360

1/3 Page Vert 2,580 2,450 2,320 2,060

1/3 Page Square 2,150 2,050 1,935 1,720

PRINT RATES (NET)

COLOR/BW 1X 3X 6X 12X

Full Page $6,200 $5,890 $5,580 $4,960

2/3 Page 4,200 3,990 3,780 3,360

1/2 Page 3,470 3,295 3,120 2,775

1/3 Page Vert 3,035 2,885 2,730 2,430

1/3 Page Square 2,530 2,400 2,280 2,025

PRINT RATES (GROSS)

COLOR/BW 1X 3X 6X 12X

Cover 2 (inside front cover) 6,325 6,010 5,695 5,060

Cover 3 (inside back cover) 5,800 5,510 5,220 4,640

Cover 4 (back cover) 6,590 6,260 5,930 5,270

Cover 2, Page 1 spread 11,600 11,020 10,440 9,280

PREMIUM PRINT RATES (NET)

❋

PRINT DEADLINESISSUE SPACE CLOSE MATERIALS CLOSE ISSUE SPACE CLOSE MATERIALS CLOSE

January 11/20/2015 11/27/2015 July 5/27/2016 6/3/2016

February 12/22/2015 12/29/2015 August 6/24/2016 7/01/2016

March 1/22/2016 1/29/2016 September 7/29/2016 8/05/2016

April 2/19/2016 2/26/2016 October 8/26/2016 9/02/2016

May 3/25/2016 4/01/2016 November 9/23/2016 9/30/2016

June 4/22/2016 4/29/2016 December 10/21/2016 10/28/2016

Insert and polybag rates available upon request.

MAGA ZINE

materialSpecs – PRINT

Digital Media All supplied creative needs to be provided digitally.

Applications Accepted InDesign, Photoshop and Illustrator. Include all fonts and images with files. Hi-res PDFs should be at least PDF/X-1A.

File Types We accept TIF, single-file EPS, PSD, INDD, AI with fonts outlined, and hi-resolution JPG. Avoid sending GIF, DCS, BMP or DOC.

Fonts Include all screen and printer fonts with files. Illustrator files need all fonts outlined or submitted. We do not provide fonts.

Borders A one point black border will be added to fractional ads.

Document Setup Guidelines Full page and spread ads require a minimum of 1/8” bleed. Avoid stylizing fonts in design programs.

Resolution Image files need to be at least 300 dpi at 100% print size.

Color Files should be submitted as CMYK, not RGB or LAB. Total ink density not to exceed 280%. We will convert if not submitted correctly. Color matching has a 5% margin error without a suitable hard copy (paper) proof submitted.

Proofs For best results, supply a hard copy of a high quality, color proof for color matching. Proofs sent from Marin Magazine are low-res PDFs to be used as review for placement and copy changes only.

2/3

VERTICAL1/3 V

1/2 HORIZONTAL

1/3 SQUARE

FULL PAGE

BLEED

SAFETY

* Not all ad sizes available in all sections.

MAGAZINE SIZE

WIDTH X HEIGHT

Trim Size 9” x 10.75”

Safety from Trim .25” on all sides

Bleed .125” on all sides

Binding Method Perfect

AD SIZES*

WIDTH X HEIGHT

Spread

Create as a 2 page document, using sizes for Full Page. Avoid crossovers whenever possible.

Full Page (interior & covers)

Trim 9 x 10.75

Live area 8.5 x 10.25

Bleed area 9.25 x 11

Fractionals

2/3 Page Vert 5.125 x 9.625

1/3 Page Vert 2.5 x 9.625

1/2 Page Horizontal 7.875 x 4.75

1/4 Page Square 3.875 x 4.75

1/3 Page Square 5.125 x 4.75

➺ Send advertising materials to:Marin Magazine, Attn: ProductionOne Harbor Drive, Suite 208Sausalito, CA 94965415.332.4800, ext. 111production@marinmagazine.com

FTP INFO

Visit from any browser: https://files.marinmagazine.com

User ID: marinftp

Password: marin1

Select: “Advertising Files”

Select: “Upload Files” from menu on left

Follow on-screen instructions. No FTP software is necessary.

MAGA ZINE

materialSpecs – FTP INFO

FTP INSTRUCTIONS

➺ Send advertising materials to:Marin Magazine, Attn: ProductionOne Harbor Drive, Suite 208Sausalito, CA 94965415.332.4800, ext. 111production@marinmagazine.com

Compress large files/folders Compress file(s)/or folders using Stuffit for Macs or WinZip for PCs into .sit or .zip files. This step is not required, but can shorten upload/download time.

Use simple file names Avoid spaces and non-letter characters, such as *&#!^%+><, in file names. Use hyphens (-) or underscores ( _ ) when necessary.

Place into correct folder Place advertising materials into ADVERTISING, editorial materials into EDITORIAL.

FTP site does not require FTP software. FTP programs such as Cyberduck, Fetch or Transmit are no longer necessary. File sharing sites such as DropBox or YouSendIt.com are also not needed.

Send production an email - once upload is complete After completing file upload, send an email to: production@marinmagazine.com to confirm receipt of your file(s).

Thank you.

FTP INFO

Visit from any browser: https://files.marinmagazine.com

User ID: marinftp

Password: marin1

Select: “Advertising Files”

Select: “Upload Files” from menu on left

Follow on-screen instructions. No FTP software is necessary.