Is Print Really Dying?
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Is Print Really Dying? Facts, Figures and Findings (based in US)
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Is Print Really Dying?. Facts, Figures and Findings (based in US). Top 10 Daily Newspapers. Wall Street Journal USA Today New York Times New York Daily News Los Angeles Times San Jose Mercury News New York Post Washington Post Chicago Tribune Dallas Morning News. The Numbers. - PowerPoint PPT Presentation
Transcript of Is Print Really Dying?
Is Print Really Dying?Facts, Figures and Findings (based in US)
Top 10 Daily Newspapers• Wall Street Journal• USA Today• New York Times• New York Daily News• Los Angeles Times• San Jose Mercury News• New York Post• Washington Post• Chicago Tribune• Dallas Morning News
The Numbers
2001 2003 2005 2007 2009 2011132013401360138014001420144014601480
No. of daily newspapers in US (2001 – 2011)
Newspapers
According to Pew Research Centre, only 33% of consumers would miss their local newspaper if it closed.
Money Matters
Digital
Local
TVCab
le
Newspa
pers
Magazi
nes
-15-10-505
101520 16.6
10.15.4
-5.9-10.4
Change in Ad Revenues (2011 – 2012) [%]
Revenue
Graying of Readership
18-24 25-29 30-39 40-49 50-64 65 Plus
0102030405060
6 10 12 16
30
48
Newspaper Readership By Age in 2013 (%)
Readership
Over the years
2002 2004 2006 2008 20100
10
20
30
40
50
60
70 63 60 5954
49 49
Readership over the years (%)
Readership
Readership by Education
2005 2006 2007 2008 2009 2010 20110
1020304050607080
High schoolGraduatePost graduate
Far and wide
2001 2003 2005 2007 2009 2011
0
10,000
20,000
30,000
40,000
50,000
60,000 55,578 55,185 53,34550,742
45,653 44,421
Circulation of newspapers by year (000)
Circulation
Findings
While ad revenues and investment in the print media depict a steady deadline, the circulation of newspapers is still not at a dangerous low.
Proponents of print media claim that print isn’t dying, it’s evolving.
Nonetheless, an increasing number of print readers continue to be older than 45 years old while people in the 18-24 age category prefer to consume news digitally.
References
Pew Research Centre [www.pewresearch.org] State of the Media [www.stateofthemedia.org]
Riffat RashidBSMS 6BMultimedia Journalism
