Is Link Building Sabotaging your Search Rankings? - slides

#123webinar | @webmarketing123

Is Link Building Sabotaging Your

Search Rankings?

Tuesday, April 15th 20141PM ET/ 10AM PT


1. Who’s the presenter?

2. Can I ask questions?

3. Can I have a copy of the slides?

Tweet @webmarketing123 or use #123webinar.

Yes! Email [email protected].

4. How do I get a live site analysis?

Chat us your website and top 2 keywords.

#123webinar | @webmarketing123 3\

Our agency builds cutting-edge digital demand gen strategies.

Search Engine Optimization

Website Redesign

Paid Search & Display

Content Creation

Top 500 Fastest

Growing Private

US Companies.


1 Is Link Building Dead?Inside the Link Building Debate

2 The New SEO BlueprintActionable Tips to Secure Your Search Rankings

3 Bounce Back from a Google PenaltyEssential Steps to Recovery

4 Live Site AnalysesGet a 2nd Opinion on Digital Marketing Strategy

On the Agenda


/ Is Link Building Dead?

There are 300M+ results for “Is Link Building Dead?”

Yes, link building is dead.

Viva link building!

Focus on content & links will come

naturally.

#123webinar | @webmarketing123 6

So, is link building dead?



No. Links still matter.

But, the rules have changed.


April ‘12Penguin Update

May ‘13Penguin 2.0


Feb. ‘14Link Removal Test

Jan. ‘14

Uptick in Manual Link Penalty Announcements

LINKS

Jan. ‘14

“Stick a Fork in it, Guest Blogging is Done.”- Matt Cutts

The evolution of link building.


Chasing after as many as links as

possible, relevant or not!

Building a relevant diverse link portfolio with:

- Quality content & Syndication Plan

- Business Listings

- Partnerships (Distributors & Sister Sites)

- Social Media (G+ Profile Link)

Quality

Link building then. Link building now.







On the Agenda


Today’s Ranking Match:

13 years in business 4 years in business

120 employees 18 employees

$180M Revenue $4.7M Revenue

Google search “online dating”

/ New SEO Blueprint

VS.


/ New SEO Blueprint

On-page optimization (Results listing)


On-page optimization (Website Copy)

/ New SEO Blueprint


/ New SEO Blueprint

Don’t ditch links for content alone.

Example eHarmony Anchor Text


/ New SEO Blueprint

Don’t ditch links for content alone.

Example OkCupid Anchor Text

#123webinar | @webmarketing123 #123webinar | @webmarketing123

What types of links are they doing?!?!

Blogs: http://larry-bernard.blogspot.com/

Huffington Post: http://www.huffingtonpost.com/2012/02/06/online-dating-common-couples-meet_n_1257243.html

Hubpages: http://hubpages.com/hub/How-to-Find-a-Date-Online


/ New SEO Blueprint

Reminder: Don’t ditch links for content alone.

Example


Higher

CTR

15-20%

Maybe 6-7%


Who are your competitors?

• Top online competitors

• A couple of keywords you want to rank for

• Your top online digital challenges


/ New SEO Blueprint

“At its best, good link

building is indistinguishable

from good marketing.”

Cyrus ShepardContent Marketer, Moz

Keep building links. It’s an essential part of content marketing for SEO.

Final Verdict



2 The New SEO Blueprint Actionable Tips to Secure Your Search Rankings



On the Agenda


So, you’ve been hit by a Google Penalty.

Don’t panic & don’t rush!

/ Steps to Penalty Recovery


First, identify the penalty.

Manual Penalty Algorithmic Penalty

Message from Google in Webmaster Tools account.

Does drop in organic traffic coincide with algorithm updates?

Moz’s Google Algorithm Change History is a great resource.

Source: Search Engine Watch; Google Unnatural Links Manual Penalty: A Recovery Guide



Launch your manual penalty game plan.


2

3

Get a list of your inbound links from Google Webmaster Tools.

Ask the link source to remove the link.

Use the Google disavow tool on all bad links.

Conduct a link profile audit to identify bad links.

1

4

Resubmit your site for Google reconsideration.5


Get a 2nd opinion on your link building strategy.

Sign up for a free consultation!

Live Site Analysis Up Next!

Let’s Talk! Mike Turner, Director of Business Development

e: [email protected] t: 800. 619. 1570

Source: Synecore, “10 Examples of Amazing Responsive Design”






On the Agenda


LIVE SITE ANALYSES

Is Link Building Sabotaging your Search Rankings? - slides

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Transcript of Is Link Building Sabotaging your Search Rankings? - slides