WE’RE GOING FROM A SOCIAL MEDIA DRIVEN ERA

TO THE COLLABORATIVE ECONOMY

ERA

1ST PHASE: BRAND EXPERIENCE ERA ONE WAY, ONE TIME, ONE PLACE, ONE DEVICE

1

2ND PHASE: USER EXPERIENCE ERA ATAWAD (ANY TIME, ANY WHERE, ANY DEVICE)

2

3RD PHASE: COLLABORATIVE ECONOMY ERA ATAWAD+ANYONE

3

THAT LEADS TO THE COLLABORATIVE

ECONOMY

COLLABORATION MAKES YOUR IDEAS BETTER

1

IDEAS ARE MEANT TO BE HACKED

2

COLLABORATIVE DOESN’T MEAN (NECESSARILY) FREE

3

COMMUNITIES ARE NOT OWNED 4

CRAFTMANSHIP REQUIRES TOOLS, RESSOURCES & METHODS

5

A QUEST FOR SOCIAL IMPACT 6

INTERACTIVE STORYTELLING IS R&D

(THUS FAILURE IS COOL)