Dettol Newsfeed SmartApps Case Study - Interactive Facebook Newsfeed apps
Is Facebook Newsfeed the new "Prime Time"?
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Transcript of Is Facebook Newsfeed the new "Prime Time"?
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IS FACEBOOK NEWSFEED THE NEW PRIME TIME?
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1.2b
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from “How Are You”
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…to “Where Are You”
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Is facebookNewsfeed the New Prime Time?
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Let me think about it…
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Digital Advertising: 47,5% of total spending expected this year
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Every day, more time is spent on Facebook than anywhere else online
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Facebook YouTube Yahoo! Google Pinterest Instagram Twitter Microsoft
Ave
rage
Dai
ly M
inu
tes
Desktop Time Spent
Source: comScore Key Measure, US Desktop, April 2013
18%of all time spent on the desktop
Internet every day
Facebook is
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14 x dailyAn average user is checking
Facebook mobile app
Raport IDC Always Connected, marzec 2013 r.
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Did you know you can reach
~ 2,5 M peopleeveryday?
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it’s complicated…
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You live in interesting
times…
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Mad Men's Ken Cosgrove and Harry Crane stumble upon a MacBook Pro about 40 years before its time.
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If Prime Time
is like a date
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Newsfeed is like knowing
where he hangs out
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Time has not the same meaning any more
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