IS 202 KOREAN CINEMA Instructors: Dr. Antoine...

53
2013 International Summer Session in Korean & Asian Studies http://summer.hufs.ac.kr IS 202 KOREAN CINEMA 2013 International Summer Session in Korean and East Asian Studies Instructors: Dr. Antoine Coppola Room: TBA Schedule: Specific schedule to be announced Korean Cinema Workshop Professor Antoine Coppola In this workshop, we will understand Korean cinema through cinematographic practices. Based on famous Korean movies, we will remake some outstanding scenes. Students will choose some sequences of a famous Korean movie and then they will draw the storyboard and remake the sequences (supervised by the professor). HISTORICAL OVERVIEW OF KOREAN CINEMA 1- The beginning of Korean Cinema under Japanese colonization 2- North Korean Cinema and South Korean cinema in the 1950's and 1960's 3- "Sex-Screen and Sport" in South Korea, "quotaquickies" and melodrama aesthetic under military control until the end of the 1980's 4- The first New Wave of the Korean cinema : Park Kwang-su, Jang Sun-woo, Hwang Kiu-dok, Lee Myong-se, Bae Young-gyun, etc. 5- The end of the 1990's and the new market : Blockbusters and genre movies (from Jiri to Taeguki) 6- The second New Wave and the Hallyu in the 2000's 7- The post Hallyu era : Korean movies today between "auteurs" movies (Kim Ki-duk, Lee Chang-dong, Hong Sang-soo) and an industry in crisis. The process : 1. Understanding some great Korean movies (specificity or not) 2. Making synergistic groups (some good scriptwriters, story-boarders, actors, cameraman and camerawoman etc.)

Transcript of IS 202 KOREAN CINEMA Instructors: Dr. Antoine...

Page 1: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 202 KOREAN CINEMA

2013 International Summer Session in Korean and East Asian Studies

Instructors Dr Antoine Coppola

Room TBA

Schedule Specific schedule to be announced

Korean Cinema Workshop Professor Antoine Coppola

In this workshop we will understand Korean cinema through cinematographic practices Based on

famous Korean movies we will remake some outstanding scenes Students will choose some

sequences of a famous Korean movie and then they will draw the storyboard and remake the

sequences (supervised by the professor)

HISTORICAL OVERVIEW OF KOREAN CINEMA

1- The beginning of Korean Cinema under Japanese colonization

2- North Korean Cinema and South Korean cinema in the 1950s and 1960s

3- Sex-Screen and Sport in South Korea quotaquickies and melodrama aesthetic under

military control until the end of the 1980s

4- The first New Wave of the Korean cinema Park Kwang-su Jang Sun-woo

Hwang Kiu-dok Lee Myong-se Bae Young-gyun etc

5- The end of the 1990s and the new market Blockbusters and genre movies

(from Jiri to Taeguki)

6- The second New Wave and the Hallyu in the 2000s

7- The post Hallyu era Korean movies today between auteurs movies

(Kim Ki-duk Lee Chang-dong Hong Sang-soo) and an industry in crisis

The process

1 Understanding some great Korean movies (specificity or not)

2 Making synergistic groups (some good scriptwriters story-boarders actors cameraman and

camerawoman etc)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

3 A Choice (3 4 10) of famous scenes available to remake (provided by students themselves and

by the professor Democratic final decision)

4 An introduction to cinematographic techniques (story telling story-boarding camera work sound

work lighting work editing work) A short but efficient introduction to cinema techniques

and vocabulary (camera work digital editing sound recording lighting etc)

5 Preparation of the shooting (cast locations etc) Discovering Korea and Korean people reactions

while making a movie

6 Each group shoot their own remake (a sequence of a famous Korean movie)

7 Editing session (editing the film itself and some of the most funny poetic or meaningful making-

of

8 Screening (The short movies of each groups will be screened during the closing ceremony of the

Summer session) Voice vote

Notes

Students do not need any cinematographic knowledge The workshop (the professor) will provide

them the basic surviving techniques they have to know

Equipments will be provided by the HUFS ISS

Up on the scenes to shoot be ready to some (few) extra times put of standard class schedule

Assessment

10 Attendance - 20 Interview - 70 Workshop participation

2013 International Summer Session in Korean amp Asian Studies

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IS 203 Korean Music amp Performing Arts HUFS-ISS Summer 2013 Kim Yu Seok

Mon-Thu

The reader will be available ISS Office at HUFS MP3 listening files will be available on Google

documents for download

One Performance Review (10)

One two-page review to be written about the concert at the National Center for Korean Traditional Music

we will attend on July 16th

The review is due on Monday July 23

The performance review is a descriptive and critical review of a concert performance All students must

attend and write two reviews of Korean music concerts The review should mention the date and location

of the presentation instruments used repertoire played a description of the audience and kinds of

interaction with the audience It is very important to relate your description and observations to topics

discussed in class Your impressions and evaluative comments are also important

The reports must be typed double-spaced on white (or light) paper using standard typeface (please no

script or fancy typeface) Use one-inch margins around the text The quality of written communication is

part of the evaluation for each writing assignment Your essays must be carefully edited for typos

and grammatical errors they should appear clean and neat

Two Exams (25 each)

Exams will focus on listening and general comprehension of the materials presented in class and in

assigned reading and listening materials No make-up exams will be administered unless

prior arrangements are made or emergency situations arise

Presentation (10)

There will be a presentation (on your own topic) on current Korean music culture

Attendance and Participation (30)

Attendance at lectures is essential We expect you to be actively engaged in lectures and discussions Each

day one student will be expected to do an oral presentation about the readings Students are also

expected to be prepared to discuss listening examples Please feel free to ask questions when you dont

understand something in the readings or lectures

Grading Guidelines

Exams 50

Performance Review 10

Attendance and Participation 30

Presentation 10

Part I Court Folk and New Instrumental

Week 1

Orientation and Introduction

Definition Boundary Terms of Korean Music

History and Musical Traditions of Korea

Read Lee Byong Won ldquoHistoryrdquo (5-11 Music of Korea)

Korean Traditional Instruments

2013 International Summer Session in Korean amp Asian Studies

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Read Killick Andrew ldquoMusical Instruments of Koreardquo (821-832 Garland Encyclopedia of World

Music)

Suggested Weekend Concerts TBA

Week 2

Music of the Court Classical Instrumental Music Hyangak and Chŏngak

Read So Inhwa ldquoCourt Musicrdquo (13-29 Music of Korea)

Kim Hee-sun ldquoClassical Music Instrumentalrdquo (49-63 Music of Korea)

Listen 1 Hyang-ak Sujech‟on [수제천 壽霽天]

2 Chŏngak Yŏngsan hoesang [영산회상 靈山會相]

3 Aak Jongmyo-jereak [종묘제례악] Munmyo-jeryeak

[문묘제례악 文廟祭禮樂 ndash Confucian Temple Music]

Folk Instrumental Sanjo and Sinawi

Read Howard Keith ldquoProfessional Music Instrumentalrdquo (127-143 Music of Korea)

Listen 4 Ji Aeri Kayagucircm Sanjo

5 Seo Yong-socirck Daegucircm Sanjo

6 Sinawi

Folk Instrumental P‟ungmul and Samulnori

Read Hesselink Nathan ldquoFolk Music Instrumentalrdquo (93-104 Music of Korea)

Listen 7 Samulnori Utdari-p‟ungmul

Video ldquoWang-eui namja [The King and the Clown]rdquo (excerpts)

Folk Religion Shaman Music

Read Lee Yong-shik ldquoReligious Music Shamanismrdquo (159-170 Music of Korea)

Listen 8 ldquoKamanggorirdquo in Seoul Saenamgut

Suggested Weekend Concerts TBA

Week 3

New Instrumental Music

Read Byeon Gyeweon ldquoContemporary Korean Musicrdquo

Listen 9 ldquoSinforniardquo (Sagye) (from Sagye‟s first album)

10 Orchestral Piece

11 Kang Eunil‟s haegum

Video ldquo21st Century Korean Musicrdquo (excerpts)

Performance review due

Exam I (Court Folk New Instrumental)

Part II Vocal Music and Dance

Poetry and Sound I Kagok Sijo and Kasa

Read Hae-kyung Um ldquoClassical Vocal Music Gagok Gasa and Sijordquo 31-47

Listen 12 Kagok (Kyemŏn-jo) P‟yŏngsudaeyŏp [계면조 평수대엽] by Yi

Dong-gyu (male performer)

13 Sijo Ch‟ŏng salli [청산리] by Yi Jun-a

14 Contemporary Sijo ldquoThe Misty Morningrdquo from Sijo Walking

Metro by Moon Hyun

Poetry and Sound II

2013 International Summer Session in Korean amp Asian Studies

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In-class lecture demonstration

Suggested Weekend Concerts TBA

Week 4

Folk Songs I

Read Inok Paek ldquoFolk Music Vocalrdquo 65-91

Listen 19 Chocircn Hwa-ja Kangwon-do Arirang

20 Kim Young Yim Kangwon-do Arirang

21 Nang-Nang Kangwon-do Arirang

Folk Songs II

Folk Music Workshop

P‟ansori I Introduction and Emotional Expression

Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125

Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo

16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo

17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo

18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo

In-class lecture-demonstration

P‟ansori II

Movie ldquoChunhyangdeonrdquo

Week 5 Religious Music Buddhist Chant Songs

Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157

Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk

Park Il-cho (Chi hun)

Court and Folk Dances

Dance Workshop

Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29

Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo

Video ldquoSinpannoreumrdquo

Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)

24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo

Exam II (Vocal Music and Dance)

Presentations

2013 International Summer Session in Korean amp Asian Studies

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Preliminary Syllabus

The Dynamic Korean Economy - IS 301

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash August 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and

the country depended on foreign assistance to survive Today a little more than five decades later Korea

has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology

a leader in many fields and a model for other countries‟ economic development

This course will explore factors that have contributed to Korea‟s amazing economic growth Students will

also study some key industries that fuel the economy and learn about the strategies some Korean

companies and industries have used to become global leaders

The course will include visits to Korean industrial and business sites so students can see how business is

done in Korea and can learn about some differences in business practices between Korea and other

countries Students also will work in teams to research a particular industry and a particular company or

regional target market

------------------------------------------------------------------------------------------------------------

Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State

Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings

participate in class discussions and take exams Students will also prepare team presentations on a Key

Industry and on a specific Company or Market Region The team presentations will be presented orally to

the class and also submitted on paper

Examinations You will have two exams ndash one in the middle of the course and one in the last week It is

also possible to have quizzes on daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit

report as follows The total points may possibly be increased or decreased at the instructor‟s option Please

note that class attendance is extremely important Students will lose two points for any absence

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Key Industry 30 points possible

Team presentation on a Company or Market Region 30 points possible

Site visit report 20 points

possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points

possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 About readings and Assignments

Prepare by doing assigned reading

1 Why study the Korean economy (A visit to Panama)

2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy

isolationist policies Confucian setting

3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)

4 Liberation the Korean War and the Syngman Rhee years

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory

(This field trip is required for IS301 students)

Visit Coal Museum at Boryeong (tentative)

Week 2

Prepare by doing assigned reading

2013 International Summer Session in Korean amp Asian Studies

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1 General Park Chung Hee gains power the problem of legitimacy

2 From post-war devastation to the world‟s 11th

largest economy The impact of Park

Chung Hee How politics and the economy interact

3 How the Chaebols grew ndash the relationship between business and government

4 How the government managed the economy

Prepare by doing assigned reading

1 The influence of Confucianism

2 The problem of Rising Expectations

3 The 1997 economic collapse How politics and the economy interact ndash again

4 The IMF era ndash restructuring the Chaebols

Prepare by doing assigned reading

1 New strategies Free Trade Agreements New Growth Engines

2 Some characteristics of Korean business

3 Korean communication styles

4 Who‟s who in brands

Prepare by doing assigned reading

1 Review for Exam 1

2 Guest speaker (tentative)

Exam 1

430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south

Seoul This field trip is required for IS301 students

Week 3

Prepare by doing assigned reading for each day

1 Introduce team research assignment 1 ndash Key Industries

2 Learn about some of Korea‟s global industries

1 The Amazing Korean Auto Industry

2 Innovative Korea becomes the biggest Shipbuilder in the world then is

challenged

3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building

4 Nuclear power ndash selling energy to the Middle East

5 Dongdaemun Fashion Market ndash where designers and buyers interact

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

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Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

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Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 2: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

3 A Choice (3 4 10) of famous scenes available to remake (provided by students themselves and

by the professor Democratic final decision)

4 An introduction to cinematographic techniques (story telling story-boarding camera work sound

work lighting work editing work) A short but efficient introduction to cinema techniques

and vocabulary (camera work digital editing sound recording lighting etc)

5 Preparation of the shooting (cast locations etc) Discovering Korea and Korean people reactions

while making a movie

6 Each group shoot their own remake (a sequence of a famous Korean movie)

7 Editing session (editing the film itself and some of the most funny poetic or meaningful making-

of

8 Screening (The short movies of each groups will be screened during the closing ceremony of the

Summer session) Voice vote

Notes

Students do not need any cinematographic knowledge The workshop (the professor) will provide

them the basic surviving techniques they have to know

Equipments will be provided by the HUFS ISS

Up on the scenes to shoot be ready to some (few) extra times put of standard class schedule

Assessment

10 Attendance - 20 Interview - 70 Workshop participation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 203 Korean Music amp Performing Arts HUFS-ISS Summer 2013 Kim Yu Seok

Mon-Thu

The reader will be available ISS Office at HUFS MP3 listening files will be available on Google

documents for download

One Performance Review (10)

One two-page review to be written about the concert at the National Center for Korean Traditional Music

we will attend on July 16th

The review is due on Monday July 23

The performance review is a descriptive and critical review of a concert performance All students must

attend and write two reviews of Korean music concerts The review should mention the date and location

of the presentation instruments used repertoire played a description of the audience and kinds of

interaction with the audience It is very important to relate your description and observations to topics

discussed in class Your impressions and evaluative comments are also important

The reports must be typed double-spaced on white (or light) paper using standard typeface (please no

script or fancy typeface) Use one-inch margins around the text The quality of written communication is

part of the evaluation for each writing assignment Your essays must be carefully edited for typos

and grammatical errors they should appear clean and neat

Two Exams (25 each)

Exams will focus on listening and general comprehension of the materials presented in class and in

assigned reading and listening materials No make-up exams will be administered unless

prior arrangements are made or emergency situations arise

Presentation (10)

There will be a presentation (on your own topic) on current Korean music culture

Attendance and Participation (30)

Attendance at lectures is essential We expect you to be actively engaged in lectures and discussions Each

day one student will be expected to do an oral presentation about the readings Students are also

expected to be prepared to discuss listening examples Please feel free to ask questions when you dont

understand something in the readings or lectures

Grading Guidelines

Exams 50

Performance Review 10

Attendance and Participation 30

Presentation 10

Part I Court Folk and New Instrumental

Week 1

Orientation and Introduction

Definition Boundary Terms of Korean Music

History and Musical Traditions of Korea

Read Lee Byong Won ldquoHistoryrdquo (5-11 Music of Korea)

Korean Traditional Instruments

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Read Killick Andrew ldquoMusical Instruments of Koreardquo (821-832 Garland Encyclopedia of World

Music)

Suggested Weekend Concerts TBA

Week 2

Music of the Court Classical Instrumental Music Hyangak and Chŏngak

Read So Inhwa ldquoCourt Musicrdquo (13-29 Music of Korea)

Kim Hee-sun ldquoClassical Music Instrumentalrdquo (49-63 Music of Korea)

Listen 1 Hyang-ak Sujech‟on [수제천 壽霽天]

2 Chŏngak Yŏngsan hoesang [영산회상 靈山會相]

3 Aak Jongmyo-jereak [종묘제례악] Munmyo-jeryeak

[문묘제례악 文廟祭禮樂 ndash Confucian Temple Music]

Folk Instrumental Sanjo and Sinawi

Read Howard Keith ldquoProfessional Music Instrumentalrdquo (127-143 Music of Korea)

Listen 4 Ji Aeri Kayagucircm Sanjo

5 Seo Yong-socirck Daegucircm Sanjo

6 Sinawi

Folk Instrumental P‟ungmul and Samulnori

Read Hesselink Nathan ldquoFolk Music Instrumentalrdquo (93-104 Music of Korea)

Listen 7 Samulnori Utdari-p‟ungmul

Video ldquoWang-eui namja [The King and the Clown]rdquo (excerpts)

Folk Religion Shaman Music

Read Lee Yong-shik ldquoReligious Music Shamanismrdquo (159-170 Music of Korea)

Listen 8 ldquoKamanggorirdquo in Seoul Saenamgut

Suggested Weekend Concerts TBA

Week 3

New Instrumental Music

Read Byeon Gyeweon ldquoContemporary Korean Musicrdquo

Listen 9 ldquoSinforniardquo (Sagye) (from Sagye‟s first album)

10 Orchestral Piece

11 Kang Eunil‟s haegum

Video ldquo21st Century Korean Musicrdquo (excerpts)

Performance review due

Exam I (Court Folk New Instrumental)

Part II Vocal Music and Dance

Poetry and Sound I Kagok Sijo and Kasa

Read Hae-kyung Um ldquoClassical Vocal Music Gagok Gasa and Sijordquo 31-47

Listen 12 Kagok (Kyemŏn-jo) P‟yŏngsudaeyŏp [계면조 평수대엽] by Yi

Dong-gyu (male performer)

13 Sijo Ch‟ŏng salli [청산리] by Yi Jun-a

14 Contemporary Sijo ldquoThe Misty Morningrdquo from Sijo Walking

Metro by Moon Hyun

Poetry and Sound II

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

In-class lecture demonstration

Suggested Weekend Concerts TBA

Week 4

Folk Songs I

Read Inok Paek ldquoFolk Music Vocalrdquo 65-91

Listen 19 Chocircn Hwa-ja Kangwon-do Arirang

20 Kim Young Yim Kangwon-do Arirang

21 Nang-Nang Kangwon-do Arirang

Folk Songs II

Folk Music Workshop

P‟ansori I Introduction and Emotional Expression

Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125

Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo

16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo

17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo

18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo

In-class lecture-demonstration

P‟ansori II

Movie ldquoChunhyangdeonrdquo

Week 5 Religious Music Buddhist Chant Songs

Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157

Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk

Park Il-cho (Chi hun)

Court and Folk Dances

Dance Workshop

Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29

Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo

Video ldquoSinpannoreumrdquo

Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)

24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo

Exam II (Vocal Music and Dance)

Presentations

2013 International Summer Session in Korean amp Asian Studies

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Preliminary Syllabus

The Dynamic Korean Economy - IS 301

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash August 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and

the country depended on foreign assistance to survive Today a little more than five decades later Korea

has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology

a leader in many fields and a model for other countries‟ economic development

This course will explore factors that have contributed to Korea‟s amazing economic growth Students will

also study some key industries that fuel the economy and learn about the strategies some Korean

companies and industries have used to become global leaders

The course will include visits to Korean industrial and business sites so students can see how business is

done in Korea and can learn about some differences in business practices between Korea and other

countries Students also will work in teams to research a particular industry and a particular company or

regional target market

------------------------------------------------------------------------------------------------------------

Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State

Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings

participate in class discussions and take exams Students will also prepare team presentations on a Key

Industry and on a specific Company or Market Region The team presentations will be presented orally to

the class and also submitted on paper

Examinations You will have two exams ndash one in the middle of the course and one in the last week It is

also possible to have quizzes on daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit

report as follows The total points may possibly be increased or decreased at the instructor‟s option Please

note that class attendance is extremely important Students will lose two points for any absence

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Key Industry 30 points possible

Team presentation on a Company or Market Region 30 points possible

Site visit report 20 points

possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points

possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 About readings and Assignments

Prepare by doing assigned reading

1 Why study the Korean economy (A visit to Panama)

2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy

isolationist policies Confucian setting

3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)

4 Liberation the Korean War and the Syngman Rhee years

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory

(This field trip is required for IS301 students)

Visit Coal Museum at Boryeong (tentative)

Week 2

Prepare by doing assigned reading

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

1 General Park Chung Hee gains power the problem of legitimacy

2 From post-war devastation to the world‟s 11th

largest economy The impact of Park

Chung Hee How politics and the economy interact

3 How the Chaebols grew ndash the relationship between business and government

4 How the government managed the economy

Prepare by doing assigned reading

1 The influence of Confucianism

2 The problem of Rising Expectations

3 The 1997 economic collapse How politics and the economy interact ndash again

4 The IMF era ndash restructuring the Chaebols

Prepare by doing assigned reading

1 New strategies Free Trade Agreements New Growth Engines

2 Some characteristics of Korean business

3 Korean communication styles

4 Who‟s who in brands

Prepare by doing assigned reading

1 Review for Exam 1

2 Guest speaker (tentative)

Exam 1

430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south

Seoul This field trip is required for IS301 students

Week 3

Prepare by doing assigned reading for each day

1 Introduce team research assignment 1 ndash Key Industries

2 Learn about some of Korea‟s global industries

1 The Amazing Korean Auto Industry

2 Innovative Korea becomes the biggest Shipbuilder in the world then is

challenged

3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building

4 Nuclear power ndash selling energy to the Middle East

5 Dongdaemun Fashion Market ndash where designers and buyers interact

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 3: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 203 Korean Music amp Performing Arts HUFS-ISS Summer 2013 Kim Yu Seok

Mon-Thu

The reader will be available ISS Office at HUFS MP3 listening files will be available on Google

documents for download

One Performance Review (10)

One two-page review to be written about the concert at the National Center for Korean Traditional Music

we will attend on July 16th

The review is due on Monday July 23

The performance review is a descriptive and critical review of a concert performance All students must

attend and write two reviews of Korean music concerts The review should mention the date and location

of the presentation instruments used repertoire played a description of the audience and kinds of

interaction with the audience It is very important to relate your description and observations to topics

discussed in class Your impressions and evaluative comments are also important

The reports must be typed double-spaced on white (or light) paper using standard typeface (please no

script or fancy typeface) Use one-inch margins around the text The quality of written communication is

part of the evaluation for each writing assignment Your essays must be carefully edited for typos

and grammatical errors they should appear clean and neat

Two Exams (25 each)

Exams will focus on listening and general comprehension of the materials presented in class and in

assigned reading and listening materials No make-up exams will be administered unless

prior arrangements are made or emergency situations arise

Presentation (10)

There will be a presentation (on your own topic) on current Korean music culture

Attendance and Participation (30)

Attendance at lectures is essential We expect you to be actively engaged in lectures and discussions Each

day one student will be expected to do an oral presentation about the readings Students are also

expected to be prepared to discuss listening examples Please feel free to ask questions when you dont

understand something in the readings or lectures

Grading Guidelines

Exams 50

Performance Review 10

Attendance and Participation 30

Presentation 10

Part I Court Folk and New Instrumental

Week 1

Orientation and Introduction

Definition Boundary Terms of Korean Music

History and Musical Traditions of Korea

Read Lee Byong Won ldquoHistoryrdquo (5-11 Music of Korea)

Korean Traditional Instruments

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Read Killick Andrew ldquoMusical Instruments of Koreardquo (821-832 Garland Encyclopedia of World

Music)

Suggested Weekend Concerts TBA

Week 2

Music of the Court Classical Instrumental Music Hyangak and Chŏngak

Read So Inhwa ldquoCourt Musicrdquo (13-29 Music of Korea)

Kim Hee-sun ldquoClassical Music Instrumentalrdquo (49-63 Music of Korea)

Listen 1 Hyang-ak Sujech‟on [수제천 壽霽天]

2 Chŏngak Yŏngsan hoesang [영산회상 靈山會相]

3 Aak Jongmyo-jereak [종묘제례악] Munmyo-jeryeak

[문묘제례악 文廟祭禮樂 ndash Confucian Temple Music]

Folk Instrumental Sanjo and Sinawi

Read Howard Keith ldquoProfessional Music Instrumentalrdquo (127-143 Music of Korea)

Listen 4 Ji Aeri Kayagucircm Sanjo

5 Seo Yong-socirck Daegucircm Sanjo

6 Sinawi

Folk Instrumental P‟ungmul and Samulnori

Read Hesselink Nathan ldquoFolk Music Instrumentalrdquo (93-104 Music of Korea)

Listen 7 Samulnori Utdari-p‟ungmul

Video ldquoWang-eui namja [The King and the Clown]rdquo (excerpts)

Folk Religion Shaman Music

Read Lee Yong-shik ldquoReligious Music Shamanismrdquo (159-170 Music of Korea)

Listen 8 ldquoKamanggorirdquo in Seoul Saenamgut

Suggested Weekend Concerts TBA

Week 3

New Instrumental Music

Read Byeon Gyeweon ldquoContemporary Korean Musicrdquo

Listen 9 ldquoSinforniardquo (Sagye) (from Sagye‟s first album)

10 Orchestral Piece

11 Kang Eunil‟s haegum

Video ldquo21st Century Korean Musicrdquo (excerpts)

Performance review due

Exam I (Court Folk New Instrumental)

Part II Vocal Music and Dance

Poetry and Sound I Kagok Sijo and Kasa

Read Hae-kyung Um ldquoClassical Vocal Music Gagok Gasa and Sijordquo 31-47

Listen 12 Kagok (Kyemŏn-jo) P‟yŏngsudaeyŏp [계면조 평수대엽] by Yi

Dong-gyu (male performer)

13 Sijo Ch‟ŏng salli [청산리] by Yi Jun-a

14 Contemporary Sijo ldquoThe Misty Morningrdquo from Sijo Walking

Metro by Moon Hyun

Poetry and Sound II

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

In-class lecture demonstration

Suggested Weekend Concerts TBA

Week 4

Folk Songs I

Read Inok Paek ldquoFolk Music Vocalrdquo 65-91

Listen 19 Chocircn Hwa-ja Kangwon-do Arirang

20 Kim Young Yim Kangwon-do Arirang

21 Nang-Nang Kangwon-do Arirang

Folk Songs II

Folk Music Workshop

P‟ansori I Introduction and Emotional Expression

Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125

Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo

16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo

17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo

18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo

In-class lecture-demonstration

P‟ansori II

Movie ldquoChunhyangdeonrdquo

Week 5 Religious Music Buddhist Chant Songs

Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157

Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk

Park Il-cho (Chi hun)

Court and Folk Dances

Dance Workshop

Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29

Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo

Video ldquoSinpannoreumrdquo

Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)

24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo

Exam II (Vocal Music and Dance)

Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

The Dynamic Korean Economy - IS 301

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash August 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and

the country depended on foreign assistance to survive Today a little more than five decades later Korea

has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology

a leader in many fields and a model for other countries‟ economic development

This course will explore factors that have contributed to Korea‟s amazing economic growth Students will

also study some key industries that fuel the economy and learn about the strategies some Korean

companies and industries have used to become global leaders

The course will include visits to Korean industrial and business sites so students can see how business is

done in Korea and can learn about some differences in business practices between Korea and other

countries Students also will work in teams to research a particular industry and a particular company or

regional target market

------------------------------------------------------------------------------------------------------------

Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State

Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings

participate in class discussions and take exams Students will also prepare team presentations on a Key

Industry and on a specific Company or Market Region The team presentations will be presented orally to

the class and also submitted on paper

Examinations You will have two exams ndash one in the middle of the course and one in the last week It is

also possible to have quizzes on daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit

report as follows The total points may possibly be increased or decreased at the instructor‟s option Please

note that class attendance is extremely important Students will lose two points for any absence

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Key Industry 30 points possible

Team presentation on a Company or Market Region 30 points possible

Site visit report 20 points

possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points

possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 About readings and Assignments

Prepare by doing assigned reading

1 Why study the Korean economy (A visit to Panama)

2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy

isolationist policies Confucian setting

3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)

4 Liberation the Korean War and the Syngman Rhee years

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory

(This field trip is required for IS301 students)

Visit Coal Museum at Boryeong (tentative)

Week 2

Prepare by doing assigned reading

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

1 General Park Chung Hee gains power the problem of legitimacy

2 From post-war devastation to the world‟s 11th

largest economy The impact of Park

Chung Hee How politics and the economy interact

3 How the Chaebols grew ndash the relationship between business and government

4 How the government managed the economy

Prepare by doing assigned reading

1 The influence of Confucianism

2 The problem of Rising Expectations

3 The 1997 economic collapse How politics and the economy interact ndash again

4 The IMF era ndash restructuring the Chaebols

Prepare by doing assigned reading

1 New strategies Free Trade Agreements New Growth Engines

2 Some characteristics of Korean business

3 Korean communication styles

4 Who‟s who in brands

Prepare by doing assigned reading

1 Review for Exam 1

2 Guest speaker (tentative)

Exam 1

430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south

Seoul This field trip is required for IS301 students

Week 3

Prepare by doing assigned reading for each day

1 Introduce team research assignment 1 ndash Key Industries

2 Learn about some of Korea‟s global industries

1 The Amazing Korean Auto Industry

2 Innovative Korea becomes the biggest Shipbuilder in the world then is

challenged

3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building

4 Nuclear power ndash selling energy to the Middle East

5 Dongdaemun Fashion Market ndash where designers and buyers interact

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 4: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Read Killick Andrew ldquoMusical Instruments of Koreardquo (821-832 Garland Encyclopedia of World

Music)

Suggested Weekend Concerts TBA

Week 2

Music of the Court Classical Instrumental Music Hyangak and Chŏngak

Read So Inhwa ldquoCourt Musicrdquo (13-29 Music of Korea)

Kim Hee-sun ldquoClassical Music Instrumentalrdquo (49-63 Music of Korea)

Listen 1 Hyang-ak Sujech‟on [수제천 壽霽天]

2 Chŏngak Yŏngsan hoesang [영산회상 靈山會相]

3 Aak Jongmyo-jereak [종묘제례악] Munmyo-jeryeak

[문묘제례악 文廟祭禮樂 ndash Confucian Temple Music]

Folk Instrumental Sanjo and Sinawi

Read Howard Keith ldquoProfessional Music Instrumentalrdquo (127-143 Music of Korea)

Listen 4 Ji Aeri Kayagucircm Sanjo

5 Seo Yong-socirck Daegucircm Sanjo

6 Sinawi

Folk Instrumental P‟ungmul and Samulnori

Read Hesselink Nathan ldquoFolk Music Instrumentalrdquo (93-104 Music of Korea)

Listen 7 Samulnori Utdari-p‟ungmul

Video ldquoWang-eui namja [The King and the Clown]rdquo (excerpts)

Folk Religion Shaman Music

Read Lee Yong-shik ldquoReligious Music Shamanismrdquo (159-170 Music of Korea)

Listen 8 ldquoKamanggorirdquo in Seoul Saenamgut

Suggested Weekend Concerts TBA

Week 3

New Instrumental Music

Read Byeon Gyeweon ldquoContemporary Korean Musicrdquo

Listen 9 ldquoSinforniardquo (Sagye) (from Sagye‟s first album)

10 Orchestral Piece

11 Kang Eunil‟s haegum

Video ldquo21st Century Korean Musicrdquo (excerpts)

Performance review due

Exam I (Court Folk New Instrumental)

Part II Vocal Music and Dance

Poetry and Sound I Kagok Sijo and Kasa

Read Hae-kyung Um ldquoClassical Vocal Music Gagok Gasa and Sijordquo 31-47

Listen 12 Kagok (Kyemŏn-jo) P‟yŏngsudaeyŏp [계면조 평수대엽] by Yi

Dong-gyu (male performer)

13 Sijo Ch‟ŏng salli [청산리] by Yi Jun-a

14 Contemporary Sijo ldquoThe Misty Morningrdquo from Sijo Walking

Metro by Moon Hyun

Poetry and Sound II

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

In-class lecture demonstration

Suggested Weekend Concerts TBA

Week 4

Folk Songs I

Read Inok Paek ldquoFolk Music Vocalrdquo 65-91

Listen 19 Chocircn Hwa-ja Kangwon-do Arirang

20 Kim Young Yim Kangwon-do Arirang

21 Nang-Nang Kangwon-do Arirang

Folk Songs II

Folk Music Workshop

P‟ansori I Introduction and Emotional Expression

Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125

Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo

16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo

17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo

18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo

In-class lecture-demonstration

P‟ansori II

Movie ldquoChunhyangdeonrdquo

Week 5 Religious Music Buddhist Chant Songs

Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157

Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk

Park Il-cho (Chi hun)

Court and Folk Dances

Dance Workshop

Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29

Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo

Video ldquoSinpannoreumrdquo

Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)

24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo

Exam II (Vocal Music and Dance)

Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

The Dynamic Korean Economy - IS 301

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash August 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and

the country depended on foreign assistance to survive Today a little more than five decades later Korea

has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology

a leader in many fields and a model for other countries‟ economic development

This course will explore factors that have contributed to Korea‟s amazing economic growth Students will

also study some key industries that fuel the economy and learn about the strategies some Korean

companies and industries have used to become global leaders

The course will include visits to Korean industrial and business sites so students can see how business is

done in Korea and can learn about some differences in business practices between Korea and other

countries Students also will work in teams to research a particular industry and a particular company or

regional target market

------------------------------------------------------------------------------------------------------------

Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State

Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings

participate in class discussions and take exams Students will also prepare team presentations on a Key

Industry and on a specific Company or Market Region The team presentations will be presented orally to

the class and also submitted on paper

Examinations You will have two exams ndash one in the middle of the course and one in the last week It is

also possible to have quizzes on daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit

report as follows The total points may possibly be increased or decreased at the instructor‟s option Please

note that class attendance is extremely important Students will lose two points for any absence

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Key Industry 30 points possible

Team presentation on a Company or Market Region 30 points possible

Site visit report 20 points

possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points

possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 About readings and Assignments

Prepare by doing assigned reading

1 Why study the Korean economy (A visit to Panama)

2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy

isolationist policies Confucian setting

3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)

4 Liberation the Korean War and the Syngman Rhee years

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory

(This field trip is required for IS301 students)

Visit Coal Museum at Boryeong (tentative)

Week 2

Prepare by doing assigned reading

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

1 General Park Chung Hee gains power the problem of legitimacy

2 From post-war devastation to the world‟s 11th

largest economy The impact of Park

Chung Hee How politics and the economy interact

3 How the Chaebols grew ndash the relationship between business and government

4 How the government managed the economy

Prepare by doing assigned reading

1 The influence of Confucianism

2 The problem of Rising Expectations

3 The 1997 economic collapse How politics and the economy interact ndash again

4 The IMF era ndash restructuring the Chaebols

Prepare by doing assigned reading

1 New strategies Free Trade Agreements New Growth Engines

2 Some characteristics of Korean business

3 Korean communication styles

4 Who‟s who in brands

Prepare by doing assigned reading

1 Review for Exam 1

2 Guest speaker (tentative)

Exam 1

430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south

Seoul This field trip is required for IS301 students

Week 3

Prepare by doing assigned reading for each day

1 Introduce team research assignment 1 ndash Key Industries

2 Learn about some of Korea‟s global industries

1 The Amazing Korean Auto Industry

2 Innovative Korea becomes the biggest Shipbuilder in the world then is

challenged

3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building

4 Nuclear power ndash selling energy to the Middle East

5 Dongdaemun Fashion Market ndash where designers and buyers interact

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

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Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 5: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

In-class lecture demonstration

Suggested Weekend Concerts TBA

Week 4

Folk Songs I

Read Inok Paek ldquoFolk Music Vocalrdquo 65-91

Listen 19 Chocircn Hwa-ja Kangwon-do Arirang

20 Kim Young Yim Kangwon-do Arirang

21 Nang-Nang Kangwon-do Arirang

Folk Songs II

Folk Music Workshop

P‟ansori I Introduction and Emotional Expression

Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125

Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo

16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo

17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo

18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo

In-class lecture-demonstration

P‟ansori II

Movie ldquoChunhyangdeonrdquo

Week 5 Religious Music Buddhist Chant Songs

Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157

Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk

Park Il-cho (Chi hun)

Court and Folk Dances

Dance Workshop

Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29

Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo

Video ldquoSinpannoreumrdquo

Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)

24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo

Exam II (Vocal Music and Dance)

Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

The Dynamic Korean Economy - IS 301

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash August 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and

the country depended on foreign assistance to survive Today a little more than five decades later Korea

has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology

a leader in many fields and a model for other countries‟ economic development

This course will explore factors that have contributed to Korea‟s amazing economic growth Students will

also study some key industries that fuel the economy and learn about the strategies some Korean

companies and industries have used to become global leaders

The course will include visits to Korean industrial and business sites so students can see how business is

done in Korea and can learn about some differences in business practices between Korea and other

countries Students also will work in teams to research a particular industry and a particular company or

regional target market

------------------------------------------------------------------------------------------------------------

Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State

Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings

participate in class discussions and take exams Students will also prepare team presentations on a Key

Industry and on a specific Company or Market Region The team presentations will be presented orally to

the class and also submitted on paper

Examinations You will have two exams ndash one in the middle of the course and one in the last week It is

also possible to have quizzes on daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit

report as follows The total points may possibly be increased or decreased at the instructor‟s option Please

note that class attendance is extremely important Students will lose two points for any absence

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Key Industry 30 points possible

Team presentation on a Company or Market Region 30 points possible

Site visit report 20 points

possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points

possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 About readings and Assignments

Prepare by doing assigned reading

1 Why study the Korean economy (A visit to Panama)

2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy

isolationist policies Confucian setting

3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)

4 Liberation the Korean War and the Syngman Rhee years

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory

(This field trip is required for IS301 students)

Visit Coal Museum at Boryeong (tentative)

Week 2

Prepare by doing assigned reading

2013 International Summer Session in Korean amp Asian Studies

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1 General Park Chung Hee gains power the problem of legitimacy

2 From post-war devastation to the world‟s 11th

largest economy The impact of Park

Chung Hee How politics and the economy interact

3 How the Chaebols grew ndash the relationship between business and government

4 How the government managed the economy

Prepare by doing assigned reading

1 The influence of Confucianism

2 The problem of Rising Expectations

3 The 1997 economic collapse How politics and the economy interact ndash again

4 The IMF era ndash restructuring the Chaebols

Prepare by doing assigned reading

1 New strategies Free Trade Agreements New Growth Engines

2 Some characteristics of Korean business

3 Korean communication styles

4 Who‟s who in brands

Prepare by doing assigned reading

1 Review for Exam 1

2 Guest speaker (tentative)

Exam 1

430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south

Seoul This field trip is required for IS301 students

Week 3

Prepare by doing assigned reading for each day

1 Introduce team research assignment 1 ndash Key Industries

2 Learn about some of Korea‟s global industries

1 The Amazing Korean Auto Industry

2 Innovative Korea becomes the biggest Shipbuilder in the world then is

challenged

3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building

4 Nuclear power ndash selling energy to the Middle East

5 Dongdaemun Fashion Market ndash where designers and buyers interact

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 6: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

The Dynamic Korean Economy - IS 301

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash August 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and

the country depended on foreign assistance to survive Today a little more than five decades later Korea

has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology

a leader in many fields and a model for other countries‟ economic development

This course will explore factors that have contributed to Korea‟s amazing economic growth Students will

also study some key industries that fuel the economy and learn about the strategies some Korean

companies and industries have used to become global leaders

The course will include visits to Korean industrial and business sites so students can see how business is

done in Korea and can learn about some differences in business practices between Korea and other

countries Students also will work in teams to research a particular industry and a particular company or

regional target market

------------------------------------------------------------------------------------------------------------

Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State

Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings

participate in class discussions and take exams Students will also prepare team presentations on a Key

Industry and on a specific Company or Market Region The team presentations will be presented orally to

the class and also submitted on paper

Examinations You will have two exams ndash one in the middle of the course and one in the last week It is

also possible to have quizzes on daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit

report as follows The total points may possibly be increased or decreased at the instructor‟s option Please

note that class attendance is extremely important Students will lose two points for any absence

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Key Industry 30 points possible

Team presentation on a Company or Market Region 30 points possible

Site visit report 20 points

possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points

possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 About readings and Assignments

Prepare by doing assigned reading

1 Why study the Korean economy (A visit to Panama)

2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy

isolationist policies Confucian setting

3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)

4 Liberation the Korean War and the Syngman Rhee years

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory

(This field trip is required for IS301 students)

Visit Coal Museum at Boryeong (tentative)

Week 2

Prepare by doing assigned reading

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

1 General Park Chung Hee gains power the problem of legitimacy

2 From post-war devastation to the world‟s 11th

largest economy The impact of Park

Chung Hee How politics and the economy interact

3 How the Chaebols grew ndash the relationship between business and government

4 How the government managed the economy

Prepare by doing assigned reading

1 The influence of Confucianism

2 The problem of Rising Expectations

3 The 1997 economic collapse How politics and the economy interact ndash again

4 The IMF era ndash restructuring the Chaebols

Prepare by doing assigned reading

1 New strategies Free Trade Agreements New Growth Engines

2 Some characteristics of Korean business

3 Korean communication styles

4 Who‟s who in brands

Prepare by doing assigned reading

1 Review for Exam 1

2 Guest speaker (tentative)

Exam 1

430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south

Seoul This field trip is required for IS301 students

Week 3

Prepare by doing assigned reading for each day

1 Introduce team research assignment 1 ndash Key Industries

2 Learn about some of Korea‟s global industries

1 The Amazing Korean Auto Industry

2 Innovative Korea becomes the biggest Shipbuilder in the world then is

challenged

3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building

4 Nuclear power ndash selling energy to the Middle East

5 Dongdaemun Fashion Market ndash where designers and buyers interact

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

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- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

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Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

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IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 7: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Key Industry 30 points possible

Team presentation on a Company or Market Region 30 points possible

Site visit report 20 points

possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points

possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 About readings and Assignments

Prepare by doing assigned reading

1 Why study the Korean economy (A visit to Panama)

2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy

isolationist policies Confucian setting

3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)

4 Liberation the Korean War and the Syngman Rhee years

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory

(This field trip is required for IS301 students)

Visit Coal Museum at Boryeong (tentative)

Week 2

Prepare by doing assigned reading

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

1 General Park Chung Hee gains power the problem of legitimacy

2 From post-war devastation to the world‟s 11th

largest economy The impact of Park

Chung Hee How politics and the economy interact

3 How the Chaebols grew ndash the relationship between business and government

4 How the government managed the economy

Prepare by doing assigned reading

1 The influence of Confucianism

2 The problem of Rising Expectations

3 The 1997 economic collapse How politics and the economy interact ndash again

4 The IMF era ndash restructuring the Chaebols

Prepare by doing assigned reading

1 New strategies Free Trade Agreements New Growth Engines

2 Some characteristics of Korean business

3 Korean communication styles

4 Who‟s who in brands

Prepare by doing assigned reading

1 Review for Exam 1

2 Guest speaker (tentative)

Exam 1

430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south

Seoul This field trip is required for IS301 students

Week 3

Prepare by doing assigned reading for each day

1 Introduce team research assignment 1 ndash Key Industries

2 Learn about some of Korea‟s global industries

1 The Amazing Korean Auto Industry

2 Innovative Korea becomes the biggest Shipbuilder in the world then is

challenged

3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building

4 Nuclear power ndash selling energy to the Middle East

5 Dongdaemun Fashion Market ndash where designers and buyers interact

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

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- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

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Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 8: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

1 General Park Chung Hee gains power the problem of legitimacy

2 From post-war devastation to the world‟s 11th

largest economy The impact of Park

Chung Hee How politics and the economy interact

3 How the Chaebols grew ndash the relationship between business and government

4 How the government managed the economy

Prepare by doing assigned reading

1 The influence of Confucianism

2 The problem of Rising Expectations

3 The 1997 economic collapse How politics and the economy interact ndash again

4 The IMF era ndash restructuring the Chaebols

Prepare by doing assigned reading

1 New strategies Free Trade Agreements New Growth Engines

2 Some characteristics of Korean business

3 Korean communication styles

4 Who‟s who in brands

Prepare by doing assigned reading

1 Review for Exam 1

2 Guest speaker (tentative)

Exam 1

430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south

Seoul This field trip is required for IS301 students

Week 3

Prepare by doing assigned reading for each day

1 Introduce team research assignment 1 ndash Key Industries

2 Learn about some of Korea‟s global industries

1 The Amazing Korean Auto Industry

2 Innovative Korea becomes the biggest Shipbuilder in the world then is

challenged

3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building

4 Nuclear power ndash selling energy to the Middle East

5 Dongdaemun Fashion Market ndash where designers and buyers interact

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

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Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 9: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Student teams prepare some K-pop to share with the class

The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-

pop)

See businesses in a traditional Korean market (tentative)

Week 4

Team research time ndash Key Industries

Team presentations ndash Key Industries

Visit to a multinational company in Korea (tentative)

Last day to turn in site visit reports

1 North Korea‟s economy ndash problems and opportunities

2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions

Team research time ndash Chaebol Target Market Regions

Week 5

Team Presentations ndash Chaebol Target Market Regions

Review for Final Exam

Final Exam

A glimpse of China and India from a Korean perspective

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 10: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

Law and Administration in Korea and Japan

2013 International Summer Session in Korean and East Asian Studies (ISS)

Hankuk University of Foreign Studies

Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Dr Robert J Dickey

Mobile phone 010-xxxx-xxxx

E-mail robertjdickeyyahoocom

------------------------------------------------------------------------------------------------------------

Course Description

Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15

years prior to the tigers and a new crop of Asian growth economies are following what is now known as

ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and

to partner with or compete against the now established Asian economies Successful competition or

partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands

Following the end of the Second World War Japan was administered by the United States Army Korea

previously annexed by Japan was re-established as a separate state but divided administratively by the

United States and the Soviet Union Within a few short years each became sovereign nations but while

South Korea and Japan retained strong influence from US legal and administrative practices they have

established unique paradigms Prior to the war Japan had adopted some European (principally German)

systems and Korean laws and administrative practices had been virtually erased Government and legal

systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as

their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese

practices can often be better understood as ldquolayers upon layersrdquo

In this course we will examine the legal and administrative principles and practices in Korea and Japan

with particular concern for those that may impact international business Students will select a topic or

issue for deeper personal study

------------------------------------------------------------------------------------------------------------

Principal Text

Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym

International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805

The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-

10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as

excerpts from books All of these reading materials will be in English as will the lectures

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

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Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 11: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Other readings as assigned

Requirements

Participation Students are required to prepare for active attendance in class This means reading and

considering assigned readings participating in class discussions and preparation for quizzes and exams

Students will lose two points for any absence

Reports Students will also develop a report on a subject mutually agreed to by the instructor and the

student and within the framework of this course -- reports will be presented orally to the class and also as

a written report Content from student presentations may be included in the final exam

The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form

Examinations You will have two exams ndash one in the third week and one in the last week It is also

possible to have quizzes on daily reading assignments

Grading

Grades will be based on active participation (30) quizzesexams (40) and on the final

presentationreport (30)

------------------------------------------------------------------------------------------------------------

Tentative Course Agenda

First week

- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)

- Introduction to Historic States (governments) of Northeast Asia

- Introduction to Mandarin governmental systems

- Contemporary International Relations between South Korea and Japan (since 1950)

- North Korea‟s role in Northeast Asia

Second week

- Local and National Government systems in Korea and Japan

- Domestic Intergovernmental Relations

- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan

- Impact of the Communist government model in North Korea and possible affects in re-unification

or emergence of N Korea on the global economic stage

Third week

- Relations between Government and Domestic Businesses in Korea and Japan

- The Role of Big Business in Korea and Japan

- Citizens Employees Consumers and Shareholders in Korea and Japan

- Midterm Examination

Fourth week

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 12: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- Export Economy Domestic Barriers in Korea and Japan

- One-stop Service Alignment in Korea and Japan

- Government Corruption in Korea and Japan

- The Courts in Korea and Japan

Fifth week

- Oral Presentations by Students

- The Impacts of Free Trade Agreements Treaties Regional Economic Unions

- Final Examination Submission of Written Reports

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

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Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 13: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

IS 207 KOREAN WAVE Contemporary Korean Popular Culture

Instructor Nemo Kim

Class Meetings Mon-Thurs TBA

COURSE DESCRIPTION

This course introduces major approaches to the study of globalization of contemporary popular culture

and the formation of Korean identity as expressed by the media

The course consists of viewing and reading assignments field trips guest speakerperformers along

with analysis and discussions which explore cultural phenomena of South Korea as presented in media

such as K-pop TV dramas and shows films and other products of the Korean Wave

This course also investigates Koreaness such as familism fatalism and customs from the perspective

of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the

Korean Wave will also be examined

There are no prerequisites

COURSE GRADING AND REQUIREMENTS

1 Homework assignments ndash Viewings and field trips 20

2 Attendance and participation 20

3 Midterm Choose one article from reading list or your own 20

which is related with your major and make it a media presentation

4 Final Power Point research project (individual or a pair) 40

Topics - related to your majorcountry in Korean Wave

REQUIRED CLASS MATERIALS

Course Reader by Sunny Jung ed

Riding The Korean Wave Contemporary Korean Popular Culture

Audio-visual materials - can be found at Media Room (Mandatory Viewing)

Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-

soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with

Deep Roots(2011) and The Brain(2011)

Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)

Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)

Mother (2009) Ajeossi (2010) and Sunny(2011)

CLASS SCHEDULE (subject to change)

WEEK 1 Introduction Globalization of Korean Popular Culture

Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S

amp N and beyond

Field Trip to South Gate Market and New World Department Store

ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo

Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo

Lee Byoung-Hoon Globalization and Industrial Relations in Korea

WEEK 2 K-pop Post Modernity and Internet

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

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Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

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IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 14: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Why Korean Wave Ride or take off Impacts and Effects

Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop

BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM

Guest Speaker Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo

Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of

Korean pop (K-pop)rdquo

WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness Sentimentalism Familism and Fatalism

Winter Sonata Daejanggum - the cultural ambassador

Syndromes amp Cultural Trades

Viewing My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gate and King Sejong Center

Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas

amp Negotiation of Gender Relations in Modern Hong Kongrdquo

Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo

KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the

Popularity of a Korean Melodrama in Japanrdquo

WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural

Tourism

Management of Fans Psychological Mechanization of Internet

I am your fanrdquo Confessions of Dignities and Streets

American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean

Drama Youtube andMBC‟s decisions

Viewing Bizarre Food by Andrew Zimmen 2009 (In class)

Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo

Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo

Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National

Identityrdquo

WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant

Re-Rising

The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave

Field Trip (by students‟ vote) and discussion

Final Project Presentation and Q amp A Sessions

Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika

Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

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Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 15: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS420-The Korean War

2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the

Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved

in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty

combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the

peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in

1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a

strip of land embodying one of the most militarized zones in the world

This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict

inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR

polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the

development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In

addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and

the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA

Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an

integral part of this course

Course Requirements As class participation is an important part of the final course grade students are expected to attend each

class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and

to take a final test

Grades Grades will be based on active participation (50) and on the final test (50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All

of these reading materials will be in English as will the lectures Among others the following two books represent a very good

approach to the course topics

- B Cumings The Korean War A History New York Modern Library 2010

- P Lowe The Origins of the Korean War Longman 1986

Tentative Course Agenda

First week

- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50

Second week

- War breaks out military and strategic confrontation Allies and Chinese in the conflict

Third week

- the stalemate and the issue of the prisoners of war

Fourth week

- social history of the war life in wartime (south and north) Korea

Fifth week

- armistice and consequences historical memory of the conflict

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

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- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 16: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 17: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES

2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES

IS 211- Cultural Heritage Sites in North Korea

Elisabeth CHABANOL PhD

French School of Asian Studies (EFEO)

PhD in Art History

DEA in Religious Anthropology

Master Degree in Archaeology

Master Degree in Museum Sciences

Associate Professor

Head of the Seoul Center of the EFEO

Contact elisabethchabanolefeonet

Course description

Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology

widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the

beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK

academic exchanges were sporadically able to take place and South Korean studies on the subject began

However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of

the political situation on the Korean Peninsula

This course will present the important historic and archaeological sites of DPRK and through them will consider the

fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa

(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of

history

Methodology

Since the works in western language on the North Korean sites are rare the course will be mainly based on the data

regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will

illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the

National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of

the course

Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to

the subject of the class Students will choose the subject of their final research paper in accordance with the

instructor

Assignments and Grading

As the education is mainly based on visual data attendance is required in the class and during the museum visit

The grade will be divided in

Attendance (required) fail if more than four absences 30

Participation in class 20

Exam 25

Final Project 25

Bibliography

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 18: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng

Status of research into the preservation of the site raquo Royal Asiatic Society

Transactions 80 2005 pp 35-58

- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory

Stanford Standford University Press 2003

- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006

- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul

JinHan Book 2003

- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents

of the University of California Representations 26 Spring 1989 pp 7-24

Course Schedule

First week

General introduction on the history of the archaeological and museographic institutions of the DPRK

territory from the Japanese Colonial period to today

The laws framing the cultural heritage in North Korea

Second week

The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the

registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)

Third week

Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex

Fourth week

Tanrsquogun tomb its discovery and its development as a touristic and political symbol

The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project

Fifth week

Final project papers presented in class by each student

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

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Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 19: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS 422 Human Rights in North Korea HUFS-ISS Summer 2013

Period 1

MondayndashThursday

900 amndash1040 am

Instructor

Greg Scarlatoiu

Executive Director Committee for Human Rights in North Korea (HRNK)

Washington DC USA

The course will address the history current state and future prospects of the North Korean human rights

situation and will help the students understand the oppressive apparatus employed to maintain the status

quo in North Korea The students will learn about the applicable international legal framework and the

available remedies embedded in relevant provisions The students will become familiar with the

methodology employed by human rights organizations dealing with North Korea including the execution

processing and analysis of interviews with North Korean defectors and other witnesses and their

corroboration with satellite imagery and other available relevant data The instructor will invite former

North Koreans to meet with the class as featured guest speakers in particular while discussing North

Korea‟s political prison camps and social classification system Former high-ranking officials who

defected to South Korea will also be invited to meet with the students and discuss topics including North

Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field

visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification

(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have

an opportunity to discuss with human rights practitioners

Classroom Presentation (40)

Different portions of the assigned reading material will be assigned to several students per session The

students will take turns presenting the assigned segments of the reading material This will be an ongoing

team activity whose purpose is to cover a lot of material within a one-month period and to help build the

camaraderie and team spirit essential to the successful operation of human rights NGOs

Attendance and Participation (20)

Presence in the classroom is essential to having a good grasp of the materials presented and the issues

discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is

compulsory if such arrangements are made

Final Exam (40)

The final exam will assess the students‟ command of the material covered in the classroom and their

ability to conduct research andor advocacy based on that knowledge Make-up exams may be

administered but only in case of emergency or if a very reasonable justification is given

Grading Guidelines

Final Exam 40

Presentation 40

Attendance and Participation 20

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

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Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

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Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

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Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 20: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1

Orientation and Introduction

Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes

Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings

Charter of the United Nations-httpwwwunorgendocumentscharter

The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml

International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm

International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm

North Korearsquos Human Rights Record Classroom Readings

Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf

Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur

September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-

20DPRKoreapdf

2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-

httpwwwstategovjdrlrlshrrpt2011eap186279htm

Dynastic Dictatorship and Human Rights

Classroom Readings

The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review

February 2012

httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp

It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012

httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml

The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January

16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty

Week 2

US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings

North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart

Congressional Research Service June 29 2012-

httpwwwfasorgsgpcrsnukeR41259pdf)

Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights

Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-

httpwwwstategovpeaprlsreports2012200367htm

Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)-hard copies of the report will be provided by the instructor

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

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Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

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Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

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correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

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Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 21: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Songbun North Korearsquos Social Discrimination System (Part II)

Classroom Reading

Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in

North Korea 2012)

North Korearsquos Vast System of Unlawful Imprisonment (Part I)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor

Week 3

North Korearsquos Vast System of Unlawful Imprisonment (Part II)

Classroom Reading

Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for

Human Rights in North Korea 2012)

The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading

Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for

Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf

The North Korean Humanitarian Crisis and International Response

Classroom Readings

Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-

httponlinewsjcomarticleSB10001424052970203370604577261340140502510html

An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712

Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-

httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf

The Plight of North Korean Women and Orphans in China Classroom Reading

Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in

North Korea 2009)-hard copies will be provided by the instructor

Week 4

International Responses to the Refugee Crisis the Underground Railroad Classroom Reading

North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012

page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)

The Abduction of South Korean and Foreign Nationals

Classroom Reading

Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in

North Korea 2011)

North Korearsquos Internal Security Agencies Classroom Reading

Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human

Rights in North Korea 2012)

Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling

Classroom Readings

A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-

httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf

Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

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Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

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Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

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Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

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Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

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READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

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- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

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Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

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correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

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Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

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IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 22: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rights in North Korea spring 2013)

Week 5

How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on

How to Document and Report Human Rights Violations in North Korea

Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings

Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for

Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)

North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute

December 18 2012-

httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny

Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-

http38northorg201203rcohen032012

Recommended Readings

Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights

Archives Seoul 2012

Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives

Seoul 2012

White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012

Demick Barbara Nothing To Envy Ordinary Lives in North Korea

Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West

Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York

and London 2012

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 23: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Preliminary Syllabus

IS 417- Democratization in Korea and Asia

2013 International Summer Session

Hankuk University of Foreign Studies

Monday thru Thursday July 18 ndash Aug 16 2013

------------------------------------------------------------------------------------------------------------

Instructor Norman Thorpe

Mobile phone 010-xxxx-xxxx

E-mail xxxxxxyahoocom

------------------------------------------------------------------------------------------------------------

Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political

structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-

democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle

affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries

would like to copy its success

In this course we will examine Korea‟s passionate struggle for democracy and how it was

finally achieved We also will visit some key sites related to the democracy movement

And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and

explore the development of democracy in other Asian nations

------------------------------------------------------------------------------------------------------------

Planned Texts

The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The

Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at

httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community

Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of

California Los Angeles 1999

Other readings as assigned

Requirements

Students are required to attend class and field trips prepare for class by reading assigned readings participate in class

discussions and take exams Students will also work together on two team presentations about democratization in specific

country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also

submitted on paper

Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on

daily reading assignments

Grading

Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The

total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely

important Students will lose two points for any absence

Attendance and Class Participation 30 points possible

Exams (2 x 50 points each) 100 points possible

Team presentation on a Mideast country 20 points possible

Team presentation on a specific Asian country 40 points possible

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

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- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 24: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Site visit report 20 points possible

Reading quizzes (possible) 10 points each 20 points possible

Total 230 points possible

Your score will then be converted to percent to calculate your grade

Grading and Transfer Credit

Course performance is graded on the following 100-point scale

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

Tentative Daily Class Schedule (there will be changes)

Week 1

(Shortened class period today)

1 Survey Who are we and what do we know already

2 Introduction What we are trying to accomplish

3 Why study Korea‟s democratization

4 About readings and assignments

Prepare by doing assigned reading

1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign

incursions

2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West

3 Korea becomes the turf for an Asian power struggle between Japan and China then

Japan and Russia

4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted

coup The Independence Club

5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political

development

Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is

required for IS417 students)

Week 2

Prepare by doing assigned reading see video clips in class

1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge

2 Establishing a government ndash then two The Korean War The Cold War

3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution

suppressing the left

4 The 1960 April Revolution

5 An interim government

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 25: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading see video clips in class

1 General Park Chung Hee gains power in a coup the problem of legitimacy

2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin

constitution

3 How do you give Korea a future From post-war poverty to the world‟s 11th

largest economy --

how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government

5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living

dangerously ndash a close call for Kim Dae Jung

Prepare by doing assigned reading

1 Park‟s assassination hopes rise for political reform

2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)

3 Chun becomes president

4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal

Prepare by doing assigned reading see video clips in class

1 The generals back down direct elections are restored ndash the events of 1987

2 Impact of the Olympics

3 The 1987 election and the first peaceful transfer of power

4 The importance of the middle class

5 Video clips

Prepare by doing assigned reading

Guest speaker (tentative)

Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)

(tentative)

Week 3

Prepare by doing assigned reading

1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials

reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of

Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression

Politics and religion

2 Introduce team research assignment about Middle EastNorth Africa popular movements

3 Review for Exam 1

1 Assign countries for assignment about Middle EastNorth Africa popular movements

2 Exam 1

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 26: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Prepare by doing assigned reading

Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist

was killed while being tortured by police (We will return in time for ISS afternoon language classes)

1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa

2 How the Middle East unrest began Video clip Tunisia

Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)

1 The Gwangju Insurrection ndash a personal account

Week 4

Prepare by doing assigned reading

1 Characteristics of a democracy

2 Theories of democratization

3 Democracy in Japan

4 Introduce Asian democratization team-research assignment

Depart campus at 1045 am for a field trip to another site associated with past repression

(We will return in time for ISS afternoon language classes)

Team research time ndash Democratization in a specific Asian country

Team presentations ndash Democratization in a specific Asian country

Last day to turn in site visit reports

Political yearnings in China Video ldquoThe Tank Manrdquo

Week 5

Review for Final Exam

Final Exam

Guest Speaker (tentative)

A glimpse of China and India from a Korean perspective

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

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- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 27: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 28: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)

Instructor Antonio Fiori PhD

Assistant Professor of Asian Politics

University of Bologna Italy

email antoniofioriuniboit

Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the

largest economic zones in the world in terms of population natural resources and potential market size as well as its

vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy

mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of

China Despite the noteworthy economic achievements this region remains somewhat unstable from the political

point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet

territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the

United States

The main objective of this course is to shed light on the relevant features of the relationships among the main

regional actors and between them and the United States In this regard the main focus of the course will be

considering the sources of tension among actors and understanding to what extent these tensions could undermine

the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular

attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be

reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the

nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as

diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks

Course Requirements As class participation is an important part of the final course grade students are expected to

attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in

class discussions and to write one final paper on a subject given by the instructor and within the framework of this

course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed

and double-spaced Plagiarism will not be tolerated in any form

Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)

(50)

Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from

books All of these reading materials will be in English as will the lectures Among others the following two books

represent a very good approach to the course topics

M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011

D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

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- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 29: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

READINGS AND DISCUSSION SCHEDULE

First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia

Readings

- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118

- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast

Asiardquo Journal of East Asian Studies 4 1 1-38

- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda

(eds) International Relations of Asia Rowman amp Littlefield 57-84

Second week East Asia After the Cold War

Readings

- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2

- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia

International Security 31 1 81-126

- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164

Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore

Mahbubani 2008)

Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it

Third week The Korean Peninsula

Readings

- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200

- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)

International Relations of Asia Rowman amp Littlefield 258-276

- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo

Survival 46 2 89-108

Video Kimjongilia (2009) directed by NC Heikin

Discussion How would you solve the North Korean issue What is the future of the Korean peninsula

Fourth week Chinarsquos Rise and its Role in the Region

Readings

- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies

Review 10 4 749-761

- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)

- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42

Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka

Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of

―regional hegemon (and what will it mean for its neighbors and for the United States)

Fifth week Japan and the United States Two Pivotal Actors in the Region

Readings

- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 170-194

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 30: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific

314-340

- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M

Yahuda The International Politics of the Asia Pacific 223-268

- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp

Littlefield 85-103

Video Empires at War (2008) directed by A Dufour

Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

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Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

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Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 31: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION

ISS 415 East Asian Thought in Contemporary Culture

------------------------------------------------------------------------------------------------------------------------

Instructor Giuseppina De Nicola

Asian Anthropology

Class Meetings TBA

Course Description

This course attempts to provide a comprehensive introduction to one of the most complex and

rapidly changing regions in the world today The course will provide a framework for

students to understand developments in the humanities which incorporate a global

dimension as well as other references to contextualization or layers of events and how

these affect levels of identity

The courses focuses on describing and analyzing the ways language religion and other cultural

phenomena vary or remain constant from one place to another and on explaining how

humans function spatially This class offers the possibility of understanding the dynamics

within East Asia through the analysis of the spatiality of society and culture particularly

the role of space place and culture in relation to social issues aspects of daily life cultural

commodities popular culture identity and community and historical legacies The course

will be supported by multimedia material

Course Requirements and Grading Criteria

25 Reading Checks

25 Midterm

25 Final ExamProjectPaper

15 Attendance

10 Participation

Selected Readings from the following texts

1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge

2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner

Additional readings and handouts will be distributed during the course

COURSE SCHEDULE OVERVIEW

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

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IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 32: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Week 1 The politics of imagining East Asia

Understanding of the society and the people of East Asia

Rethinking and Redefining East Asia

Week 2 Asian values and Social Systems

The religious basis of modern Asian value system Is Confucianism dead or alive

Family and Gender issues

Week 3 Ethnicity nationalism and multiculturalism

Old and new nationalism in East Asia

Immigration policy

Week 4 Culture and Space

Politics of urban hybridity

Consuming spaces

Translocality

Week 5 East Asian pop culture and Wrap up

Underground music and social awareness

East Asia the land of TV dramas

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

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Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

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GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 33: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices

(3 credit hours) Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Course Description

Asia accounts for over 60 of the worlds population with China and India together representing two thirds of

Asias population International companies can ill afford to ignore a market of such size and importance

However despite the importance of Asia as a market Western interpretations and

portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic

and cultural differences that affect Asian consumers decision making processes and post

purchase behavior

The course outlines and examines the differences between Asian and Western cultures along cultural dimensions

such as philosophy tradition and religion investigating the effect such differences have on communication styles

perceptions of products offered decision making and brand loyalty In addition these differences are noted

and investigated in their application to the development of marketing strategy

Course Objectives

bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across

Asia

bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and

behavior

bull Understand the role of self-image religion family and group influence on individual consumer

behavior in Asia

bull Practice the market research techniques necessary to understand how ethnic and cultural

differences help to shape consumer perception attitudes and behavior

bull Develop the skills necessary to integrate your understanding of differences in consumer behavior

across cultures into the formulation of marketing strategy

bull Enhance project development and communications skills

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I

do and I understand

- Chinese Proverb

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

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Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 34: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want

to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world

marketing problems Readiness assessments are designed to provide students with the motivation to read and

take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce

individual readiness assessment given during the first ten minutes of class only on days that readings are

assigned The assessment corresponds to the review questions for the readings assigned for that day The

purpose of the assessment is to ensure that you have prepared for class and to reward you for good study

practices The individual readiness assessment will be collected ten minutes after the scheduled beginning

of class after which the team readiness assessment will begin (a collective team effort to

complete the same assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to

schedule study time each day rather than letter social activities dominate your how your time is spent outside of

class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s

done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Consumer Research Project ndash 50

During the course of the summer session each student will plan and conduct an individual consumer research

study and provide implications for marketing practices based upon their results The project will completed in

benchmarks throughout the five week period beginning with hypotheses formation and the creation of a

research plan and concluding with a presentation to the class to allow the student to pace their efforts The

intention of the project is to provide a practical application for the principles that students are learning in class

while developing critical research and presentation skills

2013 International Summer Session in Korean amp Asian Studies

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Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

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Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 35: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Tentative Course Schedule

Week 1

Day 1 Course Introduction and Review of Consumer Behavior Principles

1 Survey Who are we and what do we already know

2 Introduction What we are trying to accomplish and what are our roles in the process

3 Review of readings and assignments

Week 2 Day 2 The Consumer Decision Making Process

bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and

Post-Purchase Processes

bull Internal and External Influences

Readings Consumer Decision Making handout provided in class

Day 3 Values and Culture

bull The relationship between values and culture

4 Cross cultural perspectives in consumer behavior theory

5 Dimensions of cultural values

6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15

Day 4 Research Wednesday

7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies

8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)

Readings Schutte and Ciarlante ndash pgs 17 ndash 25

Week 3

Day 6 Self Others the Group and Interpersonal Relationships

bull Self-concept branding and advertising

bull Concept of self others and the collective group

bull Self-enhancement and self esteem

bull Interpersonal relationships

Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class

Day 7 The Concepts of Face Status and Group Conformity

bull Complementarity of relations

bull Group conformity

bull Roles and corresponding status

bull The concept of face

bull Status propriety and consumption

Readings Schutte and Ciarlante ndash pgs 37 ndash 47

Day 8 Research Wednesday

bull Data Analysis and Hypotheses Testing

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 36: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 9 The Role of Family and Women in Decision Making

bull Family dynamics

bull Role of the family in decision making

bull Growing influence of women

Readings Schutte and Ciarlante ndash pgs 48 ndash 54

Week 4 Day 10 Thinking Learning and Communicating

bull Problem solving

bull Learning and memory

bull Perceptions

Readings Schutte and Ciarlante ndash pgs 58 ndash 71

Day 11 Attitudes

bull Brand loyalty

bull Risk aversion

bull Diffusion of innovation

bull Concern for safetyhygiene

bull Attitude towards authority and products

Readings Schutte and Ciarlante ndash pgs 71 ndash 87

Day 12 Motivation and Needs

bull Maslows hierarchy of needs

bull Trio of needs

bull The cultural meaning of consumer goods

bull Private-use consumption versus public-use consumption

bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108

Day 13 Field Trip

bull Well investigate private and public-use consumption by visiting an upscale department store and

Seouls largest public market Week 5

Day 14 Field Trip Presentations

9 Teams will present their findings from our field trip on Day 13

Day 15 Purchase Intentions and Post Purchase Behavior

bull Purchase intention and process

bull Post purchase behavior

Readings Schutte and Ciarlante ndash pgs 109 ndash 115

Day 16 and 17 Individual Research Project Presentations

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 37: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)

Instructor Tom DeWitt PhD (Marketing)

Director - Office of Applied Learning Experiences and Associate Professor of Marketing

University of Hawaii at Hilo Hilo Hawai`i USA

Instructor Contact tsdewitthawaiiedu or via Facebook messenger

Required Course Materials

1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be

spent on social media design

2 Books

9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur

Press 2010 (ISBN 978-1-599183-770)

3 Supplemental Readings Supplemental readings from the business press that address social media

marketing will be distributed online to students throughout the five week period

Course Description

Social media represents one of the hottest topics in marketing today This course seeks to understand its

role as a communication tool and how social media can be utilized in the

development of an integrated marketing communications strategy

Social Media Marketing Social media are the services tools and platforms that allow users to share information

with one another The various applications and their use differ from country to country with social

networking sites such as Facebook dominating social media usage in most Asian countries while online

bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these

channels can be attributed largely to the desire for honest and non-commercialized opinions and information found

in social forums and professional blogs This growth has accelerated through the integration of internet

mobile devices and television in many markets Social media marketing occurs when marketers

utilize these services tools and platforms in addressing each stage of the consumer decision making

process (problem recognition information search alternative evaluation purchase and post-

purchase processes) by utilizing the two-way communication that social media affords This

course seeks to create an understanding of consumer psychology that fuels the need for social media the social

media tools and services used by consumers and how to create marketing strategies that utilize our

understanding of consumer psychology while advancing organizational goals

Course Objectives

bull Understand consumer motives for seeking out and utilizing social media services tools and platforms

bull Identify and describe the different social media services tools and platforms by product category

community social networking professional networking social publishing philanthropy tagging reviews

social news video presentation sharing etc

bull Understand how social media applications are being created for hand held devices (eg cell phones)

bull Understand the role that each form of media plays in the facilitation of the consumer decision making

process

bull Describe and utilize the stages of the social media marketing strategy development process

bull Create an integrated social media marketing strategy using a variety of services tools and platforms to

accomplish marketing objectives

bull Understand how to measure strategy success using a variety of metrics

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

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Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

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Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

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IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

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Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

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International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

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Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

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IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 38: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Instructional Methods and Roles in the Learning Process

I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y

little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a

f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in

which you will feel motivated to learn but it is your responsibility to come to class prepared to actively

participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures

the essence and rationale for my teaching philosophy

I hear and I forget

I see and I remember I do and I understand

- Chinese Proverb

The majority of class time will be focused on group based discussions and activities Case studies simulation

exercises current events field research and problem solving activities will guide classroom discussion

Therefore your success in this course is tied directly to your attendance and preparation for each class period

Assignments and Grading

On Time Performance - 10

No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I

are relying on your attendance and participation Class will commence immediately at its scheduled time and

arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to

be brought up to speed in regards to what we are working on at the time You will receive credit for arriving

before or at the scheduled class time not a second or minute later as class will have already commenced

Readiness Assessments ndash 40

Course participants must be prepared to discuss and apply the assigned materials to real world marketing

problems Readiness assessments are designed to provide students with the motivation to read and take notes on

assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual

readiness assessment given during the first ten minutes of class only on days that readings are assigned The

assessment corresponds to the review questions for the readings assigned for that day The purpose of the

assessment is to ensure that you have prepared for class and to reward you for good study practices The

individual readiness assessment will be collected ten minutes after the scheduled beginning of class after

which the team readiness assessment will begin (a collective team effort to complete the same

assessment

You must complete the individual assessment in order to complete the team readiness assessment

Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10

Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule

study time each day rather than letter social activities dominate your how your time is spent outside of class There

is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the

afternoon or evening Failure to do so puts you in jeopardy of failing the course

Individual Project ndash 50

Each student will be required to complete a project designed to create an integrated social media marketing

strategy for a business or organization Students will complete a series of

benchmarks during the five week period with a final paper and presentation to be delivered on

the final day of class

Course Schedule

Week 1

Day 1 Course Overview

Survey Who are we and what do we already know

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 39: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Introduction What we are trying to accomplish and what are our roles in the process Review of readings and

assignments

Week 2

Day 2 The Consumer Decision Making Process and Social Media

Steps in the Consumer Decision Making Process

The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class

Day 3 Mastering Online Marketing - Six Key Principles

Become a savvy marketer

Begin strategically with your intended result in mind

Develop a solid marketing plan and tracking system

Pay attention to every detail

Build strong relationships

Leverage your time Reading Meyerson - pgs 29 - 46

Day 4 Developing an Integrated Marketing Communications Strategy

The AIDA Model and Hierarchy of Effects

Creating effective communication objectives

Choosing forms of social media based on your communication objectives

Reading Handouts will be provided in class

Day 5 Hands On Thursday (Bring Your Laptop To Class)

Teams will identify the how different forms of social media are used to advance organization‟s communication

objectives

Week 3 Day 6 Creating Content People Care About

Why EB White Matters

What is content

5 Questions to answer about your business

11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64

Day 7 Business Blogs

What is a business blog

10 Key steps you must take before starting your business blog

Move your readers to action with compelling content

Remember the 4 Es when you write

Visibility = Opportunity

Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180

Day 8 How to Communicate With Impact Using Social Media

Give a glimpse into your life

Use stories to stand out from the clutter

Start juicy conversations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 40: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Deepen their involvement by offering a next step

Build trust by linking to other experts

Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118

Day 9 Hands On Thursday (Bring Your Laptop To Class)

You‟ll work on the design of the blog for your individual project

Week 4 Day 10 Facebook

Essential rules for building a large and loyal following

Optimizing the main components of Facebook

4 part formula for profitable relationships

The power of friend lists and news feeds

10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198

Day 11 Twitter and Mobile Marketing

The mobile revolution

The synergistic effect between mobile and social media

Creating Twitter followers

Social media for social good

Send people to your own site

Reading Meyerson ndash pgs 199 ndash 216

Day 12 Instragram Foursquare and other Forms of Mobile Marketing

It will be a hands-on day where you and your team members explore and execute on the use of

different forms of mobile marketing designed for integration into your social media marketing

strategy

Day 13 Hands-On Thursday (Bring Your Laptop to Class)

You will work on the design of the Facebook page for your individual project

Week 5

Day 14 YouTube and Online Video

6 Ways YouTube can boost your social media marketing efforts

Setting up a YouTube channel Producing engaging YouTube

content Factors to keep in mind

Why bother with online video

How to make an online video Reading Meyerson ndash pgs 229-248

Day 15 Developing an Effective Email Newsletter

Review of template and provider resources

Principles of effective email newsletter design

Who when where and how of newsletter distribution

Linking email newsletter content to other forms of social media Reading Handouts will be provided in class

Day 16 and 17 Project Presentations

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 41: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 42: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16 2013

ISS 402 CROSS-CULTURAL COMMUNICATION

Instructor Marilyn Plumlee PhD (Linguistics)

Class Meetings Mon-Thurs

Instructor contact mariplumyahoocom

GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be

analyzed will include marketing and advertising international politics the news media international business settings as

well as interpersonal communication Readings and practical activities will be organized around the themes of the

ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-

cultural communication and research into cross-cultural communication (and

mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class

discussions

The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw

primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and

pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis

We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between

cultural norms and individual decision-making

General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the

class readings Students will then apply these principles to their own analysis of the Korean communication contexts

Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the

resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be

analyzed

METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in

written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment

through which they will explore the principles under analysis The fieldwork assignments will normally be due each

Monday (following the week in which the readings discussions and fieldwork were done)

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 43: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

GRADING CRITERIA

Grades will be based on

(1) daily homework completion (measured by completion of reading reports on assigned

readings your level of class participation and contributions to class discussions)

(2) completion of weekly fieldwork observation assignments and

(3) a final take-home essay exam in which you are asked to synthesize the material

covered in the 5 weeks

ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION

Homework completion (reading reports) 20

(Homework completion will be calculated for each of the first

4 weeks and you will get a weekly homework completion grade)

Weekly field work assignments (4 10 each) 40

Class attendance amp discussion participation 15

Final exam (take-home essay) 25

(due in class on Wednesday August 8)

REQUIRED CLASS MATERIALS (available for purchase in the ISS office)

1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard

E Nisbett

2 Reading Package

READINGS AND DISCUSSION SCHEDULE

WEEKS 1 amp 2

INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo

2 Examples of effect of cultural differences in the business world

Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture

Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner

Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)

Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors

from another country (to be done in several stages concluding in week 5)

Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of

college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its

history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)

Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun

or one of the other cultural sites of interest in the Cheolla-do or Seoul area

WHAT TO DO

1 Prepare a first draft for discussion in class on Tuesday

2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description

(feedback questionnaire will be distributed in class)

For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested

in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 44: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment

3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be

substituted for the Gwang-juCheolla field trip)

4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on

Cultural Tourism

WEEKS 3 amp 4

DOING RESEARCH on INTER-CULTURAL PRAGMATICS

Readings from Reading Package

1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280

plus Review and Discussion questions 13467 pp 280-288

(Ch 10 in Pragmatics An Introduction 2nd ed

Malden MAOxfordUK Blackwell)

2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in

Intercultural Communication

(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 155-190)

3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000

Culture as an Explanatory Variable Problems and Possibilities

(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 47-71)

4 Gudykunst William 2000 Methodological Issues in Conducting Theory

Based Cross-Cultural Research

(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across

Cultures LondonNew York Continuum pp 293-315)

5 Kasper Gabriele 2000 Data Collection in Pragmatics Research

(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures

LondonNew York Continuum pp 316-341)

6 Korean Case Study

Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic

Analysis The Sociolinguistic Journal of

Korea111 pp 241-270

Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task

(counts as 2 field work assignments)

Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with

those of another nationality In your project design incorporate at least one of the cultural values we have talked about

(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a

minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be

based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience

(You may work in teams to design the tasks and collect the data but each person should do their own write-up)

WEEK 5

SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in

BELIEF SYSTEMS

Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic

sources

Readings

House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 45: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport

Through Talk Across Cultures LondonNew York Continuum pp146-164)

Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed

Language and Social Identity Cambridge Cambridge University Press pp 145-162

Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications

(Center for Korean Studies North Park College amp Theological Seminary)

Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi

Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp

177- 189

Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los

Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157

Final take-home essay exam due on Wednesday

(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an

inter-cultural mis-communication situation)

Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be

presented in Week 5 at closing ceremony

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 46: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502 Media Globalization and the East Asian Region Summer 2013 syllabus

Class M ndash Th 130-310 pm

Instructor Jae Kook Lee PhD

Email JKL2indianaedu

Course Description

This course is designed to provide information on contemporary issues in global communication and on the driving political

sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and

around the world The course covers subjects such as the role of the media in globalization processes the philosophy and

ideology of various mass communication systems the nature and content of international news the imbalanced flow of

information in the world the global flow of media entertainment and accusations of cultural imperialism The course will

focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism

advertising television news and online media The goal of the course is for students to understand and articulate the issues

in global communications and the role of the media as a participant in shaping societies especially in the East Asian context

Requirements

This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in

class discussions Your comments discussion and questions will make up most of our class meetings Attendance is

expected and required Unexcused absences will result in failure of this course This course consists of four integrated

components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project

Satisfactory performance requires full participation in all four parts

Asian news briefing Each class we will briefly talk about importantinteresting current issues in the

East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide

some contextual information about the issue [event] to class Supporting materials such as slides and

video clips will be helpful 10 to 15 minutes

Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are

counted as present I will give you a full credit when proper documentation is provided for absence

Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)

consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate

an ability to creatively apply course concepts

Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and

class content to assess whether students have done the required work and understood the basic ideas

Final project This is an opportunity to explore in considerable detail some aspect(s) of the media

and culture of an East Asian country of special interest to you (excluding your country of origin) As a

group of three you can choose a country you already know well (but not much about its mass media)

or a country you know nothing about (but want to learn) The paper will follow the traditional format

of a research paper and will emphasize research methods and materials In this and all other written

requirements the techniques of writing (spelling grammar word usage organization) and of

scholarship (sources documentation logic evidence) will be emphasized along with content The

length of research paper should be minimum 10 pages double-spaced 12-point font

Final project presentation Students will make in-class presentations on last days of the semester You

are expected to introduce findings of your final project to the class

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 47: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Grading The final grades will be determined by the sum of the scores from following components These components will be

weighted according to the following system

Grading Percent Midterm Exam 30

Class presentation 10

Final project 40

AttendanceParticipation 20

Total 100

Course Policies

Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of

scheduled deadlines All assignments are due in class

Syllabus changes This syllabus is subject to change with sufficient notice to students

Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism

unauthorized collaboration falsifying academic records and any act designed to avoid participating

honestly in the learning process Scholastic dishonesty also includes but is not limited to providing

false or misleading information to receive a postponement or an extension on a test quiz or other

assignment and submission of essentially the same written assignment for two courses without the

prior permission of the instructor In this class students are encouraged to work with other students if it

helps them master course material but exams and assignments must represent an individual‟s own

original contributions In the assignments students will be required to summarize other researchers‟

work and these summaries must be original and must acknowledge all sources By accepting this

syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages

both the students learning experience and readiness for the future demands of a work-career

95-100 A+ 80-84 Bo 65-69 D+

90-94 Ao 75-79 C+ 60-64 Do

85-89 B+ 70-74 Co 59-0 F

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 48: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS502mdash Media Globalization and the East Asian Region

Dr Jae Kook Lee Instructor

Course Schedule as of June 1 (Subject to change Please consult regularly)

Date Topic of the Day Reading

July 18 Orientation to the Class

July 22 A New Global Order

Tunstall Ch 10 The Rise of Big-Population

Nations and Their Media

Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign

Policy NovDec 2000 54-63

httpwwwglobalpolicyorgcomponentcontent

article16227556html

July 24 Press Freedom Around The

World

Freedom of the press 2012

July 25 Global Media Systems

Theoretical Perspectives and

Models

Kamalipour Ch 2 Drawing a Bead on Global

Communication Theories

July 29 Global News and Information

Flow

Kamalipour Ch 6 Global News and

Information Flow

July 30 Media Globalization

McPail Ch 14 Media Globalization in Asia

James Fallows Win in China Atlantic

Monthly Volume 299 Issue 3

httpwwwtheatlanticcommagazinearchive20

0704win-in-china5700

Amelia Gentleman Chennai Journal Tackling a

Society‟s Boundaries on TV and in Family The

New York Times Asia Pacific February 20

2008

httpwwwnytimescom20080220worldasia

20chennaihtml July 31 Global Media and Culture

Kamalipour Ch 13 Communication and

Culture Aug 1 Global Media = Cultural

Imperialism

AnokwaSalwen Ch 13 Globalization Media

Imperialism and Dependency

Julian Dibbell The Life of the Chinese Gold

Farmer

httpwwwjuliandibbellcomtextsgoldfarmersh

tml Aug 5 Beyond Cultural Imperialism

Cultural Hybridity

Aug 6 Asian Media Go Global

Japanese Manga and Anime

Lent J (2004) Far Out and Mundane The

Mammoth World of Manga

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 49: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Aug 7 Cultural Counterflow Japanese

Anime in the United States

Debbi Gardiner Anime in America Jpan Inc

January 2003 Issue 39

httpwwwjapaninccomarticlephparticleID=9

72 Aug 8 Exam

Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist

Media Stir-Fry

Reporters Without Borders (2005) Xinhua The

World‟s Biggest Propaganda Agency Aug 13 The Internet in China

Hong Kongrsquos Journalism Under

Pressure

Internet in China The Economist Jan 2008

The connection has been reset

Few in China complain about internet controls

Aug 14 Final presentation

Aug 15 Final presentation

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 50: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

International Summer Session 2013 July 18 through Aug 16

Hankuk University of Foreign Studies M through

Th 320 ndash 450 pm

Seoul South Korea

ISS 801 Academic English Reading and Writing

Syllabus

Dr Jon H Bahk-Halberg

Course Description

In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students

to academic writing and writing as a process To that end we will cover idea generating practices

drafting techniques surface and global editing and sentence level revision In addition we will learn

the proper citation of sources including a Works Cited page Central to academic discourse is

analytical thinking which builds upon summarization To hone these skills we will use short stories

and poetry as primary texts for reading and writing as well as your work in other ISS classes

Required Texts

Trimble John R Writing with Style Conversations on the Art of Writing Second Edition

Upper Saddle River New Jersey Prentice-Hall Inc 2000

An IS 801 Academic English Reader will be made available to you featuring short stories and

assorted excerpts from the following

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007

Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Chang-Rae Native Speaker New York Riverhead Books 1995

Lee Krys Drifting House New Delhi India Penguin Books 2012

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012

Trevor William Cheating at Canasta New Delhi India Penguin Books 2007

Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and

revising your own writing An important part of the workshop process is discussing and critiquing

your own and your peers‟ work You will be writing every day

Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be

important to you Attending class means not only a physical presence arriving on time but also being

prepared and participating Three absences will mean a reduction of one letter grade and five

absences will mean the student earns an F

Grades Your course grade is dependent upon your contribution to class the quality of your presentation

participation and writing your improvement and your effort I am looking for progress in your

work

Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another

writer Plagiarism is a grave violation of academic integrity and the sanctions against it are

severe Don‟t do it Respect yourself and others

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 51: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Schedule

Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)

Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)

Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)

Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin

Books 2007 61-72

Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard

Russo New York Houghton Mifflin 2010 42-62

Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books

2012 1-23

----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012

25-49

----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 52: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

IS803-Presenting in English for TV amp Radio

2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)

News Anchor Seoul Correspondent (NHK World TV)

MC Morning Special (EBS Radio)

MA International Relations University of Cambridge

MA Comparative Literature University of London

As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking

presenters is also growing This course will give students an overview of the industry both within the country

and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various

skills needed for presenting in English over a period of five weeks

Prerequisite

Students are expected to have a passionate interest not just in studying English but also in current affairs and

culturalsocial issues

Week 1

An overview of the English-language broadcasting industry in Korea

(Arirang KBS World TBS-EFM etc)

An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)

Regional accents do they matter

How programs are produced (newscurrent affairsmusic programstalk shows)

ProducersWritersMCs how the different roles function within the production process

What makes a goodbad program (monitoring different English-language programs)

Differences between hosting a program and reporting

ltPractice Sessionsgt

Presentation I

Finding the right voicetone I

Using the microphone (goodbad habits)

Working with the earpiece I

Reading practice I

Presenting with a script

Creating a report I (getting interviews writing catchy intros)

1-on-1 sessions I (pronunciation grammar-related issues etc)

Week 2

Analyzing different programs (TV amp Radio)

Analyzing presenting skills of different anchorsjournalistsMCs

ltPractice Sessionsgt

Presentation II

Finding the right voicetone II

Working with the earpiece II

Reading practice II

Presenting with a script II

Creating a report II

Improvising I

1-on-1 sessions II (pronunciation grammar-related issues etc)

Week 3

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)

Page 53: IS 202 KOREAN CINEMA Instructors: Dr. Antoine …builder.hufs.ac.kr/user/summer/coursedescription/2013 ISS...The reader will be available ISS Office at HUFS; MP3 listening files will

2013 International Summer Session in Korean amp Asian Studies

httpsummerhufsackr

Midterm Exam

Voice-overs

Presentation III

Reading practice III

Presenting with a script III

Improvising I

Creating a report III

1-on-1 sessions III

Week 4

Troubleshooting during live casts

Reading practice IV

Presenting with a script IV

Improvising II

Creating a report IV

1-on-1 sessions IV

Week 5

Troubleshooting during a live cast

Reading practice V

Presenting with a script V

Improvising III

Creating a report V (getting interviews writing catchy intros)

1-on-1 sessions V (pronunciation grammar-related issues etc)

Final exam

Assessment

Active Class Participation 30

Individual Progress Notes 30

Midterm 20

Final Exam 20

(The midterm and final exams will be practical in nature)