IS 202 KOREAN CINEMA Instructors: Dr. Antoine...
Transcript of IS 202 KOREAN CINEMA Instructors: Dr. Antoine...
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 202 KOREAN CINEMA
2013 International Summer Session in Korean and East Asian Studies
Instructors Dr Antoine Coppola
Room TBA
Schedule Specific schedule to be announced
Korean Cinema Workshop Professor Antoine Coppola
In this workshop we will understand Korean cinema through cinematographic practices Based on
famous Korean movies we will remake some outstanding scenes Students will choose some
sequences of a famous Korean movie and then they will draw the storyboard and remake the
sequences (supervised by the professor)
HISTORICAL OVERVIEW OF KOREAN CINEMA
1- The beginning of Korean Cinema under Japanese colonization
2- North Korean Cinema and South Korean cinema in the 1950s and 1960s
3- Sex-Screen and Sport in South Korea quotaquickies and melodrama aesthetic under
military control until the end of the 1980s
4- The first New Wave of the Korean cinema Park Kwang-su Jang Sun-woo
Hwang Kiu-dok Lee Myong-se Bae Young-gyun etc
5- The end of the 1990s and the new market Blockbusters and genre movies
(from Jiri to Taeguki)
6- The second New Wave and the Hallyu in the 2000s
7- The post Hallyu era Korean movies today between auteurs movies
(Kim Ki-duk Lee Chang-dong Hong Sang-soo) and an industry in crisis
The process
1 Understanding some great Korean movies (specificity or not)
2 Making synergistic groups (some good scriptwriters story-boarders actors cameraman and
camerawoman etc)
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3 A Choice (3 4 10) of famous scenes available to remake (provided by students themselves and
by the professor Democratic final decision)
4 An introduction to cinematographic techniques (story telling story-boarding camera work sound
work lighting work editing work) A short but efficient introduction to cinema techniques
and vocabulary (camera work digital editing sound recording lighting etc)
5 Preparation of the shooting (cast locations etc) Discovering Korea and Korean people reactions
while making a movie
6 Each group shoot their own remake (a sequence of a famous Korean movie)
7 Editing session (editing the film itself and some of the most funny poetic or meaningful making-
of
8 Screening (The short movies of each groups will be screened during the closing ceremony of the
Summer session) Voice vote
Notes
Students do not need any cinematographic knowledge The workshop (the professor) will provide
them the basic surviving techniques they have to know
Equipments will be provided by the HUFS ISS
Up on the scenes to shoot be ready to some (few) extra times put of standard class schedule
Assessment
10 Attendance - 20 Interview - 70 Workshop participation
2013 International Summer Session in Korean amp Asian Studies
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IS 203 Korean Music amp Performing Arts HUFS-ISS Summer 2013 Kim Yu Seok
Mon-Thu
The reader will be available ISS Office at HUFS MP3 listening files will be available on Google
documents for download
One Performance Review (10)
One two-page review to be written about the concert at the National Center for Korean Traditional Music
we will attend on July 16th
The review is due on Monday July 23
The performance review is a descriptive and critical review of a concert performance All students must
attend and write two reviews of Korean music concerts The review should mention the date and location
of the presentation instruments used repertoire played a description of the audience and kinds of
interaction with the audience It is very important to relate your description and observations to topics
discussed in class Your impressions and evaluative comments are also important
The reports must be typed double-spaced on white (or light) paper using standard typeface (please no
script or fancy typeface) Use one-inch margins around the text The quality of written communication is
part of the evaluation for each writing assignment Your essays must be carefully edited for typos
and grammatical errors they should appear clean and neat
Two Exams (25 each)
Exams will focus on listening and general comprehension of the materials presented in class and in
assigned reading and listening materials No make-up exams will be administered unless
prior arrangements are made or emergency situations arise
Presentation (10)
There will be a presentation (on your own topic) on current Korean music culture
Attendance and Participation (30)
Attendance at lectures is essential We expect you to be actively engaged in lectures and discussions Each
day one student will be expected to do an oral presentation about the readings Students are also
expected to be prepared to discuss listening examples Please feel free to ask questions when you dont
understand something in the readings or lectures
Grading Guidelines
Exams 50
Performance Review 10
Attendance and Participation 30
Presentation 10
Part I Court Folk and New Instrumental
Week 1
Orientation and Introduction
Definition Boundary Terms of Korean Music
History and Musical Traditions of Korea
Read Lee Byong Won ldquoHistoryrdquo (5-11 Music of Korea)
Korean Traditional Instruments
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Read Killick Andrew ldquoMusical Instruments of Koreardquo (821-832 Garland Encyclopedia of World
Music)
Suggested Weekend Concerts TBA
Week 2
Music of the Court Classical Instrumental Music Hyangak and Chŏngak
Read So Inhwa ldquoCourt Musicrdquo (13-29 Music of Korea)
Kim Hee-sun ldquoClassical Music Instrumentalrdquo (49-63 Music of Korea)
Listen 1 Hyang-ak Sujech‟on [수제천 壽霽天]
2 Chŏngak Yŏngsan hoesang [영산회상 靈山會相]
3 Aak Jongmyo-jereak [종묘제례악] Munmyo-jeryeak
[문묘제례악 文廟祭禮樂 ndash Confucian Temple Music]
Folk Instrumental Sanjo and Sinawi
Read Howard Keith ldquoProfessional Music Instrumentalrdquo (127-143 Music of Korea)
Listen 4 Ji Aeri Kayagucircm Sanjo
5 Seo Yong-socirck Daegucircm Sanjo
6 Sinawi
Folk Instrumental P‟ungmul and Samulnori
Read Hesselink Nathan ldquoFolk Music Instrumentalrdquo (93-104 Music of Korea)
Listen 7 Samulnori Utdari-p‟ungmul
Video ldquoWang-eui namja [The King and the Clown]rdquo (excerpts)
Folk Religion Shaman Music
Read Lee Yong-shik ldquoReligious Music Shamanismrdquo (159-170 Music of Korea)
Listen 8 ldquoKamanggorirdquo in Seoul Saenamgut
Suggested Weekend Concerts TBA
Week 3
New Instrumental Music
Read Byeon Gyeweon ldquoContemporary Korean Musicrdquo
Listen 9 ldquoSinforniardquo (Sagye) (from Sagye‟s first album)
10 Orchestral Piece
11 Kang Eunil‟s haegum
Video ldquo21st Century Korean Musicrdquo (excerpts)
Performance review due
Exam I (Court Folk New Instrumental)
Part II Vocal Music and Dance
Poetry and Sound I Kagok Sijo and Kasa
Read Hae-kyung Um ldquoClassical Vocal Music Gagok Gasa and Sijordquo 31-47
Listen 12 Kagok (Kyemŏn-jo) P‟yŏngsudaeyŏp [계면조 평수대엽] by Yi
Dong-gyu (male performer)
13 Sijo Ch‟ŏng salli [청산리] by Yi Jun-a
14 Contemporary Sijo ldquoThe Misty Morningrdquo from Sijo Walking
Metro by Moon Hyun
Poetry and Sound II
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In-class lecture demonstration
Suggested Weekend Concerts TBA
Week 4
Folk Songs I
Read Inok Paek ldquoFolk Music Vocalrdquo 65-91
Listen 19 Chocircn Hwa-ja Kangwon-do Arirang
20 Kim Young Yim Kangwon-do Arirang
21 Nang-Nang Kangwon-do Arirang
Folk Songs II
Folk Music Workshop
P‟ansori I Introduction and Emotional Expression
Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125
Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo
16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo
17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo
18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo
In-class lecture-demonstration
P‟ansori II
Movie ldquoChunhyangdeonrdquo
Week 5 Religious Music Buddhist Chant Songs
Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157
Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk
Park Il-cho (Chi hun)
Court and Folk Dances
Dance Workshop
Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29
Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo
Video ldquoSinpannoreumrdquo
Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)
24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo
Exam II (Vocal Music and Dance)
Presentations
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
The Dynamic Korean Economy - IS 301
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash August 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and
the country depended on foreign assistance to survive Today a little more than five decades later Korea
has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology
a leader in many fields and a model for other countries‟ economic development
This course will explore factors that have contributed to Korea‟s amazing economic growth Students will
also study some key industries that fuel the economy and learn about the strategies some Korean
companies and industries have used to become global leaders
The course will include visits to Korean industrial and business sites so students can see how business is
done in Korea and can learn about some differences in business practices between Korea and other
countries Students also will work in teams to research a particular industry and a particular company or
regional target market
------------------------------------------------------------------------------------------------------------
Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State
Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings
participate in class discussions and take exams Students will also prepare team presentations on a Key
Industry and on a specific Company or Market Region The team presentations will be presented orally to
the class and also submitted on paper
Examinations You will have two exams ndash one in the middle of the course and one in the last week It is
also possible to have quizzes on daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit
report as follows The total points may possibly be increased or decreased at the instructor‟s option Please
note that class attendance is extremely important Students will lose two points for any absence
2013 International Summer Session in Korean amp Asian Studies
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Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Key Industry 30 points possible
Team presentation on a Company or Market Region 30 points possible
Site visit report 20 points
possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points
possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 About readings and Assignments
Prepare by doing assigned reading
1 Why study the Korean economy (A visit to Panama)
2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy
isolationist policies Confucian setting
3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)
4 Liberation the Korean War and the Syngman Rhee years
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory
(This field trip is required for IS301 students)
Visit Coal Museum at Boryeong (tentative)
Week 2
Prepare by doing assigned reading
2013 International Summer Session in Korean amp Asian Studies
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1 General Park Chung Hee gains power the problem of legitimacy
2 From post-war devastation to the world‟s 11th
largest economy The impact of Park
Chung Hee How politics and the economy interact
3 How the Chaebols grew ndash the relationship between business and government
4 How the government managed the economy
Prepare by doing assigned reading
1 The influence of Confucianism
2 The problem of Rising Expectations
3 The 1997 economic collapse How politics and the economy interact ndash again
4 The IMF era ndash restructuring the Chaebols
Prepare by doing assigned reading
1 New strategies Free Trade Agreements New Growth Engines
2 Some characteristics of Korean business
3 Korean communication styles
4 Who‟s who in brands
Prepare by doing assigned reading
1 Review for Exam 1
2 Guest speaker (tentative)
Exam 1
430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south
Seoul This field trip is required for IS301 students
Week 3
Prepare by doing assigned reading for each day
1 Introduce team research assignment 1 ndash Key Industries
2 Learn about some of Korea‟s global industries
1 The Amazing Korean Auto Industry
2 Innovative Korea becomes the biggest Shipbuilder in the world then is
challenged
3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building
4 Nuclear power ndash selling energy to the Middle East
5 Dongdaemun Fashion Market ndash where designers and buyers interact
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
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- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
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Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
3 A Choice (3 4 10) of famous scenes available to remake (provided by students themselves and
by the professor Democratic final decision)
4 An introduction to cinematographic techniques (story telling story-boarding camera work sound
work lighting work editing work) A short but efficient introduction to cinema techniques
and vocabulary (camera work digital editing sound recording lighting etc)
5 Preparation of the shooting (cast locations etc) Discovering Korea and Korean people reactions
while making a movie
6 Each group shoot their own remake (a sequence of a famous Korean movie)
7 Editing session (editing the film itself and some of the most funny poetic or meaningful making-
of
8 Screening (The short movies of each groups will be screened during the closing ceremony of the
Summer session) Voice vote
Notes
Students do not need any cinematographic knowledge The workshop (the professor) will provide
them the basic surviving techniques they have to know
Equipments will be provided by the HUFS ISS
Up on the scenes to shoot be ready to some (few) extra times put of standard class schedule
Assessment
10 Attendance - 20 Interview - 70 Workshop participation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 203 Korean Music amp Performing Arts HUFS-ISS Summer 2013 Kim Yu Seok
Mon-Thu
The reader will be available ISS Office at HUFS MP3 listening files will be available on Google
documents for download
One Performance Review (10)
One two-page review to be written about the concert at the National Center for Korean Traditional Music
we will attend on July 16th
The review is due on Monday July 23
The performance review is a descriptive and critical review of a concert performance All students must
attend and write two reviews of Korean music concerts The review should mention the date and location
of the presentation instruments used repertoire played a description of the audience and kinds of
interaction with the audience It is very important to relate your description and observations to topics
discussed in class Your impressions and evaluative comments are also important
The reports must be typed double-spaced on white (or light) paper using standard typeface (please no
script or fancy typeface) Use one-inch margins around the text The quality of written communication is
part of the evaluation for each writing assignment Your essays must be carefully edited for typos
and grammatical errors they should appear clean and neat
Two Exams (25 each)
Exams will focus on listening and general comprehension of the materials presented in class and in
assigned reading and listening materials No make-up exams will be administered unless
prior arrangements are made or emergency situations arise
Presentation (10)
There will be a presentation (on your own topic) on current Korean music culture
Attendance and Participation (30)
Attendance at lectures is essential We expect you to be actively engaged in lectures and discussions Each
day one student will be expected to do an oral presentation about the readings Students are also
expected to be prepared to discuss listening examples Please feel free to ask questions when you dont
understand something in the readings or lectures
Grading Guidelines
Exams 50
Performance Review 10
Attendance and Participation 30
Presentation 10
Part I Court Folk and New Instrumental
Week 1
Orientation and Introduction
Definition Boundary Terms of Korean Music
History and Musical Traditions of Korea
Read Lee Byong Won ldquoHistoryrdquo (5-11 Music of Korea)
Korean Traditional Instruments
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Read Killick Andrew ldquoMusical Instruments of Koreardquo (821-832 Garland Encyclopedia of World
Music)
Suggested Weekend Concerts TBA
Week 2
Music of the Court Classical Instrumental Music Hyangak and Chŏngak
Read So Inhwa ldquoCourt Musicrdquo (13-29 Music of Korea)
Kim Hee-sun ldquoClassical Music Instrumentalrdquo (49-63 Music of Korea)
Listen 1 Hyang-ak Sujech‟on [수제천 壽霽天]
2 Chŏngak Yŏngsan hoesang [영산회상 靈山會相]
3 Aak Jongmyo-jereak [종묘제례악] Munmyo-jeryeak
[문묘제례악 文廟祭禮樂 ndash Confucian Temple Music]
Folk Instrumental Sanjo and Sinawi
Read Howard Keith ldquoProfessional Music Instrumentalrdquo (127-143 Music of Korea)
Listen 4 Ji Aeri Kayagucircm Sanjo
5 Seo Yong-socirck Daegucircm Sanjo
6 Sinawi
Folk Instrumental P‟ungmul and Samulnori
Read Hesselink Nathan ldquoFolk Music Instrumentalrdquo (93-104 Music of Korea)
Listen 7 Samulnori Utdari-p‟ungmul
Video ldquoWang-eui namja [The King and the Clown]rdquo (excerpts)
Folk Religion Shaman Music
Read Lee Yong-shik ldquoReligious Music Shamanismrdquo (159-170 Music of Korea)
Listen 8 ldquoKamanggorirdquo in Seoul Saenamgut
Suggested Weekend Concerts TBA
Week 3
New Instrumental Music
Read Byeon Gyeweon ldquoContemporary Korean Musicrdquo
Listen 9 ldquoSinforniardquo (Sagye) (from Sagye‟s first album)
10 Orchestral Piece
11 Kang Eunil‟s haegum
Video ldquo21st Century Korean Musicrdquo (excerpts)
Performance review due
Exam I (Court Folk New Instrumental)
Part II Vocal Music and Dance
Poetry and Sound I Kagok Sijo and Kasa
Read Hae-kyung Um ldquoClassical Vocal Music Gagok Gasa and Sijordquo 31-47
Listen 12 Kagok (Kyemŏn-jo) P‟yŏngsudaeyŏp [계면조 평수대엽] by Yi
Dong-gyu (male performer)
13 Sijo Ch‟ŏng salli [청산리] by Yi Jun-a
14 Contemporary Sijo ldquoThe Misty Morningrdquo from Sijo Walking
Metro by Moon Hyun
Poetry and Sound II
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
In-class lecture demonstration
Suggested Weekend Concerts TBA
Week 4
Folk Songs I
Read Inok Paek ldquoFolk Music Vocalrdquo 65-91
Listen 19 Chocircn Hwa-ja Kangwon-do Arirang
20 Kim Young Yim Kangwon-do Arirang
21 Nang-Nang Kangwon-do Arirang
Folk Songs II
Folk Music Workshop
P‟ansori I Introduction and Emotional Expression
Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125
Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo
16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo
17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo
18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo
In-class lecture-demonstration
P‟ansori II
Movie ldquoChunhyangdeonrdquo
Week 5 Religious Music Buddhist Chant Songs
Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157
Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk
Park Il-cho (Chi hun)
Court and Folk Dances
Dance Workshop
Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29
Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo
Video ldquoSinpannoreumrdquo
Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)
24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo
Exam II (Vocal Music and Dance)
Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
The Dynamic Korean Economy - IS 301
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash August 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and
the country depended on foreign assistance to survive Today a little more than five decades later Korea
has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology
a leader in many fields and a model for other countries‟ economic development
This course will explore factors that have contributed to Korea‟s amazing economic growth Students will
also study some key industries that fuel the economy and learn about the strategies some Korean
companies and industries have used to become global leaders
The course will include visits to Korean industrial and business sites so students can see how business is
done in Korea and can learn about some differences in business practices between Korea and other
countries Students also will work in teams to research a particular industry and a particular company or
regional target market
------------------------------------------------------------------------------------------------------------
Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State
Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings
participate in class discussions and take exams Students will also prepare team presentations on a Key
Industry and on a specific Company or Market Region The team presentations will be presented orally to
the class and also submitted on paper
Examinations You will have two exams ndash one in the middle of the course and one in the last week It is
also possible to have quizzes on daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit
report as follows The total points may possibly be increased or decreased at the instructor‟s option Please
note that class attendance is extremely important Students will lose two points for any absence
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Key Industry 30 points possible
Team presentation on a Company or Market Region 30 points possible
Site visit report 20 points
possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points
possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 About readings and Assignments
Prepare by doing assigned reading
1 Why study the Korean economy (A visit to Panama)
2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy
isolationist policies Confucian setting
3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)
4 Liberation the Korean War and the Syngman Rhee years
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory
(This field trip is required for IS301 students)
Visit Coal Museum at Boryeong (tentative)
Week 2
Prepare by doing assigned reading
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
1 General Park Chung Hee gains power the problem of legitimacy
2 From post-war devastation to the world‟s 11th
largest economy The impact of Park
Chung Hee How politics and the economy interact
3 How the Chaebols grew ndash the relationship between business and government
4 How the government managed the economy
Prepare by doing assigned reading
1 The influence of Confucianism
2 The problem of Rising Expectations
3 The 1997 economic collapse How politics and the economy interact ndash again
4 The IMF era ndash restructuring the Chaebols
Prepare by doing assigned reading
1 New strategies Free Trade Agreements New Growth Engines
2 Some characteristics of Korean business
3 Korean communication styles
4 Who‟s who in brands
Prepare by doing assigned reading
1 Review for Exam 1
2 Guest speaker (tentative)
Exam 1
430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south
Seoul This field trip is required for IS301 students
Week 3
Prepare by doing assigned reading for each day
1 Introduce team research assignment 1 ndash Key Industries
2 Learn about some of Korea‟s global industries
1 The Amazing Korean Auto Industry
2 Innovative Korea becomes the biggest Shipbuilder in the world then is
challenged
3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building
4 Nuclear power ndash selling energy to the Middle East
5 Dongdaemun Fashion Market ndash where designers and buyers interact
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
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Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
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Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 203 Korean Music amp Performing Arts HUFS-ISS Summer 2013 Kim Yu Seok
Mon-Thu
The reader will be available ISS Office at HUFS MP3 listening files will be available on Google
documents for download
One Performance Review (10)
One two-page review to be written about the concert at the National Center for Korean Traditional Music
we will attend on July 16th
The review is due on Monday July 23
The performance review is a descriptive and critical review of a concert performance All students must
attend and write two reviews of Korean music concerts The review should mention the date and location
of the presentation instruments used repertoire played a description of the audience and kinds of
interaction with the audience It is very important to relate your description and observations to topics
discussed in class Your impressions and evaluative comments are also important
The reports must be typed double-spaced on white (or light) paper using standard typeface (please no
script or fancy typeface) Use one-inch margins around the text The quality of written communication is
part of the evaluation for each writing assignment Your essays must be carefully edited for typos
and grammatical errors they should appear clean and neat
Two Exams (25 each)
Exams will focus on listening and general comprehension of the materials presented in class and in
assigned reading and listening materials No make-up exams will be administered unless
prior arrangements are made or emergency situations arise
Presentation (10)
There will be a presentation (on your own topic) on current Korean music culture
Attendance and Participation (30)
Attendance at lectures is essential We expect you to be actively engaged in lectures and discussions Each
day one student will be expected to do an oral presentation about the readings Students are also
expected to be prepared to discuss listening examples Please feel free to ask questions when you dont
understand something in the readings or lectures
Grading Guidelines
Exams 50
Performance Review 10
Attendance and Participation 30
Presentation 10
Part I Court Folk and New Instrumental
Week 1
Orientation and Introduction
Definition Boundary Terms of Korean Music
History and Musical Traditions of Korea
Read Lee Byong Won ldquoHistoryrdquo (5-11 Music of Korea)
Korean Traditional Instruments
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Read Killick Andrew ldquoMusical Instruments of Koreardquo (821-832 Garland Encyclopedia of World
Music)
Suggested Weekend Concerts TBA
Week 2
Music of the Court Classical Instrumental Music Hyangak and Chŏngak
Read So Inhwa ldquoCourt Musicrdquo (13-29 Music of Korea)
Kim Hee-sun ldquoClassical Music Instrumentalrdquo (49-63 Music of Korea)
Listen 1 Hyang-ak Sujech‟on [수제천 壽霽天]
2 Chŏngak Yŏngsan hoesang [영산회상 靈山會相]
3 Aak Jongmyo-jereak [종묘제례악] Munmyo-jeryeak
[문묘제례악 文廟祭禮樂 ndash Confucian Temple Music]
Folk Instrumental Sanjo and Sinawi
Read Howard Keith ldquoProfessional Music Instrumentalrdquo (127-143 Music of Korea)
Listen 4 Ji Aeri Kayagucircm Sanjo
5 Seo Yong-socirck Daegucircm Sanjo
6 Sinawi
Folk Instrumental P‟ungmul and Samulnori
Read Hesselink Nathan ldquoFolk Music Instrumentalrdquo (93-104 Music of Korea)
Listen 7 Samulnori Utdari-p‟ungmul
Video ldquoWang-eui namja [The King and the Clown]rdquo (excerpts)
Folk Religion Shaman Music
Read Lee Yong-shik ldquoReligious Music Shamanismrdquo (159-170 Music of Korea)
Listen 8 ldquoKamanggorirdquo in Seoul Saenamgut
Suggested Weekend Concerts TBA
Week 3
New Instrumental Music
Read Byeon Gyeweon ldquoContemporary Korean Musicrdquo
Listen 9 ldquoSinforniardquo (Sagye) (from Sagye‟s first album)
10 Orchestral Piece
11 Kang Eunil‟s haegum
Video ldquo21st Century Korean Musicrdquo (excerpts)
Performance review due
Exam I (Court Folk New Instrumental)
Part II Vocal Music and Dance
Poetry and Sound I Kagok Sijo and Kasa
Read Hae-kyung Um ldquoClassical Vocal Music Gagok Gasa and Sijordquo 31-47
Listen 12 Kagok (Kyemŏn-jo) P‟yŏngsudaeyŏp [계면조 평수대엽] by Yi
Dong-gyu (male performer)
13 Sijo Ch‟ŏng salli [청산리] by Yi Jun-a
14 Contemporary Sijo ldquoThe Misty Morningrdquo from Sijo Walking
Metro by Moon Hyun
Poetry and Sound II
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
In-class lecture demonstration
Suggested Weekend Concerts TBA
Week 4
Folk Songs I
Read Inok Paek ldquoFolk Music Vocalrdquo 65-91
Listen 19 Chocircn Hwa-ja Kangwon-do Arirang
20 Kim Young Yim Kangwon-do Arirang
21 Nang-Nang Kangwon-do Arirang
Folk Songs II
Folk Music Workshop
P‟ansori I Introduction and Emotional Expression
Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125
Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo
16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo
17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo
18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo
In-class lecture-demonstration
P‟ansori II
Movie ldquoChunhyangdeonrdquo
Week 5 Religious Music Buddhist Chant Songs
Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157
Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk
Park Il-cho (Chi hun)
Court and Folk Dances
Dance Workshop
Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29
Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo
Video ldquoSinpannoreumrdquo
Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)
24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo
Exam II (Vocal Music and Dance)
Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
The Dynamic Korean Economy - IS 301
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash August 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and
the country depended on foreign assistance to survive Today a little more than five decades later Korea
has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology
a leader in many fields and a model for other countries‟ economic development
This course will explore factors that have contributed to Korea‟s amazing economic growth Students will
also study some key industries that fuel the economy and learn about the strategies some Korean
companies and industries have used to become global leaders
The course will include visits to Korean industrial and business sites so students can see how business is
done in Korea and can learn about some differences in business practices between Korea and other
countries Students also will work in teams to research a particular industry and a particular company or
regional target market
------------------------------------------------------------------------------------------------------------
Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State
Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings
participate in class discussions and take exams Students will also prepare team presentations on a Key
Industry and on a specific Company or Market Region The team presentations will be presented orally to
the class and also submitted on paper
Examinations You will have two exams ndash one in the middle of the course and one in the last week It is
also possible to have quizzes on daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit
report as follows The total points may possibly be increased or decreased at the instructor‟s option Please
note that class attendance is extremely important Students will lose two points for any absence
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Key Industry 30 points possible
Team presentation on a Company or Market Region 30 points possible
Site visit report 20 points
possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points
possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 About readings and Assignments
Prepare by doing assigned reading
1 Why study the Korean economy (A visit to Panama)
2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy
isolationist policies Confucian setting
3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)
4 Liberation the Korean War and the Syngman Rhee years
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory
(This field trip is required for IS301 students)
Visit Coal Museum at Boryeong (tentative)
Week 2
Prepare by doing assigned reading
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
1 General Park Chung Hee gains power the problem of legitimacy
2 From post-war devastation to the world‟s 11th
largest economy The impact of Park
Chung Hee How politics and the economy interact
3 How the Chaebols grew ndash the relationship between business and government
4 How the government managed the economy
Prepare by doing assigned reading
1 The influence of Confucianism
2 The problem of Rising Expectations
3 The 1997 economic collapse How politics and the economy interact ndash again
4 The IMF era ndash restructuring the Chaebols
Prepare by doing assigned reading
1 New strategies Free Trade Agreements New Growth Engines
2 Some characteristics of Korean business
3 Korean communication styles
4 Who‟s who in brands
Prepare by doing assigned reading
1 Review for Exam 1
2 Guest speaker (tentative)
Exam 1
430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south
Seoul This field trip is required for IS301 students
Week 3
Prepare by doing assigned reading for each day
1 Introduce team research assignment 1 ndash Key Industries
2 Learn about some of Korea‟s global industries
1 The Amazing Korean Auto Industry
2 Innovative Korea becomes the biggest Shipbuilder in the world then is
challenged
3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building
4 Nuclear power ndash selling energy to the Middle East
5 Dongdaemun Fashion Market ndash where designers and buyers interact
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
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Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
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Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Read Killick Andrew ldquoMusical Instruments of Koreardquo (821-832 Garland Encyclopedia of World
Music)
Suggested Weekend Concerts TBA
Week 2
Music of the Court Classical Instrumental Music Hyangak and Chŏngak
Read So Inhwa ldquoCourt Musicrdquo (13-29 Music of Korea)
Kim Hee-sun ldquoClassical Music Instrumentalrdquo (49-63 Music of Korea)
Listen 1 Hyang-ak Sujech‟on [수제천 壽霽天]
2 Chŏngak Yŏngsan hoesang [영산회상 靈山會相]
3 Aak Jongmyo-jereak [종묘제례악] Munmyo-jeryeak
[문묘제례악 文廟祭禮樂 ndash Confucian Temple Music]
Folk Instrumental Sanjo and Sinawi
Read Howard Keith ldquoProfessional Music Instrumentalrdquo (127-143 Music of Korea)
Listen 4 Ji Aeri Kayagucircm Sanjo
5 Seo Yong-socirck Daegucircm Sanjo
6 Sinawi
Folk Instrumental P‟ungmul and Samulnori
Read Hesselink Nathan ldquoFolk Music Instrumentalrdquo (93-104 Music of Korea)
Listen 7 Samulnori Utdari-p‟ungmul
Video ldquoWang-eui namja [The King and the Clown]rdquo (excerpts)
Folk Religion Shaman Music
Read Lee Yong-shik ldquoReligious Music Shamanismrdquo (159-170 Music of Korea)
Listen 8 ldquoKamanggorirdquo in Seoul Saenamgut
Suggested Weekend Concerts TBA
Week 3
New Instrumental Music
Read Byeon Gyeweon ldquoContemporary Korean Musicrdquo
Listen 9 ldquoSinforniardquo (Sagye) (from Sagye‟s first album)
10 Orchestral Piece
11 Kang Eunil‟s haegum
Video ldquo21st Century Korean Musicrdquo (excerpts)
Performance review due
Exam I (Court Folk New Instrumental)
Part II Vocal Music and Dance
Poetry and Sound I Kagok Sijo and Kasa
Read Hae-kyung Um ldquoClassical Vocal Music Gagok Gasa and Sijordquo 31-47
Listen 12 Kagok (Kyemŏn-jo) P‟yŏngsudaeyŏp [계면조 평수대엽] by Yi
Dong-gyu (male performer)
13 Sijo Ch‟ŏng salli [청산리] by Yi Jun-a
14 Contemporary Sijo ldquoThe Misty Morningrdquo from Sijo Walking
Metro by Moon Hyun
Poetry and Sound II
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
In-class lecture demonstration
Suggested Weekend Concerts TBA
Week 4
Folk Songs I
Read Inok Paek ldquoFolk Music Vocalrdquo 65-91
Listen 19 Chocircn Hwa-ja Kangwon-do Arirang
20 Kim Young Yim Kangwon-do Arirang
21 Nang-Nang Kangwon-do Arirang
Folk Songs II
Folk Music Workshop
P‟ansori I Introduction and Emotional Expression
Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125
Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo
16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo
17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo
18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo
In-class lecture-demonstration
P‟ansori II
Movie ldquoChunhyangdeonrdquo
Week 5 Religious Music Buddhist Chant Songs
Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157
Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk
Park Il-cho (Chi hun)
Court and Folk Dances
Dance Workshop
Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29
Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo
Video ldquoSinpannoreumrdquo
Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)
24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo
Exam II (Vocal Music and Dance)
Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
The Dynamic Korean Economy - IS 301
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash August 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and
the country depended on foreign assistance to survive Today a little more than five decades later Korea
has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology
a leader in many fields and a model for other countries‟ economic development
This course will explore factors that have contributed to Korea‟s amazing economic growth Students will
also study some key industries that fuel the economy and learn about the strategies some Korean
companies and industries have used to become global leaders
The course will include visits to Korean industrial and business sites so students can see how business is
done in Korea and can learn about some differences in business practices between Korea and other
countries Students also will work in teams to research a particular industry and a particular company or
regional target market
------------------------------------------------------------------------------------------------------------
Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State
Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings
participate in class discussions and take exams Students will also prepare team presentations on a Key
Industry and on a specific Company or Market Region The team presentations will be presented orally to
the class and also submitted on paper
Examinations You will have two exams ndash one in the middle of the course and one in the last week It is
also possible to have quizzes on daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit
report as follows The total points may possibly be increased or decreased at the instructor‟s option Please
note that class attendance is extremely important Students will lose two points for any absence
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Key Industry 30 points possible
Team presentation on a Company or Market Region 30 points possible
Site visit report 20 points
possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points
possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 About readings and Assignments
Prepare by doing assigned reading
1 Why study the Korean economy (A visit to Panama)
2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy
isolationist policies Confucian setting
3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)
4 Liberation the Korean War and the Syngman Rhee years
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory
(This field trip is required for IS301 students)
Visit Coal Museum at Boryeong (tentative)
Week 2
Prepare by doing assigned reading
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
1 General Park Chung Hee gains power the problem of legitimacy
2 From post-war devastation to the world‟s 11th
largest economy The impact of Park
Chung Hee How politics and the economy interact
3 How the Chaebols grew ndash the relationship between business and government
4 How the government managed the economy
Prepare by doing assigned reading
1 The influence of Confucianism
2 The problem of Rising Expectations
3 The 1997 economic collapse How politics and the economy interact ndash again
4 The IMF era ndash restructuring the Chaebols
Prepare by doing assigned reading
1 New strategies Free Trade Agreements New Growth Engines
2 Some characteristics of Korean business
3 Korean communication styles
4 Who‟s who in brands
Prepare by doing assigned reading
1 Review for Exam 1
2 Guest speaker (tentative)
Exam 1
430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south
Seoul This field trip is required for IS301 students
Week 3
Prepare by doing assigned reading for each day
1 Introduce team research assignment 1 ndash Key Industries
2 Learn about some of Korea‟s global industries
1 The Amazing Korean Auto Industry
2 Innovative Korea becomes the biggest Shipbuilder in the world then is
challenged
3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building
4 Nuclear power ndash selling energy to the Middle East
5 Dongdaemun Fashion Market ndash where designers and buyers interact
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
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Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
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Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
In-class lecture demonstration
Suggested Weekend Concerts TBA
Week 4
Folk Songs I
Read Inok Paek ldquoFolk Music Vocalrdquo 65-91
Listen 19 Chocircn Hwa-ja Kangwon-do Arirang
20 Kim Young Yim Kangwon-do Arirang
21 Nang-Nang Kangwon-do Arirang
Folk Songs II
Folk Music Workshop
P‟ansori I Introduction and Emotional Expression
Read Hae-kyung Um ldquoPansori and Changgeukrdquo 105-125
Listen 15 Kim So-hucirci Ch‟unhyang-ga - ldquoLove Songrdquo
16 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoSong of Gluttonyrdquo
17 Kim So-hucirci Ch‟unhyang-ga - ldquoSong of Departurerdquo
18 Chocircng Kwocircn-jin Shim Ch‟ocircng-ga - ldquoKwak-ssi‟s Lamentrdquo
In-class lecture-demonstration
P‟ansori II
Movie ldquoChunhyangdeonrdquo
Week 5 Religious Music Buddhist Chant Songs
Read Lee Byong Won ldquoBuddhist Ritual Performing Artsrdquo 145-157
Listen 22 Buddhist Chant Sadaranibara [사다라니바가 四多羅尼] by Monk
Park Il-cho (Chi hun)
Court and Folk Dances
Dance Workshop
Read Judy Van Zile ldquoThe Many Faces of Korean Dancerdquo 3-29
Newly Composed Vocal Music Changgeuk Gyeonggi Sorigeuk Modern Minyo
Video ldquoSinpannoreumrdquo
Listen 23 Yi Ju-eun Shim Ch‟ocircng-ga - ldquoPocircmp‟i Chungrurdquo (excerpt)
24 Jang Mun-hucirci Hucircngbo-ga ndash ldquoBegger‟s Songrdquo
Exam II (Vocal Music and Dance)
Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
The Dynamic Korean Economy - IS 301
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash August 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and
the country depended on foreign assistance to survive Today a little more than five decades later Korea
has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology
a leader in many fields and a model for other countries‟ economic development
This course will explore factors that have contributed to Korea‟s amazing economic growth Students will
also study some key industries that fuel the economy and learn about the strategies some Korean
companies and industries have used to become global leaders
The course will include visits to Korean industrial and business sites so students can see how business is
done in Korea and can learn about some differences in business practices between Korea and other
countries Students also will work in teams to research a particular industry and a particular company or
regional target market
------------------------------------------------------------------------------------------------------------
Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State
Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings
participate in class discussions and take exams Students will also prepare team presentations on a Key
Industry and on a specific Company or Market Region The team presentations will be presented orally to
the class and also submitted on paper
Examinations You will have two exams ndash one in the middle of the course and one in the last week It is
also possible to have quizzes on daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit
report as follows The total points may possibly be increased or decreased at the instructor‟s option Please
note that class attendance is extremely important Students will lose two points for any absence
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Key Industry 30 points possible
Team presentation on a Company or Market Region 30 points possible
Site visit report 20 points
possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points
possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 About readings and Assignments
Prepare by doing assigned reading
1 Why study the Korean economy (A visit to Panama)
2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy
isolationist policies Confucian setting
3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)
4 Liberation the Korean War and the Syngman Rhee years
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory
(This field trip is required for IS301 students)
Visit Coal Museum at Boryeong (tentative)
Week 2
Prepare by doing assigned reading
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
1 General Park Chung Hee gains power the problem of legitimacy
2 From post-war devastation to the world‟s 11th
largest economy The impact of Park
Chung Hee How politics and the economy interact
3 How the Chaebols grew ndash the relationship between business and government
4 How the government managed the economy
Prepare by doing assigned reading
1 The influence of Confucianism
2 The problem of Rising Expectations
3 The 1997 economic collapse How politics and the economy interact ndash again
4 The IMF era ndash restructuring the Chaebols
Prepare by doing assigned reading
1 New strategies Free Trade Agreements New Growth Engines
2 Some characteristics of Korean business
3 Korean communication styles
4 Who‟s who in brands
Prepare by doing assigned reading
1 Review for Exam 1
2 Guest speaker (tentative)
Exam 1
430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south
Seoul This field trip is required for IS301 students
Week 3
Prepare by doing assigned reading for each day
1 Introduce team research assignment 1 ndash Key Industries
2 Learn about some of Korea‟s global industries
1 The Amazing Korean Auto Industry
2 Innovative Korea becomes the biggest Shipbuilder in the world then is
challenged
3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building
4 Nuclear power ndash selling energy to the Middle East
5 Dongdaemun Fashion Market ndash where designers and buyers interact
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
The Dynamic Korean Economy - IS 301
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash August 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description When the Korean War ended in 1953 South Korea‟s economy was destroyed and
the country depended on foreign assistance to survive Today a little more than five decades later Korea
has become the world‟s 13th largest economy It is a vibrant hub of commerce innovation and technology
a leader in many fields and a model for other countries‟ economic development
This course will explore factors that have contributed to Korea‟s amazing economic growth Students will
also study some key industries that fuel the economy and learn about the strategies some Korean
companies and industries have used to become global leaders
The course will include visits to Korean industrial and business sites so students can see how business is
done in Korea and can learn about some differences in business practices between Korea and other
countries Students also will work in teams to research a particular industry and a particular company or
regional target market
------------------------------------------------------------------------------------------------------------
Text Success and Failure of the Korean Economy and its Prospects ndash Lessons from a Development State
Jong Won Lee East-West Research Institute Washington DC Haenam Publishing Co Seoul 2004
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings
participate in class discussions and take exams Students will also prepare team presentations on a Key
Industry and on a specific Company or Market Region The team presentations will be presented orally to
the class and also submitted on paper
Examinations You will have two exams ndash one in the middle of the course and one in the last week It is
also possible to have quizzes on daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit
report as follows The total points may possibly be increased or decreased at the instructor‟s option Please
note that class attendance is extremely important Students will lose two points for any absence
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Key Industry 30 points possible
Team presentation on a Company or Market Region 30 points possible
Site visit report 20 points
possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points
possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 About readings and Assignments
Prepare by doing assigned reading
1 Why study the Korean economy (A visit to Panama)
2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy
isolationist policies Confucian setting
3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)
4 Liberation the Korean War and the Syngman Rhee years
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory
(This field trip is required for IS301 students)
Visit Coal Museum at Boryeong (tentative)
Week 2
Prepare by doing assigned reading
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
1 General Park Chung Hee gains power the problem of legitimacy
2 From post-war devastation to the world‟s 11th
largest economy The impact of Park
Chung Hee How politics and the economy interact
3 How the Chaebols grew ndash the relationship between business and government
4 How the government managed the economy
Prepare by doing assigned reading
1 The influence of Confucianism
2 The problem of Rising Expectations
3 The 1997 economic collapse How politics and the economy interact ndash again
4 The IMF era ndash restructuring the Chaebols
Prepare by doing assigned reading
1 New strategies Free Trade Agreements New Growth Engines
2 Some characteristics of Korean business
3 Korean communication styles
4 Who‟s who in brands
Prepare by doing assigned reading
1 Review for Exam 1
2 Guest speaker (tentative)
Exam 1
430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south
Seoul This field trip is required for IS301 students
Week 3
Prepare by doing assigned reading for each day
1 Introduce team research assignment 1 ndash Key Industries
2 Learn about some of Korea‟s global industries
1 The Amazing Korean Auto Industry
2 Innovative Korea becomes the biggest Shipbuilder in the world then is
challenged
3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building
4 Nuclear power ndash selling energy to the Middle East
5 Dongdaemun Fashion Market ndash where designers and buyers interact
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Key Industry 30 points possible
Team presentation on a Company or Market Region 30 points possible
Site visit report 20 points
possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points
possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 About readings and Assignments
Prepare by doing assigned reading
1 Why study the Korean economy (A visit to Panama)
2 The traditional economy Yi dynasty society and class structure pre-industrial agrarian economy
isolationist policies Confucian setting
3 The economy under Japanese Rule A glimpse of the Japanese Occupation (slide show)
4 Liberation the Korean War and the Syngman Rhee years
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory
(This field trip is required for IS301 students)
Visit Coal Museum at Boryeong (tentative)
Week 2
Prepare by doing assigned reading
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
1 General Park Chung Hee gains power the problem of legitimacy
2 From post-war devastation to the world‟s 11th
largest economy The impact of Park
Chung Hee How politics and the economy interact
3 How the Chaebols grew ndash the relationship between business and government
4 How the government managed the economy
Prepare by doing assigned reading
1 The influence of Confucianism
2 The problem of Rising Expectations
3 The 1997 economic collapse How politics and the economy interact ndash again
4 The IMF era ndash restructuring the Chaebols
Prepare by doing assigned reading
1 New strategies Free Trade Agreements New Growth Engines
2 Some characteristics of Korean business
3 Korean communication styles
4 Who‟s who in brands
Prepare by doing assigned reading
1 Review for Exam 1
2 Guest speaker (tentative)
Exam 1
430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south
Seoul This field trip is required for IS301 students
Week 3
Prepare by doing assigned reading for each day
1 Introduce team research assignment 1 ndash Key Industries
2 Learn about some of Korea‟s global industries
1 The Amazing Korean Auto Industry
2 Innovative Korea becomes the biggest Shipbuilder in the world then is
challenged
3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building
4 Nuclear power ndash selling energy to the Middle East
5 Dongdaemun Fashion Market ndash where designers and buyers interact
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
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Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
1 General Park Chung Hee gains power the problem of legitimacy
2 From post-war devastation to the world‟s 11th
largest economy The impact of Park
Chung Hee How politics and the economy interact
3 How the Chaebols grew ndash the relationship between business and government
4 How the government managed the economy
Prepare by doing assigned reading
1 The influence of Confucianism
2 The problem of Rising Expectations
3 The 1997 economic collapse How politics and the economy interact ndash again
4 The IMF era ndash restructuring the Chaebols
Prepare by doing assigned reading
1 New strategies Free Trade Agreements New Growth Engines
2 Some characteristics of Korean business
3 Korean communication styles
4 Who‟s who in brands
Prepare by doing assigned reading
1 Review for Exam 1
2 Guest speaker (tentative)
Exam 1
430 pm Class field trip to Samsung d‟light ndash Samsung product exhibition center in Gangnam south
Seoul This field trip is required for IS301 students
Week 3
Prepare by doing assigned reading for each day
1 Introduce team research assignment 1 ndash Key Industries
2 Learn about some of Korea‟s global industries
1 The Amazing Korean Auto Industry
2 Innovative Korea becomes the biggest Shipbuilder in the world then is
challenged
3 Record-setting Overseas Contractors ndash erecting the world‟s tallest building
4 Nuclear power ndash selling energy to the Middle East
5 Dongdaemun Fashion Market ndash where designers and buyers interact
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
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Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Student teams prepare some K-pop to share with the class
The Hallyu or Korean Wave The Korea brand companies products moviesdrama sports music (K-
pop)
See businesses in a traditional Korean market (tentative)
Week 4
Team research time ndash Key Industries
Team presentations ndash Key Industries
Visit to a multinational company in Korea (tentative)
Last day to turn in site visit reports
1 North Korea‟s economy ndash problems and opportunities
2 Introduce team research assignment 2 ndash Chaebol or Target Market Regions
Team research time ndash Chaebol Target Market Regions
Week 5
Team Presentations ndash Chaebol Target Market Regions
Review for Final Exam
Final Exam
A glimpse of China and India from a Korean perspective
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
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- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
Law and Administration in Korea and Japan
2013 International Summer Session in Korean and East Asian Studies (ISS)
Hankuk University of Foreign Studies
Preliminary (Anticipated) Schedule Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Dr Robert J Dickey
Mobile phone 010-xxxx-xxxx
E-mail robertjdickeyyahoocom
------------------------------------------------------------------------------------------------------------
Course Description
Korea is one of the recognized ldquoFour Tigerrdquo economies of Eastern Asia Japan led the Asian economies 15
years prior to the tigers and a new crop of Asian growth economies are following what is now known as
ldquothe Korea modelrdquo Naturally foreign businesses are keen to jump in on the new tigers (Vietnam etc) and
to partner with or compete against the now established Asian economies Successful competition or
partnering requires a deeper understanding of ldquothe rules of the gamerdquo in these lands
Following the end of the Second World War Japan was administered by the United States Army Korea
previously annexed by Japan was re-established as a separate state but divided administratively by the
United States and the Soviet Union Within a few short years each became sovereign nations but while
South Korea and Japan retained strong influence from US legal and administrative practices they have
established unique paradigms Prior to the war Japan had adopted some European (principally German)
systems and Korean laws and administrative practices had been virtually erased Government and legal
systems in each country have evolved since 1948 yet still retain some vestiges of a shared past as well as
their unique ancient heritages Thus what often appears on the surface to be US or classic Chinese
practices can often be better understood as ldquolayers upon layersrdquo
In this course we will examine the legal and administrative principles and practices in Korea and Japan
with particular concern for those that may impact international business Students will select a topic or
issue for deeper personal study
------------------------------------------------------------------------------------------------------------
Principal Text
Korean Public Administration Managing the Uneven Development B W Kim and Pan Suk Kim Hollym
International Corp (1997) ISBN-10 156591080X ISBN-13 978-1565910805
The Rule of Law in South Korea Jongryn Mo and David W Brady Hoover Institution Press (2009) ISBN-
10 0817948929 ISBN-13 978-0817948924 (Available as Kindle book from Amazon)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as
excerpts from books All of these reading materials will be in English as will the lectures
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
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Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Other readings as assigned
Requirements
Participation Students are required to prepare for active attendance in class This means reading and
considering assigned readings participating in class discussions and preparation for quizzes and exams
Students will lose two points for any absence
Reports Students will also develop a report on a subject mutually agreed to by the instructor and the
student and within the framework of this course -- reports will be presented orally to the class and also as
a written report Content from student presentations may be included in the final exam
The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced (roughly 2500 words) Plagiarism will not be tolerated in any form
Examinations You will have two exams ndash one in the third week and one in the last week It is also
possible to have quizzes on daily reading assignments
Grading
Grades will be based on active participation (30) quizzesexams (40) and on the final
presentationreport (30)
------------------------------------------------------------------------------------------------------------
Tentative Course Agenda
First week
- Introduction to Legal systems ndash common law code (Napoleonic) and Imperial (Chinese)
- Introduction to Historic States (governments) of Northeast Asia
- Introduction to Mandarin governmental systems
- Contemporary International Relations between South Korea and Japan (since 1950)
- North Korea‟s role in Northeast Asia
Second week
- Local and National Government systems in Korea and Japan
- Domestic Intergovernmental Relations
- The evolving construct of ldquoGovernancerdquo and civil society in Korea and Japan
- Impact of the Communist government model in North Korea and possible affects in re-unification
or emergence of N Korea on the global economic stage
Third week
- Relations between Government and Domestic Businesses in Korea and Japan
- The Role of Big Business in Korea and Japan
- Citizens Employees Consumers and Shareholders in Korea and Japan
- Midterm Examination
Fourth week
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
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correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
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Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
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IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
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Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- Export Economy Domestic Barriers in Korea and Japan
- One-stop Service Alignment in Korea and Japan
- Government Corruption in Korea and Japan
- The Courts in Korea and Japan
Fifth week
- Oral Presentations by Students
- The Impacts of Free Trade Agreements Treaties Regional Economic Unions
- Final Examination Submission of Written Reports
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
IS 207 KOREAN WAVE Contemporary Korean Popular Culture
Instructor Nemo Kim
Class Meetings Mon-Thurs TBA
COURSE DESCRIPTION
This course introduces major approaches to the study of globalization of contemporary popular culture
and the formation of Korean identity as expressed by the media
The course consists of viewing and reading assignments field trips guest speakerperformers along
with analysis and discussions which explore cultural phenomena of South Korea as presented in media
such as K-pop TV dramas and shows films and other products of the Korean Wave
This course also investigates Koreaness such as familism fatalism and customs from the perspective
of post modernity to contemporary neoliberal era Limitations backlashes and future prospects of the
Korean Wave will also be examined
There are no prerequisites
COURSE GRADING AND REQUIREMENTS
1 Homework assignments ndash Viewings and field trips 20
2 Attendance and participation 20
3 Midterm Choose one article from reading list or your own 20
which is related with your major and make it a media presentation
4 Final Power Point research project (individual or a pair) 40
Topics - related to your majorcountry in Korean Wave
REQUIRED CLASS MATERIALS
Course Reader by Sunny Jung ed
Riding The Korean Wave Contemporary Korean Popular Culture
Audio-visual materials - can be found at Media Room (Mandatory Viewing)
Drama (first amplast two epidodes) Winter Sonata (2002) Daejanggeum (2004) My Name is Kim Sam-
soon (2005) Goong(2006) Joomong (2006) Coffee Prince (2007) Boy over Flowers (2009) Tree with
Deep Roots(2011) and The Brain(2011)
Movie JSA (2000) YMCA The Baseball Team (2002) Empty House (2004)
Welcome to Dongmakkol (2005) The King and the Clown (2005) Haeundae (2009)
Mother (2009) Ajeossi (2010) and Sunny(2011)
CLASS SCHEDULE (subject to change)
WEEK 1 Introduction Globalization of Korean Popular Culture
Stephen Colbert vs Rain - Dance Off Korean Wave at Europe Africa Middle East Asia America S
amp N and beyond
Field Trip to South Gate Market and New World Department Store
ReadingsCho Hae-joanngldquo Reading the Korean Wave as a Sign of Global Shiftrdquo
Doobo Shim ldquoHybridity and the rise of Korean popular culturerdquo
Lee Byoung-Hoon Globalization and Industrial Relations in Korea
WEEK 2 K-pop Post Modernity and Internet
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Why Korean Wave Ride or take off Impacts and Effects
Rain ldquoI‟m Comingrdquo from the Traditional Korean Opera Pansori to Hip Hop
BOA HOT Sonyo Sidae Wonder Girls KARA Super Junior 2PM
Guest Speaker Performer - Pansori
Field Trip to KBS (Korean Broadcasting System)
Readings Kim EM ldquoSKorean Culture Goes Global K-pop and the KoreanWaverdquo
Shin Hyunjoon ldquoHave you ever seen the Rain And who will stop the Rain The Globalizing project of
Korean pop (K-pop)rdquo
WEEK 3 Korean Drama Cinderella Ambassor in the Middle of the Repeating
Recovery of Koreaness Sentimentalism Familism and Fatalism
Winter Sonata Daejanggum - the cultural ambassador
Syndromes amp Cultural Trades
Viewing My Name is Kim Samsoon (in class)
Field Trip to Kwanghwa Gate and King Sejong Center
Readings Angel Lin and Avin Tong ldquoCrossing Boundaries Male Consumption of Korean TV Dramas
amp Negotiation of Gender Relations in Modern Hong Kongrdquo
Toru HanakildquoHanryu Sweeps East Asia How Winter Sonata is Gripping Japanrdquo
KHayashi amp Lee EJ ldquo Potential of Fandom amp the Limits of Soft Power Media Representations on the
Popularity of a Korean Melodrama in Japanrdquo
WEEK 4 Korean Wave in Cinema Games Fashion Language Internet Food amp Cultural
Tourism
Management of Fans Psychological Mechanization of Internet
I am your fanrdquo Confessions of Dignities and Streets
American Billboard Chart Canada‟s Dance genre in K-Pop Hulucom‟s separate genre of Korean
Drama Youtube andMBC‟s decisions
Viewing Bizarre Food by Andrew Zimmen 2009 (In class)
Readings Kim BC ldquoProduction amp Consumption of Contemporary KCinemardquo
Shin Chi-yun and Julian Stringer ldquoStorming the Big Screen Shiri Syndromerdquo
Han Kyung-koo ldquoKimchi War in Globalizing East Asia Consumption Gender Health and National
Identityrdquo
WEEK 5 Conclusion Korean Wave Its Past Criticism and Future Prospects Falling Constant
Re-Rising
The Worldrsquos New Contact Zone Neoliberalism of Korean New Wave
Field Trip (by students‟ vote) and discussion
Final Project Presentation and Q amp A Sessions
Readings Dennis Hart ldquoAdvertising in Korea Articulating the Materialist CulturerdquoAndronika
Martonova Contemporary Korean cinema - production tradition and Kim Ki-Douk
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
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Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
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Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
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READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS420-The Korean War
2013 International Summer Session in Korean and East Asian Studies (ISS) Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
The ldquoForgotten Warrdquo as it is often defined was fought between 1950 and 1953 representing a crucial watershed not only for the
Korean peninsula and its inhabitants but also for the whole Northeast Asian region and for external powers that were involved
in it Despite being limited in geographical scope to the peninsula the conflict witnessed the participation of more than twenty
combatants A significant episode in early Cold War history the Korean conflict failed to solve the political division to which the
peninsula was condemned to and exacerbated inter-Korean relations The Korean War is technically an enduring process in
1953 only an armistice was signed among parties while a peace treaty is still awaited and the two countries are divided by a
strip of land embodying one of the most militarized zones in the world
This course aims at analyzing the historical and political situation of the Korean peninsula before the outbreak of the conflict
inscribing it into a wider framework the international nature of the conflict needs to be examined in detail (US-USSR
polarization the Chinese situation the general rise of communism and its spread to East Asia) Beyond reconstructing the
development of the conflict we will investigate policies and strategies of all the actors involved in it and their interactions In
addition we will try to explore the social history of the conflict by looking at the consequences it had on people‟s daily life and
the role of the press in ldquosellingrdquo the Korean war abroad especially in the USA
Documentaries clips possible interviews to veterans and a visit to the Korean War Memorial Museum will constitute an
integral part of this course
Course Requirements As class participation is an important part of the final course grade students are expected to attend each
class period unless unusual circumstances preclude it Students will be expected to participate actively in class discussions and
to take a final test
Grades Grades will be based on active participation (50) and on the final test (50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from books All
of these reading materials will be in English as will the lectures Among others the following two books represent a very good
approach to the course topics
- B Cumings The Korean War A History New York Modern Library 2010
- P Lowe The Origins of the Korean War Longman 1986
Tentative Course Agenda
First week
- Introduction political and social situation in pre and post-liberation Korea world order in the period 1945-50
Second week
- War breaks out military and strategic confrontation Allies and Chinese in the conflict
Third week
- the stalemate and the issue of the prisoners of war
Fourth week
- social history of the war life in wartime (south and north) Korea
Fifth week
- armistice and consequences historical memory of the conflict
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
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IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES
2013 INTERNATIONAL SUMMER SESSION IN KOREAN STUDIES
IS 211- Cultural Heritage Sites in North Korea
Elisabeth CHABANOL PhD
French School of Asian Studies (EFEO)
PhD in Art History
DEA in Religious Anthropology
Master Degree in Archaeology
Master Degree in Museum Sciences
Associate Professor
Head of the Seoul Center of the EFEO
Contact elisabethchabanolefeonet
Course description
Because of the recent history of the Korean Peninsula Korean Studies in particular in Art History and Archaeology
widely forgot North Korea and only the geopolitical questions incited the interest of researchers Since the
beginning of 2000s with the politics of the Sunshine Policy driven by president Kim Dae-jung towards the DPRK
academic exchanges were sporadically able to take place and South Korean studies on the subject began
However the access to the cultural and archaeological sites stays extremely limited and depends on the evolution of
the political situation on the Korean Peninsula
This course will present the important historic and archaeological sites of DPRK and through them will consider the
fundamental questions connected to the cultural heritage and its preservation through the notion of yujocirckhwa
(patrimonialization) The political stakes in the development of a cultural site will be looked through the prism of
history
Methodology
Since the works in western language on the North Korean sites are rare the course will be mainly based on the data
regularly collected on the ground since January 2003 by the instructor Photos taken during her missions will
illustrate the discourse The students are invited to read the general works indicated in the bibliography A visit at the
National Museum of Korea to localize objects coming from sites now in North Korea will take place at the end of
the course
Each student will have to present and discuss during the class the results of a study (5 pages and photos) relevant to
the subject of the class Students will choose the subject of their final research paper in accordance with the
instructor
Assignments and Grading
As the education is mainly based on visual data attendance is required in the class and during the museum visit
The grade will be divided in
Attendance (required) fail if more than four absences 30
Participation in class 20
Exam 25
Final Project 25
Bibliography
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- CHABANOL Eacute lisabeth laquo Study of the Archaeological and Historic Sites of Kaesocircng
Status of research into the preservation of the site raquo Royal Asiatic Society
Transactions 80 2005 pp 35-58
- HUYSSEN Andreas Present Pasts Urban palimpsests and the Politics of Memory
Stanford Standford University Press 2003
- SMITH Laurajane Uses of Heritage LondonNew York Routledge 2006
- YIM Haksoon The Emergence and Change of Cultural Policy in South Korea Seoul
JinHan Book 2003
- NORA Pierre ldquoBetween Memory and History Les Lieux de Meacutemoirerdquo The Regents
of the University of California Representations 26 Spring 1989 pp 7-24
Course Schedule
First week
General introduction on the history of the archaeological and museographic institutions of the DPRK
territory from the Japanese Colonial period to today
The laws framing the cultural heritage in North Korea
Second week
The Koguryocirc tombs and their registration on the UNESCO world heritage list Other sites proposed to the
registration (Mts Myohyang Historical Relics in Prsquoyocircngyang Caves in Kujang area Mt Chilbo)
Third week
Le site de Kaesocircng Koryocirc Kingdom capital its history and the question the Kaesocircng Industrial Complex
Fourth week
Tanrsquogun tomb its discovery and its development as a touristic and political symbol
The Mts Kucircmgang Mounts and its representation during History until the South Korean touristic project
Fifth week
Final project papers presented in class by each student
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS 422 Human Rights in North Korea HUFS-ISS Summer 2013
Period 1
MondayndashThursday
900 amndash1040 am
Instructor
Greg Scarlatoiu
Executive Director Committee for Human Rights in North Korea (HRNK)
Washington DC USA
The course will address the history current state and future prospects of the North Korean human rights
situation and will help the students understand the oppressive apparatus employed to maintain the status
quo in North Korea The students will learn about the applicable international legal framework and the
available remedies embedded in relevant provisions The students will become familiar with the
methodology employed by human rights organizations dealing with North Korea including the execution
processing and analysis of interviews with North Korean defectors and other witnesses and their
corroboration with satellite imagery and other available relevant data The instructor will invite former
North Koreans to meet with the class as featured guest speakers in particular while discussing North
Korea‟s political prison camps and social classification system Former high-ranking officials who
defected to South Korea will also be invited to meet with the students and discuss topics including North
Korea‟s internal security agencies and its repression apparatus The class will also conduct one or two field
visits to locations such as the ROK Ministry of Unification the Korea Institute for National Unification
(KINU) or the Database Center for North Korean Human Rights (NKDB) so that the students may have
an opportunity to discuss with human rights practitioners
Classroom Presentation (40)
Different portions of the assigned reading material will be assigned to several students per session The
students will take turns presenting the assigned segments of the reading material This will be an ongoing
team activity whose purpose is to cover a lot of material within a one-month period and to help build the
camaraderie and team spirit essential to the successful operation of human rights NGOs
Attendance and Participation (20)
Presence in the classroom is essential to having a good grasp of the materials presented and the issues
discussed Unexcused andor repeated absence will impact the final grade Participation in field visits is
compulsory if such arrangements are made
Final Exam (40)
The final exam will assess the students‟ command of the material covered in the classroom and their
ability to conduct research andor advocacy based on that knowledge Make-up exams may be
administered but only in case of emergency or if a very reasonable justification is given
Grading Guidelines
Final Exam 40
Presentation 40
Attendance and Participation 20
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1
Orientation and Introduction
Introduction to the International Human Rights Movement Understanding Human Rights Standard Setting Processes
Applicable Human Rights Instruments Various Mechanisms Overseeing the Implementation of Standards Classroom Readings
Charter of the United Nations-httpwwwunorgendocumentscharter
The Universal Declaration of Human Rights-httpwwwunorgendocumentsudhrindexshtml
International Covenant on Civil and Political Rights-httpwww2ohchrorgenglishlawccprhtm
International Covenant on Economic Social and Cultural Rights-httpwww2ohchrorgenglishlawcescrhtm
North Korearsquos Human Rights Record Classroom Readings
Constitution of the Democratic People‟s Republic of Korea-httphrnkorguploadspdfsDPRK_Constitutionpdf
Situation of Human Rights in the Democratic People‟s Republic of Korea report by Marzuki Darusman UN Special Rapporteur
September 13 2012-httphrnkorguploadspdfsA-67-37020Report20of20the20Special20Rapporteur20-
20DPRKoreapdf
2011 Human Rights Reports Democratic People‟s Republic of Korea US Department of State May 24 2012-
httpwwwstategovjdrlrlshrrpt2011eap186279htm
Dynastic Dictatorship and Human Rights
Classroom Readings
The Kims‟ Three Bodies Dynastic Succession and Its Antecedents in North Koreardquo Bruce Cummings The Montreal Review
February 2012
httpwwwthemontrealreviewcom2009North-Korea-totalitarian-succession-by-Bruce-Cumingsphp
It‟s Still bdquoMy Way‟ or the Highway under North Korea‟s Kim LA Times July 13 2012
httplatimesblogslatimescomworld_now201207still-my-way-or-the-highway-for-north-koreas-kim-analysts-sayhtml
The Magnanimous Comrade Kim Jong-un‟s Amnesty (by Greg Scarlatoiu The Peninsula Korea Economic Institute January
16 2012- httpblogkeiaorg201201the-magnanimous-comrade-kim-jong-uns-amnesty
Week 2
US and ROK Policy towards North Korea The UN System and North Korea Classroom Readings
North Korea US Relations Nuclear Diplomacy and Internal Situation (by Emma Chanlett-Avery and Ian E Rinehart
Congressional Research Service June 29 2012-
httpwwwfasorgsgpcrsnukeR41259pdf)
Report of the Special Envoy on North Korean Human Rights Issues Pursuant to Provisions of the North Korean Human Rights
Act (PL 108-333 as amended by PL 110-346 22 USC amp 7817 (d) March 2011-March 2012-
httpwwwstategovpeaprlsreports2012200367htm
Songbun North Korearsquos Social Discrimination System (Part I) Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)-hard copies of the report will be provided by the instructor
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
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IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Songbun North Korearsquos Social Discrimination System (Part II)
Classroom Reading
Marked for Life Songbun North Korea‟s Social Classification System (by Robert Collins Committee for Human Rights in
North Korea 2012)
North Korearsquos Vast System of Unlawful Imprisonment (Part I)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)-hard copies of the report will be provided by the instructor
Week 3
North Korearsquos Vast System of Unlawful Imprisonment (Part II)
Classroom Reading
Hidden Gulag Second Edition The Lives and Voices of ldquoThose Who Are Sent to the Mountains (by David Hawk Committee for
Human Rights in North Korea 2012)
The Politics of Famine and the North Korean Humanitarian Crisis Classroom Reading
Hunger and Human Rights The Politics of Famine in North Korea (by Stephan Haggard and Marcus Noland Committee for
Human Rights in North Korea 2005)- httphrnkorguploadspdfsHunger_and_Human_Rightspdf
The North Korean Humanitarian Crisis and International Response
Classroom Readings
Obama‟s Sweet Deal for North Korea (by John Bolton The Wall Street Journal March 7 2012-
httponlinewsjcomarticleSB10001424052970203370604577261340140502510html
An American NGOhellipin North Korea (by Jeff Baron 38 North December 27 2012-http38northorg201212jbaron122712
Statement of Nancy Lindborg President Mercy Corps before US Senate Foreign Relations Committee Hearing June 11 2009-
httpwwwncnkorgresourcespublicationsLindborgTestimony090611ppdf
The Plight of North Korean Women and Orphans in China Classroom Reading
Lives for Sale Personal Accounts of Women Fleeing North Korea to China (by Lee Hae-young Committee for Human Rights in
North Korea 2009)-hard copies will be provided by the instructor
Week 4
International Responses to the Refugee Crisis the Underground Railroad Classroom Reading
North Koreans in China in Need of International Protection (by Roberta Cohen Forced Migration Review December 2012
page 42-43-httpwwwfmrevieworgsitesfmrfilesFMRdownloadsenpreventingcohenpdf)
The Abduction of South Korean and Foreign Nationals
Classroom Reading
Taken North Korea‟s Criminal Abduction of Citizens of Other Countries (by Yoshi Yamamoto Committee for Human Rights in
North Korea 2011)
North Korearsquos Internal Security Agencies Classroom Reading
Coercion Control Surveillance and Punishment An Examination of the North Korean Police State Committee for Human
Rights in North Korea 2012)
Markets Radios and USBs Is North Korearsquos ―Information Firewall Crumbling
Classroom Readings
A Quiet Opening North Koreans in a Changing Media Environment (by Nat Kretchun and Jane Kim InterMedia April 2012-
httpaudiencescapesorgsitesdefaultfilesA_Quiet_Opening_FINAL_InterMediapdf
Torches in the Darkness Information Breakdown in North Korea (by Kim Kwang-jin upcoming report Committee for Human
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
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correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
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Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
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IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
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Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rights in North Korea spring 2013)
Week 5
How to Work with the UN Human Rights Mechanisms for North Korean Human Rights Advocacy Practical Guide on
How to Document and Report Human Rights Violations in North Korea
Human Rights under Kim Jong-un Is There a Way Forward Classroom Readings
Ten Practical and Specific Measures for Advancing Human Rights in United States Policy toward North Korea (Committee for
Human Rights in North Korea httphrnkorgpublicationspolicy-recommendationsphp)
North Korean Human Rights and Korea‟s ldquoGlobal Destinyrdquo (by Greg Scarlatoiu The Peninsula Korea Economic Institute
December 18 2012-
httpblogkeiaorg201212north-korean-human-rights-and-koreas-global-destiny
Human Rights Progress in North Korea Is It Possible (by Roberta Cohen 38 North-
http38northorg201203rcohen032012
Recommended Readings
Political Prison Camps in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights
Archives Seoul 2012
Prisoners in North Korea Today Database Center for North Korean Human Rights North Korean Human Rights Archives
Seoul 2012
White Paper on Human Rights in North Korea Korea Institute for National Unification Seoul August 2012
Demick Barbara Nothing To Envy Ordinary Lives in North Korea
Harden Blaine Escape from Camp 14 One Man‟s Remarkable Odyssey from North Korea to Freedom in the West
Kirkpatrick Melanie Escape from North Korea The Untold Story of Asia‟s Underground Railroad Encounter Books New York
and London 2012
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
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Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
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READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
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- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
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Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
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Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
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Preliminary Syllabus
IS 417- Democratization in Korea and Asia
2013 International Summer Session
Hankuk University of Foreign Studies
Monday thru Thursday July 18 ndash Aug 16 2013
------------------------------------------------------------------------------------------------------------
Instructor Norman Thorpe
Mobile phone 010-xxxx-xxxx
E-mail xxxxxxyahoocom
------------------------------------------------------------------------------------------------------------
Course Description After being liberated from Japanese colonial rule in 1945 South Korea adopted a democratic political
structure but it was unable to enjoy the fruits of democracy because a series of dictators kept a tight grip on power Pro-
democracy groups and individuals struggled to overthrow the dictators but the process took nearly 40 years and the battle
affected thousands of lives before it succeeded Today however democracy is thriving in Korea and many other countries
would like to copy its success
In this course we will examine Korea‟s passionate struggle for democracy and how it was
finally achieved We also will visit some key sites related to the democracy movement
And using Korea as a benchmark we will discuss recent struggles for political reform in the Middle East and North Africa and
explore the development of democracy in other Asian nations
------------------------------------------------------------------------------------------------------------
Planned Texts
The History of the Democratization Movement in Korea written by Myung-sik Lee edited by Norman Thorpe published by The
Korea Democracy Foundation and the May 18 Memorial Foundation Seoul 2010 This book can also be seen online at
httpwwwkdemocracyorkrmboardmboardmboardaspboard_id=board05ampgroup_name=community
Kwangju Diary Beyond Death Beyond the Darkness of the Age by Jae-eui Lee UCLA Asian Pacific Monograph Series U of
California Los Angeles 1999
Other readings as assigned
Requirements
Students are required to attend class and field trips prepare for class by reading assigned readings participate in class
discussions and take exams Students will also work together on two team presentations about democratization in specific
country ndash one in the Middle East and the other in Asia The team presentations will be presented orally to the class and also
submitted on paper
Examinations You will have two exams ndash one in the third week and one in the last week It is also possible to have quizzes on
daily reading assignments
Grading
Your grade will be based on attendance and class participation exams team presentations and a site-visit report as follows The
total points may possibly be increased or decreased at the instructor‟s option Please note that class attendance is extremely
important Students will lose two points for any absence
Attendance and Class Participation 30 points possible
Exams (2 x 50 points each) 100 points possible
Team presentation on a Mideast country 20 points possible
Team presentation on a specific Asian country 40 points possible
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
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Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Site visit report 20 points possible
Reading quizzes (possible) 10 points each 20 points possible
Total 230 points possible
Your score will then be converted to percent to calculate your grade
Grading and Transfer Credit
Course performance is graded on the following 100-point scale
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
Tentative Daily Class Schedule (there will be changes)
Week 1
(Shortened class period today)
1 Survey Who are we and what do we know already
2 Introduction What we are trying to accomplish
3 Why study Korea‟s democratization
4 About readings and assignments
Prepare by doing assigned reading
1 Korea‟s traditional political culture Yi dynasty society and class structure Confucian setting isolationist policies foreign
incursions
2 The ldquoHermit Kingdomrdquo is ldquoopenedrdquo by Japan and the West
3 Korea becomes the turf for an Asian power struggle between Japan and China then
Japan and Russia
4 Gae-hwa and foreign influence How Korea responds Conflict over modernization Competing factions An attempted
coup The Independence Club
5 Colonization by Japan Korea under Japanese rule Yearning for independence Christian missionaries influence political
development
Field trip to Pyeongtaek Port and the highly automated and world class Hyundai Motor Co Asan factory (This field trip is
required for IS417 students)
Week 2
Prepare by doing assigned reading see video clips in class
1 Liberation from Japan in 1945 Division into North and South Two Koreas emerge
2 Establishing a government ndash then two The Korean War The Cold War
3 ldquoDemocracyrdquo under Syngman Rhee Controlling party politics and the National Assembly manipulating the Constitution
suppressing the left
4 The 1960 April Revolution
5 An interim government
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
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Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading see video clips in class
1 General Park Chung Hee gains power in a coup the problem of legitimacy
2 ldquoDemocracyrdquo under Park Rule of law vs rule of man The role of the military Emergency decrees and the Yushin
constitution
3 How do you give Korea a future From post-war poverty to the world‟s 11th
largest economy --
how Korea did it 4 Politics and the economy interact The chaebols and the relationship between business and government
5 Suppressing dissent and manipulating workers and citizens Using Confucianism and the North Korean threat Living
dangerously ndash a close call for Kim Dae Jung
Prepare by doing assigned reading
1 Park‟s assassination hopes rise for political reform
2 Chun Doo Hwan‟s coup and Kwangju (Gwangju)
3 Chun becomes president
4 Living dangerously ndash another close call for Kim Dae Jung who is saved by a deal
Prepare by doing assigned reading see video clips in class
1 The generals back down direct elections are restored ndash the events of 1987
2 Impact of the Olympics
3 The 1987 election and the first peaceful transfer of power
4 The importance of the middle class
5 Video clips
Prepare by doing assigned reading
Guest speaker (tentative)
Field trip to Seodaemun Prison where many political prisoners were held (This field trip is required for IS417 students)
(tentative)
Week 3
Prepare by doing assigned reading
1 Korean democracy since 1987 Chun Doo-Hwan Roh Tae-Woo Kim Young Sam Kim Dae-Jung the trials
reconciliation Roh Moo Hyun and the Constitutional Court pluralism Economic changes Social changes (Images of
Ansan) Technological changes Politics today Lee Myung-bak beef and the freedom of assembly and expression
Politics and religion
2 Introduce team research assignment about Middle EastNorth Africa popular movements
3 Review for Exam 1
1 Assign countries for assignment about Middle EastNorth Africa popular movements
2 Exam 1
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Prepare by doing assigned reading
Depart campus at 1045 am for field trip to a memorial where Park Jong-cheol a Seoul National University student activist
was killed while being tortured by police (We will return in time for ISS afternoon language classes)
1 Team presentations and discussion of recent pro-democratic movements in the Middle East and North Africa
2 How the Middle East unrest began Video clip Tunisia
Field trip to the 518 Memorial Cemetery at Gwangju (This field trip is required for IS417 students)
1 The Gwangju Insurrection ndash a personal account
Week 4
Prepare by doing assigned reading
1 Characteristics of a democracy
2 Theories of democratization
3 Democracy in Japan
4 Introduce Asian democratization team-research assignment
Depart campus at 1045 am for a field trip to another site associated with past repression
(We will return in time for ISS afternoon language classes)
Team research time ndash Democratization in a specific Asian country
Team presentations ndash Democratization in a specific Asian country
Last day to turn in site visit reports
Political yearnings in China Video ldquoThe Tank Manrdquo
Week 5
Review for Final Exam
Final Exam
Guest Speaker (tentative)
A glimpse of China and India from a Korean perspective
2013 International Summer Session in Korean amp Asian Studies
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ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
ISS Closing ceremony ndash Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
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Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS412Peace and Conflict in Northeast Asia China Korea and Japan 2013 International Summer Session in Korean and East Asian Studies (ISS)
Instructor Antonio Fiori PhD
Assistant Professor of Asian Politics
University of Bologna Italy
email antoniofioriuniboit
Northeast Asia as defined to include China Japan North and South Korea undoubtedly constitutes one of the
largest economic zones in the world in terms of population natural resources and potential market size as well as its
vast trade and investment opportunities It has been and still is one of the most dynamic areas of the world economy
mainly owing to the phenomenal economic growth of the regions market economies and more recently also that of
China Despite the noteworthy economic achievements this region remains somewhat unstable from the political
point of view the territorial division and continuing stalemate between North and South Korea Japanese-Soviet
territorial disputes tense PRC-Taiwan relations without mentioning the pivotal and much debated role played by the
United States
The main objective of this course is to shed light on the relevant features of the relationships among the main
regional actors and between them and the United States In this regard the main focus of the course will be
considering the sources of tension among actors and understanding to what extent these tensions could undermine
the pacific coexistence in the region Therefore in order to understand the actual situation of the region particular
attention will be given to the historical framework since the Japanese defeat in WWII Particular attention will be
reserved to the actual situation of the Korean peninsula as on one hand ldquobattlefieldrdquo ndash by looking carefully at the
nature of the relations between China and the DPRK and between the USA and the ROK ndash and on the other hand as
diplomatic terrain through the implementation of the Sunshine Policy and the establishment of the six-party talks
Course Requirements As class participation is an important part of the final course grade students are expected to
attend each class period unless unusual circumstances preclude it Students will be expected to participate actively in
class discussions and to write one final paper on a subject given by the instructor and within the framework of this
course The paper should be approximately ten pages long (this does not include notes andor bibliography) typed
and double-spaced Plagiarism will not be tolerated in any form
Grades Grades will be based on active participation (50) and on the final paper (between 4000 and 5000 words)
(50)
Reading Assignments will consist of journal articles substantial scholarly opinion columns as well as excerpts from
books All of these reading materials will be in English as will the lectures Among others the following two books
represent a very good approach to the course topics
M Yahuda The International Politics of the Asia Pacific (third and revised edition) Routledge 2011
D Shambaugh M Yahuda International Relations of Asia Rowman amp Littlefield 2008
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
READINGS AND DISCUSSION SCHEDULE
First week Introduction to Conflict and Peace Theoretical Framework and to International Relations of Northeast Asia
Readings
- R Ross (1999) ldquoThe Geography of the Peacerdquo International Security 23 4 81-118
- S Haggard (2004) ldquoThe Balance of Power Globalization and Democracy International Relations Theory in Northeast
Asiardquo Journal of East Asian Studies 4 1 1-38
- A Acharya (2008) ldquoTheoretical Perspectives on International Relations in Asiardquo in D Shambaugh and M Yahuda
(eds) International Relations of Asia Rowman amp Littlefield 57-84
Second week East Asia After the Cold War
Readings
- Y Zhang (2003) Pacific Asia The Politics of Development London Routledge Chapters 1 2
- T Christensen (2006) Fostering Stability or Creating a Monster The Rise of China and US Policy toward East Asia
International Security 31 1 81-126
- A Acharya (2004) Will Asia‟s Past Be Its Future International Security 28 3 149-164
Video University of California Television Conversations With History Rise of Asia and Decline of the West (Kishore
Mahbubani 2008)
Discussion Do you consider this as the Asian Century What are the main characteristics of Notheast Asia as you know it
Third week The Korean Peninsula
Readings
- DH Lee (2003) ldquoThe Korean Sunshine Policy its Light and Shaderdquo Pacific Focus 18 1 175-200
- S Snyder (2008) ldquoThe Korean Peninsula and Northeast Asian Stabilityrdquo in D Shambaugh and M Yahuda (eds)
International Relations of Asia Rowman amp Littlefield 258-276
- V Cha and D Kang (2004) ldquoCan North Korea be Engaged An Exchange between Victor Cha and David Kangrdquo
Survival 46 2 89-108
Video Kimjongilia (2009) directed by NC Heikin
Discussion How would you solve the North Korean issue What is the future of the Korean peninsula
Fourth week Chinarsquos Rise and its Role in the Region
Readings
- WA Callahan (2008) ldquoChinese Visions of World Order Post-hegemonic or a New Hegemonyrdquo International Studies
Review 10 4 749-761
- M Yahuda (2011) Chapter 6 (ldquoChina and the Asia-Pacificrdquo) and Chapter 10 (ldquoChina‟s Risingrdquo)
- Q Zhao (2005) ldquoBeijing‟s Dilemma with Taiwan War or Peacerdquo Pacific Review 18 2 217-42
Video China The Rebirth of an Empire (2010) directed by Jesse and Jeremy Veverka
Discussion Whatrsquos the role of PRC in the Northeast Asian region Do you think China is going to assume the role of
―regional hegemon (and what will it mean for its neighbors and for the United States)
Fifth week Japan and the United States Two Pivotal Actors in the Region
Readings
- M Green (2008) ldquoJapan in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 170-194
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
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- M Yahuda (2011) ldquoJapan Coping with Relative Declinerdquo in M Yahuda The International Politics of the Asia Pacific
314-340
- M Yahuda (2011) ldquoThe United States From the end of the Cold War to the War on Terrorism and Beyondrdquo in M
Yahuda The International Politics of the Asia Pacific 223-268
- R Sutter (2008) ldquoThe US in Asiardquo in D Shambaugh and M Yahuda (eds) International Relations of Asia Rowman amp
Littlefield 85-103
Video Empires at War (2008) directed by A Dufour
Discussion Is the US a ―Pacific Power Whatrsquos the real role US is playing in Asia
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
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Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION
ISS 415 East Asian Thought in Contemporary Culture
------------------------------------------------------------------------------------------------------------------------
Instructor Giuseppina De Nicola
Asian Anthropology
Class Meetings TBA
Course Description
This course attempts to provide a comprehensive introduction to one of the most complex and
rapidly changing regions in the world today The course will provide a framework for
students to understand developments in the humanities which incorporate a global
dimension as well as other references to contextualization or layers of events and how
these affect levels of identity
The courses focuses on describing and analyzing the ways language religion and other cultural
phenomena vary or remain constant from one place to another and on explaining how
humans function spatially This class offers the possibility of understanding the dynamics
within East Asia through the analysis of the spatiality of society and culture particularly
the role of space place and culture in relation to social issues aspects of daily life cultural
commodities popular culture identity and community and historical legacies The course
will be supported by multimedia material
Course Requirements and Grading Criteria
25 Reading Checks
25 Midterm
25 Final ExamProjectPaper
15 Attendance
10 Participation
Selected Readings from the following texts
1 Inter-Asian Cultural Studies 2007 Kuan-Hsing Chen and Chua Beng Huat Routledge
2 Understanding Contemporary Asia Pacific 2007 Katherin Palmer Kaup Lynne Rienner
Additional readings and handouts will be distributed during the course
COURSE SCHEDULE OVERVIEW
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Week 1 The politics of imagining East Asia
Understanding of the society and the people of East Asia
Rethinking and Redefining East Asia
Week 2 Asian values and Social Systems
The religious basis of modern Asian value system Is Confucianism dead or alive
Family and Gender issues
Week 3 Ethnicity nationalism and multiculturalism
Old and new nationalism in East Asia
Immigration policy
Week 4 Culture and Space
Politics of urban hybridity
Consuming spaces
Translocality
Week 5 East Asian pop culture and Wrap up
Underground music and social awareness
East Asia the land of TV dramas
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
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IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS307 Consumer Behavior in Asia Unique Issues and Marketing Practices
(3 credit hours) Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Course Description
Asia accounts for over 60 of the worlds population with China and India together representing two thirds of
Asias population International companies can ill afford to ignore a market of such size and importance
However despite the importance of Asia as a market Western interpretations and
portrayals of consumer behavior tend to dominate global marketing strategy This course investigates the ethnic
and cultural differences that affect Asian consumers decision making processes and post
purchase behavior
The course outlines and examines the differences between Asian and Western cultures along cultural dimensions
such as philosophy tradition and religion investigating the effect such differences have on communication styles
perceptions of products offered decision making and brand loyalty In addition these differences are noted
and investigated in their application to the development of marketing strategy
Course Objectives
bull Develop an understanding and appreciation for the ethnic and cultural differences that exist across
Asia
bull Recognize how ethnic and cultural differences help to shape consumer perception attitudes and
behavior
bull Understand the role of self-image religion family and group influence on individual consumer
behavior in Asia
bull Practice the market research techniques necessary to understand how ethnic and cultural
differences help to shape consumer perception attitudes and behavior
bull Develop the skills necessary to integrate your understanding of differences in consumer behavior
across cultures into the formulation of marketing strategy
bull Enhance project development and communications skills
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I
do and I understand
- Chinese Proverb
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
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Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your group members as it‟s likely that you‟ll want
to be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world
marketing problems Readiness assessments are designed to provide students with the motivation to read and
take notes on assigned readings for the course There will be an open notes 10 question multiple cho i ce
individual readiness assessment given during the first ten minutes of class only on days that readings are
assigned The assessment corresponds to the review questions for the readings assigned for that day The
purpose of the assessment is to ensure that you have prepared for class and to reward you for good study
practices The individual readiness assessment will be collected ten minutes after the scheduled beginning
of class after which the team readiness assessment will begin (a collective team effort to
complete the same assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught this course in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to
schedule study time each day rather than letter social activities dominate your how your time is spent outside of
class There is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s
done in the afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Consumer Research Project ndash 50
During the course of the summer session each student will plan and conduct an individual consumer research
study and provide implications for marketing practices based upon their results The project will completed in
benchmarks throughout the five week period beginning with hypotheses formation and the creation of a
research plan and concluding with a presentation to the class to allow the student to pace their efforts The
intention of the project is to provide a practical application for the principles that students are learning in class
while developing critical research and presentation skills
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
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Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
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Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
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IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Tentative Course Schedule
Week 1
Day 1 Course Introduction and Review of Consumer Behavior Principles
1 Survey Who are we and what do we already know
2 Introduction What we are trying to accomplish and what are our roles in the process
3 Review of readings and assignments
Week 2 Day 2 The Consumer Decision Making Process
bull Problem Recognition Information Search Alternative Evaluation The Purchase Decision and
Post-Purchase Processes
bull Internal and External Influences
Readings Consumer Decision Making handout provided in class
Day 3 Values and Culture
bull The relationship between values and culture
4 Cross cultural perspectives in consumer behavior theory
5 Dimensions of cultural values
6 Asian culture and values and Asian consumer behavior Readings Schutte and Ciarlante ndash pg 3 ndash 15
Day 4 Research Wednesday
7 Hypotheses Development and Research Plan Design Day 5 Religious Traditions and Philosophies
8 Religious traditions and philosophies (Confucianism Buddhism Islam Shintoism Belief and Fate)
Readings Schutte and Ciarlante ndash pgs 17 ndash 25
Week 3
Day 6 Self Others the Group and Interpersonal Relationships
bull Self-concept branding and advertising
bull Concept of self others and the collective group
bull Self-enhancement and self esteem
bull Interpersonal relationships
Readings Schutte and Ciarlante - pgs 25 ndash 37 de Mooj ndash selected readings handed out in class
Day 7 The Concepts of Face Status and Group Conformity
bull Complementarity of relations
bull Group conformity
bull Roles and corresponding status
bull The concept of face
bull Status propriety and consumption
Readings Schutte and Ciarlante ndash pgs 37 ndash 47
Day 8 Research Wednesday
bull Data Analysis and Hypotheses Testing
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
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Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
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Day 9 The Role of Family and Women in Decision Making
bull Family dynamics
bull Role of the family in decision making
bull Growing influence of women
Readings Schutte and Ciarlante ndash pgs 48 ndash 54
Week 4 Day 10 Thinking Learning and Communicating
bull Problem solving
bull Learning and memory
bull Perceptions
Readings Schutte and Ciarlante ndash pgs 58 ndash 71
Day 11 Attitudes
bull Brand loyalty
bull Risk aversion
bull Diffusion of innovation
bull Concern for safetyhygiene
bull Attitude towards authority and products
Readings Schutte and Ciarlante ndash pgs 71 ndash 87
Day 12 Motivation and Needs
bull Maslows hierarchy of needs
bull Trio of needs
bull The cultural meaning of consumer goods
bull Private-use consumption versus public-use consumption
bull Faddism Readings Schutte and Ciarlante ndash pgs 91 ndash 108
Day 13 Field Trip
bull Well investigate private and public-use consumption by visiting an upscale department store and
Seouls largest public market Week 5
Day 14 Field Trip Presentations
9 Teams will present their findings from our field trip on Day 13
Day 15 Purchase Intentions and Post Purchase Behavior
bull Purchase intention and process
bull Post purchase behavior
Readings Schutte and Ciarlante ndash pgs 109 ndash 115
Day 16 and 17 Individual Research Project Presentations
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
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Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
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International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
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Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
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IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
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HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
IS308 Current Topics in Marketing ndash Developing Social Media Marketing Strategies (3 credit hours)
Instructor Tom DeWitt PhD (Marketing)
Director - Office of Applied Learning Experiences and Associate Professor of Marketing
University of Hawaii at Hilo Hilo Hawai`i USA
Instructor Contact tsdewitthawaiiedu or via Facebook messenger
Required Course Materials
1 Laptop Computer You must have a laptop computer with a wireless internet modem as class time will often be
spent on social media design
2 Books
9 Success Secrets of the Social Media Marketing Superstars by Mitch Myerson Entrepreneur
Press 2010 (ISBN 978-1-599183-770)
3 Supplemental Readings Supplemental readings from the business press that address social media
marketing will be distributed online to students throughout the five week period
Course Description
Social media represents one of the hottest topics in marketing today This course seeks to understand its
role as a communication tool and how social media can be utilized in the
development of an integrated marketing communications strategy
Social Media Marketing Social media are the services tools and platforms that allow users to share information
with one another The various applications and their use differ from country to country with social
networking sites such as Facebook dominating social media usage in most Asian countries while online
bulletin boards and blogs are the respective choices of consumers in China and Japan The growth of these
channels can be attributed largely to the desire for honest and non-commercialized opinions and information found
in social forums and professional blogs This growth has accelerated through the integration of internet
mobile devices and television in many markets Social media marketing occurs when marketers
utilize these services tools and platforms in addressing each stage of the consumer decision making
process (problem recognition information search alternative evaluation purchase and post-
purchase processes) by utilizing the two-way communication that social media affords This
course seeks to create an understanding of consumer psychology that fuels the need for social media the social
media tools and services used by consumers and how to create marketing strategies that utilize our
understanding of consumer psychology while advancing organizational goals
Course Objectives
bull Understand consumer motives for seeking out and utilizing social media services tools and platforms
bull Identify and describe the different social media services tools and platforms by product category
community social networking professional networking social publishing philanthropy tagging reviews
social news video presentation sharing etc
bull Understand how social media applications are being created for hand held devices (eg cell phones)
bull Understand the role that each form of media plays in the facilitation of the consumer decision making
process
bull Describe and utilize the stages of the social media marketing strategy development process
bull Create an integrated social media marketing strategy using a variety of services tools and platforms to
accomplish marketing objectives
bull Understand how to measure strategy success using a variety of metrics
2013 International Summer Session in Korean amp Asian Studies
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Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
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Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
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Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
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GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
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Instructional Methods and Roles in the Learning Process
I am a firm believer in the principles of team (TBL - wwwteambasedlearningorg) which means that v e r y
little time in class will be dedicated to a formal lecture Wi t h T B L t h e i n s t r u c t o r f u n c t i o n s a s a
f a c i l i t a t o r a n d m e n t o r n o t a bdquo s a g e o n t h e s t a g e ‟ I will strive to create an environment in
which you will feel motivated to learn but it is your responsibility to come to class prepared to actively
participate in the learning process Do not expect to just sit and listen The following Chinese proverb captures
the essence and rationale for my teaching philosophy
I hear and I forget
I see and I remember I do and I understand
- Chinese Proverb
The majority of class time will be focused on group based discussions and activities Case studies simulation
exercises current events field research and problem solving activities will guide classroom discussion
Therefore your success in this course is tied directly to your attendance and preparation for each class period
Assignments and Grading
On Time Performance - 10
No different from the business world it‟s critical that you arrive to class on time as the rest of the students and I
are relying on your attendance and participation Class will commence immediately at its scheduled time and
arriving late will just interrupt what we are doing and disrupt your team members as it‟s likely that you‟ll want to
be brought up to speed in regards to what we are working on at the time You will receive credit for arriving
before or at the scheduled class time not a second or minute later as class will have already commenced
Readiness Assessments ndash 40
Course participants must be prepared to discuss and apply the assigned materials to real world marketing
problems Readiness assessments are designed to provide students with the motivation to read and take notes on
assigned readings for the course There will be an open notes 10 question multiple c h o ic e individual
readiness assessment given during the first ten minutes of class only on days that readings are assigned The
assessment corresponds to the review questions for the readings assigned for that day The purpose of the
assessment is to ensure that you have prepared for class and to reward you for good study practices The
individual readiness assessment will be collected ten minutes after the scheduled beginning of class after
which the team readiness assessment will begin (a collective team effort to complete the same
assessment
You must complete the individual assessment in order to complete the team readiness assessment
Individual readiness assessments represent 30 of your grade and the team readiness assessment is worth 10
Having taught in ISS over the past several years I‟ve come to realize that‟s it‟s critical for students to schedule
study time each day rather than letter social activities dominate your how your time is spent outside of class There
is time for both but you‟ll need to be disciplined in completing your readings each day whether it‟s done in the
afternoon or evening Failure to do so puts you in jeopardy of failing the course
Individual Project ndash 50
Each student will be required to complete a project designed to create an integrated social media marketing
strategy for a business or organization Students will complete a series of
benchmarks during the five week period with a final paper and presentation to be delivered on
the final day of class
Course Schedule
Week 1
Day 1 Course Overview
Survey Who are we and what do we already know
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Introduction What we are trying to accomplish and what are our roles in the process Review of readings and
assignments
Week 2
Day 2 The Consumer Decision Making Process and Social Media
Steps in the Consumer Decision Making Process
The Role of Social Media in the Consumer Decision Making Process Reading Handouts will be provided in class
Day 3 Mastering Online Marketing - Six Key Principles
Become a savvy marketer
Begin strategically with your intended result in mind
Develop a solid marketing plan and tracking system
Pay attention to every detail
Build strong relationships
Leverage your time Reading Meyerson - pgs 29 - 46
Day 4 Developing an Integrated Marketing Communications Strategy
The AIDA Model and Hierarchy of Effects
Creating effective communication objectives
Choosing forms of social media based on your communication objectives
Reading Handouts will be provided in class
Day 5 Hands On Thursday (Bring Your Laptop To Class)
Teams will identify the how different forms of social media are used to advance organization‟s communication
objectives
Week 3 Day 6 Creating Content People Care About
Why EB White Matters
What is content
5 Questions to answer about your business
11 Rules of Compelling Content Reading Meyerson - pgs 47 - 64
Day 7 Business Blogs
What is a business blog
10 Key steps you must take before starting your business blog
Move your readers to action with compelling content
Remember the 4 Es when you write
Visibility = Opportunity
Use social media to drive traffic to your blog Reading Meyerson - pgs 165 ndash 180
Day 8 How to Communicate With Impact Using Social Media
Give a glimpse into your life
Use stories to stand out from the clutter
Start juicy conversations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Deepen their involvement by offering a next step
Build trust by linking to other experts
Break through the clutter by coming out with a bang Reading Meyerson - pgs 107 ndash 118
Day 9 Hands On Thursday (Bring Your Laptop To Class)
You‟ll work on the design of the blog for your individual project
Week 4 Day 10 Facebook
Essential rules for building a large and loyal following
Optimizing the main components of Facebook
4 part formula for profitable relationships
The power of friend lists and news feeds
10 steps to building a fantastic Facebook fan page Reading Meyerson ndash pgs 181 - 198
Day 11 Twitter and Mobile Marketing
The mobile revolution
The synergistic effect between mobile and social media
Creating Twitter followers
Social media for social good
Send people to your own site
Reading Meyerson ndash pgs 199 ndash 216
Day 12 Instragram Foursquare and other Forms of Mobile Marketing
It will be a hands-on day where you and your team members explore and execute on the use of
different forms of mobile marketing designed for integration into your social media marketing
strategy
Day 13 Hands-On Thursday (Bring Your Laptop to Class)
You will work on the design of the Facebook page for your individual project
Week 5
Day 14 YouTube and Online Video
6 Ways YouTube can boost your social media marketing efforts
Setting up a YouTube channel Producing engaging YouTube
content Factors to keep in mind
Why bother with online video
How to make an online video Reading Meyerson ndash pgs 229-248
Day 15 Developing an Effective Email Newsletter
Review of template and provider resources
Principles of effective email newsletter design
Who when where and how of newsletter distribution
Linking email newsletter content to other forms of social media Reading Handouts will be provided in class
Day 16 and 17 Project Presentations
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Day 18 ISS Closing Ceremony Awarding of Certificates of Outstanding Achievement
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)
2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES
July 18-August 16 2013
ISS 402 CROSS-CULTURAL COMMUNICATION
Instructor Marilyn Plumlee PhD (Linguistics)
Class Meetings Mon-Thurs
Instructor contact mariplumyahoocom
GENERAL DESCRIPTION OF COURSE CONTENT In this course we will analyze how culture impacts communicative norms and practices Domains of communication to be
analyzed will include marketing and advertising international politics the news media international business settings as
well as interpersonal communication Readings and practical activities will be organized around the themes of the
ideological orientations and belief systems which are the foundations of cross-cultural differences the pragmatics of cross-
cultural communication and research into cross-cultural communication (and
mis-communication) Students will conduct small-scale investigations of their own to complement the readings and class
discussions
The course is grounded in the disciplines of linguistics anthropology semiotics and social psychology and will draw
primarily on theories of politeness accommodation theory cultural differences (eg individualism vs collectivism) and
pragmatics Methods of analysis will include ethnography of communication participant-observation and discourse analysis
We will proceed from both culture-general and culture-specific approaches and we will look at the interplay between
cultural norms and individual decision-making
General principles in the above-mentioned areas will be analyzed and exemplified through case studies presented in the
class readings Students will then apply these principles to their own analysis of the Korean communication contexts
Norms of communication in the Korean context will be compared and contrasted with norms from other cultures and the
resulting cross-cultural and inter-cultural communication confrontations interpretations and possible misreadings will be
analyzed
METHOD and PROCEDURES Readings lectures discussions among Korean and international students in the class and ldquofieldwork observationsrdquo in
written and oral formats will be the primary learning tools used Each week students will have a fieldwork assignment
through which they will explore the principles under analysis The fieldwork assignments will normally be due each
Monday (following the week in which the readings discussions and fieldwork were done)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
GRADING CRITERIA
Grades will be based on
(1) daily homework completion (measured by completion of reading reports on assigned
readings your level of class participation and contributions to class discussions)
(2) completion of weekly fieldwork observation assignments and
(3) a final take-home essay exam in which you are asked to synthesize the material
covered in the 5 weeks
ASSIGNMENTS INCLUDED IN YOUR GRADE CALCULATION
Homework completion (reading reports) 20
(Homework completion will be calculated for each of the first
4 weeks and you will get a weekly homework completion grade)
Weekly field work assignments (4 10 each) 40
Class attendance amp discussion participation 15
Final exam (take-home essay) 25
(due in class on Wednesday August 8)
REQUIRED CLASS MATERIALS (available for purchase in the ISS office)
1 Book The Geography of Thought How Asians and Westerners Think Differently (and Why) by Richard
E Nisbett
2 Reading Package
READINGS AND DISCUSSION SCHEDULE
WEEKS 1 amp 2
INTRODUCTION TO CROSS-CULTURAL AND INTER-CULTURAL STUDIES 1 Ideological origins of cultural differences between ldquoeastrdquo and ldquowestrdquo
2 Examples of effect of cultural differences in the business world
Readings Selected chapters from The Geography of Thought and Leading the Wave of Culture
Understanding Culture in Business by Fons Trompenaars amp Charles Hampden-Turner
Weekly Field Assignment Week 1 Personal reflection on ldquoCulture Bumprdquo project (handout)
Weekly Field Assignment Week 2 Cultural Tourism Assignment Articulating a country‟s history and culture to visitors
from another country (to be done in several stages concluding in week 5)
Prepare a two-page background paper or multi-media presentation on a site of cultural tourism appropriate for a group of
college-educated cultural tourists from a variety of countries most of whom have no prior knowledge of your country or its
history and who do not speak the language of the country (ie similar to an entry in the Lonely Planet guidebook)
Prepare a general background paper on one of the ISS field trip destinations such as Gyeongju Gwang-ju and Tamyang-gun
or one of the other cultural sites of interest in the Cheolla-do or Seoul area
WHAT TO DO
1 Prepare a first draft for discussion in class on Tuesday
2 For KOREANS Ask 2 international students in ISS to read your draft and give you feedback on your description
(feedback questionnaire will be distributed in class)
For the NON-KOREANS Select a site of cultural tourism in Korea with which you are familiar or which you are interested
in learning more about Ask 2 Koreans from ISS to read your draft and give you feedback on your description Ask them to
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
correct the facts your interpretation of the cultural significance of the site and anything else they feel needs adjustment
3 Participate in the planned field trip to Gwang-ju and Cheolla province (or alternative ISS field trip destination may be
substituted for the Gwang-juCheolla field trip)
4 Based on the feedback you received submit a revised polished and improved second draft of your background paper on
Cultural Tourism
WEEKS 3 amp 4
DOING RESEARCH on INTER-CULTURAL PRAGMATICS
Readings from Reading Package
1 Mey Jacob L 2001 Pragmatics Across Cultures pp 262-280
plus Review and Discussion questions 13467 pp 280-288
(Ch 10 in Pragmatics An Introduction 2nd ed
Malden MAOxfordUK Blackwell)
2 Zegarac Vladimir and Martha C Pennington 2000 Pragmatic Transfer in
Intercultural Communication
(Ch 8 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 155-190)
3 Bond Michael Harris Vladmir Zegarac and Helen Spencer-Oatey 2000
Culture as an Explanatory Variable Problems and Possibilities
(Ch 3 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 47-71)
4 Gudykunst William 2000 Methodological Issues in Conducting Theory
Based Cross-Cultural Research
(Ch 14 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across
Cultures LondonNew York Continuum pp 293-315)
5 Kasper Gabriele 2000 Data Collection in Pragmatics Research
(Ch 15 in Spencer-Oatey ed Culturally Speaking Managing Rapport Through Talk Across Cultures
LondonNew York Continuum pp 316-341)
6 Korean Case Study
Byon Andrew Sangpil 2003 The Korean Speech Act of Refusals Sociopragmatic
Analysis The Sociolinguistic Journal of
Korea111 pp 241-270
Weekly Field Assignment Weeks 3 amp 4 Discourse Completion Task
(counts as 2 field work assignments)
Design a task through which you can collect 5 sets of data which compare and contrast Korean interactional norms with
those of another nationality In your project design incorporate at least one of the cultural values we have talked about
(modesty indirectness age hierarchy positive face negative face collectivism individualism etc) and design tasks (a
minimum of 5) which demonstrate how members of different cultures handle these situations One of your tasks should be
based on the cross-cultural difference(s) encountered in your ldquoculture bumprdquo experience
(You may work in teams to design the tasks and collect the data but each person should do their own write-up)
WEEK 5
SOURCES OF INTER-CULTURAL MISCOMMUNICATION and CROSS-CULTURAL DIFFERENCES in
BELIEF SYSTEMS
Readings from reading package (LA riots origins and aftermath and contemporary issues from the media and academic
sources
Readings
House Juliane Ch 7 ldquoUnderstanding Misunderstanding A Pragmatic-Discourse Approach to Analysing Mismanaged
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Rapport in Talk across Culturesrdquo (Ch 7 in Helen Spencer-Oatey ed Culturally Speaking Managing Rapport
Through Talk Across Cultures LondonNew York Continuum pp146-164)
Gumperz amp Cook-Gumperz Ch 9 ldquoInterethnic communication in committee negotiationsrdquo in John J Gumperz ed
Language and Social Identity Cambridge Cambridge University Press pp 145-162
Korean Case Study The LA Riots of 1992 Excerpts from Kwon Ho Youn ed 1994 Korean Americans Conflict and Harmony Chicago Covenant Publications
(Center for Korean Studies North Park College amp Theological Seminary)
Paula J Trout ldquoDealing Responsibly with Discordrdquo ppxix-xxvi
Shin Kim ldquoPolitical Economy of Korean-African American Conflictrdquo pp
177- 189
Eui-Young Yu ldquoCommunity-Based Disaster Management The Case of Los
Angeles Koreatown during the April 29 [1992] Riotsrdquo pp 135 ndash157
Final take-home essay exam due on Wednesday
(The final exam will cover course readings lessons learned from field work tasks and personal reflection and analysis of an
inter-cultural mis-communication situation)
Weekly field assignment Week 5 Final stages of Cultural Tourism project after field trips selected presentation(s) to be
presented in Week 5 at closing ceremony
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502 Media Globalization and the East Asian Region Summer 2013 syllabus
Class M ndash Th 130-310 pm
Instructor Jae Kook Lee PhD
Email JKL2indianaedu
Course Description
This course is designed to provide information on contemporary issues in global communication and on the driving political
sociological cultural and economic forces behind the everyday practice of the media around the East Asian Region and
around the world The course covers subjects such as the role of the media in globalization processes the philosophy and
ideology of various mass communication systems the nature and content of international news the imbalanced flow of
information in the world the global flow of media entertainment and accusations of cultural imperialism The course will
focus on the media industries in Korea Japan and China outlining developments in consumer culture print journalism
advertising television news and online media The goal of the course is for students to understand and articulate the issues
in global communications and the role of the media as a participant in shaping societies especially in the East Asian context
Requirements
This is not a lecture course I expect you to come to class having read and studied the readings and prepared to use them in
class discussions Your comments discussion and questions will make up most of our class meetings Attendance is
expected and required Unexcused absences will result in failure of this course This course consists of four integrated
components (1) discussions and readings (2) a midterm (3) assignments amp class presentations and (4) a final project
Satisfactory performance requires full participation in all four parts
Asian news briefing Each class we will briefly talk about importantinteresting current issues in the
East Asian Region One student will be assigned to introduce an issue (or event) of the day and provide
some contextual information about the issue [event] to class Supporting materials such as slides and
video clips will be helpful 10 to 15 minutes
Attendance A sign-in sheet will be circulated at the beginning of class It is your responsibility to make sure that you are
counted as present I will give you a full credit when proper documentation is provided for absence
Participation To earn an ldquoArdquo for participation students should (1) complete all assigned readings prior to class (2)
consistently participate in class discussion and activities and (3) display an understanding of the readings and demonstrate
an ability to creatively apply course concepts
Examination A midterm exam will be given It will be in-class closed-book exam designed to cover both the readings and
class content to assess whether students have done the required work and understood the basic ideas
Final project This is an opportunity to explore in considerable detail some aspect(s) of the media
and culture of an East Asian country of special interest to you (excluding your country of origin) As a
group of three you can choose a country you already know well (but not much about its mass media)
or a country you know nothing about (but want to learn) The paper will follow the traditional format
of a research paper and will emphasize research methods and materials In this and all other written
requirements the techniques of writing (spelling grammar word usage organization) and of
scholarship (sources documentation logic evidence) will be emphasized along with content The
length of research paper should be minimum 10 pages double-spaced 12-point font
Final project presentation Students will make in-class presentations on last days of the semester You
are expected to introduce findings of your final project to the class
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Grading The final grades will be determined by the sum of the scores from following components These components will be
weighted according to the following system
Grading Percent Midterm Exam 30
Class presentation 10
Final project 40
AttendanceParticipation 20
Total 100
Course Policies
Assignment deadlines and examination dates Students are expected to write and proofread their assignments in advance of
scheduled deadlines All assignments are due in class
Syllabus changes This syllabus is subject to change with sufficient notice to students
Policy on scholastic honesty The University defines academic dishonesty as cheating plagiarism
unauthorized collaboration falsifying academic records and any act designed to avoid participating
honestly in the learning process Scholastic dishonesty also includes but is not limited to providing
false or misleading information to receive a postponement or an extension on a test quiz or other
assignment and submission of essentially the same written assignment for two courses without the
prior permission of the instructor In this class students are encouraged to work with other students if it
helps them master course material but exams and assignments must represent an individual‟s own
original contributions In the assignments students will be required to summarize other researchers‟
work and these summaries must be original and must acknowledge all sources By accepting this
syllabus you have agreed to these guidelines and must adhere to them Scholastic dishonesty damages
both the students learning experience and readiness for the future demands of a work-career
95-100 A+ 80-84 Bo 65-69 D+
90-94 Ao 75-79 C+ 60-64 Do
85-89 B+ 70-74 Co 59-0 F
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS502mdash Media Globalization and the East Asian Region
Dr Jae Kook Lee Instructor
Course Schedule as of June 1 (Subject to change Please consult regularly)
Date Topic of the Day Reading
July 18 Orientation to the Class
July 22 A New Global Order
Tunstall Ch 10 The Rise of Big-Population
Nations and Their Media
Tunstall Ch 13 World Media Pecking Order July 23 What is Globalization Bestor How Sushi Went Global Foreign
Policy NovDec 2000 54-63
httpwwwglobalpolicyorgcomponentcontent
article16227556html
July 24 Press Freedom Around The
World
Freedom of the press 2012
July 25 Global Media Systems
Theoretical Perspectives and
Models
Kamalipour Ch 2 Drawing a Bead on Global
Communication Theories
July 29 Global News and Information
Flow
Kamalipour Ch 6 Global News and
Information Flow
July 30 Media Globalization
McPail Ch 14 Media Globalization in Asia
James Fallows Win in China Atlantic
Monthly Volume 299 Issue 3
httpwwwtheatlanticcommagazinearchive20
0704win-in-china5700
Amelia Gentleman Chennai Journal Tackling a
Society‟s Boundaries on TV and in Family The
New York Times Asia Pacific February 20
2008
httpwwwnytimescom20080220worldasia
20chennaihtml July 31 Global Media and Culture
Kamalipour Ch 13 Communication and
Culture Aug 1 Global Media = Cultural
Imperialism
AnokwaSalwen Ch 13 Globalization Media
Imperialism and Dependency
Julian Dibbell The Life of the Chinese Gold
Farmer
httpwwwjuliandibbellcomtextsgoldfarmersh
tml Aug 5 Beyond Cultural Imperialism
Cultural Hybridity
Aug 6 Asian Media Go Global
Japanese Manga and Anime
Lent J (2004) Far Out and Mundane The
Mammoth World of Manga
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Aug 7 Cultural Counterflow Japanese
Anime in the United States
Debbi Gardiner Anime in America Jpan Inc
January 2003 Issue 39
httpwwwjapaninccomarticlephparticleID=9
72 Aug 8 Exam
Aug 12 Media in China Tunstall Ch 12 China Capitalist-Communist
Media Stir-Fry
Reporters Without Borders (2005) Xinhua The
World‟s Biggest Propaganda Agency Aug 13 The Internet in China
Hong Kongrsquos Journalism Under
Pressure
Internet in China The Economist Jan 2008
The connection has been reset
Few in China complain about internet controls
Aug 14 Final presentation
Aug 15 Final presentation
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
International Summer Session 2013 July 18 through Aug 16
Hankuk University of Foreign Studies M through
Th 320 ndash 450 pm
Seoul South Korea
ISS 801 Academic English Reading and Writing
Syllabus
Dr Jon H Bahk-Halberg
Course Description
In the International Summer Session ldquoAcademic English Reading and Writingrdquo introduces students
to academic writing and writing as a process To that end we will cover idea generating practices
drafting techniques surface and global editing and sentence level revision In addition we will learn
the proper citation of sources including a Works Cited page Central to academic discourse is
analytical thinking which builds upon summarization To hone these skills we will use short stories
and poetry as primary texts for reading and writing as well as your work in other ISS classes
Required Texts
Trimble John R Writing with Style Conversations on the Art of Writing Second Edition
Upper Saddle River New Jersey Prentice-Hall Inc 2000
An IS 801 Academic English Reader will be made available to you featuring short stories and
assorted excerpts from the following
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007
Baxter Charles ldquoThe Cousinsrdquo In The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Chang-Rae Native Speaker New York Riverhead Books 1995
Lee Krys Drifting House New Delhi India Penguin Books 2012
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012
Trevor William Cheating at Canasta New Delhi India Penguin Books 2007
Assignments This is a workshop class and thus will involve writing presenting reading discussing editing and
revising your own writing An important part of the workshop process is discussing and critiquing
your own and your peers‟ work You will be writing every day
Participation and Attendance You will spend a great deal of time in class discussing ideas and writing about things that will be
important to you Attending class means not only a physical presence arriving on time but also being
prepared and participating Three absences will mean a reduction of one letter grade and five
absences will mean the student earns an F
Grades Your course grade is dependent upon your contribution to class the quality of your presentation
participation and writing your improvement and your effort I am looking for progress in your
work
Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another
writer Plagiarism is a grave violation of academic integrity and the sanctions against it are
severe Don‟t do it Respect yourself and others
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Schedule
Lee Chang-Rae Native Speaker New York Riverhead Books 1995 (excerpts from)
Abani Chris The Virgin of Flames New Delhi India Penguin Books 2007 (excerpts from)
Park Samuel This Burns My Heart New Delhi Inda Penguin Books 2012 (excerpts from)
Trevor William ldquoCheating at Canastardquo Cheating at Canasta New Delhi India Penguin
Books 2007 61-72
Baxter Charles ldquoThe Cousinsrdquo The Best American Short Stories 2010 Ed Richard
Russo New York Houghton Mifflin 2010 42-62
Lee Krys ldquoA Temporary Marriagerdquo Drifting House New Delhi India Penguin Books
2012 1-23
----- ldquoAt the Edge of the Worldrdquo Drifting House New Delhi India Penguin Books 2012
25-49
----- ldquoThe Goose Fatherrdquo Drifting House New Delhi India Penguin Books 2012 71-92
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
IS803-Presenting in English for TV amp Radio
2013 International Summer Session in Korean and East Asian Studies (ISS) Professor Nemo Kim (nemoyaempalcom)
News Anchor Seoul Correspondent (NHK World TV)
MC Morning Special (EBS Radio)
MA International Relations University of Cambridge
MA Comparative Literature University of London
As the English-language broadcasting industry rapidly expands in Korea the need for talented English-speaking
presenters is also growing This course will give students an overview of the industry both within the country
and on a global scale It‟ll be mainly a hands-on practical course where students will be able to develop various
skills needed for presenting in English over a period of five weeks
Prerequisite
Students are expected to have a passionate interest not just in studying English but also in current affairs and
culturalsocial issues
Week 1
An overview of the English-language broadcasting industry in Korea
(Arirang KBS World TBS-EFM etc)
An overview of world-famous networks (BBC CNN ABC NBC Al-Jazeera NHK World)
Regional accents do they matter
How programs are produced (newscurrent affairsmusic programstalk shows)
ProducersWritersMCs how the different roles function within the production process
What makes a goodbad program (monitoring different English-language programs)
Differences between hosting a program and reporting
ltPractice Sessionsgt
Presentation I
Finding the right voicetone I
Using the microphone (goodbad habits)
Working with the earpiece I
Reading practice I
Presenting with a script
Creating a report I (getting interviews writing catchy intros)
1-on-1 sessions I (pronunciation grammar-related issues etc)
Week 2
Analyzing different programs (TV amp Radio)
Analyzing presenting skills of different anchorsjournalistsMCs
ltPractice Sessionsgt
Presentation II
Finding the right voicetone II
Working with the earpiece II
Reading practice II
Presenting with a script II
Creating a report II
Improvising I
1-on-1 sessions II (pronunciation grammar-related issues etc)
Week 3
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)
2013 International Summer Session in Korean amp Asian Studies
httpsummerhufsackr
Midterm Exam
Voice-overs
Presentation III
Reading practice III
Presenting with a script III
Improvising I
Creating a report III
1-on-1 sessions III
Week 4
Troubleshooting during live casts
Reading practice IV
Presenting with a script IV
Improvising II
Creating a report IV
1-on-1 sessions IV
Week 5
Troubleshooting during a live cast
Reading practice V
Presenting with a script V
Improvising III
Creating a report V (getting interviews writing catchy intros)
1-on-1 sessions V (pronunciation grammar-related issues etc)
Final exam
Assessment
Active Class Participation 30
Individual Progress Notes 30
Midterm 20
Final Exam 20
(The midterm and final exams will be practical in nature)